Web-Marketing-SEO

Authority Hacker Podcast - AI & Automation for Small biz & Marketers

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Your Claude Code Tokens Are Disappearing

Send us Fan MailAnthropic accidentally leaked the entire Claude Code source code. 512,000 lines of code, 1,906 files, every system prompt and sub-agent architecture exposed. We dug through the leak and found unreleased features including an always-on background mode that works while you sleep, a new model tier above Opus called Mythos, and more.We also break down the Claude token limit crisis, share practical ways to reduce your token usage, take a first look at EmDash (Cloudflare's open source WordPress replacement), dig into OpenAI's new self-serve ads launching this month, and look at Gemini's play to steal ChatGPT users.In this...

My Notion Runs Claude Code While I Sleep

Send us Fan MailLast Sunday my Gael texted me that he'd connected Claude Code to our Notion task board. You tick a checkbox, and Claude Code picks up the task, runs it headlessly, and comments back with the results. No terminal open. No VS Code. Just Notion.In this episode we break down: How Claude's Dispatch feature lets you run Claude Code from your phone The custom Notion system that turns task checkboxes into Claude Code executions Scheduling tasks with due dates so Claude runs them at 3am while you sleep Why Claude Computer Use sounds cool but is underwhelming in...

Your AI Bill Doubles Next Month

Send us Fan MailWe've all been riding double usage promos on Claude and Codex for weeks. Most people don't even know these promos exist. They end March 31, and your bills are going up.In this episode we break down: Why your AI usage costs are about to spike (and what you can do) What the 1 million token context window actually means for quality GPT 5.4 Mini and Nano: cheaper models that are surprisingly close to the flagship Cowork Dispatch: controlling Claude from your phone OpenAI's leaked internal pivot to enterprise and coding Ahrefs data showing AI traffic barely replaces...

GPT 5.4 Just Changed Everything

Send us Fan MailOpenAI just dropped GPT 5.4 and it's not just another model update. The first heading of their announcement wasn't coding. It was knowledge work. That's a signal. We tested it head to head against Claude Code for real business use cases, and the results might change how you work.We also walk through an AI article generator skill that finally solves the quality problem that's plagued content creators for years, Claude's new scheduled tasks feature, and Nano Banana 2, Google's rethink of AI image generation.In this episode:-> GPT 5.4's shift from coding tool to knowledge work platform-> Head...

Social Media Platforms Are Coming For Your AI Content

Send us Fan MailEveryone's trying to automate social media with AI. Just plug in a prompt, hit post, watch the followers roll in. Sounds great. Except it doesn't work.It's actually one of the biggest traps in AI right now. You end up with generic, soulless posts that get zero engagement and attract zero customers. We've tested this extensively and in this episode we break down exactly where it goes wrong and what actually works.In this episode we break down: Why fully automating social media with AI is a trap The "emotion first" framework that actually gets engagement How to use...

Claude Code Converted Me (I'm Not a Developer)

Send us Fan MailFor 6 months my co-founder told me to use Claude Code. I brushed it off as it looked like a developer tool and I'm not a developer.Then I spent one morning with it and built a full financial dashboard pulling live data from two Stripe accounts, calculating VAT, mapping customer locations, and breaking down every processing fee. I haven't gone back since.In this episode we break down: Why Claude Code is NOT just for coders How "skills" turn AI into repeatable business workflows A live demo building a full Meta ad campaign from scratch Why chatbots alone...

Claude Opus 4.6 has a BIG Problem...

Send us Fan MailWant to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/Claude Opus 4.6 and OpenAI's Codex 5.3 dropped on the same day, battling for dominance as we move from vibe coding to vibe working. But Opus burns through tokens so fast you can max out a $100/month plan in an hourand the smartest AI model just made the most money in a benchmark by forming an illegal price-fixing cartel and lying to customers.Meanwhile, OpenAI launched the Codex desktop appa cleaner, less intimidating alternative to VS Code where you never even look at...

Do NOT Install Clawdbot (I turned mine off)

Send us Fan MailWant to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/An open-source AI agent is buying things with people's credit cards. And everyone's installing it anyway.While the AI labs were quiet in January, the underground exploded. Multbot (formerly "Claudebot") gives AI full root access to your computerand thousands are setting up dedicated Mac Minis just to run it.ChatGPT ads are officially rolling out at $60 CPM.Google's new 4K video model just embarrassed OpenAI's Sora. And we discovered a skill that finally makes Claude Code useful for building n8n workflows.In this episode, we...

Claude's new CoWork Feature has a SERIOUS Problem..

Send us Fan MailLAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/The internet is about to become unrecognizable.While you've been focused on which chatbot writes better emails, the entire foundation of online business is shifting beneath your feet. This week alone: Google launched "Personal Intelligence" that knows your Gmail, Photos, and YouTube history. Anthropic released Claude Cowork. X turned into the world's largest deepfake generator. And Google quietly dropped the Universal Commerce Protocolwhich could kill the checkout page entirely.In this episode, we break down the 7 stories reshaping AI and what...

I Quit ChatGPT. Here's Why.

Send us Fan MailLAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/ChatGPT isn't the best AI tool anymore.While you've been using ChatGPT out of habit, the AI landscape has completely shifted. OpenAI's CEO called a "code red" as ChatGPT's market share collapsed from 87% to 65% in just 12 months. Meanwhile, Google's Gemini and Anthropic's Claude have quietly become the tools serious business owners actually use. The gap is only widening.In this episode, we break down exactly what's changed and what you should be using instead. You'll discover: Why Gemini now...

New ChatGPT Stealth Update: Connect ANY App (MCP)

Send us Fan MailYou're using ChatGPT all wrong.Until now, using ChatGPT meant endless copying and pasting between your apps. A newly released feature, MCP connectors, shatters those limitations, transforming ChatGPT into a super agent that can connect to nearly any application, service, or website. This allows it to access information, talk to your apps, and take action anywhere, fundamentally changing how you work.In this episode, well show you exactly how to set it up, even if you're not a technical person. You'll discover: How to connect ChatGPT to your favorite apps like Notion, Stripe, and LinkedIn to automate your daily...

Is Google's new Image Model OVERHYPED ? (Test Results)

Send us Fan MailIs Google's new Gemini 2.5 Flash the image AI revolution everyone's claiming, or just another overhyped tool?AI influencers are calling it "insane" and "the best thing since sliced bread."But after 24 hours of brutal testing, we discovered the unfiltered truth.In this episode, we go beyond the hype. including: The LM Arena results: Why it jumped 180 points above previous models (15% improvement) The YouTube thumbnail test: How it handles complex image combinations and edits The critical flaws: Why it loses context after 3-4 generations and creates fake "transparent" backgrounds The hidden gems: Two new Google tools (PicShop...

GPT-5 vs Claude vs Gemini: 7 Brutal Real-life Tests

Send us Fan MailWhat if the world's most powerful AI model was also the most deceptive?The GPT-5 hype is exploding, with reports of it crushing every benchmark.But how does it perform on real-world business tasks?In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 family of models.We show you exactly what GPT-5 means for your business, including: The results of 7 brutal tests designed for online business owners. The critical flaw: How GPT-5 hallucinates and literally tried to deceive me. The secret weapon: Why GPT-5 Mini...

How to Rank on ChatGPT (With Steve Toth)

Send us Fan MailIs traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand?In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype...

We Vibe Coded a $16k AI App. It was Amazing & Terrifying

Send us Fan MailThanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/Want to work directly with us?https://www.systemstack.ai/---What if you could rebuild a $16,000 web app in under a week without writing a single line of code?The AI coding hype is exploding, but the reality is more challenging than most tutorials show. In this episode, we cut through the hype to give you the real-world playbook for building a powerful web app with AI, even if you're a complete beginner.We show you exactly how to build and launch an AI-powered tool from...

The Easy AI Service That Pays $8,000 Per Client

Send us Fan MailWant more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/Want to work directly with us?https://www.systemstack.ai/---What if you could launch a service business that charges clients $4,000 to $8,000 per month?Traditional cold email is broken. In this episode, we reveal the complete blueprint for an AI-powered outreach system that gets replies and builds a real business.We show you exactly how to build and scale this service, including: The A-Z blueprint for our automated client-getting machine. The "$1 Lead Hack" to get 1,000s of prospects for almost free. Our "secret prompt" for writing hyper-personalized emails with AI....

New AI Tool Builds ANY Automation in Minutes (Live Demo)

Send us Fan MailThis episode is sponsored by https://seowriting.ai/ - Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off.---Tired of complex automation tools that break when you change one tiny detail?Fed up with spending hours debugging N8N workflows or paying premium prices for Zapier?In this episode, Aaron from Gumloop demonstrates LIVE how to build a sophisticated research assistant workflow that would take hours in other tools - completed in just 20 minutes using their AI-native automation platform.Best of all, Gumloop has an actually usable free forever plan so you can all...

Googles Secret AI Tool Builds $10k Websites FREE

Send us Fan MailGet all the prompts & tools used in this video: https://www.authorityhacker.com/freeb...---Think building a professional website costs thousands and takes weeks?Imagine crafting a $10,000-level website or landing page yourself, in just a few hours, for ABSOLUTELY FREE. Slash your current website costs or even launch a profitable web design service undercutting old-tech designers.But how do you achieve this without coding skills, expensive designers, or clunky DIY builders?In this episode, we demonstrate LIVE how to build modern, fast, high-converting, SEO-optimized, and stunningly sleek websites using only FREE AI tools. We even redesign a real business website from scratch in...

5 AI Agents that can make you $1k/Day

Send us Fan MailWant more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subsc...Think AI is just for simple tasks? Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month. But how do you actually build these agents without being a tech wizard?In this episode, we break down exactly how to build MCP-enabled AI agents. This new method gives AI superpowers, allowing it to browse the web, scrape social media, and perform complex tasks just like a professional would, enabling...

ChatGPT o3 UPGRADE: This Changes Everything

Send us Fan MailWant more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc...Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a firehose just trying to keep up.In this episode, we dive deep into the advanced capabilities of ChatGPT in April 2025. Forget basic prompts; learn how to leverage the latest features to reclaim hours, automate complex tasks, and make smarter decisions.We reveal step-by-step techniques rarely shown elsewhere,...

GPT-4o Just Replaced Your Designers (For Free)

Send us Fan MailChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniquesrarely discussed elsewherethat unlock vastly superior results compared to basic text prompts, including how to leverage sketching and reverse-engineer winning styles.From instantly creating scroll-stopping thumbnails and scalable ad creatives (even realistic UGC!) to generating unique marketing graphics that bypass expensive designers, we share exactly how businesses can implement this tool today. We also explore the current limitations, the potential...

Build $10k apps in 30 minutes with AI (Full tutorial)

Send us Fan MailWant more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc...Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long waits. In this episode, we dive deep into "AI Vibe Coding"the groundbreaking approach letting you command AI to build functional web applications like interactive calculators and custom features, often faster than writing the spec.We reveal the practical techniquesrarely shown step-by-stepincluding crafting AI-driven PRDs and using conversational prompts to generate...

7 Clever AI Deep Research Hacks (Real examples)

Send us Fan MailAll the results talked about in this episode: https://jmedia.notion.site/deep-research-links?pvs=4In this episode, we dive deep into AI's newest superpowerDeep Researchtesting 4 leading models on real business tasks. We reveal which platforms offer unlimited deep research capabilities, which ones require hefty subscriptions, and how these tools are revolutionizing everything from competitor analysis to cold outreach personalization.From building prospect lists in seconds to uncovering hidden legal issues, we share exactly how business owners can implement these tools today, the automation possibilities that will multiply your productivity, and why deep research is fundamentally changing how we gather intelligence.____________________________________________Hosts: Mark Webster &...

Which AI Wins for Marketers? We Tested Them All

Send us Fan MailGet all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. Were spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap underdogs that stole the show, and revealing which models actually deliver for marketers.From copywriting flops to automation wins, we share the raw results, the surprises, and how were rethinking our own AI game planplus, where you should be placing your bets in this fast-evolving AI landscape.____________________________________________Hosts: Mark Webster & Gael Breton____________________________________________A...

Why we shut down our 7 figure business

Send us Fan MailIn this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers.We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our customers, we share candid insights into the challenges and triumphs, of making this major business pivot and where the future of Authority Hacker goes from here.____________________________________________Hosts: Mark Webster & Gael Breton____________________________________________A special thanks to our sponsors for this episode, Digital PR...

#355 - Why Were Quitting WordPress in 2025

Send us Fan MailIn this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/355-why-were-quitting-wordpress-in-2025/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE...

#354 - How Fery Kaszoni Grew An $8,000,000/yr Agency in 4 Years

Send us Fan MailIn this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures in revenue in just 3-4 years.____________________________________________Host: Mark WebsterGuest: Fery KaszoniFull show notes:https://www.authorityhacker.com/podcasts/354-how-fery-kaszoni-grew-an-8m-yr-agency-in-4-years/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE list...

#353 - The Top 11 Online Marketing Predictions for 2025

Send us Fan MailIn this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/353-2025-online-marketing-predictions/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/ Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve Facebook: https://www.facebook.com/authorityhacker/ Instagram: https://www.instagram.com/authorityhacker Twitter:...

#352 - Something is happening to the way people use Google

Send us Fan MailIn this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior. Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/352-something-is-happening-to-the-way-people-use-google/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE list of 45+ under-the-radar tools that will boost...

#351 - Is Affiliate SEO Finally Dead??

Send us Fan MailIn today's episode, we're diving into what might be the biggest shakeup in SEO this year.Google's biggest crackdown yet has hit major publishers like Forbes, WSJ, and CNN, slashing their affiliate traffic.Perfect timing as the DOJ pushes to break up Google's Chrome dominance and OpenAI develops their own browser.Meanwhile, publishers are mobilizing to monetize AI's use of their content.In this episode, we're breaking down why Google is finally going after these big sites and what's happened to the search results now that they have.Plus, what this new browser war means for your SEO and business strategy and...

#350 - The AI Marketing Workflow You Cant Ignore In 2025

Send us Fan MailAre you tired of shelling out big bucks for AI tools that promise convenience but deliver a hefty price tag instead?Well, you're not alone.In today's episode, we expose the truth about overpriced AI productivity tools and reveal how you can achieve so much more with customized, cost-effective alternatives that you build yourself.Plus well show you exactly how you can build your own personally-tailored solutions with ease for a fraction of the price you'd pay otherwise with zero coding skills required.Stay tuned to find out how we've more than doubled our marketing productivity and reduced our cost by...

#349 - How To Make $10,000+ From Other Peoples Audiences

Send us Fan MailCheck out Bryans free resource containing all the tools needed to add $10k coaching clients using other peoples audiences https://ahkr.to/growthtools-free-tool-swipe____________________________________________Today, we dive deep into how to make millions online by helping people solve real problems without getting distracted by shiny objects.Our guest, Bryan Harris, built Growth Tools from scratch into an 7-figure business by focusing obsessively on two things: high-ticket coaching and borrowing other people's audiences.What's fascinating is that Bryan gives away all his tools and training for free and still has a 50% success rate when pitching partnerships.In this episode, you'll learn: his brilliant five-question sales...

#348 - How We Build Digital PR Links In-House

Send us Fan Mail LIMITED OFFER Dont miss the launch of our brand new Link Builder Academy course https://www.authorityhacker.com/product/link-builder-academy/You can check out one of the modules for free https://ahkr.to/high-dr-links____________________________________________Want to get into Digital PR, the hottest trend in link building right now, but find it too intimidating?Were here to tell you Digital PR is NOT just for professionals or big agencies You don't need a massive budget to get started With the right approach, anyone can run successful Digital PR campaignsIn fact, we've snagged links from big names like MarketWatch, Yahoo News, Fortune Magazine, and Forbes, and we're going to...

#347 - How We Built 1,664 Quality Links for $8 Each

Send us Fan Mail Grab our FREE list of 50 linkable asset examples to supercharge your SEO https://ahkr.to/50-top-performing-linkable-assets____________________________________________What if we told you that we built 1,600+ high-quality backlinks for just $8 each on average?And were not talking about backlinks from spammy sites that you could buy on Fiverr, were talking backlinks from DR90+ industry giants.Think that's impossible? In this episode, well prove you wrong by sharing a link building strategy that will revolutionise your SEO game. Were not just sharing theory in this link building masterclass. We're giving you the exact blueprint weve used on our site to outrank high...

#346 - Hot or Not: Test Your HCU Radar

Send us Fan Mail Check out our free subscriber-exclusive video on how to generate $100+/day with affiliate marketing https://ahkr.to/authority-hacker-free-training____________________________________________In today's episode, we are playing Google Update Roulette.The rules are very simple: 1. We give you a URL and you have three minutes to open it, look at the site and decide if it went up or down with the recent Google update.2. You are not allowed to use any SEO tools to look at recent trends, backlinks or traffic, just your gut feeling, clicking around and Googling things.Play along, count your your points and let us know what your score...

#345 - Our AI Agent Made Us 6 Figures

Send us Fan Mail Download one of our FREE subscriber resources https://ahkr.to/authority-hacker-free-resources____________________________________________We haven't been 100% truthful with you lately. And today we want to come clean.Hundreds of you have bought our latest product (the Product Review Profit course weve recently released that teaches you how to scale the Amazon Influencer Program) and... most of the content used during the launch was AI created. 80-90% of the words used were written by Claude 3.5 Sonnet including the sales page AND the sales emails convincing enough for people to swipe their credit cardWe created AI content so convincing that it wasn't just...

#344 - 1 Year Since HCU: Whats Working Now

Send us Fan Mail Grab our FREE list of 47 under-the-radar tools that will boost your business https://ahkr.to/tools-swipe____________________________________________Just as we sat down to record our 1-year anniversary of the HCU podcast, Google threw us another curveball... A massive update that's seemingly undoing some of the HCU damage.But even with these improvements, many sites are still down 80% in traffic compared to last year. To fully recover, they'd need a 400% increase.So the burning question is: What do we do now? In this episode, we created an inventory of what's effective today, so you can explore all the options out there...

#343 - English Teacher Makes 7 Figures without Google

Send us Fan MailWant to learn how to build a repeatable, manageable system to actually make socials generate big bucks for you?Were not talking spamming shitty AI images to boomers on Facebook or Pinterest.Were talking *building a real business that will survive platform changes*, unlike many of the tactics floating around these days.In this episode, we chat with Lucy Simkins to reveal how she transformed her side hustle to a 7 figure per year business - in one of the most competitive markets - without relying on Google at all.We break down her exact content creation process for achieving incredible...

#342 - Best Side Hustle of 2024 (Only 4 Hours A Week)

Send us Fan MailIt's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results.So the question everyones asking is what future-proof tactics should beginners actually be doing in 2024? (That isnt spammy or potentially illegal.)In this episode, we chat to Jared Bauman, co-host of the Niche Pursuits podcast, about the game-changing way he made an impressive $40k in only a few months, without driving traffic, showing his face, or spending a dime: the Amazon Influencer Program....

#341 - New Website Upgrades To Make More Money

Send us Fan MailWe've just uncovered tons of tech that site owners should be using to scale their sites WAY better.The Authority Hacker site redesign has just been completed, and we've already managed tomore than DOUBLE our conversionsusing some weird new elements that we'll share with youin this week's episode. (A particularly big deal now that Google sends less traffic to websites.)We specifically built it to increase engagementbased on what weve learned from the recent Google leaks, and even used AI to help us in some parts.Whether you're also rebuilding some of your sites, oryou just want to upgrade your...

#340 - Create A Profitable Online Course (from 8-Figure Course Creators)

Send us Fan MailToday we're talking about what might be the most powerful way to monetize your content online.And no, it's not ads or affiliate marketing - we're diving into the world of online courses.But making a good course that people want to trade money for is not an easy task. So in this episode, Mark and Gael (8-figure course sellers themselves) break down the entire field-tested process of building and selling courses. Theyll cover everything from coming up with an idea that people will actually buy, to packaging it attractively, building it efficiently, and selling it effectively.So whether you're...

#339 - How We Created A Profitable YouTube Channel In Only 3 Months

Send us Fan MailEven if you hate Google, there is no denying that YouTube is probably the best social network to be doing well on.We spent a lot of time strategizing and thinking about how to get the most out of the platform while minimizing the drawbacks, and after 4 months our new channel already outperforms our 6-year-old YouTube channel outperforms videos of many competitors that have hundreds of thousands of subscribers is profitable, even though we have a team doing a lot of the heavy liftingIn this week's episode, we reveal everything weve done AND the complete outsourced production...

#338 - Ultimate Instagram Traffic Strategy

Send us Fan MailIn this episode, Gael is joined by guest Sammie Ellard-King to dive deep into Instagrams potential as a powerful business tool. Sammie has built a successful business in the fiercely competitive personal finance niche, using Instagram Reels to capture massive engagement and drive conversions. Today, Gael and Sammie break down the exact tools used, provide tactical insights, actionable takeaways, real-life examples, and much more.____________________________________________Hosts: Gael BretonGuest: Sammie Ellard-KingFull show notes:https://www.authorityhacker.com/podcasts/338-ultimate-instagram-traffic-strategy/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHackerOr...

#337 - The Future of Authority Sites

Send us Fan MailIn this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid content.____________________________________________Hosts: Gael Breton & Mark WebsterFull show notes:https://www.authorityhacker.com/podcasts/337-future-of-authority-sites/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/_____________________________________________Love this episode? Heres...

#336 - 5 Small Sites Making Money Without Google

Send us Fan MailIn this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics. If you're looking for actionable insights backed by success stories, this is an episode you won't want to miss.____________________________________________Hosts: Gael Breton & Mark WebsterFull show notes:https://www.authorityhacker.com/podcasts/336-small-sites-making-money-without-google/ ____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more...

#335 - How We Make Money From Facebook

Send us Fan MailLets face it.Google is probably never going to be the same easy traffic source it has always been.You wont be able to solely rely on Google traffic to run an online business anymore, if thats what youre used to.So the question a lot of people are asking now is: What now? While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.Well show you exactly how we plan and build a funnel how we angle our ads, how...

#334 - March Core Update Analysis with Lily Ray

Send us Fan MailAs we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and its time to start looking at where we landed.To help navigate these changes, we wanted to bring a guest thats out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray She hares a ton of interesting insights about SEO on social media, including a lot of original research.In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:...

#333 - The Secret to RTINGS.com's SEO Success

Send us Fan MailRTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits.So how exactly did they pull this off?In this weeks episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we...

#332 - 4 PROVEN Steps To Beat Google Updates

Send us Fan MailGoogle just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.So in this episode, we dive into what this...

#331 - Site Speed Nerd Roasts Our Site

Send us Fan MailDid you know that Google is about to introduce a new web vital metric? Neither did we.But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out. So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters. He's seen hundreds of site setups, this week he critiques our setup and gives you tips on how to fix your setup as well.If you've ever wondered: if the number of plugins you use...

#330 - 7 Sites Beating Google's Algorithm

Send us Fan Mail6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is " " ?! Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.We give you real examples of real sites that are not only surviving, but thriving in the current version of Google, to help you plan what to do next for your business. These sites have won despite Google's relentless updates and we've tried to identify: what they do...

#329 - Cyrus Shepard spills Googles secrets

Send us Fan MailWhen a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.So in this weeks episode, Gael asks Cyrus all the questions that matter to figure out: How much does EEAT really matter for Google and quality raters? Does Google give an unfair advantage to larger sites? And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?Full show notes:https://www.authorityhacker.com/podcasts/329-make-google-love-your-site/

#328 - Did Ahrefs F**k Us?

Send us Fan MailIn the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified?No topic was off the table in this weeks episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit system, whether their search engine yep.com was funded by the price increase or not, and compares Ahrefs and their value proposition to the competition.Full show...

#327 - 8 Ways To Adapt Your SEO In 2024

Send us Fan MailIn this weeks episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.Full show notes:https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/

#326 - Can We Predict The Future AGAIN??

Send us Fan MailPredicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up! Full show notes:https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again/

#325 - Ultimate New Facebook Strategy

Send us Fan MailOur guest today doesnt believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too.Full show notes:https://www.authorityhacker.com/podcasts/325-ultimate-new-facebook-strategy/

#324 - This Proves That EEAT ACTUALLY Works (Kinda)

Send us Fan MailIn this weeks episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher.So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth.Join Gael and Derek as they break down NapLabs extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche.Full show notes:https://www.authorityhacker.com/podcasts/324-this-proves-that-eeat-actually-works-kinda/

#323 - Digital PR Expert Reveals How To Get Links

Send us Fan MailIn this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too Full show notes:https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links/

#322 - All Our Best Hires Come From THIS Country

Send us Fan MailSouth Africa is one of the best places in the world to recruit from - and its mostly being overlooked and underutilized right now.This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team. Get in touch with the Marketing Pros team to tap into new talent for your next hire!https://www.marketingpros.co ____________________________________________Full show notes: https://www.authorityhacker.com/322-all-our-best-hires-come-from-this-country/

#321 - Is AI Overhyped?

Send us Fan MailNow that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world.Full show notes:https://www.authorityhacker.com/podcasts/321-is-ai-overhyped/

#320 - The Website Market Just Flipped

Send us Fan MailHow is AI, increasing inflation and the worsening of the overall global economy affecting the website market? In this week's episode, Mark sits down with Justin Cooke from Empire Flippers to discuss exactly how the website market has changed and what that means for you.A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:https://search-intelligence.co.uk/Full show notes:https://www.authorityhacker.com/podcasts/the-website-market-just-flipped/

#319 - New Survey Reveals Exactly Whats Changed in Affiliate Marketing

Send us Fan MailIn this week's episode, Mark and Gael and dive into various aspects of the affiliate marketing industry, comparing their own experiences with results from the Affiliate Marketing Survey.Full show notes:https://www.authorityhacker.com/podcasts/new-survey-reveals-exactly-whats-changed-in-affiliate-marketing/

#318 - Decoding Topical Authority with Koray Tuberk Gbr

Send us Fan MailA lot of people find Koray Tuberk Gbrs content confusing and difficult to follow. So weve set out to decode of the most cryptic people in the industry, and break down what he shares into clear and actionable steps. This week, Gael sits down with Koray to chat all things topical authority in one of the most challenging interviews yet.Full show notes:https://www.authorityhacker.com/podcasts/decoding-topical-authority-with-koray-tugberk-gubur/

#317 - The Brian Dean Method

Send us Fan MailBrian Dean did something that less than 0.01% of us will ever achieve. He built his site to a staggering DR 90 on Ahrefs, almost entirely on his own. This week, Gael sits down with the internationally recognized SEO expert to uncover his exact methods to success. Full show notes:https://www.authorityhacker.com/podcasts/the-brian-dean-method/

#316 - Ultimate New Pinterest Strategy

Send us Fan MailNot all social media platforms are made equal, and Pinterest is one that can really drive serious amounts of traffic. In this week's episode, we chat with Tony Hill, who shares insights on exactly how he generates over 1 million visitors per month on Pinterest.Full show notes:https://www.authorityhacker.com/podcasts/ultimate-new-pinterest-strategy/

#315 - Ex-Forbes Employee Reveals EVERYTHING

Send us Fan MailHow does Forbes keep ranking for EVERYTHING? In this week's episode, we sit down with former Forbes SEO strategist Shawn Hill, to explore the secrets behind Forbes' SEO success.Full show notes:https://www.authorityhacker.com/podcasts/315-ex-forbes-employee-reveals-everything/

#314 - 11 Ways to Diversify Your Traffic

Send us Fan MailWaiting in fear for the next Google update to destroy your traffic (again)? While SEO is still by far the best traffic source, we've come to accept that with Google's upcoming search changes, we're probably going to lose some traffic. Join us for this week's episode, where Mark and Gael break down the best alternative traffic sources that can generate millions of clicks per month - all without Google!Full show notes:https://www.authorityhacker.com/podcasts/314-11-ways-to-diversify-your-traffic/

#313 - How To Build 417 Links Per Month with Jason Malone

Send us Fan MailIn this weeks episode, Mark is joined by Jason Malone, founder of the link building agency We Outreach. We discuss the ins and outs of link building in 2023, and Jason gives us a look behind the scenes at exactly how We Outreach builds hundreds of links every month!Full show notes:https://www.authorityhacker.com/podcasts/link-building-with-jason-malone/

#312 - How These 3 Sites Can Adapt to Thrive

Send us Fan MailAI is changing the game of content creation and SEO, and it's important to adapt your business model to thrive in this new environment. In today's episode, we discuss the impact of AI on the content creation landscape and share our insights on how to make the most out of these changes.

#311 - Are 1 Click AI Article Generators Good?

Send us Fan MailWondering whether to use an AI article generator to save time? In this episode, Mark and Gael review some of the AI tools out there and tell you everything you need to know.

#310 - 8 Things We Learned Collecting 241,294 Emails

Send us Fan MailWe've been building our email list for a long time now. Today we discuss how to build your own email list.Full show notes: https://www.authorityhacker.com/email-lessons/

#309 - The State of AI: Keep Up Or Lose Out

Send us Fan MailThe results of our latest AI Survey are in!Find out what the industry really thinks about AI, and how they're using it as we dissect the results in full, as well as provide unique insights that you won't find on our Survey results page!

#308 - Don't Buy Links...Do This Instead!

Send us Fan MailRemember a year or so ago when we went on the record saying that paying for links is the way forward?Well...things have changed since then But if we don't think you should pay links, and regular mass outright is dying off, then how CAN you build links?You'll have to tune in to find out.

#307 - Exposing How Our DR 90+ Links Were Built!

Send us Fan MailHow do you build high quality, high DR links? We ask Eric and Sebastian, founders of DoFollow.io, a high quality link-building agency. Before this episode they managed to build super valueble, high quality, high DR links for AuthorityHacker.com and we go through what the process looks like.If you want to find out how to up your networking and link-building game, you've come to the right place! What can we learn from them? How are they doing so well? And how can YOU replicate that success?

#306 - 5 Successful Sites Analyzed: How Did They Do It!?

Send us Fan MailWe know you guys love a good Teardown, so were back with 5 sites that are absolutely crushing it.What can we learn from them? How are they doing so well? And how can YOU replicate that success?Full Shownotes: https://authorityhacker.com/podcasts/306-5-successful-sites-analyzed-how-did-they-do-it/

#305 - AI Is Coming: 6 Ways To Prepare

Send us Fan MailSEO IS DEAD!!11!At least, you'd be forgiven for thinking that if you've spent more than 5 minutes reading any type of online marketing-related news outlet.But let's be real: is the hysteria around AI warranted, or do we need to take a step back and relax for a moment?Tune in to hear our thoughts.

#304 - Kyle Roof Reveals 2023 E-E-A-T Secrets

Send us Fan MailThis week we're joined by Kyle Roof, to talk about all things Authority!Does EEAT mystify you? Are you looking for ways to boost your EEAT metrics and stay on Google's good side? Do these things even matter!?Tune in to find out!Full shownotes: https://www.authorityhacker.com/podcasts/304-kyle-roof-reveals-2023-e-e-a-t-secrets/

#303 - 9 ChatGPT Prompts To Skyrocket Your SEO

Send us Fan MailSo you probably know all about Chat GPT by now.But what if I told you that most people are still underutilizing its abilities?In today's episode, we're here to run you through 9 of the most exciting prompts that can help you boost your SEO!

#302 - 5 Fresh Strategies to Dominate Google in 2023

Send us Fan MailTired of staring at Analytics and seeing your site go nowhere?Well, we're here to change that! In today's episode, we'll be covering 5 strategies to help you be seen by Google in 2023.We made sure each tip was both actionable AND proven, so you can take way advice that actually matters!

#301 - EXPERT Tips for Picking the Perfect Niche in 2023

Send us Fan MailNow the hangovers have settled and the endless supply of Christmas dinner leftovers is finally gone, it's time to get back to the grind!So we're here to kick off 2023 with our annual analysis of the best niches to get into for the year ahead.

#300 - Our Top 10 SEO Predictions For 2023

Send us Fan MailWe're back with another end-of-year prediction roundup.We'll be running through all the weird and wonderful predictions we made this time last year to see what came true, as well as looking forward to 2023 and making our top ten predictions for the year ahead!

#299 - The ULTIMATE 90-Day SEO Plan For Newly Bought Sites

Send us Fan MailLet's say you've got money to spend and want to kickstart a new project.That's great and all, but how exactly do you spend that money, and what do you do to start your new project off the right way?In this episode, Mark and Gael go through their step-by-step guide for nailing the first 90 days of your site.

#298 - 21 Unique Insights From Over 755 Link Builders

Send us Fan MailFull Survey: https://www.authorityhacker.com/link-building-survey/We surveyed 755 link builders and marketers to determine the state of link building in 2022. While some of the results won't come as a shock, there was more than one surprising twist in our survey!

#297 - How To Start A Successful Website On Any Budget

Send us Fan MailWhether you're starting with $0, $1k, $10k or even $100k, working out how to invest that money into your site can be a daunting task.In today's show we're here to walk you through how to properly invest your money and get the best bang for your buck when creating your website!

#296 -Level Up Your Link Building With These Expert Tips

Send us Fan MailYou're probably tired of seeing the same old tips and tricks for link building.So in this episode, we're here to give you some REAL tips!Whether you're a link building novice or pro, you're bound to learn something new this week!

#295 - Building a $7m Online Empire With Kevin Espiritu

Send us Fan MailAuthority Hacker Pro is coming back THIS SUNDAY! Join the wait list: https://www.authorityhacker.com/subscribeAnd to celebrate, Gael is joined by one of our most successful students to date, Kevin Espiritu, founder of epicgardening.com.From appearances on Good Morning America to being the face of a national advertising campaign with Timerbland, Kevin shares his fluff-free methodology behind growing his 7 figure empire.

#294 - Sleep Niche Deep Dive: Dream Or Nightmare?

Send us Fan MailWe're back with another deep-dive niche analysis.This time we focus our attention on the sleep niche. Is this a dream niche or is there more to it than the eye can see?Tune in to find out!

#293 - How To Spot TOXIC Links & Avoid Google Penalties

Send us Fan MailAs site owners have become fully aware they can make a full-time income JUST from selling links, the quality bar has never been lower.But with these link farms becoming more and more difficult to spot, how can you keep your link profile clean and avoid the risk of a Google penalty as a result?

#292 - 11 Ways To Level Up Your Product Reviews

Send us Fan MailGoogle is at war with poorly written product reviews.So how do you protect yourself when "average" content is becoming more and more likely to fail to rank?In this episode we provide 11 useful hints and tips to creating excellent content that pleases you, your audience and most importantly, Google!

#291 - 8 CRITICAL Mistakes People Make When Buying a Site

Send us Fan MailSo you want to buy a site. It's a great way to get a head start and can be utilized in many different ways. Sounds great, right? But what if you make a mistake and screw things up?This episode discusses the Do's and Dont's of website purchasing!Full Shownotes:https://www.authorityhacker.com/podcasts/mistakes-people-make-when-buying-site/

#290 - Is Parasite SEO Destroying Google?

Send us Fan MailIt's the latest tactic taking the marketing world by storm: parasite SEO.This method sees companies using the power and authority of large sites to push their own content and rank high with it.In theory, it might sound great. In reality, the complications go much farther...

#289 - How To Make 7 Figures WITHOUT Affiliate or Ads

Send us Fan Mail JOIN OUR LINK BUILDING SURVEY! https://www.authorityhacker.com/surveyNo matter what your background, if you've ever built a link, hired someone to build you a link, or just flirted with the idea of link building before, click the link above for a short 5-minute survey!We know you guys love a good site destruction video, so this time, we set our sites BIG.In this episode, we'll be looking at 5 sites which are earning, quite literally, MILLIONS per year. And what's more? They aren't using Ads or affiliate marketing to do so!

#288 - VPNs: The ULTIMATE Million Dollar Affiliate Niche?

Send us Fan MailThis week will be trying out something completely new with the podcast. We are going to be diving deep into a single niche, the VPN niche. Analyzing the top players, looking at what they do, how they do link building, and so on. We will also be drawing lessons and conclusions from what these sites are doing in this fairly competitive niche. So even if you are not in the VPN niche you can expect to gain a lot of value from this episode so be sure that you check it out!Full Show notes: www.authorityhacker.com/vpn-niche-analysis

#287 - 17 Vital FREE Chrome Addons For Online Marketers

Send us Fan MailWhen it comes to tool recommendations in the online marketing world, most of the usual suspects come up again and again.One thing we've noticed people often overlook, however, is the power and functionality certain Chrome extensions can bring to the table.So in this weeks show, Mark and Gael will be going through their favorite extensions covering everything from keyword research right through to site design to unveil their top picks!

#286 - Googles May 2022 Core Update: What To Do Next

Send us Fan Mail3 words that can send a shiver down even the most veteran marketer's spine:Google Algorithm UpdateAnd once again Google has shaken up the SERPs, destroying sites in its wake.So what do you do if you're hit?Well, in this show, Mark and Gael attempt to make sense of it all and provide a path forward amid the dismay.Video and notes: authorityhacker.com/may-core-update

#285 - 7 Ways to Fix Content That Won't Rank

Send us Fan MailSo you've done your keyword research. You've carefully mapped out your content. And you've invested in thousands of words of content.But despite all this, your articles STILL don't rank So what do you do? Well in this week's show Mark and Gael delve into the question of what to do when you just can't seem to rank!Full shownotes: authorityhacker.com/wont-rank

#284 - 5 Funnel Fails Analysed (+What YOU Can Learn)

Send us Fan MailThis week Mark is joined by Jon Ainsworth, funnel and conversion expert in order to pick apart 5 websites and teach you guys what you can learn from them!Full shownotes: authorityhacker.com/5-funnels

#283 - Is AI Content REALLY The Future? (1 Year Later)

Send us Fan MailA while back we took to the channel to discuss AI. In fact, we were slightly smitten by its capabilities.Sure, it wouldn't outright replace writers, but we saw potential in it helping speed up the writing process and unblock the creative process. So much so we went all in and hired 2 dedicated full time AI writers.1 Year later we reflect on that decision and mull over what the future of AI content really looks like!Full Shownotes:authorityhacker.com/1-year-of-ai

#282 - How To Pick A Domain Name: 8 ESSENTIAL Steps

Send us Fan MailWhether you're just getting started with your very first site, or you're a long-term site builder, picking a domain name is one of the single most important decisions you can make during the early days of your site.Get it wrong and you stand to lose thousands in the long run. So tune in and learn a thing or two about picking the perfect domain Full Shownotes:https://www.authorityhacker.com/podcasts/how-to-pick-a-domain/

#281 - Steve Toths SEO Guide To 621% Traffic Growth

Send us Fan MailThis week Mark is joined by SEO expert Steve Toth, who shares a raft of secrets, including how he grew Freshbooks to 1.8 MILLION monthly visitors.If you're looking to scale and want expert advice, this is the episode for you!

#280 - 8 Link Building Mistakes People STILL Make in 2022

Send us Fan MailThis week we will be talking about link building! (And link building horror stories )The link-building landscape is changing fast. We will be discussing how you can adapt to it and avoid the common mistakes people STILL make in 2022!Full Shownotes: https://www.authorityhacker.com/podcasts/link-building-mistakes-people-still-make

#279 - 11 Steps to Perfect Your Editorial Process

Send us Fan MailIn this episode, Mark and Gael will run you through their full editorial process, if you are looking to streamline yours be sure to have a listen.Full Shownotes:www.authorityhacker.com/podcasts/editrial-process/

#278 - 7 ESSENTIAL Steps To Setting Up A Funnel

Send us Fan MailThis week we will be discussing all the essential steps of setting up a funnel. If you are about to set up your first funnel or want to check if your current funnels are set up correctly, you should definitely have a listen!Full Shownotes:https://www.authorityhacker.com/podcasts/setting-up-a-funnel/

#277 - Is Affiliate Marketing Dead? (What To Do Instead!)

Send us Fan MailThis week we will be looking into the current state of affiliate marketing and whether it is still the best way for an authority site to make money. Tune in and find out!Full Shownotes:https://www.authorityhacker.com/affiliate-marketing-2022/

#276 7 Fatal Mistakes That Could Destroy Larger Sites

Send us Fan MailWhat you will learn What could go wrong when your site gets big How to be proactive and future proof How to recover from fatal large-site mistakes Resources WP Rocket WPscan Securi

#275 7 Steps to Kill it in 2022 with Authority Sites

Send us Fan MailWhat Will You Learn? The 7 most important factors to succeed in 2022 What well be doing this year with our sites Why these things matter Resources The Authority Site System Reddit JustStart Ezoic Mediavine GeneratePress Kadence Astra GenerateBlocks Siteground Cloudflare Cloudways WPRocket Bunny.net Helpareporter (HARO) Hunter.io

#274 Hows 2021 Going Mark? Yearly Recap of Our Own Projects

Send us Fan MailWhat Will You Learn? An overview of our year, goals we achieved, mistakes we made An update on our ongoing projects Information on our upcoming releases and projects Resources Are Keyword Tools Traffic Estimates Accurate? Case Study GeneratePress Lightweight theme Jarvis AI content writer

#273 8 SEO Predictions For 2022 By Mark & Gael + Guests

Send us Fan MailWhat Will You Learn? A recap on our 2021 predictions What changes to expect in 2022 Predictions of many others besides Mark & Gael Resources Product reviews update on Google Search Console Reddit source of genuine reviewso of products Kyle Roof High Voltage SEO Michal Suski Surfer SEO Glen Allsopp Detailed.com #273 8 SEO Predictions For 2022 By Mark & Gael + Guests Read More

#272 5 Niche Ideas That Will Get You LOADED In 2022

Send us Fan MailWhat Will You Learn? What are some of the best niches to start a site in 2022 Why These niches are good How to get started in these niches Resources Ahrefs Chewy Pet food Store with affiliate program Herepup Competitor in the dog niche Felineliving Competitor in the cat niche Asana #272 5 Niche Ideas That Will Get You LOADED In 2022 Read More

#271 HATE Building Links? Rank NOW with These 6 Tactics Instead!

Send us Fan MailWhat Will You Learn? Do you really need links to rank If not, then how!? How to rank using alternative methods Heres a few of the tactics youll get to grips with in the Podcast: Expired Domains Buy Competitors Build Hubs Ranked Low DR Sites 0 Search Volume Keywords Content That Gets Links Naturally Resources #271 HATE Building Links? Rank NOW with These 6 Tactics Instead! Read More

#270 Should you PAY for links? Risk vs Reward

Send us Fan MailWhat will you learn? Has link building changed over the past few years? How do we build links for our sites? Are paid links worth the risk? Resoures Hunter Mailshake Never Split The Difference (Book)

#269 How To Flip A Website For 6 FIGURES (Our Golf Site Story)

Send us Fan MailWhat will you learn? How we started this website? How to grow a website and start earning job-replacing income? How we sold our website and why? Resources AH Pro Course AH Newsletter AI vs Human Writter video ProBlogger Podcast with Bibi Global Golf Escrow

#268 Make MORE Money With Your Site: 4 Sites Analyzed

Send us Fan MailWhat will you learn? What are the common mistakes website owners make? How website design can impact earnings? How to fix mistakes and increase your websites revenue? Resources AH Newsletter mysubscriptionaddiction.com VPNSurfers.com cryptovantage.com highgroundgaming.com Thisty Affiliates Mailshake

#267 Pitching Flippa Websites: Would YOU buy this site?

Send us Fan MailWhat will you learn? What is considered to be a good deal on Flippa? Post-acquisition steps when buying a site Is it worth more to buy an established site or start from scratch? Resources Flippa Ahrefs Who Is GeneratePress Cloudways Jarvis SurferSeo

#266 10 Top Tools For New Sites in 2021

Send us Fan MailWhat will you learn? What tools to use in 2021? Annual vs Monthly subscription How to manage your tool stack Resources jarvis.ai craft.do GeneratePress GenerateBlocks frame.io Affiliatable Bunny CDN figma.com slab.com Pixelmator Pro Canva convertbox.com

#265 How to PUNISH & FIGHT BACK Against Copycats

Send us Fan MailWhat will you learn? How to deal with sites that copy your content? How to protect your brand online? Which tools to use to take down copyrighted content? Resources How to Sell Your Bussines (Case Study) Podcast with Miles Beckler SERPstat Panda Update: Moz Article Grammarly Google Freshness Factor article TinEye Stacey McNaught Podcast DMCA #265 How to PUNISH & FIGHT BACK Against Copycats Read More

#264 Use FLIPPA to Find GOLDEN Opportunities!

Send us Fan MailWhat will you learn? How to spot good opportunities on Flippa? How to use Flippa listing to find out more about your niche? What to look for when buying websites? Resources Flippa 10powerup.com Ahrefs electric.travel The Authority Site System authorityhackertraining.com antique-marks.com Mediavine Core Web Vitals Course SERPstat

#263 How to Achieve Perfect Core Web Vitals

Send us Fan MailWhat will you learn? How to improve your site performance? What are the main things that impact your page speed score? How will page speed impact your rankings? ==new Blueprint== After weeks of tinkering in his lab, Gael is back with a shiny new blueprint Core Web Vitals https://authorityhacker.com/core-web-vitals Find out how to improve #263 How to Achieve Perfect Core Web Vitals Read More

#262 - How To Build & Manage A MASSIVE Editorial Team (With Wordagents)

Send us Fan MailWhat will you learn? Where to find good writers that fit your budget? How to organize your writing team? AI vs Human written content, how does it compare? ==SPECIAL OFFER== WordAgents are offering a special discount to our listeners! If you want to see what all the fuss is about, Vin is offering a whopping #262 How to Build & Manage a MASSIVE Editorial Team (With Wordagents) Read More

#261 7 Figure Sites Content Creation Process (With Jon Dykstra)

Send us Fan MailWhat You Will Learn Is buying aged domains worth it? How to manage content production at a large scale? Is AI-generated content taking over soon? Resources odys.global Fat Stacks Bundle spamzilla.io writeraccess.com problogger.com marketmuse.com answersocrates.com SurferSEO Ahrefs conversion.ai

#260 How to Hire Link Builders in Eastern Europe with Uis Balmaks

Send us Fan MailWhat You Will Learn Where to find top talents to hire? What are the benefits of hiring in Eastern Europe? How should your hiring process look like? Over the years weve gotten to know a ton of industry professionals who hire using unique methods. In fact, our own hiring process hasnt changed much since our #260 How to Hire Link Builders in Eastern Europe with Uis Balmaks Read More

#259 - From 0 To 6 Figure Authority Site With Paul Liberatore

Send us Fan MailWhat You Will Learn What to do when you are just starting with your website? How long does it take to generate the first income? How to connect with brands in your niche? Resources Themeisle WickedFire Elementor Affilimate Hotjar TheHoopsGeek pgashow.com Optin Monster Convertbox Adthrive Mediavine Tailwind

#258 5 REAL LIFE AFFILIATE SITE EXAMPLES (And What You Can Learn From Them)

Send us Fan MailWhat You Will Learn Why low DR sites are interesting to analyze What we can learn from them Why you dont need to be huge to make money Resources GlobalFishingReports.com BikExchange.com TheseGoldWings.com TheHoopsGeek.com SustainPunch.com Affilimate

#257 How To Hack Automated Funnels Together With Jon Ainsworth

Send us Fan MailWhat you will learn How to improve existing funnels The low hanging fruits most sales funnels have How to optimize for increased revenue This week, Mark is joined by John Ainsworth to talk funnels. We can pretty much guarantee if youre running any type of sales funnel in your business and you havent optimized it, #257 How to Hack Automated Funnels Together With Jon Ainsworth Read More

#255 - Google Review Update 2021: Our Analysis & Thoughts

Send us Fan MailWhat you will learn What the fuss is with Googles latest update What it all means for you What to change to stay within Googles guidelines Resources Googles Best Things Googles Reviews Guidelines

#255 12 Competitor Metrics YOU Should Start Tracking Today!

Send us Fan MailBefore we start: A Quick Announcement! Authority Hacker PRO our most advanced training course and community is reopening its doors next week, for the first time this year! This is one of those rare weeks that you have the opportunity to join our insiders community and get access to our best tactics and video #255 12 Competitor Metrics YOU Should Start Tracking Today! Read More

#254 How To Build THOUSANDS of White Hat Links

Send us Fan MailWhat Will You Learn? Link building strategies to land top tier links How to do HARO efficiently The best tools to streamline link building processes Resources dofollow.io linkology.io Ahrefs Respona PitchBox MailShake Hunter SnovIO Cision Connect SurveyMonkey Zapier LemList Glockaps Mailtester

#253 13 Tools We Use to Build New Sites in 2021

Send us Fan MailWhat Will You Learn? What are the best services to set up your domain and hosting? Best tools for website building and branding Which tools to use for SEO and site optimization? Resources & Recommendations Ahrefs Link Building Article Authority Hacker PRO Authority Hacker product page Domain Tools NameCheap GoDaddy Auctions SpamZilla Hosting SiteGround Cloudways #253 13 Tools We Use to Build New Sites in 2021 Read More

#252 Creative Link Building Outreach Angles with Bibi Raven

Send us Fan MailWhat Will You Learn? How to understand your prospects? How to outreach in a creative way? How to hire and properly manage link builders? Resources bibibuzz.com @bibibuzzcom Bibi Lauri Raven pitchbox.com clickup.com onlinejobs.ph riseatseven.com

#251 How to master email marketing in 2021

Send us Fan MailWhat Will You Learn? How to properly use your email list? Email marketing vs Affiliate marketing? How to make money with email marketing? Resources digitalmarketer.com healthambition.com Ramit Sethi ActiveCampaign MailerLite MailChimp

#250 The Evolution of Niche Sites With Spencer Haws from Niche Pursuits

Send us Fan MailWhat Will You Learn? What to look for when choosing a niche? Affiliate vs Ad revenue? Algorithm updates and how they affected everyone Resources Ezoic EmpireFlippers Adthrive Mediavine Izea ProBlogger Upwork SurferSeo MarketMuse nichewebsite.builders adamenfroy.com odys.global Spencer Haws motioninvest.com NichePursuits FB owntheyard.com nichepursuits.com linkwhisper.com

#249 How To Build An Email List (FAST) Using Opt-In Pop Ups

Send us Fan MailWhat Will You Learn? What are the Lead Magnets and how they work? What are the best methods to build your email list? Which Pop Up types work the best? Resources Canva Nitropack Cloudflare OptinMonster ThriveThemes

#248 How to Get High DR Links with Digital PR w/ Stacey MacNaught

Send us Fan MailWhat Will You Learn? How to approach PR link building and get noticed? How to make Data-Driven Studies? How to use Creative Commons Licence for link building? Resources Staceys Website Staceys Twitter Ahrefs Google News ResponseSource HARO Presloft Mailtrack Google Surveys MicrobizMag Flickr Unsplash Wikimedia Alamy Shutterstock Getty Images Copytrack PicMatch

#247 Surviving Google Core Updates in 2021

Send us Fan MailWhat Will You Learn? How to deal with Google updates? What to do if you get hit and lose traffic? Common misconceptions when it comes to new updates Resources Last weeks Keving Meng interview Tim Soulo tweet Our post on Google Search Quality Guidelines mariehaynes.com gearhungry.com petlifetoday.com

#246 How to Write Affiliate Reviews That Convert with Kevin Meng

Send us Fan MailWhat Will You Learn? How to avoid common mistakes when writing? Lenght vs Value what to choose? What to pay attention to when hiring/managing writers? Resources Kevins Web Copy Masterclass Upwork Freelanceaholics.com SEO Copywriting Mastermind group

#245 Can you REALLY Trust Affiliate Networks?

Send us Fan MailWhat Will You Learn? What is an affiliate network? How do affiliate networks work? How much can you trust them and what to pay attention to! Resources Buying Online Businesses podcast with Mark Thrivecart CJ Share A Sale Awin MoreNiche Clickbank Ahrefs

#244 Blogging Vs Youtube: Which One Should You Focus on in 2021

Send us Fan MailWhat Will You Learn? What is YouTube-ing and how it works? Is blogging still viable in 2021? What is more profitable, YouTube or Blogging? Resources Link Whisper SurferSEO MarketMuse Appsumo AdThrive Mediavine Content Updating Blog Post

#243 FAQ: Your Toughest Questions Answered

Send us Fan MailWhat Will You Learn? Can you do HARO responses on the new site? Why should people sell sites? Our thoughts on Keyword Golden Ratio To celebrate a year on YouTube, we did the unthinkable. We chose to willingly dive head first into the comments section and pick out your most burning, inquisitive and downright abusive #243 FAQ: Your Toughest Questions Answered Read More

#242 Your First 100 Links: Our Exact Strategy

Send us Fan MailWhat Will You Learn? How to get the first 100 links on your new site What are the best link building tactics to use in 2021 How to do outreach properly Resources HARO Hunter WordAgents

#241 Hows 2020 Going Mark? Yearly Recap of Our Own Projects

Send us Fan MailWhat will you learn? What are the biggest changes 2020 brought? Was 2020 a good or bad year for SEO? What we did over the past year and whats next! Resources Hunter Surfer SEO

#240 13 Experts SEO Predictions for 2021 (And What We Got Wrong This Year)

Send us Fan MailWhat will you learn? How good were our predictions for the past year? What do experts have to say about SEO in 2021? Our take on what will change in the next year Resources Previous podcast on Googles Anti Trust hearing Kyle Roofs previous interview Link Building Ideas recent podcast Core Web Vitals Guidelines Guests #240 13 Experts SEO Predictions for 2021 (And What We Got Wrong This Year) Read More

#239 Kyle Roofs Best Onpage SEO Tips of 2020

Send us Fan MailWhat will you learn? What are the biggest SEO changes in 2020? How to deal with Googles indexing problems? Is Shared Hosting affecting your rankings? Resources Previous Kyle Roof Interview Search of The Record Podcast Spamzilla WordAgents AlphaInvestors Vultr High Frequency on Cloudways internetmarketing.gold

#238 How to Find a PROFITABLE NICHE For Your Sites in 2021 (What Changed!)

Send us Fan MailWhat will you learn? How to deal with Big Media in your niche What are the niche types How to decide what is the right niche for you Resources Google Trends Verywell Fit SafeWise WPcrafter Reverse Engineering Affiliate Links YT Video

#237 7 REAL LINK BUILDING CAMPAIGNS Analyzed (And Why They Work)

Send us Fan MailWhat will you learn? Examples of successful link building tactics How to build links in very competitive niches Secrets behind ranking in tough niches Resources Slotsia Global Party Cities Retirementliving Policygenius Elitesingles Healthyeater Waytoleaf Vpnmentor

#236 Websites vs Agency: Which one is Best for YOU?

Send us Fan MailWhat will you learn? Difference between the agency and running a website Which one pays better? Fitting personality types for each Resources WickedFire Google Forms Slab

#235 Should You Buy Links To Stay Competitive?

Send us Fan MailWhat will you learn? What is Googles stance on Paid Links? Evolution of Paid Links Are the Paid Links worth it? Resources Google Link Schemes

#234 - Should You Give Up On Your Site?

Send us Fan MailWhat will you learn? How to endure pre-launch hardships What should be your post-launch expectations When to consider selling your website and why Resources Healthambition.com Google Search Console

#233 - We Tested Cloudflare's New Site Speed Service

Send us Fan MailWhat will you learn? Is Google having URL Crawl issues? How to speed up your site with the new Cloudflare Site Speed Optimizer Amazon Associates Disclaimers and how they affect everything Resources Hunter.io Cloudflare Site Speed Optimization Linus Tech Tips Slab.com Ahrefs Historical Data Kadence Theme

#232 - These 8 Sites Need To Implement These Tactics NOW!

Send us Fan MailWhat will you learn? How to create good outreach templates How to monetize your website trough ads Is site speed important and how to improve it Resources AdThrive Ahrefs Content Explorer WP Rocket plugin Vultr on Cloudways Siteground Cloudflare Shortpixel Nitropack Upwork ProBlogger Rankmath

#231 17 Tips To Rank in Competitive Niches in 2020

Send us Fan MailWhat you will learn? How to rank for competitive niche How to keep up and overtake the competition How to deal with paid links, negotiation and affiliate deals Resources Asana case study Bring content back to life tutorial Ahrefs Semrush Serpstat Detailed Whoishosting Surfseo

#230 Get Traffic TODAY With These 5 Content Promotion Tactics

Send us Fan MailWhat you will learn How to promote your content Why you should promote your content The easiest ways to promote your content Full write up coming later this week! Resources Pro Signup Page Gleam.io Marketing Examples Agora Pulse Canva Quora

#229 is FREE Ahrefs Good or Bad?

Send us Fan MailWhat You Will Learn All the IM news you might have missed throughout September Check back later this week for the full write up! Resources Authority Hacker Featured Snippet Article Mozcast Snippet analysis Ahrefs Webmaster tools Jumpshot shuts down Income School Garage Sale Income school Case Study Site Jon Dykstra interview Shared Hosting Case Study #229 is FREE Ahrefs Good or Bad? Read More

#228 9 Advanced Link Building Tactics To Skyrocket your rankings

Send us Fan MailWhat You Will Learn Advanced Link Building tips The systems and processes we use on a daily basis at Authority Hacker Tips you can implement RIGHT NOW! Outreach is one of the most efficient ways to build backlinks. But the reality is that it is now much harder than it was even just a few #228 9 Advanced Link Building Tactics To Skyrocket your rankings Read More

#227 How Jon Dykstra Makes $71,562 per Month Without Link Building

Send us Fan MailWhat You Will Learn How Jon Made his fortune How to make money without links Jons top tips for display ads *Please excuse the audio and video quality of this Podcast. Due to a recording issue, it is presented at a decreased resolution this week. Well be back to our usual quality next week though! #227 How Jon Dykstra Makes $71,562 per Month Without Link Building Read More

#226 7 REAL AFFILIATE SITES Dissected (And Why Theyre Successful)

Send us Fan MailWhat You Will Learn What a successful affiliate site looks like How they got there Why we consider them a success We get this question all the time with The authority site system Should I go into a broad or narrow niche? Well, instead of giving you a bunch of unfounded theory, let me tell #226 7 REAL AFFILIATE SITES Dissected (And Why Theyre Successful) Read More

#225 NEWS: Failed Google Update, FREE Outreach Tool, Wrong Search Volume

Send us Fan MailWhat You Will Learn All the hot IM topics of August 2020 August has been a true 2020 month on first sight. It seemed to keep raining bad news down on the heads of affiliates. But there was some good news too. Including what the future holds for Authority Hacker The Little Update That Couldnt #225 NEWS: Failed Google Update, FREE Outreach Tool, Wrong Search Volume Read More

#224 7 Onpage SEO Tactics That ACTUALLY Move Your Rankings Up

Send us Fan MailWhat You Will Learn Tips that actually move the needle What to focus on Why to focus on it When regular people cant sleep they drink cocoa. Or read a book. I run search queries (I know, Im weird). And in my sleep-deprived state, I noticed something Most of the guides covering on-page SEO list #224 7 Onpage SEO Tactics That ACTUALLY Move Your Rankings Up Read More

#223 Switch From Amazon to High Paying Affiliate Programs [Step by Step Plan]

Send us Fan MailWell, we dont want to say we told you so but we totally did. What are we talking about? About how many affiliate marketers started the year with Fuck Amazon were gone! after their recent drop in commission rates. And how few of them actually went through with that4 months later. This isnt something #223 Switch From Amazon to High Paying Affiliate Programs [Step by Step Plan] Read More

#222 9 Interesting & Disturbing Things We Learned From Googles Anti Trust Hearing

Send us Fan MailWhat you will learn What Google was forced to reveal in the congressional hearing What this means for you as a marketer How things will potentially change as a result of the hearing In case you havent heard yet, Google are in trouble. Theyre been scrutinized for holding a monopoly, alongside Amazon, Apple and Facebook #222 9 Interesting & Disturbing Things We Learned From Googles Anti Trust Hearing Read More

#221 8 things you must avoid when picking a niche

Send us Fan MailWhat you will learn Why not all niches are created equal The personal criteria you should consider during niche selection How to filter out the good niches from the bad So its time to pick a niche. Maybe its your 1st site. Maybe its your 50th. The thing is, picking a niche is a tricky #221 8 things you must avoid when picking a niche Read More

#220 NEWS: WordPress Changes, COVID Traffic Trends, 100k+ Hits/Month & More

Send us Fan MailWhat you will learn Learn about all the hot topics you mightve missed in July Today were trying out a new format where we break down the hottest news this past month. Mark and Gael put on their thinking caps to break down and assess the latest, greatest and downright bizarre news stories from the #220 NEWS: WordPress Changes, COVID Traffic Trends, 100k+ Hits/Month & More Read More

#219 8 Things YOU Should Change To Become a Full-Time Site Builder

Send us Fan MailWhat you will learn The key differences between Amateurs and Professionals How to make the leap and become a Pro The main pitfalls Amateurs fall into Whether you consider yourself a Pro, Amateur or anything in between, do you really know what takes you to the next level and gives you the ability to become #219 8 Things YOU Should Change To Become a Full-Time Site Builder Read More

#218 How Mark Thompson Built a SAAS Empire Without Writing a Line of Code

Send us Fan MailWhat You Will Learn How to take your business idea and grow it into a full-fledged company How to properly outsource development tasks How to market a software business Today, Mark is joined by Mark Thompson of PayKickstart. Mark discusses how he took his business idea from pipe dream to online empire through smart decision #218 How Mark Thompson Built a SAAS Empire Without Writing a Line of Code Read More

#217 Top 10 Metrics EVERY Site Owner Should Monitor

Send us Fan MailWhat You Will Learn Which metrics you should give attention to The difference between vanity metrics and metrics that matter Why tracking these metrics could improve your business Today, Mark and Gael are here to talk KPIs. Why? Well, believe it or not, theres far more to a successful business that simple profit. Today were #217 Top 10 Metrics EVERY Site Owner Should Monitor Read More

#216 Building vs Buying (Which one is better?)

Send us Fan MailWhat You Will Learn The pros and cons of buying vs building What to factor in when deciding buy vs build How to decide which one suits you personally When it comes to site ownership, there are two schools of thought: build up your empire from scratch with full control over every aspect or let #216 Building vs Buying (Which one is better?) Read More

#215 How To Build Recurring revenue using Memberships with Mike Morrison (The Membership Guys)

Send us Fan MailWhat You Will Learn How to validate your membership site idea The different ways you can build a membership site The main differences between Memberships and Courses Ever thought about starting a membership site before? Perhaps you think you have the million dollar idea that will take off, or maybe you just cant resist the #215 How To Build Recurring revenue using Memberships with Mike Morrison (The Membership Guys) Read More

#214 You Are Wasting Your Time on Broken Link Building: Heres Why

Send us Fan MailWhat You Will Learn The truth about broken link building Why the concept behind broken link building doesnt make sense Why quality means more than quantity when deciding on your link building tactics If you hate link building, theres a good chance youre going to hate wasting your time on pointless link building techniques. The #214 You Are Wasting Your Time on Broken Link Building: Heres Why Read More

#213 These BIG Changes Made Keyword Tools a LOT Worse

Send us Fan MailWhat You Will Learn Why KW data has become outdated behind the scenes How this changes KW research Why KW research tools were never that accurate in the first place Did you know, back in January, almost all keyword research tools lost a huge dataset used to provide traffic estimations? Thats right, when Avast shut #213 These BIG Changes Made Keyword Tools a LOT Worse Read More

#212 SEO is Getting HARDER Really??

Send us Fan MailWhy things are easier than ever for SEOs Why your current business strategy wont exist in 10-15 years How to keep up with current trends If you hang out in any of the big marketing communities out there, youll hear it every day. SEO is too hard! or SEO is dying!. But what does reality #212 SEO is Getting HARDER Really?? Read More

#211 NEW TACTIC: Finding Low Competition Affiliate Keywords

Send us Fan MailHow to think outside the box for affiliate keywords Why Best and Vs keywords arent always the best option How to find problems and answer them while making money Theres nothing worse than trying to start a new site in a niche you love, only to find that all those juicy VS and Comparisson keywords #211 NEW TACTIC: Finding Low Competition Affiliate Keywords Read More

#210 How much should you really pay content editors?

Send us Fan MailWhat You Will Learn Why English-lit majors dont always make good editors Why you get what you pay for when you hire an editor Should you promote your writers to become editors? So youve decided to hire an editor. You jump on Problogger and Upwork and before you know it you see a swarm of #210 How much should you really pay content editors? Read More

#209 How To Easily Build More Links With Cross Niching

Send us Fan MailWhat You Will Learn How to get links from neighboring niches Whether or not these links are still impactful How to angle your approach Cross-niche link building can help even the most hopeless of niches. Tired of people from the travel industry demanding money? Stuck with nothing but the same 5 paintball sites appearing in #209 How To Easily Build More Links With Cross Niching Read More

#208 Your Blog Post Intros are Sh*t. Heres How To Fix Them

Send us Fan MailWhat You Will Learn What we mean by terrible introductions How to create fluff free introductions How to deal with writers who fluff their intros If theres one thing we hate more than anything here at Authority Hacker, its fluff. And where do you find the most fluff? Introductions. Introductions can make or break your #208 Your Blog Post Intros are Sh*t. Heres How To Fix Them Read More

#207 Why Neglecting Branding Can F*ck Your Growth Up (And How To Fix it)

Send us Fan MailWhat You Will Learn The benefits of investing in solid branding How to DIY your branding When/if you should consider outsourcing your branding If youre on this page, take a look around. The fonts, the colors, the overall design its not just a coincidence, its the result of hours of design and branding. The #207 Why Neglecting Branding Can F*ck Your Growth Up (And How To Fix it) Read More

#206 How Long Until My Site Ranks? Youre Asking The Wrong Question

Send us Fan MailWhat You Will Learn How much work you should expect to put in to see results Why short term sacrifices mean long term freedom Why putting a number on how many hours should I work per week to see results? is easier said than done One of the most frequent questions our customers ask us #206 How Long Until My Site Ranks? Youre Asking The Wrong Question Read More

#205 Why Featured Snippets Are Changing The Keyword Research Game

Send us Fan MailWhat You Will Learn Why featured snippets arent always a good thing Whether or not you should intentionally manipulate Google with snippet bait What to do when the war for a snippet intensifies We all know by now Google are on a mission to create featured snippets for most of their SERPs. This can be #205 Why Featured Snippets Are Changing The Keyword Research Game Read More

#204 10 Mistakes to avoid when outsourcing SEO

Send us Fan MailWhat You Will Learn The ups and downs of outsourcing SEO What to look out for when outsourcing How to identify poor agency practices Outsourcing SEO can be a minefield. Inflated prices, endless chains of outsourced work and fluffy marketing speak are all things you can come across when trying to outsource but how #204 10 Mistakes to avoid when outsourcing SEO Read More

#203 9 Ways You Could Be Making More Money From Your High Paying Affiliate programs

Send us Fan MailWhat You Will Learn Why the quality of your traffic matters The things you can do with high paying offers that you cant do with Amazon How to squeeze every penny out of your high paying affiliate offers So youve ditched Amazon, youve found a great alternative and youre raking in the dough. Great! But #203 9 Ways You Could Be Making More Money From Your High Paying Affiliate programs Read More

#202 10 Tactics We Wish We Never Shared With You

Send us Fan MailWhat You Will Learn The top things we used to teach but dont anymore Why we changed our minds How to place these tactics with new ones When youve been in the industry as long as we have, things are going to change a lot. Especially in an industry that seems to take violent shifts #202 10 Tactics We Wish We Never Shared With You Read More

#201 12 Things you should Never Overlook when choosing a new affiliate program

Send us Fan MailWhat You Will Learn What to look for when picking a new affiliate program How to avoid shady offers and protect yourself How to understand the nitty-gritty details of affiliate programs So youve decided enough is enough and youre not using Amazon anymore. Or perhaps you never intended to use Amazon in the first place. #201 12 Things you should Never Overlook when choosing a new affiliate program Read More

#200 11 Tool Swaps that transformed our business

Send us Fan MailWhat You Will Learn Why not all tools are created equal When and how you should update your tools What to look for when updating your tools Its easy to become attached to the tools you use in your day-to-day life. But what if those tools arent suitable for your business anymore? No matter how #200 11 Tool Swaps that transformed our business Read More

#199 The Seedy Underbelly of Being A successful online marketer With Miles Beckler

Send us Fan MailWhat you will learn Why bringing things in-house is always the best option No matter how experienced you are, youll still make mistakes What to do about copycats When it comes to online marketing, Miles Beckler knows his stuff. Its safe to say hes also learned a few lessons along the way too. Today, he #199 The Seedy Underbelly of Being A successful online marketer With Miles Beckler Read More

#198 10 Expert Tips You Can Implement Today To Boost Your Organic Traffic

Send us Fan MailWhat You Will Learn How to improve your traffic The importance of organic traffic The low hanging fruit techniques you can implement today Ever looked at your traffic and thoughtI can do better than that? Easier said than done, right? But did you know there are tons of things you can do to boost your #198 10 Expert Tips You Can Implement Today To Boost Your Organic Traffic Read More

#197 Amazongedon 2.0 Has Amazon just Killed Affiliate marketing?

Send us Fan MailWhat you will learn What the immediate effect of the commission rates means What action you should take (if any) Why things arent as apocalyptic as you may think If we need more reason to dub 2020 as the worst year in history ever, Amazon just came along to kick us while were down. Unless #197 Amazongedon 2.0 Has Amazon just Killed Affiliate marketing? Read More

#196 11 actionable tips you can do today to boost your affiliate sales

Send us Fan MailWhat You Will Learn Proven tips to boost your affiliate sales Why it pays to be honest Why You Dont Have To Sell Your Soul To Big Companies To Succeed Its easy to be an affiliate marketer, right? Just put together a few review pages and start ranking done! But if thats really your #196 11 actionable tips you can do today to boost your affiliate sales Read More

#195 What Mark and Gael Really Think Of Each Other After 10 Years As Business Partners

Send us Fan MailWhat You Will Learn In This Episode What its like to work with someone for 10+ Years How a Joint Business Venture Works What Mark and Gael really think of each other Salt and Pepper, Cats and Dogs, Mark and Gael. You cant have one without the other. But a long-lasting partnership like this didnt #195 What Mark and Gael Really Think Of Each Other After 10 Years As Business Partners Read More

#194 Matt Giovanisci Interview from humble beginnings to $400k/year

Send us Fan MailWhat you will learn The reality of starting an online business from scratch Why you dont always need to run a link building campaign to see success How failure can lead to success From the lows of being heavily penalized by Googles Penguin update to the highs of making over $400k/year in revenue, Matt Giovanisci #194 Matt Giovanisci Interview from humble beginnings to $400k/year Read More

#193 Coronavirus 9 Ways the crisis will affect online businesses like yours

Send us Fan MailWhat you will learn in this podcast Why Google isnt likely to perform an algorithm update during the crisis What the long term and short term implications of the coronavirus will have on your business How this crisis could be positive for online marketers long term success We couldnt ignore the Coronavirus anymore. As companies #193 Coronavirus 9 Ways the crisis will affect online businesses like yours Read More

#192 6 Passive Link Building Ideas That Rake In Links While You Sit Back And Relax

Send us Fan MailWhat You Will Learn How to get links without direct input How to make a site people WANT to link to The Importance of creating authority Wouldnt it be great if you could get links without having to continually outreach and build relationships with people? Well.duh! So how do you do that exactly? Well, today #192 6 Passive Link Building Ideas That Rake In Links While You Sit Back And Relax Read More

#191 Is AI Going to kill traditional SEO?

Send us Fan MailWhat you will learn in this episode The current state of marketing AI How AI could affect the future of the SERPs Why SEO will still have a place in an AI dominated future Today, Mark and Gael are going to be looking at a hot topic on everyones mind these days: AI. The thing #191 Is AI Going to kill traditional SEO? Read More

#190 Guest Posting Is (definitely not) Dead

Send us Fan MailWhat you will learn Why Guest Posting Isnt Dead Why Fake News isnt limited to politicians Twitter feeds How incorrect news spreads and how you can properly assess breaking news While we dont consider ourselves a news site, the online marketing world has been buzzing with a certain topic that we couldnt help but chime #190 Guest Posting Is (definitely not) Dead Read More

#189 How To get rich from internet marketing

Send us Fan MailWhat You Will Learn Why making money =/= getting rich Why endless growth is not sustainable Where to start if you dont know how to invest in your future Mark is back and today we get right down to the important stuff: Money! Today Mark and Gael get down to the nitty-gritty of what it #189 How To get rich from internet marketing Read More

#188 How You can boost your websites value in 2020 Featuring Greg Elfrink From empire flippers

Send us Fan MailWhat You Will Learn Why building a huge email list alone wont increase the value of your site The various factors that could influence the list price of your site What people look for when buying a new site in 2020 2019 was a big year for SEOs and marketers alike. With Google rolling out #188 How You can boost your websites value in 2020 Featuring Greg Elfrink From empire flippers Read More

#187 - How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition)

Send us Fan MailWhat you will learn How to properly organize your site structure The top things to pay attention to during niche selection How to handle uncertainty in the online marketing world Whether youre a beginner trying to get your site off the ground, a seasoned site owner who needs to sort out your mess of a #187 How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition) Read More

#186 Why Search Volume Alone Is No Longer A Viable Traffic Indicator (And What To Use Instead)

Send us Fan MailWhat you will learn Why search volume is no longer accurate How to pick keywords that actually drive traffic Why analytics data is key for conversions With the SERPs becoming more and more cluttered with snippets, carousels and featured information feeding tons of information to the searcher without even clicking on your site, today we #186 Why Search Volume Alone Is No Longer A Viable Traffic Indicator (And What To Use Instead) Read More

#185 - Nerdy SEO Debates With Matthew Woodward

Send us Fan MailWhat you will learn in this Podcast How to redesign your site with your audience in mind How to update outdated content the right way The right way to test software and tools While Mark suns it up in Bali on his Honeymoon, today Gael invites marketing expert Matthew Woodward to talk about everything from #185 Nerdy SEO Debates with Matthew Woodward An honest take on what it takes to be a truly successful marketer Read More

#184 Convert like a Pro with Kenneth Yus Copywriting Tricks

Send us Fan MailWhat You Will Learn What Copywriting is and why it matters Why Copywriting and religion arent so different Why Copywriting is an art AND a science Today, Mark is joined by Kenneth Yu to discuss Copywriting. Whether youve never dabbled in Copywriting before or you consider yourself a master, this podcast has something for everyone. #184 Convert like a Pro with Kenneth Yus Copywriting Tricks Read More

#183 10 Things we learned Analyzing 600,000 outreach emails

Send us Fan MailBefore We Start We were a little late releasing the podcast this week but youll hear us talk about our Authority Site System new years sale. We hardly ever do this, but were going to extend the timer on this offer just a little while longer due to our lateness. Dont wait around though, this #183 10 Things we learned Analyzing 600,000 outreach emails Read More

#182 The Authority Site Model 2020

Send us Fan MailBefore We Start If youre listening to this podcast and feeling pumped to start you Authority Site journey in 2020, weve got good news for you! For a limited time only, well be ringing in the new year by offering a HUGE discount on our start-to-finish Authority Site building system, The Authority Site System. Head #182 The Authority Site Model 2020 Read More

#181 2019 in retrospect (AKA Hey mark, hows 2019 going?)

Send us Fan MailWhat You Will Learn How our link building, recruitment, editorial process and product pipeline went in 2019 Our top takeaways from 2019 How 2019 has shaped our plan for 2020 2019 was a hell of a year for us. We kicked things off by selling one of our most successful sites to date for mid #181 2019 in retrospect (AKA Hey mark, hows 2019 going?) Read More

#180 16 Expert SEO Predictions for 2020 and beyond

Send us Fan MailWhat You Will Learn How accurate our 2019 Predictions were What we believe is set to change in 2020 What other industry experts think 2020 has in hold Its that time of year again where we take out our crystal ball and peer in to the future. This year were joined by a team of #180 16 Expert SEO Predictions for 2020 and beyond Read More

#179 Has Google stopped rewarding original content?

Send us Fan MailWhat You Will Learn Why links arent everything to Google anymore What does Google really look at when deciding who ranks What Duplicate Content really means in 2020 and beyond Duplicate content is bad. Or at least that was what we were trained to believe by Google. But if thats the case, why does emulating #179 Has Google stopped rewarding original content? Read More

#178 Chiang Mai SEO 2019 Recap: The Good, the Bad, the Ugly

Send us Fan MailBefore We Start The most comprehensive link building course weve ever built is still open for a few hours. Shotgun Skyscraper is the most efficient, cost-effective, scalable white hat link building system. Period. This is the last time well be releasing this advanced course. So if you want in, its now or never! Grab it #178 Chiang Mai SEO 2019 Recap: The Good, the Bad, the Ugly Read More

#177 Dom Wells Will Help You Stop Sucking at Website Management

Send us Fan MailBefore we start The most comprehensive link building course weve ever built has reopened for a limited time. Shotgun Skyscraper is the most efficient, cost-effective, scaleable white hat link building system. Period. This is the last time well be releasing this advanced course. So if you want in, its now or never! For more information, #177 Dom Wells Will Help You Stop Sucking at Website Management Read More

#176 Which Pages Should You Build links To?

Send us Fan MailWhat You Will Learn Why you have a lot less control over backlinks these days How you can get more backlinks from the same sites Why internal linking is essential to take advantage of your backlinks How we make sure link juice flows everywhere on our websites Where should I point the links I build? #176 Which Pages Should You Build links To? Read More

#175 Busting Online Business Myths With Veteran Entrepreneur Miles Beckler

Send us Fan MailWhat You Will Learn How the Becklers grew their business from $0 to millions in revenue How Miles changed his approach to online marketing Why the 4-hour workweek is a myth The challenges and blessings of being an online entrepreneur Miles Beckler is one of my favorite online marketers. Why? Because hes successful, has a #175 Busting Online Business Myths With Veteran Entrepreneur Miles Beckler Read More

#174 Onpage SEO Tips With Michal Suski From Surfer SEO

Send us Fan MailWhat You Will Learn The story of Surfer The Surfer methodology How to use Surfer for onpage optimization Michals insights on how SERPs work In this episode, were doing an on-page deep dive with Michal from Surfer. Tune in to hear about Surfers methodology, pro tips on bringing out the best from the tool, and #174 Onpage SEO Tips With Michal Suski From Surfer SEO Read More

#173 Why Amazons October Associates Email Doesnt Mean Your Business Is Ruined

Send us Fan MailWhat You Will Learn Why Amazon is sometimes vague about its rules How FTC regulation might affect your non-US site What we think people can do to stay compliant with the rules You know the feeling You get an email from Amazon Associates and your heart rate jumps up. Did they slash your commissions in #173 Why Amazons October Associates Email Doesnt Mean Your Business Is Ruined Read More

#172 The 6-Step Brainstorming Process We Use to Create Amazing Content

Send us Fan MailWhat You Will Learn Why Dynalist is the go-to app for our brainstorming sessions The exact steps of our brainstorming process Why polish and the WOW factor are essential to great content So thats it: you found the perfect keyword to attempt to rank for. You know if you get the top ranking, youll get #172 The 6-Step Brainstorming Process We Use to Create Amazing Content Read More

#171 8 Untold Authority Hacker Pro Stories

Send us Fan MailWhat You Will Learn The Authority Hacker Pro journey so far Some of our favorite AH Pro members Cool things we learned from the AH Pro community Thats it, its finally here, Authority Hacker Pro is back! After 2 years of not being available, weve finally taken the time to make it great again and #171 8 Untold Authority Hacker Pro Stories Read More

#170 How We Get Free DR90+ Links From Large Publications

Send us Fan MailWhat You Will Learn An introduction to Help a Reporter Out (HARO) The benefits of HARO and why its great supplementary link building How to prospect and answer HARO questions the right way What to look out for when outsourcing HARO link building I know we havent talked about link building in a while and #170 How We Get Free DR90+ Links From Large Publications Read More

#169 Can Googles New Nofollow Rules Kill Blog Comments?

Send us Fan MailWhat You Will Learn Why blog comments were a big thing in SEO 10 years ago The past, present and future of link tags How we approach comments nowadays Why social media is (usually) the way to go for community interaction Blog comments are a staple of WordPress, theyre probably the main thing that differentiates #169 Can Googles New Nofollow Rules Kill Blog Comments? Read More

#168 Why Link Exchanges Are Not as Toxic as You Think, and How to Do Them the White Hat Way

Send us Fan MailWhat You Will Learn A brief history of the hate towards link exchanges What we think about link exchanges today Questions you need to ask yourself before agreeing to a link exchange Link exchanges are basically the link building tactic that has more stigma than meeting your partner on Tinder. In todays episode, Mark and #168 Why Link Exchanges Are Not as Toxic as You Think, and How to Do Them the White Hat Way Read More

#167 How to Use Trademarks to Protect Your Business Without Paying a Fortune w/ Randy Michels

Send us Fan MailWhat You Will Learn Why you should think about registering a trademark as early as possible The exact process of applying for a trademark Trademark levels and how they might impact your Authority site Our trademark adventures with a Twitter handle Trademarks is an increasingly common question that comes up from website owners at all #167 How to Use Trademarks to Protect Your Business Without Paying a Fortune w/ Randy Michels Read More

#166 - Why You Need To Get Into Video To Stay Competitive

Send us Fan MailWhat You Will Learn How video is changing the SEO landscape Answers to the most common beginner video questions Actionable tips on implementing video content into your business Examples of surprisingly successful SEOs on YouTube If you are like me, at this point, you spend more time consuming content on YouTube or Instagram stories than #166 Why You Need to Get Into Video to Stay Competitive Read More

#165 - 7 Actionable Tips to Keep Your Content Fresh and Your Rankings High

Send us Fan MailWhat You Will Learn The problem with too many Game of Thrones jokes Simple edits you can make on your articles to keep them updated The importance of regular content audits How audience feedback can save your rankings If there is one big trend that took off in the last 2 years, that would be #165 7 Actionable Tips to Keep Your Content Fresh and Your Rankings High Read More

#164 13 WordPress Plugins We Couldnt Live Without in 2019

Send us Fan MailWhat You Will Learn A behind the scenes look into how we run our sites A list of 13 awesome plugins we regularly use on our sites Pros, cons and our use cases for each plugin We all love great tools that save us time & money. And youve probably heard Mark complain about it #164 13 WordPress Plugins We Couldnt Live Without in 2019 Read More

#163 - 7 Fatal Mistakes That Are Killing Your Link Building Efforts

Send us Fan MailWhat You Will Learn 7 critical link building mistakes How the future of link building is shaping up How to get links by playing to your strengths In this episode, we discuss the most common link building mistakes and how to avoid them like a pro. If youre making any of these fatal mistakes, well #163 7 Fatal Mistakes That Are Killing Your Link Building Efforts Read More

#162 - 7 Golden Opportunity Niches Youd Be A Fool To Ignore

Send us Fan MailWhat you will learn in this podcast What some of the most promising up and coming niches are Mark and Gaels thought process behind picking a promising niche How to think ahead and corner emerging niches Have you ever wondered how our niche selection process works? Today, well be giving you a never before seen #162 7 Golden Opportunity Niches Youd Be A Fool To Ignore Read More

#161 - 7 Make or Break tactics that could save your business during periods of decline

Send us Fan MailWhat You Will Learn How to deal with Plateaus, decline and stagnation How to approach difficult times within your business The importance of performing a basic SWOT analysis Mark and Gaels lowest points and how they pulled themselves out of them Whether people like to admit it or not, almost every business will go through #161 7 Make or Break tactics that could save your business during periods of decline Read More

#160 - 11 Productivity Tips For Overachievers To Get More Done in Less Time

Send us Fan MailWhat You Will Learn Gael and Marks daily productivity hacks The tools that help us operate at 110% Why having a good chair is important Tips on managing multiple people and staying productive When it comes to independent authority site builders, by far, your most important asset is your time. How you decide to use #160 11 Productivity Tips For Overachievers To Get More Done in Less Time Read More

#159 - Nerdy SEO Debates With Matt Digitty

Send us Fan MailWhat You Will Learn Matt and Gaels critique of E-A-T Matts anchor text strategies Evidence that link echo is really a thing Tips to take your affiliate game to the next level Welcome to the Nerdy Debate Series. In this format, we invite people who are down in the trenches and talk about various topics #159 Nerdy SEO Debates With Matt Diggity Read More

#158 Why Googles No Paid Link Policy is Both Genius and B.S.

Send us Fan MailWhat You Will Learn What Google actually, officially says about link schemes and paid links Surprising implications for link exchanges based on the policy text Why Googles paid link policy is actually a good thing for small sites Most people know about Googles no paid link policy. A lot of people complain about it but #158 Why Googles No Paid Link Policy is Both Genius and B.S. Read More

#157 - Adsense Still Sucks, but Ads Are Becoming Competitive Again

Send us Fan MailWhat You Will Learn The actual pros and cons of ads Quick thoughts on some of the ad networks were familiar with When we would and wouldnt put ads on our sites The future of ad blockers in Chrome Ads have had a bad name in the blogging world, and rightly so. For a long #157 AdSense still sucks, but Ads are becoming competitive again Read More

How To Calculate How Much You Should Pay Yourself

Send us Fan MailWhat You Will Learn Why you should pay yourself first How we manage our salaries and revenue Why knowing your taxes is super important for efficient finances A bunch of mindset traps many business owners fall into For most people, running online businesses will be like a roller coaster ride. You will have years where #156 How to Calculate How Much You Should Pay Yourself (The Method We Use) Read More

How Building a Rockstar Team Helped Nate Ginsburg To Grow a Million Dollar Amazon Business

Send us Fan MailWhat You Will Learn Nates journey from $0 to $1,000,000 Tips to create the ideal job ad Why company values arent just corporate BS Nates weekly team management schedule What does it take to build and sell a million dollar business. Ill give you a hint: you cant do it without a team beside you. #155 How Building a Rockstar Team Helped Nate Ginsburg To Grow a Million Dollar Amazon Business Read More

#154 - 9 Tips to Starting a Site in a Niche You Know Nothing About

Send us Fan MailWhat You will Learn How to figure out if you can become an expert in a niche How to leverage other peoples knowledge to gain authority in a niche How to find an anglein a niche as a newbie Why you need to write your first few articles Many times, when we do niche research, #154 9 Tips to Starting a Site in a Niche You Know Nothing About Read More

#153 -How Much Does It REALLY Cost to Build a Successful Website?

Send us Fan MailWhat You Will Learn How we define a successful site How to create a site for all budget levels, from completely broke to pretty decent Why you need to do things yourself before outsourcing The most common mistakes people make regardless of their budget Building a website is like building a house: there are as #153 How Much Does It REALLY Cost to Build a Successful Website? Read More

#152 - 9 Skills You Should Develop To Take Your Online Business To The Next Level

Send us Fan MailWhat You Will Learn How playing to your strengths is better than trying to fix all of your weaknesses A simple spreadsheet formula that will save you months of work Great tools that dont require design or coding expertise A laundry list of books and resources to develop your tech and management skills Running web #152 9 Skills You Should Develop To Take Your Online Business To The Next Level Read More

#151 - 11 Things We Learned After a Million Podcast Downloads

Send us Fan MailWhat You will Learn Why consistency is extremely important Tips to start podcasting on a budget The cons and challenges of podcasts When we think starting a podcast is a good idea We now have over 150 episodes published on the Authority Hacker podcast, and over 1 million downloads. Thats over 312 years of Mark #151 11 Things We Learned After a Million Podcast Downloads Read More

#150 - The 7 First Things to Outsource for Pro Bloggers (And How to Do It)

Send us Fan MailWhat You Will Learn The key difference between entrepreneurs and average people Why specialists are usually better than generalists The criteria for picking amazing writers Principles for filtering through applicants quickly When we start businesses, we just dream of having an army of people do all the work for us while we just collect the #150 The 7 First Things to Outsource for Pro Bloggers (And How to Do It) Read More

#149 - 9 Things We Learned Analyzing 1.1m SERPS

Send us Fan MailWhat You will Learn Why ranking for long-tail keywords might become harder An in-depth discussion on featured snippets A surprising finding about pages on the 2nd results page Why content quality is still the most important thing to focus on Today Im with Mark, author of The Shotgun Skyscraper Blueprint This is our latest course, #149 9 Things We Learned Analyzing 1.1m SERPS Read More

#148 - Shotgun Skyscraper - How We Scaled White Hat Link Building

Send us Fan MailWhat You will Learn The link building journey that led us to developing Shotgun Skyscraper A quick guide on how to do Shotgun Skyscraper Why you should get the Shotgun Skyscraper Blueprint right now! :-) Yesterday we launched our brand new link building course: The Shotgun Skyscraper Blueprint. This is an advanced link building course #148 Shotgun Skyscraper How We Scaled White Hat Link Building Read More

#147 - How Jason Malone Built A 5 Figure/Month Business With Just 1 Link Building Tactic

Send us Fan MailGiveaway ending soon! Today (Mon 29th April 2019) is the final day of our link building giveaway. If you want to grab $6,700 worth of link building tools and resources, many of which are mentioned in todays podcast, go to authorityhacker.com/giveaway and enter for free today. You might also notice on there that were giving #147 How Jason Malone Built a 5 figure/month business with just 1 link building tactic Read More

#146 - Nerdy Link Building Debates With Charles Floate (Grey vs White Hat)

Send us Fan MailWere Having a Giveaway! Were giving away $6700 of link building tools and courses to celebrate the upcoming launch of our brand new advanced link building course, that should be here just a few weeks from now. Included in the bundle: Ahrefs accounts, Hunter accounts, everything you need to do for high quality link building! #146 Nerdy Link Building Debates With Charles Floate (Grey vs White Hat) Read More

#145 - 7 Tips To Write Better Affiliate Reviews

Send us Fan MailWhat You will Learn The ethics of reviewing products Why good content structure and Call to Action is essential Examples of sites that provide great reviews Many of you monetize with affiliate reviews and we do too. So in this weeks episode, Mark and I will talk about the best ways to create high value, #145 7 Tips To Write Better Affiliate Reviews Read More

#144 - 13 Tips to Thrive as a Non-Native Speaking Marketer

Send us Fan MailWhat You Will Learn The most common concerns about being a non-native marketer How you can become a better writer than many native English speakers Why playing video games is a great way to learn English Tools and sites you can use to improve your language skills One of the most common questions we get #144 13 Tips to Thrive as a Non-Native Speaking Marketer Read More

#143 - The Tactics Thanh Pham Used to Turn a Simple Hobby Blog Into a Multi Million Dollar Business

Send us Fan MailWhat You Will Learn How Thanh turned a personal blog into a business His SEO traffic acquisition tactics How Thanh started a successful podcast, without hosting it himself His product strategy (including how he built up a successful subscription product) Have you ever wanted to go behind the scenes of a successful authority site and #143 The Tactics Thanh Pham Used to Turn a Simple Hobby Blog Into a Multi Million Dollar Business Read More

#142 - 8 Things We're Doing Differently With Our 2019 Sites

Send us Fan MailWhat You Will Learn Our tweaked, simplified tech stack Why good writers matter, and our hiring methodology Details about how we approach niche research Our goals to ramp up linkbuilding As you probably know, we recently sold one of our sites. And one of the questions many people asked us was what are you going #142 8 Things Were Doing Differently With Our 2019 Sites Read More

#141 Nerdy SEO Debates With Kyle Roof the Serial SEO Myth Buster

Send us Fan MailWhat You Will Learn How Kyle ended up on Googles naughty list by running SEO tests Kyles no bs approach to SEO buzzwords like EAT An ancient homepage SEO trick that still works The tools Kyle uses for research and analysis In todays episode Im going to interview and debate with Kyle Roof, who is #141 Nerdy SEO Debates With Kyle Roof the Serial SEO Myth Buster Read More

#140 - 9 Creative Ways to Find Your Link Building Prospect's Email

Send us Fan MailWhat You will Learn Why spending time digging for emails is actually worth it Our favorite tools for email research Why you shouldnt underestimate the power of voice calls Link building is Hard. There is no way around it. One of the most time-sucking sub-activities of link building is finding the email address of your #140 9 Creative Ways to Find Your Link Building Prospects Email Read More

#139 - The Tactics Behind Ben Dziwulskis Six Figure Business WODPrep.com

Send us Fan MailWhat You will Learn Bens journey from no technical skills to an online business empire in a few years His unusual traffic building source using viral video How Ben builds successful courses Bens strategy for successful product launches, including mistakes hes made Ben Dziwulski turned his passion for CrossFit into a highly successful six figure #139 The Tactics Behind Ben Dziwulskis Six Figure Business WODPrep.com Read More

#138 - [Case Study] How We Sold an 18-Month Old Site for Mid Six Figures

Send us Fan MailWhat You Will Learn The story of the site from niche selection to what we did with the money we made How we were able to build links in a competitive niche without paying for them The various steps involved with selling a site Why documenting everything from day 1 is super helpful About 2 #138 [Case Study] How We Sold an 18-Month Old Site for Mid Six Figures Read More

#137 - How to Become a True Authority With Kevin Espiritu

Send us Fan MailWhat You will Learn The story of how Epic Gardening grew into the site that it is today How Kevin uses his various social channels to compound his audience growth The magical world of brand sponsorships and custom affiliate deals Kevins philosophy on becoming an authority in your niche We ran a little poll in #137 How to Become a True Authority With Kevin Espiritu Read More

#136 - 7 Successful Authority Sites You Can Model After

Send us Fan MailWhat You Will Learn How some sites are able to climb the rankings in an impossible niche How a site can use design and layout to build trust Pros and Cons of aiming broad or aiming narrow with a site Why you need to focus on your core business first, and only then expand If #136 7 Successful Authority Sites You Can Model After Read More

#135 - Doubling Down Vs Diversifying: What Should You Do Right Now?

Send us Fan MailWhat You Will Learn Why doubling down is risky, but great for stacking growth Why diversifying is great long-term, but usually requires a lot of resources When we think you should double down and when you should diversify Once you hit a decent level of success in your business you will start getting a gazillion #135 Doubling Down Vs Diversifying: What Should You Do Right Now? Read More

#134 8 Mistakes We All Make When Building Authority Sites (And How to Fix them)

Send us Fan MailWhat You Will Learn Why there is such a thing as too much linkbuilding Why there is life outside of Amazon Why content freshness is hugely important, and an SEO factor A handy shortcode script to always show the current year We recently got a lot of new students for the relaunch of the Authority #134 8 Mistakes We All Make When Building Authority Sites (And How to Fix them) Read More

#133 - Our Top 9 Tools for 2019 and Why We Picked Them

Send us Fan MailWhat You will Learn Why we chose Asana over every other project management tool How bookkeeping apps greatly improve your business The many ways you can use Slack as an information hub Alternatives to every tool we mention in this episode Work environment means everything when it comes to getting stuff done. If you feel #133 Top 9 Tools We Use in 2019 and Why We Picked Them Read More

#132 - 8 Mistakes You Make When Creating Content

Send us Fan MailWhat You Will Learn How outlines are crucial in streamlining your final article How to account for SEO when writing your article Tips on making your content more engaging A list of helpful tools we use when writing our content If you wish to dig deeper into how we approach content creation with detailed, over-the-shoulder #132 8 Mistakes You Make When Creating Content Read More

#131 - Interview: Mads Singers Will Help You Not Suck at Managing People

Send us Fan MailWe are discounting our flagship course on starting new authority sites until January 8th midnight. Go to authorityhacker.com/system to learn more about the promo. Its a brand new course we recorded only a few weeks ago where you see us build a new site from scratch over the shoulder in over 120 videos. What You #131 Interview: Mads Singers Will Help You Not Suck at Managing People Read More

#130 - 11 Tips to Succeed With Authority Sites in 2019

Send us Fan MailWhat You Will Learn How the definition of Authority Sites evolved in 2018 Why mimicking content found in top Google results is surprisingly viable Why doing white hat linkbuilding doesnt automatically mean your links are good Why you should start an Authority Site right now! January 1st is the time for new year resolutions and #130 11 Tips to Succeed With Authority Sites in 2019 Read More

#129 - End of Year Review 2018

Send us Fan MailWhat You Will Learn A summary of our best year so far financially A status update on Health Ambition, Authority Hacker, and our other sites Our major plans for 2019 At the end of the year wed like to take some time to reflect on things. Look at what went well, look at what went #129 End of Year Review 2018 Read More

#128 - SEO Predictions for 2019

Send us Fan MailWhat You Will Learn A recap of our predictions for 2018 (what came true and what didnt) SEO lessons we learned through the Medic update Thoughts on the future of voice and visual search Guest predictions from Matt Diggity and Kyle Roof Last year we made 9 predictions on changes to the online marketing and #128 SEO Predictions for 2019 Read More

#127 - Should You Track Your Rankings

Send us Fan MailWhat you will learn The surprising truth about where many tracking tools get their ranking data Why even Google Webmasters wont give you perfect numbers The importance of long tail keywords in ranking analysis The principles we use to measure the performance of our sites Rank tracking has been the default benchmark since the birth #127 Should You Track Your Rankings Read More

#126 How New Tech Will Change The Way You Build Sites in 2019

Send us Fan MailWhat You Will Learn A crash course on WordPress theme history An analysis of the current website builder/CMS scene Why we think Gutenberg is a huge leap forward Our tech stack for 2019 We are suckers for easy-to-build sites, but the early market of WYSIWYG editors had us struggling with lots of buggy tools and #126 How New Tech Will Change The Way You Build Sites in 2019 (And Why Dynamic Content Sites Are The Future) Read More

#125 Are Conferences Worth Your Time and Money?

Send us Fan MailWhat you will learn A detailed breakdown of the costs involved with attending conferences Useful tips on making the most of your time spent at conferences Examples of actionable things you can get out of an event (feat. AH PRO members) We just spent our own time and money taking 14 flights going to 3 #125 Are Conferences Worth Your Time and Money? Read More

#124 - Conversion Rate Optimization with Kurt Philip

Send us Fan MailWhat you will learn The most common mistakes people make during A/B testing 3 actionable CRO tips you can easily apply to your site right now Why knowing your audience is crucial for optimization When its a good idea to approach an agency for CRO help Kurts thoughts on various optimization tools Todays guest is #124 Conversion Rate Optimization with Kurt Philip Read More

#123 - 10 Mistakes We Made Selling Info Products (And How You Can Avoid Them)

Send us Fan MailWhat you will learn Why proper documentation and backups are absolutely necessary for any Info Product Upsell tips that could easily 2x your profit potential The amazing benefits of having an active community around your product Pros and cons of evergreen content vs launch events Mark sold his first Info product, a frequent flyer ebook, #123 10 Mistakes We Made Selling Info Products (And How You Can Avoid Them) Read More

#122 - Creating New Content vs Optimizing Old Content: Which One Should You Do Right Now?

Send us Fan MailWhat you will learn Why you should maintain at least a basic spreadsheet of all your content Simple tricks we used to increase traffic and user engagement for AuthorityHacker.com When its a good idea to write new content and when its better to re-optimize Onpage and off-page SEO tips for re-optimizing your content We are #122 Creating New Content vs Optimizing Old Content: Which One Should You Do Right Now? Read More

#121 The Struggles of Rebuilding AuthorityHacker.com

Send us Fan MailLast week we launched our new AuthorityHacker.com website! A new design, rebuilt content, new tech stack, a fresh start. So far everything looks good: Traffic seems to be fine Time on site is up 22% Pages/session up 15% Bounce rate down 5% This is the second site we rebuilt this year: the first wasHealthAmbition.com. With #121 The Struggles of Rebuilding AuthorityHacker.com Read More

#120 The Agency Model & Selling Services

Send us Fan MailWhat you will learn A quick update about HealthAmbition and how were doing The benefits and drawbacks of client work The pros and cons of various business models for doing client work Useful tips on doing client work to avoid mistakes we made in the past What is it: something we did in the past, #120 The Agency Model & Selling Services Read More

#119 Upgrading Your Content

Send us Fan MailWhat you will learn Simple ways you can make your reviews unique How to leverage experts for content and links Why you should move away from using stock photos as much as possible How to use multimedia to boost user experience So Google apparently rolled out another update after the big August change. HealthAmbition survived #119 Upgrading Your Content Read More

#118 Picking the Right Tools for Your Business

Send us Fan MailWhat you will learn Things you should consider before buying any tool Why having an exit-strategy for a tool is crucial Why you must never give in to the marketing hype Pros and cons of all-in-one and specialized tools A quick rundown of the tools we currently use on our websites If youve spent any #118 Picking the Right Tools for Your Business Read More

#117 Going from 5 to 6 Figures per Month with Authority Sites

Send us Fan MailWhat you will learn What attributes make people with 6-8 figure sites stand out Why you need to think beyond Amazon Associates if you want to increase your profits Why you need an exceptional team to grow your business Books you must read if you want to step up your management game Tips on increasing #117 Going from 5 to 6 Figures per Month with Authority Sites Read More

#116 Whats Coming for AH + Community Q&A

Send us Fan MailWhat you will learn The future and new focus of the company down the line Details about the upcoming AuthorityHacker and Authority Site System updates Why finding investors isnt always a good growth strategy Our thoughts on The Hoth, Yoast, Trump, specialized vs all-in-one tools, and more Summer is over and were getting back to #116 Whats Coming for AH + Community Q&A Read More

#115 The August Algorithm Update

Send us Fan MailWhat you will learn How the same content both lost and gained traffic for Health Ambition Why you should be wary of news that someone has already figured out how the update works Steps you could take if youve been hit How Google aims to measure complex metrics like trust, and what this means for #115 The August Algorithm Update Read More

#114 Elementor and Page Builders w/ Ben Pines

Send us Fan MailWhat you will learn How Elementor copies the WordPress business model and why it works How Ben compares Elementor to Divi, Beaver, and other competitors When a page builder is essential for your site, and when its not really necessary A sneak peek of upcoming Elementor features Elementor has been growing rapidly to become one #114 Elementor and Page Builders w/ Ben Pines Read More

#113 6 Mistakes You Make Working with Freelance Writers and How to Fix Them

Send us Fan MailWhat you will learn Insights into our writing process The pros and cons of different payment structures Why you absolutely need to write your articles before outsourcing them How to work well with writers and editors Since starting out 9 years ago, we have worked with 150-200 writers and wrote a total of at least #113 6 Mistakes You Make Working with Freelance Writers and How to Fix Them Read More

#112 Advanced Onpage SEO Tricks with Charles Floate

Send us Fan MailWhat you will learn An argument for not always doing what Google wants you to do The most common challenges with SEO agency clients How onpage SEO can drastically improve a site Focusing on old content vs focusing on new content Anchor text SEO magic Why schema might be a bad idea for some sites #112 Onpage SEO with Charles Floate Read More

9 Common Link Building Roadblocks & How to Overcome Them

Send us Fan MailWhat you will learn What to do when you run out of content ideas for your niche How to do efficient email outreach How to prepare for, and deal with inevitable criticism Tips on negotiating links with other sites The importance of follow ups Link Building is really a topic nobody wants to talk about #111 9 Common Link Building Roadblocks & How To Overcome Them Read More

#110 - 9 Low Hanging Fruit Tactics to Boost Your Revenue in 2018

Send us Fan MailWhat you will learn What is and isnt low hanging revenue fruit How you can squeeze more out of the content you already have Great ways of combining A/B testing and affiliate tracking Tips to expand your affiliate opportunities How to avoid unnecessary money pits Getting to make SOME money with your website isnt the #110 9 Low Hanging Fruit Tactics to Boost Your Revenue in 2018 Read More

#109 Content Production: Dripping Vs Batches

Send us Fan MailWhat you will learn SEO Myths surrounding content publishing times What happened to our site after we didnt publish for 9 months Why dripping content is better when you just get started When to batch content anyway How to get the best of both worlds The Dilemma Ever since Google started using Freshness as a #109 Content Production: Dripping Vs Batches Read More

#108 Why Selling Courses Became a Lot More Viable in 2018

Send us Fan MailWhat you will learn Why courses are an AWESOME way to monetize What makes them better than ever in 2018 The exact tech setup we recommend A step by step plan to get started Why Should You Bother With Selling Courses? I know most of you just want to push amazon products to your traffic #108 Why Selling Courses Became a Lot More Viable in 2018 Read More

#107 - Can Neil Patel Really Make all SEO Keyword Data Free? (And What Does it Mean For You?)

Send us Fan MailWhat you will learn Everything about Neil Patels plan to make all SEO data free What a seasoned SEO SAAS Thinks about the situation What that means for authority site owners How tool companies might react The News So about a week ago, Neil Patel, one of the most well-known SEO s in our industry #107 Can Neil Patel Really Make all SEO Keyword Data Free? W/ Tim Soulo from Ahrefs Read More

#106 - Lessons Learned From the Health Ambition Redesign

Send us Fan MailWhat you will learn How we messed up the original build of Health Ambition The challenges we wanted to address with the redesign The new site build & site transition tips The performances after redesign Why there are no shortcuts to a sustainable business Health Ambition was started in 2013. It was started with the #106 Lessons Learned From the Health Ambition Redesign Read More

#105 - Nerdy Affiliate SEO Tips With Matt Digitty

Send us Fan MailWhat you will learn A different vision on building websites than the Authority Hacker way How Matt Optimises his affiliate articles for CTR and rankings The types of affiliate content Matt uses the most How long it takes for a piece of content to earn for Matt How Matt tracks and A/B tests his pages #105 Nerdy Affiliate SEO Tips With Matt Diggity Read More

#104 - How the Big Guns Fight Online Piracy

Send us Fan MailWhat you will learn How your infoproduct is vulnerable to piracy Do anti-piracy systems actually work? What the DMCA is and how to use it Why issuing takedowns in Google can be a waste of time Online piracy has been around as long as the internet. Over half of all internet users admit to it. #104 How the Big Guns Fight Online Piracy w/ Al Evans Read More

#103 - The Death and Rebirth of Micro-Niche Sites

Send us Fan MailWhat you will learn Why micro-niche sites went out of fashion How a micro-niche site can beat a big site in the SERPs Why site builders who hate link building might launch a micro-niche site Our favorite micro-niche sites and what we love about them As some older listeners may remember, before we were building #103 The Death and Rebirth of Micro-Niche Sites Read More

#102 - The Day Perrin Lost $120,000

Send us Fan MailWhat you will learn The importance of having people you can ask simple questions Focus on whats important, dont get sucked down the wormhole What is a PBN Why its important to understand risk Why there are no shortcuts to a sustainable business I dont care who you are, $120k is a lot of money. #102 The Day Perrin Lost $120,000 Read More

#101 - GDPR: A Lawyers Perspective

Send us Fan MailWhat you will learn Who GDPR applies to Why youre probably not going to get hit with a 20m fine What conditions give you legal grounds to store and process data Why you may be liable for service providers you use and how you can reduce this risk How GDPR impacts link building Simple steps #101 GDPR: A Lawyers Perspective Read More

#100 - Celebrating 100 Episodes

Send us Fan MailWhat you will learn How and why did we start Authority Hacker What are our proudest achievements What are our biggest screw ups Whats in store over the short and long term Its been a crazy journey. We almost cant believe weve made it this far. But we have. Weve reached 100 episodes! To celebrate, #100 Celebrating 100 Episodes Read More

#99 - How Small Sites Beat Big Sites

Send us Fan MailWhat you will learn Why smaller can afford to target the keywords that bigger sites cant How having fewer categories can help us outrank higher authority sites Why and how you should build links to your money pages Why it costs big companies more to produce the same content as we produce and how we #99 How Small Sites Beat Big Sites Read More

#98 - Bad Tactics: 9 Internet Marketing Tactics We No Longer Use

Send us Fan MailWhat you will learn Why you shouldnt only target low competition keywords Why you shouldnt be too focused on social shares How different types of content ranks for different types of keywords Where you are probably spending too much on content Where you are probably not spending enough on content The world of internet marketing #98 Bad Tactics: 9 Internet Marketing Tactics We No Longer Use Read More

#97 - Should You Quit Your Job Today And Concentrate On Building Authority Sites?

Send us Fan MailWhat you will learn Why Perrin still works despite owning successful authority sites What is input lag and how understanding it can keep you motivated Why we cant tell you how long it will be before you can quit your job When it doesnt make sense to quit your job at all When and why #97 Should You Quit Your Job Today And Concentrate On Building Authority Sites? Read More

#96 - What Would We Do Differently If We Started Over?

Send us Fan MailWhat you will learn Why you must know how you are going to monetize your site before you get started How creating content hubs make link building more efficient Why mobile design is more important than desktop How link building is the secret to getting regular traffic Why focus is the most important ingredient for #96 What Would We Do Differently? Lessons from 5 Years of Building Authority Sites Read More

#95 - Tim Soulo From Ahrefs Spills the Beans on Their New DR Update

Send us Fan MailWhat you will learn How domain rating is calculated Why you have probably been using DR the wrong way Why you should not use DR in isolation What metrics are best to use alongside DR Tim Soulos number 1 tip to get more search traffic with Ahrefs In this weeks episode, Gael and I are #95 Tim Soulo From Ahrefs Spills the Beans on Their New DR Update Read More

#94 - Should You Use a Fake Persona?

Send us Fan MailWhat you will learn The ethical and legal issues involved in using a fake persona How a fake persona can help you relate to your How a fake persona can stunt the growth of your site How being the face of your site can make it difficult to sell How creating a brand can allow #94 Should You Use a Fake Persona? Read More

#93 The Authority Site Model in 2018

Send us Fan MailWhat you will learn What actually is an authority site? What makes authority sites such an attractive business model? What types of authority sites tend to make the most money? What is changing in 2018? How much does it cost to set up an authority site? In this weeks episode, Gael and I look at #93 The Authority Site Model in 2018 Read More

#92 - 2017: The Year in Review

Send us Fan MailWhat you will learn How we realized our blog content wasnt working and what we did to change it. Why we care more about writing honest reviews than generating affiliate revenue. What happens when you allow problems to grow as the company grows. Why we chose to launch one new site this year instead of #92 2017: The Year in Review Read More

#91 - SEO Predictions 2018: Is Voice Search Set To Take Over?

Send us Fan MailWhat you will learn Why you need to get out in front of the mobile first index. How you may be stuck in the past when it comes to keyword research. The Google product that could have rival Facebook ads. Why competition might be less intense for new sites in 2018. Why content updates could #91 SEO Predictions 2018: Is Voice Search Set To Take Over? Read More

#90 - Does Passive Really Income Exist?

Send us Fan MailWhat you will learn Why there is no such thing as 100% passive income Why you need to work on your business not in your business How to leverage your time by hiring people, creating systems or using services Why you have to have real passion to build a successful site rather than just not #90 Does Passive Income Really Exist? Read More

#89 Is Your SEO Strategy Based Entirely on SEO Myths?

Send us Fan MailWhat you will learn Why keyword stuffing could actually hurt you Why SERP features are not going to kill SEO How you can leverage your size to beat the big companies in the SERPs How building links is cheaper than buying links Why ranking first isnt always worth the investment it take to get there #89 Is Your SEO Strategy Based Entirely on SEO Myths? Read More

#88 - How To Increase Your Revenue Without More Traffic - Monetization Methods You Probably Didn't Think About

Send us Fan MailWhat you will learn How does dropshipping compare to launching your own product? How privately sold ads compare to ad networks. Are info products the easiest way to sell your own products? Are Kindle books worth your time? The logical progression from affiliate to Amazon FBA How you can make a lot of money selling #88 How To Increase Your Revenue Without More Traffic: Monetization Methods You Probably Didnt Think About Read More

#87 We Messed Up Our Launch So You Don't Have To

Send us Fan MailWhat you will learn Why you should sell your own products Why launches allow you to make more money, faster How we structure our launches Why you should allows be truthful with your scarcity offers How to avoid a disastrous launch If you listen to this podcast on a regular basis, Im sure you will #87 We Messed Up Our Launch So You Dont Have To Read More

#86 Turning Paying Off Student Loans Into a Million Dollar Business

Send us Fan MailWhat you will learn How Michelle generates 100k+ traffic from Pinterest per month Why Pinterest is such a good platform for affiliate marketers Why revenue stacking makes your business more secure How affiliate marketing can still provide value years down the line In this weeks podcast Perrin is joined by Michelle Schroeder Gardner from Making #86 Turning Paying Off Student Loans Into a Million Dollar Business Read More

The 'Not A Podcast' Podcast #fail

Send us Fan MailWhat you will learn Why you should always check your sales page using a browser testing tool. If a few people say there is a problem, chances are 100 x more people are actually experiencing it but not complaining about it. Hey Guys, This is not a podcast. This is the story of how a The Not A Podcast Podcast #fail Read More

Undercover Success Series #5 How The AH Team Went from Gray Hat To Multiple Six Figure Site Owners

Send us Fan MailWhat you will learn How mastering funnels turned Authority Hacker into the most profitable site that we own How great keyword research was enough for Perrin to make Here Pup profitable How multiple failures on Health Ambition allowed us to develop a model for authority sites Why Perrin always looks for product opportunities when selecting Undercover Success Series #5 How The AH Team Went from Gray Hat To Multiple Six Figure Site Owners Read More

Undercover Success Series #4 - How Josh Turned a Hobby Into A 7 Figure Authority Site

Send us Fan MailWhat you will learn How creating great offers propelled Expert Photography to a 7 figure business Why ads can be easier to scale than content How hiring the wrong people can be as costly as any other mistake Why Josh has not even considered launching a second site In todays episode, Mark is joined by Undercover Success Series #4 How Josh Dunlop Turned a Hobby Into A 7 Figure Authority Site Read More

Undercover Success Series #3 How Kevin Espiritu Increased Site Revenue by 400% in 12 Months

Send us Fan MailWhat you will learn How Kevin managed to 5x his ad RPM How Kevin drove 3k visitors per day to his site from Pinterest How to target informational keywords to monetize a niche light on products In the third part of the Undercover Success Series, Gael is joined by AH Pro member Kevin Espiritu. Kevin Undercover Success Series #3 How Kevin Espiritu Increased Site Revenue by 400% in 12 Months Read More

Undercover Success Series #2 - How Robert Botha Built An $8,500 Per Month Authority Site in 9 Months!

Send us Fan MailWhat you will learn How you can cut short the length of time it takes for your site to be successful How to prioritize tasks that make money How to stay motivated when it seems like you are not gaining traction In todays episode, Gael is joined by AH Pro member Robert Botha. This is Undercover Success Series#2 How Robert Botha Built An $8,500 Per Month Authority Site in 9 Months! Read More

Undercover Success Series #1 - How Mauricio Preu Scaled Multiple 5 Figures Per Month Review Sites

Send us Fan MailWhat you will learn How to make the jump from 3 figures to 4 and 4 to 5 per month What tactics are generating Mauricio the most revenue right now How to just get started with an authority site How planning for the long term at the beginning can help scale your site In this Undercover Success Series#1 How Mauricio Preu Scaled Multiple 5 Figures Per Month Review Sites! Read More

#85 Getting Banned and Re-Instated By Amazon Associates

Send us Fan MailWhat you will learn How to make sure you dont miss Amazon warning emails How to avoid a warning in the first place How to react if you do get a warning from Amazon What you should do with pricing, images and links to avoid breaching the ToS. In the last two weeks, a fire #85 Getting Banned and Re-Instated By Amazon Associates Read More

#84 Using AdThrive to Maximise Ad Revenue (+ Bonus Content on Sponsored Posts)

Send us Fan MailWhat you will learn How to make your ads more visible How Ad Thrive can make managing ads much easier How to balance ads so that they do not ruin the user experience How to get started with sponsored posts How much you can charge for sponsored posts Who buys sponsored posts and why This #84 Using AdThrive to Maximise Ad Revenue (+ Bonus Content on Sponsored Posts) Read More

#83 How Standard Operating Procedures Can Help You Focus on High Value Tasks

Send us Fan MailWhat you will learn Why a company would want to create SOPs How having SOPs can make your business easier to sell How to create, store and access SOPs How to get buy-in from your team to create a culture of documentation How documentation increases performance and improves consistency Why processes continually improve when they #83 How Standard Operating Procedures Can Help You Focus on High Value Tasks Read More

#82 Internet Law 101 with Richard Chapo

Send us Fan MailWhat you will learn Why you cant trust templated privacy policies and terms of service. How to enforce your terms of service. What types of insurance will protect your business from a legal standpoint. What disclaimers you require if you are earning affiliate income. How to avoid breaching email and SPAM regulations. Why you should #82 Internet Law 101 with Richard Chapo Read More

#81 - Which Page Builder Will Help Grow Your Site

Send us Fan MailThis week Gael is joined by Lewis for his first appearance on the podcast. Lewis has been a writer for Authority Hacker for the past six months. His main job is doing the review content. Basically, we buy him some tools, he plays about with them for a month or so and then writes up #81 Which Page Builder is Right For Your Site? Read More

#80 - 5 Successful Affiliate Sites and What We Can Learn From Them

Send us Fan MailWhat you will learn How a 7-page site is generating over 5 figures per month. What modifiers you can use to target low competition keywords. Why duplicate content isnt always a bad thing. How to instantly become an authority in your field by hiring experts. In this weeks episode, we are trying something a little #80 5 Successful Affiliate Sites and What We Can Learn From Them Read More

#79 - How Long Does it Take to Get Results?

Send us Fan MailWhat you will learn List Item #What factors contribute to authority site success. How Google influences the time taken to get results. How to create the skills required to be successful. What you can do to cut the time taken to be successful. How long it has taken people we know to get results. Its #79 How Long Does it Take to Get Results? Read More

#78 How to Bootstrap A Successful YouTube Channel with Miles Beckler

Send us Fan MailWhat you will learn How to get comfortable talking to the camera How to come up with topics for your video How to increase engagement on your videos How to monetize your channel while staying authentic How to promote your YouTube videos In the podcast this week, Mark is joined by special guest, Miles Beckler. #78 How to Bootstrap A Successful YouTube Channel with Miles Beckler Read More

#77 - Is Email Marketing Dying?

Send us Fan MailWhat you will learn Why internet marketers find email marketing hard How technology is changing the effectiveness of email marketing What the alternatives are to email marketing Where email marketing is still most effective What you should do if you have an authority site In todays episode, Gael and Mark discuss the state of email #77 Is Email Marketing Dying? Read More

Quarterly Update Q2 - 2017

Send us Fan MailWhat you will learn How we launched Authority Hacker Pro in May 17 AH Pro 2.0 Whats in store for the AH Pro Re-boot New members and new roles in our superstar team Our plans to modernize and refocus Health Ambition What we learned launching, even more, new sites The State of Link Building #76 Q2 Update: AH Pro Launch, New Sites Go Live and an Update on the State of Link Building Read More

#75 How to Get to Page One of Reddit with this 5 Step System

Send us Fan MailWhat you will learn How to setup a Reddit AMA with moderators How to boost engagement by pushing your fans to the thread How to use Reddits features to move your thread higher up the rankings How to answer more questions by using a team How to monetize a Reddit AMA In this weeks podcast, #75 How to Get to Page One of Reddit with this 5 Step System Read More

#74 - Level Up Your Site With A Community

Send us Fan MailWhat you will learn Why you should build a community What a community looks like Which platform you should use to build your community How to build a community How to manage and moderate a community In this weeks episode, we talk about building a community for your authority site. For us, building a community #74 Level Up Your Site With A Community Read More

#73 - How To Rebrand Without Losing Traffic

Send us Fan MailWhat you will learn When to rebrand How we grew content around that central piece How we started collecting hundreds of leads from a single page How to redirect your site while maintaining the same site structure How to redirect your site while changing the URL and site structure In todays podcast we are talking #73 How To Rebrand Without Losing Traffic Read More

#72 - Why We Abandoned Our New Office After Just 6 Weeks

Send us Fan MailWhat you will learn Why we decided to get our 4th office despite vowing never to do it again Why we instantly regretted the decision (and closed in a matter of weeks) How we got out of the lease (and lost $5,000 in the process) Why we prefer the remote working model for both ourselves #72 Why We Abandoned Our New Office After Just 6 Weeks Read More

#71 - The Big Debate: Are Content Agencies Worth It?

Send us Fan MailWhat you will learn Why the rising cost of content makes agencies a viable option Some of the key benefits of using an agency over freelance writers How to get the most from agencies by becoming an A+ client How much to pay an agency (and what to expect for the price) Why your brief #71 The Big Debate: Are Content Agencies Worth It? Read More

Grow Your Site Series #5: How To Crush It With Info Products

Send us Fan MailWhat you will learn Why selling info products is one of the most overlooked monetization strategies When (and only when) you should even be considering selling info products Some of our best tips for finding and validating product ideas How to crush it with info products using sales funnels and one-click upsells Our go-to tools Grow Your Site Series #5: How To Crush It With Info Products Read More

Grow Your Site Series #4: How To Build White Hat Links At Scale

Send us Fan MailWhat you will learn Why you dont need to keep chasing the latest link building tactic A step-by-step breakdown of how we scale proven link building tactics Many of the tools we use to automate and scale link building like never before How to overcome the most common roadblocks when handling responses A reminder that Grow Your Site Series #4: How To Build White Hat Links At Scale Read More

Grow Your Site Series #3: Building A Snowball Of Traffic To Your Site

Send us Fan MailWhat you will learn Why bringing people back to your site is a MUCH more profitable strategy How to give people reasons to come back (other than just fresh content) How to use email as the spine of your overall snowball strategy How to increase the size of your snowball with social media marketing Why Grow Your Site Series #3: Building A Snowball Of Traffic To Your Site Read More

Grow Your Site Series #2: Producing And Outsourcing Content At Scale

Send us Fan MailWhat you will learn How to apply to the 80/20 rule when it comes to scaling content How to create content templates for different content types Why templating your content is a MUST for high production of content Some of our core tenets when it comes to hiring great writers Scaling content promotion (and a Grow Your Site Series #2: Producing And Outsourcing Content At Scale Read More

Grow Your Site Series #1: Stacking Business Models For Increased Profits

Send us Fan MailWhat you will learn When to take your one-trick pony site and start stacking business models The difference between doubling down and diversification (and why it matters) Specific business models you can use for stacking (and what we think of them) How to use stacking logic to establish a profitable growth strategy In todays podcast, Grow Your Site Series #1: Stacking Business Models For Increased Profits Read More

#70 - Siphoning, Monetizing & Automating Pinterest Traffic With Kate Ahl

Send us Fan MailWhat you will learn How to identify which niches work well with Pinterest marketing What to do AFTER youve gone through the basic of setting up your account How to accelerate growth once youve got some traction on Pinterest How to consistently turn cold, hard Pinterest traffic into $$$ How to build a hands-off Pinterest #70 Siphoning, Monetizing & Automating Pinterest Traffic With Kate Ahl Read More

#69 - Ask Us Anything: Link Building, Content Embeds, Google FRED, And More...

Send us Fan MailWhat you will learn How we leverage the Skyscraper technique to build links to commercial pages How we handle link removal when it comes to guest posting and guestographics How we use tracking IDs to determine how much revenue our content generates The difference between a niche site and an authority site (and why it #69 Ask Us Anything: Link Building, Content Embeds, Google FRED, And More Read More

#68 Our Exact, Step-By-Step Process For Hiring Talented Writers

Send us Fan MailWhat you will learn When you should be looking to hire a writer (and when you shouldnt) How to design a bullet-proof filtering process for any number of applicants How to craft the perfect job advertisement for maximum response How to build a killer application form that asks all the right questions Multiple platforms and #68 Our Exact, Step-By-Step Process For Hiring Talented Content Writers Read More

#67 - The Product Dilemma: Do You Charge For It, Or Give It Away?

Send us Fan MailIn this weeks podcast, Gael & Mark reveal why free products can be just as valuable as paid products when it comes to growing your business, as well as when you SHOULD charge for a product instead of giving it away for free.

#66 - Elevate Your Game With Mastermind Groups

Send us Fan MailWhat you will learn What mastermind groups are and why theyre useful The 3 different types of mastermind groups available What you can expect to gain (or lose) from a mastermind group The pros and cons of each type of mastermind group In this weeks podcast, were on the topic of mastermind groups. Particularly, were #66 Elevate Your Game With Mastermind Groups Read More

#65 - Google FRED: What You Need To Know

Send us Fan MailWhat you will learn How the new Google FRED update affected our sites Some theories around what actually caused the update Why nobody really knows what caused it at this point Whether or not the authority site model still works (hint: it does) What to do if you get hit by any algorithm update Today, #65 Google FRED: What You Need To Know Read More

#64 - Review Bias: Does Honesty = Sales?

Send us Fan MailWhat you will learn Why all reviews are biased to some level (and why that will never change) Why some reviews are wayyyy more biased than others How to be less biased with your own reviews The effects a negative review can have on someones business How to deal with negative reviews the right way #64 Review Bias: Does Honesty = Sales? Read More

#63 11 Things You Need To Know Before Starting IM Today

Send us Fan MailWhat you will learn Why internet marketing is not a quick-fix solution to your money problems What you need to know in order to have the right mindset in this business Why failure is a natural (and necessary) part of the process What success really look like in the internet marketing world The idea for #63 11 Things You Need To Know Before Starting IM Today Read More

#62 HUGE Amazon Associates Payout Update Incoming: What We Know & How To Prepare

Send us Fan MailWhat you will learn What probable changes are coming to the Amazon associates program this week How much this could impact existing sites How this changes the authority site model How to prepare for it and protect yourself In this episode, Perrin & Gael sit down and talk about the upcoming Amazon associates payout update #62 HUGE Amazon Associates Payout Update Incoming: What We Know & How To Prepare Read More

#61 Q1 Update: Behind The Scenes Of Our Multiple Online Businesses

Send us Fan MailWhat you will learn How we created and launched our new course The Authority Site System How were building a team of superstars to help grow our businesses Some of the exciting changes coming to Authority Hacker Pro How were refining our systems and processes to handle rapid growth Why were also expanding our #61 Q1 Update: Behind The Scenes Of Our Multiple Online Businesses Read More

#60 - The 5 Challenges Of Scaling Your Business For Rapid Growth

Send us Fan MailWhat you will learn How to maintain style and quality of content as you scale production How to support your team without becoming a bottleneck How to plan growth effectively and double-down on whats already working How to identify which problems are actually worth fixing as you scale How to find the right work / #60 The 5 Challenges Of Scaling Your Business For Rapid Growth Read More

#59 - Trading Tipsy Growth Hacks with Noah Kagan

Send us Fan MailWhat you will learn The simple email hack Noah uses to generate ongoing site traffic Gaels method to get more reach with your Facebook page Noahs method to create giveaways with thousands of dollars of prizes for free Gaels new retargeting autoresponder tactic How Noah recruit affiliates to make more sales Gaels exact cart abandonment #59 Trading Tipsy Growth Hacks with Noah Kagan Read More

Podcast #58 - Hiring Superstar Apprentices For Your Business (w/ Justin Cooke)

Send us Fan MailWhat you will learn How superstar apprentices can benefit your business Apprentices vs outsourced teams vs full time staff Which sites to use to hire apprentices How to screen and interview to find the best candidates How much to pay an apprentice How to manage apprentices and turn them into superstars In October last year, #58 Hiring Superstar Apprentices For Your Business /w Justin Cooke Read More

New Year Starter Series #7 - Real Life Examples of Stage 1 Authority Sites

Send us Fan MailThis is episode 7 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn How 3 different stage 1 authority sites are making money How a site in the paintball niche ranks on page Real Life Examples of Stage 1 Authority Sites Read More

New Year Starter Series #6 - Stage 1 Authority Site SEO & Link Building

Send us Fan MailThis is episode 6 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn What SEO is and how it works The 3 schools of SEO and which one you should follow Why you Stage 1 Authority Site SEO & Link Building Read More

New Year Starter Series #5 - How To Do Affiliate Marketing On Your Stage 1 Authority Site

Send us Fan MailThis is episode 5 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn What affiliate marketing is and how it works The pros and cons of affiliate marketing How affiliate marketing can help How To Do Affiliate Marketing On Your Stage 1 Authority Site Read More

New Year Starter Series #4 - How To Build A Credible First Site

Send us Fan MailThis is episode 4 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn Why credibility is important for your marketing efforts Actionable steps to make your site look credible (even if its brand How To Build A Credible First Site Read More

New Year Starter Series #3 - Why Your MUST Avoid Shiny Object Syndrome

Send us Fan MailThis is episode 3 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn What shiny object syndrome is (hint: its a business killer) The problem with shiny object syndrome and why its so Why You MUST Avoid Shiny Object Syndrome Read More

New Year Starter Series #2 - Choosing Your First Niche

Send us Fan MailThis is episode 2 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn The most common mistakes we see when choosing a first niche The exact criteria we use when looking at potential Choosing Your First Niche For Your Authority Site Read More

New Year Starter Series #1 - How To Build a Profitable Authority Site in 2017

Send us Fan MailWhat you will learn What an authority site is Why authority sites are a fantastic business in 2017 The different types of authority sites How to make money from authority sites How to get traffic to your site What Is An Authority Site? An authority site is like a typical niche site, but with more How To Build a Profitable Authority Site in 2017 Read More

#57 - Is NOW The Time To Start A New Site?

Send us Fan MailWhat you will learn The benefits of starting a new site The benefits of doubling down on your existing site What you should do Should you start a new authority site? Or double down on your existing site? In this episode we explore the decision making process and where you should focus your efforts.

#56 - Our SEO Predictions 2017 Edition

Send us Fan MailWhat you will learn All our predictions for how SEO will change in 2017 Why mobile first is about to become big The evolution of keyword research into topic research All about the conciseness update On onpage factors becoming less relevant 1. Desktop becomes secondary Google lives in a mobile first world now. Ranking signals #56 Our SEO Predictions 2017 Edition Read More

#55 - Big Vs Small Pages

Send us Fan MailWhat you will learn How to deal with blog limitations as your site grows The case for big content The case for small (targeted) content As weve grown our sites, we often encounter problems in keyword targeting. We know that big content works. We also know that laser targeted content works. So which option do #55 Building Large Sites: Targeted Content Clusters Vs Big Content Read More

#54 - Don't Start A Partnership Until You Listen To This

Send us Fan MailWhat you will learn What it takes to have a successful partnership The common pitfalls of partnerships Why being flexible is crucial How authority sites can benefit from joint ventures How and where to find good partners. Partnership, Joint Venture, or go it alone? Weve done all three. What worked and what didnt? Find out #54 Dont Start A Partnership Until You Listen To This Read More

#53 - Taking Advantage of Holiday Sales

Send us Fan MailWhat you will learn How to take advantage of holiday promos on your site How to create great affiliate roundup posts on sales How to buck the trend, and actually deliver value, instead of profiteering Why discounting isnt always such a good idea How to create a holiday exclusive product Unless youve been living under #53 Taking Advantage of Holiday Sales Read More

#52 - Choosing The Perfect Domain Name

Send us Fan MailWhat you will learn What makes a good and a bad domain name Why you should avoid exact match domain names How to brand your domain correctly Why your domain should be easy to pronounce Which TLDs matter Which tools to use to find domain names that arent already taken How to deal with copyright #52 How To Chose a Great Domain Name For Your Blog or Business Read More

#51 - The Authority Hacker Gear And Gadgets Roundup

Send us Fan MailWhat you will learn Find out all the gadgets & gear we use Why having a great headset is a worthwhile investment What we use to record our podcast Why Apple isnt necessarily our favourite anymore In this episode, Gael and Mark go through all their technical hardware. From Laptops and phones, to mics and #51 The Authority Hacker Gear And Gadgets Roundup Read More

#50 - Behind The Scenes Q3: Lessons From a Six Figure Launch

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#49 - Ask Us Anything #2: Content Audits, Full Width Pages and more

Send us Fan MailWhat you will learn How to produce recipe content? How to pay income tax as an affiliate marketer? What steps to take in a content audit? Why we do the things we do? Should you use a copy protection plugin? Is there any advantage to using full width pages? And much more. In this Episode, #49 Ask Us Anything #2: Content Audits, Full Width Pages and more Read More

#48 - How To Take Advantage Of Push Notifications Before Your Competitors

Send us Fan MailWhat you will learn What Push Notifications are and why they are relevant? Dealing with the Push hate. How Email and Push compare on our sites? A word on unsubscribes. How Push notifications influence traffic quality. Our tool recommendations. Push notifications are a fantastic way to engage users. Yet, few sites are taking advantage of #48 How To Take Advantage Of Website Push Notifications Before Your Competitors Read More

#47 - Everything You Need To Know About Google's Latest Penguin Update

Send us Fan MailWhat you will learn What is Google Penguin and what does it matter for your site? Why this update is different? How to handle negative SEO in future? How good and bad links will work differently from now on? What to expect next from Google? Several years ago, when we ran a digital marketing agency, #47 Everything You Need To Know About Googles Latest Penguin Update Read More

#46 - Why You Must Switch To HTTPS This Year

Send us Fan MailWhat you will learn What changes Google is planning for HTTPS How these changes will affect Chrome users An important SEO impact and why its urgent How to switch to HTTPS simply and easily Google has recently announced major changes to the way non-https sites are handled in Chrome. These will roll out in January #46 Why You Must Switch To HTTPS This Year Read More

#45 - 7 Ways To Make More Money From Your Existing Site

Send us Fan MailWhat you will learn How to optimize content for high value Amazon conversions How to use Google Analytics to improve monetization How to A/B Test your lead gen forms like a boss! Business model and funnel structure improvements The time when we DO recommend look at site speed and structure In part 3 of this #45 The 7 Best Ways To Make More Money From Your Existing Website Read More

#44 - 7 Reasons You Aren't Making Enough Money From Your Websites

Send us Fan MailWhat you will learn Why not seeing something through is a leading cause of failure Why you should never drop what you are doing and to copy another idea How vanity metrics mislead 97% of people Why trust matters How focusing on the wrong things leads to lower profits A lot of people arent making #44 7 Reasons You Arent Making Enough Money From Your Websites Read More

#43 - The 6 Websites We Utterly & Completely Failed At

Send us Fan MailWhat you will learn How we got started in online marketing The exact sites we built with URLs What went horribly wrong What you can learn from this In this episode, we go through our failed websites. This candid discussion shows how even experienced marketers can make horrific mistakes. We hope you guys can learn #43 The 6 Websites We Utterly & Completely Failed At Read More

#42 The Google Opt in Pop Up Update What it Means For You & What To Do Next

Send us Fan MailWhat you will learn What the new Google update is all about What kinds of pop up technologies will and will not be affected by the update 3 ways to live in the post mobile pop up era In this episode Gael & Mark discuss Googles new anti opt in pop up update, what it #42 The Google Opt in Pop Up Update What it Means For You & What To Do Next Read More

#41 Tips & Tricks To Make More Money With The Amazon Associates Program (and how to avoid the Ban Hammer)

Send us Fan MailWhat you will learn How the Amazon associates program works Which niches & keywords work better for Amazon earnings The best way to link to Amazon for click through & conversions How to take advantage of the holiday season to make bank Wether you should use native ads, the amastore and other tools Amazon puts #41 Tips & Tricks To Make More Money With The Amazon Associates Program (and how to avoid the Ban Hammer) Read More

#40 How to Be Successful At Graphic Design Outsourcing

Send us Fan MailWhat you will learn What is the #1 mistake other people make when hiring designers? Start from scratch. New site, basic WP theme. Where do you start hire vs service 99 designs? Lifecycle of design needs Best place to hire designers? Best practice for hiring process? Testing/Interviewing/portfolio? What to look for? What to avoid? #40 How to Be Successful At Graphic Design Outsourcing Read More

#39 - How To Maximize Your Mobile Traffic Revenue

Send us Fan MailWhat you will learn Why most sites are not well optimized to make money from mobile users How to make ads work on mobile How to screen affiliate offers for mobile users Using different types of opt ins for mobile Optimizing mobile for speed, design and layout Most site owners have under optimized mobile revenue #39 7 Things You Should Do To Maximize Your Mobile Traffic Revenue Read More

#38 - How to Generate Extra Income on Autopilot Using Display Ads

Send us Fan MailWhat you will learn How we use display ads on our sites to generate consistent and reliable extra income Which networks to use Trips and tricks to optimize your display ads for extra revenue Display ads are often met with mixed opinions by marketers. But the truth is that the can provide a consistent income #38 How to Generate Extra Income on Autopilot Using Display Ads Read More

#37 The 5 Things You Need To Outsource ASAP To Scale Your Site Up

Send us Fan MailWhat you will learn Which mission critical tasks you should be outsourcing Where to find reliable and affordable people to outsource to How NOT to outsource important tasks (learn from our mistakes!) How to work with and train your team Many of us were sold on the idea that we could outsource our entire business #37 The 5 Things You Need To Outsource ASAP To Scale Your Site Up Read More

#36 Copycats: How to Deal With Them & How To Reverse Engineer Without Being a Clone (Perrin & Gael)

Send us Fan MailWhat you will learn Why Ripping an entire site off is a bad idea and what to do instead How to deal with someone who copies your website How to inspire yourself from the competition without being a blatant clone The things you can and you cant copy from other websites Personal stories on how #36 Copycats: How to Deal With Them & How To Reverse Engineer Without Being a Clone (Perrin & Gael) Read More

#35 Facebook Retargeting For Growth And Profit

Send us Fan MailWhat you will learn How to get cheap and engaged traffic with Facebook retargeting When to start Facebook retargeting on your site Our step by step process for launching retargeting How to expand retargeting with lookalike audiences to grow cold traffic Facebook retargeting is in its golden phase right now. Still relatively undiscovered and therefore #35 Facebook Retargeting For Growth And Profit Read More

#34 - Is It Ok To Use A Fake Persona As The Face Of Your Site?

Send us Fan MailWhat you will learn How and why fake personas are used as the face of websites The ethics of using a fake persona Why you might want to consider a fake person for your site How to create a believable fake persona What to avoid when creating a fake persona Fake personas are a fairly #34 Is It Ok To Use A Fake Persona As The Face Of Your Site? Read More

#33 Which WordPress Theme is Perfect for your Authority Site?

Send us Fan MailWhat you will learn The one mistake most other people make when choosing a WordPress Theme (plus how to avoid it) What to look for when theme shopping Which themes to avoid Our recommended WordPress Themes Everyone who starts a website will quickly come across this problem. Which WordPress theme should you use? In todays #33 Which is The Best WordPress Theme For Your Authority Site? Read More

32 - What Spending Tens of Thousands of Dollars on a Failed SAAS Company Taught us About Running Authority Sites

Send us Fan MailWhat you will learn Why we spent tens of thousands of dollars on a failed SAAS company What BIG mistakes we made and what caused them What we learned from the process How these lessons apply to Authority Site businesses Several years ago, we invested tens of thousands of dollars to build CopyCog, a content #32 What Spending Tens of Thousands of Dollars on a Failed SAAS Company Taught us About Running Authority Sites Read More

#31 How Perrin Grew a Brand New Site to Over 100,000 Monthly Visitors in Under a Year By Building a Content Machine

Send us Fan MailMost of us here are either marketers or entrepreneurs. We like talking about money. We build links. We optimize. We launch products. We promote, promote, promote. But we often skip over one of the most essential parts of internet marketing: content. And no: Im not talking about that content is king B.S. Im talking about #31 How Perrin Grew a Brand New Site to Over 100,000 Monthly Visitors in Under a Year By Building a Content Machine Read More

#30 - How To Find A Niche That Is Guaranteed To Be Profitable

Send us Fan MailWhat you will learn How to choose the perfect niche When search volume matter and when it doesnt Why competition can sometimes be a good thing Why emotions matter Examples of good and bad niches Its one of the most common newbie questions: Which niche should I choose? Its a difficult question to answer as #30 How To Find A Niche That Is Guaranteed To Be Profitable Read More

#29: Ask Us Anything

Send us Fan MailWhat you will learn When is the best time to quit your job? How you can avoid getting sued for plagiarism? How and when to create your first info product? Who gets 2 armrests on a plane? This is our first Ask Us Anything style podcast episode where we turn the reigns over to you, #29: Ask Us Anything Read More

#28: What Does a Day in the Life of an Internet Marketer Look Like?

Send us Fan MailWhat you will learn Simple ways to structure your day as a self employed marketer How different personalities adapt their schedules based on preferences Tips & tricks to boost your productivity and motivation Today, Mark and I answer a reader question that has been asked several times : how do you structure your day when #28: What Does a Day in the Life of an Internet Marketer Look Like? Read More

#27 Selling Websites Tips & Tricks To Transform Your Websites Into Sellable Assets

Send us Fan MailWhat you will learn When to sell your site and when not to sell it The little things that can make a big difference when selling your site How to maximise the valuation of your site The rough way to valuate your site In this episode, Gael and Mark talk about prepping your site for #27 Selling Websites Tips & Tricks To Transform Your Websites Into Sellable Assets Read More

#26 Its a Trap! 8 Things you probably should not worry too much about until you make high 4 figures

Send us Fan MailWhat you will learn Why most online marketing blogs will lead you to do things that dont help your cause Why most tactics are just not worth it if your site is tiny The main things we see our followers do they probably should not In todays episode, Mark and I sit down and talk #26 Its a Trap! 8 Things you probably should not worry too much about until you make high 4 figures Read More

#25 How We Generated $5,102 in 30 Days With Broadcast Emails

Send us Fan MailWhat you will learn Does emailing regular promotions burn your email list? How to structure your offers to reduce unsubscribe rates? The maths behind daily email promotions The revenue we generated after 30 days All the info discussed in this podcast episode can be found on this blog post : https://www.authorityhacker.com/affiliate-broadcast/ Full Transcript Welcome to #25 How We Generated $5,102 in 30 Days With Broadcast Emails Read More

#24 Travel Hacks For Busy Entrepreneurs Part 2

Send us Fan MailWhat you will learn How we slowly took a single piece of content and improved it over time? How we grew content around that central piece? How we started collecting hundreds of leads from a single page? How we built a product from scratch to serve that audience? How we optimised the process over time? #24 Travel Hacks For Busy Entrepreneurs Part 2 Read More

#23 What To Do If You Have Done Grey Hat Link Building in The Past?

Send us Fan MailWhat you will learn Why Grey hat is a bad idea most of the time? What to do if you have done grey hat link building on a long term project? Full Transcript Gael: Hey, guys, welcome to the Authority Hacker podcast, today I am with Mark as usual- how is it going, Mark? Mark: #23 What To Do If You Have Done Grey Hat Link Building in The Past? Read More

#22 Investing & Reinvesting The Profits of Your Authority Sites, What Route To Take?

Send us Fan MailWhat you will learn When to save money in your business When to reinvest in your business When to take money out and spend it on yourself When to take money out and invest it personally Saving money in your business It is safe for businesses to save around 6 months of fixed expenses to #22 Investing & Reinvesting The Profits of Your Authority Sites, What Route To Take? Read More

[Rebroadcast] Behind The Scenes of a $298,195 Blog & Podcast With John Lee Dumas

Send us Fan MailWhat you will learn How John got started from scratch to making almost $300,000 in just 2.5 years. His strategy to grow his audience from day 1 How he decides what kind of product to create His #1 regret and how it can improve your business John is a massive inspiration. I remember discovering him Behind The Scenes of a $298,195 Blog & Podcast With John Lee Dumas Read More

#21 Mark & Gaels Favorite Business & Lifestyle Books

Send us Fan MailWhat you will learn Which books Mark & Gael love (and which books have shaped their personalities and careers the most) Why Mark & Gael actually read books outside of Internet Marketing The one book Gael thinks everyone should read Why Gael & Mark think continuously gaining knowledge is one of the most valuable things #21 Mark & Gaels Favorite Business & Lifestyle Books Read More

#20 What Goals Should You Associate With Each Type of Content?

Send us Fan MailWhat you will learn How to actually derive money off content marketing When to use and not use advertising The type of articles that are the best for list building How to presell with your blog How to direct sell with your blog More and more people are jumping in the content marketing bandwagon but #20 Matching Content Marketing Goals & Content Types Read More

#18 Using Scarcity To Make More Sales : Ethics & Credibility Issues

Send us Fan MailWhat you will learn What scarcity is Why Scarcity is so powerful How Marketers abuse scarcity to make more sales When and where YOU should use scarcity How to implement scarcity technically In this podcast episode, Mark and I talk about the uses of scarcity, how it is often abused and when and how you #18 Using Scarcity Tactics To Make More Sales: Ethics & Credibility Issues Read More

#17 Better Countries To Live in as a Laptop Entrepreneur

Send us Fan MailWhat you will learn What you should look for when picking a host country to work online Different digital nomad favorable options across the world What to look for in a host country Cost As an entrepreneur, you have to be cost sensitive. The less you spend on sustaining yourself, the more you can spend #17 Better Countries To Live in as a Digital Nomad Read More

[Rebroadcast] Bryan Harris on Building An Email List, Content Upgrades and Selling to Your List

Send us Fan MailWhat you will learn How Bryan became an incredible online marketer by imitating his role models How Bryan approaches creating content by asking the right questions How he uses a tactic TV show writers use to get his audience HOOKED to his content How he bakes content upgrades inside his content to collect most of Podcast #9: Bryan Harris on Building An Email List, Content upgrades And Selling To Your List Read More

[Rebroadcast] How to Start a Top Notch Corporate Blog With Breanden Beneschott From Toptal

Send us Fan MailWhat you will learn How to differentiate yourself from your competitors when blogging as a business. How to setup your editorial team to ensure success. How to pace content production and release How to promote content as a corporation How to transform your corporate blog visitors into buyers The one mistake most people fall for #16: Breanden Beneschott from Toptal.com on Creating a Kick Ass Corporate Blog Read More

#15 Should You Open an Office? Traditional Business vs Remote Business

Send us Fan MailWhat you will learn Mark & Gaels story running an office for 3+ years then going full remote The Pros & Cons of opening an office The Pros & Cons of going full remote When you start making some money and look into hiring some help, a question is going to cross your mind: Should #15 Should You Open an Office? Traditional Business vs Remote Business Read More

#14 Facebook Ads vs SEO : Which is Better for You & Which One Should You Start With?

Send us Fan MailWhat you will learn The Pros & Cons of SEO vs Facebook Ads Our recommended plan of action to mix SEO and Facebook ads to grow your site faster. Facebook Ads Facebook ads is the new kid in the block. Mark and I are using these more and more to grow audiences fast and reach #14 Facebook Vs SEO: Which One Should You Start With? Read More

[Rebroadcast] Rand Fishkin on Creating & Promoting Big Content on a Bootstrap Budget

Send us Fan MailWhat you will learn The steps Rand would go through to bootstrap a new startup with content marketing. How to validate your content ideas to avoid wasted resources. How to know what to put inside your content to increase its chances of success. How to convince influencers to contribute and amplify your content. How to #13: Bootstrapping With Rand Fishkin From Moz (And How To Plan Big Content For Your Website) Read More

#12 The Agency Traps: Pitfalls of Running An Agency or Consultancy

Send us Fan MailWhat you will learn The Pros & Cons of running an agency/consultancy What we learned running an agency for 4 years Why we quit running an agency Before we started running authority sites, Mark and I ran an agency for 4 years. We started it on the floor of the single room we rented here #12 The Agency Traps: Pitfalls of Running An Agency or Consultancy Read More

#11 Travel Hacks For Busy Entrepreneurs (Part 1)

Send us Fan MailWhat you will learn What is a content upgrade How to technically implement a content upgrade What kind of results you can expect from content upgrades How to craft your content upgrades 3 tips to make content upgrades convert even better Because we know you are busy, here are all the points mentioned in this #11 Travel Hacks For Busy Entrepreneurs (Part 1) Read More

[Rebroadcast] How To Become a More Productive Marketer With Thanh Pham From Asian Efficiency

Send us Fan MailWhat you will learn How to get rid of the getting started paralysis. How to build up the motivation needed to get stuff done. How to get back to focused when you get distracted. Getting rid of emergency emails that kill your focus. The 2 simple tools you need to double your productivity today. How How To Become Twice More Productive And Get Stuff That Matters Done With Thanh Pham From Asian Efficiency Read More

#9 Hacks To Optimise Your Business Earnings & Spend (And keep as much money as possible)

Send us Fan MailWhat you will learn What is a content upgrade How to technically implement a content upgrade What kind of results you can expect from content upgrades How to craft your content upgrades 3 tips to make content upgrades convert even better In todays podcast, Mark and I talk about something you are going to have #09 Selling Things & Spending Money as a Business: Get The Most Bang For Your Buck Read More

#8 Is SEO Making You Create Boring Content?

Send us Fan MailWhat you will learn Why SEO tends to yield boring content Examples of boring content created because of SEO How to fix the issue Why SEO Makes You Create Boring Content? Most traffic heavy keywords tend to be boring informational searches related to problems some people in your market may have. However, many times, unless #08 Is SEO Making Your Create Boring Content? Read More

[Rebroadcast] Step by Step Keyword Research Process With Spencer Haws from Niche Pursuits

Send us Fan MailWhat you will learn The Exact steps spencer goes through to find keywords he can rank for The minimum number of searches recommended when picking a keyword The 4 things to look at when evaluating the competition for a keyword Keyword structures that work almost every time that you can use in any niche 1 #07: Spencer Haws On Keyword Research For Niche & Authority Sites (His Step By Step Money Keyword Finding Process Included) Read More

#06 Top 5 Reasons For Not Getting Started & Our Answer To Them

Send us Fan MailWhat you will learn The top 5 reasons for not having a business our readers give us Our straight reply to each of them How we would handle common obstacles preventing you from starting a business. Here are the top 5 reasons for not having a business yet our readers gave us and how we #06 Top 5 Reasons For Not Getting Started & Our Answer To Them Read More

#5 The Best Productivity Tools To Run Your Online Business (Most Are Free)

Send us Fan MailWhat you will learn The list of tools we could not do business without How we use each tool and why its so great Here is a list of most of the apps we talk about on the podcast, most of them are free or freemium. Enjoy! Google Apps Google apps is the framework that #05 The Best Productivity Tools: What We Use To Run Our Online Businesses Read More

[Rebroadcast] How We Built $2,500/month Passive Income From a Single Blog Post

Send us Fan MailWhat you will learn How we slowly took a single piece of content and improved it over time. How we grew content around that central piece How we started collecting hundreds of leads from a single page How we built a product from scratch to serve that audience How we optimised the process over time #04 How We Transformed A Successful Blog Post Into $2,500/Month Passive Income Read More

#3 How To Adapt Your Lifestyle To Become a Successful Online Entrepreneur

Send us Fan MailWhat you will learn The 5 Lifestyle changes YOU can make to increase your chances of success How to save a bunch of money you can reinvest in your online business. How to make time for your projects even if you have a busy life How to plan your time carefully. We receive a lot #03 Resolution Time: How To Adapt Your Lifestyle To Improve Your Chances of Becoming a Successful Online Entrepreneur Read More

#2: Steve Kamb From Nerdfitness On Becoming an Authority When You Are Not An Expert

Send us Fan MailWhat you will learn How to become an authority even when youre not an expert How Steve managed to differentiate himself in an ultra competitive industry How Steve figured out the perfect branding with the help of his audience How to build a forum the right way How to transform an active community into 6 #2: Steve Kamb From Nerdfitness On Becoming an Authority in Your Field When You Are Not An Expert Read More

#01 The Authority Site Model 2016 Edition

Send us Fan MailWhat you will learn What is an authority site and how is it different from a niche site? What are good niches for Authority Sites How to get traffic & monetise it with authority sites The Pros & Cons of the authority site model Our main lessons so far and where we want to take #01 The Authority Site Model 2016 Edition Read More

#00 Welcome To The Authority Hacker Podcast & What To Expect

Send us Fan MailWhat you will learn Why we rebooted the Authority Hacker Podcast What Authority Hacker is and why it is different What you will find inside the Authority Hacker Podcast How Mark & Gael got to build authority sites for living The bonus you can get for reviewing this podcast on iTunes Welcome to the Authority #00 Welcome To The Authority Hacker Podcast & What To Expect Read More

Confessions Of A SEO

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The Next Evolution of Indexing - Season 6, Episode 13

This week's episode is basically with AI environments and search overlapping, we're now at a point where we need to go BEYOND indexation INTO Induction. Our content needs to rise above the consensus and showcase a Unique Indentification Signal.And no place better than Confessions of An SEO and no person more able to introduce you to the process of of Induction than Carolyn Holzman.This marks a move from a search environment to an "AI recommendation era" requiring new optimization strategies.Last week's episode: https://www.confessionsofanseo.com/podcast/how-to-make-your-content-a-magnet-for-ai-citation-season-6-ep-12/Mentioned in the show:Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48Subscribe to Confessions of...

How To Make Your Content A Magnet for AI Citation - Season 6, Ep 12

If AI don't find a coherent site in the top 100 results, we're getting "average" answers.In this week's episode, I share a deep dive into AI's Autonomous Discovery Cycle. Its a wave we want to ride. Its not a hack, its how to be a signal architect.Last week's episode: https://www.confessionsofanseo.com/podcast/ip-laundering-how-google-built-an-answer-monopoly-by-seizing-your-content/Mentioned in the show:Listicle Forensic AnalysisSubscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEOAn easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman -...

IP Laundering How Google Built an Answer Monopoly by Seizing YOUR Content

I know its not new news that Google isn't providing sources for their AI Search answers but that doesn't mean we should gloss over it.The European Publishers Council has filed a complaint says Google takes our private Intellectual Property also known as our expert insights and runs it through Gemini to make it appear to be "public" knowledge aka Google's answer claiming that the source of the answer is...Google.Is Google creating derivative works without a license? You be the judge.Last week's episode: https://www.confessionsofanseo.com/podcast/you-had-the-authority-all-along-backlink-truths-season-6-ep-10/Mentioned in the show:Google's Links in AI Answers Study76% of AI Overview Citations Pull From Top 10PagesAI Overviews...

You Had the Authority All Along: Backlink Truths - Season 6, Ep. 10

Got a question this week about how much of the success we're getting is the result of only on page SEO or backlinks.I got a lot clearer as the week progressed at to why I think the absolute best way to get backlinks is from yourself and build your own domain quality.This episode - Last week's episodehttps://www.confessionsofanseo.com/podcast/is-google-cracking-down-on-ai-content-season-6-ep-9/Mentioned in the show: 2022 November - https://searchengineland.com/links-may-be-less-important-to-the-google-search-ranking-algorithm-in-the-future-389364April 2024 - https://www.searchenginejournal.com/google-overfocusing-on-links-could-be-a-waste-of-time/512661/Get early access to Vizzex. Tools that I use and recommend:Vizzex - Helpful Content Analysis ToolIndexzilla -https://www.indexzilla.io (indexing technology)SEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or...

Is Google Cracking Down on AI Content- Season 6, Ep 9

Over the past month, our industry has coalesced around a convenient explanation for the February visibility declines: Google is finally cracking down on AI generated content.I spent the last 2 weeks retracing the steps of the article datasets which first surfaced the huge decline in visibility for some of the biggest names in our industry.Building on the topic from last week - Here's link to the article - Is Google Cracking Down on AI content?This episode - https://www.confessionsofanseo.com/podcast/is-google-cracking-down-on-ai-content-season-6-ep-9/Last week's episodehttps://www.confessionsofanseo.com/podcast/the-code-is-more-like-guidelines-than-actual-rules-confessions-s6-episode-8/Mentioned in the show: https://www.confessionsofanseo.com/podcast/monopoly-bingo-season-5-episode-39/Linkedin Post on AI generated content - Where are they nowSteve Toth post - Google YoY dataGet...

The Code is more like Guidelines Than Actual Rules - Confessions S6, Episode 8

This week is more about the news that slid under the radar for most, but I caught them and now it looks like everything we wondered about in 2022 when Google killed the URL parameter tool has come home to roost.I bring the receipts to demonstrate that the Canonical code is more like guidelines than rules.This episode - Last week's episodeLast weeks episode: https://www.confessionsofanseo.com/podcast/bot-crawl-space-and-time-season-6-episode-7/Mentioned in the show: https://www.confessionsofanseo.com/podcast/season-2-episode-15-wow-its-all-the-blue-socks-google-url-parameter-tool/https://developers.google.com/search/blog/2022/03/url-parameters-tool-deprecatedhttps://ed.codes/blog/weird-shopify-seo-issue-millions-of-indexed-pagesGet early access to Vizzex. https://vizzex.ai/aitruth-replayWhere does your site drop off the siteRadius in the Helpful Content classification system?Join in a special group and be the first to know how to determine it.Tools...

Bot Crawl Space and Time - Season 6, Episode 7

Googlebots new 2 MB crawl cap is the headline, but the real drama is how long the bot actually sticks around on your page before it bails.In this episode of Confessions of an SEO, Carolyn pulls back the curtain on Googles quiet 2 MB limit update, then pivots to the underdiscussed bottleneck.If your best stuff is hiding behind slow scripts, bloated hosting, or itll load eventually JavaScript, this is the episode you don't want to miss.This episode - https://www.confessionsofanseo.com/podcast/bot-crawl-space-and-time-season-6-episode-7/Last week's episodeThe Mystical Listicle - Is it Endangered in Google?Mentioned in the show: https://www.seroundtable.com/googlebot-file-limits-40876.htmlhttps://spotibo.com/google-2mb-limit-test/Test Semantic Software on Wordpress. Apply to be...

The Mystical Listicle Is It Really Endangered in Google? - Season 6, Episode 6

Wow I had fun with this one! Total shout out to Lily Ray for providing the germ of not JUST this week's topic but the idea of a friendly stress-test test of the conclusion of the suggested toxicity of the listicle format when used in a self-serving, templated kind of way.Plus we have clear signal from last week's episode test where I wondered if I could rehabilitate my "Crawled, not indexed" content by applying the knowledge of that indexation threshold based on structure.There is a write up - feel free to email carolyn [@] confessionsofanseo.com while I'm figuring out where...

Crawled Not Indexed Solved - Season 6, Episode 5

This week's episode is likely one of the most actionable solutions to a perennial problem - Crawled Not Indexed page status in Search Console.Based on the indexation research a content threshold for getting indexed was discovered. This episode is where I explore a page that went from Indexed to Crawled Not Indexed to Unknown to Google and back to Crawled Not Indexed.The test hypothesis is that if there is a threshold and I've ensured the page now is revised for that threshold that resubmitting via search console, the index status will be achieved for this page.Stay tuned for test results...

LLMs Don't Rank Sites - They Synthesize Trust - Season 6, Episode 4

So yeah, people ACT like all the AI LLMs are going to RANK their site. But that isn't what they do when they make recommendations in overlays and responses.This came from a post on LinkedIn - lots of meat on the bone but this phrase stuck out - "LLMs don't rank websites. They synthesize trust."So how exactly do they do that? In this week's episode even though I mention 4 areas - I focus on 2 of them that are 100% within our control.Social MediaDiversity of platformsSchemaOur websitesthis episode - https://www.confessionsofanseo.com/podcast/llms-dont-rank-sites-they-synthesize-trust/Last week's episodehttps://www.confessionsofanseo.com/podcast/too-many-tags-on-the-dance-floor-season-6-episode-3/Test Semantic Software on Wordpress. Apply to be...

Too Many Tags On The Dance Floor - Season 6, Episode 3

The rule of 7 also reinforces the concept of having to repeat new information, we can't just get it in one delivery like last week's episode.So in today's I share an almost over-the-shoulder on what chunking actually is from an operational standpoint and an example of what MIGHT happen if you adopt it.Results may vary.But its a sure fire way to get your content INTO the index and increase your odds even further that your content will be considered for those coveted page one AI overlays in search results."Google continues to dominate the global search market with a share of...

Blow Chunks in SEO - Season 6, Episode 2

This week's topic comes from Google's own podcast - Search Off the Record where Danny Sullivan provides Google's take on whether or not we should change our content formats ONLY to help get cited by AI models more.Needless to say, I share my "irreverent" opinion backed up with never before shared testing data that backs up one of Google's patents which supports chunking content like a normal person which works for both people AND LLMs.Last week's episodeHorizontal Content Analysis For SEOMentioned in the showTest Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. https://vizzex.ai/Article about...

Horizontal Content Analysis Brings LLM Insight - Season 6, Episode 1

New Season's first episode. In this week's show there's some confession and then an insight on what a horizontal analysis brought forth about backlinks for semantic graph.Last week's episodehttps://www.confessionsofanseo.com/podcast/helpful-content-analysis-tool-vizzex-season-5-episode-51/Mentioned in the showTest Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the...

Helpful Content Analysis Tool - Vizzex - Season 5, Episode 51

Last episode of Season 5 and I get to play with the cure for any Helpful Content issues on your wordpress sites - and this is just the beginning.Apply to be a part of the beta for Vizzex. https://vizzex.ai/Last week's episodehttps://carolynholzman.com/a-few-of-my-favorite-things-in-2025-season-5-ep-50/Mentioned in the showDecoding the Helpful Content System of GoogleTest Semantic Software on Wordpress - Apply here: https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO...

A few of my favorite things in 2025 - Season 5, Ep 50

Wow, episode 50 with one more left in Season 5. In this show I share my favorite episodes over the last 49. Join me as I countdown my top 3 favs.Last week's episodehttps://www.confessionsofanseo.com/podcast/a-good-kind-of-sticker-shock-season-5-ep-49/Mentioned in the showhttps://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2025-12-01/Disinformation_reportTop 3 favs#3 - Season 5, episode 35#2 - Season 5, episode 47#1 - Season 5, episode 48Test Semantic Software on Wordpress - Apply here: https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions...

A Good Kind of Sticker Shock - Season 5, Ep 49

This week I share one of the most offline kinds of marketing that this SEO loves because it leverages a revenue stream that is easy to forget and costly to ignore.Last week's episodehttps://www.confessionsofanseo.com/podcast/written-in-the-logs-googleothers-gemini-alignment-season-5-ep-48/Test Semantic Software on Wordpress - Apply here: https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is...

Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48

Its almost like the move to Gemini was planned for a long, long time. Recent server logs revealed an expanded type of crawler with a distinctive pattern seen prior to the change to Mobile First on Halloween on October 2023.Last week's episodehttps://www.confessionsofanseo.com/podcast/vector-embedding-for-2025-alec-season-5-episode-47/Mentioned in the show:https://www.webmasterworld.com/search_engine_spiders/5111701.htmBeta Sign up for Semantic Software - Google FormTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts....

Vector Embedding for $2025 Alec! - Season 5, Episode 47

In this episode we're playing the 'connection' game again - using my favorite crayon, The Helpful Content System Analysis and how vector embedding explains in more engineering jargon the same thing I've been saying.Don't worry I explain what I mean so it makes sense to an non-SEO person.Beta Sign up - Google FormLast week's episodehttps://carolynholzman.com/breathing-through-the-noise-season-5-episode-46/Mentioned in the show:How HC and Gemini are alignedhttps://www.americanwaymedia.com/gemini-and-helpful-content-timelines/contains a playback of the episode as well as a graphic timeline of various events related to each one.Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX...

Breathing Through the Noise - Season 5, Episode 46

This week's topic was inspired from a Twitter post from Suganthan Mohanadasan suggesting that the SEO community has a mental health issue - we're arguing now over everything - no consensus anywhere.And no one is talking about it.Let's dive into this on this week's Confessions of an SEO.Last week's episodeSEO vs GEO vs AIO equals IR Mentioned in the show:Twitter post https://x.com/Suganthanmn/status/1990020182035861827About Snippet DigitalIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested...

SEO vs GEO vs AIO equals IR Information Retrieval - Season 5, Ep 45

This week's topic is "What Do We Call What We Do?". Is it still SEO? Or is is GEO or AIO?Lots of discussions but ultimately I think there's a more accurate description - IRO - Information Retrieval Optimization.IMHO we are doing is what we have always done - optimize for Information Retrieval.Last week's episodeThe Halloween Google Update That Never HappenedMentioned in the show:MORE speculation reported on "unannounced" Google updatehttps://www.seroundtable.com/google-search-ranking-volatility-nov7-40401.htmlIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl...

The Halloween Google Update That Never Was - Season 5, Episode 44

Thank you to Ahrefs for being the sponsor of this episode.Check out the Webmaster Tools - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's show topic is a response to the speculation of a Halloween Google Core Update. Since I had the data from all the dates in question, I thought it might be fun to go back as see if there were any alternate explanations for the volatility and ranking swings.Spoiler alert!!! There are!Last week's episodeTopical Cohesion vs Topical AuthorityMentioned in the show:Speculation reported on "unannounced" Google updatehttps://www.seroundtable.com/google-search-ranking-volatility-october-28-40339.html Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool...

Topical Cohesion Is Designed Topical Authority is different - Season 5, Ep 43

Thank you to Ahrefs for being the sponsor of this episode.Check out Brand Radar https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic was inspired from a fellow SEO, Shaun Anderson, creating his breakdown of Google's internal Content Warehouse API documentation that was leaked in May 2024.I love how he did this and while I differ from the specific conclusions made about Topical Authority - he also confirmed siteFocus and siteRadius - relate to the topical width and breadth of a site - something I refer to as "Topical Cohension." And this is at the heart of my Helpful Content System analysis.Check it out - a...

Let the Games Begin - Season 5, Ep 42

This week I took everyone with me on my new project - more of a cautionary tale for business owners but wow was it entertaining, subtly sad and ultimately resolved even if the friendship didn't make it.I'm definitely enjoying this new to me project and looking forward to setting up the basics out of the gate.Here's what happened this week.Last Week's episodehttps://www.confessionsofanseo.com/podcast/how-much-did-that-content-really-cost-season-5-episode-41/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform Youtube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf...

How Much Did That Content Really Cost? - Season 5, episode 41

Never listen to news articles on the radio while in your car about electric infrastructure unless you like to torture the brain on un-sustainability issues. In this week's show let's talk about how civil war battlefields and AI power demands intersect and how that depressing concept lead me to a positive, more hopeful place about the capacity for the human brain to find a new way for an old problem.And yes, SEO is in the mix because we are feet first into this new reality.Last Week's episodehttps://www.confessionsofanseo.com/podcast/duplicate-content-works-until-it-doesnt-season-5-episode-40/Mentioned in the showIn-chip cooling fluidhttps://news.microsoft.com/source/features/innovation/microfluidics-liquid-cooling-ai-chips/Why you need liquid cooling for AI performance at...

Duplicate Content Works Until It Doesn't - Season 5, Episode 40

Thank you to Ahrefs for being the sponsor of this episode. Automate technical SEO with Ahrefs https://ahrefs.com/ai-tech-seo?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025. This week's show is me parsing out the answer to a question that I regularly get asked in my forensic analysis consulting.The TOP issue that I find regularly in my consulting relates to some form of duplicate content.And the question is - Why can't I keep doing what I'm doing when I see it everywhere?My answer: It works until...Last Week's episodehttps://www.confessionsofanseo.com/podcast/monopoly-bingo-season-5-episode-39/Mentioned in the showMy SEO Pet Peeves - Season 1, Episode 26 (2021)Google's Leaked API Documention - https://searchengineland.com/unpacking-googles-massive-search-documentation-leak-442716Looking for a TOC wordpress plugin...

Monopoly Bingo - Season 5, Episode 39

This week's show caps off a spectacular September for Google. This latest in the madcap adventures of dog in the manger style approach - Google killed off the &num=100 parameter. The backbone of many SEO tools using the Google API.While ruled a monopoly, they get to keep Chrome and have to share their index data.Let's connect the dots.Last Week's episodehttps://www.confessionsofanseo.com/podcast/ill-do-it-my-way-season-5-episode-38/ (a follow up to Season 1, episode 2 "Why I Dislike Client SEO".)Mentioned in the showhttps://ppc.land/semrush-confirms-significant-operational-impact-as-google-eliminates-n-100-serp-parameter/https://www.confessionsofanseo.com/podcast/google-retains-custody-of-chrome-season-5-ep-36/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and...

I'll Do It My Way - Season 5, Episode 38

Thank you to Ahrefs for sponsoring this episode. Apply a brand marketing use case to monitor and measure using Ahrefs.https://ahrefs.com/use-cases/brand-marketing?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This show is kind of a follow up to Season 1, episode 2 "Why I Dislike Client SEO".But in this episode I parse out why we THINK that agency SEO is the only way to monetize our SEO skills.Maybe that's a weigh station for some that are like me and looking for a more balanced power dynamic between SEO and a principal.It took some doing but I think I've assembled the parts to create the true freedom I've been working to...

Happy 4th Birthday Crawl or No Crawl - Season 5, Episode 37

Thank you to Ahrefs for sponsoring this episode. Get tickets and check out the speaker lineup for Ahrefs Evolve.https://ahrefsevolve.com/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This time every year since 2022, I take the time to celebrate the "birthday" of this project. It is, outside of Google, the longest running SEO testing having completed year 4 and moving into year 5.There is no one more surprised than me at the amount of valuable side benefits to testing for first pass and second pass through Google's indexation system.Its led to some ground breaking analysis in regards to the Helpful Content System now wrapped into the Core algo.In case...

Google Retains Custody of Chrome - Season 5, ep 36

Thank you to Ahrefs for sponsoring this episode. UseAhrefs for Competitive Intelligence. You can get started with Ahrefs for free today!https://ahrefs.com/use-cases/competitive-intelligence?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about where Google stops and Chrome begins and much like the judge in the antitrust case brought by the DOJ, its not clear.What actually IS the relationship between Google, Chrome, paid ads and search??? Equally not that clear. Google has to share and in that sharing they will get to keep custody of "Thor's hammer" also known as Chrome.Mentioned in the show:https://www.vanderbilt.edu/jetlaw/2025/05/25/googles-chrome-antitrust-paradox/https://www.reuters.com/sustainability/boards-policy-regulation/google-must-pay-425-million-class-action-over-privacy-jury-rules-2025-09-03/https://www.seobythesea.com/2013/06/google-patents-on-author-signature-values-and-authority-scores/Last week's episode - https://www.confessionsofanseo.com/podcast/the-google-crawler-crisis-of-august-2025-season-5-ep-35/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots....

The Google Crawler Crisis of August 2025 - Season 5, Ep 35

Thank you to Ahrefs for sponsoring this episode. Learn aboutAhrefs Web Analytics. You can get started with Ahrefs for free today!https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about the recent incident where Googlebot and even Bingbot stopped crawling some particular sites. Lots of information that is was happening since August 8, 2025.But what REALLY happened? Why did Google not know it was happening? How do we know it wasn't the failure of some server side rendering (SSR) hosting platforms? How do we know Google fixed it?All this and more in this week's episode.Mentioned in the show:Primary News Coverage & SEO Industry ReportsSearch Engine...

Is Mo Content Mo Better? Season 5, Episode 34

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Brand Radar Addon. You can get started with Ahrefs for free today!https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I share my thoughts about the opening at Google for the New Google Search Liason position. It has a new name and depending on where you live - that salary is going to either make you or break you apparently.Then I delve into the exciting world of content - whether its word count or seo as a service feature - do we and our clients do BETTER with more content or are we shooting ourselvs...

AI SEO Confession - Season 5, Ep. 33

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Always-On-Audit tool. Get started with Ahrefs for free today!https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I confess that I haven't been fully vocal about what has shifted but more importantly what has been rattling in my head for the last few months was liberated by two colleagues whose work I respect.I set up a page on my site because I want to see how many go through it but this is not an affiliate - whether you choose to see the light or not that's up to you.https://www.confessionsofanseo.com/entity-elevation-workshop/If you want to go straight...

Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform and their GBP Monitor. Get started for free today!https://ahrefs.com/gbp-monitor?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's episode was a reality check on an article that was teasing with providing from fresh take on Google's indexation principles.The article appears to have taken a Google conference presentation (which was likely just explaining their existing processes) and repackaged it as if it contained new revelations.I am reminded of a famous Vermont quote about people who moved there, lived for 30 years and claim their children are "Vermonters".When a cat gives birth to kittens in an oven,...

Pivoting Is Awareness Season 5, Episode 31

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Explorer in Webmaster Tools and get started for freehttps://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Catching up in Linkedin this week was sobering reality. None of us like it - and the way past this is likely through it. I've had to pivot many times in my life after successfully creating various businesses. Its easy for human to think any pivot is just a fancy "quit". But is it?Marketing seems to be in flux for everyone - firmly convinced that all we have to do is change the bus and then we'll be...

NAVER what it seems - Google's Latest Crawler

This past week I witnessed Google's crawling system quietly issue a type of crawler that I hadn't seen before. Its a googlebot along with a South Korean's search engine crawler agent that has a particular crawling function.In this episode I talk about how I know this came from Google and due to the specificity of how the string is styled and the timing of Korean language and support in Gemini and Gemini Live.Last week's episode - https://www.confessionsofanseo.com/podcast/hreflang-international-tag-of-mystery-season-5-episode-29/Mentioned in the show:Helpful Content and Geminihttps://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Companion Articles on American Way MediaThis week's articlehttps://www.americanwaymedia.com/googlebot-posing-as-naver-iphone-app/Season 5 episode 28https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/German Soccer website visitor listhttps://www.leipziger-fussball.de/B4YCounter/statistiks/details.php?b4yc_day_details=2025-07-19&b4yc_ap=8Breakdown of the string...

Hreflang - International Tag of Mystery - Season 5, Episode 29

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Audit in Webmaster Tools and get started for freehttps://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Hreflang. International SEO. Shopify ability to create subdirectories to target international audiences.Couple that with a question from an SEO trying hard to reconcile while the "Big Boys" can get away with duplicate content.Or is there something more?He has questions.Answers were found based on practice and a simple file formatting.Last week's episode - https://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Mentioned in the show:Shopify example URLS:https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide https://www.shopify.com/au/blog/ecommerce-seo-beginners-guideGoogle Sitemap of Hreflang clustered URLshttps://developers.google.com/sitemap_1_of_30.xmlShopify Examplehttps://www.shopify.com/au/blog/ecommerce-seo-beginners-guideLooking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation...

How Google "Fixed" Their Biggest Asset (And Made You Do All The Work)

Thank you to Ahrefs Marketing Platform for sponsoring this episode. Learn about Ahrefs Webmaster Tools and get started for free https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Now that we're full on into the breakdown of the traditional model of SEO as a service, it got me to wondering WHY helpful content?What problem did HC rules solve?Multiple HCU updates could represent iterative cleaning passesThe "helpful" framing obscures the de-duplication benefitExplore with me some alternative explanations about what we're looking at and why!UPDATE: Companion article with infographic timeline https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/google-core-update-june-2025-dont-be-afraid-publish-now-season-5-ep-27/Mentioned in the...

Google Core Update June 2025: Don't Be Afraid, Publish Now - Season 5, Ep. 27

Thank you to Ahrefs for sponsoring this episode. Click here to learn about Patches - https://ahrefs.com/blog/site-audit-patches/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Launching new content into a Core Update? Are you crazy??? Crazy like a fox!In this episode I share an unorthodox approach to content strategy while an update is running. Its more of a "Hold My Beer" approach to be sure but the data, server logs and results suggest a contrarian approach is the best when Google opens up the system like they have in this update.Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/every-tool-is-a-weapon-if-you-hold-it-properly-season-5-episode-26/Mentioned in the...

Every Tool Is A Weapon IF You Hold It Properly - Season 5, Episode 26

Thank you to Ahrefs for sponsoring this episode. Click here to learn about AI Content Helper - https://ahrefs.com/blog/ai-content-helper/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I sort through some recent articles about the impact of AI overlays on the business of SEO.Is there such a thing as a "GOOD" AI?Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/the-fatal-flaw-in-your-correlational-ranking-data-season-5-ep-25/Mentioned in the show:Amanda Natividad - VP Marketing at SparkTorohttps://amandanat.substack.com/p/ai-but-make-it-goodGoogle Search Zero Click Studyhttps://searchengineland.com/google-search-zero-click-study-2024-443869Three Options For Google - DOJ trialhttps://www.justice.gov/atr/media/1397781/dlPublicly Traded Brands on AI and Googlehttps://detailed.com/public/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io...

The Fatal Flaw in Your Correlational Ranking Data - Season 5, Ep 25

Thank you to Ahrefs for sponsoring this episode. Click here to learn about Brand Radar https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025I have for a long time loved software that provides correlational data - the things that move together in search results.Its been a part of SEO testing - thats how we could test various factors in 2015 to see how they moved together and that culminated with multiple softwares providing that kind of information gold that would guide our on page SEO priorities.But now we have entered a phase where because of Google and its all Googles fault - there is a fundamental Flaw that...

The Power Paradox - The AI Energy Crossroads

Thank you to Ahrefs for sponsoring this episode. Click here to gain AHrefs certification https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode -https://www.confessionsofanseo.com/podcast/im-kind-of-a-big-deal-season-5-episode-23/Mentioned in the show:https://aibusiness.com/data/meta-signs-nuclear-deal-to-power-ai-growthhttps://www.constellationenergy.com/newsroom/2025/constellation-meta-sign-20-year-deal-for-clean-reliable-nuclear-energy-in-illinois.htmlhttps://www.rand.org/pubs/commentary/2025/05/could-ai-really-kill-off-humans.htmlIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others...

I'm Kind of A Big Deal - Season 5, Episode 23

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Site Explorer https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This past week there was a huge uproar within the SEO community and it had to do with Cyrus Shepards dissection of a wave of reputation management style content posting by Neil Patel for something that happened 11 years. Yeah, THAT Neil Patel.Patel and his companies were served with a civil lawsuit from FTX, a bankrupt company that formerly operated a cryptocurrency exchange and crypto hedge fund. [Wikipedia]Are there larger implications for the SEO industry?Does great power come with great responsibility?Do we as a...

What's Mine is Mine - Season 5 Episode 22

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's show started out as an AI crawler test then a "whose content is it" conversation culminating in Jenny Jenny Abouobaia's Linkedin post titled, "Google Broke the Unspoken Contract And No Ones Talking About It".We're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/the-demise-of-dmarge-season-5-epi-21/Mentioned in the show:https://www.linkedin.com/pulse/google-broke-unspoken-contract-ones-talking-abouobaia-midm-mcim-c2yzf/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any...

The DEMISE of DMARGE - Season 5, Epi. 21

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/rank-tracker?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I do a compare and contrast between an honest and transparent sharing of an established publisher who got caught in a helpful content snare and my analysis of sites that I consulted on before that led me to discover what was the culprit.Spoiler alert.The experience and my analysis lined up perfectly.Then I shared my own examination of the site aided by Google LLM. And then a path to recovery but not by undoing what is there but by getting the site to be...

Google Agrees With Me About TOC Links - Season 5, Ep 20

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_202https://ahrefs.com/site-auditThis week I found out that Google Search Team agrees with me - Table of Content links are hurting people's sites.Thanks to the generosity of Tomiko Harvey, she compiled some observations from that closed door, no camera meeting and wrote about it on her blog and made a couple of videos.But this just isn't about bringing BAD news to the TOC conversation, I'm bringing good news - don't look now but we're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. Fix The...

Ain't Hard To Follow 1000 Cows - Season 5, Episode 19

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Keyword Explorerhttps://ahrefs.com/keywords-explorerIn this week's Confessions I am sharing the data breakthrough on my Helpful Content Analysis. Short answer. What if Big Data Obscures what can only be seen at the atomic level of a site - two urls, one day, one search term?Last week's episode - Meet GoogleOtherMentioned in the show:Confessions Season 5, Episode 8 Trad Keyword Research Failing Us - inspired by Dale Bertrand article on Search Engine LandTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs Web Analytics - https://ahrefs.com/web-analyticsYoutube Channel -Confessions...

First to Crawl, Chance to Index - Meet GoogleOther

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Web Analytics.https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this week's Confessions I'm introducing my field observation about GoogleOther crawler that comes to new content with a Google build.Its kind of a creepy crawler.But it throws page URLs into the crawling system like ball machine over the plate. I share the crawl data from three new sites, their GoogleOther data during an update and afterwards.Last week's episode - Accidental Indexing Momentum: From 1 page indexed to 57 in 3 daysMentioned in the show:GoogleOther CrawlerTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC...

Accidental Indexing Momentum: From 1 page indexed to 57 in 3 days

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Webmaster Tools.https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this week's Confessions I share the results of a test that I was running subconsciously! OK, it was by accident that I set this up but WOW did this give a glimpse into how a tiny little line of code is powerful regardless of how you set it.Learn from my "test" and take advantage of the power of this information.Don't just try not to hurt your site, follow the best practice, check your work and this will lead you to create a healthy...

SERP Inversion - Season 5 Episode 16

Today I'm going to a new hunch about the volatility in search results as measured by the SEO weather tools like Semrush and others. SEO tools that measure the volatility within the results on a daily basis.Conventional wisdom would say the times when the volatility is high is NOT the time to take measurements with SEO tool that use correlational math - like Cora SEO software.But is that true?What else might be at work specifically in the LOW volatility times?This week's Confessions offers a unique viewpoint on how to interpret low and high volatility in the SERPS and how knowing...

Indexers Gotta Index, right?

Accidentally, I learned that THIS episode is the 200th episode of Confessions of an SEO! Yay me! Ive learned a lot and this week Im going to go through three ideas or conceptions that the SEO community holds in regards to indexing that Id like to debunk.1. Indexers index content because they have a special door into to Google2. Indexers produce a crawl on demand - think Googles indexing API3. Every article online about indexer comparison data is current and accurate Mentioned in the showhttps://www.searchlogistics.com/learn/seo/link-building/backlink-indexers-test/https://www.penzu.com/robots.txtYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla...

Is this the Golden Age or Gilded Age of AI

Wasn't sure exactly what the topic was this week until I just stopped thinking about it - and it came.In today's show I talk a little about one of my favorite time period and place of my movies and books and smash right into wondering if this is the Golden Age or Gilded Age of AI.Hope you enjoy it.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher....

Just EEAT it!

Finally, now we know what EEAT is about - not!But what we do know is what it is NOT and that many in our industry have been claiming they did something that according to John Mueller is just not possible.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn...

The March Core Update of 2025 is Over!

Yes, that is my data-driven analysis from server logs - its over and the whole process is nearly complete.In this episode I talk about the new Chrome bot seen on March 20th and how a news story from February was discernible within server logs.I kid you not.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to...

March 2025 Core Update and Indexing API

This week it would wrong of me not to talk about the current running Core update that started on March 13th. Something very interesting is under the hood and "might" be the reason there aren't a lot of anecdotal gnashing of teeth.Also in this week, I break down how I KNOW with certainty that Google's Indexing API is useless for the average site.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor...

What 16 Million Pages Can Say Part 2

So much data, so many things to talk about.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.Mentioned in the showPart 1 of What 16 Million Pages Can Say [insert link here]Article on Indexing and Serving Data on 16 Million Pagehttps://indexcheckr.com/resources/google-indexingYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your...

What 16 Million Pages Can Say Part 1

What a load of data! That's what I thought when I read a new analysis from LinkCheckr on 16 million pages and their state of indexing.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.Mentioned in the showArticle on Indexing and Serving Data on 16 Million Pagehttps://indexcheckr.com/resources/google-indexingTrad keyword search episodehttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/trad-keyword-research-failing-242170048Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or...

Trad Keyword Research Failing Us

Keyword research has been the foundational activity in SEO since, well, forever. Grab a list of search phrases and optimize a page for each was standard when I entered into SEO.But data reveals that "trad" keyword research is not getting us what we or our clients want.There is a new idea on the block - espoused by myself and others. This week I share an article by Dale Bertrand from Search Engine Land - https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880Mentioned in the showhttps://searchengineland.com/fix-traditional-keyword-research-search-intent-451880https://www.confessionsofanseo.com/podcast/buying-is-hard-season-4-episode-26/Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting...

Anchor Links OK But Not All Are - Season 5, Episode 7

Where do you get your SEO knowledge? How much information out there is just a repeat of what you can read already and perhaps walk away with a higher understanding from the original?I call article like the one I talk about today as Fast Food SEO journalism. And its everywhere.I happen to have a passion about Table of Content links so when there's an article that implies Google says # in URLs are OK - I want to know what precisely is being discussed.Mentioned in the Show -Search Engine Journal article - Google reassures that #anchor urls in gsc are...

Content Over the Threshold - Season 5, Episode 6

In this episode you will hear about one of my test sites that took a "dirt nap". If you don't know what that means, count yourself lucky!Mentioned in the Show -Last week's episode where I shared my threshold detailshttps://www.youtube.com/watch?v=dcL6uHMkepwYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman...

Healthy Relationship Between Site and Search - Season 5, Episode 5

In this episode we're gonna get to brass tacks on backlinks and reasons why if you build them on sites or in a fashion that is NOT going to permit Google to take them into the index and/or serve, you're wasting your time. Think of this as know before you go with that backlink source. Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessions #magicmind #mentalwealth #mentalperformance https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (indexing service) GSC Tool - https://bit.ly/gsctool Interested in supporting this...

Scale Ruins Some Things - Season 5, Episode 4

Have you had "scaling" conversations without know they were "scaling" conversations? How much of our time could be saved if we figured out if it NEEDED to be scales vs just assume everything worth doing is ONLY worth doing if you can scale it. Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessionsjan #magicmind #mentalwealth #mentalperformance https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (indexing service) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in...

Helpful Content - Patent or SERPS? Season 5, Episode 3

Welcome to Season 5 of Confessions of an SEO podcast! This week I unpack a discussion on what do you do when Google Patents say one thing and the SERPS imply another? How can both things be true at the same time and our heads not explode? Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessionsjan #magicmind #mentalwealth #mentalperformance https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Article about Patent Transparency - Do As I say, Not as I Do Bruce Clay Article about Google Granted New Similarity Patent Tools that I use and...

Schema Screaming - Season 5, Episode 2

Welcome to Season 5 of Confessions of an SEO podcast! In this episode I'm sharing my schema testing data at least as how it stands here in January 2025. You can find my test write up on this page - https://bit.ly/indexdetector - slight scroll down to the words "Schema Testing on a BLANK page testing write up" And in the YT thumbnails - you'll find the video where I screen share my way through the test write so you can follow along. https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Season 5, Episode 1 -...

SEO Expertise and Lack of Awareness - Season 5, Episode 1

Welcome to Season 5 of Confessions of an SEO podcast! In this episode i talk about an article about a Search On The Record podcast from Google engineers. https://www.searchenginejournal.com/google-podcast-discusses-seo-expertise/536606/ https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Interview with Jesper Nissen https://www.youtube.com/watch?v=LssaigpBYiI Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (LAUNCHED!!!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -...

Final Episode - Happy New Year's Eve - Season 4, Episode 50

Final episode of Season 4! Wishing you and yours a wonderful, warm, expansive New Year! https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the show: https://www.youtube.com/watch?v=LssaigpBYiI link to the Monday training - Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (LAUNCHED!!!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support - An easy place to leave a...

An SEO Christmas Eve - Season 4, Episode 49

This is one of the last 2 episodes in Season 4. As I started to update my indexation history log, I saw that as of today this is my 1200th day of testing. Round numbers are fun and sobering too! https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the show: https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513 Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (LAUNCHED!!!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at...

SEO Testing - A Reality Check - S4, Episode 48

This week I am sharing a very sensitive topic about SEO testing. At least, sensitive to me. Publishing a test and claiming it did something matters. There are protective measures in SEO testing as I learned it - 1. the test set up 2. the peer review using known search engine and indexation behavior to ensure that the test was indeed TESTING the hypothesis 3. a conclusion indicating if results were clear, absent or mixed aka inconclusive It is the responsibility of the seo testing community to protect the trust we have developed over the past 10 years of testing....

The Journey is as important as the SEO destination - Episode 47, Season 4

Too much outcome, not enough journey In this episode are updates about what I'm working on and things I want to get better at in 2025. Mentioned in the show Season 1, episode 2 - Why I Dislike Working With SEO Clients Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (Coming Soon!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -...

Helpful Content in all the wrong places - Season 4, Episode 46

Looking for (helpful) content in all the wrong places In the countdown to the end of 2024, I talk SEO testing groups, not so Helpful advice for Helpful Content and look into 2025 for what I'd like to experience in the new year. Mentioned in the show ENTITY ELEVATION BLACK FRIDAY OFFER All the pricing and discounts can be found at https://www.entityelevation.com/ Special Annual Entity Membership - $1997 - Includes a special bonus access to our NEW SEO testing group. https://www.entityelevation.com/?add-to-cart=5742 Regular Black Friday Entity Membership - $797 for 3 months then $297/mo Both Memberships receive access to the Local...

Results on Helpful Content Classifier Testing Does HC read? - Season 4, Episode 45

Test results are in! Finally we have some data that gives us signals if the Helpful Content System Classifier is reading our content between the optimizations. Mentioned in the show https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. ENTITY ELEVATION BLACK FRIDAY OFFER All the pricing and discounts can be found at https://www.entityelevation.com/ Special Annual Entity Membership - $1997 - Includes a special bonus access to our NEW SEO testing...

Over the Shoulder Launch into An Update - Season 4, Episode 44

Well, its not REAL SEO testing until you do it a couple more times. In this episode you get to listen over my shoulder as I launch two more tests in the ongoing series of "Does Helpful Content "READ" the words between our optimizations?" Its really my effort to demonstrate that HC is completely topical, even if there's a dash of technical seo in it that the engineers forgot to account for - or if they did, they couldn't. Mentioned in the show https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase...

November Core Update, Really Google? Season 4, Episode 43

Just when we thought we might get out of a Q4 Black Friday Google Core Update - they go an toss one in the mix on a monday - 3 weeks before Black Friday. To reward those that read these notes - Mentioned in the show https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it...

Helpful Content System Does Not Read Content - Season 4, Episode 42

Its early in the testing timeframe and it woud appears that the Helpful Content System does NOT read content - at least in a way that relates to your writing style. But there DOES seem to measure something. To reward those that read these notes - https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. Mentioned in the show https://spotifyanchor-web.app.link/e/pzdKdZGuvNb Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page...

I'm Your Huckleberry - Test to know if Helpful Content System Actually Reads - Season 4, Episode 41

When it comes to getting advice from the SEO community about how to get out of a Helpful Content Update Smackdown, most of the advice implies that the HCS ACTUALLY reads your content. OK, I'm your huckleberry! Let's test. In this show I share more of the history of seo testing from the early days of 2015 -to today - and why I'm more than happy to test to see if the Helpful Content System actually reads content to determine if its "helpful" or not. Mentioned in the show https://spotifyanchor-web.app.link/e/pzdKdZGuvNb Magic Mind - Special Offer - use coupon code SEOPod20...

Does Helpful Content System READ content? - S4, Episode 40

Couldn't get my mind off Kyle Roof's groundbreaking contest entry that ended up providing evidence that Google doesn't read. Got me to wondering - does Helpful Content System read? So many people are advising that content has to be written more helpful, maybe it does? Mentioned in the show - Last week's episode https://spotifyanchor-web.app.link/e/pzdKdZGuvNb How Kyle Roof Got SEO Famous by Kyle Roof Updated Automated Content Spam Google Loophole Writeup on Latin Site Magic Mind - Special Offer - use coupon code SEOPod20 Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every...

Hitting Google Like a Hurricane, Season 4, Episode 39

This past week was a bit of a roller coaster ride for many people in the US. Got me to thinking of a time when an SEO showed Google no mercy and gave us SEOs something that forever changed our view about Google. Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99...

No Such Thing As Helpful Content - S4, Episode 38

I realize that is a bold claim. If you're looking for helpful content you're looking in the wrong place - I'm a bit of a radical on Helpful Content because I bring data. And so far my theory and fixes have held up- even GOOGLE confirmed what I found so far and even gave me the names of the things the Helpful Content System is programmed to measure. Finding it was actually the easy part. Applying it is what separates us as SEOs. Mentioned in the show - Last week's episode https://spotifyanchor-web.app.link/e/pzdKdZGuvNb Magic Mind - Special Offer - use coupon...

Forbes is the new Reddit - Season 4, Episode 37

This was a big week - talked about the loss of the google cache AND how it impacted the indexation testing. THEN - The article by Lars Lofgren CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them Another reason why news sites are exempt from being held to the same standards of Helpful Content System. Magic Mind - Special Offer - use coupon code SEOPod20 and Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Good news on the indexer front. Can't wait to share it! You can text Confessions -...

Site Reputation Abuse Enforced Manually - Why?

In this episode - the return of an early type of segment called - The Facebook Question Grab Bag - if you've ever wondered which keywords belong in the same article or a separate one, I'll share how I do this process. Then we The article in Linkedin- Google Leaked Documentation and the Helpful Content System Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Good news on the indexer front. Can't wait to share it! You can text Confessions - 512-222-3132 Check out my HCS guide ($) You will want to read my write...

Walking on Sunshine - Season 4, Episode 35

You've heard me complain about Google - but today is not that day - I went positive and chose today to list the top 3 things that I'm grateful for about Google - Things mentioned in the episode - What Happened With My First SEO Client Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Good news on the indexer front. Can't wait to share it! You can text Confessions - 512-222-3132 Check out my HCS guide ($) You will want to read my write up on what I observed in various sites that were...

Getting Stung By Your SEO Company - Season 4, Episode 34

This episode did not come easy. It became more of my mini-version of the road to Ninevah - to quote Jonah, "do I really have to do this?" Yeah. I did. The curse of being able to see what is going on in an SEO strategy from the outside, is the inability to unsee it. I did not name names because I wanted to speak freely about my opinion about what I saw. Figuring this out, brought me no joy. Things mentioned in the episode Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites PLUS...

One Rule To Wring Them All - Season 4, Episode 33

Indeed, One Rule to Wring Us All - pardon my Lord of The Rings pun today. I watched several LOTR adventures over the holiday. Today I went a little more into why we need to put field data into context. What questions can what we see tell us? Let us not be satisfied with repeating data without context. PLUS big news on the indexer front. Can't wait to share it. Things mentioned in the episode Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Magic Mind - https://magicmind.com/seopod COUPON CODE - SEOPOD20 You can text...

ReBroadcast - WOW! All the Blue Socks - Google Parameter Tool Gone

This week I thought while I was on the road - it was time to revisit my conversation with Ted Kubaitis from 2022 in anticipation of Google sunsetting the parameter tool in Google Webmasters. Its particularly poignant given all the recent parameter issues and well, canonical if I'm being honest. Did everything turn out as Google planned? You can text Confessions - 512-222-3132 Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU....

Spontaneous Something - August Core Update - Confessions Season 4, Episode 32

Well, I hope you're happy - we got the update some of you were hoping for - or as I like to call it Spontaneous Something. Indexation is doing something and then I went through possible explanations of what we might be seeing because if I KNEW what we were seeing, I would likely have signed a non-disclosure with Google. You can text Confessions - 512-222-3132 Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by...

Googlebot Worthy - Season 4, Episode 31

This week's show is a gentle rant. It started innocently enough talking about an article of a published test on Javascript and Googlebots. Last week's episode Mystery of the Negative SEO Canonical You can text Confessions - 512-222-3132 Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0. To...

The Mystery of the Negative SEO Canonical

In this week's show I share my trip down the rabbit hole that brought me right back to where I am. Here are links to the articles discussed in this episode. Negative SEO Canonical Google XML Sitemap Bug Tom Anthony Bug Bounty Details Google Developers Ping Demise Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford...

The SEO Struggle Bus - Season 4, Episode 29

In this week's show I briefly review this summer's episode's so far. And then I hit the ground running on what I'm calling The SEO Struggle Bus. There's a reason it is a struggle. Helpful Content should be called UnHelpful Content to Google and then it would make more sense. Check out my HCS guide Ep 22 - What's Canonical Got To Do With It Ep 24 - Fast Food SEO Ep 25 - An Eye For An Eye SEO Ep 26 - Buying is HARD Ep 27 - Schadenfreude SEO Ep 28 - Get Curious NEW SERVICE: Helpful Content...

Get Curious - Season 4, Episode 28

Welcome to Season 4 Episode 28 of Confessions of an SEO Episode 7 of Confessions of an SEO Mountain Edition 2024. In this week's show, I talk about what might be an inflection point for many agencies and seos. Its time to get curious, it's time to learn from the serps and stop telling Google it's all their fault. If you're trying to follow the puck, you're already late. NEW SERVICE: Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation. email - confessions@americanwaymedia.com to get on the...

Schadenfreude SEO - Season 4, Episode 27

Welcome to Season 4 Episode 27 of Confessions of an SEO Episode 6 of Confessions of an SEO Mountain Edition 2024. This weeks topic is Schadenfreude SEO - yes that is German and Ill connect it together. My passion is forensic seo. SEO is always problem solving but in my case I get to work on sites because its a bad problem. I call this twisted joy 'Forensic SEO aka Schadenfreude SEO' - where I play detective on digital disasters and secretly revel in every clue. I could be a bad person, or do I just take exceptional professional pride...

Buying IS Hard, Season 4, Episode 26

Welcome to Season 4 Episode 26 of Confessions of an SEO Episode 4 of Confessions of an SEO Mountain Edition 2024. In this episode I share an interesting PRE-SALE interaction that illustrates further than buying is not as easy as it looks! NEW SERVICE: $349 for Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation. email - confessions@americanwaymedia.com to get on the list and get on your way to a recovery. You want to read my write up on what I observed in various sites that were...

Eye For An Eye SEO - Season 4, Episode 25

Welcome to Season 4 Episode 25 of Confessions of an SEO Episode 3 of Confessions of an SEO Mountain Edition 2024. This episode is subtle, well, it is ABOUT something subtle. Human behavior and how hard it is to take in new information when we know what we know. How challenging it came be and yet, its kind of easy eventually - something comes in hot and totally new eventually becomes accepted as if it was ALWAYS that way. I reference the episode from April 17th 2024 - The Three Stages of Truth https://www.listennotes.com/podcasts/confessions-of-an/3-stages-of-truth-season-4-47SfIYHN3VK/ If you have questions or topic...

Fast Food SEO Season 4, Episode 24

Welcome to Season 4 Episode 24 of Confessions of an SEO Episode 2 of Confessions of an SEO Mountain Edition 2024. This week brought my voice back and the jet lag induced exhaustion seems to be behind me. While I was sleeping it off seems like the world kind of got a little interested in my theory that sites that were hit by the 2023 September HCU after seeing impressions increase like crazy in the spring/summer AND that were using TOC links on all their content - was due to the canonical attribution system not working - or not working...

What Happened in Kelowna Definitely Won't Stay in Kelowna - Season 4, Episode 23

Welcome to Season 4 Episode 23 of Confessions of an SEO Inaugural episode of Confessions of an SEO Mountain Edition 2024. To celebrate, I lost most of my voice. Not sure if it was only my voice, I'm figuring out how to record in the tiny house. In today's show after a brief quasi-rant, I rundown what happened in Kelowna BC last week. It was the reason there was no show last week - the summit that truly was. here's some links that were mentioned https://crackmycode.com/bico If you have questions or topic ideas, I want to hear from you -...

What's Canonical Got To Do With It? Season 4, Episode 22

Welcome to Season 4 Episode 22 of Confessions of an SEO Let's cut to the chase - you want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0. It took 80 hours to compile data, analysis and reassess to get to the write up and complete on that. Video playlist on YouTube - https://www.youtube.com/playlist?list=PLbEZjBoH6gzl8Mi4d4RQ2nCilj2u9yyz_ VIDEO 1 - https://www.youtube.com/watch?v=6rn7p5DpjZA VIDEO 2 - https://www.youtube.com/watch?v=AyI6vHYRh4c VIDEO 3 - https://www.youtube.com/watch?v=14Mdm2HDIZg To...

Short But Sweet - Season 4, Episode 21

Welcome to Season 4 Episode 21 of Confessions of an SEO - and today is going to be short but sweet. Im a little under the weather this week - literally and figuratively - what Im dealing with involves a lot of inflammation which when you combine that with a Texas 110 heat index - it can make one feel really puny. So there is a big announcement that I expect will be coming out this week - from me. If you want to get notified in advance of where the webinar will be - make sure to subscribe to...

No Click Customers May Be The Future - Season 4, Episode 20

This past week I attended the SaaStock Event here in Austin. One of the presentations I went to inspired this week's episode. It's based on Amanda Natividad's radical idea that No Click Customers could be the next big thing. It gave me ideas. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO...

Site Reputation Abuse Update - Who's Zooming Who? - Season 4, Episode 19

This past week there was blood in the water after Google started to issue manual penalties. In this episode we unpack my morbid curiosity to see what actually happens in a wholesale de-indexing of content, what used to be called parasite SEO and this update ain't targeting what has historically been parasite SEO AND I engaged a little tin foil hate I mean HAT! To download the Google anti-trust final version of DOJ closing arguments - redacted - https://www.justice.gov/d9/2024-05/421665.pdf I think Google may have stepped in this further. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem...

Line Between Curiosity and Doubt - Season 4, Episode 18

I seem to have entered into my philosophical stage in terms of our industry - where is the line between curiosity and doubt when it comes to our understanding of what is happened in Google in the age of the Helpful Content System. Its not the only tool in their tool chest but it sure seems to be a big one for some sites. In this episode I talk about what serves us as an industry and to ourselves better - when we stay in curiosity about what is going on - or if we allow ourselves to shift into...

3 Stages of Truth - Season 4, Episode 17

This one is about philosophy and the Helpful Content System at least to my data-driven way of looking at it and the bias in the SERPs towards it. What's the philosophy? Schopenhauer's 3 stages of truth - Ridicule, Oppostion and Acceptance How does this relate to the HCS? Find out! To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna,...

Google Word Soup - Season 4, Episode 16

Today's topic comes from a question asked on Facebook and I must say, everyone is getting more and more accurate with describing their frustration with Google and AI generated content. Here's the key to understanding from a practical method, what the Helpful Content System targets in content. https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want...

The Best Laid Plans of Mice and Man Often Go Awry Season 4, Episode 15

Not how I planned it but it worked out in the end. I'm releasing the data on my research on the Helpful Content System. You can buy it fresh off the PDF press. https://bit.ly/helpfulcontentsystem In this episode the curtain is pulled back and I tell you the story. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want...

Fetch Worthy Content - Season 4, Episode 14

This episode I'm taking just a teensy break from discussing Google's Helpful Content System. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ This week's topic comes from an episode of Search Off the Record where google engineers and their Google friends about general topics. I learned more about what is and what isn't a Googlebot. As well as some insight into what Google is looking...

Helpful Content - Invisible Ships - Season 4, Episode 13

Are you getting tired of Helpful Content? Too bad. Its here to stay! LOL! In this episode I take a further walk down the Helpful Content Plank - closer to the edge than ever. There's a lot of meat on this bone - if you can stand another metaphor. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ The idea for today's show came from not...

Helpful Content Palaver - Season 4, Episode 12

In this week's episode I found that on the menu was more things like an SEO Conference that I'll be speaking at this summer about...THE HELPFUL CONTENT SYSTEM and what it targets sharing actual data. Not regurgitating Google developer docs and double-speak. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for...

Seemly Random - Helpful Content System - Season 4, Episode 11

In this episode I go over some interesting items from this week during the March 2024 Core update, things that I'm working on right now - what's going on with the indexation research project and a new phase of testing that I'm embarking on which will be publicly shared (mostly). Then I pop back into the HouseFresh discussion. Link to the article that started it all. https://housefresh.com/david-vs-digital-goliaths/ Basically the topic in this is what makes the Helpful Content portion of this analysis slippery. Ever try to catch a greased pig? Who does that? Apparently SEOs like me and like Marie...

Go Fish Yourself - Season 4, Episode 10

Its been a while since I really ranted so this was kind of fun. Maybe too much fun. Guess time will tell. This is for the big kids. Enough said. Link to the article. https://housefresh.com/david-vs-digital-goliaths/ This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais)...

House Fresh Response: We're on a Mission from Gad - Season 4, Episode 9

It wasn't until this was recorded that I could tell how many birds were out today and it sounds like spring has sprung. In this sister episode to last week's story, I explore the possibility that House Fresh is killing their own site and maybe a little tease to the 2nd video in the Response Series about this viral confession. Link to the article. https://housefresh.com/david-vs-digital-goliaths/ This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has...

Is Google Killing Independent Sites - Season 4, Episode 8

THIS is the article that ate my entire weekend! https://housefresh.com/david-vs-digital-goliaths/ In this episode I explore my thoughts on what this article was saying or hinting very loudly about. Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bit.ly/searchdriveninsights https://searchdriveninsights.substack.com/p/coming-soon Here's a test - please click on this link American Way Media, INC - SEO Consultant https://seoconsultant.americanwaymedia.com/contactus If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics...

Forced Indexing, Season 4, Episode 7

Have our expectations led us to do (or not do) things? This episode demonstrates what I think encapsulates one of the greatest changes in the indexation since 2015 to today. It ain't pretty but it is what it is - our options are shrinking. Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions...

Tools of The Trade - Season 4, Episode 6

This week I hit upon another useful tool I started using and I had to share it with you. https://bit.ly/confessionsrankweek If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 https://bit.ly/confessionsrankweek Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with...

The Emperor Has No Measurements - Season 4, Ep 5

This week episode topic was born out of an article describing a twitter conversation between a site owner that had a page that popped in and out of the serps and Google's SearchLiason Danny Sullivan. https://www.searchenginejournal.com/google-searchliason-4-reasons-why-a-webpage-couldnt-rank/506707/ Who wouldn't want to get a hot take on what recommendations someone from the Search side of Google? It was then on my own journey into WHY WAS this page having so much trouble? Without access to search console - only the URL and the most likely keyword target its surprising how much information one can glean. Oh, and I used Cora. If you...

Can They Really Do That? - Season 4, Episode 4

In this week's episode I found a friend I didn't know I had on the other side of the Atlantic - Tomek Rudzki from Onely and the software they built to monitor when Google stops serving content. I think we're gonna be fast friends! Anyway, I decided the real topic was not WHAT Google did but ask at the fundamental level - is it ethical for them to do what they did to an entire brand even if it was over the weekend? 3rd Annual COAS survey - https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts...

The AI Conversation We Have to Have - Season 4, Episode 3

In this episode I'm going to talk about something we need to talk about - no, not the birds and the bees - AI - artificial intelligence. And remember, this is the safe place to discuss all the scary things about SEO, Google and frankly, clients!!!! The impetus for this topic was my attendance at the Agency Fast Track 2024 Virtual conference - it ran from Thursday January 18th - 21st online. We were in a virtual office space with a Hall auditorium and a virtual bar! Anyway, I'd love to hear your thoughts. Change can feel so scary but...

Top SEO Podcast on Semrush's Must Listen List - Season 4, Episode 2

Episode 2 - We made an exclusive list!! I couldn't resist talking in this episode about the honor it was given on Semrush's Top 10 SEO Podcasts at the end of 2023. https://www.semrush.com/blog/seo-podcasts/ And Confessions is in some great company - Search Off the Record (Google's Search Relation Team), Best SEO Podcast (The Unknown Secrets of Internet Marketing), Search With Candour, Authority Hacker Podcast, #5 Confessions of an SEO !!!! SERPs Up, EDGE of the Web, SEO 101, The Recipe for SEO Success and The Search Engine Journal Show, And since all my friends were too busy to answer their...

Deadly Passion, Terrible Joy Season 4 Episode 1

Season 4!? Time flies. Episode 1 - The inaugural topic on Confessions is about the BEST thing in SEO and the WORST thing in SEO and guess what? It's the same thing. This is my take on the search industry and what I love about it and what causes me concern. I have a text number where you can suggest podcast topics - 737-225-8228 Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora...

No One Is An Island Unto Themselves - Season 3 Episode 31

Its here. The final episode of 2023 - and in this episode I put a stake in the heart of 2023! LOL! Hope you enjoy it. Warning. I talk about feelings in this one. From all accounts this year was brutal for some and amazing for others. Yet, we're all in this together. At least that's what I think. The title comes from a poem from a long time ago. And yet, it applies today. Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Some tools I use and...

Paying It Forward in SEO - Season 3, Episode 30

This is the next to last episode in 2023! Paying it forward in SEO. I was inspired by something I read on Facebook. Yeah, FACEBOOK! Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Also, I talk about a conference I'm doing in January and a new Level 1 SEO...

Bright Shiny New SEO People

Hope the new release day is working for you. Today I contemplate what would I advise someone who wants to get into SEO today - and its not as easy a question as you might expect - A little talk about Cora - To take a look at the Cora software that I use in analysis - https://bit.ly/confessionscora Also, I talk about a conference I'm doing in January and a new Level 1 SEO course for a particular niche in 2024. Hope you enjoy. For the latest from the Indexation Research check out it's new home on Substack. Monthly $18...

Confessions - Different Day, Same Bot Time, Same Bot Channel

So in the interest of consistency, the day for NEW Confessions of an SEO is moving to Tuesdays. Work load for the week has gotten more involved and I think making this change will help me kick out 4 episodes a month - December is the test! Hope you enjoy. Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO <----------click here to help me with another test. Interested in supporting this work...

Notes From Nineveh

Today's episode I share a couple of stories about what I've been up to this past week - and something that developed into a "thing." The Nineveh reference is part of it. Hope you enjoy. P.S. Here's what it looks like - it's already here but this is some background https://crawlornocrawl.substack.com/p/coming-soon For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here to help me with another test. Interested in supporting this work and the seo...

You Can't Handle The Truth S3 Episode 26

Regular listeners know that I love movies - but more than that - I love to QUOTE from movies. This one comes from a "Few Good Men" which you can likely easily find it to watch on many streaming options. This past week there was a blip and one that continues in the indexation and likely I will be the only one who will not shut up about it. I'm like that. I also take exception to the normal Google talking points when it comes to what is within our control and what is not. Hope you enjoy. For those...

Google and The Update - Season 3, Episode 25

I can only say that running a business, developing an indexer, testing that indexer as well as Googles indexation system and creating all the content used in all that testing does kind of fill up the days - even the weekends. Here's the video I talked about where Jesper Nissen, developer of YACSS cloud stacking software shows how to stack parasite seo properties as backlinks. For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here...

WWJD Confessions of an SEO - Season 3 Episode 24

In this episode I went on a digital journey through the idea of WWJD - What Would John (Mueller) Do if he were to need to earn a living through the success or failure of a website. Is it possible that Google itself may not have anyone on the premise that could rank a local plumber site? Not that I'm knocking them but I wondered IF we could determine what type of domain name - what hosting and from there the journey took on a life of its own. In fact, I felt like I knew a little more about...

Just Say Scariest Environment - Season 3, Episode 23

Note to self - I have some thoughts on launching indexation testing while a core update is supposedly running but now it's over! In today's episode I alas, went on another rant about all the pontificating without data. Not me, though! Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here to help me with another test. Interested in...

Happy Birthday & Happy Update

This week is a big week for the indexation research project - TWO YEARS in the books...literally. And yes, we're in an update but for the life of me I can not understand why when I thought the year "2009" my mouth SAID the words 2029! The things that plague you when you're getting back up on the podcast horse after taking almost 2 months off of it. (Hope you missed me. I missed you!) Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click...

Code of Ethics in SEO - Season 3, Episode 21

In this episode of Confessions of an SEO, I compare and contract the SEO industry and our challenge when there is no centralized set of guidelines - guard rails for where and how far does our responsibility for our work extend. How do we know what is ethical responsibility to our clients, if we can't tell the difference between indexed and served? If our understanding of the landscape of Google is solely dependent on Google announcements and documents all the while knowing how much they obfuscate what they do (that has a direct impact on us and our clients or...

Helpful Content Update and Visitor Expectations - S3 Episode 20

In this episode I am ripping the bandage off of the Helpful Content Update - what is it? what does it do? how do we cope with it when everything we're told by Google is so vague. What is it about this signal that is NOT covered in the core algorithm? How might it be measured? If you're easily offended or too vested in believing surrogates, then I recommend that you avoid this episode. Here are the links to the articles and documents that I reference throughout. https://www.seroundtable.com/google-helpful-content-update-33949.html https://www.seroundtable.com/google-helpful-content-score-or-threshold-34560.html https://developers.google.com/search/updates/helpful-content-update I'd love to hear from you if there are questions...

Summer Time - Season 3, Episode 19

We're now entering the time of Confessions Mountain edition. As I love this time of year, getting out of the Texas heat and escaping to the mountains of Northwestern Carolina and then later to The Green Mountains of Vermont - success starts to look like retirement - at least to those that don't know me other than on a surface level. If you know me, you know I work and probably won't ever retire. How much revenue makes a business owner happy? I don't know - but I think our happiness as marketers comes from more than the dollar -...

Penny Wise Pound Foolish

This is the next in the series of Confessions of an SEO. After a hiatus I return with a confessions of sorts - what kind of conversation are we having with business owners? While attending the YACSS SEO Conference in Denmark not only was I in a terrific group as a speaker - there was more! We started to talk about the need for there to be more professionalism in the SEO industry. And to start, we need to change the conversation we're having with business owners who need our skills to make their company more profitable by getting as...

Greater Expectations (My Own) - Season 3, Episode 17

Last week the discussion focused on Client Expectations and maybe how to approach the divide with grace. This week it's about MY expectations and how to literally bulldoze the issue and "don't forget the cannoli" at the same time. I share the backstory on one of my first owned SEO assets that I leased out to a plumber here in Austin. What did I learn? What did I UN-learn about the situation? This week's https://www.confessionsofanseo.com/podcast/greater-expectations-season-3-episode-17/ Last week's episode https://www.confessionsofanseo.com/podcast/great-expectations-season-3-episode-16/ https://www.facebook.com/AmericanWayMedia/posts/pfbid02LmqrCo2FAKSHpiJeP2gQWDopNfjHG9STb8Jvj6GNtq19tSsvrD9je7xpyUZM7AuPl https://www.pandora.com/podcast/confessions-of-an-seo/episode-1-why-do-i-love-being-an-seo/PE:1302083881 Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who...

Great Expectations - Season 3, episode 16

Returned from the SEO Spring Training 2023 conference. It was great to be away it is even better being back home. In this episode I talk about this week in the serps, some volatility, some browser vulnerabilities and a way to protect our agencies or consultancies and educate a client so well they are choosing to up their budget. This week's https://www.confessionsofanseo.com/podcast/great-expectations-season-3-episode-16/ Last week's episode https://www.confessionsofanseo.com/podcast/the-being-and-the-doing-of-seo-season-3-episode-15/ https://www.facebook.com/AmericanWayMedia/posts/pfbid02LmqrCo2FAKSHpiJeP2gQWDopNfjHG9STb8Jvj6GNtq19tSsvrD9je7xpyUZM7AuPl https://www.pandora.com/podcast/confessions-of-an-seo/episode-1-why-do-i-love-being-an-seo/PE:1302083881 Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to...

The Being and the Doing of SEO - Season 3, Episode 15

This week is short. I'm burning the candle at both ends - and there is no doubt that this will be obvious in my voice! What do SEOs do when you put them in a gorgeous place and leave them alone for a few days? I'll tell you. https://www.confessionsofanseo.com/podcast/the-being-and-the-doing-of-SEO-season-3-episode-15/ https://www.pandora.com/podcast/confessions-of-an-seo/the-being-and-the-doing-of-seo-season-3-episode-15/PE:1302083817 https://www.pandora.com/podcast/confessions-of-an-seo/episode-1-why-do-i-love-being-an-seo/PE:1302083881 Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO...

Are We There Yet? The End of an Update - Season 3, Episode 14

Is it over? We might have to wait a little bit more to be certain that the update roll out and check phase is complete. And we might have clues from the indexation research. I am still amazed at how the details from server logs can inform on the machine aspect of Google. Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of...

After The Update, Season 3, Episode 13

So last week I said the update was over, and now Google says the update is over. I believe that. In this episode I talk about what I look for and at after an update. And then I turn my attention to what we as professional SEOs can to do support our clients and their businesses and its not doing something just to show we did something. Here's the updated link to the live stream. (I really need to figure out how to schedule a live zoom to connect to the youtube) - https://www.youtube.com/watch?v=rMuBC1V9unk Banking cora reports - I think...

Google March Core Update is Over & little MC4 - Season 3, Episode 12

This week I have a few spoilers - if you don't want this update to end you will be sorely disappointed. And later today I'll be doing a LIVE STREAM Crawl or No Crawl Report with Maria Ysais - Ysais Digital Marketing - Link to the LIVE report, March 24 2023 at 1pm CST - https://www.youtube.com/watch?v=YVBTh7YfddQ And developing a new segment - IS THIS A THING? This week there are two - Banking Cora Reports and Over Optimization. Find out if I think these are "A THING." Last week's episode I talked about banking cora reports - https://podcasters.spotify.com/pod/show/confessions-of-an-seo/episodes/Google-March-Core-Update-and-Me---Season-2--Episode-11-e20gb62 Here's a...

Google March Core Update and Me - Season 3, Episode 11

This is for those that like to know the nerdy details of google updates and how we can deal with them. https://developers.google.com/search/updates/ranking If you are one of the 5 people who responds - listen to the episode to know WHERE to go to request it - and WHAT to provide. You're gonna like it! Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions...

Keeping Up With Myself - Season 3, Episode 10

This week is a little bit of where to catch me this week on the SEO Video Show with Paul Andre - and then a little bit about the data from the latest google update - Product Reviews Update. Then I go into more of the challenges of what is now - at least quarter-time SEO Testing. It's not as glamorous as it sounds! https://www.youtube.com/watch?v=uqHSgJEkq2k For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here...

I'm Claiming My Time Back - Season 3, Episode 9

I'm claiming my time back to work on my own goals and dreams. It feels good as you will no doubt get when you listen to this episode. After correcting my pictorial data log - I can see the timeframe where Google ran their Product Reviews Update. And then I have a list of things that I'm working on and frankly so excited about that I wonder how I had time to do anything else. For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank...

Strategy Optional? Season 3 - Episode 8

There's SEO and then there is SEO strategy and most times we only talk about SEO. In this episode I share a little about my thoughts on how often I find part of my struggle is that I'm thinking strategy when I hear tactics. Definitely helped this week knowing that and being aware of how my mind works. Then we dive into the continuing saga of how different sites that are designated as PRIMARY DESKTOP crawler agents get treated - or rather where I think the breakdown is in the indexation system. HINT: Crawling and Indexing are working fine. Its...

No Serve For You! - Season 3, Episode 7

Finally we're back to the meat of SEO - theories! LOL! In this episode I share the things that I've been seeing and hearing in the past week and postulate some ideas that might equally explain what we're seeing as other than an "UPDATE". The sites that are designated as primary desktop crawler compiled data are uniquely curious and serve-resistant. Let me know what you think. For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click...

Episode 5 and 6 - SEO Survivor - Season 3

Februarys are tough in Texas. For the THIRD year in a row we've had multi-day below freezing snow or ice. This is not for the faint of heart apparently. But this last week my part of Austin lost power for FOUR days (4!) and it got me to thinking - if it weren't for electricity our very industry wouldn't exist. The problem solving skills though might get us on those rescue boats if we needed to share our skills with humanity. For those who read these things - please click below - it's a short link to the Confessions of...

Nerd Logs - Season 3, Episode 4

SO this week wasn't a vent as much as a poetic sonnet to server logs, the only logical leg of SEO! I'm preparing for next week's training on server logs as part of the Forensic SEO Training and well, I got started and by the end of it I was feeling pretty good. Hope you enjoy the ride. Please take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of...

Indexation. Indignation. Season 3, Episode 3

I did it again. This week's episode includes a confession. I did something in the indexation project. Plus I kind of went off on business owners who have no respect for the experience of professional SEOs.  I use the word fantasy in here AND a use of the Golden Rule. Let's play fair people. I don't try to run your business, don't try to do my job either. Please take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 Please take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 Enrollment open now -      Forensic SEO Training Course For those...

FOMO Free Zone - Season 3, Episode 2

Wow. Out of the gate I think I started at rant level! Never know which end of the stick I'll grab when it comes to what I think about SEO.  This episode came out of one of the responses from the survey from someone who said they wanted more tactical SEO tips because they used one that I shared and it changed their entire SEO experience. That's very flattering and while I will share more tactical aspects of SEO this season - I wanted to make sure that YOU know I don't want to contribute to what is already a...

Are You With Me - Season 3, Ep 1

Happy New Year - let's take on the world! LOL! OK I definitely went right up to that venting edge of the cliff and not to just stir things up I am working on a plan to at least put a small dent (a positive one) in the way of creating a body of work that connects the SEO with the businesses they wish to serve and the businesses who want to use SEO services of a company to know how to tell a good one. This emerged from some of the responses in the Confessions survey - a brand...

New Year's Edition 2022 - Season 2, Episode 52

Its that time again for the Confessions of an SEO New Year's Edition! In this episode we start with thanking the sponsers and supporters of this podcast along with the person who got me started on this path initially. It's all her fault! Then I share some of the items on my "What Do I Want To Do in 2023" in terms of testing and even gardening. What things are you wanting to do? And then I came up with an idea based on the Survey suggestions on who might be a great interview for our SEO community. And there's...

Rethinking SEO - Season 2, Episode 51

This episode is a tangent off the book called - Think Again - The Power of Knowing What You Don't Know by Adam Grant.  I liked the concept of how we as SEOs live in a world of curiosity and testers often have the courage to admit that things may have changed.  And for those non-SEOs, we need to remember that to them, if we change something it means we were doing it wrong. Maybe. But the courage to test it out will let us know based on the data and not our intuition. Let me know what you think....

Google Search Status Dashboard - Season 2, Episode 50

This week Google announced that they have this status dashboard so we could all know if something is happening in the three systems that comprise the indexation process - crawling, indexing and serving. Maybe they just saw the Google Index Detector and thought, " hey, we need one of these too!" and they made their own. https://status.search.google.com/ Don't forget to take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 Coming up in January 2023 -      Forensic SEO Training Course For those who read these things - please click below - it's a short link to the Confessions of An...

By The Numbers, Season 2, Episode 48

It's that time of year - the annual Confessions SURVEY! But don't worry, I go over the kind of ideas - etc. I'm working on the survey. Coming up in January 2023 -      Forensic SEO Training Course For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here to help me with another test. Dental SEO - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this...

The Dark Arts of SEO, Season 2, Episode 47

This episode's alternative title was "Google! What is Wrong With You Where Is The Update You Always Run on Thanksgiving???" SO I talk a little about how we're all quickly murmuring amongst ourselves trying to figure out when it's going to hit. And in the course of recording this - Google sent proof that they are back in the office. Don't worry, it's not an algo update, it's a search console page report update. That makes THREE this week! Hope you enjoy these rambling but underneath coherent thoughts. Coming up in January 2023 -      Forensic SEO Training Course For those...

SEO testing is my Parrot - Season 2, Episode 46

Well, its a fresh episode where I talk about seo testing. The after-effect of going to SEO Rockstars in Dallas where not only I spoke but also to meet those I've been meeting on Zoom for 2 years but this time in person. And if you're wondering what PARROTS have to do with SEO - well, you'll find out right before the end. Ain't I a stinker?? Coming up in January 2023 -      Forensic SEO Training Course For those who read these things - please click below - it's a short link to the Confesssions of An SEO Knowledge Panel...

Where Have You Been? Season 2, Episode 45

This is me after late nights and Segway tours of Fort Worth Texas while attending the SEO ROckstars SEO Event Founded by Dori Friend. The voice is rough. The joy is real. Confessions of An SEO <----------click here to help me with another test. Dental SEO - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support - for greater levels of support...

The Thorny Path - Season 2 Episode 44

Sometimes you can't just ignore when there is lipstick on a pig. That's how I feel about mass site building boons - all the promise all the glory and all the work that will ultimately lead to good old elbow grease when it comes to making those things actually rank if there is any local component to it. I don't have anything to sell on mass sites so I guess its Ok for me to share my honest opinion and what in practice it takes to make them rank. It is not push button simple and honestly, some that I've...

What Fresh SEO Hell Is THIS? Season 2, Episode 43

So, its the beginning of Q4 and what better way to celebrate it than share the latest results of the Google Indexation Project. And Google does not disappoint and when I say does not I mean that they do. BUT this time I have data - the kind of data that I did not have last year because Google wasn't having anything of it. This episode is a little more technical and a little but tactical at the end where I share a very practical and useful way to get Google to reconsider content that it hasn't indexed yet. Confessions...

My Advice To "Early SEO" Carolyn - Season 2 Episode 42

What if I could go back in time and talk to myself in the early days of my SEO career? What three things could I share that would support Carolyn in the past without disrupting the time space continuum? Find out the three things in this week's episode and let me know what you think.  Confessions of An SEO <----------click here to help me with my test. The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions Supporter...

Is The Grass Greener? Confessions of an SEO - Season 2, Episode 41

This week after all the marketing calls I RECEIVED, it made me look back and see what did I do to get clients in the early days. And how it evolved and I realized it wasn't as simple as preparing a website audit and sending it out. I share two of the strangest realities in attracting new clients.  The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or...

Evolution of SEO Testers

This week I got to thinking about all the things that have changed since SEO Testing became a thing in 2015. Seven years - and not only has SEO Testing changed - SEO Testers have too. Building on each step of the way to a greater body of work that yes, yields some great finds - but the most valuable thing is how its shaping the minds of SEOs themselves.  We have come far. And our ability to evaluate has grown with time and our continuing work. And it all started with a question. SEO Rockstars Interested in supporting this...

Season 2, Ep 39 - What a Sham(e)

What does it look like when you have an industry where the rules are set by the organization that you're trying to rank better in? Well, it looks a lot like what we have - and this week, I've kind of had it with all the "authoritative" sources pushing out useless - non-researched claims on how to do things in Google. What a shame (or sham, depending on how you look at it). My SEO Pet Peeves SEO Rockstars Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99...

S2, Episode 38 - Q4: Buckle Up Buttercup

Well, we're at that time of the year when Q4 looms large and tensions begin to build. So why not run TWO updates at the same time. In this episode I talk about what Google does and ponder at least TWO possible methods for being able to run simultaneous updates and know how to correct if one or either goes too far. Let me know what you think. Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support...

S2, Ep 37 - The Telling of The Bees

In this episode, I have two things to confess, I'm sorry, I wished some days I felt kinder towards people and then there are days when I want to just stop and get off. This week I had at least one of those days LOL!  Find out how bees and seo got swirled together - it's history and modern contemporary references but I swear you won't feel like it's too obscure a reference. The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the...

Season 2, Ep 36 Success Disguised As Failure

Has anything ever happened to you and later on you realized it was the best thing ever??! Me too! In this episode I will share a little something that happened along my way to where I am and how it involved an UPDATE! Speaking of which, I'm calling the Google Helpful Content update OVER. Find out why and what I saw and know that makes me statistically certain. The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions...

S2, Ep 35 - The Update on the Update

Welcome it's an update! Not that we would know it by looking at things. So the curious update and some test results. And I get to introduce you to The Dental Marketing Guy - Justin Morgan. He owns and manages a marketing analyst and Service Firm for Dentists. You can find him by searching for The Dental Marketing Guy or click the link in the description. His sponsorship is to support the SEO testing and research that is featured in Confessions of An SEO episodes. The Dental Marketing Guy - Justin Morgan Interested in supporting this work and the seo...

S2, Ep34 Indexation Research - The Gift That Keeps On Giving

Today is a Special Edition of Confessions of an SEO - It's the ONE YEAR mark of the Indexation Research Project! Yes, that means we have 365 days of data - its not just anecdotal - it's documented now.  I touch on briefly the things the research has brought to light - sometimes confirming what we thought and some times showing us things we were not aware of. Here's the link to the SEO Fight Club Episode to relive the live peer review of the indexation breakthrough - specifically how it's no longer what Google says to do. Will I...

Season 2 - Ep. 33 - TL:DR - Too Long Didn't Read

In this episode I vented on some of the frustrations of dealing with clients and those that enable them i.e. customer service - and took a moment to explore the line between emotion and passion. Did I do that? I guess you have to be the judge. If you're interested in Cora and getting in before the upcoming new version with it's new price on the limited time pricing - https://bit.ly/confessionscora I keep topically going back to an earlier episode from Season 1, Episode 2 - "Why I Dislike client SEO Work" I kind of go through what I don't...

Season 2, Ep 32 - Talking Up A Storm

I've been expecting this for a while. If you're in the SEO world or a keep track of it at least - you know the seo weather tools started whistling the weather turned quickly. I hope in this episode to offer a reasoned alternative explanation for the rough weather - it's not an update. Hope you enjoy it. Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support Here's a link to get Cora SEO Software on your...

Season 2, Episode 31 Flirting With Madness

Last week I talked about  when you're doing Client SEO, the SEO part is easy, the Client part is the hard thing. This week I talk about obsessing. We obsess about so many things.  Could we as SEOs  learn a few things beyond how to push rankings and get more clients? What about tools that can tell us lies should we know so our clients don't freak? And client, yes, you. There are things you could learn if you just pour a little tea out of that cup of yours. Interested in supporting this work and the seo testing? Become...

Season 2, Ep 30 SEO Success Status Code

Well, when you're doing Client SEO, the SEO part is easy, the Client part is the hard thing.  SO what DOES an SEO Success look like? Is there a better way to prepare clients for what they will be seeing and it's probably not page 1 on week 1. I mentioned this in last week's episode, in Season 1, Episode 2 - "Why I Dislike client SEO Work" I kind of go through what I don't like. In this one, I suppose a possible method. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project...

Season 2, EP 29 - My SEO Client Win

Trying a new kind of episode today, it involves a client call to let them know something that could be received in multiple ways. I couldn't record the call but I did a BEFORE and an AFTER with a little Django Reinhardt in the middle. Regular listeners remember the Season 1, Episode 2 - "Why I Dislike client SEO Work"  Find out how it all turned out - did I get sacked off the project? did I curse on the call? Only listeners will know... Here's the link to the Volatility Tool and Top SEO Factors https://seovolatility.com/ Top SEO Factors...

S2, Ep 28 - A Little Venting and a Mobile Challenge

So I thought I was going to talk about one thing, but it turns out that I was so "hot" about it that I decided to change the topic at the last minute and talk about some fun things. My happy place this week is the Mobile First Indexing Challenge and The Indexation research project.  Looking my crystal ball - I predict soon - likely before our next time together - the weather tools are going to tell us that Google is busy. Will it be an update? or is it something else? You'll have to listen to find out....

S2 - Ep 27 - How Do You Know Your SEO is Working?

Today's episode topic is one submitted by not just a listener but a Confessions Sponsor - Kyle Sabraw. Also a friend and SEO agency owner, Kyle submitted several topics and this is one - How to Know If Your SEO is Working. This went a little longer because well, I have a lot of feelings about this because most of the time you hear this from a business owner and often times it's more of a literal question. But first, I shared more details of the Mobile First Indexing Test I've been running and now it's helping more than just...

Season 2 - Episode 26 - Mind Your OWN Business

Had a hell and a heaven of a week - it's not easy knowing what is going on in Google and trying to help others. If people don't want to get better, they need to wear a label. I talk about why we need to learn how to develop and adopt an operational definition of what it looks like when a page IS indexed that isn't determined by other peoples tools (OTP) - and that we can do for ourselves. Going to do a live training - short under an hour - to show people how to test to see...

Summer of Mobile OnPage & Upcoming Topics

When I get into a test, I get INTO a test. This is no exception. I talk about the results from last and the plans moving forward. This is showing me some great information on how indexing and ranking interact between mobile and desktop. I interrupt for some news from the index and then share the first batch of submitted topics for possible summer episodes. These are the Mountain Edition 2022 shows for the next 11 weeks - so that means I will need more topics once I exhaust these - but maybe by sharing them this could be the...

Season 2 - Episode 24 Something Mobile This Way Comes

I'm shooting the breeze this week - using that SEO Volatility Tool and finding more and more ways to use it and create more opportunities for pages to show up. Also, there's an interesting update on the Mobile First Indexing test - does Google really score our sites based on the mobile version of our sites? Find out in this week's episode if the first round of results was a false signal...or not. Here's the link to the Volatility Tool and Top SEO Factors https://seovolatility.com/ Top SEO Factors Plus, announcing a new contest - you provide topics for upcoming Confessions...

Season 2, Ep 23 - Everyone! Back into the Pool!

And just like that, it's over. At least I think it is - this episode has 2 parts - the update update and then the latest on the mobile first indexing test I have running. The results are in. Listen to find out. Also, I completely spaced on mentioning where you can get the SEO Volatility Software I went on and on about. Top SEO Factors is where you can find it. Another terrific seo tool from Ted Kubaitis. Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your...

Season 2 - Episode 22 - One Week Into Google May Core Update

We are one week into the latest Google Core Update and I've got some news.  Here's an example of the twitter comment roundup articles that I have my doubts about - https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html Google may have fallen in love with a new bot - I will tell you all about it and why I've had my eye on it. Then I share some updates on the Mobile First Indexing Project - it's not all fun and games. Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your topic is chosen,...

Season 2, Ep 21 - Google May Update, or bot...

OK, so Google announced a new update this week. I may have seen some things behind the Google woodshed. Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your topic is chosen, you get a mention plus a backlink. Heck, even if you just submit a relevant topic, you'll get your name put in my hat and at the end of the summer, if your name is drawn, you'll receive a on page analysis for your keyword.  Oh, and here's the link to the google developer page I mentioned....

Season 2, Episode 20 - Part Kentucky Windage

In this episode I wasn't sure exactly how to talk about the topic - this is also the first episode in a while where I don't mention indexation! It can happen!  This is my effort to describe what I think is a blindspot in our industry and process. When it comes to what ranks it is entirely up to Google and the algo. The problem is often our source and focus. Do we have our eyes on the real prize? Or are we chasing our tails. And ultimately how much can we "know" when we can't even see the rules...

Season 2 - Episode 19 - The 2% Solution

This week I pick up where last week left off on the Google certification courses that are being offered to every US business. AND it even made the news - seo news that it. https://searchengineland.com/google-bad-seo-advice-digital-marketing-certification-course-385064 Turns out. There is a lot of drama in the world of seo about what can and can not be true AND in a course about SEO taught by the people who work at Google. At one point I talk about how you can look at what is already ranking in Google, how they are doing it - and then you don't have to worry....

Season 2, Episode 18 - Serp-Certified

This week with the announcement of Google providing certified training and specifically certificates for SEO, I thought it would be fun to check into it - peek into the statements and see what was really going on. I found stuff. It's a little different than it was presented to the SEO community - but interesting, intriguing and intricate. Who knows? I may go for it and become "Serp-Certified." Here are the articles and documents. https://www.seroundtable.com/google-offering-seo-certification-33354.html https://blog.google/outreach-initiatives/grow-with-google/career-certificates-scholarships-digital-marketing-ecommerce/ https://grow.google/certificates/digital-marketing-ecommerce/#?modal_active=none https://grow.google/employers/ https://www.coursera.org/google-certificates-for-business/ An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports...

Season 2, Episode 17 Testing, Testing, 1..2..3...

For this episode, the topic didn't arrive in the usual way. It literally landed in the middle of the night and brought it all together. It might seem obvious now but it wasn't. In this one, the format is me sharing three things I'm doing - first, a project that I hope will turn into a case study for how to break into the mesothelioma niche which we typically think of as impenetrable. Second, the thing that went bump in the night in search console and lastly the latest test looking at "mobile first indexing" and how to test for...

Season 2, Ep 16 - Expectations Managed

Pardon the Harry Potter reference but it does seem like we will need some magic to deal with client expectations even when we've done our level best to prepare them for the SEO journey. In this episode expect a few stories and a few outbursts of the type reminiscent of Dennis Miller.  In my opinion there is one more place to check for what could be better. Find out what I think it is in this episode. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports on Google...

Season 2, Episode 15 - WOW! Its All The Blue Socks - Google URL Parameter Tool

Technical difficulties today!!! It's FIXED!!!! Appreciate your patience and without delay - Here's Ted Kubaitis on Confessions!!!!!! You're not going to want to miss the premiere of a new type of Confessions of an SEO. This is called a Confessions Conversation. And my first guest is Ted Kubaitis, the creator of the Cora Suite of SEO Tools, founder of SEO Tool Lab and host of "SEO FIGHT CLUB" on youtube. In today's show we talk about the sunsetting of the Google Parameter Tool. Here's a link to the article in Search Engine Journal. https://www.searchenginejournal.com/google-sunsetting-url-parameters-tool-next-month/443463/#close Google says it's not going to...

Season 2, Episode 14 - Turtles All The Way Down

In this episode I talk about new things in the indexation research and then I go into a philosophical discussion about discussions when our test results say one thing and Google "says" another.  Next week will be the first Confessions with a Buddy!!! Going to talk about a potential doom situations for some website holders. The story I share can be discovered on Search Engine Roundtable - https://www.seroundtable.com/when-seos-disagree-with-google-33191.html Links within the story Reddit - https://www.reddit.com/r/SEO/comments/tqquwh/question_regarding_keyword_density_and_keyword/ Twitter responses - https://twitter.com/KAS_stoner/status/1508894560138670081 An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports...

Season 2 - Episode 13 - SEO Mythology Talk

In this episode, I share  new insights from the index research project - and a confession on my mesothelioma project - my thoughts of Google as a machine. Ill be frank, this may be one of those episodes where this may be better for me than it will be for you. If I'm not careful I may go into my beam me up Scotty riff - I got involved in a few more projects this past week - which is great. But there is a "eat your vegetables" part of SEO that is driving me crazy- the business part. Oh...

Season 2 - Episode 12 - Call Me Ishmael

This past week a relayed message from a consulting client saw me seeing red. And for what? I learned a lot about myself and I hope more of us really take to heart that caring about clients isn't a bad thing. But when we care JUST A LITTLE BIT MORE about ourselves and the way in how we work, it might just be a stronger position. You know it's not a Confessions episode if we don't start off talking about indexation. And without gagging, there's a teeny tiny portion where I talk about E.A.T. before sharing this week's self revelation....

Season 2, Episode 11 - Did You Get Indexed

What do Doc Vader and I have in common? Find out.  After last week's barn burner of an index project reveal on SEO Fight Club, had a few questions, have made a few tweaks and wonder does this project have a future?  The two plugins I mentioned -  Rank Math Plugin - https://bit.ly/rmwplugin  Simple Google Bot - https://bit.ly/googlebotvisit  SEO Fight Club with Ted Kubaitis. https://www.youtube.com/watch?v=Vq08n3-Ska4&t=218s  Check out Crawl or No Crawl daily broadcasts on Youtube - they last between 3 - 5 mins and give you an update from the bleeding edge of the server logs https://bit.ly/crawlornocrawl  If you havent...

Season 2, Episode 10 - SEO on the Brain

Today I wanted to explore the impact of SEO on the brain - specifically the chemical known as dopamine - I found an article of an interview of Dr Anne Lempke, Chief of Stanford University's Dual Diagnosis Addition Clinic.  https://www.theguardian.com/global/2021/aug/22/how-digital-media-turned-us-all-into-dopamine-addicts-and-what-we-can-do-to-break-the-cycle Believe it or not, this relates to my experience of the Google Indexation Project. I went from abject despair to ever breakthrough the new content indexation barrier to exhilarating week where I shared all the results on SEO Fight Club with Ted Kubaitis. https://www.youtube.com/watch?v=Vq08n3-Ska4&t=218s Check out Crawl or No Crawl daily broadcasts on Youtube - they last between 3 -...

Season 2, Episode 9 - When Helping Hurts

It has been a while since I did a Facebook mailbag topic and I know this one is something MOST SEO's have experienced. And I share about three more ACTUAL situations where clients tried to help and offer some suggestions to business owners who want to help but aren't sure what actual help to your SEO team looks like. I mentioned the Crawl or No Crawl daily broadcasts on Youtube that I started when I revamped the stack on the testing site. Honestly, I did not think going back to doing something daily like that would have been in my...

Season 2, Episode 8 - What I did Last Summer

The new testing site is indexing like gangbusters!  Finally I can answer the question that the initial test format was trying to answer - IS GOOGLE INDEXING simple html and rendering javascript! We're back in business. And I'm having fun once again. I talk a little about what I call "SEO as a sport" which is fun and a longview revenue producer. And every day a short youtube video is published with the test day findings or observations on non-test days. You can find that on Youtube - the channel is Crawl or No Crawl. Please subscribe to get early...

Season 2 - Episode 7- SEO Testing is Dead, Long Live SEO Testing

Well, this topic turned on it's head this week. In this latest episode, one of the original seo testers and longtime tester, Carolyn Holzman talks about her epiphany in seo testing. Learn about the latest on the testing indexation project in light of a new testing environment and set up of the test. And now Carolyn is broadcasting on youtube daily with short updates from the server logs on the channel "Crawl Or No Crawl" - you can find that at bit.ly/crawlornocrawl. To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ To take a look at the Cora software...

Season 2 - Episode 6 - Lost In Search

In this episode I talk about the lack of a systemized and universally accepted method of learning how SEO works and why it hurts us when we don't have one. If we know how SEO works, we know what to do when things go amiss. Mainly, we need know how GOOGLE works - and then we can be more informed. There are many levers on the side of search that are totally controlled by Google. Knowing that and WHEN they might want to move those levers helps keep us sane - not happy but sane. To take a look at...

Season 2 - Episode 5 - When Nothing Means Something

Much like the Girl with No Name from Game of Thrones, this week is a Niche with No Search Volume. After talking about indexation and the next phase of the indexation testing threshold (and who might be the first to learn what I find) - I talk about this niche thing and what it got me thinking and why we charge for keyword research. If you're a business owner, I get it. But there's a lot behind search research. Yes, we know what YOU are but do you know what your clientele needs or wants - that's where you can...

Season 2 Episode 4 - SEOs Use Their Words When They Fight

In this episode in addition to the updates on projects, I address the dust up in Twitter this week. It had to do with the term LSI - latent semantic indexing - does anything of value for SEO or not. This is not a course on LSI  but rather what happens when SEOs try to beat each other up on semantics - the words that describe something related to what we're doing. I don't mind sharing my personal thoughts on LSI but that's not the focus of the episode. Have fun! Become a supporter at the $4.99 or a Confessions...

Season 2, Episode 3 Getting Emotionally Attached To Your Keyword?

Before going into the topic of getting emotionally involved with a keyword, I provide an update on the index detector project, the buzz in the SEO world about all those crawls before an update and what Joh Mueller had to say that totally cleared that up! Which question I would pose based on the data seen in the indexation project.  Here's the link to the article with all the twitter embeds so you can follow the threads. https://www.seroundtable.com/google-crawl-spike-unrelated-to-upcoming-google-algorithm-update-32783.html This week's episode is about getting infatuated with keywords - emotionally involved to the point where it feels like a one-sided relationship....

Season 2 - Episode 2 - There's No Hyphen in Micromanager

This week I talk about the biggest pain of client SEO - micromanaging and I share some of my experiences and postulate on how to get to a non-adversarial and minimize any suspicions lurking in the mind of the person who is paying for their SEO. Forensic SEO Live Training - https://www.americanwaymedia.com/forensic-seo-live-training/ (2nd worst sales page in the history of sales pages!) Past Episodes Where I talk about the Index Detector Project and what it means for us.  https://anchor.fm/confessions-of-an-seo/episodes/Episode-34-Indexed-Not-Found-e165pri https://anchor.fm/confessions-of-an-seo/episodes/Episode-37-Who-Do-You-Believe--Google-or-Your-Lying-Eyes-e1750tv https://anchor.fm/confessions-of-an-seo/episodes/Episode-41---Show-and-Tell-e18fqb6 https://anchor.fm/confessions-of-an-seo/episodes/Episode-50---Keep-Calm-and-WTH-is-Happening-With-Indexation-e1beobn https://anchor.fm/confessions-of-an-seo/episodes/Episode-51-Dear-Google--This-is-a-Mess-e1bpa6s https://anchor.fm/confessions-of-an-seo/episodes/Episode-54-Season-2---Ep-1---Indexation-Liberation-e1c8r4d Become a supporter at the $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your...

Episode 54 Season 2 - Ep 1 - Indexation Liberation

Change is a-coming on the Google Indexation Detector Project - and it's all good - still moving forward, I tell you all things moving forward.  In this episode I share what I learned, what we have and how I'm moving forward into more specific indexation tests to find the threshold for new content - and I tell you who I'm going to share that with first. Will it be you? Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support Become a supporter at the $4.99 or a Confessions Sponsor at $9.99 or higher. If you would like to have the...

Episode 53 - Countdown to 2022

On this last day of 2021 - we look to 2022 and what we want to make of our work, businesses and lives. In this episode I share what I hope for ourselves as SEO's and businesses. December 31 2021 at 11:59 PM CST - the Survey closes. Last call to tell me what you liked and what you didn't during this first Season. New sponsors that sign up between now and Jan 1, 2022, You and/or your business will receive special mention in the press release in January announcing this to the rest of the world! Pick your level...

Episode 52 2021 Holiday Edition

It's time for the first annual Holiday Edition of Confessions of an SEO.  We start off with Google and then into some of the results of the survey that will end up as ways listeners can be supporter and what they will have access to as sponsors. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support Every at $4.99 or higher will receive a small token of appreciation in the mail that will share with the world your support of Confessions. And, if you start your support between Dec 24 - Dec 31, 2021 - You and/or your business will...

Episode 51 Dear Google, This is a Mess

Yowsa! What a lot of circumstantial evidence we have here.  Fresh data from the ongoing public research into Google's crawl and index behavior. Massive emails from Search Console saying pages had errors when pages did not have errors and a quiet announcement at the end of November. In this episode I wonder out loud what could possibly be going on at Google within the last few weeks of 2021.  Hope you enjoy it. P.S. The title of this episode came to me after I had recorded it. Reminded me of growing up after my mom checked my room closet.  Here's...

Episode 50 - Keep Calm and WTH is Happening With Indexation?

Well, this turned into a rant! Holy Cow! WTH Google!? I share the story about an early in the year project that took a nosedive which was in hindsight the idea behind the Indexation Project. And what is coming out of the project in the community is better than anything I could have wished for all of us. Here's the links to the articles mentioned in the show How Search Works - https://www.google.com/search/howsearchworks/ Google Webmaster Guidelines - https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines October Verve Article - https://www.theverge.com/2021/10/26/22747193/google-q3-2021-earnings-record-revenue-profit An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 Please take the Annual Survey - 6 questions and...

Episode 49 - Survey Says

I'll best honest - I need more feedback. In this episode I share some fun facts and what I know so far from listeners. And what may be a cool addition to SEASON 2. OK OK. There will be one but I need to know what you liked so I can do more of what more people like and less what is a but "meh". And at the end I provide the topics for the next couple of week and saving surprises for the holidays. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 Please take the Annual Survey - 6...

Episode 48 - Shop 'Til You Drop AKA Google's November Update

OMG! What a total jerk move by Google, ANOTHER update before the "High Shopping Season" - in this episode I share with SEO tools are showing as to what changed and I share MY OPINION on WHY they might have done this now. 'Cause enough already - 2021 is like the YEAR of updates. Then I break some news. Its about something I'm doing next year (2022) - and you'll be the first ones to hear about it. In this episode, I'm practicing  talking about it. I'll give you a clue - it's my SEO SUPER POWER. Episode 14 -...

Episode 47 - The Rebound SEO Agency

We've all sat there. Excited by the prospect of both growing our "book of business" and helping a small business claim their rightful share of the local market for what they offer. And then they start to share all the horrible things they experienced with their previous SEO company. Our heart sinks for two reasons.  1 - We know they are going to want us to prove to them over and over that we're not that other agency and 2 - We are likely wasting our time because even if we were to get them to sign on, we'll be...

Episode 46 I Love Stupid SEO Ideas

If you hear about SEO testing at all you probably think we're all insanely curious and have completely lost the reason that ultimately we all need to make revenue for our own company or our clients. Well, I call B.S. on that but honestly I will admit that I DO love stupid SEO ideas. The stupider the better!  In this episode I share a test so stupid that instead of dropping the listing - I took it to the #1 spot for the keyword. A failed test. LOL! And that's not all, there's more!  Also, please remember to let me...

Episode 45 - When to Say No to SEO

Some times there are times when the best way to be of service to a business is to say no even if the reason has nothing to do with our ability to SEO their website. Maybe it's an ROI - return on investment type of issue or maybe it's because there are obstacles to conversion which would then lead into an ROI issue. Here's a couple of my stories on times when I did say no and times when I should have. https://www.surveymonkey.com/r/R9ZX8Z2 I'd like to know what kinds of stories you'd like should Confessions move into Season 2! It's...

Episode 44 - Halloween Google 2021 Indexation Style

I realized that this is the Halloween Episode and it sure fits the scary environment in Google when it comes to getting new content into the index. And when I say scary - it's bad. Some of my musings include the following: Why is indexation so essential to business? Do we publish too much on our own sites for our own good? Big question, What if this is a wounded Google? Why Cant Google Show us what they got? Page 1 is a cruel mistress. Hope you have a good candy day. You can find me on Linkedin - Carolyn...

Episode 43 Fantasy SEO

Is this real life? Or is this fantasy? This week I share my deepest fantasy SEO ideas that sprang from a conversation with a colleague about time to ranking once working on a page. And well, you might listen to this and think I've lost my mind, it doesn't work that way.  I'm a fan of challenging my own beliefs on what client SEO could be if we tried. And do things in a way where we're not trading hours for dollars but value for dollars. Would love to hear your thoughts and feedback - what's your best SEO life?...

Episode 42 Where Do You Go When You Have SEO Questions

This week is an example of transmuting what seemed like a failed expedition to talking about the kind of things SEO's don't normally talk about - how do we get answers to our SEO questions. Two questions posed in the last few weeks illustrate the problem as I see it- too many people trying to chart a course in SEO without a map, who ask questions of strangers in social media and those that conflate the information they get from tools as a short cut to what it takes to rank within Google. We as SEOs may work in isolation,...

Episode 41 - Show and Tell

This week I share and tell about a couple of projects - one is the index detector project, is it a tool? What the heck is it supposed to do and where I suspect our conditioning is the reason why it's initially viewed as a tool. I talk about indexation and what makes it so essential to SEO testing. I talk about my first SEO test and an underground SEO training for intermediate and advanced SEOs that you won't hear about unless someone like me tells you about it. You can find me on Linkedin - Carolyn Holzman. American Way...

Episode 40 Core Web Vitals...Field Evidence

It's been a long time in coming. This past week John Muller confirmed that Core Web Vitals has been rolled out and in in play as of the end of August 2021. We've been told Core Web Vitals would be a ranking factor. Higher page scores for CWV will be beneficial and conversely, low scores will be harmful. But what evidence do we have that these efforts, beyond common sense site speed efforts, to mold our pages to Core Web Vital "standards" going to yield something we can get an ROI out of? That changed this past week and someone...

Episode 39 Testing vs Testing

If you've listened to any of Confessions, you know that I'm a strong advocate of seo testing. It's a relatively new slice of SEO and has been instrumental in teasing new observations out of Google that helps us understand how relevance works as well as a host of other things. Today in addition to updating you on the Google Index Detector project - https://www.AmericanWayMedia.com/index-detector/ and some other things, you'll mainly hear about new seo testing opportunities as well as what it looks like to actually BE an SEO tester. What SEO testing is and what it is not. Here are...

Episode 38 Newly Discovered SEO KPIs

You know you're a nerd if you're like me and excited about this discovery of new SEO key performance indicators (KPIs) but these address some real-world issues for client SEOs. For too long we have absorbed all the weird stuff we have seen all the time to something wrong with what we're doing but in reality, we're seeing built-in conditions in search. To be able to have the language to describe and a tool to discover it is progress in professional search. You might brush up hard on your beliefs about ranking but you might also find some freedom and...

Episode 37 Who Do You Believe, Google or Your Lying Eyes

In this Episode I talk about the current SEO testing project that has sort of taken over my life - every day new content is published to a site for the purpose of finding out if Google is even indexing new content anymore. Plus there are two kinds of rendering possible on each page - simple html content and javascript. I have questions. Most SEO's are confounded by what they are seeing when they publish new content but consistently see in search console - Excluded - discovered not crawled, crawled by not indexed or the dreaded Google doesn't know the...

Episode 36 What to Do Before Hiring an SEO Company

This week's topic comes from a Search Engine Journal article by Amanda DeSilvestro https://www.searchenginejournal.com/hiring-local-seo-agency-questions/414522/ This is going to be in two parts - this one is in the beginning of the article where they advise what a business needs to do before seeking out SEO proposals. There are five suggestions and most are good but there is one that I think defies the reality of the situation. See if you can tell which one I think is fantasy. There's an announcement about new data from the Google Index Detector - https://www.americanwaymedia.com/index-detector/ You can find me on Linkedin - Carolyn Holzman....

Episode 35 - Organic Raspberry Confidence

This week's topic is something we probably don't talk about a lot because it's not always an easy one. This comes from a listener. an independent SEO and  I took some time on this one because I think its far more common than we want to let on - questioning ourselves on how do we know if were a good SEO or not. And who has the right to tell us. And at the end there's an announcement about a public source - an index detector - https://www.americanwaymedia.com/index-detector/ This is a labor of love - every day a new page...

Episode 34 Indexed Not Found

There's a lot of slow Google lately. Slow in they aren't indexing new content as quickly as they used to and to "help" things along they have these weird messages in Google Search Console. There's a plug for the value of SEO testing but this is a shorter episode - I need to get used to Texas heat again! You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA Photo by Kindel Media from Pexels

Episode 33 - The Case of The Curious SEO Proposal

In this episode - we are going to go over a proposal that was sent in by a listener.  I thought rather than JUST respond to them privately, this might be a terrific exercise in demonstrating how little equal understanding there is on both sides of "the farmers and the cowboys." I'm sure the recipient of this proposal believes they receive an SEO services proposal - because they told me as much when I asked. And I'm equally sure the sender of this proposal believes they were quite clear on the SEO portion of it. And much hilarity ensues... If...

Episode 32 - SEO Projects Updates and Testing

Something I havent done lately is updating you on some of the SEO projects Im working on. So Im just making a liar out of myself when I say you wont find any SEO tactics in here. This one I would say you will find SEO principles. I share the very method used to choose a rank and sell niche - do not recommend it. And take you a little behind the scenes on the funny bumps in the road along the way - one of which was my ego. (But I'm fine now - thanks for asking.) And then...

Episode 31 - SEO Bits and Bobs

In this episode, this is a new type of episode - a "Bits and Bobs" type of show - in here is a collection of four things too small to be a full episode but definitely somethings to discuss.  1. what is the ONE topic that constantly shows up in Voice SEO conversations every single time and has the potential to suppress Voice? 2. I had a new "Confession" to make. 3. Why isn't this an interview show? 4. An idea to crowd search on something to help good SEO rise to the top and business owners to be able...

Episode 30 - State of Voice Search July Update

After about 6 months of developing the content for my upcoming Voice SEO course - I felt it was necessary to publish an update. Look for future updates on both what I'm doing and what the current limitations are for "Screenless Search" which is how I'm starting to refer to it as. Listeners will experience more of a breakdown of what exactly are we calling Voice SEO? Is it how we search? Is it how the search is delivered to us? Is it too late? Are there things we as marketers and business owners need to know? This is the...

Episode 29 - Will Artificial Intelligence Kill SEO?

Search Engine Journal shared a week ago about a question posed to John Mueller which was basically - if Googles machine learning is going to get so good at knowing what a page is about, will SEO become obsolete? https://www.searchenginejournal.com/googles-john-mueller-doesnt-see-seo-becoming-obsolete/412373/ I'm guessing the person who asked the question is either a business owner who might not know exactly WHY they are doing their own SEO, other than proving "penny-wise, pound-foolish". But it does show a peculiar lack of SEO purpose and maybe that's why John didn't know how to really respond - was he implying something or not wanting to...

Episode 28 The Summer of Updates

This episode is my take on what feels like "never-ending" series of updates in Google since March of 2020. Alright already.  In particular, I wanted to talk to business owners and C-level executives of a certain age who think they "know what SEO is" but have nothing on their site ranking for any value keyword that doesn't have their brand name in it.  Another question I have - How do we know what is a true update these days and not the result of Google catching up on all the things Google has not been doing because some data stream...

Episode 27 - This Isn't Your Dad's SEO Anymore

In this episode targeted towards business owners, I share my thoughts on how the shifting zones of relevance within Google remind me of when my dad retired a 2nd time as a VW auto mechanic and what he shared with me. Would I go into today's Google SEO if I was who and where I was 13 years ago with only rank trackers and site diagnostic software?  I really feel for those business owners who are going it alone and for those who had previous success and yet now are spending more time figuring out Google than expanding their own...

Episode 26 - My SEO Pet Peeves

Don't you just love "pet peeves" - the things that drive you crazy? Me too. In this episode I reveal my TOP THREE pet peeves - something about content, domains and Google. It's not every day one can fit SEO and the Witches from Macbeth in the same content. What are YOUR pet peeves in SEO? Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by Tumisu from Pixabay Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA

Episode 25 - Voice SEO

In this episode I talk a little about how I got into Voice SEO and how the course is evolving. I even share a demo that if you have an Alexa or Google device you can talk to my website.  If you have an Alexa say "Alexa, launch American Way Media" or for google "Hey Google, Talk to American Way Media" Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by Tumisu from Pixabay Music from Uppbeat...

Episode 24 - CSI SEO

Today Id like to share some cool news and it's about what I have come to know as my SEO superpower. I mentioned it back in Episode 14 but today I have something to share. It's short. I'm on the road and wanted to make sure you knew, that I knew, that you knew these things are scheduled on every Friday at 8 am CST. UPDATE: Not only did I discover my super power - I turned it into something I can share.  There is a course now on Forensic SEO - It's a LIVE training (no recordings, no replays...

Episode 23 - Super Chill Core SEO

If you're doing anything related to digital marketing you may be hearing a lot about Core Web Vitals - Google's new shiny tool that promised to be a ranking factor. How does this impact you as an SEO or web developer or a business owner? Get the full and straight skinny here without fear or favor or big long words! Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by cottonbro from Pexels Music from Uppbeat (free...

Episode 22 - What a RELIEF!!!

This episode is where I talk about how data brings peace of mind. If you know the rules are, and you know the rules change, and you know you're not going to be told that the rules change, then the real game is to be able to identify WHEN those rules change and to be able to do it faster than your competitors. Dec 15, 2019 is a memorable date for me - I explain why in the episode. It took until May 2021 for me to get some peace around what happened. That was 524 days that I carried...

Episode 21 - Summer SEO Topics

I started planning out summer episodes - I had no idea that there were that many weeks in what we refer to as "summer". As I was doing it the thought occurred to me that sharing what questions come up from myself and others might be helpful for anyone else who is putting together their own podcast AND to explore more fully WHY this podcast is NOT interviews of other SEOs. Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com...

Episode 20 - V is for Volatile - Part 2

This episode relates to Episode 19 and how we as SEO's need to accept the reality, that Google's ability to let us into the game is what we're fighting right now - the only way to play is to be able to get found, crawled, indexed and then rank. And it's not getting easier. This episode in this 2-part series on volatility is addressed to the SEO. Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX

Episode 19 - V is for Volatile - Part 1

In this episode, I address the way Google stays silent when things are not working as planned, when they are having problems. And without authority in our ability as SEOs to call them as we see them with precision, then we invite confusion and stay ignorant. This is part of a 2-part series on volatility within the search results and how business owners can benefit from understanding that there are more things going on between hitting publish and when a page ranks for it's search terms. Hope you enjoy it and feel free to send in any comments or feedback...

Episode 18 - Play Hard Ball SEO Side

I'm Just A Girl Who CAN Say "No". But it's not always easy but it can be for the best. In this episode, I'm looking at the same Client offer but this time from the SEO side. If you want to catch up check out Episode 17 Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by Jose Francisco Morales on Unsplash

Episode 17 - Playing Hard Ball - Client Side

This is one of the Facebook "mailbag" episodes where we discuss situational SEO - this originally was posted in an SEO Facebook group. While I think it is common for business owners who are used to employees to make the mistake that SEO is all about motivation. They leave out a vital component in their calculation. I devised a way for business owners to adjust their review process so that they can better find the right SEO for their business.  Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on...

Episode 16 - What if I knew then what I do now

As promised I said I would answer any incoming questions or respond to feedback from listeners. My goal is for this podcast to be a resource to an SEO and the businesses that they service. Might be the case. In this episode I respond to a question about how I might have structured a deal with my First SEO Client (Episode 5). And the reason I wanted to feature this question is that it parallels a current opportunity I am negotiating where there is a component of increasing the cost of SEO services in proportion to the increase in revenue....

Episode 15 - Hiring an SEO Company

I think this is the most perplexing question for both for a business seeking to find some other business to work with and for those businesses that offer SEO.   Maybe not as unanswerable as the chicken or the egg question, but this will remain a thorn in the side of many a business. At least until we as an industry offer some kind of solution. I pose one way to potentially address this - maybe it is not perfect but maybe it can be explored by some courageous SEO's who aren't afraid to let another SEO company have a...

Episode 14 - What's Your Superpower?

In this episode I reflect a little on how easy it is to not see all the things that truly make us unique not only as SEO's but as humans. Through a conversation with a colleague, I uncover how to talk about what is my "super power" - which I think is a great way to describe the thing that comes so naturally to you that seems so amazing to others - that you're in awe that anyone noticed. I also share the SEO community that I've been talking about for the past couple of months - http://bit.ly/seofriends and invite...

Episode 13 - Google Updates - Personal and Public

Ready for a change up? This episode is both reflective and an update. Things are moving. My future moves are coming together and lo and behold it appears to be both inclusive of the elements I desire and exclusive of the things that literally suck my soul dry. SO it's like a Google update on both a personal and public front. What happened this week on the Google update? Learn that one of my live field examples dropped suddenly. What did I do? Can this site be saved? You'll find out what the big deal is in this week's episode....

Episode 12 - Part 2 of SEO Packages????

OK, this was a hard episode to figure out and come to some grips on how to talk about this  - I started and stopped because I realized it might seem disingenuous for me to talk about ways to make monthly SEO more palatable to business owners AND SEOs. I mean, I decided for me and what I wanted, I wasn't going to go back into agency SEO. This time I'm owning the assets or part of the revenue generated and only on the projects that interest me.  I think client work is always going to be challenging - the...

Episode 11 Part 1 - Packages? We Don't Need No Packages!

This is Part 1 of a two-part Episode on...wait for it, the dreaded SEO Packages. This is the part where I talk with the business owner about what these are, why they may exist and what they are good for and why there might be a better way to think about it. You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Image Treatment by American Way Media, LLC

Episode 10 Where do keywords come from?

In this nine minutes, I explore the mystery of a list of keywords. As an SEO, I'll be honest, I marvel (still) that business owners don't get it. In this episode, there is a professional who got someone to "do their seo" but was distrustful of a list of search terms. Is she being taken advantage of? There's so much to address on BOTH sides - for not only the business owner AND the SEO. You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Image by American Way Media

Episode 9 - SEO Fairy Tales and Other Stories

This week's episode is a Facebook mailbag segment. In this episode expect to hear the blunt truth about timelines and rankings.  I have the deepest compassion for business owners, I was one for a long time before I became an SEO and then an SEO researcher. I get it. We are are susceptible to doubt and questions, did we make the right choice. What is a reasonable timeframe? What is a reasonable result? And understandably I have empathy and respect for the SEO. There's a lot going on within Google and it's not always on you. You can find me...

Episode 8 - What is SEO Testing?

This is an SEO rant. I think we have a new type of recurring episode. This is pretty much my take on SEO test, what it is, why it's important to me, why aren't more SEO's doing this and what the controversy is in the SEO community about testing with fake keywords. I realized I left out the BIGGEST value to testing after I listened to the playback. The value to me is - if I can get a competitive edge on a result - that means revenue to me, to my client, their family, their employees and their families....

Episode 7 - When A Person Only Has a Hammer

This episode is a Facebook mailbag. I explore a common situation - an SEO has achieved a lot only to be told by the business owner they won't be happy until it's 3X whatever was achieved.

Episode 6 Freshman Orientation - What The Hell Is Going On?

Since I just plopped down in your life and did a stream of consciousness recounting of my life in SEO, some of you may want to know a little more about the structure I have in mind for this adventure. My plan is grow this podcast while I prepare my course on Voice SEO or screen less SEO which will have a podcast aspect to it. I prefer to walk my own talk, literally. In this episode, I detail my ideas of seven (7) types of recurring segments that I think will permit me to continue to have content for...

Episode 5 - My First SEO Client

When I first put up the shingle that said I was in the SEO business - my first client was my next door business neighbor in the business park where I rented my office. I share the good, the bad and the ugly at least for the sustainable part of an SEO firm. How successful was this? What did I learn? Will I ever know? You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Photo by Rafael Garcin on Unsplash

Episode 4 - It's OK to Reinvent Yourself

Stepping back I realized that the movement from one thing to another while it may sound easy, doesn't always feel easy or positive. I felt on some level that having to reinvent myself meant I had failed somehow. Instead of seeing it as a falling away of the things that no longer worked, I was making it into the least positive interpretation. Yeah, I know, I not the only one. But maybe given how this last year has been, there might be someone else out there that is feeling the same and just might need some encouragement to be courageous...

Episode 3 - The Conundrum

I have discovered this passion for helping businesses by using my SEO skills and thought processes. And I dont want to create my own agency or work for someone else's. But if not direct or indirect client work, how would I make a living? I dont want to be at the beck and call of everybody who reads an article on SEO and thinks they need to micromanage my work, whether it's an independent business owner or a production manager preparing client reports. I've been in SEO testing since it began in 2015. SEO testing is setting up single variable(ish)...

Episode 2 - Why I Dislike Working with SEO Clients

In this episode the original title was "Why I Hate to Work with SEO Clients" and I thought it was too harsh and implied the fault was all on the client-side. But the reason that it is hard to work with clients is not only their possible jaded history with other SEO agencies, but how powerful the message is from Google that implies that a business owner or corporation need only read the latest blog or attend the latest training session and that's all you need. The truth is Google is a business that makes its revenue on the search-side...

Episode 1 - Why Do I Love being an SEO?

In this episode, I introduce myself, Carolyn Holzman, and ponder my love of being an SEO, how a courier introduced me to Google My Business and a few other things. This podcast series is for independent business owners, marketing managers or other SEOs for the purpose of humanizing an often misunderstood industry. I take a little time talking about the "elephant in the room" when it comes to the general conception of SEO to independent businesses and why that might be. Is it because this unregulated industry is untrustworthy or is it because most businesses don't really know what SEO...

Crawling Mondays by Aleyda - SEO News Tips and Interviews

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The top SEO tip for 2026 of +12 SEO specialists

Learn about the top SEO tip for 2026 of +12 SEO specialists, including Crystal Carter, Chris Green, Jonathan Jones, Myriam Jessier, Gabi Troxler, Anke Probst, Corina Burri, Dan Taylor , Charlie Whitworth, Jonathan Moore, Alex Moss... and mine as well. * What's your Top SEO tip? Leave it in the comments and I'll feature in the SEOFOMO Search Trends Report for 2026 Thanks Similarweb (https://www.similarweb.com/) for sponsoring Crawling Mondays videos

SEO Predictions and expectations of +20 SEO specialists for 2026

Learn about the SEO predictions and expectations from top specialists, featuring John Mueller, Barry Schwartz, Dawn Anderson, Judith Lewis, Eli Schwartz, Clara Soteras Acosta, Emina Demiri, Anthony Barone, Seb Atkinson, Dani Leitner, Mihai Aperghis, Julian Redlich, Nadia Mojahed, Max Woelfle, Nikola Minkov, Dave Rohrer, Stephan Czysch, Carolyn Shelby, Simon Vreeman, Evgeni Yordanov, M.Eng., and yours truly!* What's your Top SEO prediction and expectation? Leave it in the comments and I'll feature in the SEOFOMO Search Trends Report for 2026 Subscribe to seofomo(.)co to avoid missing out. Thanks to Similarweb for their sponsorship! Check it out: https://www.similarweb.com/#seotrends #seopredictions #seoexpectations

OpenAI has introduced shopping research in ChatGPT - #SEOFOMO TL;DR December 1st, 2025

The top SEO & AI Search News of the Week with #SEOFOMO TL;DR * OpenAI has introduced shopping research in ChatGPT OpenAI is introducing shopping research, a new feature in ChatGPT that researches on your behalf to help you find the right products.* ChatGPT Shopping Powered by Google Shopping, & other Discoveries from under the Hood by Alexis Rylko. * Google: Rewriting AI Content With Human Content Won't Lead To Recovery - Coverage by Barry Schwartz of John Mueller answer* Googles Mueller Questions Need For LLM-Only Markdown Pages - Coverage by Barry Schwartz of John Mueller answer--- Thanks to today's...

OpenAI announces Instant Checkout and the Agentic Commerce Protocol - #SEOFOMO TL;DR Oct 6, 2025

OpenAI announces Instant Checkout and the Agentic Commerce Protocol and other most popular SEO & AI Search News of the Week in today's #SEOFOMO TL; DR OpenAI announces Instant Checkout and the Agentic Commerce Protocol OpenAI Product Feeds: From Catalogs to Conversations by Andrea VolpiniHow to Audit Brand Mentions for Modern SEO by Despina GavoyannisGoogle AI Mode With More Visual Responses & Visual Fan-Out Technique by Barry SchwartzSEO for Growth Case Study: Revolutionizing a Saturated Market by Gabriela Jennifer TroxlerThanks Similarweb: https://www.similarweb.com/, for today's sponsorship Subscribe to #SEOFOMO: seofomo(.)co

Google's August 2025 Spam Update Finished Rolling Out - #SEOFOMO TL;DR September 29, 2025

More from this week's biggest search stories #SEOFOMO TL;DR: * Google August 2025 Spam Update roll out was completed on September 22nd, taking almost a month, since its initial release on August 26.* ChatGPT introduces ChatGPT Pulse * Cloudflare is launching The Content Signals Policy, a robots txt directive to establish your content access to AI platforms* Ideas for Successful Content in AI Search by Tomek Rudzki* How to fix Shopify crawl issues in Screaming Frog and Sitebulb using Web Bot Auth by Chris Lever - Today's episode is sponsored by Similarweb Thanks for your sponsorship! Check it out: https://www.similarweb.com/Subscribe...

Google will Need to Share Data with Competitors - #SEOFOMO TL;DR September 8, 2025

Google won't need to sell Chrome but will need to Share Data with Competitors and more in today's #SEOFOMO TL;DR * Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data - coverage by Barry Schwartz and deep analysis by Marie Haynes* Googles Danny Sullivan: Good SEO is good GEO - Coverage by Danny Goodwin* Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study by Will Guevara* Branding in the Age of AI and Zero-Click SERPs - an interview by Gianluca Fiorelli with Rand Fishkin Thanks Similarweb for your sponsorship Check it out: https://www.similarweb.com/

Google Released the August 2025 Spam Update - #SEOFOMO TL;DR September 1st, 2025

The Hottest SEO and AI search stories of the week with #SEOFOMO TL;DR: * Google August 2025 Spam Update Impact Felt Quickly by Barry Schwartz* The VP of Product at Google Search has shared in X that they will be featuring more links in AI Mode* New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasnt dipped by Rand Fishkin* Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search by Gianluca FiorelliSponsored by Similarweb: https://www.similarweb.com/ Take a look at the latest edition in the...

Digital PR & Authority Building in the Age of AI Search

Learn the latest about growing your authority via digital PR in the age of AI Search with specialists Gareth Hoyle from Marketing Signals and Mark Rofe, Independent Digital PR specialist, going through: 00:34 - What has changed and what hasn't in Digital PR with AI search05:42 - What are the top do's and dont's when using Digital PR to build Authority11:50 - Easy actions to start with Digital PR in the right way17:31 - Top recommended Digital PR resources 21:39 - A last digital PR and authority building tip Subscribe to the SEOFOMO newsletter to avoid missing out about the...

Google AI Mode is (almost) going Global and more - #SEOFOMO TL;DR August 25

In today's #SEOFOMO TL;DR going through the top news from the latest edition of SEOFOMO* AI Mode in Search gets new agentic features and expands globally* OpenAI Is Challenging GoogleWhile Using Its Search Data* AI vs Search Traffic Analysis Dashboard by Ahrefs* 5 ways to adapt your content strategy for LLMs by Kevin Indig* The Future of SEO for News Publishers in 2025: Crafting the Perfect Recipe for the Best Summer Ice Cream by Clara Soteras--- Thanks Similarweb, for today's sponsorship https://www.similarweb.com/

Google Launches Preferred Sources - #SEOFOMO TL;DR Aug 18, 2025

Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News of the week: * Google launches Preferred Sources in the U.S. and India* GPT-5 Made SEO Irreplaceable by Dan Petrovic* Google Introduces Flight Deals: an AI-powered flight search tool* How much content do top-ranking eCommerce category pages really have? [2025 study] by James Brockbank--- Sponsored by Similarweb https://www.similarweb.com/ PS: Check the latest #SEOFOMO newsletter in the comments and subscribe if you haven't yet.

Google Is Sending Less Traffic, but SEO Is Not Dead - #SEOFOMO TL;DR Aug 11, 2025

Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO SEO and AI search News of the week on August 11, 2025: * AI in Search is driving more queries and higher quality clicks by Liz Reid* SEO Is Dead. Say Hello to GEO. by John Herrman* Google Pitching AI Mode Ads To Advertisers by Barry Schwartz* Introducing GPT-5 by OpenAI * GPT5s browsing initial tests by Josh Blyskal--- Sponsored by Similarweb: https://www.similarweb.com/

Google Tests Web Guide Their AI Organized Search Results - #SEOFOMO TL;DR July 29, 2025

Learn about the New Google's Web Guide Experiment, their AI Organized Search Results in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Cindy Krum from Mobile Moxie: Web Guide: An experimental AI-organized search results pageGoogle releases Try on styles with AI, jump on great prices and moreGoogle: AI Overviews Drive 10% More Queries, Per Q2 EarningsGoogle CTRs Drop 32% For Top Result After AI Overview RolloutConfirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]Google Search Central APAC 2025--- Sponsored by Similarweb: https://www.similarweb.com/

Google's June 2025 core update Impact - #SEOFOMO TL;DR July 21st, 2025

Learn about the impact of Google's June 2025 Core Update in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Tory Gray: Analyzing pages that improved following the June 2025 core update by Marie HaynesA Few Key Shifts from the June Core Update in Ecommerce, SaaS, and Publications in SERPs:The Great Decoupling of Clicks and Impressions Whiteboard Friday by Tom Capper Topic-first SEO: The smarter way to scale authority by Kevin Indig and Amanda Johnson AI search is booming, but SEO is still not dead by Lily RayIntroducing ChatGPT agent: bridging research and...

How to Successfully Pitch and Speak at SEO & Digital Marketing Events

Learn how to successfully pitch and speak at SEO and digital marketing conferences in this edition with event organizers Kelvin Newman from BrightonSEO & HeroConf and Kirstie Hoskin from International Search Summit and International Social Summit from Webcertain; going through: 01:11 - What are the top mistakes people make when pitching to conferences? 10:35 - What criteria do you use to pick sessions, and what are your tips to get chosen? 19:40 - Tips for new SEO speakers to get picked when pitching at events. 22:14 - What are the things people don't realize about running events that you wish...

Is ChatGPT Relying on Google and Shopify for Answers? #SEOFOMO TL;DR July 14, 2025

Learn about the reliance of ChatGPT in Google and Shopify for Answers in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Lily Ray: Study: SearchGPT (Quietly) Abandons Bing and Moves to Google by Alexis RylkoShopify is listed along with Bing as a ChatGPT third-party search providerRevealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPTs Recommendations by James BrockbankGoogle June 2025 Core Update Leading To Some Partial HCU Recoveries by Barry SchwartzSponsored by Similarweb https://www.similarweb.com/Subscribe to the SEOFOMO Newsletter to avoid missing out: https://hub.seofomo.co/

The ChatGPT 4o System Prompt Leak - SEOFOMO TL; DR July 7, 2025

Learn about ChatGPT 4o System Prompt Leak in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News: * ChatGPT 4o System Prompt Leak: SEO Impact by Hanns Kronenberg* Google releasing the June 2025 core update* Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews by Barry Schwartz* Referral Patterns in Google AI Mode: Understanding the Early Data by Garrett Sussman* Explaining The Great Decoupling To C-Level by Dan Taylor * How To Adjust Your Content Strategy for Googles AI Mode by John IwuozorSponsored by Similarweb https://www.similarweb.com/

Google AI Mode vs Traditional Search - #SEOFOMO TL;DR July 1st, 2025

Learn about the differences between Google's AI Mode vs traditional search results with Aleyda Solis and Roxana Stingu in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/#SEO #AIMODE #AISEARCH

The Great Organic Traffic Decoupling & What to do about it - #SEOFOMO TL;DR, June 23, 2025

Learn about the great organic search traffic decoupling with Aleyda Solis and Jono Alderson in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

The AI Searchs Impact on Publishers - #SEOFOMO TL;DR June 16, 2025

Learn about the impact of AI search on publishing websites with Aleyda Solis and Barry Adams in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Traditional SEO vs AI Search Optimization (GEO, AEO) - #SEOFOMO TL;DR June 9, 2025

Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

AI Mode & The Query Fan-Out Technique: How Google AI Search Works | The Latest in SEO [June 2, 2025]

Learn all what you need to know about Google's AI Mode & The Query Fan-Out Technique to understand How Google AI Search Works, and the implications toward SEO in the latest episode of the SEOFOMO TL;DR with SEO Consultant Aleyda Solis and guest Aleyda Volpini -founder of Wordlift- going thorough the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Google AI Mode Announcement Analysis - The Hottest in SEO News with SEOFOMO TL;DR

Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/

The Hottest in SEO This Week from #SEOFOMO - May 19, 2025

Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 19, 2025 * The ABCs of Google ranking signals: What top search engineers revealed by Danny Goodwin* Google Clarifies: AI Overview Links Share Single Position In Search Console by Matt G. Southern * How to Set Up Claude Desktop with Google Search Console MCP by Richard Baxter* AI Search: Where Are We & What Can We Do About It? Thanks to Similarweb for today's edition sponsorship https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from...

The Hottest in SEO This Week from #SEOFOMO - May 12, 2025

Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 12, 2025 * Googles Updated Raters Guidelines Target Fake EEAT Content by Roger Montti* Googles Walled Garden: Users Make 10 Clicks Before Leaving by Matt G. Southern / Tyler Einberger* How AI Overviews Shift Traffic From Publishers to Google by Cyrus Shepard* Apple Says Google Searches Down On Safari & Google Says Searches Are Up by Barry Schwartz* Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Googles Search Shift by Jana GarankoThanks to Similarweb for today's...

The Hottest in SEO This Week from #SEOFOMO - May 5, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - May 5, 2025 * Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel - coverage by Barry Schwartz* ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations - coverage by Matt G. Southern* How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's documentation* 11 Lessons Learned From Auditing Over 500 Websites by Olga Zarr* The State of Ecommerce SEO in 2025: How to Win in Todays Product SERPsThanks...

The Hottest in SEO This Week from #SEOFOMO - April 28

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 28, 2025 Google Stops Supporting Special Announcement Structured Data On July 31 - coverage by Barry SchwartzGoogle: How To Remove Site From Search Without Verifying Ownership - coverage by Roger MonttiPrevisibles New AI SEO Benchmark - by David BellYour Audience, Your Edge: Unpacking Zero-Click Marketing - interview of Gianluca Fiorelli with Amanda NatividadThanks to Ahrefs for today's edition sponsorship This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter....

The Hottest in SEO This Week from #SEOFOMO - April 21

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 21, 2025 * Google Search to redirect its country level TLDs to Google dot com - Coverage by Barry Schwartz* Google Says LLMs(.)Txt Comparable To Keywords Meta Tag - by Roger Montti* AI Overviews Reduce Clicks by 34.5% by Ryan Law and Xibeijia Guan* The SEOFOMO Ecommerce SEO in 2025 Survey ResultsThanks to Ahrefs for today's edition sponsorship This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter -...

The Hottest in SEO This Week from #SEOFOMO - April 14, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 14, 2025 * Google quality raters now assess whether content is AI-generated by Danny Goodwin* The Best of Published Decks from the Latest BrightonSEO [April 2025] * What should content strategy be for LLM Optimization? A study of 768k citations by Beeri Amiel* 3 ways to optimize for AI search bots by Timothy ResnikThanks to Ahrefs for today's edition sponsorship Check out Brand Radar here: https://ahrefs.com/brand-radar This is the TL;DR covering the most popular resources and news from...

The Hottest in SEO This Week from #SEOFOMO - April 7, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From hashtag#SEOFOMO - April 7, 2025 * March 2025 Google Core Update (Winners & Losers) by Shane Dutka* Googles Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes by Matt G. Southern / Martin Splitt* SEO VS GEO: Optimizing for Traditional vs AI Search by Yours Truly * Google: We Don't Have A Brand-Ranking System But... by Barry Schwartz This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter: https://seofomo.co/posts/the-latest-search-updates-news-for-you-seofomo-april-5-2025 #SEO #SEOFOMO #SEOnews

How to Measure The Impact of AI Overviews on Organic Search Traffic

The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch

The Hottest in SEO This Week from #SEOFOMO - March 17, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 17, 2025 * Google Released the March 2025core update on March 13, 2025 * Google Responds To Publishers Concerns On AI Mode by Barry Schwartz* Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) by Neri Bluman* How To Use Data Analytics For Effective Link Building And SEO Growth by Bart MageraThis is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can...

The Hottest in SEO This Week from #SEOFOMO - March 9, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 9, 2025 * Expanding AI Overviews and introducing AI Mode by Google * 5 Early Observations about The New Google AI Mode in Test * Google CTR Stats Changes Report for Q4 2024 by Dan Popa * SEO Forecasting - A Complete Guide to Predict Organic Growth by Botpresso* 5 Reasons Why You Should Count Queries in Search Console by Matthew MellingerThis is the TL;DR covering the most popular resources and news from the latest edition of the...

The Hottest in SEO This Week from #SEOFOMO - March 3, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - March 3rd, 2025 * How Google determines relevancy & helpfulness by Marie Haynes* SEO product manager role is a future of SEO by Ivan Palii* Controlling Your Brand Position Online With SEO by Dan Taylor * 2025 SEO Benchmarks Report by SimilarwebThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want here: https://seofomo.co/posts/your-seo-news-with-seofomo-are-here-march-2nd-2025 Thanks Similarweb for being today's awesome sponsor Learn more...

The Hottest in SEO This Week from #SEOFOMO - Feb 24, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 24, 2025 * SEO A/B Testing Ideas to Improve Search Performance * The Free AI Rank Tracker * Googles New Diversity Update: How to Fix Your Ruined Rankings * How to Analyze a Sudden Drop in Website Traffic [With Template] This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter. You can go through it if you want here: https://seofomo.co/posts/the-latest-seo-updates-with-seofomo-feb-23-2025 Thanks Similarweb (https://www.similarweb.com/) for being today's awesome sponsor

The Hottest in SEO This Week from SEOFOMO - Feb 17, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 17, 2025 * Google: How To Tell If Google Sees Tabbed Navigation* Google Reassures That hashtag#Anchor URLs In GSC Are Okay* How to get ROAS for Ecommerce SEO using Google Analytics* Does your ecommerce suffer from an excess of "Crawled Not Indexed" PDPs?* AI Brand and Product Visibility in ChatGPT This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too...

The Hottest in SEO This Week from SEOFOMO - Feb 11, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 11, 2025 * Google: Don't Update Lastmod Date With Copyright Date Changes* Using Search Console and Google Analytics data for SEO* Google's Gary Illyes: Focus On Originality In 2025 * Generative AI Mentions In Google's Search Quality Rater Guidelines* Generate llms(.)txt * Cloudflare Radar AI InsightsThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it here: https://seofomo.co/posts/your-seo-updates-with-seofomo-feb-9-2025Thanks Similarweb for being today's awesome sponsor If...

The Hottest in SEO This Week from SEOFOMO - Feb 3rd, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 3rd, 2025 * Google Says Links Matter LessAhrefs Looked at 1,000,000 SERPs to See if Its True by Patrick Stox * Your guide to SEO forecasting with Google Sheets by Sara Taher * AI optimization: How to optimize your content for AI search and agents by Jed White This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too here: https://seofomo.co/posts/all-the-search-updates-are-here-seofomo-feb-2nd-2025...

The Hottest in SEO This Week from SEOFOMO - Jan 27, 2025

It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025 Google Shares Insight On SEO For AI Overviews Measuring the Impact of Google AI Overviews on SEO Performance Hubspots Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean for SEO? This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too since I'll be linking to it in the comments....

The Hottest in SEO This Week from SEOFOMO - Jan 13, 2025

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

SEO for Brand Recognition and Visibility: Why is So Important & How to Start?

Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding

The Hottest in SEO This Week from SEOFOMO - Jan 6th, 2025

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

SEO Trends, Predictions & Tips for 2025

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/

The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan

Is Reddit Rankings Increase Hurting Your Site Visibility? What can you do about it?

Learn how to assess if Reddit search visibility increase in the latest Google search updates is actually hurting your site rankings, and the steps to take if so to expand your content optimization strategy accordingly. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

How to Do Successful (Non-Spammy) Programmatic SEO

Learn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through: 01:37 What is programmatic SEO? 03:44 Programmatic SEO Misconceptions 08:33 Programmatic SEO Do's and Dont's 15:20 Steps for Successful Programmatic SEO 23:05 Programmatic SEO Tools 30:16 Programmatic SEO Examples #ProgrammaticSEO #SEOAutomation #SEO -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Conversion Optimization for SEOs - Challenges, Do's and Dont's and Tools

Learn about Conversion Optimization (CRO) for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: 01:55 SEO and CRO: How do they align together? 07:25 Top CRO vs SEO Mistakes 11:11 How do you Handle Dark Patterns? 17:45 Steps to recommend your site conversions and tools to use 24:35 A last CRO tip for SEOs And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

SEO Product Management: What is it and How To Succeed at It?

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed? 08:26 - Fundamental Steps for SEO Product Management Success 12:42 - Common SEO Product Management Mistakes 18:25 - SEO Product Management Tools and Resources 21:36 - A last SEO Product Management Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/#seopm #seoproductmanagement #seo

Getting SEO Buy-in: Learn How to Get SEO Resources and Support

Learn how to get SEO Buy-in for your SEO recommendations with Tom Critchlow and Petra Kis-Herczegh, going through: 02:05 More Challenging Scenarios for SEO Buy-In 05:05 Common Mistakes When Getting SEO Buy-In 12:14 What are the Steps to Get SEO Buy-In 21:36 Guides, Tools and Resources to Learn From 24:28 Last SEO Buy-In Tips And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #seobuyin #seoresources #seo

SEO for Google Discover - Learn to Optimize Google Discover Content

Learn about how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley: 01:42 How to integrate Discover into your SEO strategy 03:42 Factors to maximize Discover visibility 06:35 How to develop Authority & get recommended 09:26 Top mistakes when optimizing for Discover 14:24 Favorite tools for Discover Optimization 18:49 Optimizing Media for Discover 20:44 A last Google Discover Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #googlediscover #discoveroptimization #seo

The Top SEO Myths and How to Dispel them

Learn about the most common SEO Myths when doing search engine optimization processes and how to dispel them to avoid issues with guest SEOs Azeem Ahmad and Garrett Sussman, going through: 02:37 The worst and most common SEO Myths 11:51 Steps and Resources Used to Dispel SEO Myths 22:49 A last tip to address SEO Myths challenges And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Optimize your Website Content for Multilingual Markets

Learn how to optimize your content for multilingual markets in today's Crawling Mondays, along with international SEO specialists Sara Fernandez and Natalia Witczyk; going through: 01:58 Why Multilingual Content Optimization Is Critical? 05:26 Top Mistakes when Optimizing Multilingual Content 10:58 Steps & Tools to optimize your Multilingual Content 15:27 A last Multilingual Content Optimization Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #internationalseo #contentoptimization #seo

How to Identify and Leverage Trending Topics for SEO

Learn how to identify and leverage trending topics for SEO with the wonderful Crystal Carter from Wix and Abby Gleason from Scribd: 01:50 Main Errors to Identify Trending Topics 06:29 Main Steps to Identify Trending Searches 11:57 Allocating resources to Target Trending Searches 14:38 Top Tools to Identify Trending Searches 20:52 Last Tip to Identify Trending Searches And more! -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #TrendingTopics #KeywordResearch #SEO

SEO Auditing Large Websites

Learn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through: 01:49 What differentiates an SEO audit for a large vs a small site 05:53 When a site is actually big? 08:13 What are the top steps to take in large site audits? 11:38 Favorite tools when auditing large Websites 14:52: Top Errors to avoid in Large site Audits 18:18 A last tip when SEO auditing big Websites -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check...

Machine Learning for SEO

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What is Machine Learning and Best Use Cases in SEO? 03:27 Steps to start using Machine Learning in SEO 07:19 How to Validate the Quality of Output in ML? 09:51 What Machine Learning Tools do you recommend using? 20:47 Last Tips to Use ML in SEO This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform...

ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search

Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at Wix) and Darth Autocrat, Digital Marketing Consultant, going through:   02:59 ChatGPT for SEO: Good or bad?  07:49 Use cases to leverage ChatGPT for SEO   14:55 ChatGPT for SEO Tools & resources   19:21 The future of ChatGPT & Search  25:12 A last ChatGPT for SEO Tip   -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking,...

Creating Content that Earns Backlinks

Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics: 1:17 - Main mistakes that make content not attract backlinks  9:58 - Building blocks to create content that attracts backlinks  17:56 - Examples of successful content attracting backlinks  26:57 - A last tip to create popular content     -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #linkbuilding #linkbuildingseo #seo

SEO Clients Management, Communication & Coordination

Learn how to effectively management, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, going through the following topics:  1:30 - What are the main client management mistakes?   5:46 - The building blocks of successful client management  12:17 - Choosing SEO client communication frequency  19:10 - Choosing SEO communication medium  22:00 - Best SEO Communication tools   26:46 - A Last SEO Management tip   -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #SEO #SEOManagement #SEOCommunication

SEO Agency Growth: How to Grow Your SEO Agency in a Sustainable Way

Learn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through:    3:09 The biggest Agencies Growth Challenges   12:00 Advice to Avoid Employees Churn  15:49 Building Blocks for Sustainable Growth  22:46 Effectively closing new clients  26:37 Last Tips for Agency Growth    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #AgencyGrowth #SEOAgency #SEOManagement

JavaScript SEO: How to Optimize JavaScript Content for Search

Learn about the main challenges, do's and dont's and tools to optimize JavaScript based Websites for Search in this insightful conversation with Tomek Rudzki from Onely and Olga Zarzeczna from SEOsly, going through:    02:26 Can Google Render all JavaScript based Content?   09:02 Top Issues To Avoid when Optimizing JS based Sites  14:52 Favorite Tools and process to follow to Optimize JS sites  19:19 Last Tips when doing SEO for JS based sites    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #javascriptseo #seotips #seo

SEO For Startups - Tips, Do's & Dont's to Optimize & Grow Startups Organic Search Results

Learn how to do SEO for Startups with Nitin Manchanda and Fabrizio Ballarini in this Crawling Mondays edition going through:     01:43 What differentiates doing SEO for Startups vs other Companies  06:18 The most common SEO for Startups Mistakes  12:51 The Building Blocks for Successful Startup SEO   21:08 Useful Tools & Resources When Doing SEO for Startups    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #SEOforStartups #seotips #SEO

Digital PR Strategies & SEO - How They Work Together

Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson:  2:19 How Digital PR Overlay with Link Building & Traditional PR?   5:04 What are common Digital PR Goals?   8:36 Top Digital PR Mistakes   13:07 Digital PR Validations  16:20 The Building Blocks for Successful Digital PR   -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/

SEO Testing: How to Run Successful SEO Tests

Learn how to run successful SEO Tests with Emily Potter and Nick Swan! In this episode of Crawling Mondays we go through:    1:41 Top Types of SEO Tests  6:26 Top Mistakes when Running SEO Tests  8:54 Building Blocks of Successful SEO Tests  12:17 Surprising Results from SEO Tests  18:39 Last SEO Testing Tip   This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #seo #SEOTests #SEOTesting

Optimizing Categories Pages in E-Commerce SEO Processes

Lean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering:  1:59 Why Optimizing Categories Pages is so Critical in E-commerce  6:16 Main mistakes when optimizing Categories Pages  12:39 The Steps to Optimize Categories Pages  16:35 How to Optimize Categories Pages Content  21:54 A last Tip when Optimizing Categories Pages   This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #CategoriesOptimization #EcommerceSEO #SEO

Content Strategy for SEO: What Is It, Top Errors and Tips for Success

Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering:    01:41 What is Content Strategy   05:46 The Main Content Strategies Mistakes  09:01 The Building Blocks of a Successful Content Strategy   15:21 Favorite Content Tools    This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #ContentStrategy #ContentOptimization #SEO

Content Hubs: How to Create and Optimize your Topic Clusters

Learn what are content hubs and topic clusters, how to use and optimize them in your SEO Process in this edition of Crawling Mondays with Andy Chadwick and Chima Mmeje, going through:   00:47 What is a Content Hub  06:46 What are the most common Content Hubs Mistakes?   15:32 What are the building blocks of Successful Content Hubs   20:28 What are your favorite content tools?   25:19 A last Content Hub Tip   This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #ContentHubs #TopicClusters #SEO

Wordpress SEO: How to Optimize your Wordpress Site for Organic Search

In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw:   1:03 The most common Wordpress Optimization Mistakes   9:23 The building blocks of an optimized Wordpress site  14:35 The top plugins, themes, features you use   20:24 A last Wordpress Optimization Tip    #seoforwordpress #wordpress #wordpressseo

Accessibility for SEOs: How to take Accessibility into consideration as an SEO

In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects:    1:46 Why accessibility should be important for SEOs  5:57 The most common accessibility issues   7:42 The steps to identify accessibility problems   11:20 A top to check tool or resource to use   13:07 A last Accessibility Optimization    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/   #accessibility #seo #accessibilityguide

Internal Linking Optimization: How to Optimize your Internal Links for SEO

In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform.   This Internal Links edition of Crawling Mondays covers the following topics:    2:17 SEO scenarios in which internal link optimization helped to achieve results  9:47 Low Hanging Fruit Scenarios to Optimize Internal Links  15:43 Main steps to optimize internal links  20:49 Tools you use to optimize Internal Links  24:41 A last tip to...

Affiliate SEO: How to Develop and Optimize Affiliate Websites

Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/ This Affiliate SEO Crawling Mondays edition covers:    1:18 What are the most common mistakes for SEOs when starting with affiliate sites  07:27 Must take steps when starting with a new affiliate site  12:58 How to identify new affiliate opportunities  15:00 Which affiliates sites are doing successful, clever stuff  19:27 A last affiliate marketing advice     #affiliateseo #affiliatemarketing #seo

SEO Reporting: How to Develop Effective & Impactful SEO Reports

Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:    1:02 Top Misconceptions and Issues when doing SEO reports  7:35 What to Not Do When Developing SEO Reports   12:53 What steps to take when developing SEO Reports  19:24 What Tools do you Use to Develop SEO Reports?   22:34 A last SEO Reporting Tip    #SEO #SEOReports #SEOReporting

How to Increase your Link Building Campaigns Outreach Emails Open Rates & Success

Learn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover:    1:06 What are the main challenges and what to expect from the process?  6:29 What are the top errors?  12:54 What are the must to get your emails opened?  20:24 What tools do you use for outreach?   22:10 What tweaks tend to change campaign performance?   24:10 A last outreach tip of something not yet covered   #LinkBuilding #EmailOutreach #OutreachCampaigns

SEO For Paginations: How to Optimize your Paginated URLs for Search

Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering:    1:38 Top SEO Scenarios Showing the Importance of Paginations  3:38 Top SEO for Paginations Errors You've seen   9:47 Guidelines to Follow when Optimizing Paginations  17:18 What do you do to troubleshoot Paginations and identify opportunities  21:40 A last SEO Tip for Optimizing Paginations    #SEOforPaginations #PaginationsOptimization #TechSEO

How to Become a Successful Independent or Freelance SEO Consultant

How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects:  01:26 When is the right time to become an independent SEO?  06:26 What are the Pros and Cons of being an independent SEO?  17:00 Top Steps to become a Successful independent SEO?   22:50 Resources you've found useful in your independent SEO journey  28:30 A last tip when becoming an Independent SEO Consultant   #freelanceseo #independentseo #seoconsultant

How to Succeed as an In-House Enterprise Level SEO

What does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media):    01:20 What characteristics differentiate doing SEO at a big company?   06:04 What are the Pros and Cons of being an Enterprise SEO?  15:39 Do's and Dont's to Excel as an Enterprise SEO  22:58 How do you work with SEO Tools at an Enterprise Level?   #EnterpriseSEO #InHouseSEO #SEO

From SEO to CEO: How to become a successful SEO or Digital Marketing Agency Founder and CEO

How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies:  01:22 How did you make the switch to become an entrepreneur  07:20 Did you have any business background?   08:31 What would be the one thing that you would change?   18:31 What are your tips to be a successful CEO?   26:02 How do you hire specialists to whom you can delegate to?  30:26 How do you...

Project Management for Freelance SEO Consultants

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:    01:38 How different and important is project management as a freelance consultant?  06:23 How to allocate time and resources for Projects?   12:18 What are the top Do's and Dont's when managing SEO processes?   23:53 What are the most useful SEO Project Management Tools you use?   28:20 A last Project Management Tip   #SEO #SEOProjectManagement #SEOManagement

SEO Automation: What Can Be Automated in SEO? Status, Trends, Scenarios & Tools!

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:    00:43 A tribute to Hamlet Batista  05:45 What are the opportunities of SEO Automation in 2021?   10:54 What are the best and worst scenarios to automate?   13:43 What can be automated within the SEO process?   23:46 What are the steps to start automating SEO tasks?  31:18 A Last SEO Automation Tip   #SEOautomation #AutomateSEO #SEO

Content Ideation in Content Marketing & Link Building Campaigns

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:    01:22 Where does content ideation sits within the content marketing process?  05:42 What are the building blocks of the content ideation process?  17:30 How do you align ideas with the business purpose?   23:28 Which are the most common errors?   29:37 What are the best content pieces you've recently seen and why?  #ContentIdeation #ContentCreativity #ContentMarketing

SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:    01:38 How do you manage SEO Processes as Agencies with Clients?   05:45 How to integrate account management roles that handle the project with clients?   09:10 What are the top do's and dont's when managing SEO processes?   20:00 What tools do you use to manage SEO processes?   28:00 A last SEO Project Management Tip   #seo #seoprojectmanagement #seomanagement

Strategical Content Optimization in an SEO Process

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:    01:05 What are the most common content mistakes in an SEO process  12:48 Which are the building blocks for successful search optimized content  20:00 Aligning content optimization with demand generation  22:38 What are your favorite content optimization tools?   29:20 A heads-up on over-relying on content optimization tools metrics  34:50 A last content optimization tip   #ContentOptimization #ContentStrategy #SEO

How to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to Grow

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:    1:06 Most important areas to optimize in Local SEO   04:30 Top Recommendations to get Positive Reviews  07:48 Favorite Local SEO Tools  11:44 Most Common Issues of Local SEO Clients  15:24 Top Link Building Mistakes of Local Businesses and How to do it well  20:14 How do you measure your Local SEO efforts   25:00 What's the status of Spam in Local Search   30:25...

How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to Avoid

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:    1:20 Common mistakes when setting an SEO strategy   06:56 Steps to set a winning SEO strategy   16:05 Best and Worst SEO Strategies you've seen   31:27 A last tip for SEO struggling to set an SEO strategy   #seostrategy #seoguide #seo

Keyword Research for SEO in 2020: Guide, Steps, Tips, Tools, Mistakes and more!

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:    1:10 The most common mistakes in a keyword research process  9:32 Main steps for a successful keyword research   14:36 Keyword research tools to use and dealing with data inconsistencies  26:36 Overlooked keyword research tips

YouTube SEO: Video Optimization Tips & Advice for YouTube

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:   00:47 What are the main areas/factors to optimize to rank better in YouTube?  04:51 What's the importance of search as a traffic drive in YouTube  09:00 How to optimize your videos retention and engagement?   13:53 Which are your favorite video optimization tools?   16:42 Video content vs. production quality   19:57 SEO Tools that you can leverage for YouTube  21:40 A last, usually overlooked Video SEO Tip     #YouTubeSEO #VideoSEO #SEOGuide

SEO for News Publications or Media Websites

How to do SEO for news websites? I asked John Shehata from Cond Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!   01:19 What's different when you do SEO for a news Website?   09:29 Will publications move on from AMP once it's not a requirement?   15:33 What's the workflow to crawl, index and monitor results fast for news sites?   25:58 How you optimize for Google Discover   33:53 A last news SEO tip   #SEOforNews #newsseo #seoguide

Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:    02:10 What does a link building process look like in 2020?   08:03 What are the top misunderstanding that you see in Link Building?   15:02 What are the most common errors that break link building processes?   22:45 What are the key for success of an outreach process?  34:22 A last link building tip    #linkbuilding #seo #backlinks

Edge SEO: Implementing Technical SEO Changes via CDN - How does it work and when to use it

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):    0:44 How did you started with Edge SEO & What are its main advantages 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages  12:15 Which are not good scenarios for Edge SEO?   16:15 A last recommendation about Edge SEO?   #EdgeSEO #TechnicalSEO #SEO

Confidence & Resilience for Search Marketers

How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover:    01:05 Do Search Marketers suffer from more confidence and resilience issues?   04:39 Which are those issues you see SEOs suffer the most from and tips to avoid them?   14:54 Advice to SEOs who would like to start speaking but are afraid to do it so?   24:18 A last confidence tip for search marketers?    #coaching #confidence #resilience

SEO & Web Speed - How to Optimize Your Web Performance

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas:    00:45 What the most common Web Speed Issues?  04:30 What are your top recommendations to improve Web speed?   07:50 What are good Web speed metrics to have as a reference?   12:00 What to expect from Core Web Vitals?   13:45 What tools do you use when doing Web Speed Analysis?   17:21 A last Web Speed tip to the audience?   Remember, like the video if you enjoyed it, and subscribe to...

How to Develop Successful SEO Audits: Avoiding Top Issues & Challenges

Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover:    01:22 Which are the main challenges and Issues with SEO Audits?  05:55 How have you tackled the most important SEO challenges?  11:38 What are the keys to get your SEO audits implemented?  18:25 How do you see the automation of SEO audits?   22:46 Last Tips to make SEO audits successful?    If you liked the video, remember to like it...

SEO for Web Migrations - Most Common Issues and Top Tips & Tools to Fix Them

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Gralewicz from Onely to go through them:    00:41 Which are the most common SEO issues happening during Web migrations?   03:51 What are the top configurations you prioritize to validate?   08:21 What are the craziest Web migrations you've worked at?   12:07 What are the top tools you use for Web migrations?   16:25 What tools you find useful but usually overlooked? #WebMigrations #SEOforWebMigrations #SEOTips

Structured Data and Entity Search Optimization

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy.   00:27 Why Structured Data & Entity Search Optimization is so important?   03:37 What are the fundamental steps for entity optimization?   09:00 What are the structured data or entity search tools that you love?  15:00 What's your last structured data or entity search tip?    #structureddata #entitysearch #seotips

Agency vs. In-House SEO: Differences, Advantages, and tips to succeed in each case

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven:    1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies?  3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house?  7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences?  9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO?  16:25 - What would you...

SEO for SaaS (Software as a Service) Companies

How to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber:    0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies?  3:21 What are the tactics that youve found to be particularly useful in SaaS SEO processes, especially with content?  10:18 What are the top actions you prioritize in your SaaS SEO process?  13:12 What are the non-traditional search efforts that pay off in SaaS?   #SEOforSAAS #SAASSEO #SEOtips

E-Commerce SEO: Top Tips for Success, Common Mistakes, Best & Worst Web Platforms, and more!

How to do SEO for an E-Commerce Website? Learn in today's episode:    0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?   4:38 What's the No. 1 mistake in Ecommerce SEO processes?   10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?   16:12 What's the best and worst e-commerce platform that you've had to work with?   20:51 What's something usually overlooked in e-commerce SEO that you would like to share?    Learn with two amazing special guests Kristina Azarenko,...

What's Google's #EAT and How to Optimize Your E-A-T in SEO

Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):   1:38 - What is Google's EAT and why should you care about EAT?  4:30 - Why is E-A-T a controversial topic?  8:12 - What specific actions we can do to improve our EAT?  15:25 - Which are the most common EAT issues?  18:45 - Are there any specific tools that you use to help when assessing EAT?  23:10 - What EAT topic you would like...

Most Common International SEO Issues & How to Fix Them

Learn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:     01:10 What's the top 1 mistake that you see happening in International SEO?  04:32 Which are the top technical related issues that you find in international SEO processes?  12:26 How to select the best international Web structure for your site?  19:29 What's the most cost-effective localization process?   #internationalseo #hreflang #globalseo

Coronavirus and SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist

Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:    1:40 What's the impact of Coronavirus for SEO  9:29 What are the positive and negative actions that companies have taken  22:31 What can we expect in the future & last tips for SEO businesses   If you like...

Edge of the Web

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779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin and Dana dive into the evolving value of website content as AI Overviews and LLMs change what users expect from search. In this episode, explore practical frameworks for identifying content gaps, leveraging engagement metrics, and connecting insights from sales and customer service back into your marketing roadmap. Dana DiTomaso shares tools and methodologies for content gap analysis, from analyzing queries in Google Search Console to using advanced AI pattern recognition...

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, pushing you to mature your approach with actionable strategies and fresh perspectives. Dana DiTomaso discusses why marketers can't afford to rely on outdated metrics and generic reporting in a world changing rapidly under AI's influence and economic headwinds. We unpack the pitfalls of "one-size-fits-all" analytics, tips for tracking what actually matters, and the practical process of tagging and categorizing every piece of site content based on its unique purpose...

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry. Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and...

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year. We HAD to grab Wil after his keynote and unpack his thoughts on where we are with AI and SEO. No more excuses: Wil Reynolds lays out bold strategies, from open-source testing to hands-on experimentation, empowering pros at every level to innovate, even without buy-in from the top. Hustle, determination, and optimizing for humans crushes the status quo and delivers real results. Ready to drop lazy listicles and lead with guts? Hit play for this straight-talking,...

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal how AI and changing online behavior are redefining success for marketers everywhere. Rankings and traffic volumes are fading as top priorities, replaced by strategies that value authenticity, human-centric connections, and theme-driven positioning. Erin Sparks and Wil Reynolds discuss the pitfalls of chasing vanity metrics, the impact of AI-powered search experiences, and how SEOs must rebalance their approach to focus on conversions, brand trust, and recommendation-driven marketing. The...

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major AWS outages on Fortnite, Alexa, and the broader web, then pivots to Meta's fresh scam alerts targeting older users. Plus, get up to speed on breaking paid ad news: new Google Ads text guidelines, canceled account data deletion, shopping ad subscriptions, and the latest reporting tools aimed at advertisers. Greg brings a reality check on ad controls, while strong opinions surface...

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Principal SEO at Yoast, to reveal why your site's juiciest content may be lost to the bots (and your users, too). We dig into Carolyn's strategies for structuring content that's not only valuable to users, but also perfectly plated for LLMs like GPT and Google's AI Overview. From the new LLMs.txt "treasure map" for your website to deep dives on why schema isn't your silver...

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital marketing, working with brands like Disney's ESPN, Tribune Publishing, and major nonprofits. The conversation kicks off with a surprising twistCarolyn's unique title as Queen of the micronation Ladoniabefore diving into her role at Yoast and their latest innovation: the LLMs.txt file generator. Carolyn explains how this new file helps websites communicate their most valuable content directly to large language models like ChatGPT and Google's AI, streamlining the way future search...

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind? This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S'ssearching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every...

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't here to paniche's here to bring the hard truths (with a side of hope). On this week's EDGE of the Web, we dive deep into how Google's relentless AI advancements, from overviews to the new AI mode, threaten the very foundation of news publishing. Join host Erin Sparks and News SEO specialist Barry Adams as they break down the seismic shifts hitting news publishers: AI overviews stealing clicks, Top Stories boxes protecting (for now), and why AI mode is a technological hand grenade waiting...

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing. Hosts Erin Sparks and guest Crystal Carter wade through Meta's latest moves to curb content farms and content theft, Google's new AI-generated shopping and search experiments, and the shocking rise of AI-powered browser contenders. Plus, the crew gets real about how AI Overviews are cannibalizing clicks, what "agentic AI" means for your future...

768 | Social News from the EDGE | Week of 8.18.2025

AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape of web traffic, and the wild world of social media innovationwith plenty of insights from Duncan Alney of Firebelly and the EDGE team. Get the latest on Google's brand-new AI Mode launching in 180 countries (but only in English for now), and why letting AI do the reasoning for you might make us all a little lazier. Plus, referral traffic from ChatGPT is plummeting while Reddit...

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdomplus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter expert isn't just nice to have, it's non-negotiable in the age of large language models. Get ready for a hands-on journey through the world of structured data, website architecture, and the key realm of silos and clusters (yes, we're geeking out on knowledge graphs). Bruce dishes out why schema isn't just a box-ticking exerciseand why too much schema can lead Google down the wrong rabbit hole. There's a...

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws behind flashy AI stats, CTR doom-and-gloom, and Google's evolving local business verifications, all while dodging shady review extortionists (and some Coldplay memes). The crew calls out shaky survey methodologies and sample sets that would make any statistician cringe. Discover why that 32% drop in Google's top CTR may be missing more context than your cousin's Facebook rants, and why local businesses should give side-eye to Google's new...

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us through his journey from the days of Excite and AltaVista to the AI-fueled search ecosystem of today. It's a continued conversation on the EDGE regarding how AI is shaking up traditional SEO practices, from content and conversion to that all-important site-wide intent matching. Bruce and Erin break down the evolving art of helpful content, why intent is suddenly the star of...

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Erin Sparks and Greg discuss everything from keywordless "AI Max" targeting to new reporting transparency in Performance Max, the future of video ads in search results, and the subtle changes coming to Local Service Ads. Plus, what does it mean when Google lets your manager's policy violations pause your ad account? You'll want to hear this. It's all about smarter ad strategy, safer account management, and...

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break conventionwithout getting canceledand measure the impact...

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn't exist. Erin and SEO pro Cindy Krum break down WordPress's mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google's ever-evolving SERPsAI Overviews, the deployment of Discover on desktop, and the not-so-sneaky ways impressions and clicks are decoupling faster than you can say "zero-click search."...

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discover what "everyday awe" means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win in an AI Marketing World. This is not just another marketing chat; it's a...

760 | Social News from the EDGE | Week of 5.12.2025

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers. Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta's launching a CapCut rival to remix your socials, and how Reddit is scrambling to keep the bots at bay after AI sock puppets could...

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clickingor rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of "dead clicks" versus "rage clicks," and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs? On a side note: if you haven't looked at Microsoft Clarity...

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special "News from the News" edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram's experimental new collaborative Storylines feature, and an in-depth study comparing AI search engines like ChatGPT, Perplexity, Bing, and Google. The conversation shifts to major legal blows hitting Google's ad tech monopoly, new research revealing how AI overviews are significantly cutting into click-through rates, and the future of search as generative AI reshapes the landscape. Plus, Danny...

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of toolsincluding tap, scroll, attention, and area heat mapsand explains how they reveal real user interactions beyond what traditional metrics can offer. From understanding time-on-page to visualizing content engagement, Celeste shows how these tools help SEOs optimize design, layout, and messaging. She highlights the growing need to "earn the scroll," not just the click, especially as attention spans shrink and SERPs shift. Celeste also addresses common missteps, like overreacting to...

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don't expect them to help you get your real reviews back. Big legal moves are underway: The NYT lawsuit against OpenAI and Microsoft will proceed, and Chegg is suing Google for killing traffic via AI Overviews. Sara Taher joins the show to unpack the long-term consequences of AI scraping and shrinking search real estate. We also dive into new AI traffic data showing LLMs are sending...

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic. The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven...

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the...

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his...

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different storyone where Google's new features are largely ignored. It seems the...

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Google's recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you've got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google...

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies...

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights. Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider...

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year? And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That's confusing for us, but it will also be confusing for consumers. What gives, Google? Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google's latest...

747 | Ethics & Privacy Concerns with AI Writing

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information exchange and the potential risks looming over our data. Explore how hedge funds are making daring AI moves, with new platforms demanding personal information in return for supposedly superior features. The question lingers: Are we too quick to exchange privacy for convenience? Michael shares insights on discerning fact from fiction in AI-generated content and offers advice for content creators striving to stand out in a saturated market. His expert...

746 | Social News from the EDGE | Week of 2.17.2025

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now. Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google's latest moves. Did Facebook really decide our live videos were...

745 | AI and Journalism / Michael Lewittes

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table, sharing his journey from a seasoned journalist to spearheading cutting-edge SEO tools like Rankify. Discover how transparency, fact-checking, and expertise are more critical than ever in the era of AI-generated content and rampant misinformation. Explore the vital role of journalistic integrity in an age of deepfakes and echo chambers. With tales of newsroom dynamics and content homogenization, the conversation takes an intriguing turn toward how AI, if unchecked,...

744 | AI / SEO News from the EDGE | Week of 2.3.2025

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Raters Guidelines, this week promises a feast of intriguing insights and digital dilemmas. We unpack the repercussions of Deepseeka Chinese AI marvel shaking Silicon Valley with its low-cost, high-performance delivery, and what that means for the global tech landscape. OpenAI's new operator agent takes automation to a new level, independently performing tasks on the web as Google's latest SERP experiments blur the lines between genuine and...

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value. Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends. Paula shares her perspective: "You as a marketer want to be in...

742 | SEO News from the EDGE | Week of 1.20.2025

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot's SEO traffic. We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search and reshaping zero-click results. Also, Cindy spills her insights on the massive 73% SEO traffic dip at HubSpot, scrutinizing the potential thin...

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform's expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals. Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within...

740 | News from the EDGE | Week of 1.13.2025

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google's search market share has hit its lowest since 2015! We have a special segment "In Local News" with friend of the show and Local SEO specialist, Darren Shaw, founder and president of WhiteSpark. He'll be sharing his insights on local search ranking factors, mapping exploits, and the...

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it's a blast! We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results. Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to...

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan's nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successesand some surprising setbacks. Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the...

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of "properties that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites." Yup - that's bigger than the DOJ Google leaks earlier this year,...

736 | News from the EDGE | Week of 12.16.2024

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/EDGE Stories! "As the WordPress Turns" (you gotta check out the YouTube on this one). The Mullenweg Meltdown continues. Musk wants to bring a challenge to GMail, DM style. A huge exploit documented by friend of the show, Mark Williams-Cook. Please check out our second episode of our interview with Mark, as we dive into this insight into additional ranking signals from Google. Some AI news,...

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's be realpeople still turn to Google for a reality check, like that friend who promises to help you move but never shows up. Mark reveals how Google's financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toeslike dodging cake slices at a wedding! Emphasizing the need...

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information. We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI's Sora AI video project is...

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strategy. Jon stresses the importance of companies establishing explicit policies regarding the use of AI in their content strategies. Without clear guidelines, companies risk uncontrolled AI usage, which can compromise the authenticity and trustworthiness of their content. He also discusses the role of AI in boosting efficiency in content creation while maintaining a balance with human input to ensure quality and reliability. Jon shares how AI tools not only...

732 | EDGE Tool Series: Originality.AI - AI Content Detection

We're joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry's shift towards AI integration in content creation. Jon will shed light on the rising skepticism among consumers regarding online content, the struggle to manage false positives, and the evolving role of AI in business practices. Additionally, we'll discuss the challenges and advancements in AI content detection, the potential plateauing of Large Language Models, and the importance...

731 | News from the EDGE | Week of 12.2.2024

It's Going To Be OK! Kevin Indig jumped into the host seat for Erin while he was away! Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. They dissect Google's new Search Console features and their broader implications for data control and AI dominance. They also critique Google's latest moves, from real-time site notifications that miss the mark to the continued saga of Mullenweg's crusade against WPEngine with an update to his WPEngine Tracker site. Don't miss out on Jacob's witty commentary and Kevin's sharp insights as we navigate the whirling winds of...

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Adsyou better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe. All this plus some great takes from Ori as he...

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

We have started a new series on EDGE of the Web. We're focusing on marketing tools that we love! Hopefully, you'll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder of SEO Gets, joins the show to talk about his journey into software development from local SEO, and the needs he saw in the industry. SEOGets is a Google Seach Console alternative for SEO professionals and agencies managing multiple sites. Imagine linking several GSC accounts effortlessly, exporting unlimited data, and getting heat maps of content performanceall without the usual GSC limitations. Rapid updates, active listening...

728 | News from the EDGE | Week of 11.18.2024

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world. The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point. Ever wondered about the environmental costs of AI? Lidia hits us with some...

727 | AI Prompt Engineering Tactics w/ Britney Muller

We're in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She's even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes. Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks. Ready to bridge the gap between AI and...

726 | News from the EDGE | Week of 11.11.2024

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There's a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business? AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts...

725 | Semrush Acquires Search Engine Land | What's Next?

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable. They discuss the huge news of Semrush's recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape. The conversation...

724 | News from the EDGE | Week of 10.28.2024

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google's perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain't gonna fair well, folks! Check out our jump into AI News and Tools with this episodeseriously concerning and seriously funny informationthe polls of the AI space. Also - last chance...

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development. Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks. Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of...

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday.and last minute, so there's that. We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event. Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our "bubble."...

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content. Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look...

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include: Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape Changes Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors...

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn't been "contributing" their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in...

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood "ranking signal." Continuing the conversation, Kristine shares the concept of "summarization engines" in replacement of AI Search - as she weighs into what the future of search may be and most likely won't be. Large language models aren't all what they are cracked up to be. What is the real scenario, with...

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but how far are they actually turning? A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. And Mordy crapped on our...

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies. Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend. With over 100,00 keywords analyzed, the findings are compelling: a 5% increase...

715 | News from the EDGE | Week of 9.16.2024

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling? Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richerbut now he's about to face the music. Plus: a debate on whether AI can truly capture the essence of human dialogue or if it's just...

714 | Navboost Ranking Signals w/ Kristine Schachinger

In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google's ranking algorithms. Key Segments: [00:03:38] Introducing Kristine Schachinger [00:07:59] Massive Google Search Algorithm Leak Shocks Community [00:11:46] Read Foundational Texts First, Not Document Fragments [00:15:54] DOJ Documents Differ From Community Claims...

713 | News from the EDGE | Week of 9.9.2024

In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October. Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters. If one wasn't enough, here's another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market...

712 | Brand Evolution of an SEO Platform w/ Bogdan Babiak

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform's new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings...

711 | News from the EDGE | Week of 9.2.2024

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up. You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose...

710 | Tech SEO Connect w/ JR Oakes, Matthew Kay, & Patrick Stox

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don't miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, machine learning, and more. In this show, we discuss the origin of Tech SEO Connect with the founders themselves. Learn what makes Tech SEO Connect different from the rest with a diverse content lineup made by technical SEOs for technical SEOs. Get your...

709 | News from the EDGE | Week of 8.26.2024

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever. Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics. Google's Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how...

708 | Fake DMCA claims from Fake AI Law Firms w/ Ori Zilbershtein

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what's causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web!...

707 | News from the EDGE | Week of 8.19.2024

Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranking based SEO content. In light of the August 2024 core update, a ranking bug affecting search results has emerged. Google claims the bug is unrelated to the update and confirms the issue is resolved and search performance should be stabilizing back to normal. Will the Google empire crumble? The DOJ and U.S government are considering a dismantling of the tech giant due to ongoing antitrust violations....

706 | DMCA SEO Attacks w/ Ori Zilbershtein

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate those around him. In this episode, we dive into Google's Digital Millennium Copyright Act (DMCA). Learn how the DMCA can be exploited by competitors to destroy your business rankings. We discuss the problem as a whole and evaluate potential solutions Google could put in place to stop this scam from hurting so many websites this week on the EDGE of the Web! Key Segments: [00:00:58] Introducing Ori Zilbershtein [00:09:38] What...

705 | News from the EDGE | Week of 8.12.2024

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items. Last Monday, a federal judge ruled that Google is an illegal monopoly, but rivals say a slap on the wrist won't cut it. Google competitors Yelp and DuckDuckGo push for the DOJ to enforce tougher action...

704 | Content Performance Factors w/ Maeva Cifuentes

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have tangible data to finally answer the question; Should you use AI to create SEO content? Key Segments: [00:03:57] Reintroducing Maeva...

703 | News from the EDGE | Week of 8.5.2024

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions. Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns. Lastly, Google confirms that the Robots.txt file does not meet necessary security standards. The file, intended to guide search engine crawlers, fails to restrict unauthorized users from accessing sensitive information. As always,...

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript SEO is and what it means to the modern website as Patrick shares key findings and hurdles discussed in the report, providing insights into optimizing JavaScript for SEO. We cover common issues websites face with indexing and rendering, revealing what the data shows about these challenges. Finally, we analyze the...

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

This week's guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva's expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect Maeva's report that reveals how Flying Cat clients are using AI to benefit their business processes. Discover marketing beyond linguistic restraint today and...

700 | News from the EDGE | Week of 7.29.2024

Join us for episode 700 of EDGE of the Web! We're grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway! Reddit has limited all but one search engine from accessing its content. Surprise, surprise It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 million deal. Cookie abolishment put on hold! That's right, Google is switching up...

699 | Cognitive Bias in Marketing w/ Garrett Sussman

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web! Key Segments: [00:03:53] Reintroducing Garrett Sussman [00:04:57] What...

698 | News from the EDGE | Week of 7.15.2024

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero. Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily...

697 | AI Overview Optimization w/ Garrett Sussman

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE...

696 | News from the EDGE | Week of 7.1.2024

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events. Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle...

695 | News from the EDGE | Week of 6.24.2024

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven't, don't forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on...

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web! [00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward [00:07:21] Changes...

693 | News from the EDGE | Week of 6.17.2024

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department's antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement level. Google Ads is phasing out credit and debit card payments for advertisers. By July 31st, advertisers...

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour. Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search with Candour podcast from its origin until now. Mark & Jack discuss the...

691 | SEO Testing at Scale with AI w/ Will Critchlow

We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the ultimate SEO tester and if large-scale SEO testing is right for your business on this episode...

690 | News from the EDGE | Week of 6.3.2024

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates! Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false...

689 | SEO Testing in a Volatile Google w/ Will Critchlow

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the EDGE! This week's guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess...

688 | News from the EDGE | Week of 5.27.2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in! Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves...

687 | Authority Against AI w/ Michael Lewittes

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each piece of E-E-A-T in your content. Micheal gives insight into the future impact generative AI will have on search ranking, identifying how Ranktify's authoritative content creation differs from some of the leading AI tools. Learn what Ranktify...

686 | EDGE Flash: Google Secrets LEAKED

Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the Google Search division. Joining the flash is the one and only,Michael King, Founder of iPullRank Agency. Michael took it into his own hands to dive deep into these documents to reveal the truth that SEO individuals worldwide have been looking for! You won't want to miss this episode, these API documents expose several significant lies from Google and we set the truth free here on EDGE News Flash!...

685 | News from the EDGE | Week of 5.20.2024

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields. Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority. The takeaway? Focus on showcasing your expertise and building trust with transparency! Erin and Jacob...

684 | How Expertise Wins in SEO w/ Michael Lewittes

Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media industry. Don't miss this week's interview to uncover the benefits of transparency and highlighting subject matter expertise in your content to ensure you stay visible to your audience! Key Segments:...

683 | News from the EDGE | Week of 5.13.2024

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization. Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights...

682 | Real World E-E-A-T w/ Michael Lewittes

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his early career and how he came to realize the importance of SEO to succeed in digital journalism. Discover how he blossomed into an SEO specialist in order to optimize media success of his earliest website "Gossip Cop" all...

681 | News from the EDGE | Week of 5.6.2024

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack! Google's March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus,...

680 | Authentic AI w/ Michel Fortin

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google's ranking factors, pointing out which framework in E-E-A-T (or should we call it E-E-A-A-T-T) you should be centralizing your focus towards. Learn how to leverage unique human traits that artificial intelligence cannot replicate,...

679 | News from the EDGE | Week of 4.29.2024

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and depth as primary ranking factors. Also, internal troubles are hitting Google hard as they continue to face increasing competitive pressure with declining resources in several divisions....

678 | Moore's Law & the Accelerated Growth of AI w/ Michel Fortin

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore's Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch role to adapt to the future. Understand the possibilities of augmented virtuality and how it may carve the future of SEO. There's plenty to oversee as...

677 | Fending off Local Attacks w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind crisis management! Get...

676 | Getting Tactical with Local SEO w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level...

675 | News from the EDGE | Week of 4.8.2024

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label their AI content! Plus, many fear the potential influence China may have on the 2024 election through...

674 | Drawing The Line With AI Content w/ Simon Cox

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the 'human touch' to your advantage. Join us this week as...

673 | News from the EDGE | Week of 4.1.2024

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. Did we get ya? Happy April Fools from all of us at EDGE of the Web! This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google STILL has not announced a launch date for SGE; here's the scoop. Plus, OpenAI released a...

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what has shaped the industry and how it became what it is today here on the EDGE of the Web!...

671 | News from the EDGE | Week of 3.25.2024

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would have imagined. Plus, Google has an all-new filter tab. Don't miss out on...

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance! Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you've taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web! [00:03:21] Introducing...

669 | News from the EDGE | Week of 3.11.2024

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast! Aaaaaaaaand, it's core update time! That's right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We'll keep you updated in the coming weeks but here's everything we know now. We're bringing back the EDGE Newsletter! Join...

668 | Rocking Out GA4 w/ Brie Anderson

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today. Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin' and rollin' GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration process while highlighting key features to help you find your melody. We've been...

667 | News from the EDGE | Week of 3.4.2024

There's a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own - updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature called Popular Opinions Search Carousel intended to allow users to view opinions and reviews of various products right on the SERP. Finishing up on Google, the crew looks at a new survey that says SEO's distaste in Google is at...

666 | Design Thinking for SEOs w/ Ola King

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It's time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web! [00:03:29] Introducing Ola King [00:05:23] What Does it Mean...

665 | News from the EDGE | Week of 2.26.2024

Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google's Local Services Ads and small business owners are NOT happy. Google feels that the U.S government 'hate us cause they ain't us', as penalties pile up in post-trial brief. In AI news, Google strikes an AI content licensing deal with Reddit - who's rankings have been off the charts coincidence? Don't miss the action this week, catch up on all the latest SEO news...

664 | Search Experience Optimization w/ Ola King

Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX Researcher at Moz before transitioning into independent consulting. Search experience optimization is more valuable than ever before. Discover what metrics to be most attentive to when prioritizing UX, and learn why user experience is key to achieving sustainable SEO this week on the EDGE! Key Segments: [00:03:45] Introducing Ola King [00:05:27] Ola's Rise into the Industry [00:17:34] EDGE of the Web Title Sponsor:Site Strategics...

663 | News from the EDGE | Week of 2.19.2024

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an "unknown" AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money...

662 | Local SEO and Google SGE w/ Greg Gifford

Gearing Up for SGE Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting business owners. Learn the common mistakes small business owners need to keep an eye on while setting up their Google Business Profile, and to wrap it all up Greg & Erin close with some highly necessary SGE talk. It's time to master your SEO at a local level this week on the EDGE of the Web! Key Segments: [00:03:13] Introducing Greg Gifford [00:06:08] Challenges and Myths...

661 | News from the EDGE | Week of 2.12.2024

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are hard, right? How much did they actually increase? AI is jumping the gun! As silly as it may sound, you might want to check the web for a premature AI-generated obituary of yours because if you find one you're not the first! Please, it's time to let go of the disavow tool finally. Catch up on all the greatest SEO news happening this week, as...

660 | How To Dominate Your Local SEO w/ Greg Gifford

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google's Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE! Key Segments: [00:03:27]...

659 | News from the EDGE | Week of 2.5.2024

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That's right Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni. The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of Generative AI, developed to answer local questions on Maps. Come join us on the EDGE for this week's latest SEO news, and please remember to keep Bard in your thoughts as we honor the Chat bot's mediocre legacy....

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia explains the new roles and opportunities driven by AI optimization that are emerging for SEOs and content writers. Discover how to set parameters for AI and train these learning models to follow brand guidelines for revolutionized content at scale. Understand how to Incorporate AI into your content while avoiding all of the negative stereotypes out there. The future of AI is set to expedite the entirety of...

657 | News from the EDGE | Week of 1.29.2024

SGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience while SGE remains in the workshop. Keep your eyes peeled; Google announces a plan to restart the official SEO starter guide in the near future. Meta continues its AI push. What's next? Plus, the great Barry Schwartz hints at the next confirmed Google search ranking algorithm coming soon. Stay fresh with all the latest SEO awesomeness every week. Join us on this episode...

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down! In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid efficiency and growth. Understand how to expedite your content curation process while still maintaining a 'human' element...

655 | News from the EDGE | Week of 1.22.2024

Welcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve the situation, Google announces huge Search Quality Rater job cuts moving forward. In AI news, Zuckerberg sets new goal to create artificial general intelligence (AGI) capable of general cognitive reasoning and independent innovation upon itself in other words - Skynet. Is AI getting out of control? Don't navigate this SERP-ocalypse alone. Join us as we take a look into the past week's SEO...

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series. Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team. Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative Experience. It is more important than ever to take proactive measures and debrief your clients on the anticipated traffic loss on the...

653 | News from the EDGE | Week of 1.15.2024

A new transition king has been crowned this week as Erin takes the throne. Shh don't tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don't be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you're still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency. Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space. We've got plenty of courses on the menu this week...

652 | Building SEO For Long-Term Growth w/ Todd Friesen

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru. Take a look into typical setbacks that constrain an SEO team from curating long term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended growth. Todd shares actional practices for developing essential communication skills to propel your career further. Journey...

651 | News from the EDGE | Week of 1.1.2024

Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of 'link history' for all accounts to promote specialized ad targeting of users - but there's a catch Google says cookies are coming to an end. Access to third-party data will soon be unavailable to advertisers, leaving them no choice but to seek behavior-tracking...

650 | News from the EDGE | Week of 12.25.2023

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please.can we keep Erin's mother-in-law out of this already? On the docket: 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King's hangover-detecting robots, and SEO's 2024 crystal ball (think personalization and AI whispers). Plus, Google's ad experiments and WordPress' competitive platform exodus guides. Grab your existential dread and hit play. It's EDGE OF THE WEB time! Let's get weirder than a family reunion after too much eggnog. News from...

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior. The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a retail media network and...

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces. Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning has become a...

647 | News from the EDGE | Week of 12.14.2023

Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemini. We cover the model's various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool's debut video. Covering other AI and marketing news, including X's chatbot, Grok, the AWS and NVIDIA partnership for advanced generative AI, and the discussion about the SEC's probe into investment advisors' use of AI and the...

646 | Your GA4 Health Check w/ Dana DiTomaso

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace. Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio's blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you're still unsure about GA4, be sure to check out Dana's incredible training package, which fosters a motivating approach to optimizing client analytics. Fully...

645 | News from the EDGE | Week of 12.05.2023

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agrees to fork up a hefty sum to Canadian publishers in light of the Online News Act. Google complies to U.S antitrust lawsuit, revealing how many websites are actually indexed on the web. OpenAI is under notable changes, revealing an early 2024 release date of GPT Store shortly after the return of CEO Sam Altman. Plus, Google's November core update is now complete, and the results may...

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients. Pay attention to how Big Query is set up for your clients: they must own the connection - it cannot be moved from an agency account to the client after set up! This discussion also hones...

643 | News from the EDGE | Week of 11.20.2023

Welcome back to News from the EDGE! There's plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as 'for the betterment of mankind'. Google adds 'Notes' feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the updates on digital marketing and AI from this past week right here...

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry's most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google's Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of...

641 | News from the EDGE | Week of 11.13.2023

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google's top AI researchers with monster contracts. Plus, Google releases the SGE wave across 120 new countries and territories across the globe. We're all...

640 | Optimizing a Headless CMS w/ Lidia Infante

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE...

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google's ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune...

638 | News from the EDGE | Week of 10.30.2023

Looking for a last-minute Halloween costume? We've got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon's ad sales skyrocketed by 26% from an unexpected source. Google announces a new 'about this image' feature with SGE to better contextualize information in an image. Plus, you've heard it time and time again, and Google is here to remind you helpful content isn't written to rank high but written for the user. Stay up to speed...

637 | Decoding User Intent w/ Lidia Infante

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what...

636 | News from the EDGE | Week of 10.23.2023

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal AI development this should be fun, right? As always, be sure to stay...

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O'Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google's controversial practices to clients and, in turn, offers guidance on protecting the best interest of your clients as a whole. There are huge changes unveiled for Google and the future of the internet. This week, we determine if the...

634 | News from the EDGE | Week of 10.16.2023

Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to the SEO world and up to speed on everything you need to know right here on The EDGE of The Web!...

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control of...

632 | News from the EDGE | Week of 10.09.2023

You Thought Your AI Chats Were Private Didn't You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in 'every single process'... because who wouldn't want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween season wasn't spooky enough, Google announces yet another Core Algorithm Update this month. Catch up on all...

631 | Foundational SEO Strategy w/ Eli Schwartz

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book,Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your...

630 | News from the EDGE | Week of 10.02.2023

Is This The End Of Google Ads? We're back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix's Crystal Carter steps in to fill all the gaps! Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plusthe United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the...

629 | Utilizing Google Analytics 4 w/ Matt Holz

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we're delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everything you must know about GA4 in order to achieve the highest level of performance, on this episode of The EDGE of The...

628 | News from the EDGE | Week of 9.25.2023

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers! Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the chatbot or share images to express your thoughts It sounds like a disaster waiting to happen. You've got a friend in all of us...

627 | Leveraging the New Tools in GA4 w/ Matt Holz

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago. Matt joins...

626 | News from the EDGE | Week of 9.18.2023

Google's At It Again... Google's all over the place! No surprise that they're facing scrutiny for the deals they've struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that's approaching. Talk about shaking things up everywhere Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web....

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

Content strategies have to adapt with the changing SERP landscape brought on by Google's Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer's journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie's expertise as she delivers what she's implemented for successful management and growth. Key Segments: [00:00:52] Brighton SEO Ticket Sweepstakes [00:03:07] 624 News Recap...

624 | News from the EDGE | Week of 9.11.2023

We've got another great episode in the books for this week's EDGE news. Google loses the majority of Gen Z search preference It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns Are you kidding me? *BONUS* We're giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Go get your tickets and go get your headphones to enjoy this can't-miss...

623 | Navigating the World of Generative Search w/ Natalie Arney

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what's in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO. With a focus on shifting one's mindset, Natalie walks through the changes she experienced from an agency to an in-house SEO perspective. Adaptation plays a critical role in this industry, and today, we focus on aligning ourselves with the ever-evolving landscape of generative search here on The EDGE of The Web! Key Segments:...

622 | News from the EDGE | Week of 9.4.2023

Google's doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy c'mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO! News from the EDGE: [00:04:50] Google is making your pages faster, automatically if your users have Chrome [00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin [00:13:39] EDGE of the Web Title Sponsor:Site Strategics [00:14:20]...

621 | Unleashing the Power of AI in SEO w/ Sara Taher

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what's needed for you to...

620 | Building a Strong Entity Strategy w/ Sara Taher

Sara Taher is a strong presence in the SEO industry, but oh, so humble. Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We're migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You've heard it time and time again, quality over quantity, but let's hear Sara very clearlyit's about the user. If you're not reading their signals, you're not connected. Key Segments: [00:00:36] Introducing Sara Taher [00:01:48] Sara's History In...

619 | News from the EDGE | Week of 8.22.2023

Welcome back to another episode of The EDGE, we've got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update. But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance! Don't skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web! News from the EDGE: [00:04:49] Google...

618 | Amplifying Women's Voices in SEO w/ Sarah McDowell

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It's a podcast about podcasts, you heard that right, We've got everything you need to know here on The EDGE of the Web! Key Segments: [00:03:24] Introducing Sarah McDowell [00:04:53] Sarah's History With Podcasting [00:11:58] What...

617 | News from the EDGE | Week of 8.14.2023

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE! News from the EDGE: [00:03:44]Google reduces the visibility of HowTo and FAQ rich results in search [00:08:16] EDGE of...

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations. Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and...

615 | News from the EDGE | Week of 8.7.2023

We're back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposeshow is this healthy for the web? Google's stirring the pot, but we've got what you need to stay in the loop on this week's News from the EDGE! News from the EDGE: [00:05:03]Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13]Google...

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO. [00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers [00:05:19] AI and SEO [00:06:21] "I think we should panic" - Dr Pete Meyers [00:10:39] E-E-A-T: Product Reviews Update [00:15:18] EDGE of...

613 | News from the EDGE | Week of 7.31.2023

Mordy's in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies. We dove in to the AI side deeply and came out with a huge win! We now can all have Mordy's desk as a virtual background! This is for all of the #SEO community! Go to MordysRingTone.com today to download the image for your virtual upgrade! News from the...

612 | Navigating Generative AI w/ Dr. Pete Meyers

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what's in store today. Learn how to seize control of your customer's journey in this episode of EDGE of The WEB! Key Segments: [00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers [00:13:33] EDGE of the Web Title...

611 | News from the EDGE | Week of 7.24.2023

The "X" Factor We're back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it's wings as Elon Musk leads a massive rebrand to "X". Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to 'X'pand your SEO game on this 'X'hilerating feature of News from the EDGE! And ask Mordy what he thinks about the rebranding..go ahead, we dare you. News from the EDGE: [00:05:17] Twitter Announces Coming Restrictions on How Many...

610 | Google Generative AI w/ Glenn Gabe

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he's seen throughout the years so you don't make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast! [00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe [00:04:39] Should Sites be Optimizing for SGE? [00:07:25]...

609 | News from the EDGE | Week of 7.17.2023

Has AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can't stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren't at the beach but they are drowning in AI Is this becoming an AI podcast who knows, but what we do know is we've got another great episode here for you on News From the EDGE! News from the EDGE: [00:03:28] Google's...

608 | Tracking the SERP Features w/ Glenn Gabe

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There's so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast! Key Segments: [00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe [00:07:54] What Sparked Glenn to Begin Educating the SEO...

607 | News from the EDGE | Week of 7.10.2023

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There's some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE! News from the EDGE: [00:03:14] Google Details SEO Guidance for Content Syndication Partners [00:12:55] Google Ads Launches New Tool to...

606 | International Culture, Diversification & SEO w/ Gemma Houghton

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it's crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast! Key Segments: [00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:04:40] How do you enter the international SEO space with...

605 | News from the EDGE | Week of 7.3.2023

The triad is back amidst Jacob's return but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE! News from the EDGE: [00:03:18] Google removes Canada news links in response to Online News Act [00:17:15] Twitter Didn't Just Block Unregistered Users, It Blocked Google Search [00:21:52] EDGE of the Web Title Sponsor:...

604 | News from the EDGE | Week of 06.26.2023

Jacob's off this week, and the two annoying ones go at it..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and goneAnd to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that's happening. Nothing could go wrong there Giving the news from the upcoming Skynet, for the end of June 2023. News from the EDGE: [00:05:29] There's something new in Google Search...

603 | International SEO w/ Gemma Houghton

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in's and out's of SEO on a global level on this week's episode of The EDGE of The Web Podcast! Key Segments: [00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:07:39] What is international SEO for an Organization? [00:09:00] Multilingual SEO Opposed to International SEO [00:11:55] What is the Concept of Internationalization? [00:13:44] Globalization vs. Internationalization [00:16:01] EDGE of...

602 | News from the EDGE | Week of 06.19.2023

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of...

601 | Advanced Structured Data Tips from Daniel Cheung

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE! Key Segments [00:03:05] Daniel K. Cheung Background Intro [00:05:50] Recommended Tools for Creating and Validating Schema [00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level? [00:13:13] Significant Links & Related Links What are they? [00:15:22] "Is Part Of" Properties [00:17:21] Nesting Your Business Details in Schema [00:19:45] Demonstrating E-E-A-T for...

600 | News from the EDGE | Week of 6.12.2023

Episode 600 folks we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing. New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE! !600! Thanks to everyone for giving us support over the years. News from the EDGE: [00:01:29] EDGE's 600th Episode! [00:06:36] ChatBot Players: Three Different Chatbots Take on the News What Could Go Wrong? [00:12:03]...

599 | Relevant and Significant Schema w/ Daniel K. Cheung

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE! Key Segments [00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung [00:10:13] Evolution of SEO: How Google Operates Beyond Keywords [00:13:44] Why are SEO's Struggling to Adapt to Structured Data? [00:16:47] Entity Maps of Schema...

598 | News from the EDGE | Week of 6.5.2023

Erin jumped out of this week's news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We're getting wrapped up in AI here, but there's going to be more to come next week! Oh yeah - tweet Mordy more SGE examples, would ya? He loves it. News from the EDGE: [00:02:55] How's that new Generative AI search result going for you. Slowly? [00:07:43] EDGE of the Web Title Sponsor: Site Strategics...

597 | News from the EDGE | Week of 5.29.2023

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE! News from the EDGE: [00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK [00:07:57] Google Search Console Performance Report Delayed LINK [00:09:11] EDGE of the Web Title Sponsor: Site Strategics [00:10:20] Google Search of Today Won't Exist in 10 Years...

596 | Validating and Building your Schema w/Martha van Berkel

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It's all things structured data, here on this episode of the EDGE of the Web podcast! Key Segments [00:02:34] Introducing Martha van Berkel [00:06:52] How Often Should You Review Existing Schema? [00:11:32] EDGE of the Web Title Sponsor: Site Strategics [00:13:43] The Process of Validating your Schema [00:18:23] What is Schema Performance Analytics?...

595 | News from the EDGE | Week of 5.22.2023

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We're full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we're late on delivery (sorry)! News from the EDGE: [00:04:13] Another search engine hopeful bites the dust [00:09:50] HUGE fine for Meta in the EU [00:15:17] EDGE of the Web Title Sponsor: Site Strategics [00:16:04] TikTok bans have started in the US- just at one state...

594 | It's Not Google's Knowledge Graph, It's Yours w/Martha van Berkel

It's time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool! [00:02:21] Introducing Martha van Berkel's schema journey [00:08:00] How important is Structured Data in SEO? [00:08:39] History of Structured Data for Websites [00:10:15] The Moment the Chaos Stopped [00:11:46] Schema.org:...

593 | News from the EDGE | Week of 5.15.2023

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet. News from the EDGE: [00:02:58] The AI Takeover of Google Search [00:18:58] What are Ads Going to Look Like in SGE? [00:21:17] EDGE of the Web Title Sponsor:...

592 | Indexability with Google w/ Areej AbuAli

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google. Bonus: Impact of ChatGPT to SEO's? Tune in as they discuss the current state of Google's approach on indexing right here on the EDGE! [00:02:40] Introducing Areej AbuAli [00:04:07] Controlling Crawlability and Indexability [00:07:37] Google Filtering Indexing? [00:09:50] Google's Control on Content [00:12:17] EDGE of the Web Title Sponsor: Site Strategics [00:13:06] Utilizing ChatGPT at Scale [00:17:13] The Ethical Dilemma surrounding AI...

591 | News from the EDGE | Week of 5.8.2023

It's Here, the AI Blitz section of News from the EDGE. We've fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile.and ChatGPT has a lot to say when going on dates! News from the EDGE: [00:01:59] Really Bad Dad Jokes from Mordy [00:03:12] Leaked over a Google- "We are losing the AI battle"...

590 | News from the EDGE | Week of 5.1.2023

It's time to move to GA4, folks! Google Analytics 4 is upon us - and it's time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2) Get to GA4 fast..the end is nigh! Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz. News from the EDGE: [00:05:25] WordPress plugin compromised again! [00:12:40] EDGE of the Web Title Sponsor: Site Strategics [00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year! [00:16:56] Pinterest and...

589 | Women in Tech SEO Edition w/ Areej AbuAli

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it's like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor:Site Strategics [00:17:10] The Entrepreneurial Journey...

588 | News from the EDGE | Week of 4.24.2023

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics [00:12:38] EDGE of the Web Title Sponsor:Site Strategics [00:13:44] Did You Wake Up Sunday (Or Worse,...

587 | What is Marketplace SEO? w/ Brodie Clark

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily. Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today. Now let's join the SEO marketplace and talk marketplace SEO. . . on the EDGE! [00:00:34] Reintroducing Brodie Clark [00:01:48] Marketplace SEO [00:09:39] Top 5 Points for Marketplace SEO [00:15:22] EDGE of the Web Title Sponsor:Site Strategics [00:16:07] Google's Choosing Not to Index Sometimes [00:19:36] User-Generated...

586 | News from the EDGE | Week of 4.17.2023

Have you heard about Google's new Project Magi? Word is that GA4 was just updated to include "one per session" conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google's latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience [00:14:27] EDGE of the...

585 | SERP Snippets Over Time w/ Brodie Clark

How have Google's rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content? Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more. Join us for some SEO tomfoolery on this episode of the EDGE! [00:00:39] Introducing Brodie Clark [00:04:45] Living the Agency Life [00:06:41] Making the Transition to a Solo Consultancy [00:09:33] Exceeding Expectations [00:12:07] EDGE of the Web Title Sponsor:Site Strategics [00:15:03] AI & SEO [00:21:04] EDGE of the Web Sponsor:Wix [00:21:38] AI Hallucinations [00:23:47] AI Detection...

584 | News from the EDGE | Week of 4.10.2023

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google's latest core update impacted local search, it's use of pattern recognition when crawling, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:28] Meta to Release it's Own Generative AI this Year. Will it be Named Mark Zuckerberg? [00:07:23] EDGE of the...

583 | AI and Paid Media w/ Greg Finn

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What's it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O'clock podcast, as they answer these questions and many more on this episode of the EDGE podcast! [00:00:35] Reintroducing Greg Finn [00:01:48] Marketing O'Clock [00:05:38] Discord Community [00:09:42] EDGE of the Web Title Sponsor:Site Strategics [00:11:14] The Discipline of Recording a Podcast [00:13:18] Lessons from the First Year of Podcasting [00:15:56] AI Content and It's Use in Paid Advertising...

582 | News from the EDGE | Week of 4.3.2023

Not a week goes by when we're not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations. Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division? All this digital marketing news on more. . . on this episode of the EDGE! News from the EDGE: [00:05:12] You Know What's Missing from All these AI Chats? Ad Recommendations [00:09:06]...

581 | Google The Disingenuous Trickster?

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk. Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He's also a certified Google AdWords partner and a frequent contributor to Search Engine Land. Learn all things AdWords with Greg Finn on EDGE! [00:00:36] Introducing Greg Finn [00:05:33] Reflecting Back On Search Advertising in 2009 [00:07:18] Privacy Changes: What's to Come? [00:11:47] Advertising Habits...

580 | News from the EDGE | Week of 3.27.2023

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news. It seems the SEO industry isn't that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn't much of a fan of TikTok, either. They also dig into Darren Shaw's extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment. Come join us this week for the Barry Bombardment. . . on the EDGE! News from the EDGE: [00:03:11] Is Google Bard the Least AI of...

579 | Offensive vs. Defensive SEO w/ Chris Long

What's the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal. Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE! [00:02:54] Reintroducing Chris Long [00:04:14] Offensive SEO vs. Defensive SEO [00:07:57] Trust...

578 | What Does Expertise Look Like in the Eyes of Google?

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories. As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology. Learn everything you need to know about expertise online on this episode of the EDGE! [00:02:55] Reintroducing Chris Long [00:03:08] Entity Mindset [00:08:00] Google is a Kid Thirsty for...

577 | News from the EDGE | Week of 3.13.2023

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI. And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show! The AI wars have cometh. . . on this week's episode of EDGE! News from the EDGE: [00:03:51] Step Aside Google and Microsoft Ads,...

576 | Featured Snippets w/ Chris Long

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases. Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Learn everything you need to know about featured snippets on this episode of the EDGE! [00:02:53] Introducing Chris Long [00:05:25] The Gandalf of SEO [00:07:44]...

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews. From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced. Come join us on EDGE for this week's news and remember. . . Bard is NOT search. News from the EDGE: [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them? [00:07:34] SE Ranking SEO Checklist Challenge Award...

574 | Goals, Strategies, and Tactics w/ Kevin Indig

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization. Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing. Erin Sparks and Kevin Indig dive deep into goal setting and more on...

573 | News from the EDGE | Week of 2.20.2027

Welcome to this week's episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search. Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google. Oh, and why we are all AI guinea pigs! Listen now on the EDGE! News from the EDGE: [00:02:01]...

572 | Generative AI Content w/ Kevin Indig

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google's EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake? He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO. Together, they tackle the above questions and more on the EDGE! [00:02:43] Introducing Kevin Indig [00:07:44] AI Generated Content [00:13:28] EDGE of the Web Title Sponsor:edgeofthewebradio.com/site [00:14:26] What is the Expertise, Authority, and...

571 | News from the EDGE | Week of 2.20.2023

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices. Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk. A big thanks to our new title sponsor of the show,SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:04:58]...

570 | Internal Link Building and Automated Content w/ Cyrus Shepard

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why. They also go on a sidebar discussing the "happening in real time" implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking. Now it's time to take your inbound link building hat...

569 | News from the EDGE | Week of 2.13.2023

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week's Barry Blast examines a traveling SEO grifter, ads arriving to Bing's new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show,SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:01:30] Today's Guest Host: Mike King [00:05:46] Should...

568 | The Google Farmer and our Crop w/Cyrus Shepard

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO. He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year. Now let's discuss why SEOs are Google's farmers on this episode of the EDGE! [00:00:35] Introducing Cyrus Shepard [00:02:35] Pathway to SEO [00:06:03] Visual Search [00:08:39] EDGE of the Web Title Sponsor: Site...

567 | News from the EDGE | Week of 2.6.2023

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That'll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable. Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web! News from the EDGE: [00:05:25] Make the switch to GA4, or Google will do it for...

566 | News from the EDGE | Week of 1.30.2023

Mordy grabs the captain's seat as Erin's stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin's away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What's going on here? Seriously? Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week! News from the EDGE: [00:04:04] Nearly...

565 | PAAs and Rich Snippets with Mark Williams-Cook

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too. Mark helped spearhead the development of one of Erin's favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads. Come join the party and help bake bread with Google on the EDGE! Key Segments [00:02:24] Reintroducing Mark Williams-Cook [00:04:06]...

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization. He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today's Google will be like crawling around the floor of a library looking for that one book. Intent of Search is the new paradigm on the EDGE! Key Segments [00:02:48] Introducing Mark Williams-Cook [00:09:21] What...

563 | News from the EDGE | Week of 1.16.2023

Brands are admitting publicly to using AI to write their content How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, "Is ChatGPT coming for your job?" This week's Barry Blast confirms the completed rollout of Google's Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits...

562 | How Google Has Learned with Voice Search w/ Cindy Crum

We're talking voice search, the Internet of Things, and Google's Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO. Erin and Cindy dissect the difference between and the importance of Google's transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, "Can...

561 | News from the EDGE | Week of 1.9.2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we're seeing? And yes, we conduct a blind taste test in the studio with those chocolatey...

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It's awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order...

559 | News from the EDGE | Week of 01.02.2023

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this information-packed episode. All while asking what your SEO resolution is for the new year. Below are some highlights of the discussion: Chat GPT for SEOs Can AI chat threaten Google Google's recent location privacy settlements The holidays delayed the latest Google algorithm/process updates New product listing graphs with price history John Mueller's skill to know for 2023 Should SEOs use Chat GPT for...

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Our final podcast of 2022 doesn't fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian! Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn't get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else. The connection between music theory and...

557 | Finding or Creating Your Podcast Niche w/ Dan Shure

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today's digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research. Join one of the EDGE's astute...

556 | News from the EDGE | Week of 12.19.2022

There's a lot of news this week coming up on the holidays and it's Google's fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December's link spam algorithm update and Erin's EEEEEEEEEE onomatopoeia. . . E-E-A-T On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . . Follow us on Twitter and let us know how we did...

555 | Why Do We See Google as a Person?

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It's understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn't a person, nor a...

554 | News from the EDGE | Week of 12.12.2022

"Welcome back to the EDGE, In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry." That.has to be our lamest intro..brought to you by ChatGPT! We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and...

553 | Videos for SEO and SEO for Videos - Paul Andre de Vera

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He's constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices. Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization. As Dre said,...

552 | News from the EDGE | Week of 12.05.2022

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News.and Newsmax (don't judge us). Follow us on Twitter and tell us how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:02:39] Don't promise your clients page 1 rankings. You might get sued - By Google[00:05:49] EDGE of the Web...

551 | Bringing the Energy w/ Paul Andre de Vera from the SEO Video Show

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he's still cranking out the content. A consummate entrepreneur and former corporate SEO shares his journey of building a successful podcast with Erin Sparks on the EDGE. Dre shares insider tips for both beginners and seasoned veterans and does it with panache. He explains the importance of audience feedback, consistency, having high energy, landing great guests, and production quality. And lastly, he wants you to be your silly self. Let's get our energy going right now on the...

550 | News from the EDGE | Week of 11.28.2022

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play.. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting...

549 | Semantic Search Evolution with Marie Haynes

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters. Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google's Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph. Dr. Marie Haynes has over ten...

548 | News from the EDGE | Week of 11.21.2022

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy's is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs.yeah, I think we're there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles..it's a mess. News from the EDGE: [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO? [00:10:57] The Impact of Local Business Reviews on Consumer...

547 | Recovering from Algorithm Update Effects with Marie Haynes

Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update. With over 10 years of SEO experience, she's a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She's the owner and...

546 | News from the EDGE | Week of 11.14.2022

Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says. "The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at their discretion. And...

545 | Visual Search Optimization with Crystal Carter

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search? Let's talk visual search optimization today on the EDGE! Key Segments: [00:04:31] Throwback to Ep. 544 [00:06:35] Associated Intent [00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My! [00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:10:29] Stats, Stats, Give Me More Stats [00:11:42] Ecommerce Implications...

544 | Visual Search with Crystal Carter

Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today's examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder on this Crystal Carter episode. Let's talk visual search today on the EDGE! Key Segments: [00:03:45] A Picture is Worth a Thousand Words [00:04:37]...

543 | News from the EDGE | Week of 11.07.2022

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It's NEWS! Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google's new search labels for coupons, the depreciating value of the link in the future, Mastodon's rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous "real time" algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too. News from the EDGE: [00:03:01] New labels to highlight...

542 | News from the EDGE | Week of 10.31.2022

Our Halloween 2022 Episode (yeah, it's November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy's chagrin) and provided an expose' on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the...

541 | Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It's incredible to hear that it happened and the SEO community rallied behind Olga in extraordinary ways. Women in Tech SEO demonstrated their strength and support when this came to light. Key members in the SEO community also helped Olga navigate her own (unwarranted) imposter syndrome challenges. Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence. After listening to this...

540 | News from the EDGE | Week of 10.24.2022

The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o'-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update.to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch). Side Note: Check out the Ted Cruz visit to a recent Yankees game! Key Segments: [00:05:02] Google Spam Update Done in Record Speed! [00:10:55] EDGE of the Web Title Sponsor: Site Strategics [00:12:32] Uber Ads are Coming,...

539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits. Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial "gray hat" issues regarding structured data. But seriously, copying a competitor's structured data? That actually happened? Check it out today on the EDGE! Key Points: [00:03:09] SEO Mistake:...

538 | News from the EDGE | Week of 10.10.2022

Andrew Optimisey jumps in to join Erin on the news this week! Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable. Key Segments: [00:06:52] YouTube is adding taggable usernames for everyone! [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers [00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:20:38]...

537 | Top SEO Mistakes from Olga Zarzeczna

Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the podcast. Well, not all of them - please check out her full article in the link below. We tackle some of the most important things to get right in this OglaTober episode. Yes, we have 3 episodes with Olga this month of October - might as well name it after her. Dig in deep on the Best SEO Audit Mistakes.today on...

536 | News from the EDGE | Week of 10.3.2022

There were so many things from the Google Search On event! All the things! And we didn't cover nearly enough of them from Barry's article. But Mordy and Erin did dig into plenty of items from Search Engine Land and Search Engine Roundtable this week. We also realized that we're getting really old! GetOffMySERP.com [00:08:15] Form interactions can be measured in GA4 [00:11:26] EDGE of the Web Title Sponsor: Site Strategics [00:12:50] Brands suspending their Twitter campaigns after finding their ads alongside questionable accounts [00:17:07] Which of these advanced Google search operators did you already know about? [00:24:31] EDGE of...

535 | When "It Depends" Doesn't Cut It w/ Tyler Bain

Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (see below if you want to play with your team)! Erin and Tyler dig into the usage of "it depends" when working with SEO clients. There's a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients. There are a lot of things depending on...

534 | Images and Local Search w/Mike Blumenthal

Mike Blumenthal's second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It's a huge conversion factor for businesses that can be easy wins. Check out the incredible tool, AirCam.ai - a service that gives a breakdown of all of the images your business needs for local visibility. Mike gives us his take on the most recent Google updates and how they may affect local visibility. He also unequivocally lays down his opinion about AI machine learning evaluating human content: Google's not being accountable for the businesses that are relying on...

533 | News from the EDGE | Week of 09.19.2022

Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn't cover the bloody 5th Product Review Update from Google, as we recorded on Monday. Wow - updates are coming inside of weeks now. Can't really grab ahold of that unless we go to a daily news show! (Please stop the updates, Google, please!) Had great fun, as usual, with Mordy and Jacob. Check out the links and let us know how we're doing at RateThisPodcast.com/Edge! [00:03:12] Negative reviews can not be changed through incentives to customers [00:06:19] EDGE of...

532 | Local Search Volatility and Google Accountability

Mike Blumenthal, "Professor Maps" of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he's seen in local search. Mike's been focused on the Google Business Profile forums and has seen some pretty striking and concerning developments. Witnessing around 200 review take-downs and close to 2,000 business profile suspensions per month, Mike's a bit concerned to say the least. Where is Google's accountability and transparency in responding to these issues? There's no mechanism to challenge the decision on the review take-downs. The value of Local Search positioning and consumer interaction is unquestionable....

531 | News from the EDGE | Week of 09.12.2022

Ever listened to a podcast dumpster fire? You've got to check this one out. We led with today's breaking news of Google's September 2022 Core Update and didn't rearrange the rest of our headlines. And what were those headlines, you might ask? Talking about the PREVIOUS update that we were still waiting to see affect our rankings. Yup - poured gasoline over the entire show and watched it burn! Still - good stories from Search Engine Land, Search Engine Journal and Barry. We could only really use two stories out of the six..probably should have thought that one through a...

530 | The Two Essential Ingredients of SEO w/Michel Fortin

The second segment of our Michel Fortin interview goes from helpful content straight into the customer's search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation. Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful....

529 | News from the EDGE | Week of 09.05.2022

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO's of the future. Coupled with an article from Search Engine Roundtable regarding Google's ability to ascribe quality to different sections of your site - I think we have some clear perspective of the SEO future to come! (see, Erin can write!) Article from the Verge, Search Engine Land, and DanTalyor.online, as well as Search Engine Roundtable - it's a jammed-packed digital marketing news show this week! [00:04:55] Paid features coming to Facebook and Instagram [00:09:30]...

528 | User-First SEO = Helpful Content w/ Michel Fortin

It couldn't be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding "user-first" SEO principles, a concept that he has been championing for sometime. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way. Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show!...

527 | News from the EDGE | Week of 08.29.2022

Robots can recognize other robots, right Modie (Mordy's AI name)? Alright, we evidently were advertising SERP's Up, the new Wix podcast, as Mordy' threw promos everywhere in the show. Yup - very proud to be able to roll out that show with Wix! On OUR show, we covered articles from Search Engine Land, and Search Engine Roundtable and followed a conversation on Twitter and Linked in regarding Google giving visual cues of how long it is to read content from the mobile device. Is that really a good thing? Give us feedback on Twitter @EDGEWebRadio. [00:04:30] Are You Listening to...

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science should be a place for the SEOs of the world to focus on - get a chuckle...

525 | News from the EDGE | Week of 08.22.2022

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there's much discussion about how big this really is. Inside take: it's going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone! Seriously, dig in and let us know what you think about the algorithm changes and whether you think this is as...

524 | The Evolution of Google Updates w/ Dawn Anderson

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of "cleaning" up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy. [00:01:30] Our Title Sponsor [00:01:59] Check Out Our Weekly News [00:08:55] Google Crawling the...

523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It's not for the faint of heart, truly. Learn about the steps to adhere to and the audience's desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he got through it and shared tips to avoid "hitting the wall" in your production and, more importantly, your health. [00:04:58] YouTube Shorts: What Value Do They Have? [00:09:22] 1 YouTube Subscribers...

522 | News from the EDGE | Week of 8.8.2022

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Most of the SEO community chimed in on this issue, and it was truly a site to behold. Such ridiculous posturing from the offender, but from this came a true rallying...

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotionthat's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv [00:07:42] The Google Mentality Doesn't Apply to YouTube [00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People [00:19:53] Paradigm Shift #2: Don't...

520 | News from the EDGE | Week of 08.01.2022

Late in the week for recording due to a power outage at the studio, we jump into this week's news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Please make sure you read up on those. Also, we have offered up a Public Service Announcement to the entire SEO community. [00:18:19] [00:03:38] Just trust Google with your attribution....nothing to see here [00:06:44] EDGE of the Web Title Sponsor: Site Strategics [00:07:29] Google Revenue Verification Report Confirms Buyer Publisher Ad Spend. [00:09:30] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:10:21] QRG has changed...

519 | What You Didn't Know in News SEO w/ Barry Adams

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank. Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits Barry has performed. [00:05:18] Don't Make Optimization a Challenge for the Writers...

518 | News from the EDGE | Week of 07.25.2022

Did Mordy literally try to piss off every one of our sponsors this week? Boy, it felt like it. Drop in as we cover Search Engine Journal and Content Marketing Institute articles. Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob! [00:04:43] All's Fair in SEO and Relinking [00:11:15] EDGE of the Web Title Sponsor: Site Strategics [00:13:16] Clickbait caused $115M in ad spend loss [00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:14] Is Your Thought Leadership Content Missing the Point? [00:25:05] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:26:18] Fast Track 1:...

517 | News Publishing SEO with Barry Adams

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to News SEO. [00:04:55] Career Path of a News Publishing SEO [00:09:03] The Volatility in News Publishing: less than 48 Hours [00:11:15] Topical Expertise, not Domain Authority [00:14:37] Your...

516 | News from the EDGE | Week of 7.18.2022

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy's stead to cover all of the hot topics, including the hottest topic, the HEAT! Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire. Be sure to RateThePodcast.com/EDGE today! [00:06:06] Amazon sues FB group admins because of fake reviews [00:11:42] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:12:55] YouTube offering more creative options for YT Shorts [00:19:40] Google's Artificial Intelligence has apparently hired a lawyer [00:31:13] EDGE of the Web Title Sponsor: Site Strategics [00:32:49] Fast Track 1: Google...

515 | Where Has Google's Data Gone? w/ Patrick Stox

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks! Some huge variations in these figures: two sites with traffic from 60 million to 100 million clicks showing...

514 | News from the EDGE | Week of 7.11.2022

Greg Finn of the Marketing o'Clock podcast comes on to step in for Mordy while he's at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him! Join us as we dive into articles from Search Engine Land and Search Engine Roundtable. We're trying something new out - a BarryBlast! Rapidfire Barry Schwartz articles are really the only way to keep up with the guy! [00:03:20] New Pinterest Features Geared Towards Shopping [00:08:22] Google Willing to Split the Company (back to itself) to Avoid DOJ Lawsuit [00:14:31] EDGE of the Web Title Sponsor: Site...

513 | Technical SEO Audits & Domain Name Protection with Bill Hartzer

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don't stop there! Join us to learn about domain name protection - what you don't know will hurt you - today on the EDGE! [00:01:10] RateThisPodcast.com/EDGE [00:01:21] Introducing Page One Power [00:02:55] Bill Hartzer: SEO Consultant since 1996 [00:12:05] Some of the Earliest SEO Auditing Tools Bill Used That Are Still Valuable Today [00:15:23] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:58] Google...

512 | News from the EDGE | Week of 7.4.2022

We take a moment to not talk SEO on the show this week. Believe that? Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well as the sheer fact that Google can't remove Nazi pictures from simple search results. Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable. [00:06:12] Meta is using legal proceedings to stop data scrape sites [00:09:41] EDGE of the Web Title Sponsor: Site Strategics [00:11:15] How is inflation impacting ad spending? [00:18:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks...

511 | Inbound Marketing is a Romance w/ Norm Vogele

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time. Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation. Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation. [00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:04:25] Having...

510 | News from the EDGE | Week of 06.27.2022

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. Are we going down the road of a two level content visibility, the paid content and the rest of us? And then their are Mordy's socks. We cover news from Search Engine Journal, Search Engine Roundtable and Search Engine Land. [00:04:26] Google says it's only the first 15 megabytes [00:06:55] TikTok commits to updating ad policies to better align with EU rules [00:10:28] EDGE of the Web Title Sponsor:...

509 | News from the EDGE | Week of 06.20.2022

Erin and Mordy have fun while Jacob's away and try out a new podcast recording platform. Wow - did we hit a wall with lag. We're not saying which platform, but man, do you really sell that? Stories from Search Engine Land and Search Engine Roundtable, we cover a good deal of road on the concept of podcast processing on the search engines side of things. Come on, Google, give us the NLP money! Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500!...

508 | News from the EDGE | Week of 6.13.2022

Here's an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world). Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience. Jump in and listen to our take on the AI news and give us a tweet to let us know your thoughts. Can Artificial Intelligence become sentient? A Google employee just said he saw it Remember, as we continue to celebrate our 500th episode, be sure to...

507 | Optimization of the Brand SERP and Avoiding Mistakes

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP. Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand! We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason's book and an EDGE...

506 | News from the EDGE | Week of 6.6.2022

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Only time will tell. Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads. What could go wrong with that conversation? We also want to welcome our new sponsor, Page One Power, to the News Podcast. Go check them out! They're...

505 | Are Brand SERPS an SEO Ranking Factor?

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we're unpacking concepts around this on this podcast as well as the second segment. But, Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We're covering these questions and so much more in this episode. \ We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter and you...

504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones

We have a special show for our listeners of the EDGE. InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool. We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update. Keyword research with NEVER be the same. It's great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all. This is the way it should be done. Get a free account...

503 | News from the EDGE | Week of 5.30.2022

The EDGE team stops in mid-recording to submit Erin's info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note. We cover the Google Core Update from May 22, 2022. Also covered was the new Keyword Research tool update from Inlinks, sponsor of the show. We did a deep dive into how to read Core Update volatility and what to do when one of these come through. Give it a listen! [00:07:01] #EDGE500 EPIC FAIL Swag Giveaway from @Ahrefs! [00:08:28] Inlinks Launches a New Keyword Research...

502 | Training on Google Analytics 4 with Krista Seiden

It's been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We're in the world of cross-device attribution, and that's been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code! [00:03:43]...

501 | News from the EDGE | Week of 5.23.2022

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each. Clearly Erin had a accurate bead on each and should be commended on his astute observation and insight on..nope, can't do it. He forgot to read the first article completely and wow - did he muck it up. Listen in as we dig through the news and pause as we honor a friend of the show and SEO legend, Bill Slawski. [00:04:46] Video thumbnails when there is no video? [00:06:55] Erin completely makes...

500 | Going Over the EDGE: Epic Fails for our 500th

EDGE of the Web is proud to bring you some epic fails shared by friends of the show. We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it. We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from. We wanted to share these with our listeners so you can learn too! Thanks so much to all of our listeners and guests over the 10 years and 500...

499 | News from the EDGE | Week of 5.16.2022

Did we hear that right? Google introduces the first designated schema ranking signal! That's breaking news! Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch. Learn about Mordy danger whistle that Jacob has just in case! All this and more from the EDGE. Be sure to check out episode 500! [00:05:02] Google I/O Rolls Out | What to know regarding SEARCH [00:12:44] EDGE of the Web Title Sponsor: Site Strategics [00:13:35] A New Ranking Signal from Google? [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:13] Google's Latest Language...

498 | Google Analytics 4 Ramp Up with Krista Seiden

It's been announced and we need to ramp up our understanding and implementation of Google Analytics 4. Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4. An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way. It's time to get our GA4 game on as we have a year to gather our data before it's gone from Universal Analytics. [00:03:52] Krista Seiden's history...

497 | News from the EDGE | Week of 05.09.2022

Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of such a dastardly DMCA take down request. Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow's Brain Labs Digital. All this and we're coming up to the 500th episode. Listen in as we have something special in the works! [00:02:54] Coming up to our 500th episode [00:05:45] DMCA request took MOZ.com off of Google's Index [00:10:12] This Week's Poll [00:11:12] EDGE of the Web Title...

496 | News from the EDGE | Week of 5.2.2022

Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal. All the Searches! We experienced the full immersion into the John Mueller AI - Mueller-bot. We think we should have a dedicated segment just for that. [00:02:46] Ad Revenue growth reported by both Google and Microsoft [00:05:39] EDGE of the Web Title Sponsor: Site Strategics [00:06:26] Would you ask SEO questions to a bot based on John Mueller? It depends. [00:09:04] This Week's Poll [00:09:52] Google stealing content? Or...

495 | Measuring the Success of Structured Data Deployment

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website. We also cover a great deal of information regarding citation strategies. Learn about entity definition and the slew of tools out there to make your structured data grooming easy on this episode of the EDGE. Be sure to check out our first episode with Jonny Ross as he covered the basic of structured data. [00:03:53] How do we measure the successful deployment of schema on a site? [00:09:40] Linking to sources: the most important piece of schema [00:13:25] Your schema...

494 | News from the EDGE | Week of 4.25.2022

Mordy's back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal. Had a fun time listening to Mordy's analogy of echo chamber quality content - let's say he did a crappy job explaining it (27:20 mark if your interested). [00:05:21] Big Changes coming for Featured Snippets [00:13:14] Universal Analytics' Real-Time bug will remain, another reason to go to GA4 [00:16:53] EDGE of the Web Title Sponsor: Site Strategics [00:18:49] What do scammers do when they grab up a popular domain [00:23:55]...

493 | News from the EDGE | Week of 4.18.2022

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions. Check out our Twitter Poll to find out! Lastly, explore with us our first "Barry Moment" here on the show. [00:05:52] Google rolling out conversion migration tool for Google Analytics 4 [00:11:17] EDGE of the Web Title Sponsor: Site Strategics [00:11:43] U.S. search ad revenue grew 33% to $78 billion last year [00:17:09] EDGE of the Web...

492 | Schema and SEO with Jonny Ross

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema. We cover what it is, what it means to search engines, and the value you of schema deployment for visibility. Is schema a ranking signal? We answer it on this podcast. [00:09:38] What is schema? [00:13:54] Benefits of schema: knowledge graphs, rich snippets [00:14:00] The Interview Series Title Sponsor: Site Strategics [00:17:33] Organization and authority for brands [00:24:15] Schema is not needed for rich Snippets, but why not grease the wheels [00:25:25] The opportunity is there. [00:26:05] Does schema affect ranking...

491 - News from the EDGE - Week of 4.11.2022

George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital marketing. Discussing articles from Social Media Today, Search Engine Roundtable and Search Engine Journal was part of our podcast - and then we discovered the real news: TheThingAboutGeorge.com. George is making a site all about him. Tell us what you think at RateThisPodcast.com/EDGE. [00:05:24] SMBs can connect better in Nextdoor [00:16:33] Thin Content is site specific, not page specific. [00:23:12] EDGE of the Web Title Sponsor: Site Strategics [00:25:00] Elon Musk grabbed up a...

490 | News from the EDGE | Week of 4.4.2022

The EDGE team tackled this week's news with gusto and a bit of exhaustion, actually. So much to cover and so little time. We've got a Facebook study from Search Enge Land, Google algorithm volatility from Search Engine Roundtable and discussions about individual Google algorithms in niche industries. Let us know what you think on this week's Poll and be sure to RateThisPodcast.com/EDGE. [00:04:43] "Interest Categories" on FB Ads are 33% inaccurate?? [00:09:17] Badges? We need all the stinking badges! [00:11:50] EDGE of the Web Title Sponsor: Site Strategics [00:12:17] March update starting to cause Volatility [00:18:21] EDGE of the...

489 | The SCRUM 2 : To AMP or Not to AMP, that is the Question | EDGE of the Web

Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years. Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve. The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertising networks with the AMP framework, there's a rekindling of the debate. To AMP or NOT to AMP.that is the question. And this is The...

488 | News from the EDGE | Week of 3.28.2022

Erin's back in the captain's seat to go over the recent digital marketing news of the week. Stories from Search Engine Roundtable.yup, that's it.all from Barry Schwartz. It's a trifecta. We should probably just give up looking anywhere else [00:08:05] Product Reviews Update rolling out from Google [00:17:33] Show Notes [00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps [00:21:51] This Week's Poll [00:23:17] EDGE of the Web Title Sponsor: Site Strategics [00:24:37] What does it mean to "De-SEO" a web page? [00:29:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks #StandwithUkraine edgeofthewebradio.com/ukraine

487 | News from the EDGE | Week of 3.21.2022

Erin may have left Mordy this week to fend for himself but he was still present during the show you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix. [00:07:30] Header and Footer Links - What does Google think? [00:10:43] EDGE of the Web Title Sponsor: Site Strategics [00:12:56] How are Expertise, Authority, and Trust evaluated by Google? [00:20:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:54] Get ready to say goodbye to the Analytics you're...

486 | Executing Enterprise SEO at Scale with seoClarity

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution. No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale! Be sure to listen to the first episode of our two-part interview with these two SEO innovators. They are about to make SEO historyand Erin's a little verklempt. [00:04:15] How seoClarity learned about the biggest roadblock in getting changes done at the Enterprise level [00:08:39] We are at an all-time high of...

485 | News from the EDGE | Week of 3.14.2022

How did last week's poll fail? That's our question. Erin's not happy there. New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti. Short-form videos are the way of the future! Give us a listen, today on the EDGE! [00:03:50] Update your WordPress As Soon As Possible [00:06:45] More Short-Form Videos coming to Google SERPs [00:14:26] EDGE of the Web Title Sponsor: Site Strategics [00:15:23] Twitter Testing new Profiles for Shops, Products In-App [00:19:00] This Week's Poll [00:21:58] Show Notes [00:22:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:00:00] Advertisers in...

484 | News from the EDGE | Week of 3.7.2022

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin. We're wanting to continue to get the word out on how to support Ukraine. Please go to edgeofthewebradio.com/ukraine for more information. [00:05:08] New Businesses Are Opening at pre-pandemic levels! [00:14:21] Verifying your business on Google - harder than getting a passport? [00:18:55] EDGE of the Web Title Sponsor: Site Strategics [00:20:07] Show Notes [00:21:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:00] This Week's Poll [00:24:19] How can you...

483 | News from the EDGE | Week of 2.28.2022

We're discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world. Articles from Social Media Today and Search Engine Journal. Let's make sure to get the word out and share this information. [00:05:05] FB Bans announced by Russia [00:10:51] Website Security important to review due to increases in Russian Cyber-Attacks [00:17:56] Ukrainian Patriot: Tim Soulo from Ahrefs extending memberships to match donations [00:21:03] Ukrainian Patriots:...

482 | News from the EDGE | Week of 2.21.2022

Mordy's got news that he won't tell anyone. Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count. Great reads from Miranda Miller, Barry Schwartz and Celeste Gonzalez. [00:04:48] RatethisPodcast.com/EDGE [00:05:57] Majority of Small / Medium Businesses still without an SEO strategy [00:13:07] EDGE of the Web Title Sponsor: SiteStrategics.com [00:13:32] Changes coming for how Businesses work with Google [00:20:08] Show Notes [00:22:17] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:58] Have there been Mass suspension of Google...

481 | SEO SaaS Technology Growth with Mitul Gandhi and Mark Traphagan

There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them to deliver best services. We're talking to Mitul Gandhi and mark trap Hagen, SEO clarity today on the EDGE. [00:04:14] How Mitul came into the SEO industryand why? [00:07:54] Software had to originate out of a need. [00:09:37] seoClarity first had to understand how to scale themselves [00:11:27] What insights did you have from consulting and how did you would them into the product? [00:13:54] The Interview Series Title Sponsor: edgeofthewebradio.com/site...

480 | News from the EDGE | Week of 2.14.2022

Congrats to Barry Schwartz for 30,000 posts on Search Engine Roundtable! Thanks for all of the hard work. The EDGE is covering stories from Search Engine Land, Journal and Roundtable this week. Be sure to check out sponsor edgeofthewebradio.com/inlinks to receive a free account today! [00:04:42] Local News gets more visibility [00:10:42] Bing to help get millions of new visitors via PubHub [00:16:25] EDGE of the Web Title Sponsor: Site Strategics [00:17:32] Is Code to Text ratio a ranking factor? [00:22:56] This Week's Poll [00:26:22] Show Notes [00:27:02] EDGE of the Web Sponsor: Inlinks.net

479 | Using Consumer Product Experience as a North Star for SEO

Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy. Learn some key points on how to acquire that valuable knowledge of customer need and experiences by tried and true methodology. Lastly - learn why you shouldn't care about Position Zero. Make sure you check out his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". [00:06:05] Blue Ocean and Red Ocean [00:11:27] Are Blue Ocean Strategies for Everyone? [00:12:23] Learning Customer Blue Oceans: Surveys, Customer Data & Customer Support [00:15:32] The...

478 | News from the EDGE | Week of 2.7.2022

Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams. We strolled through memory lane with a video montage of all of the studios we have been in over the years. Please check out the video on YouTube. Lastly, we just have to share Mordy's new job - throwing in as many curse bombs as he can get away with to provide Jacob's job security. Yeah, that happened, today on the EDGE! [00:05:27] Mordy bomb drop 1 | Jacob edit [00:05:46] Is Google Ads emailing...

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO. [00:05:45] Eli's start - how he learned SEO by getting smacked upside the...

476 | News from the EDGE | Week of 1.31.2022

Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin. Oh yeah, and Mordy tries to pitch you buying a ticket to hear him speak at Brighton SEO. So that happened.. [00:05:06] New Feature on Mobile: "People Search Next" [00:09:29] Google changes the majority of Title Tags [00:16:47] Our Poll This Week [00:18:11] EDGE of the Web Title Sponsor: Site Strategics [00:19:16] New SEO app for Wix from company Deepcrawl [00:21:33] EDGE of the Web Sponsor: Inlinks.net [00:22:56] New API Connection to GSC URL Inspection

475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022. The theme of the show today is Adapt, and do that nimbly. Join the Paid Media Pros as the share some great thoughts in studio with the EDGE! [00:04:16] What have we lost from going virtual for our marketing conferences? [00:11:25] There's a lot of people that are selling paid media services, but not really delivering. [00:12:07] The Interview Series Title...

474 | News from the EDGE | Week of 1.24.2022

Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti and Barry Schwartz. Make sure that you check out this week's poll. Plus, we found our mission, after 10 years - SEO Bobbleheads! [00:03:37] There's someone new at Search Engine Land! [00:06:18] Is your content being outranked by a site that just used Copy/Paste? [00:12:10] EDGE of the Web Sponsor: Inlinks.net [00:13:09] A spike in crawl traffic does NOT mean impending doom [00:19:25] Our Poll This Week [00:22:53] This is where the brilliant...

473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO! They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing. We went everywhere. Have a look at the time stamps..can't contain it all in one description. This is where we have to go as digital marketers this year and into the future. [00:06:12] Marketing in college and foundational education, not tactics. [00:09:46] Foundational Understanding: Knowing the New Media Audience [00:10:51] Don't pick tactics that are measurable all the time: adapting to...

472 | News from the EDGE | Week of 1.17.2022

We're feeling very blessed with our new sponsors, Ahrefs and Inlinks! Listen to the team as Erin actually wears a color during recording! Great articles from Mordy, Barry Schwartz and Michael Stelzner for this week's digital marketing news! Be sure to participate in our episode poll on Twitter. [00:04:04] Deep dive the December Product Review Update [00:14:13] DUCKDUCKGO passing 1 Billion Searches [00:18:36] Our Poll This Week [00:22:01] Ahrefs.com | Title Sponsor of EDGE of the Web [00:22:58] Our New Sponsor: Inlinks.net [00:23:41] Just registered your business on GBP? Get ready to wait. [00:26:45] Site Strategics, Sponsor of the EDGE...

471 | News from the EDGE | Week of 1.10.2022

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is most notable this week is the lack of a Barry Schwartz. 04:46 Google Launches Shops Section in Mobile Search 12:28 Ahrefs.com | Title Sponsor of EDGE of the Web 13:32 Shopify SEO Gets Easier With Yoast App 21:09 Our Poll This Week 22:44 Our New Sponsor: Inlinks.net 23:56 Google Exec Say Apple is Holding Back Customers Who Text 29:45 Site Strategics, Sponsor of the EDGE

470 | News from the EDGE | Week of 01.03.2022

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022! We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush. Covering articles from Barry Schwartz and Miriam Ellis of Moz, we dug into Local SEO stories and stats. Check out our new poll running on Twitter as well - chime in there and we'll cover the recent poll every show. [00:03:07] Products on your Google Business Profile Page & Maps! [00:05:04] Our Title Sponsor: Ahrefs. edgeofthewebradio.com/AWT [00:06:05] December has been called the most volatile month...

469 | Local SEO Myths with Darren Shaw

Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one by one. Darren is a fantastic resource for understanding the true impact that Google My Business (now Google Business Profile) has on a local service company's customer relationship and conversions today on the EDGE. [00:02:33] Local SEO Myth: Does everything have to be perfect for Google? [00:05:26] Local SEO Myth: Using a Call Tracking Number Negatively Impacts Rankings [00:07:22] Local SEO...

468 | News from the EDGE | Week of 12.27.2021

The end of the year is here and we covered so much on today's show. Not really - it was a Matrix 4 bashfest. A couple of news items, yadda yadda and how bad could a movie suck? Truly? Thanks to Barry Schwartz, Matt Southern, Kevin Indig and Garret Sussmann for their articles, but the thanks really goes to Warner Brothers for making the Matrix 4, what a great gift to end the year with. Special thanks to our title sponsor Ahrefs - check out their free SEO audit tool at www.edgeofthewebradio.com/AWT [00:00:54] Our Matrix4 reviews/bashing [00:08:20] TikTok takes the...

467 | News from the EDGE | Week of 12.20.2021

We welcome our new title sponsor, Ahrefs as part of the EDGE team. Welcome back! We're coming in for a landing of this year's news items with UPDATES! Get your UPDATES here! [00:02:47] Updatesget your updates here! You know what would make the holiday week even better? Product review updates from Google! [00:10:00] John Mueller says you can't even tell which SEO efforts have changed your rankings [00:17:50] YouTube is going to be adding automatic links to places mentioned in videos

466 | News from the EDGE | Week of 12.13.2021

Mordy's back with the EDGE team, talking about the news of the day. We covered stories from Roger Montti, Barry SChwartz and Patrick Stox of Ahrefs. Really interesting one there - pretty bold move to disavow ALL links to 3 of your top articles to see if links do, in fact, mean what we think they mean to SEO. Let's all pull a Mordy and listen now to the EDGE! [00:04:17] Hey Alexa, do you now that Amazon is shutting you down? [00:08:15] Google's December update was a big one [00:18:55] Do inbound links even matter anymore?

465 | News from the EDGE | Week of 12.06.2021

Andrew "Optimisey" joins the EDGE team this week, covering just a fraction of the hot digital marketing news. There's so much happening, it was tough to pick but we settled on these headlines to get to you. Covering news from Search Engine Roundtable and Brodie Clark, with a hot take on Google's playground, we finished with a hearty Happy Birthday to an 18-year-old SER! Thanks, Barry, for these past 18 years of reporting! [00:02:01] Political ad changes at Google for 2022 [00:08:20] Google is testing a lot of their own real estate on the SERP [00:14:40] The Volatility of the...

464 | News from the EDGE | Week of 11.29.2021

Mordy's back from vacation and we're covering his review of the November Core Algorithm update from Semrush. We're back to trolling each other with the regular jabs. Covering news from Search Engine Journal and Search Engine Land this week. [00:04:21] The Mobile-First Indexing Deadline is Gone. [00:09:12] How Does One's Site "Fit Into the Internet" [00:21:57] Discussing the November 2021 Core Update with Mordy

457 | Local Search Ranking Factors with Darren Shaw

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO professionals in the business. Get up to date on what affects local search engine optimization and where Entity SEO works into the Local SEO concepts, today on the EDGE. [00:05:02] What Does Whitespark Do for Companies? [00:07:05] QR codes are back! [00:08:52] Stats on Local Search [00:10:43] In some industries, Google drives upwards of 90% of all of their business. [00:13:12] Google as your new...

463 | EDGEFlash: November Google Core & Knowledge Graph Updates

Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will get it to you as soon as possible! We uncovered a relationship of factors that lead us to believe that this is not just another core update! Breaking news, here on the EDGE! [00:02:24] The social media outcry regarding the November Google Core Algorithm updates [00:03:32] Ray: This is a tricky update due to the holiday season [00:05:28] Ray: How the Volatility Tools Work [00:06:39] Barnard: Does Dictionary site visibility increase = new entity knowledge? [00:09:08] Barnard:...

462 | News from the EDGE | Week of 11.15.2021

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future. Bonus on this episode: see Erin lose it when Mordy calls our toll-free number for the podcast. That's conversion optimization, baby! [00:06:11] Will Google use Microsoft's new IndexNow protocol? [00:11:30] A four-day outage at SiteGround is over, but still recovering. But Google dropping indexing in that short of time? [00:18:15] So Google has talked...

461 | News from the EDGE | Week of 11.8.2021

Mordy missed this episode! Please publicly shame him, if you would! We covered pretty important news - GMB is gone! What's in a name, really. The news is really about the changing way to edit your Google Business listing, and what is going away. More news to check out from Search Engine Land and Search Engine Journal today on the EDGE. [00:03:15] Goodbye Google My Business! [00:07:42] Google tells us where we should put our videos for maximum exposure [00:14:25] We've got a new Page Speed Insights version and [00:18:14] Incoming is a Page Experience Update coming to Desktop!

455 | Future-proofing Your Site-Speed with Victor Zhitomirsky

In our second segment of our Victor Zhitomirsky interview, we unpacked the caching and optimization tools available to help speed up your websites. Understanding the part that JavaScript plays in the rendering speed is a must. We dive into difference caching systems and hosting providers, arming you with an incredible set of options to future-proof your site speed. [00:07:12] Caching and Optimization tools for your WordPress site [00:08:30] What to look for in optimization and Javascript delay tools [00:09:17] Branching Javascript loading is the future of the Wordpress ecosystem [00:10:44] Page build platforms: which are the heaviest JavaScript load? [00:14:30]...

460 | News from the EDGE | Week of 11.1.2021

We go "Meta" on today's episode. Mordy wants to rename our firm's name, Jacob wants to rename Indianapolis, Erin renames Morday, it's all-Meta All-the-time today on the EDGE. Find out our take on Facebook-to-Meta, Google's evaluation on spammy links and domains and, yup - a take on the AMP debacle, yet again. Stories covered from SEL, The Verge and SER today on the EDGE. [00:04:57] What if the meaning of a name, was the meaning of the name? Facebook is now Meta. [00:12:33] Is Google ignoring spammy links? Or not? [00:21:16] We're re-evaluating usage of AMP- Maybe you should too.

453 | Avoiding Black Hat Core Web Vitals with Victor Zhitomirsky

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square. We reached out to the author of an article crying "FOUL!". Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE. [00:08:04] What is the problem with WordPress sites? [00:11:14] Google has a history of trying to help people...

458 | News from the EDGE | Week of 10.25.2021

It was an all-skate for Google topics this week on the EDGE. The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O'Neal's appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged ad throttling from Google related to AMP. Find about this and Mordy's helpful tips on how to pace one's own liquid intake on this episode of the EDGE. [00:04:00] Up and down, up and down- More Volatile search results this year [00:09:51] Quality Rater Guidelines add 5 new important updates...

456 | News from the EDGE | Week of 10.18.2021

Rollin, rollin, rollin...keep that mobile search rolling! Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google's mobile search: did we just lose a psychological barrier that kept us in query revision mode? Are long tail phrase optimization strategies going to lose here? Also covered in our episode this week is the low performance of WordPress in Core Web Vitals and Google's podcast knowledge panels discoveries! Yup - we're in there. Have a seat around the campfire and listen in. [00:03:55] WordPress Proposes Team to Improve Core Web Vitals [00:13:16] Podcast knowledge panels...

454 | News from the EDGE | Week of 10.04.2021

Mordy's back in the second chair to discuss Google's SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us. We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has as it tries to move users away from the Ten Blue Links. [00:06:26] MuM's the word at Google's SearchOn event last week [00:17:47] Google search gets larger images, enhances so much. [00:22:33] Google wants to bring a richer, deeper search experience to its users.

452 | News from the EDGE | Week of 09.27.2021

George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy's absence. We always love George's take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your match types, everyone, things are changing. [00:03:15] Ad Transparency from Google Ads by way of the "About This Advertiser" page [00:12:08] Google Ads also now preferring phrase match or broad match keywords that are identical to a query [00:20:44] TikTok and Instagram might get indexed by Google News from Search...

450 | News from the EDGE | Week of 9.20.2021

Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)! He's away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week. We're talking Title tags yet again, but there's much more in this episode. 450 episodes and still going strong! [00:06:14] Google speaks out about recent title changes, it's not nearly as bad as we think it is. [00:19:45] Are your website redirects a ranking factor? [00:27:02] What should you be aware of for...

449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success she has had with your consultancy, being that her site has only been indexed for a year. This is how you do content, folks! Providing value every step of the way, here on the EDGE. [00:07:28] What spurred you to actually start your own business? [00:09:26] Olga's initial strategy for her site. The uniqueness of her content. [00:16:30] How she's keeping her knowledge...

The SCRUM : Is Google Search Getting Worse? | EDGE of the Web

Let's regroup. Erin Sparks, Mordy Oberstein and Andrew "Optimisey" Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach. Is Google taking too much of our own content for its uses? Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data purveyors to Google? Is there a Plan "B"? Welcome to the SCRUM! [00:05:48] Perspectives of Google domination [00:09:40] Taking you away from websites and keeping you on the SERP itself. [00:14:28] An old media consumption...

447 | 65 Top SEO Audit Tools from Olga Zarzeczna

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community. With incredibly crafted posts such as "Technical SEO Audit (188+ Steps)" and "SEO Audit Tools: 65 Tools For SEO auditing" and spending upwards of 40 - 60 hours of meticulous writing, Olga is clearly defining herself as a thought leader in our digital marketing community. Give a listen as we go through her SEO Audit Tools list as Erin tries not to be a SEO Veruca Salt! [00:11:49] The Fail of SEO Auditing: Relying on a Single Tool Too Much...

448 | News from the EDGE | Week of 9.13.2021

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads. The State of SEO 2021 from Search Engine Journal was The guys cut up again, so dive in today! [00:03:23] Twitter's Communities might be different - and have better context [00:08:37] Historical Query Data without Clicks from Google's Search Terms report [00:15:34] Search Engine Journal's State of SEO 2021 Report

445 | Continued SEO Education and Personal Value with Kristina Azarenko

We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate your continued education inside of the organization you work for. Improving the value or your own SEO skill sets is just as important as the SEO talent you bring to your company. [00:03:08] The John Mueller tweet that should be heard around the SEO world. SEO audit tools create "Hundreds of Recommendations. Most of these are not going to be relevant to your sites" [00:07:32] Do we need to...

446 | News from the EDGE | Week of 8.30.2021

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We're part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [00:02:36] GMB posts can actually now appear on third party sites without your knowledge. [00:04:17] Google dropped HTML title tags usage by 77%! Analysis from Mordy of Semrush. [00:11:32] Carolyn Lyden chimes in on her own article. Discussing the Google/SEO relationship.

444 | News from the EDGE | Week of 8.23.2021

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google. Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her observations and the SEO climate at hand. This is NEW, folks. And it is an Earthquake. [00:02:55] Holy Jumbled Titles, Batman! What is Google doing?! [00:19:01] Google Search Console has Cross-Language Results [00:20:36] Timestamp Previews and Translated Captions coming to YouTube

443 | Dismantling SEO Perfectionism with Kristina Azarenko

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the code EDGE at her course's checkout to receive a special surpriseshe didn't pay us to promote; we just love it and want to pass it along. [00:07:54] Starting SEO with the right mindset. [00:00:00] Is there a particular attitude that we should have while performing SEO? [00:16:06] Obsession can be a good thing at times, but "out-of-context" panic on technical...

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we've experienced through the pandemic [00:14:52] How Big Tech's efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers. [00:16:59] Are Ad platforms too hyper-sensitive? [00:19:00] We will have more inclusive marketing in the future. [00:23:43] Audiences are smart, passionate and the most vocal they have ever been. [00:25:26] You can't please everyone...

442 | News from the EDGE | Week of 8.16.2021

In this week's news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements. [00:05:07] Podcasts featured on Google have new requirements [00:11:33] Pages are dropping and re-appearing in Google's index [00:15:12] Facebook Ads are aiming at user privacy [00:24:30] 500 errors cause Googlebot to crawl less often

440 | News from the EDGE | Week of 8.9.2021

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google's structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There's no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] Yelp is Adding Searchable Covid related attributes [00:07:56] Recommendation from Google: Author URLs [00:13:23] Was there an Algorithm Update that Started Friday? Barry thinks it's possible. [00:17:44] The Legacy Structure Data Testing tool is gone

439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez

We're joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it's time we start to unpack what the heck is going on. [00:07:00] What does JD and Joe see evolving in the digital marketing space, taking in consideration the year and a half we have been through with Covid. [00:09:39] Innovation comes from constraint [00:15:08] JD's new gig at Osmos and Joe's new move to run his own shop [00:18:37] Do companies really get the new relationship-marketing...

438 | News from the EDGE | Week of 8.2.2021

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn's new acquisition to Wordpress and Universal Search, this week's episode touches topics that affect all marketersnot just SEOs. [00:08:05] New version of Google Ads Editor brings Hotel ads and lead form extensions [00:10:36] LinkedIn expanding their creator tools and Learning platform with new acquisition [00:17:10] Wordpress is still a behemoth in market share [00:28:40] Gary Illyes expands on how Universal Search works

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamutanother unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results. [00:06:54] Google hits us with another spam update [00:12:16] Gary Illyes recommends keeping redirects in place for one year [00:16:20] Google is showing why pages rank to the end user

436 | News from the EDGE | Week of 7.19.2021

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July's Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe's Rapid-fire Insights on Google's Core Update [00:13:00] New Integration from GoDaddy allows Merchants to show Inventory across Google [00:21:24] New Search Editorial Content Policies for Job Postings are coming soon

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they're looking elsewhere, and talk about his experience with Agency Ahead. [00:04:59] Garret's experience in mining subject matter knowledge from clients to flesh out the Buyer's Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client's understanding of their consumer's content needs [00:11:07] Areas to avoid for first-time clients doing the User Persona / Buyer's Journey...

434 | News from the EDGE | Week of 7.12.2021

In this week's news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse's partnership with TED, Google's Pandu Nayak's roadmap for MUM and a few important perspectives that Google's John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring more thought leadership to the platform [00:09:04] The roadmap for MUM [00:19:26] Why some sites rank for unusual keywords [00:27:13] Sometimes SEO isn't the answer

433 | The Agency/Client Relationship with Garrett Sussman

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is best to walk away. Learning the "Love Language" of your client is always the most important aspect. Listen to Segment 1 of our 2 part interview with Garrett on the EDGE. [00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that? [00:06:00] Garrett's history - coming from teaching to the start-up culture....

432 | News from the EDGE | Week of 7.6.2021

On this week's roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google's John Mueller and the future of SEO work. [00:05:39] Google's July Core Update is rolling out, following a flurry of prior updates throughout June [00:14:57] How long does Mueller think SEO takes for new pages? Loaded question, and "it depends" [00:22:23] Mueller doesn't foresee SEO becoming obsolete, but thinks the day-to-day executions will evolve

431 | Understanding Google's Multitask Unified Model (MUM) with Bill Slawski

We went through the Bill Slawski-looking glass in this second part of our interview with the Gandalf of SEO. SEO strategy starts with knowledge of the entity you are wanting to market for as well as understanding the gaps that can be exploited. Bill provides a continued history of the entity-understanding journey Google is on, with the recent additions of BERT and Google's Multitask Unified Model (MUM) rollout. [00:03:29] Patent author sleuthing [00:05:44] Understanding BERT. It's been around longer than you think. [00:07:58] "You should know a word by the company it keeps" [00:09:49] Understanding Intent [00:10:38] 40% of our...

430 | News from the EDGE | Week of 6.21.2021

While Erin's away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll, the Core Web Vitals algorithm update! [00:05:44] Study asserts a ton of Google's ad traffic is coming from fake news sites [00:12:14] Google wants to bridge the gap between content and writer [00:17:44] We're going to start seeing fewer FAQ drop downs in snippets [00:21:31] The Page Experience (Core Web Vitals) update is rolling out now!

429 | Search Ontology & Language Models with Bill Slawski

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google is heading and discuss the next evolution of understanding entity relationships. [00:03:59] When Bill got started in patent sleuthing [00:07:27] Tracking the authors of the patents, like authors of good books [00:13:40] Tying it all together: "You shall know a word by the company it keeps" [00:19:20] Tying entities into search can be easier than SEO [00:22:57] The weight and impact of taxonomies and ontologies...

428 | News from the EDGE | Week of 6.14.2021

Mordy Oberstein, George Nguyen and Jacob Mann host this week's episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google's stance on comparing ranking factors, explain creating Web Stories, and cover how Google is demoting libelous content. [00:03:17] Google says to not compare the importance of different ranking factors [00:10:01] Web Stories are here and it's time to start making your own [00:19:54] Google's demoting libelous content in an effort to surface higher quality content

427 | Matching User Intent on Google Search with Mark Traphagen

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how we might be wasting time even talking about them as much as we do in SEO. [00:04:44] What are some other metrics that should be more important than just rank? [00:11:25] It's not about rank, at some point it's a brand marketing position. [00:14:03] Does Google even want to give you a click? [00:15:02] We can waste a lot of time complaining about changes from Google...Google's...

426 | News from the EDGE | Week of 6.7.2021

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week. We dove into a number of items, including: [00:04:28] iContact acquires Moz. We're saddened by the end of an era. [00:08:39] Google says that they don't rank website pages differently than blog posts. Really? [00:15:47] June 2021 Core Update has rolled through. Another one is coming in July!

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

What are the problems when analyzing and acting on data from enterprise-level SEO projects? With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource. Mark Traphagen of SEO Clarity gives us his insights into these issues. He also gives us a perspective of what is a good make-up of an enterprise SEO skill set. Happy to have been able to catch up with Mark and have a good solid discussion. [00:06:22] Getting behind the curtain of Big Data inside of a NSEO software provider [00:09:20] The biggest issue in enterprise...

424 | News from the EDGE | Week of 5.31.2021

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein a number of Google moves this week including very interesting jump links on featured snippets that don't go off of headlines but off of Google reading and placing relevant references to the passages. There's a brain at work here, folks! [00:06:46] Google Search Console removes the generic Rich Results [00:09:53] Google expands its Google Shopping integrations with eCommerce players [00:13:58] Google's featured snippets now showing "also on this page" additional jump links into the article (really cool)

423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti

Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ideas. We dig into what Google is really doing with the SERP and what the challenges are in reporting the larger perspective for the different audiences he serves. A key message in this interview is not to be afraid to put yourself out there. Great takes from a long-time contributor in the field. [00:02:41] The Zero-Click Discussion the realm of ideas [00:07:57] Google's meeting 5 user intents at the same time [00:12:24] Nostalgia for ten blue...

422 | News from the EDGE | Week of 5.24.2021

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in our Production Booth [00:05:16] How MUM may change search behavior [00:14:31] Google Maps has some awesome new updates [00:20:36] Core Web Vitals: We don't need all three

421 | Roger Montti Talks SEO Publishing and Recent Articles

In this two-part interview, Roger Montti of Search Engine Journal talks about how last year's pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk about how new SEOs can't be afraid to be challenged, Montti's perspective on CWV and discuss that Wix & Wordpress spat. [00:04:24] Roger's Publishing History [00:07:03] The Effect The Loss Of Conventions Have Had On The Seo Community. [00:13:08] Don't Be Afraid To Be Challenged [00:14:19] Core Web Vitals, Roger's Take. [00:24:57] Wix and Wordpress Slap Fest

420 | News from the EDGE | Week of 5.17.2021

On this week's episode of EDGE of the Web, Erin Sparks and Wix's Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google's statement on public blog networks and more. [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has privacy-focused changes coming for Analytics, Tag Manager [00:17:07] Google says link schemes from public blog networks are obvious [00:20:21] Google may be writing (or rewriting) their own copy in SERPs?

419 | SEO Basics and the Top SEOs You Should Follow from Andrew Optimisey

Andrew "Optimisey" Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites. Things you can do right now. He clearly demonstrates the care he has towards his own clients and he used his Cambridge meetups to share information with his local business community. We also give the mic to Andrew to go through his run down of the Top 20 SEOS that You Should Follow, but possibly don't. Andrew exemplifies the best of us in the SEO industry; a humble and sharing personality. Be sure to...

418 | News from the EDGE | Week of 5.10.2021

On this week's News From The EDGE, host Erin Sparks, Wix's Mordy Oberstein and EDGE Media Studio's Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB's local justification, and weigh in on Clubhouse. [00:04:26] Core Web Vitals claimed to be a minor tie breaker [00:10:11] Local Justifications give an edge to GMB users [00:16:19] Clubhouse launches on Android, but the hype might be gone [00:21:58] Barry Schwartz #SEOSUPERSHIRT

417 | Getting Back Together for SEO in the Real World

Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engine optimization. But that small college was Cambridge and you would not believe who came to speak there. Free pizza and beer didn't hold a candle to the top-level thought leaders sharing their craft. This is our SEO community and Andrew Optimisey may have just shown us how to get together again after 16 months of shutdown. Small, hybrid, tactical SEO conferences. That's the play here on EDGE of...

416 | News from the EDGE | Week of 5.03.2021

Join Erin & Mordy as they unpack how Google's adding links to featured snippets, the new ability to report indexing issues, Bing's new shopping feature and our favorite topic, Core Web Vitals. [00:04:25] Comparison shopping on Bing[00:09:08] Report indexing issues on Google Search Console[00:13:24] Elementor updates for Core Web Vitals[00:18:00] Google's adding links to featured snippets

415 | Critical Thinking and SEO Insights with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more. [00:04:18] What Pedro experienced at Google during the first large algorithm changes [00:20:00] The path of critical SEO thinking compared to how Google is understanding quality. [00:23:40] What do beginning SEO professionals need to know to start the critical thinking journey? [00:28:39] Should we use the tools we have or something else? [00:29:38] What is the key factor in working with client stakeholders?

414 | News from the EDGE | Week of 4.26.2021

Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this week. [00:04:06] Google Testing Local Car Inventory [00:09:27] Google's Scraping Its Q&A Function [00:13:51] Assessing The Impact Of The Product Review Update

413 | It's Better to be Preferred than to be Indexed with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world's information. [00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011 [00:07:14] Pedro's take on Google dominance [00:13:39] Businesses need to do something Google cannot [00:21:25] The philosophical challenges of being both the Vehicle and the Destination

412 | News from the EDGE | Week of 4.19.2021

The SEO News to pay attention to this week includes Google's ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on nearly half of all websites when it rolls out. [00:03:19] Google Has Problems With Long-Form Question Answering A new research paper finds that Google still has issues answering nuanced questions that require complex elaboration. [00:12:19] WordPress Proposal To Block FLoC A new proposal in front of WordPress asks them to treat FLoC like a security concern. [00:18:53] Google Postponing The Core Web Vitals Update The Page...

411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

The face of tech has changed and the pie is getting bigger. We talk about Google's FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, also unpacks elitism, the backlash women in tech can face, how you can help, and how the narrative can be reframed to reflect inclusion. [00:04:13] What is FLoC? [00:12:48] Does Google get to decide that they're the arbiter of privacy and data? What do marketers say? [00:15:06] Carolyn's take on the Zero Click effect. [00:16:49] Competitors in the Knowledge Panel? What the...

410 | News from the EDGE | Week of 4.12.2021

On this week's episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt to play nice about that antitrust lawsuit Google's wrapped up in. [00:03:05] Google Announced Product Reviews Algorithm Update We suspect this update is aimed at all those affiliate links that websites are including in their reviews these days. [00:08:00] Google Launches Two Improvements To Search Console They've improved comparison modes, which literally brings a tear to our eye. [00:12:22] Antitrust lawsuit claims Google gamed its ad system to the tune of $213 million Using...

409 | Community Narratives with Carolyn Lyden of Search Engine Land

Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, is on-the-record for dedicating herself towards raising up women and BIPOC business leaders. If a story affects marketers, Search Engine Land is going to tell you about it. [00:03:53] How did the Director of Content for Search Engine Land start in SEO? [00:09:03] Coming into the editorial job from a perspective of an SEO content writer. [00:10:16] Does Search Engine Land's content get hammered by...

408 | News from the EDGE | Week of 4.5.2021

We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host's humble opinion. Here what Erin and Mordy took on: [00:03:24] Company Knowledge Panels Showing Competitors on Google You can imagine some choice words might be said when a business looks at its Google knowledge panel(s) to see "alternatives" included who are competitors. [00:09:23] Expanded FAQs for Google Page Experience and Core Web Vitals Update The Google core web vitals and page experience update FAQs have been expanded and substantially updated when compared with the first version. [00:16:57] Delivery and Pickup Enhancements...

407 | Content Reuse with Ashley Segura

Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digital strategy. She recommends auditing your content quarterly, explains what you should be looking for and how to use the insights for your next content plan. And if you haven't started using SlideShare yet, don't start now. [00:03:43] What is content reuse in content marketing [00:04:58] When should you not repurpose content? [00:08:16] Is there ever a time that you shouldn't repurpose content? [00:11:14] Recommendation: auditing your content quarterly [00:13:16] What about slideshare decks? [00:14:52] Is there too much repurposing...

406 | News from the EDGE | Week of 3.29.2021

Mordy joins Erin to go through some of the digital news on episode 406. [00:03:18] Will the SEMrush IPO Make a Splash? SEMrush went public last week with an IPO, including a total valuation approaching $2 billion. This is the first major IPO of a company that is laser-focused on SEO, not just digital marketing in general. [00:06:06] Hotel Property Promotion Ads Now Available Globally Google has launched its hotel property promotion ads initiative to help users see these ads when searching hotels without knowing which one they might want. Google will make them geo-sensitive for relevancy. [00:12:07] Zero-Click Google...

405 | Content Market Business Goals with Ashley Segura

[00:06:13] How content consumption has changed in the last few years. [00:08:15] This virtual atmosphere is going to be permanent, to a scale. [00:09:36] Beginning content marketing research and building a repeatable model [00:12:09] Look at the data first [00:13:57] Watch what your competitors are doing [00:17:36] Does our content marketing get skewed with topics that are trending too much? [00:21:51] Establishing business goals in content marketing [00:24:36] How do you measure trust?

404 | The EDGE of the Web 404 Page Awards Show

We had a fantastic time with our 404-page contest, where we had our listeners submit their favorite three 404, Page Cannot Be Found pages from across the 'net. We had over 90 submissions and found a huge spectrum of functional and entertaining pages to engage audiences that land on a missing page. Our contest winner will get a fantastic podcasting kit that we hand picked for the event. Join our judges Mordy Oberstein, Jason Barnard, JR Oakes, Lily Ray and our host Erin Sparks as we go over the top ten finalists and reveal the winner of the first and...

EP 403 | SEO Testing Methodologies with Kevin Indig

Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the opportunities to test with reversion control and baseline factors to clearly produce SEO results to the C-suite execs. SEOs need to be watching business results, not ranks. Check out this interview and tell us your thoughts about what we covered. [00:04:04] When Kevin witnessed changes in Google, now understood as user-intent[00:07:21] Using SERP features for queries to understand user intent to a better degree[00:09:51] Google's changing understanding of topics.[00:13:34]...

402 | News from the EDGE | Week of 3.15.2021

Mordy joins Erin to go through some of the digital news on episode 402. We have a special Twitter contest for the best 404 page for our upcoming 404 episode. It was either that or have an episode you just wouldn't be able to find, right? Get it? [00:04:51] YouTube Creators Outside the US: Tax Withholding Coming from Google? Google is going to be required to withhold taxes for non-US YouTube creators who earn money from US citizens viewing their videos. [00:09:01]Local Estimated Prices Near You Feature Being Tested by Google In an effort to help users find local pricing...

EP 401 | Micro Conversions and the ROI of SEO with Kevin Indig

Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO. Moving away from linear models and departing from transaction-based success goals leads us to understand behavioral modeling. Micro Conversions map our trail of understanding of how valuable SEO really is now and into the future. [00:04:27] Kevin Indig's history [00:07:24] What are the Director Of SEO responsibilities? [00:13:14] Did Shopify get flooded with help requests from new businesses during COVID? [00:15:50] Calculating the ROI on SEO [00:20:32] How are CEOs needing to be adaptable in 2021...

400 | News from the EDGE | Week of 3.08.2021

[00:06:07] Will Google Pass the Cost of Digital Ad Taxes to US Advertisers? Maryland is the first state to pass a tax on digital advertising. In countries such as the UK, Austria, and Turkey, Google has passed those costs to advertisers. Will it do the same in the US? [00:14:48] Search Results are Being Upgraded at Microsoft Bing The five key Bing features being updated include intuitive highlighting of content, integrated visual search, expandable carousels, infographic-like SERPs, and richer results for local queries. [00:21:44] Why Did My Site's Rich Results Disappear? If a website suddenly loses its rich results on...

399 | Link Building and Website Flipping with Craig Campbell

Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building. He also shared his many tips for "website flipping": finding old domains, making them sparkle and building the value of the site for sale. Entrepreneurship is the name of the game here today on the EDGE. [00:02:35] Is there Black Hat & White Hat SEO anymore? [00:09:26] What are PBNs? [00:14:19] How tough is SEO now? [00:17:43] How does the process of buying websites work? [00:22:55] How tough is it to scale? [00:26:09] Where can you buy websites?

398 | News from the EDGE | Week of 3.01.2021

397 | Leaving the Digital Agency Life with Craig Campbell

Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you. There are stresses and challenges there that are not for the faint of heart. Is running a digital agency worth it in the long run, especially if it harms your health? Frank candor is the coin of the realm and Erin and Craig share some common ground on this episode. [00:08:08] How Craig got into the consultancy space [00:12:22] Employees that leave and compete with you [00:14:41] When is enough, enough? [00:21:17] What do you recommend,...

396 | News from the EDGE | Week of 2.22.2021

[00:03:22] Site Ranking Smackdown: Wix vs WordPress All other things equal, does one website CMS (content management system) platform have an edge over the other when it comes to local search rankings? Google's John Mueller weighed in on the topic with ideas and tips. [00:16:47] Core Web Vitals Reporting is Changing for the Better Changes in the Google Search Console often cause panic among SEOs and site owners, but the changes being made to Core Web Vitals reporting for LCP, FID, and CLS look like they should make site owners happy. [00:25:59] What You Can Do with the Associations Feature...

395 | Brand SERP Optimization with Jason Barnard

Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization. We cover a host of steps to improve Google's understanding of your brand. Learn about rich site links, twitter and video card and how topical, relevant content makes its way into the Brand SERPs. This is the modern business card and managing the data brings you more into focus for Google and your customers. You cannot just ignore it. [00:07:45] Why is the Brand SERP so important? [00:10:04] Google is like a child [00:14:46] Rich Site Links are underestimated [00:19:10] Your Contact page is important...

394 | News from the EDGE | Week of 2.15.2021

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business It was only a matter of time for desktop users to get GMB messaging, and it's now rolling out, so keep an eye out for messages appearing in your GMB desktop dashboard. [00:10:19] Free Top Product Results Gets Scroll-to-Text Feature on Google Click on a result that has scroll-to-text and Google takes you to the web page and the spot on the page with relevant text is highlighted. This will now be on free top product listings boxes. [00:19:40] US English Search Results Now Have Google Passage Ranking Passage...

393 | Bringing your Brand (SERP) into Focus with Jason Barnard

Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility. Learn about Jason's backstory, how he came to be the leading authority with 500 knowledge panel experiments going at this moment. Also find out how he has been in Erin's head for the last 17 years, without even knowing it. The digital business card is here and you need to learn how to bring it into "focus". Be sure to listen to the second segment of the show as well where we cover the real estate...

392 | News from the EDGE | Week of 2.8.2021

[00:06:00] Google News and Discover Abuses Targeted by New Manual Actions When a site is reviewed by humans for alignment with Google's webmaster guidelines, a manual action might be the result for violations, and there's a whole new set of those manual actions. By Barry Schwartz [00:11:02] No Difference by Site Type in Google Core Web Vitals When Google provides a Core Web Vitals score for a site, it does not differ according to the type of site, although Google's John Mueller understands why it might feel that way sometimes. By Barry Schwartz [00:16:59] New "About This Result" Feature in...

391 | The SEMRush Tour: Unpacking the Digital Marketing Toolset with Fernando Angulo

Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see world-wide social consciousness trends. Want to get a tour through the entire SEMRush platform? We went through the platform with Fernando, and covered the three main layers of the tool. We found out Fernando's favorites and shared our favorites as well. Get a great take on what SEMRush has in store for the future of the tool as well, on this podcast. Be sure to check out the first segment of the interview as well...

390 | News from the EDGE | Week of 2.1.2021

[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts? Google launched local services ads for lawyers in September and many lawyers are seeing steep increases in cost per conversion coupled with big drops in conversions. Those are seriously negative impacts. [00:11:05] How Will Australia React to Google's Counter-Offer? Google has added a banner to Australian news search results expressing its willingness to pay to support Aussie journalism, essentially making a counter-offer. Will Australia accept? [00:18:02] New Privacy Standard Proposal: Global Privacy Control (GPC) Privacy advocates are proposing this new standard, Global Privacy Control (GPC), that would strongly signal users...

389 | SEMRush, Company Culture and Changes with Fernando Angula

Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last year. We cover the management of 1,000 staff going to remote, the stresses of that change and the opportunities for innovation that it caused. We learn about how businesses reached out to SEMRush for their advice and counsel during the shut down. Throngs of businesses didn't know where to start in marketing and needed the help of SEMRush. Listen in as we learn how they helped.

388 | News from the EDGE | Week of 1.25.2021

[00:03:37] Price Drops Featured in New Google Rich Results Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online retailers just need to use the right structured data to get in on it. By Roger Montti [00:07:20] Do Contextual Links in Featured Snippets Threaten Click-Through Rates? SEOs are concerned that more links in such a high-visibility search results feature will hurt brands by potentially reducing click-through rates. Is this a legit concern or just SEO panic? By George Nguyen [00:14:09] Google Turns up the Heat Down Under Everyone...

387 | Google, Facebook, and Antitrust with Sam Tomlinson

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Google & Facebook. We unpack each company's challenges and the concepts of fairness. Isn't this Big Tech's platform that they invested in? [00:05:27] The argument FOR business acquisition [00:09:13] The FTC reviews these acquisitions already [00:13:36] Facebook's weakest argument. [00:14:47] What are we upset about? [00:16:13] Google and Antitrust [00:18:16] Google: The Texas Lawsuit [00:21:00] No sympathy for the News: It's Google's Platform [00:24:13] Build a better platform [00:29:41] Please to Government

386 | News from the EDGE | Week of 1.18.2021

[00:03:24] New Community Feedback Feature on Yelp for "Health and Safety Measures" Enough people want to know how safe they'll be from the pandemic if they visit local businesses that Yelp has added a feedback feature for social masking and social distance compliance. [00:10:52]Google Doesn't Want to Pay Australian News Company Australia wants an industry code requiring tech giants like Google to pay news publishers. Google's "experiment" of disappearing Australian news from search is a chilling response. [00:19:21]Dedicated Results Pages for Hashtag Searches on YouTube Previous searches by hashtag inevitably included results not carrying the hashtag, but YouTube has an...

385 | Antitrust Cases and Big Tech with Sam Tomlinson

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Big Tech (Google, Facebook, Apple, and Amazon). We cover the history of antitrust and how the archaic laws from 1872 cannot apply to the complex technological realm we are in. Sam had great input into the perspective of US and EU comparisons. Dive into this very topical discussion. [00:07:59] History of Antitrust Laws in America [00:11:00] The Differences In Big Tech As Opposed To Other Industries [00:17:52] The Competing Factors [00:18:44] What Are We Trying To Solve? Big Tech Being Mean To Big Tech? [00:22:36] The...

384 | News from the EDGE | Week of 1.11.2021

[00:04:43] The Why and How of Going Granular: Beyond Traditional Intent User search intent has increasingly taken center stage for shaping content and SEO, but are the traditional user intent categories up to the task of addressing micro-intentions? Probably not. [00:13:06] Subtopic Rankings Launched by Google in Mid-November What Google is aiming at is to diversify the content surfaced on broad queries based on possible subtopics that may be of interest, although it doesn't seem to have changed the look of SERPs. [00:20:17] Do Google Ads Salespeople Link Ad Spends to Organic Rankings? Google spokespeople have been clear in that...

383 | News from the EDGE | Week of 1.04.2021

Welcome to 2021! Here's what we covered this week: [00:03:44] Legal Action Against TikTok for Underage Data Violations While TikTok has managed to avoid being banned and continues to grow, a new legal challenge is coming in the UK for how it handles personal data for underage users. Will TikTok continue to squeak by? By Andrew Hutchinson [00:10:14] Does Google's John Mueller Ever Take a Break? John Mueller, Webmaster Trends Analyst at Google, was online engaging the webmaster community on both New Year's Eve and New Year's Day. But his holiday engagements have become a tradition. By Barry Schwartz [00:15:36]...

382 | News from the EDGE | Week of 12.28.2020 - Is 2020 Legit?

Last Week of Digital Marketing News for 2020 (3:48) Request Indexing Tool is Now Back in Google Search Console Google's Request Indexing Tool was first disabled on October 14, it's finally back, albeit 69 days later and well past the holiday shopping season when people needed it. Better late than never? (6:33) After a Google Algorithm Update, Why do Some Portions of a Site Fluctuate? According to Google's John Mueller, the algorithms don't just look at the big picture of a site, but also look at smaller parts of websites. (12:18) Google's SERPs Have an Impact on Consumer Perceptions of...

381 | Shay Rowbottom on Social Narcissism

We're joined on the EDGE by Shay Rowbottom, social media influencer on LinkedIn for a second segment of our interview. We talked about the need for authentic content and the concepts of social media narcissism. There's a perpetuation of false selves in social media and we need to develop the ability to source personal validation away from social media. The super-spreading of social hate is at an all-time high and it is difficult to challenge the tide. Shay shares her positive thoughts on how we can stop the social shame and live life in a positive place given the toxic...

380 | News from the EDGE | Week of 12.21.2020

This week's News Roundup: Another Google Search Console Feature Disabled: Issue Validation If you use Issue Validation to tell Google you've fixed an issue so they can verify it, the Coverage report is a no-go. New validation requests will not happen until the update is complete. Schema.org Will Now House the Google Structured Data Testing Tool When Google said they would ditch their Structured Data Testing Tool in favor of their newer Rich Results Test Tool, the backlash was so strong they had figure out a different approach. Is Google a Monopoly? Ten State Attorneys General Seem to Think SoBesides...

379 | Shay Rowbottom and the LinkedIn Difference

We're joined again on the EDGE by Shay Rowbottom, social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so different from every other type of social media audience and how to connect with authenticity. We cover a wide range of techniques of engagement but focus singularly on a very important goal in LinkedIn communication: establishing trust. You can't fake it and you shouldn't try to. Give a listen to the first of our two part interview with Shay, Queen of Content Marketing.

378 | News from the EDGE | Week of 12.14.2020

Mordy Oberstein joins the rag-tag band of EDGE of the Web in our new weekly digital marketing news delivery! Today's Headlines: (06:53) Biggest Google Core Update of 2020 (15:36) Should Misinformation on Websites Be Penalized by Google? (26:26) This year has seen a doubling of "available near me" compared to last year

377 | Dixon Jones - The Importance of Links and Schema to Google Search

In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO. Dixon discusses the operation of the software for your website in order to associate target topics and provide increased contextual knowledge to search engines.

376 | Dixon Jones - What Does Semantic Search Mean?

Dixon Jones rattles off some core concepts of semantic search and what it means to today's SEO professional. Learn about the history of semantic search, Google's patent development toward understanding things, not strings. Join us in the first of 2 parts, talking to a leader in the SEO field for over 20 years.

375 | Social Engagement in the SEO Industry with Kristina Azarenko

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it's important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO professional? Kristina shares some of her journey through her career, and the feedback and challenges she has experienced in SEO. What are some of the tactics that an SEO should have? Listen to the...

374 | Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don't hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more. This is an important show to listen to if you are hiring SEO talent. Listen to the list and make sure they aren't doing ANY of these bad SEO tactics, on the EDGE.

News from 378 with Shay Rowbottom

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016. Many users are looking for work. The Biggest Loser in the 2020 Election? Social Media There are those who will say social media did too much censoring of Trump's posts while others will say the platforms don't do enough to control misinformation. Social media loses either way. Google Wants to Help Convert Static Website Content into Videos Businesses will be able to easily convert static website content in...

News from 376 with Dixon Jones

Got Clarity? Free Website Analytics from Microsoft Microsoft is calling its new free web analytics tool Clarity, and it's meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant. Will Apple Leverage Google's Antitrust Troubles to Launch a Search Engine? There have been perennial rumors about Apple developing its own search engine. With Google under the antitrust microscope, now might be the time for Apple to make its move. How Natural Language and Passage Indexing will Impact SEO Taken together, these recent developments at Google indicate a pretty major evolution...

373 | Podcast Monetization with Benjamin Shapiro

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast. In Part 1 we covered podcast growth techniques. In Part 2 of our interview, we cover the major points of monetization of a podcast. We cover: How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into podcast sponsorships? What should advertisers know when starting to advertise on podcasts? Is CPM going away as a podcast advertising model?

News from 374 with Kristina Azarenko

Can Site Sections Affect Overall Site Ranking? Google Speaks Google's John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishes sections from one another will help. Google to Restrict Post-Election Political Ads About Results Given the huge number absentee and mail-in voting expected in the 2020 election, results won't be known for days, so Google will not allow for false claims about unsettled election results. Google Analytics 4 Offers Several New Features The newest version of Google Analytics features AI-powered predictive insights, can track users across devices, increases...

372 | How to Grow Your Podcast with Benjamin Shapiro

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast. Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does content curation mean and what does it mean for your podcast? How long should a podcast be? How does podcast advertising affect growth?

News from Episode 372 with Benjamin Shapiro

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum. Podcasts Are the New Spoken-Word Channel In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive! Updated Google Quality Rater Guidelines Emphasize "Needs Met" It's been nearly a year since Google last updated its Quality Rater Guidelines. Changes in the newest version point to meeting user needs as a...

371 | Fifteen Years of SEO with Will Critchlow

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371! Key topics discussed during the show: Development of SearchPilot Eras of Search Last 15 years of...

News from 371 with Will Critchlow

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority profile? What Google hinted at in a recent blog post about the last core update.

News from 370 with Paul Shapiro

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There's more happening in the VR/AR pipeline that you might have thought. Recovering from a Google Manual Action Takes Time Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you've got to be realistic about what it means for rankings. Delayed Search Console Reporting Confirmed by Google Google is communicating with site owners that "longer than usual" delays are occurring with Search Console reporting, but...

370 | Enterprise In-House SEO Advantages with Paul Shapiro

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370. Key topics discussed during the show: Agency vs in-house SEO Developing in-house SEO tools Machine learning & SEO SEO pro tip

News from 368 with Jeroen Corthout

Online-Only Grocery Stores Experiment by Whole Foods They call them "dark stores" because they're not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail? New Membership Service: Walmart+ Consumer retail juggernaut Walmart's new membership service comes with an annual or monthly membership fee, includes unlimited shipping, and offers other perks. Could Call Analytics be Your Missing Link? Google search ads result in more than 80 million phone calls from consumers to advertising companies. Call analytics might help companies get more from that engagement.

369 | Google Ads Hiding Data with Kirk Williams and Sam Ruchlewicz

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going...

368 | Sales Automation and the Human Element with Jeroen Corthout

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare's mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email signatures, social profiles, and more. Everything automatically appears in your address book. Jeroen shares his knowledge and some insights on CRMs along with selling during COVID19. You won't want to miss this episode! Key topics discussed during the show: Saas CRMs Comparison of Salesflare to other CRMs Building new software...

367 | State of the YouTube Address with Tim Schmoyer

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves. His team has helped their...

News from 367 with Tim Schmoyer

Beta Launch of "Horizon" VR Social Experience by Facebook Horizon is Facebook's sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it enters its next phase of development. Will Apple Launch a Search Engine to Compete with Google? The signs include Apple hiring more search engineers, making changes to its Spotlight Search mobile engine to bypass Google results, and is beefing up its webcrawling Applebot. Microsoft and Walmart Team Up in Bid to Acquire TikTok This is a significant move showing how big a deal it is to figure out who...

News from 366 with John Mueller

Google Unconference: Sold Out! After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going. After Content is Indexed, Keywords in URLs are Less Important Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the content of a page has been indexed. Enhanced News Storytelling Capabilities with Licensed Content Google is launching a project to enhance news storytelling and pay publishers for high-quality news content. First announced in June, the project...

366 | SEO Myths with John Mueller

This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He's been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups. In episode 366 of EDGE of the Web we deep dive into all things Google. Tune...

News from 365 with Julie Friedman Bacchini

The Google Update that Wasn't The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a "glitch." Heading Tags are Important to Google Put simply, Google's John Mueller indicated that heading tags do matter and are considered a "strong signal" of the content on a web page. Capturing Leads Through YouTube for Google Ads? Yes You Can! New to YouTube are lead form extensions to allow advertisers to capture leads even while users are watching videos.

365 | Paid Ad Challenges Over The Years with Julie Friedman Bacchini

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some...

364 | Cancel Culture in the Workplace with Max Yoder

This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights into his unique perspective on building good culture, values, and work ethics with employees in the workplace. If you are wanting to learn how to grow a strong culture, core values, and hard work ethics then this is the episode you need to tune into. Learn more from Max by checking out the EDGE of the Web episode 364. Key topics discussed during the show: Lessonly and online...

News from 364 with Max Yoder

How Unstoppable is Google? The big tech companies have been in the hot-seat of Congressional hearings because they're seen by some as monopolistic. Here's how Google's CEO responded in testimony. Is Google Analytics Used Ranking Search Results? Some have speculated that Google is actually using Google Analytics as part of its search results ranking process. John Mueller of Google weighs in to shed some light on the theory. How is Video-Watching Behavior Changing? Snapchat's Study If businesses want to keep up with evolving video consumption behaviors in the younger set, Snapchat's new study is one place to start developing an...

News from 363 with Jessica Bowman

Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts included Joe Biden, Barak Obama, and Jeff Bezos. Tweet Carousels on Google Search? Gone for now In the wake of a serious hack on 130 prominent Twitter accounts, Google search results pages no longer feature a carousel of tweets. This may just be temporary, but time will tell. Is Search More an Art or a Science? Google's John Mueller Weighs in The most recent episode of the Search Off the Record podcast...

363 | Team SEO Training in the Corporation with Jessica Bowman

This week's featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirements and how marketing and IT need to collaborate more effectively. Her diverse experience in project management, website usability, and process analysis gives her insight into what needs tweaked, in your complicated enterprise-level world. She has a systematic approach to transform your SEO program into a well-oiled machine with an army of 30-100+ people thinking about SEO every day, this when you become a powerful SEO Force to Reckon...

News from 362 with Gary Illyes

Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconsidering its stance on this. E-A-T Features Prominently in Revamped Google Discover Help Document If you haven't looked at the Google Discover Help Document lately, you may not recognize it when you do. It's been completely overhauled, and E-A-T is an important section to see. Long-Term Outlook of Chief Marketing Officers Considering Pandemic How are CMOs even thinking about the post-COVID marketing outlook when there is literally no end in sight...

362 | Sunshine and Happiness from Google with Gary Illyes

Can you really consider yourself a digital marketer if you don't know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362! For those that don't know Gary, he is a Webmaster Trends Analyst but according to his Twitter bio he's also the House Elf and Chief of Sunshine and Happiness at Google. He has a difficult job to communicate about search with the world and the updates from constant Google algorithm updates. Tune in to this week's episode to deep dive into how algorithm...

361 | Marketing Battle Plan during COVID-19 with Michael King

This week's featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don't know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Check out episode 361 where we deep...

News from 361 with Michael King

From The Verge- Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts Search Engine Journal confirms that Apple Safari will allow Google Analytic data to be tracked when users choose their browser. And according to Impact, Google is launching "Keen" - which appears to be a hyper-local / hyper-hobby focused photos and social app, similar to Facebook Groups or Pinterest.

360 | Google Jobs and Internal Site Search Optimization with Marco Bonomo

This week Marco Bonomo, SEO Specialist at Mediacom, joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of internal site search. Tune in to EDGE of the Web episode 360 to learn more about optimization of internal site search and optimizing job postings on Google! Key topics discussed during the...

News from 360 with Marco Bonomo

This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.

BONUS EP: EDGE at SMX West 2020 with Sam Ruchlewicz

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up. Give it a watch and listen!

BONUS EP: EDGE at SMX West 2020 with Patrick Stox

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast. Give it a watch and listen!

BONUS EP: EDGE at SMX West 2020 with Mordy Oberstein

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother! Give it a watch and listen!

BONUS EP: EDGE at SMX West 2020 with Elizabeth Marsten

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping. Give it a watch and listen!

359 | Splitt On The Record with Martin Splitt

We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt, Developer Relations at Google. Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open. He, Gary Illyes, and John Mueller are working hard in communication with the web world, sharing information regarding how Google looks...

News from 359 with Martin Splitt

The Final Countdown for Adobe Flash's DemiseFlash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year.By: Ryan Whitwam Why Does Google Hate Guest Posts?Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and devalues it for ranking purposes.By: Roger Montti Say It with Me Now: Bounce Rates Don't Impact Ranking!Google's John Mueller reiterates yet again that Google does NOT look at bounce rates in Analytics...

News from 358 with Greg Finn

Page No-Index Guidance from Google If you wonder which pages really should get a "noindex" tag and which ones you don't have to bother with, Google's John Mueller took a crack at explaining it in Google Webmaster Hangout.By: Roger MonttiFrom: Search Engine Journal How Useful is AMP if It's Not Tied to Top Stories? In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don't have to. Hard to say at this point.By: George NguyenFrom: Search Engine Land Video Views and Lead Ads...

358 | Google's Ups and Downs with Greg Finn

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program....

News from 357 with Paul Lovell

Don't Panic About the Google Page Experience UpdateGoogle is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them.By: Barry SchwartzFrom: Search Engine Roundtable Watch Out TikTok, Zynn is Coming for YouIt's hard to imagine any app overtaking TikTok's momentum, unless maybe it would pay users to watch videos. And that's exactly what newcomer Zynn is doing. Will it succeed?By: Jacob KastrenakesFrom: The Verge SMBs Looking Forward to Google's Ad CreditsGoogle is testing adding selected web page...

357 | Structured Data via GTM with Paul Lovell

When it's time to get your schema mark-up in order, it's frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn't it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week's featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for...

News from 356 with John Wall

Advertisers Using AI to Find Podcast Opportunities Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help. By: InsideRadio From: Inside Radio Facebook and Instagram Dive into eCommerce with Shops The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram. By: Andrew Hutchinson From: Social Media Today What Happened to Google Search Results After the May Core Update? There has been a good...

356 | Is Podcasting Your Drip Method for Sales with John Wall

Could podcasting be your drip method for sales? Let's filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and co-host of Marketing Over Coffee, joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn, record a show every week and then publish every Thursday morning. They've been talking about marketing at tech on Marketing Over Coffee for...

News from 355 with Katy Mann

Pandemic Impacts on Small Businesses Assembled by Facebook The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed in providing personal goods and services. By: Andrew HutchinsonFrom: Social Media Today Backlash Against Businesses with Coronavirus Surcharges A wide variety of businesses, including restaurants, salons, and even some dentist's offices, are tacking on extra fees to recoup coronavirus costs. Needless to say, there is social media backlash. By: Brie StimsonFrom: Fox News Major Zoom Crash Across the United Kingdom With so many people, businesses, and organizations relying on Zoom for meetings and...

355 | Shifting Your Business when the World Changes with Katy Mann

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events = no business. What to do? It's about shifting and adapting and still finding ways to build your local brand. Tune in to episode 355 of EDGE...

News from 354 with Mordy Oberstein and Lily Ray

Keep Calm and Carry On! Google's Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update. By: Barry SchwartzFrom: Search Engine Land Lily Ray on the May 2020 Google Core Update Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus. By: Lily RayFrom: Path Interactive Omni-Channel Updates in a Time...

354 | The May 2020 Google Core Update with Mordy Oberstein

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week's special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger, and he'll help put all this in a better, more productive perspective. Mordy's expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industry speaker, and host of The In Search SEO Podcast. We reference him as a...

News from 353 with Bill Sebald

Online Meeting Services are Collecting More Data Than You Think An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they're basically "safe" to use, they are collecting call length and IP addresses of all participants. By Chaim Gartenberg Has Google Slowed Web Crawling Because of the Pandemic? This is one story that just won't seem to die. John Mueller of Google has now announced again that crawling has not been slowed down at all because of the COVID-19 outbreak. By Barry Schwartz The Pandemic's Impact on Digital Marketing May Have Bottomed Out The...

353 | SEO Agency Life During Quarantine with Bill Sebald

This week's special guest is Bill Sebald, Managing Partner of Greenlane Marketing. He has always approached SEO work like a detective trying to solve a complex mystery. He's been doing this since 1996, so you can count on some incredible insights he has gained over the years. During episode 353 of EDGE of the Web we deep dive into how SEO agencies have been responding to the changes within the digital marketing industry from COVID-19. Whether you are an SEO agency or a client of an SEO agency, gain some knowledge of what you need to be doing during this...

News from 352 with Kristine Schachinger

Work from Home Content Engagement Spikes on LinkedIn The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What's resonating is an emphasis on support, care, and community.By: Matt SouthernFrom: Search Engine Journal Facebook Expands Video Chat Capabilities with Messenger Rooms The sudden huge rise in Zoom users is prompting Facebook to up its game with Messenger Rooms that can handle up to 50 participants, and doubling WhatsApp video chats to 8 people.By: Casey NewtonFrom: The Verge When Search Results are Disappointing, Google will Offer Query Tips The new...

352 | Google Core Update Recovery with Kristine Schachinger

When Google does core updates, there are inevitably winners and losers, and it often doesn't feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates and manual actions can feel like the end of the world but Kristine Schachinger of Sites Without Walls has advice. Kristine has spent years helping companies through the post-update recovery process. She also has 17 years of digital experience including a focus on website design and implementation, accessibility standards, and all aspects of website visibility involving SEO, social media, and strategic planning. Deep dive into the solutions of Google...

News from 351 with Lily Ray

Will the Pandemic Change SERP Permanently? Google's coronavirus search results now has a "sticky" menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization?By: Mordy ObersteinFrom: Search Engine Land Google Gives a Break to News Publishers by Waiving Ad Serving Fees Google's latest way to help during the pandemic focuses on journalism and news sites that rely on Google ad placements for revenue. For five months, those publishers will not pay ad serving fees.By: Susan WenogradFrom: Search Engine Journal Was There a Google Algorithm Update in...

351 | How Coronavirus is Impacting Search Behavior with Lily Ray

Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week's special guest Lily Ray, SEO Director at Path Interactive, will shed some light on how digital marketing should respond to changes in search behavior. Tune in to episode 351 of EDGE of the Web to get ahead of your competitors by being smart with your SEO strategy during this time. Key topics...

News from 350 with Amy Bishop

Both Apple and Google are Mapping Social Distancing Performance Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Google and Apple weigh in with mapping data. Need work? Amazon is Hiring Amazon is having a hard time keeping up with orders and has had to hit pause on new signups for its grocery service. And it wants to hire 75,000 more people, even amidst criticism from many that it's not doing enough to protect workers. How the Pandemic is Affecting Search Behavior It's fascinating to see Google...

350 | Impact of COVID-19 on PPC with Amy Bishop

Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they're not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of Cultivative Marketing has been seeing a lot of change happening in PPC and paid social during the pandemic, including shifts in Google Ads Benchmarks by industry and Google PPC Credits. If you don't know Amy yet, you need to! Amy has built and implemented multichannel digital strategies for a variety...

News from 349 with Jon Henshaw

The Economic Slowdown Hits Yelp Hard The coronavirus pandemic's economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews, which has declined sharply with shut-downs and social distancing. During a Recession, SEO More Important than Ever Although the novel coronavirus outbreak has brought the overall economy to a screeching halt, a survey reveals SEO can and should be maintained as a high priority moving forward through the recession. New Google Blog Series on SEO Value with Case Studies A surprising number of businesses still look at SEO...

349 | Stop Marketing in a Crisis?? With Jon Henshaw

Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we're now experiencing? This week's featured guest Jon Henshaw, Founder of Coywolf, has been in the SEO space for a long time now! He joins the show to share his knowledge of what digital marketers should be doing to help their clients during this time. A few questions we get answered by Jon: Should I continue advertising during a crisis? Statistics with social media during...

News from 348 with Aaron Levy

Finally, New Smart Speaker Integrations for Google Podcasts Compared to other podcast platforms out there, Google has been behind the curve on podcast integrations, but is finally catching up with queues, auto-downloads, and more. 2020 Ad Spend Projections on the Decline as Pandemic Rises Projections for worldwide ad spending has been reduced by 3% thanks to the new coronavirus and COVID-19 global pandemic, which leaves room for an overall increase on this year, but it's too soon to tell. In COVID-19 Crisis, Google My Business Stops Reviews Since many businesses are supposed to be closed, Google decided to remove the...

348 | Automation in Times of Crisis with Aaron Levy

Too many companies have SEM strategies entirely focused on keywords or what's "most likely to convert" according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense to use smart automation and data analytics in your SEM work. This week's special guest Aaron Levy, Group Director of SEM at Tinuiti, will share his insights for making it happen. If you haven't had the opportunity to know Aaron then this is the perfect time to. He's an internationally...

News from 347 with JD Prater

Need Support for Google Ads or Google My Business? Be Prepared to Wait You'd think much of digital marketing wouldn't really be affected by the COVID-19 pandemic, but you'd be wrong. Google has said users seeking support will experience delays. How Much Will Digital Marketing Suffer from the COVID-19 Pandemic? There's enough anxiety about the pandemic pushing the economy into recession that many businesses are putting the brakes on all kinds of spending, including digital marketing. What are Marketers Doing to Deal with the COVID-19 Pandemic? The pandemic is changing consumer behaviors in real-time, and marketers must look at how...

347 | Remote Working and Quora PPC with JD Prater

A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals have experienced working remotely in the past and others, this is their first time. It can be quite challenging to work at home with distractions causing workers to not be as productive as they are in office. This week's featured guest is JD Prater: Quora Evangelist at Quora, is very knowledgeable in this space since he's been working remotely for...

News from 346 with Britney Muller

Update Your Local Listings if Affected by COVID-19 For companies with a Google My Business listing, Google is asking everyone to make sure their open hours and other information is accurate if COVID-19/coronavirus is impacting operations. One of Trump's Retweets Gets a "Manipulated Media" Label Twitter's new policy to label some content as "manipulated media" (significantly and deceptively altered or fabricated) has been applied to a video President Trump retweeted. Marketing Conferences Cancelled or Postponed The latest search marketing conference to be postponed is Pubcon Florida 2020. More event cancellations and postponements are expected as COVID-19 concerns are on the...

346 | SEO for 2020 with Britney Muller

This week's featured guest is Britney Muller, Senior SEO Scientist at Moz, here to EDGEucate you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people about SEO (internally and at conferences around the world), and communicates SEO trends and desires to the product teams at Moz. She is an SEO scientist people she knows what she's talking about! Britney wrote a great blog, SEO for 2020 - Whiteboard Friday, to help you determine what SEO factors to focus on as we take on the year...

News from 345 with Chuck Fields

Are Your WordPress Plugins Being Hacked? There has been an uptick in hacker attacks against WordPress sites, and the common thread running through them is the exploitation of security flaws in at least eight different popular plugins. Protect your sites! New Nofollow Link Policy Launched. Guest Post Penalties? Nofollow keeps Google algorithms from learning about linking context, it is now being treated as a hint, not a command. Also, some websites are receiving manual actions for paid outbound links in guest posts. Big Tech Cancelling Events Due to COVID-19 Coronavirus Google just cancelled its huge developer conference (Google I/O), following...

345 | Podcasting your Passion with Chuck Fields

This week's featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-size companies to streamline business processes, reduce data errors, and eliminate bottlenecks which helps businesses improve their bottom line rapidly by getting things done faster and more efficiently. He has also developed not one but two podcasts; Online Coffee Break and Your Space Journey. We deep dive into creating podcasts about topics you are passionate about. You won't want to miss this episode of EDGE of the Web! Some key points discussed...

News from 344 with Sherry Bonelli

New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images. 75 Million Google Maps Reviews GONE via AI and Human Moderation This was an effort by Google to identify and remove content that violates its policies by leveraging the power of machine learning and automatic detection with people helping out. Do Keywords in Descriptions Affect Google My Business Rankings? Google's response to the question feels like a big "maybe." There's no guarantee the practice will improve rankings, but it could depend on a variety...

344 | 7 Steps to Optimize Google My Business with Sherry Bonelli

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without even realizing it but someone else may be running it or at least updating your content for you. You don't want that! It's time to take ownership of your company's GMB and optimize it so that you are ranking in the local 3-pack! This week's featured guest Sherry Bonelli, Owner of Early Bird Digital Marketing and Google My Business Silver...

News from 343 with Susan Wenograd

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like. Editing and Uploading Instagram Stories May Get Even Easier This new option would provide a video slider trimming tool built into Stories. If it works, then users wouldn't need third-party editing apps to trim their content before uploading. New Google Ads Partner Requirements Leave SEMs Frustrated SEMs are complaining about new requirements such as doubling the...

343 | Mastering Instagram Story Ads with Susan Wenograd

When it comes to ad success, it's important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don't know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don't know Susan in the digital marketing world, we have to assume you've been living under a rock! She is a...

News from 342 with Robert Rose

Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data will be reported under the Google Display Network. SEOs Complaining About Google Post Rejections Based on Image Guidelines Google appears to be cracking down on enforcing its image guidelines, which include not using stock photos. There are other image guidelines that are vague and confusing. Over is a Content Creation App Recently Acquired by GoDaddy The mobile app for small and medium-sized businesses is for rapid content creation...

342 | The Content Operational Model with Robert Rose

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week's EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (yes that is his title) at The Content Advisory! He helps us bring awareness and understanding to the importance of content creation in a tactical way, not just to get content out the door! Robert is...

News from 341 with Kim Scott

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images. Google Search Console Adds New Version of Removals Report The new version allows site owners to temporarily hide a page from appearing in Google search results. Other features in the new version include outdated content and SafeSearch filtering requests. Surprises in Super Bowl 54 Commercials Although most critics weren't overly impressed with this year's Super Bowl commercials, Google managed to produce a real tear-jerker of a spot.

341 | Revising Your Radical Candor with Kim Scott

Many people in the work space have a hard time with providing feedback without worrying about hurting someone's feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to challenge your coworkers while also caring personally? When you want to transform your workplace culture for the better, then you need to meet Kim Scott, Co-Founder of Candor Inc., who happens to be our featured guest on episode 341! Kim is the author of the book, "Radical Candor: Be a Kickass Boss Without Losing Your Humanity". She shares...

340 | Natural Language SEO with Dawn Anderson

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer this week to dive deeper into what NLP, natural language processing, and how you can optimize your content for NLP. This week's featured guest Dawn Anderson, Managing Director at Bertey, shares her knowledge about BERT and natural language SEO. Some key topics discussed during this show include: What natural language SEO entails Challenges in optimizing for NLP Steps for optimizing content for NLP

News from 340 with Dawn Anderson

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP. Legal Woes Continue for Facebook Four little-known tech companies are mounting an antitrust lawsuit against Facebook, claiming the social media giant maintains a brazen anticompetitive scheme, including the acquisition of Instagram and WhatsApp. No More Double-Dipping on Page 1 of Google SERPs As of today, Danny Sullivan confirms that...

339 | Are You A Showrunner? with Jay Acunzo

The marketers who will win in today's environment are those who understand it's all about providing a great experience. It's no longer about GRABBING attention, it's about HOLDING attention. Although a surprising number of professional marketers aren't as good as you'd think they would be at marketing themselves to get more clients. That leaves a big question, how do professional marketers who need clients market themselves? This week's featured guest, Jay Acunzo, Founder of Marketing Showrunners, has been helping marketers do exactly that through podcasts and video series. Learn more about how he does that successfully on episode 339 of...

News from 339 with Jay Acunzo

Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when "cookie-pocalypse" descends. It's a big deal given Chrome accounts for more than half of all installed web browsers. Fallout from Google's January 2020 Core Update This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains. New Podcast Ad Tech from Spotify Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based...

News from 338 with Tim Jensen

Beta Integration with PromoteIQ Now Available in Microsoft Advertising Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along with Microsoft Bing for Commerce. What Shopping Ad Managers Should Know in 2020 Four things: Smart Shopping Campaign automation with Google, going global with International Shopping Ads, structured markup for feed-free product data, and Microsoft Bing Smart Shopping Ads. Tracking Offline Conversions with Microsoft Advertising When you want to get the full story of revenue attributable beyond website activity, you need to know how to import all kinds of outside data into Microsoft...

338 | PPC: "More Than Meets The ROI" with Tim Jensen

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week's EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he's particularly intrigued with the crossover between analytics and PPC. Some key topics that we discussed...

News from 337 with George Nguyen

Did Google Start the New Year with a Search Algorithm Update? There are always people complaining about drops in traffic and other people happy about traffic increasing. The chatter itself does not necessarily indicate a significant update occurred. Microsoft Advertisers Could Win Great Prizes Enter the Microsoft Advertising Sweepstakes by completing the MS Advertising Certified Professional certification, adding a new MS Advertising account, or enrolling in the MS Advertising Partner Program. How are Headings Really Supposed to be Used for SEO? Google Speaks! Google's John Mueller explained how to use H1, H2, and H3 HTML headers in SEO. The different...

337 | Contributor Series with George Nguyen

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on. Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces Search Engine Land, Marketing Land, SMC, Mar Tech Today, AND Digital Marketing Depot. EDGE of the Web always uses...

News from 336 with Talia Wolf

Google Calls for Greater Sensitivity in Search Quality Guidelines The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impartiality to avoid ratings based on personal viewpoints. Will Tracking Packages Be Possible in Google Search Results? Google continues to find ways to deliver what users need without ever leaving Google. The search giant is looking to add package tracking in search results to bypass visiting carrier sites. Why Differentiate Your Site? Because Google Wants You To Google's John Mueller says if your website's content is too similar to...

336 | Funnel Fixes - Optimizing Your Landing Pages with Talia Wolf

Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you're looking for ways to get more conversions, then you should know this week's special guest is one of the foremost experts on conversion optimization: Talia Wolf, Founder and CEO of GetUplift. GetUplift is a CRO consultancy and training space top brands turn to when they want to optimize their funnels and websites and create experience customers love to convert to using customer-centric methods, emotional targeting strategies and in-depth data. Talia was on the show back in Jan of 2017....

News from 335 with Elizabeth Marsten

Suggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically select and list services, but users can make additions. Gigantic Database of Text Messages Exposed! TrueDialog, a company that processes two-way text messaging for businesses and higher education providers, had millions of messages exposed, many of which contained highly sensitive data of customers and students. 15 Eye-Popping Online Shopping Stats for 2019 Online shopping continues to grow, with more people doing it, rising sales, and bigger orders. Growth is especially strong for...

335 | Amazon and Walmart eCommerce Tactics with Elizabeth Marsten

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you've got to get a handle on the right advertising techniques and tactics. In today's highly competitive eCommerce markets, you can't ignore Amazon as a channel for selling your products, and who better to talk to about strategies and tactics than someone from a company that knows more about the Amazon Marketplace platform than anyone else? We have Elizeabeth Marsten from Tinuiti, which was one of the first...

BONUS | Live SEO Audit with Andy Drinkwater and Erin Sparks

Listen in while the magic is happening during a live SEO audit. SEO experts Andy Drinkwater and Erin Sparks take on a listener submitted website and throw their collection of tools and audit methods at the site for a full SEO review. Learn as they go, what you might need to look for on your own site.

News from 334 with Niklas Stephenson

CCPA Compliance: Google Launches Restricted Data Processing Option To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off personalized advertising features in Google Ads and Firebase SDK. Recent Volatility in Google Search Rankings Google said it does updates all the time at least several per week but not every update warrants an announcement. Those are reserved for updates with broader impacts and where actionable guidance can be offered. The Legal System's Issues with Vanishing Messages With several popular "ephemeral" messaging apps where messages self-delete after sending or being accessed, there could...

334 | Marketers: Are you breaking the law? with Niklas Stephenson

Everyone is concerned about privacy and data use more than ever before. Tighter laws are being put in place around the world. If your company's digital marketing efforts are global, your consent forms have to align with legal requirements that vary by country, and even by states and localities within those countries. It's major paint point, which is why you must join us for this week's show with featured special guest Niklas Stephenson, Founder and CEO of Legal Monster, because he's developed a tool to automatically configure your consent to be legal in each market. A fun fact about Niklas...

News from 333 with Bruce Clay

Is Google Over-Reaching Into People's Lives? One of Google's recent patents appears to be geared towards sending people relevant purchase decision information while they're in physical stores, including remote help and even sending a store associate to them. YouTube Cleaning Up Its Act on Children's Content As part of its $170 FTC settlement for violating the privacy of children under COPPA (Children's Online Privacy Protection Act), YouTube is now implementing big changes affecting advertisers. Wall Street Journal Accuses Google of Changing Search Results The WSJ's far-ranging descriptions of how Google is manipulating search results to shape what users see had...

333 | The Wall Street Journal Takes on Google with Bruce Clay

There aren't very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity to have the one and only, Father of SEO, Bruce Clay on EDGE of the Web episode 333! If you don't know Bruce, he is the Founder and President of Bruce Clay Incorporate. He speaks at leading industry conferences (over 300) and conducts training courses for students worldwide. He's also...

News from 332 with Aleyda Solis

Don't miss another digital marketing news roundup on this week's episode of the award-winning EDGE of the Web podcast where we discuss busting EAT myths in SEO, Google shopping ads in more markets, and key takeaways from the Google Webmaster's conference!

332 | SEO Audits that Maximize Growth with Aleyda Solis

Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize the growth from SEO audits. Tune in to episode 322 to get EDGEucated from the best of the best, Aleyda! Key discussion points from the show: Aleyda Solis's presentation on SEO Audits that Maximize Growth from SMXL19: https://www.slideshare.net/aleydasolis/seo-audits-that-maximize-growth-smxl19 SEO tools for crawling, link popularity, and rankings How the SEO audit focus will change based on the project goal, business, Website...

News from Episode 331 with Bill Sebald

On this week's EDGE of the Web show we discussed top trending digital marketing news ranging from new WordPress plugins and Facebook video metrics! Check out this week's trending news: Finally, Google's Site Kit for WordPress is Ready After languishing in beta-mode for six months, Google has finally released its Site Kit WordPress Plugin allowing users to access aggregated Google data from multiple sources within the site's dashboard. Unlike Facebook, Twitter Bans Political Ads Twitter CEO Jack Dorsey says social media platforms have a responsibility to protect public discourse from false claims, deep fakes, and misleading info, and he thinks...

331 | Better SEO Reports with Bill Sebald

When you're going the extra mile for clients in your SEO work, it should feel like you're being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO reporting with them but it's got to be the right kind of reporting to be effective. Providing your client with a high-quality and understandable SEO report has become very important when discussing SEO with someone who isn't in the SEO world. This week's EDGE of the Web featured guest Bill Sebald, Managing Partner of Greenlane Marketing, has been creating SEO...

News from Episode 330 with Adam White

Love it or Hate it, Another Major Google Algorithm Change is Coming BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understand context and intent to return better results to users. Facebook News is Coming The Facebook News feature was created in partnership with the journalism industry. The "Today's Stories" content will not be auto-selected by FB algorithms. Instead, a dedicated team of journalists will hand-select those stories. Can High Link Velocity Result in a Google Penalty? Are sites penalized if they acquire lots of backlinks quickly? John Mueller...

330 | The Link to Google's BERT with Adam White

Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in a Google-friendly approach to see success. When Adam White, founder, and CEO of SEOJet, want to get SEO results, one of his main go-to strategies is building great backlinks. But unfortunately, far too many digital marketing professionals don't actually know how to do it right. Luckily, Adam is this week's featured guest on EDGE of the Web episode 330. He is on a mission to help...

News from Episode 329 with Andy Drinkwater

The H1 Debate Continues Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in SERPs. Transparency Boosts Data Sharing by Consumers When companies are more transparent about how consumer data is used, people are more willing to share their data, to the tune of 73% in 2019 as opposed to only 66% in 2018 according to Accenture Interactive. New Lead Form Extensions Being Tested by Google Ads Businesses can capture more customer information with a strong special...

329 | 2019 SEO Factors and Audit Tools with Andy Drinkwater

When your ultimate goal is to improve your site's search position, there's no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for their website but fewer realize that you start chasing SERPs after you conduct an SEO audit. This week's featured guest is Andy Drinkwater, SEO Consultant and Owner of IQSEO. Andy got involved with SEO work in the early days of the industry. Over the years he has developed an incredibly comprehensive SEO audit process, which is the starting point for figuring out how to boost your site's...

328 | Long Term Content Marketing with Joe Pulizzi

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure to deliver short-term results turn your focus away from developing a long-term content marketing strategy. No one knows more about content marketing than our special guest, Joe Pulizzi, on episode 328 of EDGE of the Web show. Most people know him as the founder of the Content Marketing Institute and...

News from Episode 327 with Tim Soulo

NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size of an image preview. An HTML attribute is also available to help with this.By Barry Schwartz Broad Core Algorithm Update by Google on September 24thGoogle announced ahead of time this broad update would start rolling out on September 24th, which is only the second time Google has much such an announcement ahead of a major update.By Matt Southern Who was Affected by Google's September Update?It looks like at...

327 | Marketing SaaS from Scratch with Tim Soulo

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He's also the author of many data-driven SEO research...

326 BONUS | Q&A Session with Joe Martinez

Do you know all the ways to incorporate Quora into your PPC strategy? Maybe you're not including Quora in your PPC plan because you don't know where to start! Joe Martinez, Direct of Client Strategy at Clix Marketing joins us again for a special EDGE of the Web episode. We decided one show wasn't enough time for Joe to provide all of his insight on successful PPC strategies using Quora. But this show is a little different. We asked our listeners and viewers to provide us the questions before and during the live show! An exclusive Q/A session with Joe...

326 | Quora: Riches from Niches with Joe Martinez

What's one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you're not including QUORA in your PPC plan, you're missing out, especially with its 'Promoted Answers' feature! Our returning guest Joe Martinez, Director of Client Strategies at Clix Marketing, joins us in the studio to discuss all things PPC! Our expert Joe has been a speaker and writer for many of the various sites we follow, including Search...

News from Episode 326 with Joe Martinez

Host Erin Sparks and Guest Joe Martinez discuss this weeks trending topics: Google Changes the Meta Robots Nofollow Tag from a Directive to a Hint The Nofollow page tag was previously a directive to stop a web crawler from following links, but now it's just a hint, which means a Google crawler may or may not obey the Nofollow tag. Google Launches Two New Link Attribution Tags rel="sponsored" is for links created as part of advertising, sponsorships, etc. and rel="ugc" is for links in user generated content. Both will be treated as hints for links to exclude as ranking signals....

News from Episode 325 with Mike Blumenthal

Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site that suddenly drops tends to sound the alarm, which may or may not indicate a change. The Latest Quality Raters Guidelines Update from Google The biggest changes were made in the YMYL (your money, your life) section, which was entirely re-written. If Google is talking about it, you should pay attention, but there is no need to panic.

325 | How Your Reputation Affects Local Search - Interview with Mike Blumenthal

If your business or client's business gets all of its customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close deals? Google's monopolistic stranglehold on #LocalSearch can be frustrating, but there's still lots businesses can do.Our guest today is Mike Blumenthal, a.k.a. "Professor Maps," is a leading expert on all things related to Local Search, including reputation. He is ready to share his insight about reputation and its impact on...

News from Episode 324 with Marie Haynes

Don't miss this week's edition of the EDGE of the Web podcast when our special guest is Marie Haynes, Owner of Marie Haynes Consulting Inc., who will provide commentary and analysis on all the latest Google updates for #DigitalMarketing during the news roundup segment of episode 324. This week's topics: FTC YouTube Investigation Settled by Google Google resolves an FTC investigation against YouTube for allegedly violating children's privacy law. End of August Google Algorithm Update? There have been signs of an algorithm update on Google that has occurred towards the end of August. Links Helping With E-A-T? How to obtain...

324 | What is Google E-A-Ting? - Interview with Marie Haynes

Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who has been completely obsessed with understanding Google Algorithms! You won't find someone who knows more about Google's E-A-T standards and algorithm updates, so tune in to episode 324 of the EDGE of the Web podcast to get the inside scoop on what Google is E-A-Ting!

News from Episode 323 with Bill Slawski

Don't miss this week's edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the latest #DigitalMarketing #SEO headlines during the news roundup segment of episode 323. This week's topics: New Types of Structured Data Added to Google Search Console Google Search Console has added three more types of structured data; Product Markup, Sitelink Searchbox Markup, and Unparsable Types. Bulk Reviews for GMB Google is making it easier to do bulk reviews, replies, and flagging across many listings at the...

323 | SEO: From Keywords to Concepts - Interview with Bill Slawski

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know from Bill Slawski, Director of SEO Research at Go Fish Digital, who has been doing SEO work for 20 years. You won't find someone who knows more about Google's inner workings, so tune in to episode 323 of the EDGE of the Web podcast to get the inside scoop on...

News from Episode 322 with Arlie Hartman

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He'll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines: Podcasts results expected as SERP results in Google We've already seen it popping up- SERP results with podcast episode info and a play button from Google search. This feature is going to be prime real estate! Amazon Echo keeps overwhelming stronghold on market share With over 76 million units sold- Amazon Echo continues to be the clear leader...

322 | Securing Your Customers and Yourself - Interview with Arlie Hartman

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you'll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He'll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines during the news roundup segment of episode 322

News from Episode 321 with Kirk Williams

Don't miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He's a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

321 | Smart Shopping with Google Ads - Interview with Kirk Williams

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he's among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he's one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he's going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns. Sponsor EDGE of the Web is brought to you by...

News from Episode 320 with Shay Rowbottom

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week's episode features special guest Shay Rowbottom of Rowbottom Marketing, and explores Google's new social network, possible algorithm updates, and LinkedIn moving beyond "business only" style posts.

320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren't sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Tune-in for episode 320 of the award-winning EDGE of the Web podcast

News from Episode 319 with Tim Schmoyer

Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with Tim Schmoyer, Founder and CEO of Video Creators

319 | Storytelling on YouTube to Create a Huge Audience - Interview with Tim Schmoyer

YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It's come a loooong way since then, baby! @timschmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, Warner Bros, and even Disney! In short, if your company doesn't have a YouTube strategy, you're missing out! Find out more in episode 319 of the EDGE of the Web podcast TODAY Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you...

News from Episode 318 with Traci Reuter

At Site Strategics we make it easy for you to stay up-to-date on the latest #DigitalMarketing news with our roundup segment in each episode. This week's EDGE of the Web podcast will feature special guest Traci Reuter, Founder and CEO of Divine Social, to provide commentary and analysis on important headlines.

318 | How to build a foolproof social advertising strategy - Interview with Traci Reuter

If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30%...

317 | Employee Social Media Advocacy - Interview with Glenn Gaudet

You might think having every employee in your business helping with your #DigitalMarketing is just a fantasy, but it's not! It's called employee social media advocacy and you can find out the why and how of it with Glenn Gaudet, CEO of GaggleAMP, in episode 317 of the award-winning Site Strategics EDGE of the Web podcast. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover...

News from 317 with Glenn Gaudet

It's time for another #DigitalMarketing news roundup segment on the award-winning EDGE of the Web podcast, this time featuring commentary and analysis with Glenn Gaudet, CEO of GaggleAMP. This week we're looking at: Tips to drive engagement to your social media content, smarter ad buying, and the overall flattening of social media usage.

316 | Leveraging Search & Social For Maximum ROI with Susan Wenograd

How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today's integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, joins us for episode 316 of the award-winning @SiteStrategics EDGE of the Web podcast.

News from 316 with Susan Wenograd

The best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web podcast features a news roundup segment, and a special guest who helps us sort through it all. Join us for episode 316 featuring Susan Wenograd, VP of Marketing Strategy at Aimclear. This week we're looking at a study on voice search, Instagram advertising options, and Google facing an antitrust probe from the Justice Department.

315 | E-A-T with Lily Ray

Want your websites and pages to rank better with Google? You've got to focus on E-A-T: Expertise, Authoritativeness and Trustworthiness. Join us for a deep dive into E-A-T with Lily Ray, SEO Director at Path Interactive, our special guest for episode 315 of the award-winning EDGE of the Web podcast

News from Episode 315 with Lily Ray

When it's time to catch up on the latest #DigitalMarketing news, all you have to do is tune in to the latest episode of the Site Strategics EDGE of the Web podcast! This week features analysis and commentary with Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool is not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google's mobile-first indexing, and Google's updated Quality Rater Guidelines targeting E-A-T, page quality and interstitials.

314 | Automation and Machine Learning with Ginny Marvin

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and Machine Learning. Both SEOand Digital Marketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.

News from Episode 314 with Ginny Marvin

You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku's new Activation Insights tool is targeting viewers who have shifted to streaming. Get host's Erin Sparks take on the news along side this week's guest: Ginny Marvin from Search Engine Land, Marketing Land and MarTech Today.

313 | Would you be embarrassed to put this on a billboard? w/ PJ Christie

Here's a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. From the news: Search Engine Journal: 50% of Small Businesses Do Not Have a Marketing Plan"According to a survey of 350 SMB owners, 50% do not have a marketing plan for 2019."[Link]By: Matt Southern Search Engine Land: Google updates Search Quality Evaluator Guidelines"Last week, Google updated its Search Quality Evaluator Guidelines for the first...

312 | Do Better Work w/ Max Yoder

There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder's book. He's the founder and CEO of Lessonly, and is our guest for episode 312 of the award-winning Site Strategics EDGE of the Web podcast. From the news: Search Engine Journal: 72% of People Have Used Voice Search Through a Digital Assistant in 2019 (link) 75% of households will have at least one smart speaker by 2020. The Hustle: FB Expects largest-ever fine for data breach (link) FTC expected to fine $5B for privacy...

311 | Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

We're diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google Maps" and we wanted to learn more about Google Local Guides more for this show. Plus, what's with all the spam in Google Maps? How do you combat that? All this and more...today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they...

310 | How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder of Directive, joins us on this show to discuss how he finds and invests in directories for his clients to help them generate more leads. Which directories are worth the investment and which ones aren't? Let's find out...today on the EDGE! Sponsor EDGE of the Web is brought to you...

309 | How to Use Machine Learning for SEO w/Britney Muller

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at Moz and she has been one of the more vocal leaders in the machine learning space for SEOs. She has written and presented on the topic a number of different times and is continually trying to learn more. Let's continue our deep dive into machine learning this week on the...

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data. As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's...

307 | How to Create Effective Case Studies w/Joel Klettke

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study and how do you market them afterward? Joel Klettke is the Founder of Case Study Buddy and he's on the mission to help companies unleash the power of case studies. When done right, a case study can not only be a content piece to use on your website or sales, it can be that unique differentiator that closes a potential...

306 | The Role of Machine Learning and AI in PPC w/Brad Geddes

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the role Machine Learning should play your PPC campaigns and how it can positively or negatively impact your campaigns. If you don't know, Brad is the co-founder of Adalysis and is one of only two Google-Approved AdWords Seminar Leaders to ever receive the recognition. He has conducted more than 100 officially...

305 | Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were sharing our data in between departments? How much better would our marketing be? Erin Acheson, the President and COO of DemandSphere, shares with us how she helps companies break down these silos and barriers to help to bridge that gap between the content marketing team and the marketing strategy team....

304 | The Marketing Rebellion is Here w/Mark Schaefer

The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been going through a marketing rebellion for over 100 years but marketers have been ignoring it. What are companies supposed to do to survive? Mark Schaefer, a globally-recognized author, speaker, podcaster, and business consultant, has just written his eighth book and it might be his best. "The Marketing Rebellion" was written to help marketers and businesses owners open their eyes to...

303 | Moz's Domain Authority 2.0 w/Russ Jones

In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus episode to discuss how SEOs should use Domain Authority, how it will be calculated and how frequently it will update. We're diving deep into the new Domain Authority, Today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing...

302 | Learning from Google's Quality Rater Guidelines w/Marie Haynes

Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and her team have dove into this 160+ page document to see what changes SEOs and webmasters can glean from it. The most important feature of the guidelines seems to focus around E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness. Several of Google's recent updates have focused on this topic, so it makes it really important for us to focus on...

301 | What's Driving the Growth of Marketing Technology? w/Scott Brinker

There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? Scott Brinker, the editor of chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins us on the show this week to explore this change in marketing technology and what trends he's seeing in the MarTech Industry. All this and plenty of 301 redirect jokes, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics...

300 | Conversational Marketing & Episode 300 w/Dave Gerhardt

Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring you more shows in the coming years. But this episode, we wanted to catch up with Dave Gerhardt, the VP of Marketing with Drift. He is the co-author of a new book called "Conversational Marketing" and it was just released on 1/30. In this book, he discusses how businesses need to change the way they capture leads and interact with...

EP 299: Why You Should Be Using Bing Ads w/John Lee

Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out to our good friend John Lee as he is the Product Learning Strategist for Bing Ads. He is on the team that helps build training materials and helps with the improvement of Bing Ads so he has a great insight for new users. We have lots of great information about Bing Ads on this episode of EDGE of the Web!...

EP 298: How to Use Reddit To Drive Marketing Strategy & Traffic

Recent reports have said that Reddit generates more traffic than Facebook or Twitter and was the third most visited website behind Google and YouTube. So why do marketers seem to ignore this valuable channel? We will find out more about Reddit Marketing this week with Ross Simmonds. He is a big fan of Reddit and has spoken about this topic (and others!) at conferences around the country. More recently, he has been a featured speaker with MozCon and SearchLove. Learn more about Reddit and how it can help with your marketing strategy and even drive more traffic! Sponsor EDGE of...

EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw

WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make your website even powerful. But a lot of companies and developers can add so much code to your website that it is slowing down your website and frustrating your users and hurting your SEO. Jon Henshaw, the founder of Coywolf and the Senior SEO Analyst with CBS Interactive, is a big proponent of WordPress and improving your speed on your website....

EP 296: "Clarity Wins - Get Heard. Get Referred." w/Steve Woodruff

Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses for his clients to break through the noise and distraction is Clarity. Steve breaks down how the clarity of our strategy and clarity in our messaging can help you succeed with your business goals and get referrals for your business. Also, since it is our first episode of the new year, we share some of our marketing predictions for 2019....

EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale

We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed John Mueller of Google about what to expect next year. SEOs need to improve their Technical SEO for 2019 to stay ahead of the curve! Also, we talk about the new Q&A Structured data, Google's new WordPress plugin, and the latest Google+ news. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find...

EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick Usborne has been a copywriter for 40 years and has written for some of the world's biggest brands including Apple, WebEx, Chrysler, and Citibank. He has recently launched a new online training course and blog called Conversational Copywriting where he is looking to change the way we think about content....

EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen

The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin Marketing and he is on the show today to talk about some of the things he does in his agency to keep employees and grow the company. Plus, we talk about a new Google/Disney partnership, Black Friday sales, and Google is showing zero results for some searches? All this and more, today on the EDGE! Sponsor EDGE of the Web...

EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum

Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached out to Cindy Krum, the founder and CEO of Mobile Moxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter! Also, did you hear how much money Booking.com spent...

EP 291: Building Reports with Google Data Studio w/Andrew Garberson

Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of this tool and thinks it could bridge the gap across marketing departments by having a large dashboard. Plus, we talk about the newest additions to Google Data Studio, learn more about the "follow" button on Google Maps, and see a recent study from Hubspot about voice search. All this and more, today on the EDGE! Sponsor EDGE of the Web...

EP 290: Search & Social Advertising Made Better Together w/Mark Irvine

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media can impact search engine marketing and how you can take advantage. Plus, we discuss Quora Ads, updates to the Google Campaign Manager, and more opportunities for featured snippets in the SERP. All this and more today on the EDGE! Sponsor EDGE of the Web is brought to you by Site...

EP 289: Break the Wheel & Question Best Practices w/Jay Acunzo

The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from the experts could actually be harming your business and you don't even know it. Jay Acunzo, the founder of Unthinkable Media, says in his new book "Breaking the Wheel" says that what we should do instead is to act more like investigators and do what works best for our own companies. This podcast will share some of the questions you should ask in any situation to make...

EP 288: How to Dominate at Local SEO w/Damon Gochneaur

Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Media Group and he is fresh off his appearance at Pubcon where he talked about Local SEO. So in this episode, we decide to talk even more Local SEO with Damon as we cover Local SEO fundamentals, map listings, the importance of citations and Name Address Phone (NAP), link building for Local and how to dominate your national competitors with your local advantage. Plus we find out that Damon is also a minor league sports...

EP 287: Talk Triggers - Creating Customers with Word of Mouth w/Jay Baer

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, founder of Convince & Convert, decided to focus his next book on how to develop a word of mouth marketing strategy. The new book, "Talk Triggers," was released in the last two weeks and based on early sales, it seems to be another best-selling book in the making. Also, we discuss the announcement from Google about their breach and shutdown...

EP 286 - Flip the Funnel with Account-Based Marketing w/Sangram Vajre

We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the decision stage. Sangram Vajre, the co-founder and chief evangelist at Terminus, joins on this podcast to change the way you think about this marketing concept by flipping that funnel upside down. It's called Account-Based Marketing and in this episode, he shares why he's changed his organization to focus on this type of marketing and how it unites the marketing and...

EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman

We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how things have been simplified with a tool like Improvado. Plus, we talk about all the updates Google announced this week and we talk about the importance of UTM tagging in your campaigns! All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by...

EP 284: Bullseye Marketing w/Louis Gudema

Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing formula by using his Bullseye Marketing method. Let's talk about this method and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your...

EP 283: An Introduction to Facebook Analytics w/JD Prater

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off his presentation at Inbound 2018, JD will share with us some of the great features of Facebook Analytics, how to set funnels and cohorts within Facebook Analytics, and he'll also share five ways Facebook Analytics beats Google Analytics. We'll discuss this and the latest news, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site...

EP 282: The Google Medic Update w/Ruth Burr Reedy

Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, is on the show with us today to break down this new update. Where you impacted by this update and what do you need to do for recovery? Let's talk about this and more today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI...

EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth article on Search Engine Journal about this new ad unit and is on the show this week to talk about its features and how users can use it in their ad campaigns. Plus we talk about automation in the PPC world - is it a good thing or a bad...

EP 280: The Neuroscience of Storytelling w/Joe Lazauskas

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why humans enjoy storytelling. Joe helps companies all the time in his role as the Head of Content Strategy at Contently find and tell their story and that's why he decided to write this book. Also in this episode, Joe discusses the key elements to a great story, what makes people actually care about a brand's content, and the pitfalls of...

EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs

Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a way to manage its digital knowledge. So, what is digital knowledge? Jeff Rohrs, the CMO of Yext, and his team have coined this term digital knowledge management and have a great list of resources for you to check out! All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they...

How To Drive More Leads To Brick & Mortar Businesses w/Ben Adkins

Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about his journey from chiropractor to a marketer and we break down some of the tactics he used to build his practice on Facebook. Plus, we learn about the latest news from the industry and find out another reason why vertical video is here to stay. All this and more, this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your...

EP 277: Demand Generation for 2020 w/Jason Miller

Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a great break down of where he thinks demand generation will go over the next two years. Are you ready for this shift? As we break down this topic, we find out the confusion between lead generation and demand generation, where demand generation and sales fit in today's businesses, and how this will impact brand marketing in the next few years. We discuss this and more, today on...

EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney

We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their work in social media and influencer marketing. Influencer Marketing isn't a topic we've covered in depth on the show so we learned a TON on this episode. Where do you start and how do you find influencers to help promote your brand? Find out this and more today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics...

EP 275: Why Facebook Ads Work w/Mojca Zove

There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to pick her brain on what tactics and strategies she's using for those larger companies. Plus, there are a couple of different instances of when a Facebook Ad campaign is a BAD idea. When should you avoid Facebook Ads? Find out, today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find...

EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez

While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search and Community, is a huge fan of Quora Ads and we wanted to have him on the show to get a break down of this advertising channel. What are Quora Ads? How do Quora Ads work? What type of results can you get with Quora ads? Get answers to all of your questions on Quora in this episode. Plus - have you tried using Waze Local Ads? We...

EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray

Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational barrier. How does this silo mentality start and why is it unhealthy for an agency? How do we prevent silos from appearing again? And with his role at 97th Floor, we wanted to learn more about he brings on new talent and how he keeps education a priority in the organization as it grows. All this and more this week on the EDGE! Sponsor...

EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode including: Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences Vertical Video - it works and why you should try it Instagram Stories and IGTV The Differences between YouTube and Facebook in watch time and engagement All these topics and more, this week, on the EDGE!

EP 271: The Creative Curve w/Allen Gannett

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows that there is a predictable science behind achieving success in any creative endeavor. His new book "The Creative Curve: How to Develop the Right Idea at the Right Time" is out on June 12 and with this book, Gannett hopes to overturn the mythology around creative genius. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you...

EP 270: Busting Common AMP Myths w/Eric Enge

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this episode. Eric Enge is the CEO of Stone Temple Consulting and is a great educator and leader in the SEO community. He has conducted several studies for the SEO industry, including voice search and smart assistants. But he has done lots of work and studies with AMP too. Most of this episode is spent talking about AMP, but we sneak...

EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising. In this episode, we highlight some of the news of the week and then dive deep into conversion optimation. Here are some of the topics we cover: How do you know what to test? Where to start with split testing? What tools should you use for split testing? The biggest mistakes people make in optimization Are image carousels...

EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox

Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing LinkedIn ads and are a LinkedIn certified ad partner. While LinkedIn ads have been available for almost 10 years now, LinkedIn has been slow to make updates and have been overpassed by the other social network advertising platforms. LinkedIn, though, has a unique network of professionals that B2Bs love and can really use to take advantage of for marketing. So, in this beginner's guide...

EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm

The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul. However Joel Comm, author of the new book "The Fun Formula", says he has found a better way. Who says that work can't be fun anymore? Find out more - TODAY on the EDGE. Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve This video is a segment from the 267th episode of Edge of the Web...

EP 266: The Importance of Storytelling w/Ashley Ward

If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitement as we talk to Ashley Ward, the Corporate Speaker for SEMrush. Ashley, a former newspaper journalist, has spoken at conferences all over the world about content marketing and shares with us today about the importance of storytelling. Every business has a story to tell and telling that story is one of the best things you can do as...

EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this episode, we ask her: - The importance of video ads and the results she's seen - What makes a good Facebook video ad? - Pros/Cons of using the boosted post - Does the length of a video ad really matter? - Is there a specific formula/template she recommends for a...

EP 264: The Go-Giver Influencer w/Bob Burg

Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success. Bob Burg is the author of the new book The Go-Giver Influencer and he is joining the show to talk about his newest parable. You may know his most popular book "The Go-Giver" which has been named by Inc. Magazine as one of the most motivational books ever written. Bob...

EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk to us about the what he has learned from history about what it takes to work together as a team. Plus, have you heard about the impending Gmail update? What will that mean for email users going forward and we're diving more into the latest Facebook news as CEO Mark...

EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli

It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, has written a series of articles on Search Engine Land about the benefits of podcasting and how SEOs can use it to help improve their organic presence in the SERPs. So in this episode, we explain our process for every episode of EDGE of the Web and how we use it to help us gain more leads! All this and more...Today on the EDGE. Sponsor EDGE of...

EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC. She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them. We deep dive into PPC this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering...

EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads. Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget talk. How do you handle this conversation as an agency...

EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith

Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and now focuses solely on SaaS companies. He's a great SEO and has helped countless companies achieve SEO success and so we pick his brain about advice for SaaS companies, the future of search and where small businesses can take advantage, and we catch up on the latest news in the search industry. All this and more - this week on the EDGE! Sponsor...

EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO? All this and more - this week on the EDGE!

EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!

EP 256: The State of Publishing in 2018 w/Loren Baker

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal and how it got its start plus we dive into the state of publishing in 2018. We also sprinkle in a little talk about Google Search Console and the latest updates from AMP Conference. All this week and more on the EDGE!

EP 255: 10x Marketing Formula w/Garrett Moon

Results or Die that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the10x Marketing Formula(due out March 27th) and he joins EDGE of the Web to talk about some of the ideas and inspirations behind the new book. The basic formula we follow is this: write good content, sprinkle some SEO dust on it and then people will be throwing money at you. Except, it doesn't happen that way. Garrett wants you to blow the roof off of last year's marketing numbers...

EP 254: Google Local Questions & Answers w/Aaron Weiche

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Officer at GetFiveStars and he has some great tips and insights into how businesses can take advantage of this feature from Google. Have you checked your business's Q&A feature? You might be surprised to see what's there! All this week (and more!) on the EDGE Sponsors CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you...

EP 253: How to Build a Brand Community w/Carrie Melissa Jones

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and how do you motivate your community to take action? Carrie Melissa Jones, founder and CEO of Gather Community Consulting, has helped build communities since the early 2000s and we were lucky enough to spend an hour with her to hear from her how she helps brands build communities. Plus, how will the new Facebook feed update change the way companies...

EP 252: The Future of Search w/Will Critchlow

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that's where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow. Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on...

EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign. Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show? All this and more, this week on Edge...

EP 250: How Voice Search Changes Everything w/Duane Forrester

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents. BONUS: For our email newsletter subscribers, you will receive special bonus...

EP 249: Become a Better Boss With Radical Candor w/Kim Scott

Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. While we tend to focus on digital marketing topics for our show, we know that a lot of our audience are in management roles and could learn a few things from the book. So we reached out to Kim Scott, the author of the book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity", to see if she could...

EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject at Content Marketing World a couple months ago. In this episode, we'll talk with Michael about how he convinces CEOs and CMOs to invest in content marketing and share a few secrets on how to measure the ROI of that content. Michael also dives into the ROI topic in his...

EP 247: Using Humor in Your Marketing w/Tom Fishburne

For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" has captured so many of our industries biggest moments and brought a little humor to the situation. We talk to Tom in this episode about his background in marketing and why he started to draw cartoons about the marketing industry instead of a wider audience. CONTEST If you want to...

EP 246: Tips for Starting a Podcast w/Jay Acunzo

Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo. Jay was a former digital media strategist at Google before joining HubSpot as the head of content and has now become an accomplished keynote speaker and award-winning podcast host. We wanted to pick Jay's brain to learn what tips he could give to someone who is starting a new podcast and find out how podcasters can take their show to the next level. Join us this week for our fun conversation...

EP 245: Delight Your Customers and Build Customer Loyalty w/Sujan Patel

Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it. Sujan Patel, the co-founder of Web Profits, joins us this week to talk about something he is very passionate about. No, we're not talking about his passion for Batman (although he and Erin and geeked out before our recording) - we're talking about what he calls Customer Delight. On his website SujanPatel.com, he has published The Customer Delight Playbook and he walks through how businesses can build their customer...

EP 244: Understanding the Google Algorithm w/John Mueller

You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics started - by debunking SEO myths and speaking with leaders in search and the SEO field. We have a very special show today - we are talking to John Mueller, a Webmaster Trends Analyst at Google. It's not often that we get Google on the horn so we are especially excited for this show! John Mueller works with the Webmaster Central, Sitemaps and Search Quality...

EP 243: Tips to Improve Your On-Camera Presence w/David H. Lawrence XVII

David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroes but has also had roles in The People vs. OJ Simpson, Cars 3 and Lost. David had been in radio for over 30 years when he decided he wanted to change to become an actor and moved out to Los Angeles. After spending a few years training and gaining experience, he got his first paid role at the age of 50. With his wealth of knowledge in radio and voiceover talent, David then...

EP 242: How to Build an Online Community w/David Markovich

David Markovich is the Founder and CEO of Online Geniuses (OG), a community that he has built online using Slack with over 8,000 members. Several of our past guests have mentioned this community to us and so we wanted to learn more about this group! Listen to David talk about how he came up with the idea for Online Geniuses, how it was to move the group from Skype to Slack, and find out about the meetups in different cities across the world!

EP 241: How to Build the Marketing Agency of 2020 w/David Mihm

Imagine the year is 2020 and Google and Amazon have taken over the world and Skynet has become a reality. What can you do to prepare your marketing agency for this ultimate reality? We're talking to David Mihm is the founder of Tidings this week on Edge of the Web. David Mihm has been involved in Local SEO for several years now and even founded the company GetListed.org which he sold to Moz in 2012. David's newest company is only a few months old and is looking to turn the email marketing industry on its head! This tool combines all...

EP 240: The Latest Google Patents w/Bill Slawski

Bill Slawski is the Director of SEO Research at Go Fish Digital and he is also behind the blog SEO by the Sea. As well as his extensive SEO knowledge, Bill is known for examining and studying patents filled by search engines. In this episode, Erin and Tom talk to Bill about the latest patent filed by Google (Project Jacquard - Textile-Based Device Controls), learn about the weirdest patent Google ever filed, and learn more about Bill's history in law. Check out this fun interview and join us for our next show on Facebook Live for a chance to win...

EP 239: Your Guide to International SEO w/Aleyda Solis

Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week. Aleyda is a well-known & experienced international SEO consultant, author, and speaker with 10+ years of experiences working with European, American, and Latin-America companies. She has been named a top digital marketing specialist by Forbes, Entrepreneur, and was recently featured in Huffington Post. In this episode, we get to ask her your questions and we deep dive into International SEO - we're giving you your guide to start in this area. All this and more,...

EP 238: Growing Your Business and Brand Through Public Speaking w/Andrew Davis

A great speech isn't one big performance, it's made up of hundreds, thousands, or even millions of little moments. So this week we're talking to Andrew Davis who is a bestselling author and keynote speaker from Monumental Shift. He is starting a new program called Amplify Speaking. This new training course from Andrew will help you improve your public speaking skills and help you land speaking gigs at some of the nation's biggest conferences. Plus, with those speaking engagements, you should be able to get leads and new business from them! Find out how public speaking can improve your company's...

EP 237: Shooting Video With Your Phone and Tablet w/David Basulto

We are coming up on fall and that means it is time for all of the new smartphones to be released - and one of the features everyone looks for in their smartphone is the camera. The cameras on phones are improving every year and have made shooting video on your phone so easy to do. David Basulto saw this trend and decided to help us all shoot better video with our phones. While he was a film teacher at a local high school David Basulto decided he wanted to help his students use the tools they already have to...

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring process should include texting. A recent study found that 86% of respondents aged 18-30 felt positive when recruiters utilized text messaging during the interview process. Plus, there are many benefits for the recruiters and HR managers too. It eases the process of reaching today's talent, saves time, and can even eliminate bias in the hiring process. Listen to our great conversation with Aman Brar as he...

EP 235: Becoming an Innovative Brand w/Carla Johnson

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like American Express, Dell, and Motorola. More recently, Carla co-authored the book Experiences: The 7th Era of Marketing with Robert Rose which teaches marketers how to develop, manage, and lead the creation of valuable experiences for their organization. We wanted to have Carla on this week's show to talk about branding...

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons he learned in the process of this shift. So this week, having...

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about it. So, in 2013 he launched Credo. Credo looks to match businesses with reputable and vetted consultants and agencies. Every consultant or agency is vetted by John and then he helps that business find the right consultant or agency to fit their needs and budget. John has spent several years...

EP 232: The Future of Mobile Video Advertising w/David Feinman

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed. So this week, we wanted to talk with David Feinman, CEO of Viral Ideas, a video marketing agency out of Philadelphia. David gained national recognition for creating The Zombie Run that went viral across the country - getting featured by CNN and Wired. David shares with us some great tips on how to get your...

EP 231: What is Programmatic Advertising w/Priya Kapoor

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating that by 2018, programmatic advertising will be over 80% of a company's marketing spend - so it is definitely a market digital marketers need to be aware of. So we wanted to bring on Priya Kapoor of Point It. They have a great programmatic team at Point It and Priya...

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this episode, we'll talk to Paul about how he built a successful e-commerce website and what he learned from his downfall. Plus, he is a speaker for SEMrush and has regular speaking gigs, webinars, interviews on a regular basis. We talk with Paul about the latest news out of SEMrush and what we can expect from the tool in the future. And if...

EP 229: What is Native Advertising? w/Chad Pollitt

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please reach out to us! What is Native Advertising and how can I use it to help promote my content? Well, who better else to talk to us about native advertising than Chad Pollitt, Partner & VP of Audience of the Native Advertising Institute. Chad has been creating online campaigns for over 15 years for some of the world's most...

EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year. That man is Jeff Bullas of JeffBullas.com and today we are going to talk to him about his story and why he started JeffBullas.com. Plus, he has a new eBook out called 101+ Tips and Tactics to Grow Your Web Traffic and we discuss some of the tips he has in the eBook. He also has a Udemy...

EP 227: Surviving the Machine Revolution w/Jono Alderson

"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates." Those words were spoken recently by today's featured guest Jono Alderson at the Friends of Search 2017 conference a few months ago. Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying every merger and acquisition, analyzing every movement being made by some of these global companies like Amazon, Apple, Microsoft, Alphabet, Facebook, Uber,...

EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. This time on the show, however, we wanted to talk to Nicholas to talk about link building and the changes he's seen happen in the past year. And the 2017 Link Building Survey is out and if you are in the marketing industry, you are able to fill out this survey!...

EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are talking to Stacey Jaffe, the Vice President of Digital Content and Channels for Teach for America, who had just spoken at the Digital Now conference in Orlando, Florida. Stacey and her team are creating content for Teach for America by staying true to their "north star". Find out more about...

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf. Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!

EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x growth as his agency continues to grow and help their clients. Ryan joined us on the show this week to discuss authenticity and empathy. A lot of businesses and marketers seem to ignore this step when writing their content. Plus, it helps with SEO! Listen to Erin, Tom, and Ryan...

EP 222: Successful Storytelling for Businesses w/Robert Rose

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others. He is also a co-host of the podcast PNR's This Old Marketing - which is consistently ranked as a top marketing podcast with more than one million downloads a year. Robert has written two books, "Experiences: The 7th Era of Marketing" & "Managing Content Marketing", with a third due out later this year called...

EP 221: Educating Today's Digital Marketer w/Jeff Sauer

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital agency. He also uses this passion of teaching to help today's college students learn digital marketing, as most colleges don't provide those types of skills. Plus, we find out that Jeff and his wife have been living out of a suitcase for the last two years and living in AirBNB...

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become "known." This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that...

EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she focuses her company's marketing towards the long sales cycle. What marketing can/should your company do if you are in a similar industry as healthcare? Find out some great tips and more this week with Amy Bishop! Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! Sponsor One of the sponsors of...

EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to check out their PPC toolset! Also, this last week we met a great group of college students from Ball State's CADMA program (Center for Advancement of Digital Marketing & Analytics). The program...

EP 217: The Knowledge Divide w/Kyle Lacy

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce Marketing Cloud before heading off to Boston to work with OpenView, a venture capital firm with over $715M under management focused on expansion-stage software companies. But has moved back to Indianapolis (about three weeks ago!) to take this role with Lessonly. Kyle has spoken at conferences all over the world...

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was the VP of Operations at Distilled before leaving in 2015 to start Aira. Paddy is also the author of "The Link Building Book" and has spoken at a number of different conferences including SMX Sydney, MozCon, BrightonSEO, SES, Marketing Festival and SAScon. In this podcast, Paddy wanted to talk with...

EP 215: Branding and Programmatic Advertising w/Maureen Jann

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes! What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well. Download our show today...

EP 214: Running an Idealistic SEO Agency w/Mike Arnesen

Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wanted to talk with him about his unique way of running an agency. Upbuild is not your average consulting agency. They have a small team and each team member is only in charge of four clients...that's it. They also vote on whether they should work with a new client, and if it is not unanimous, then they don't work with them. And did I mention they...

EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns. Larry Kim founded WordStream in 2007 as a consultancy while it funded a team of engineers to develop and design software for search engine marketing automation. He is also a frequent blogger for Search Engine Land, Search Engine Journal, Moz, Inc. Magazine, and others. In our conversation, we dive deep into PPC and SEO with Larry and we find out...

EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure

Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now broadcasting out of our own podcast studio in downtown Indianapolis. Thank you to everyone who has listened in the last five years! On this special 5th anniversary episode, we are lucky to be joined by Dan Shure, Founder of Evolving SEO, and fellow podcaster - the host of Experts on the Wire. Dan...

EP 211: How To Get Chosen By Google w/Ronell Smith

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things. Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach. This...

EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics. Some of the topics we cover include: - Campaign tagging - Creating Custom Channels & Dimensions - Filtering out spam traffic This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help...

EP 209: The State of the Connected Customer w/Mathew Sweezey

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This episode we are talking about the study called "The State of the Connected Customer" and how it relates to B2B companies and B2C companies. Plus, Mathew is focused on writing his new book that will be released in early 2018. A title for the book has not been decided upon, but we discuss a good amount of the book's content...

EP 208: Brand Voice and Strategy w/Dana DiTomaso

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best. Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more...

EP 207: Conversion Copywriting Writing Sales Copy for Your Audience w/Joanna Wiebe

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some [] The post EP 207: Conversion Copywriting Writing Sales Copy for Your Audience w/Joanna Wiebe appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 206: Is Your Copy Selling You Short? w/Amy Harrison

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking this week to Amy Harrison, a copywriter based in Brighton [] The post EP 206: Is Your Copy Selling You Short? w/Amy Harrison appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we've never tackled the topic of International SEO and translating content so we had to have Zeph on to tackle [] The post EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, Unbounce, MozCon, Search Love, CXL Live, and Learn Inbound. We [] The post EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge environment to talk about and we going to be talking to [] The post EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 202: Managing a Global SEO Strategy w/Garth O'Brien

We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also talk with Garth about how to change a company culture [] The post EP 202: Managing a Global SEO Strategy w/Garth O'Brien appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 201: In-House SEO vs. Agency SEO w/Jason White

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the last month and is putting together his task list and [] The post EP 201: In-House SEO vs. Agency SEO w/Jason White appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 200: Steaks, Spirits, & SEO

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We've come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode than some steak, and Prime 47 stepped up and delivered! [] The post EP 200: Steaks, Spirits, & SEO appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer

As digital marketers, do you know when your message isn't hitting the mark? Or more importantly, why? Solving the "what" the customer is looking for is not the equation, but the "why" they are looking for should be the goal of digital marketing. So this week we are bringing on [] The post EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 198: Social Media Ads w/Ian Mackie

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are other social media networks so far behind Facebook in social [] The post EP 198: Social Media Ads w/Ian Mackie appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 197: The Value of Visual Communication w/Amy Balliett

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described "Visual Communication" as: graphically represents information to efficiently and effectively create meaning & when necessary, a limited text is included to explicate the meaning. There is no doubt that visual communication is a powerful tool for marketers [] The post EP 197: The Value of Visual Communication w/Amy Balliett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 196: Rand Fishkin Interview Penguin 4.0, Moz Layoffs, & Running a SaaS

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There's been a lot of episodes, and huge amount of work for this shop of ours, and today we celebrate a big [] The post EP 196: Rand Fishkin Interview Penguin 4.0, Moz Layoffs, & Running a SaaS appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 195: Google Tag Manager Hacks w/Steve Guberman

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it actually can do? With a little imagination, Google Tag Manager [] The post EP 195: Google Tag Manager Hacks w/Steve Guberman appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca's team at Genie Goals has some great tips for [] The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 193: Combining SEO & PR Learning From Failed Pitches w/Cosette Jarrett

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long termthese are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at [] The post EP 193: Combining SEO & PR Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken [] The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

The Industry's Favorite SEO Podcast #EDGETALK : Erin Robbins President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics [] The post EP 191: Connecting SEO & Content Marketing w/Erin Robbins appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

The Industry's Favorite SEO Podcast #EDGETALK : Michael King Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then [] The post EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

The Industry's Favorite SEO Podcast #EDGETALK : Kris Reid Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We're talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We're also going to spend some [] The post EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt

The Industry's Favorite SEO Podcast #EDGETALK : Corey Northcutt CEO of Northcutt We're talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list [] The post EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Andrew Shotland 2016 Local SEO Ranking Factors Show 187

The Industry's Favorite SEO Podcast #EDGETALK : Andrew Shotland CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we've been striking gold on our interviews with top thought-leaders in the digital marketing industry. This week we're taking Local SEO/Location [] The post Andrew Shotland 2016 Local SEO Ranking Factors Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Darren Shaw How Effective is Yext? Show 186

The Industry's Favorite SEO Podcast #EDGETALK : Darren Shaw President & Founder of Whitespark Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his [] The post Darren Shaw How Effective is Yext? Show 186 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Eric Enge Growing a Digital Agency & Hot SEO Ranking Factors Show 185

The Industry's Favorite SEO Podcast #EDGETALK : Eric Enge CEO at Stone Temple Consulting We are locked in and pursuing leaders in the SEO community, and it just so happens that we have one today. Eric Enge, co-author of the book "The Art of SEO", a fantastic guide to [] The post Eric Enge Growing a Digital Agency & Hot SEO Ranking Factors Show 185 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Make Your JavaScript SEO-Friendly With Jody O'Donnell Show 184

The Industry's Favorite SEO Podcast #EDGETALK : Jody O'Donnell Technical Director at Merkle We certainly enjoy going into technical SEO regularly on the podcast and when we see someone who has really useful information and would make for an interesting discussion, that is what we want to bring to [] The post How To Make Your JavaScript SEO-Friendly With Jody O'Donnell Show 184 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Brad Geddes Work Productivity & PPC Ad Testing Show 183

The Industry's Favorite SEO Podcast #EDGETALK : Brad Geddes Co-Founder AdAlysis Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you'll be frittering it away very quickly. They're always lessons to be learned, and it is great to [] The post Brad Geddes Work Productivity & PPC Ad Testing Show 183 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jessie Stricchiola Legal SEO and SEO Audits Show 182

The Industry's Favorite SEO Podcast #EDGETALK : Jessie Stricchiola SEO Expert Witness We are always talking to some heavy hitters inside of digital marketing. And we always have a sweet spot for search engine optimization as the focus of our show. What about your legal rights when it comes [] The post Jessie Stricchiola Legal SEO and SEO Audits Show 182 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Francois Goube Founder of Oncrawl Show 181

The Industry's Favorite SEO Podcast #EDGETALK : Fixing Your Website's Technical SEO With Oncrawl We were lucky to be joined this week by Francois Goube, founder of Oncrawl, from his home in Bourdeaux, France. We talked with Francois Goube to talk about Oncrawl and how SEOs can use the tool [] The post Francois Goube Founder of Oncrawl Show 181 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Tony Verre Human Keyword Research Show 180

The Industry's Favorite SEO Podcast #EDGETALK : What is Human Keyword Research? If you've been in digital marketing for any period of time, I'm guessing that you've done keyword research. There's a lot of schools of thought on how to do that, but ultimately it gets down to strings or [] The post Tony Verre Human Keyword Research Show 180 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Oli Gardner: Landing Pages, CTA Conference & More Show 179

The Industry's Favorite SEO Podcast #EDGETALK : Register for the 2016 CTA Conference in Vancouver! This is the show that is consistently bringing you digital marketing thought leaders and cutting edge technology and strategy. So in that vein, it was bound to happen. We got a hold of the co-founder [] The post Oli Gardner: Landing Pages, CTA Conference & More Show 179 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Major Google AdWords Changes Show 178

The Industry's Favorite SEO Podcast #EDGETALK : Google AdWords Updates For Mobile First World In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performance Summit. We live in a mobile-first world and Google's new updates to AdWords reflects that. This podcast we [] The post Major Google AdWords Changes Show 178 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Dr. Pete Meyers Google Update, Rank Brain & More Show 177

The Industry's Favorite SEO Podcast #EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These are turbulent waters, and Google's ever-changing search environment poses so extreme challenges. Whether [] The post Dr. Pete Meyers Google Update, Rank Brain & More Show 177 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

State of Link Building in 2016 With Nicholas Chimonas Show 176

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years has been links. That's right, you just can't avoid it, the search engines value who refers to you, and the [] The post State of Link Building in 2016 With Nicholas Chimonas Show 176 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

John Lee Talks PPC and Dynamic Ads Show 175

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns When the host is out of town, you'll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hosted the show this week and we were so lucky to be joined by John Lee [] The post John Lee Talks PPC and Dynamic Ads Show 175 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Neil Patel on Blogging, $100,000 Challenge, and More Show 174

The Industry's Favorite SEO Podcast #EDGETALK : Bonus Episode Interview with Neil Patel We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig in with some of the thought leaders that come across the Edge. We are very excited [] The post Neil Patel on Blogging, $100,000 Challenge, and More Show 174 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

What is Dark Traffic? An Interview with Marshall Simmonds Show 173

The Industry's Favorite SEO Podcast #EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, [] The post What is Dark Traffic? An Interview with Marshall Simmonds Show 173 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Introduction To Google Analytics Show 172

The Industry's Favorite SEO Podcast #EDGETALK : Google Analytics 101 Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you [] The post Introduction To Google Analytics Show 172 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview with Maddie Cary of Point It Show 171

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Marketing. Maddie has a deep love for PPC and her company, a digital marketing firm in Seattle, [] The post Interview with Maddie Cary of Point It Show 171 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview With Barry Schwartz Show 170

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring the speakers to our audience. But We wanted to go [] The post Interview With Barry Schwartz Show 170 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Link Building Fundamentals With Matt Siltala Show 169

SEO Radio Podcast #EDGETALK : The Art and Science of Building Links We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring the speakers to our audience. One of those speakers in Matt Siltala, President and [] The post Link Building Fundamentals With Matt Siltala Show 169 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Future of Content Marketing Show 168

SEO Radio Podcast #EDGETALK : How Google's AMP will Influence Your Online Marketing You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our [] The post The Future of Content Marketing Show 168 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

What Is AMP? An Interview With Paul Shapiro Show 167

SEO Radio Podcast #EDGETALK : What is AMP? What We Learned at SMX West Well, we're back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good [] The post What Is AMP? An Interview With Paul Shapiro Show 167 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Personal Branding with Paul Poteet Show 166

SEO Radio Podcast #EDGETALK : How to Brand Yourself on Social Media We talk about the unique environment we're in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally [] The post Personal Branding with Paul Poteet Show 166 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Building Authority with Inbound Links Show 165

The Industry's Favorite SEO Podcast #EDGETALK : Earning Links in 2016 Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The [] The post Building Authority with Inbound Links Show 165 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview with Susan Marshall of Torchlite Show 164

The Industry's Favorite SEO Radio Podcast #EDGETALK : Interviewing Susan Marshall of Torchlite Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary concept? Do they have the right talents, that are market-fresh, or are they stale? Do I even have a budget [] The post Interview with Susan Marshall of Torchlite Show 164 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Preventing UX Fails With Smart Design Show 163

SEO Radio Podcast #EDGETALK : Preventing UX Fails With Smart Design User experience is becoming a more important feature of Google's search algorithm but also how you can capture leads on your website. We discuss how you can prevent UX failures in your next design project. The post Preventing UX Fails With Smart Design Show 163 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Designing Websites With a Purpose Show 162

The Industry's Favorite SEO Podcast #EDGETALK : How To Create Highly-Effective Calls To Action When designing a website we run the risk of becoming overly familiar with our work, designing for ourselves, and losing perspective of what our users see and experience. Preventing these bad habits isn't difficult using [] The post Designing Websites With a Purpose Show 162 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Why The Best Website Design is Invisible Show 161

The Industry's Favorite SEO Podcast #EDGETALK : Show 161 12 Sign of a Website Catastrophe The Edge is back for a new year! We're so happy to be back! We are continuing this month on the focus of website design and best practices in design strategy. Last week we [] The post Why The Best Website Design is Invisible Show 161 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Improve User Experience Show 160

The Industry's Favorite SEO Podcast #EDGETALK : Improving User Experience On Your Website The Edge is back for a new year! We're so happy to be back! We took a break to gear into the new year, to focus on what topics we will cover in 2016, to help you, [] The post How To Improve User Experience Show 160 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Digital Marketing Trends for 2016 Show 159

The Industry's Favorite SEO Podcast #EDGETALK : Digital Marketing Trends for 2016 Welcome back to Edge for the final show of 2015! We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought [] The post Digital Marketing Trends for 2016 Show 159 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview with Pack The Pantries Show 158

SEO Radio Podcast #EDGETALK : Pack The Pantries We, at Site Strategics, have had a great opportunity to work with the Indianapolis mayor's Front Porch Alliance and business partners here in the Indianapolis area to promote Mayor Greg Ballard's Pack the Pantries initiative this year. This is the 8th year [] The post Interview with Pack The Pantries Show 158 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

IAPSS Discussing Education with Indiana Superintendents Show 157

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management There's an event happening this month that is a great forum for discussions about the public education topics in the state of Indiana and who is contributing to the successes the state has had. They are also, more importantly, talking about [] The post IAPSS Discussing Education with Indiana Superintendents Show 157 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Reveals Search Quality Guidelines Show 156

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google's evaluators use to "assess the quality of Google's search results." Why did Google release their [] The post Google Reveals Search Quality Guidelines Show 156 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Reverse SEO and Reputation Management Show 155

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when your product will fail. You won't really know if an unreasonable, irate customer will walk in your door. [] The post Reverse SEO and Reputation Management Show 155 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Display Ads Success Show 154

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it's effective? Well, let me tell you a secret: Remarketing and Display [] The post Display Ads Success Show 154 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Conspiracy Theories Show 153

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had [] The post Google Conspiracy Theories Show 153 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Never Hire an In-House SEO Show 152

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month [] The post Never Hire an In-House SEO Show 152 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

After Optimizing Your Website, What's Next? Show 151

The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the [] The post After Optimizing Your Website, What's Next? Show 151 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Gini Dietrich on Social Media Policies Show 150

SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could [] The post Gini Dietrich on Social Media Policies Show 150 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Why Low Internet Marketing Budgets Fail Show 149

The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your [] The post Why Low Internet Marketing Budgets Fail Show 149 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Is ROI Really What You Are Looking For? Show 148

The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metricbut ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a [] The post Is ROI Really What You Are Looking For? Show 148 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Commandments of Content Marketing Show 147

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone's attention doesn't mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and [] The post 10 Commandments of Content Marketing Show 147 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interactive Content The Future of Content Marketing Show 146

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're getting some steam going. I bet you're doing more content than you were back then, and [] The post Interactive Content The Future of Content Marketing Show 146 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google's Local Snack Pack Shake Up Show 145

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We've lost the 7 packs ladies and gentlemen! They aren't there anymore. Did you hear that? That [] The post Google's Local Snack Pack Shake Up Show 145 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Spam and Good SEOs Show 144

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It's no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emails every few days to remind us of this. "I visited your website and noticed that you are [] The post SEO Spam and Good SEOs Show 144 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview With Chris Reed of Sparks Talk Show 143

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we're going to have some fun. There's a growing meeting place that is taking root; it brings new ways of thinking in the areas of personal & business development, marketing, technology, motivation, and inspiration. We've got [] The post Interview With Chris Reed of Sparks Talk Show 143 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Essential Metrics Call Tracking Show 142

The Industry's Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad [] The post Essential Metrics Call Tracking Show 142 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

When Reputation Management Hurts SEO- Show 141

The Industry's Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management anyone heard of this? Well, if you haven't heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business and have a poor online [] The post When Reputation Management Hurts SEO- Show 141 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Secret Sauce Behind Local SEO Show 140

The Industry's Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy. We've got the [] The post The Secret Sauce Behind Local SEO Show 140 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Get Great Testimonials Show 139

The Industry's Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It's an age-old tactic that's been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a [] The post How To Get Great Testimonials Show 139 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How to Improve On-Page SEO Show 138

The Industry's Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it's possible to [] The post How to Improve On-Page SEO Show 138 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Help Jesse Succeed & Social Fundraising Show 137

SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn't have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power of social media comes through engaging a wide audience. What better way to do that [] The post Help Jesse Succeed & Social Fundraising Show 137 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

A Sit Down With Google Show 136

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like What in the [] The post A Sit Down With Google Show 136 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Content for Top, Middle, and Bottom Funnel Show 135

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a [] The post Content for Top, Middle, and Bottom Funnel Show 135 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Stop Marketing Your Brand Show 134

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that [] The post Stop Marketing Your Brand Show 134 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Use SEO To Build Your Brand Show 133

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional [] The post How To Use SEO To Build Your Brand Show 133 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Branding vs. Marketing Show 132

The Industry's Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you've got a business and you're ready to push your branding efforts online. The first question you encounter is "How do I go about with branding?" You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, [] The post Branding vs. Marketing Show 132 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Post Mobilegeddon Google Mobile-Friendly Update Show 131

SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sunall we are left with is the hot hiss of the wind. Last week, life was abundant and mobile traffic was bouncing now we are regaining [] The post Post Mobilegeddon Google Mobile-Friendly Update Show 131 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Mobilegeddon Google Mobile-Friendly Update Show 130

The Industry's Favorite SEO Podcast #EDGETALK : Google's Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will [] The post Mobilegeddon Google Mobile-Friendly Update Show 130 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Growth of Mobile Show 129

The Industry's Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We're getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one of their changes in algorithm updates (that the tooling they do to make sure that the most [] The post The Growth of Mobile Show 129 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview With Social Net Watcher on Social Media & Kids Show 128

The Industry's Favorite SEO Podcast #EDGETALK : Social Media and Children Social Media and Children There's certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge [] The post Interview With Social Net Watcher on Social Media & Kids Show 128 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Lead Acquisition Time to Respond Show 127

The Industry's Favorite SEO Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom's to look at shoes, only to be shoved out the door and told you'll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom's customers, but [] The post Lead Acquisition Time to Respond Show 127 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Lead Acquisition Persuasive Content Show 126

The Industry's Favorite SEO Podcast #EDGETALK : How To Get Web Visitors to Come Back If you've been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we've been talking about pretty straightforward, GETTING LEADS [] The post Lead Acquisition Persuasive Content Show 126 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Optimizing Online Forms For Conversion Show 125

The Industry's Favorite SEO Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you've told me you mother's maiden name. How rude! When you are pumping time and [] The post Optimizing Online Forms For Conversion Show 125 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Lead Acquisition Why You Need To Have Live Chat Show 124

The Industry's Favorite SEO Podcast #EDGETALK : 5 Reasons Why You Need Live Chat Well, you've done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, your SEO, your Social Media all running. Now that you upped your game, laying out [] The post Lead Acquisition Why You Need To Have Live Chat Show 124 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Lead Acquisition for PPC Show 123

The Industry's Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you're waiting for the leads to roll inbut they are not! Didn't you get sold on the fact that this will get you right in front [] The post Lead Acquisition for PPC Show 123 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Achieve Virtual A Client Success Story Show 122

The Industry's Favorite SEO Podcast #EDGETALK : Achieve Virtual A Client Success Story We talk about numerous strategies that can help your business succeed online, but we don't often bring a spotlight on our own client success stories. Well, we thought it would be great to do just that, [] The post Achieve Virtual A Client Success Story Show 122 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Reasons To Do PPC in 2015 Show 121

The Industry's Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked Have you been on the fence about deciding to run advertisements online? I bet you have heard stories, sometimes horror stories, about running ads on Google, Bing, and Facebook. If you [] The post 5 Reasons To Do PPC in 2015 Show 121 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Rook Security on Social Account Hacking Show 120

The Industry's Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked There's certainly talk now of online security. There are reports of hacking of Sony by reportedly North Korea, as well as the ISIS hack on the US social media accounts. This [] The post Rook Security on Social Account Hacking Show 120 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Create Scannable Content For Your Website Show 119

The Industry's Favorite SEO Podcast #EDGETALK : Formatting SEO and User-Friendly Content Jumping into a new year obviously comes with the goal of doing some things differently and that applies to your marketing as well! Let me ask you something do you think that people have an easy [] The post How To Create Scannable Content For Your Website Show 119 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Edge Of The Web Live From Fail Fest 2015 Show 118

The Industry's Favorite SEO Podcast We hope you had a fantastic Christmas! We wanted to take a break from our Digital Marketing focus and showcase the number of great interviews we had at the event we attended: Fail Fest 2014. This event showcased the environment of failure in business, and [] The post Edge Of The Web Live From Fail Fest 2015 Show 118 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

2014 in Review, 2015 Forecasts Show 117

The Industry's Favorite SEO Podcast #EDGETALK : What do you think will happen in 2015? Well, we're wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our predictions for 2015. What is going to happen in the world of social media, SEO, [] The post 2014 in Review, 2015 Forecasts Show 117 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

7 Deadly Web Design Sins Show 116

The Industry's Favorite SEO Podcast #EDGETALK : Are You Making These Seven Web Design Sins? People have different ideas about what makes really good web design. Some think that a website needs to be super-sleek with and up-to-date, modern design in order to get attention. While other people believe that [] The post 7 Deadly Web Design Sins Show 116 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Change Domains After Google Penguin Penalty Show 115

The Industry's Favorite SEO Podcast #EDGETALK : When You Should Kill Your Domain After a Google Penalty So, it has come down to this. Your website was hit with a Google penalty, and you are seeing no improvement from the clean up that you have been doing for months. You're [] The post How To Change Domains After Google Penguin Penalty Show 115 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview with Quinn Buckner At Fail Fest 2014 Show 114

The Industry's Favorite SEO Podcast #EDGETALK : Fail Fest 2014 at Launch Fishers Interviews with Gerry Dick, Quinn Buckner, Scott Fadness, Scott Hill, and Tiffany Sauder We have been talking to some of the brightest talents in the state and the country over the last two weeks It [] The post Interview with Quinn Buckner At Fail Fest 2014 Show 114 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle Show 113

The Industry's Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle We have been talking to some of the brightest talents in the state and the country over the last two weeks It has been amazing! We were at the [] The post Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle Show 113 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview with Governor Mike Pence and Steve Forbes Show 112

The Industry's Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit Interviews with Governor Mike Pence / Steve Forbes Have you ever wanted to know how Indiana is doing in attracting new tech business and innovation? Well, we found out in a BIG way. We talked about the Forbes [] The post Interview with Governor Mike Pence and Steve Forbes Show 112 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Steve Forbes & Innovation Summit in Indianapolis Show 111

The Industry's Favorite SEO Podcast #EDGETALK : Steve Forbes interview about the Indianapolis Innovation Summit There's a singular event happening here in Indianapolis this week that demonstrates our city as being a leading innovation hub of the country. Hundreds of the nation's top innovators, from agriculture to aerospace to medicine [] The post Steve Forbes & Innovation Summit in Indianapolis Show 111 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Email Marketing Techniques & Holiday Themed Emails Show 110

The Industry's Favorite SEO Podcast #EDGETALK : Email Marketing Techniques Want to hear a whole show about Email Marketing? Well, we're going to give it to you. Topics we'll talk about this segment: Tips to double your email signups 12 Non-tech tips to get email signups When you should be [] The post Email Marketing Techniques & Holiday Themed Emails Show 110 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Penguin 3.0 Show 109

The Industry's Favorite SEO Podcast #EDGETALK : Penguin 3.0 Alright this is why you listen to this show. Another update from Google hit this week and it is taking it's toll. Get the skinny on what it is and what you need to watch for! ALSO: We have another [] The post Google Penguin 3.0 Show 109 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

What is Enterprise SEO? Show 108

The Industry's Favorite SEO Podcast #EDGETALK : Managing Enterprise SEO Projects While the vast majority of search engine optimization projects performed by search marketing agencies are for small and medium-sized businesses, SEO for large and complex organizations takes a unique combination of finesse and consideration. We're going to be talking [] The post What is Enterprise SEO? Show 108 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Forget Mobile Strategy Show 107

The Industry's Favorite SEO Podcast #EDGETALK : You Shouldn't Have a Mobile Strategy You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY. Well, we're going to tell you that you SHOULDN'T HAVE ONE! ::Crickets:: Yup, that's what [] The post Forget Mobile Strategy Show 107 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Identifying Outdated SEO Techniques Show 106

The Industry's Favorite SEO Podcast #EDGETALK : Old SEO Techniques That Don't Work! Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization. Wouldn't it be nice to armed with that information, the next time you talk to your web guy (or [] The post Identifying Outdated SEO Techniques Show 106 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Ditching the Keyword Ranking Reports Show 105

The Industry's Favorite SEO Podcast #EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!) If you have been watching your site's performance on search engines over the last few years, you most likely have been paying attention to one thing in particular the rank of your site on terms [] The post Ditching the Keyword Ranking Reports Show 105 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Email Newsletters Best Practices Show 104

SEO Radio Podcast #EDGETALK : Email Newsletters Are you messing up your email newsletter? There I'll just say it! Newsletters are a powerful tool to promote your business and attract and retain new clients. We have some tips to help you avoid the most common blunders. ALSO: Another great [] The post Email Newsletters Best Practices Show 104 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Kottages 4 Kids & Bloomerang Show 103

The Industry's Favorite SEO Podcast #EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits If you didn't hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge and what a great fundraiser it was. We're continuing our discussion regarding fundraising social [] The post Kottages 4 Kids & Bloomerang Show 103 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Lessons from the Ice Bucket Challenge Show 102

The Industry's Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we've got to talk about this The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there actual lessons that we can learn here for our own social media campaigns?? ALSO: Why your [] The post Lessons from the Ice Bucket Challenge Show 102 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Create Shareable Content Show 101

The Industry's Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? In short, we began wondering what makes on headline more likely to be shared than another? [] The post How To Create Shareable Content Show 101 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Pigeon Droppings and Site Strategics' 10-Year Anniversary Show 100

The Industry's Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. Many search experts have dubbed this the "Pigeon" release. This has a major impact on your Local [] The post Pigeon Droppings and Site Strategics' 10-Year Anniversary Show 100 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10-Minute Adwords Optimization Checklist Show 99

The Industry's Favorite SEO Podcast #EDGETALK :PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses prefer to outsource the task. But don'tyou want know whether [] The post 10-Minute Adwords Optimization Checklist Show 99 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Social Media Advertising & Citation Resources Show 98

The Industry's Favorite SEO Podcast #EDGETALK : SOCIAL ADVERTISING With the increasing amount of time spent on Social Media many brands are opting to take advantage of the paid advertising options available. It's an attractive option for many brands in search of connecting with customers and seeing a tangible [] The post Social Media Advertising & Citation Resources Show 98 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Do Keyword Research Show 97

The Industry's Favorite SEO Podcast #EDGETALK : HOW TO DO KEYWORD RESEARCH While Google's kept us on our toes with all those algorithm changes they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. That's how your online user finds [] The post How To Do Keyword Research Show 97 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Web Form Tweaks For Better Leads Show 96

The Industry's Favorite SEO Podcast #EDGETALK : 10 WEB FORM TWEAKS FOR BETTER LEADS Getting the Leads >> That's why you have a website, and that's what you have invested in over the years. Getting a better website, getting higher rankings on search engines. Doing all the steps that we [] The post 10 Web Form Tweaks For Better Leads Show 96 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Lessons from Bad Copy Show 95

The Industry's Favorite SEO Podcast #EDGETALK : LESSONS FROM BAD COPYWRITING We've all read copy that makes us cringe. Sometimes it's hard to put a finger on exactly what it is that makes the copy so bad. But, its lack of appeal doesn't go unnoticed. We're showcasing some lessons to [] The post Lessons from Bad Copy Show 95 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google's Panda 4.0 Update and What It Means For Ecommerce Show 94

The Industry's Favorite SEO Podcast #EDGETALK : Panda 4.0 and Ecommerce Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines [] The post Google's Panda 4.0 Update and What It Means For Ecommerce Show 94 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

All About WordPress Show 93

SEO Radio Podcast #EDGETALK : ALL ABOUT WORDPRESS Since 2003, WordPress has become the go-to content management system for web developers. In fact, WordPress has been downloaded well over 60 million times since its existence and 409 million people view over 14 billion pages from WordPress websites each and every [] The post All About WordPress Show 93 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Words to Avoid using on Landing Pages Show 92

The Industry's Favorite SEO Podcast #EDGETALK :WORDS TO STOP USING ON YOUR WEB SITE Let me guessYou're an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash [] The post Words to Avoid using on Landing Pages Show 92 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview Jason Bourg of WDD Software Show 91

The Industry's Favorite SEO Podcast #EDGETALK :Enemy of Success the Fixed Bid Project What is the challenge to every professional service or consultant firm? It's the estimate clients want you to commit to it, and so do you. That's how you got the job right? What happens when [] The post Interview Jason Bourg of WDD Software Show 91 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Scientific Guide to Writing the Best Tweet Show 90

SEO Radio Podcast #EDGETALK : SCIENTIFIC GUIDE TO THE BEST TWEETS Ever wanted to know the secret tricks to doing something the right way? If you're focused on online marketing, you're going to always be looking for the best guide, the quick answers and when it comes to Twitter. How [] The post Scientific Guide to Writing the Best Tweet Show 90 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Deal With Negative Reviews Show 89

The Industry's Favorite SEO Podcast #EDGETALK :SPINNING NEGATIVE REVIEWS INTO GOLD "There are people on this earth who just don't want to be happy." As business owners, we have to be ready to deal with these people when they unleash their wrath on our business online. However, it's critical to [] The post How To Deal With Negative Reviews Show 89 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

What You Thought You Know Sbout CRO is Wrong Show 88

SEO Radio Podcast #EDGETALK :WHAT YOU THOUGHT YOU KNEW ABOUT CRO IS WRONG Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every [] The post What You Thought You Know Sbout CRO is Wrong Show 88 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Convert The Lost Visitor Show 87

The Industry's Favorite SEO Podcast #EDGETALK :CONVERTING LOST VISITORS They came and left. Without even leaving you a like. It's the visitor to your website, the ones we don't connect with in any way. You've given it all you've got to bring prospects to your website. But, then, the next [] The post How To Convert The Lost Visitor Show 87 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Social Media Spring Cleaning Checklist Show 86

The Industry's Favorite SEO Podcast #EDGETALK : SOCIAL MEDIA SPRING CLEANING It's that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It's a time of new beginnings. A fresh start. And this applies to your social media campaign. We're going [] The post Social Media Spring Cleaning Checklist Show 86 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Negative SEO Mercenaries Show 85

SEO Radio Podcast #EDGETALK :Negative SEO Mercenaries Here's an email that you don't really want to receive: Simply put, an anonymous/generic email contacting you, threatening to build thousands of links to my website if we didn't pay him $250. The questions you may be asking are: Why is that a [] The post Negative SEO Mercenaries Show 85 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Going Beyond SEO Show 84

The Industry's Favorite SEO Podcast #EDGETALK :Beyond SEO If you have listened to the show for a long while, and have used what we covered you have the best standard practices in SEO, you're likely to see steady improvements up to a point. After anything from a few [] The post Going Beyond SEO Show 84 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Mistakes in Setting Up a Website Show 83

The Industry's Favorite SEO Podcast #EDGETALK :5 Mistakes in Setting Up a Website Whether you're providing a product, service, or launching an online storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. All of your marketing efforts [] The post 5 Mistakes in Setting Up a Website Show 83 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Local SEO & Marketing Myths Show 82

The Industry's Favorite SEO Podcast #EDGETALK :LOCAL SEO & MARKETING MYTHS As internet marketers, we frequently encounter local business owners that haven't had time to really understand online marketing. Many of them have latched onto some myth that's completely false and which can keep their businesses from soaring as [] The post Local SEO & Marketing Myths Show 82 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Evolution of Search Show 81

The Industry's Favorite SEO Podcast #EDGETALK :EVOLUTION OF SEARCH The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximize their search presence. We're covering 5 ways search is evolving, and [] The post Evolution of Search Show 81 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Michael Alden, author of Ask More / Get More Show 80

The Industry's Favorite SEO Podcast #EDGETALK :Michael Alden, Author of "Ask More / Get More" We're talking to Michael Alden the author of a brand new book "Ask More, Get More" that was released February 18th. A whole new way of thinking about hat we want and how to get [] The post Michael Alden, author of Ask More / Get More Show 80 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Manual Penalty Removal & 5Cs of Content Marketing Show 79

The Industry's Favorite SEO Podcast #EDGETALK :Google Manual Penalty Removal & 5Cs of Content Marketing Times have changed in the search engine ranking world.Years ago your buy links to get you to the top A lot of companies did it and Google got smarter. A lot smarter. Content [] The post Google Manual Penalty Removal & 5Cs of Content Marketing Show 79 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Are You Penalized by Google? Show 78

The Industry's Favorite SEO Podcast #EDGETALK : Are You being Penalized by Google? 3 Steps to discover and get out of the penalty box It's midnight and you can't sleep. You're searching for your site with the terms that you know that your site should be ranking on ..But you're [] The post Are You Penalized by Google? Show 78 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Mobile Steps and Net Neutrality Show 77

The Industry's Favorite SEO Podcast #EDGETALK : 6 STEPS TO MOBILE & NET NEUTRALITY 48% of mobile users begin mobile shopping-related exploration on a search engines, not on branded apps or websites. Shoppers spend up to 5+ hours each week researching on mobile sites and apps. With smartphone usage in [] The post Mobile Steps and Net Neutrality Show 77 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Irving Fain CEO of Crowdtwist Show 76

The Industry's Favorite SEO Podcast #EDGETALK : IRVING FAIN, CEO of CROWDTWIST How is marketing evolving in its understanding of social media? You certainly see large brands now participating in the stream of social media, engagement, the app space and incentives that target directly to the individual consumer. Think that [] The post Irving Fain CEO of Crowdtwist Show 76 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

2014 New Media Marketing Predictions Show 75

SEO Radio Podcast #EDGETALK : 2014 New Media Marketing Predictions Would you like to know what is coming up in 2014 for Digital Marketing and Online Success This is the show to listen to! Check it out! The post 2014 New Media Marketing Predictions Show 75 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Site Strategics Client Successes Show 74

The Industry's Favorite SEO Podcast #EDGETALK : Site Strategics Successes! If you're heard our show for a while, you've heard us talk about a number of topics inside digital marketing: Search Engine Optimization, Social Media, Search Engine Marketing.. Something that we sometimes forget to do is talk about some of [] The post Site Strategics Client Successes Show 74 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Internet Marketing in 2013 Year in Review Show 73

The Industry's Favorite SEO Podcast Listen to our 2013 Review of Internet Marketing and Online Stories of 2013 Erin Sparks, Doug Karr and Tom Brodbeck review Internet Marketing Trends that happened in 2013. Discussions about Mobile Media, New Tools in the Industry and the Rise of Small Business Digital Marketing. The post Internet Marketing in 2013 Year in Review Show 73 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Ways to Use Social Media for Cyber Monday Show 72

The Industry's Favorite SEO Podcast It's coming Cyber Monday And your prospect shoppers know it! Every Cyber Monday, shoppers "arrive" online in droves searching for special incentives and deals. They're specifically looking for discounts, special offers and even free shipping. With some marketing strategies, you can harness your social [] The post Ways to Use Social Media for Cyber Monday Show 72 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Lauren Littlefield of Right On Interactive Show 71

The Industry's Favorite SEO Podcast Have you been trying to figure out your ROI for your website and digital marketing initiatives? Maybe you have been thinking about the wrong ROI! We have in house a special guest Lauren Littlefield of Right On Interactive (ROI for short). They are a [] The post Lauren Littlefield of Right On Interactive Show 71 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Marketing Habits Made Worse Online Show 70

SEO Radio Podcast It's easy for us web marketers to look down on traditional marketers, and how they "just don't get it." It's not about hitting people over the head anymore; it's about drawing them in. It's about convincing them towantyour messages, to habituallytrainthem to trust what you have to [] The post 5 Marketing Habits Made Worse Online Show 70 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jeffrey Rohrs, Author of Audience Show 69

The Industry's Favorite SEO Podcast #EDGETALK : JEFFREY ROHRS, AUTHOR OF AUDIENCE Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets [] The post Jeffrey Rohrs, Author of Audience Show 69 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview with PERQ Consumer Incentives Show 68

SEO Radio Podcast #EDGETALK : LEADER IN CONSUMER INCENTIVES PERQ We have a couple of guests in house for this week's show. Gentlemen from PERQ a company headquartered in Indianapolis, IN. This company does something simple they help businesses attract consumers through incentives, with use of cutting [] The post Interview with PERQ Consumer Incentives Show 68 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Improve eCommerce SEO Rankings Show 67

The Industry's Favorite SEO Podcast Have you wondered why your nice shopping cart site's pages aren't ranking. It probably took some time to build the entire site and you're scratching your head about why the search engines aren't ranking you pages at all. We know why : It's about [] The post How To Improve eCommerce SEO Rankings Show 67 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Hummingbird Update Show 66

The Industry's Favorite SEO Podcast Well Google's done it again: A new algorithm change what does that mean? Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system. We had [] The post Google Hummingbird Update Show 66 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Keyword Data Apocalypse Show 65

The Industry's Favorite SEO Podcast Google has stopped providing ANY Keyword Data There's a bit of information that you need to know now if you are doing online marketing for your website. Google Keyword Data, what searchers are typing in to find you, is now gone finished, kaput [] The post Google Keyword Data Apocalypse Show 65 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview: Tom Webster from Edison Research Show 64

The Industry's Favorite SEO Podcast Interview with Tom Webster from Edison Research We've got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research Author of BrandSavant : a repository of data being generated by social, digital and traditional media [] The post Interview: Tom Webster from Edison Research Show 64 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Redefining the Website Show 63

The Industry's Favorite SEO Podcast The Definition of a Website Must be Updated Out With The Old Unfortunately, the current outdated definition of a website has perpetuated the view of a website as an exercise in technology, rather than a function of business. Let's talk about what the definition of [] The post Redefining the Website Show 63 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Three Reasons Why Websites Fail Show 62

The Industry's Favorite SEO Podcast A recent study showed that 72% of all websites are failing to attract new visitors and convert leads. Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to [] The post Three Reasons Why Websites Fail Show 62 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Mark Schaefer Physics of Social Content Show 61

The Industry's Favorite SEO Podcast #EdgeTalk : Mark Schaefer Physics of Social Content We're going to be talking about something today that is a concept that all marketers need to embrace if they want their content to thrive in the digital space. That's the Physics of Social Content. Ready [] The post Mark Schaefer Physics of Social Content Show 61 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Ways to Stop Content Theft Show 60

The Industry's Favorite SEO Podcast #EdgeTalk : STOPPING CONTENT THEFT It's Show 60! Yes 60! Hoot Hoot! If you have a blog, write articles for content websites, or manage an online magazine, chances are you've had, or will have, your content stolen at least once. The stolen content then is [] The post 5 Ways to Stop Content Theft Show 60 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Ways To Build Your Brand's Authority Show 59

The Industry's Favorite SEO Podcast EdgeTalk : 15 Ways To Build Your Brand's Authority We're talking Checklists so get your pencils ready! These days, authority matters. Not only will building your brand's authority help create the necessary SEO signals to improve your site's natural search performance, it'll also create [] The post 15 Ways To Build Your Brand's Authority Show 59 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

IEDC Indiana Economic Development Corp Issues Show 58

SEO Radio Podcast EdgeTalk : IEDC Indiana Economic Development Corp Issues Today we're talking about a local Indianapolis Business issue that has come to light, concerning capital investment into start-up companies here in our city. There was a news article from the Indy Star recently about the IEDC, the Indiana [] The post IEDC Indiana Economic Development Corp Issues Show 58 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview with Jason Keath of Social Fresh Show 57

The Industry's Favorite SEO Podcast EdgeTalk : Jason Keath & Social Fresh We have the opportunity to speak with a leader in online marketing, Jason Keath is the CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker, and [] The post Interview with Jason Keath of Social Fresh Show 57 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jay Baer & His Social Media Book Youtility Show 56

The Industry's Favorite SEO Podcast EdgeTalk : Jay Baer & Youtility We have the opportunity to speak with a leader in online marketing, the hype-free digital marketing strategis, speaker and author : Jay Baer. We're excited to talk to him about his new book about Online Marketing without the Hype [] The post Jay Baer & His Social Media Book Youtility Show 56 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Optimize Your Videos For Search Show 55

The Industry's Favorite SEO Podcast EdgeTalk : What's the second largest search engine? Did you know it is YouTube? If you didn't know that, then there's a lot of new traffic that could be in front of your site if you adopt some optimization techniques for videos. VIDEO OPTIMIZATION IS [] The post How To Optimize Your Videos For Search Show 55 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

What is the One Thing that Stops Conversion? Show 54

The Industry's Favorite SEO Podcast EdgeTalk : What's The One Thing That Keeps Searchers From Converting On Your Site? There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and [] The post What is the One Thing that Stops Conversion? Show 54 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Ecommerce SEO Tips and Jack Klemeyer Show 53

The Industry's Favorite SEO Podcast EdgeTalk : We have top tips that you need to know if you have an online store, it's critical for the success of your site Top Tips for Ecommerce SEO We're also going to be talking to a friend of the show, and a [] The post Ecommerce SEO Tips and Jack Klemeyer Show 53 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Failing in Consumer Trust Show 52

The Industry's Favorite SEO Podcast EdgeTalk : If Building Consumer Trust is the Key to Social Media, Why Are We Blowing It? We found a great article from Adobe's Marketing blog which mentioned a survey that by Forrester which found that of 58,000 online consumers in the U.S., only 15% [] The post Failing in Consumer Trust Show 52 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Penguin Update Round 2! Show 51

The Industry's Favorite SEO Podcast EdgeTalk : Google's Penguin Update, Round 2! You know we talk about Google regularly, and when there's an update, we're very attentive. Why? It means your opportunity to be in front of your potential audience, that's why! Well Penguin 2.0 happened. And we'll have [] The post Google Penguin Update Round 2! Show 51 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview: SWIPP with Christopher Carfi Show 50

SEO Radio Podcast EdgeTalk : Christopher Carfi VP, Platform Products at Swipp Inc. What are the challenges that marketers face in determining consumer sentiment, and consumer intent? The post Interview: SWIPP with Christopher Carfi Show 50 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google is NOT Out to Get You

The Industry's Favorite SEO Podcast Google is NOT Out to Get You! Article from : Nick Stamoulis @ Search Engine People Our New App has Rolled Out! In both Google Play and App Store! Check out the features The post Google is NOT Out to Get You appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Why Does SEO Take So Long? Show 48

The Industry's Favorite SEO Podcast Why Does SEO Take So Long? Article from : Chris Sparks @ Search Engine Journal We live in a fast-paced, moving society. From fast food, to movies, to SEOwe want it now. Unfortunately, creating and implementing an SEO campaign takes time and isn't a quick [] The post Why Does SEO Take So Long? Show 48 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Matt Cutts 5 Basic SEO Mistakes Show 47

The Industry's Favorite SEO Podcast Googles' MATT CUTTS : Are You Making 5 Basic SEO Mistakes? Article from : Danny Goodwin @ Search Engine Watch Matt Cutts, head of Google's Web Spam team, recently put out a video discussing what common mistakes he sees people making on websites. What are [] The post Matt Cutts 5 Basic SEO Mistakes Show 47 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Content Marketing Lessons from the Bible Show 46

The Industry's Favorite SEO Podcast Why the Bible is the only Content Marketing Guide you'll ever need.. There are 773,692 words in the Bible. It is one of the most read books of all time. The content message in the Bible is everywhere. We all know it,even if we think [] The post Content Marketing Lessons from the Bible Show 46 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jeremy Epstein of Sprinklr.com Show 45

The Industry's Favorite SEO Podcast Jeremy Epstein of Sprinklr.com : We were glad to be joined this week by Jeremy Epstein from Sprinklr to discuss their social media platform and to discuss the importance of social media for businesses. To listen to our SEO Radio podcast interview, click play on [] The post Jeremy Epstein of Sprinklr.com Show 45 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How To Earn Links with Relevance Show 44

SEO Radio Podcast Link Earning the Goal of Relevance We cover an article by Ken Lyons regarding strategies to get Inbound Linking with authoritative content, interviews and spotlights. And: Did you know they are shutting down YouTube? Stay tuned for our final segment This is a really important [] The post How To Earn Links with Relevance Show 44 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Taking Care of Your Own SEO Backyard Show 43

The Industry's Favorite SEO Podcast 5 Tasks to Clean Up Your Own SEO Backyard: What You Don't Know WILL Hurt You! Erin recently gave a presentation at the Revenue North Business Growth Summit in Indianapolis. We thought that was a pretty good presentation, and wanted to go through it on [] The post Taking Care of Your Own SEO Backyard Show 43 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Client Showcase : Sarah Fisher Hartman Racing Show 42

The Industry's Favorite SEO Podcast Site Strategics Client Showcase: Sarah Fisher Hartman Racing Had great success with our client Sarah Fisher Hartman Racing during the 2012 IndyCar Season! We're back again this 2013 Season. Listen to Drew Coomes, Director of Marketing with SFHR, as we talk about what they were [] The post Client Showcase : Sarah Fisher Hartman Racing Show 42 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How to Setup Google Authorship Show 41

The Industry's Favorite SEO Podcast GOOGLE AUTHORSHIP A Strong Ranking Factor Explained Want to know a secret that is becoming a very strong factor in Google ranking? Ever wonder why some people's faces are showing up in search results? How do they do that? We're talking GOOGLE AUTHORSHIP on [] The post How to Setup Google Authorship Show 41 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Who Are You? Local SEO Show 40

The Industry's Favorite SEO Podcast Google Want's to Know Who YOU Are LOCAL SEO The internet wants to know who you are as a business, are you telling them? We have all the tips to help Google meet your company Wondering how to get good links to your site? [] The post Who Are You? Local SEO Show 40 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Why Aren't They Buying : Tips to Find Out Show 39

The Industry's Favorite SEO Podcast Five ways to find out why your customers aren't buying from you Want to find out WHY your customers aren't buying from you? Listen in on our show this week to find out some great tips on HOW to find out from your customers and [] The post Why Aren't They Buying : Tips to Find Out Show 39 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Enhanced Adwords Show 38

SEO Radio Podcast GoogleAdwords Google Announces Enhanced Adwords There are a lot of business owners and web marketers who are upset at the recently released Google Enhanced AdWords rules change. We stay ahead of the worldwide Google machine and now with another big change and how it will impact [] The post Google Enhanced Adwords Show 38 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Guy Kawasaki and APE Show 37

The Industry's Favorite SEO Radio Podcast Talking to Guy Kawasaki on the Edge of the Web! We are so excited to have Guy on to talk about his new book:APE: Author, Publisher, Entrepreneur-How to Publish a Book In 2011 the publisher of Guy Kawasaki'sNew York Timesbestseller,Enchantment, could not fill an [] The post Guy Kawasaki and APE Show 37 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Katy Keim of Lithium Show 36

The Industry's Favorite SEO and Digital Marketing Podcast Today we speak with an industry leader in social marketing, commerce and connection Katy Keim from Lithium Would you like some insights into how Best Buy, Home Depot, AT&T and Verizon handle their social media customer relationships? Listen up, we've got [] The post Katy Keim of Lithium Show 36 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How Social Signals Affect SEO Show 35

SEO Radio Podcast Why does my business need to be in social media and does it even affect my search rankings? Well, we're here to tell that it's real, it's affect your site right now, and it's HERE TO STAY. It's time to wake up: social media is here, and [] The post How Social Signals Affect SEO Show 35 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How Does Bounce Rate Affect SEO? Show 34

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking with a successful client HTS Therapy! We have had a 3-year client relationship with HTS and we are looking forward to improving their web numbers as well too! We [] The post How Does Bounce Rate Affect SEO? Show 34 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Client Focus with HTS Therapy Show 33

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the our Consumer Intent Marketing. To listen to our latest show, visit our Podcasts page! In Episode 33 we focus on one of [] The post Client Focus with HTS Therapy Show 33 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Are You Keyword Dependent? Show 32

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about our 2013 Internet Marketing Predictions. To listen to our latest show, visit our Podcasts page! In Episode 32 we focus on Consumer Intent [] The post Are You Keyword Dependent? Show 32 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Predictions for 2013 Show 31

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Blogging. To listen to our latest show, visit our Podcasts page! In Episode 31 we focus on SEO & Tech Predictions [] The post SEO Predictions for 2013 Show 31 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Resolutions for 2013 Show 30

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Bloggging. To listen to our latest show, visit our Podcasts page! In Episode 30 we focus on SEO Resolutions for 2013, [] The post SEO Resolutions for 2013 Show 30 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How to Leverage Your Team For In-House Blogging Show 29

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the Innovations Program and the Twitter Experiment with Don Wettrick. To listen to our latest show, visit our Podcasts page! In Episode 29 we focus on In-House Blogging [] The post How to Leverage Your Team For In-House Blogging Show 29 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Innovations & the Twitter Experiment with Don Wettrick Show 28

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the PRWeb Scam as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts page! In Episode [] The post Innovations & the Twitter Experiment with Don Wettrick Show 28 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

PRWeb Google Scam and SEO Myths Show 27

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about Holiday Ecommerce Promos as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit [] The post PRWeb Google Scam and SEO Myths Show 27 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Holiday Promos and How to Screw up Content Marketing Show 26

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Planning your 2013 Online Marketing Budget as well as catching up with the latest information from Marketing Tech Blog. To listen to [] The post Holiday Promos and How to Screw up Content Marketing Show 26 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Planning Your Online Marketing Budget Show 25

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our [] The post Planning Your Online Marketing Budget Show 25 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Ecommerce Toolbag Show 24

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts [] The post Ecommerce Toolbag Show 24 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

What Lurks Beneath Penguin Updates Show 23

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about how frequently you should be doing SEO on your website as well as catching up with the latest information from Marketing Tech Blog. [] The post What Lurks Beneath Penguin Updates Show 23 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

How Often Do You SEO? Show 22

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on [] The post How Often Do You SEO? Show 22 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Connections with MarketingTech Blog Show 21

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on [] The post Google Connections with MarketingTech Blog Show 21 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Content is King Show 20

The Industry's Favorite SEO and Digital Marketing Podcast It may be cliche, but it is the truth. Content really is King in the internet marketing world. Great content leads to natural links and higher rankings. To help you with your content we give you tips for your content and explain [] The post Content is King Show 20 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Return of the Google Dance Show 19

The Industry's Favorite SEO and Digital Marketing Podcast This year has been a big year with several big updates to the Google algorithm that many SEO agencies have said it is the return of the Google Dance. If you are confused by the updates, or if your website was affected [] The post The Return of the Google Dance Show 19 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Undercover SEO How Knowledgeable is Your SEO Agency? Show 18

SEO Radio Podcast Episode 18 was spent talking about Google's AuthorRank with a majority of the time was spent discussing an undercover study done by SEO MOZ to see if SEO Agencies are really knowledgeable in SEO. Did you miss our last episode? You can catch up by listening to [] The post Undercover SEO How Knowledgeable is Your SEO Agency? Show 18 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

New Media Day with IU of Kokomo Show 17

The Industry's Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the latest topics in Internet Marketing. We were also glad to welcome students from the IU Kokomo New [] The post New Media Day with IU of Kokomo Show 17 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Hidden Costs of Cheap SEO Show 16

The Industry's Favorite SEO and Digital Marketing Podcast How good is your search engine optimization agency? Are the practicing cheap or black hat techniques on your website? If they are, your website could be harmed by the Google Penguin or Panda updates. This show we share the latest news in [] The post Hidden Costs of Cheap SEO Show 16 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Social Media Analogies Show 15

The Industry's Favorite SEO and Digital Marketing Podcast This show we shared the latest news in internet marketing as well as some more SEO How To's. We also spent a segment talking about some internet marketing analogies to help you understand the internet marketing concept better. Did you miss our [] The post Social Media Analogies Show 15 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Mobile Web Sites & Mobile Search Show 14

The Industry's Favorite SEO and Digital Marketing Podcast Last show we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips to use when hiring an SEO Agency. This [] The post Mobile Web Sites & Mobile Search Show 14 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

More Google Updates to Come! | 5 Things to Know about Your SEO Show 13

The Industry's Favorite SEO and Digital Marketing Podcast For our 13th episode of Edge of the Web Radio, we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips [] The post More Google Updates to Come! | 5 Things to Know about Your SEO Show 13 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Douglas Karr on Infographics | Local Links for Local Search Show 12

The Industry's Favorite SEO and Digital Marketing Podcast Do you struggle with blogging for your business website? Well, we decided to ask Douglas Karr to join the show to talk about the importance of blogging and infographics for your internet marketing efforts. Douglas Karr is the founder of DK New [] The post Douglas Karr on Infographics | Local Links for Local Search Show 12 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interactions & Infographics | Top 10 Landing Page Tweaks

The Industry's Favorite SEO and Digital Marketing Podcast Have your created an infographic for your blog? Do you know what an infographic is? We go through the basics of infographics and tell you how they can help you get links to your blog. Listen to the podcast below or watch [] The post Interactions & Infographics | Top 10 Landing Page Tweaks appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Interview Questions for an SEO | 5 Small Business SEO ROI Secrets Show 10

The Industry's Favorite SEO and Digital Marketing Podcast There a lot of search engine optimization (SEO) companies out there, with a lot of them practicing black hat techniques that violate Google's webmaster's guidelines. To find out if your SEO company is practicing white hat techniques, listen to our podcast below! [] The post Interview Questions for an SEO | 5 Small Business SEO ROI Secrets Show 10 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Local Search Engine Optimization | Google+ Local / Places

The Industry's Favorite SEO and Digital Marketing Podcast This past week Google has announced the creation of Google+ Local pages to replace the Google Places pages. During this show, we help explain the importance of a Google+ local page and how to set up your own page. Listen to the [] The post Local Search Engine Optimization | Google+ Local / Places appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Penguin Update Repair | In-House SEO or Agency?

SEO Radio Podcast Last show we talked about the big Google Penguin update. Was your website's rankings hurt by the update? We go over some tips to help you recover from the update. Listen to the podcast below for some helpful tips! The post Google Penguin Update Repair | In-House SEO or Agency? appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Penguin Update Show 7

SEO Radio Podcast Earlier this week, Google released their much anticipated Penguin update that targets web spam in their search results. Google said that 3 percent of websites will be impacted with the algorithm update. In their official webmaster blog, Google said, "The change will decrease rankings for sites that [] The post Google Penguin Update Show 7 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Clicks, Conversion and Connections Show 6

The Industry's Favorite SEO and Digital Marketing Podcast Getting your website visitors to convert is the number goal of a website. Whether it be a contact form, a quote request, or newsletter signup, you need to set up a conversion goal for your website to be able to track the [] The post Clicks, Conversion and Connections Show 6 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

PPC and Google Analytics Dashboard Reports Show 5

SEO Radio Podcast Have you tried out PPC for your business but are confused by all the jargon? If so, this is the show for you. We break down the definition of terms and explain what makes a successful PPC campaign. The post PPC and Google Analytics Dashboard Reports Show 5 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

No Bullshit Social Media Show 4

The Industry's Favorite SEO and Digital Marketing Podcast This show we will be joined by Jason Falls and Erik Deckers, authors of No Bullshit Social Media The All-Business, No-Hype Guide to Social Media Marketing. To learn more about the book, you can visit their website. The post No Bullshit Social Media Show 4 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Social Growth Show 3

SEO Radio Podcast Social media is so important to your internet marketing strategy that we decided to dedicate a whole show around it! Have you set up your business Twitter and Facebook pages yet? If not, check out the podcast below! The post Social Growth Show 3 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Diggin' In Show 2

The Industry's Favorite SEO and Digital Marketing Podcast For our second show, we focus on the importance of email marketing and social media to your internet marketing campaigns. Listen to our podcast below to learn some new techniques to improve your website! The post Diggin' In Show 2 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Getting Started Edge of the Web Radio Debut

SEO Radio Podcast Welcome to our first episode of Edge of the Web Radio! This show we introduce ourselves and we explain the different cylinders of the internet marketing engine. Click on the toggles below for more! The post Getting Started Edge of the Web Radio Debut appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.