Web-Marketing-SEO

Authority Hacker Podcast - AI & Automation for Small biz & Marketers

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GPT-5.5 vs Claude: I Switched For 7 Days

Send us Fan MailGPT-5.5 dropped last week and the internet hasn't shut up about it. Switch now. Drop Claude. Move everything to OpenAI.So Gael actually did it. He swiped completely to Codex and GPT-5.5 for a week, ran the same business prompts on both models, and compared the real outputs side by side. The verdict isn't what you'd expect from the hype cycle.In this episode we break down: Why GPT-5.5 is more thorough but Claude still wins for marketers The two-engineers analogy that explains where each model shines How GPT-5.5 gives you 3x more usage on the $100 plan Real...

We Just Tested ChatGPT Image 2

Send us Fan MailWe just tested OpenAI's new image model and generated a YouTubethumbnail of Gael that looks more real than he does. No cutouts,no Photoshop, one prompt.This isn't a marginal upgrade. On the LLM Arena benchmark, GPTImage 2.0 jumped over 300 Elo in a single release. That's roughly3x the jump we got from Nano Banana Pro. Production-grade ads,fake Ahrefs dashboards, editable photos of you in places you'venever been. All from plain text prompts.In this episode we break down: The AI-generated thumbnail that looks too real Making production ads and fake SEO dashboards in one prompt Why graphic design just...

Why Everyone Says Claude Opus 4.7 Is Mid

Send us Fan MailA month ago Anthropic could do no wrong. Now every AI commentator is piling on Opus 4.7 just hours after it shipped.In this episode we cut through the noise: the model is mostly a side grade, but the new Claude Desktop app, auto mode, and a WordPress integration that unlocks fully automatic SEO are the real upgrades this week for business owners.In this episode: Our theory on why Opus 4.7 feels weaker than the benchmarks suggest (hint: new "Mythos" safeguards) Auto mode: the biggest quality of life win for non technical users, safer than bypass permissions Vibe...

Claude Mythos Changes Everything

Send us Fan MailAnthropic just announced Mythos. A model so powerful they won't release it to the public. It scored 93.9% on coding benchmarks where every other model has been stuck around 80. It hacked Firefox 84% of the time. And they're only giving it to companies like Apple and Amazon to patch their security before the rest of us get anywhere near it.We sat down to figure out what this actually means for small businesses, not the hype, but the practical reality of where AI is heading in the next 3 to 6 months.In this episode we break down:...

Your Claude Code Tokens Are Disappearing

Send us Fan MailAnthropic accidentally leaked the entire Claude Code source code. 512,000 lines of code, 1,906 files, every system prompt and sub-agent architecture exposed. We dug through the leak and found unreleased features including an always-on background mode that works while you sleep, a new model tier above Opus called Mythos, and more.We also break down the Claude token limit crisis, share practical ways to reduce your token usage, take a first look at EmDash (Cloudflare's open source WordPress replacement), dig into OpenAI's new self-serve ads launching this month, and look at Gemini's play to steal ChatGPT users.In this...

My Notion Runs Claude Code While I Sleep

Send us Fan MailLast Sunday my Gael texted me that he'd connected Claude Code to our Notion task board. You tick a checkbox, and Claude Code picks up the task, runs it headlessly, and comments back with the results. No terminal open. No VS Code. Just Notion.In this episode we break down: How Claude's Dispatch feature lets you run Claude Code from your phone The custom Notion system that turns task checkboxes into Claude Code executions Scheduling tasks with due dates so Claude runs them at 3am while you sleep Why Claude Computer Use sounds cool but is underwhelming in...

Your AI Bill Doubles Next Month

Send us Fan MailWe've all been riding double usage promos on Claude and Codex for weeks. Most people don't even know these promos exist. They end March 31, and your bills are going up.In this episode we break down: Why your AI usage costs are about to spike (and what you can do) What the 1 million token context window actually means for quality GPT 5.4 Mini and Nano: cheaper models that are surprisingly close to the flagship Cowork Dispatch: controlling Claude from your phone OpenAI's leaked internal pivot to enterprise and coding Ahrefs data showing AI traffic barely replaces...

GPT 5.4 Just Changed Everything

Send us Fan MailOpenAI just dropped GPT 5.4 and it's not just another model update. The first heading of their announcement wasn't coding. It was knowledge work. That's a signal. We tested it head to head against Claude Code for real business use cases, and the results might change how you work.We also walk through an AI article generator skill that finally solves the quality problem that's plagued content creators for years, Claude's new scheduled tasks feature, and Nano Banana 2, Google's rethink of AI image generation.In this episode:-> GPT 5.4's shift from coding tool to knowledge work platform-> Head...

Social Media Platforms Are Coming For Your AI Content

Send us Fan MailEveryone's trying to automate social media with AI. Just plug in a prompt, hit post, watch the followers roll in. Sounds great. Except it doesn't work.It's actually one of the biggest traps in AI right now. You end up with generic, soulless posts that get zero engagement and attract zero customers. We've tested this extensively and in this episode we break down exactly where it goes wrong and what actually works.In this episode we break down: Why fully automating social media with AI is a trap The "emotion first" framework that actually gets engagement How to use...

Claude Code Converted Me (I'm Not a Developer)

Send us Fan MailFor 6 months my co-founder told me to use Claude Code. I brushed it off as it looked like a developer tool and I'm not a developer.Then I spent one morning with it and built a full financial dashboard pulling live data from two Stripe accounts, calculating VAT, mapping customer locations, and breaking down every processing fee. I haven't gone back since.In this episode we break down: Why Claude Code is NOT just for coders How "skills" turn AI into repeatable business workflows A live demo building a full Meta ad campaign from scratch Why chatbots alone...

Claude Opus 4.6 has a BIG Problem...

Send us Fan MailWant to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/Claude Opus 4.6 and OpenAI's Codex 5.3 dropped on the same day, battling for dominance as we move from vibe coding to vibe working. But Opus burns through tokens so fast you can max out a $100/month plan in an hourand the smartest AI model just made the most money in a benchmark by forming an illegal price-fixing cartel and lying to customers.Meanwhile, OpenAI launched the Codex desktop appa cleaner, less intimidating alternative to VS Code where you never even look at...

Do NOT Install Clawdbot (I turned mine off)

Send us Fan MailWant to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/An open-source AI agent is buying things with people's credit cards. And everyone's installing it anyway.While the AI labs were quiet in January, the underground exploded. Multbot (formerly "Claudebot") gives AI full root access to your computerand thousands are setting up dedicated Mac Minis just to run it.ChatGPT ads are officially rolling out at $60 CPM.Google's new 4K video model just embarrassed OpenAI's Sora. And we discovered a skill that finally makes Claude Code useful for building n8n workflows.In this episode, we...

Claude's new CoWork Feature has a SERIOUS Problem..

Send us Fan MailLAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/The internet is about to become unrecognizable.While you've been focused on which chatbot writes better emails, the entire foundation of online business is shifting beneath your feet. This week alone: Google launched "Personal Intelligence" that knows your Gmail, Photos, and YouTube history. Anthropic released Claude Cowork. X turned into the world's largest deepfake generator. And Google quietly dropped the Universal Commerce Protocolwhich could kill the checkout page entirely.In this episode, we break down the 7 stories reshaping AI and what...

I Quit ChatGPT. Here's Why.

Send us Fan MailLAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/ChatGPT isn't the best AI tool anymore.While you've been using ChatGPT out of habit, the AI landscape has completely shifted. OpenAI's CEO called a "code red" as ChatGPT's market share collapsed from 87% to 65% in just 12 months. Meanwhile, Google's Gemini and Anthropic's Claude have quietly become the tools serious business owners actually use. The gap is only widening.In this episode, we break down exactly what's changed and what you should be using instead. You'll discover: Why Gemini now...

New ChatGPT Stealth Update: Connect ANY App (MCP)

Send us Fan MailYou're using ChatGPT all wrong.Until now, using ChatGPT meant endless copying and pasting between your apps. A newly released feature, MCP connectors, shatters those limitations, transforming ChatGPT into a super agent that can connect to nearly any application, service, or website. This allows it to access information, talk to your apps, and take action anywhere, fundamentally changing how you work.In this episode, well show you exactly how to set it up, even if you're not a technical person. You'll discover: How to connect ChatGPT to your favorite apps like Notion, Stripe, and LinkedIn to automate your daily...

Is Google's new Image Model OVERHYPED ? (Test Results)

Send us Fan MailIs Google's new Gemini 2.5 Flash the image AI revolution everyone's claiming, or just another overhyped tool?AI influencers are calling it "insane" and "the best thing since sliced bread."But after 24 hours of brutal testing, we discovered the unfiltered truth.In this episode, we go beyond the hype. including: The LM Arena results: Why it jumped 180 points above previous models (15% improvement) The YouTube thumbnail test: How it handles complex image combinations and edits The critical flaws: Why it loses context after 3-4 generations and creates fake "transparent" backgrounds The hidden gems: Two new Google tools (PicShop...

GPT-5 vs Claude vs Gemini: 7 Brutal Real-life Tests

Send us Fan MailWhat if the world's most powerful AI model was also the most deceptive?The GPT-5 hype is exploding, with reports of it crushing every benchmark.But how does it perform on real-world business tasks?In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 family of models.We show you exactly what GPT-5 means for your business, including: The results of 7 brutal tests designed for online business owners. The critical flaw: How GPT-5 hallucinates and literally tried to deceive me. The secret weapon: Why GPT-5 Mini...

How to Rank on ChatGPT (With Steve Toth)

Send us Fan MailIs traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand?In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype...

We Vibe Coded a $16k AI App. It was Amazing & Terrifying

Send us Fan MailThanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/Want to work directly with us?https://www.systemstack.ai/---What if you could rebuild a $16,000 web app in under a week without writing a single line of code?The AI coding hype is exploding, but the reality is more challenging than most tutorials show. In this episode, we cut through the hype to give you the real-world playbook for building a powerful web app with AI, even if you're a complete beginner.We show you exactly how to build and launch an AI-powered tool from...

The Easy AI Service That Pays $8,000 Per Client

Send us Fan MailWant more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/Want to work directly with us?https://www.systemstack.ai/---What if you could launch a service business that charges clients $4,000 to $8,000 per month?Traditional cold email is broken. In this episode, we reveal the complete blueprint for an AI-powered outreach system that gets replies and builds a real business.We show you exactly how to build and scale this service, including: The A-Z blueprint for our automated client-getting machine. The "$1 Lead Hack" to get 1,000s of prospects for almost free. Our "secret prompt" for writing hyper-personalized emails with AI....

New AI Tool Builds ANY Automation in Minutes (Live Demo)

Send us Fan MailThis episode is sponsored by https://seowriting.ai/ - Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off.---Tired of complex automation tools that break when you change one tiny detail?Fed up with spending hours debugging N8N workflows or paying premium prices for Zapier?In this episode, Aaron from Gumloop demonstrates LIVE how to build a sophisticated research assistant workflow that would take hours in other tools - completed in just 20 minutes using their AI-native automation platform.Best of all, Gumloop has an actually usable free forever plan so you can all...

Googles Secret AI Tool Builds $10k Websites FREE

Send us Fan MailGet all the prompts & tools used in this video: https://www.authorityhacker.com/freeb...---Think building a professional website costs thousands and takes weeks?Imagine crafting a $10,000-level website or landing page yourself, in just a few hours, for ABSOLUTELY FREE. Slash your current website costs or even launch a profitable web design service undercutting old-tech designers.But how do you achieve this without coding skills, expensive designers, or clunky DIY builders?In this episode, we demonstrate LIVE how to build modern, fast, high-converting, SEO-optimized, and stunningly sleek websites using only FREE AI tools. We even redesign a real business website from scratch in...

5 AI Agents that can make you $1k/Day

Send us Fan MailWant more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subsc...Think AI is just for simple tasks? Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month. But how do you actually build these agents without being a tech wizard?In this episode, we break down exactly how to build MCP-enabled AI agents. This new method gives AI superpowers, allowing it to browse the web, scrape social media, and perform complex tasks just like a professional would, enabling...

ChatGPT o3 UPGRADE: This Changes Everything

Send us Fan MailWant more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc...Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a firehose just trying to keep up.In this episode, we dive deep into the advanced capabilities of ChatGPT in April 2025. Forget basic prompts; learn how to leverage the latest features to reclaim hours, automate complex tasks, and make smarter decisions.We reveal step-by-step techniques rarely shown elsewhere,...

GPT-4o Just Replaced Your Designers (For Free)

Send us Fan MailChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniquesrarely discussed elsewherethat unlock vastly superior results compared to basic text prompts, including how to leverage sketching and reverse-engineer winning styles.From instantly creating scroll-stopping thumbnails and scalable ad creatives (even realistic UGC!) to generating unique marketing graphics that bypass expensive designers, we share exactly how businesses can implement this tool today. We also explore the current limitations, the potential...

Build $10k apps in 30 minutes with AI (Full tutorial)

Send us Fan MailWant more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc...Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long waits. In this episode, we dive deep into "AI Vibe Coding"the groundbreaking approach letting you command AI to build functional web applications like interactive calculators and custom features, often faster than writing the spec.We reveal the practical techniquesrarely shown step-by-stepincluding crafting AI-driven PRDs and using conversational prompts to generate...

7 Clever AI Deep Research Hacks (Real examples)

Send us Fan MailAll the results talked about in this episode: https://jmedia.notion.site/deep-research-links?pvs=4In this episode, we dive deep into AI's newest superpowerDeep Researchtesting 4 leading models on real business tasks. We reveal which platforms offer unlimited deep research capabilities, which ones require hefty subscriptions, and how these tools are revolutionizing everything from competitor analysis to cold outreach personalization.From building prospect lists in seconds to uncovering hidden legal issues, we share exactly how business owners can implement these tools today, the automation possibilities that will multiply your productivity, and why deep research is fundamentally changing how we gather intelligence.____________________________________________Hosts: Mark Webster &...

Which AI Wins for Marketers? We Tested Them All

Send us Fan MailGet all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. Were spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap underdogs that stole the show, and revealing which models actually deliver for marketers.From copywriting flops to automation wins, we share the raw results, the surprises, and how were rethinking our own AI game planplus, where you should be placing your bets in this fast-evolving AI landscape.____________________________________________Hosts: Mark Webster & Gael Breton____________________________________________A...

Why we shut down our 7 figure business

Send us Fan MailIn this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers.We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our customers, we share candid insights into the challenges and triumphs, of making this major business pivot and where the future of Authority Hacker goes from here.____________________________________________Hosts: Mark Webster & Gael Breton____________________________________________A special thanks to our sponsors for this episode, Digital PR...

#355 - Why Were Quitting WordPress in 2025

Send us Fan MailIn this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/355-why-were-quitting-wordpress-in-2025/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE...

#354 - How Fery Kaszoni Grew An $8,000,000/yr Agency in 4 Years

Send us Fan MailIn this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures in revenue in just 3-4 years.____________________________________________Host: Mark WebsterGuest: Fery KaszoniFull show notes:https://www.authorityhacker.com/podcasts/354-how-fery-kaszoni-grew-an-8m-yr-agency-in-4-years/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE list...

#353 - The Top 11 Online Marketing Predictions for 2025

Send us Fan MailIn this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/353-2025-online-marketing-predictions/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/ Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve Facebook: https://www.facebook.com/authorityhacker/ Instagram: https://www.instagram.com/authorityhacker Twitter:...

#352 - Something is happening to the way people use Google

Send us Fan MailIn this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior. Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/352-something-is-happening-to-the-way-people-use-google/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________ Grab our FREE list of 45+ under-the-radar tools that will boost...

#351 - Is Affiliate SEO Finally Dead??

Send us Fan MailIn today's episode, we're diving into what might be the biggest shakeup in SEO this year.Google's biggest crackdown yet has hit major publishers like Forbes, WSJ, and CNN, slashing their affiliate traffic.Perfect timing as the DOJ pushes to break up Google's Chrome dominance and OpenAI develops their own browser.Meanwhile, publishers are mobilizing to monetize AI's use of their content.In this episode, we're breaking down why Google is finally going after these big sites and what's happened to the search results now that they have.Plus, what this new browser war means for your SEO and business strategy and...

#350 - The AI Marketing Workflow You Cant Ignore In 2025

Send us Fan MailAre you tired of shelling out big bucks for AI tools that promise convenience but deliver a hefty price tag instead?Well, you're not alone.In today's episode, we expose the truth about overpriced AI productivity tools and reveal how you can achieve so much more with customized, cost-effective alternatives that you build yourself.Plus well show you exactly how you can build your own personally-tailored solutions with ease for a fraction of the price you'd pay otherwise with zero coding skills required.Stay tuned to find out how we've more than doubled our marketing productivity and reduced our cost by...

#349 - How To Make $10,000+ From Other Peoples Audiences

Send us Fan MailCheck out Bryans free resource containing all the tools needed to add $10k coaching clients using other peoples audiences https://ahkr.to/growthtools-free-tool-swipe____________________________________________Today, we dive deep into how to make millions online by helping people solve real problems without getting distracted by shiny objects.Our guest, Bryan Harris, built Growth Tools from scratch into an 7-figure business by focusing obsessively on two things: high-ticket coaching and borrowing other people's audiences.What's fascinating is that Bryan gives away all his tools and training for free and still has a 50% success rate when pitching partnerships.In this episode, you'll learn: his brilliant five-question sales...

#348 - How We Build Digital PR Links In-House

Send us Fan Mail LIMITED OFFER Dont miss the launch of our brand new Link Builder Academy course https://www.authorityhacker.com/product/link-builder-academy/You can check out one of the modules for free https://ahkr.to/high-dr-links____________________________________________Want to get into Digital PR, the hottest trend in link building right now, but find it too intimidating?Were here to tell you Digital PR is NOT just for professionals or big agencies You don't need a massive budget to get started With the right approach, anyone can run successful Digital PR campaignsIn fact, we've snagged links from big names like MarketWatch, Yahoo News, Fortune Magazine, and Forbes, and we're going to...

#347 - How We Built 1,664 Quality Links for $8 Each

Send us Fan Mail Grab our FREE list of 50 linkable asset examples to supercharge your SEO https://ahkr.to/50-top-performing-linkable-assets____________________________________________What if we told you that we built 1,600+ high-quality backlinks for just $8 each on average?And were not talking about backlinks from spammy sites that you could buy on Fiverr, were talking backlinks from DR90+ industry giants.Think that's impossible? In this episode, well prove you wrong by sharing a link building strategy that will revolutionise your SEO game. Were not just sharing theory in this link building masterclass. We're giving you the exact blueprint weve used on our site to outrank high...

#346 - Hot or Not: Test Your HCU Radar

Send us Fan Mail Check out our free subscriber-exclusive video on how to generate $100+/day with affiliate marketing https://ahkr.to/authority-hacker-free-training____________________________________________In today's episode, we are playing Google Update Roulette.The rules are very simple: 1. We give you a URL and you have three minutes to open it, look at the site and decide if it went up or down with the recent Google update.2. You are not allowed to use any SEO tools to look at recent trends, backlinks or traffic, just your gut feeling, clicking around and Googling things.Play along, count your your points and let us know what your score...

#345 - Our AI Agent Made Us 6 Figures

Send us Fan Mail Download one of our FREE subscriber resources https://ahkr.to/authority-hacker-free-resources____________________________________________We haven't been 100% truthful with you lately. And today we want to come clean.Hundreds of you have bought our latest product (the Product Review Profit course weve recently released that teaches you how to scale the Amazon Influencer Program) and... most of the content used during the launch was AI created. 80-90% of the words used were written by Claude 3.5 Sonnet including the sales page AND the sales emails convincing enough for people to swipe their credit cardWe created AI content so convincing that it wasn't just...

#344 - 1 Year Since HCU: Whats Working Now

Send us Fan Mail Grab our FREE list of 47 under-the-radar tools that will boost your business https://ahkr.to/tools-swipe____________________________________________Just as we sat down to record our 1-year anniversary of the HCU podcast, Google threw us another curveball... A massive update that's seemingly undoing some of the HCU damage.But even with these improvements, many sites are still down 80% in traffic compared to last year. To fully recover, they'd need a 400% increase.So the burning question is: What do we do now? In this episode, we created an inventory of what's effective today, so you can explore all the options out there...

#343 - English Teacher Makes 7 Figures without Google

Send us Fan MailWant to learn how to build a repeatable, manageable system to actually make socials generate big bucks for you?Were not talking spamming shitty AI images to boomers on Facebook or Pinterest.Were talking *building a real business that will survive platform changes*, unlike many of the tactics floating around these days.In this episode, we chat with Lucy Simkins to reveal how she transformed her side hustle to a 7 figure per year business - in one of the most competitive markets - without relying on Google at all.We break down her exact content creation process for achieving incredible...

#342 - Best Side Hustle of 2024 (Only 4 Hours A Week)

Send us Fan MailIt's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results.So the question everyones asking is what future-proof tactics should beginners actually be doing in 2024? (That isnt spammy or potentially illegal.)In this episode, we chat to Jared Bauman, co-host of the Niche Pursuits podcast, about the game-changing way he made an impressive $40k in only a few months, without driving traffic, showing his face, or spending a dime: the Amazon Influencer Program....

#341 - New Website Upgrades To Make More Money

Send us Fan MailWe've just uncovered tons of tech that site owners should be using to scale their sites WAY better.The Authority Hacker site redesign has just been completed, and we've already managed tomore than DOUBLE our conversionsusing some weird new elements that we'll share with youin this week's episode. (A particularly big deal now that Google sends less traffic to websites.)We specifically built it to increase engagementbased on what weve learned from the recent Google leaks, and even used AI to help us in some parts.Whether you're also rebuilding some of your sites, oryou just want to upgrade your...

#340 - Create A Profitable Online Course (from 8-Figure Course Creators)

Send us Fan MailToday we're talking about what might be the most powerful way to monetize your content online.And no, it's not ads or affiliate marketing - we're diving into the world of online courses.But making a good course that people want to trade money for is not an easy task. So in this episode, Mark and Gael (8-figure course sellers themselves) break down the entire field-tested process of building and selling courses. Theyll cover everything from coming up with an idea that people will actually buy, to packaging it attractively, building it efficiently, and selling it effectively.So whether you're...

#339 - How We Created A Profitable YouTube Channel In Only 3 Months

Send us Fan MailEven if you hate Google, there is no denying that YouTube is probably the best social network to be doing well on.We spent a lot of time strategizing and thinking about how to get the most out of the platform while minimizing the drawbacks, and after 4 months our new channel already outperforms our 6-year-old YouTube channel outperforms videos of many competitors that have hundreds of thousands of subscribers is profitable, even though we have a team doing a lot of the heavy liftingIn this week's episode, we reveal everything weve done AND the complete outsourced production...

#338 - Ultimate Instagram Traffic Strategy

Send us Fan MailIn this episode, Gael is joined by guest Sammie Ellard-King to dive deep into Instagrams potential as a powerful business tool. Sammie has built a successful business in the fiercely competitive personal finance niche, using Instagram Reels to capture massive engagement and drive conversions. Today, Gael and Sammie break down the exact tools used, provide tactical insights, actionable takeaways, real-life examples, and much more.____________________________________________Hosts: Gael BretonGuest: Sammie Ellard-KingFull show notes:https://www.authorityhacker.com/podcasts/338-ultimate-instagram-traffic-strategy/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHackerOr...

#337 - The Future of Authority Sites

Send us Fan MailIn this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid content.____________________________________________Hosts: Gael Breton & Mark WebsterFull show notes:https://www.authorityhacker.com/podcasts/337-future-of-authority-sites/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/_____________________________________________Love this episode? Heres...

#336 - 5 Small Sites Making Money Without Google

Send us Fan MailIn this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics. If you're looking for actionable insights backed by success stories, this is an episode you won't want to miss.____________________________________________Hosts: Gael Breton & Mark WebsterFull show notes:https://www.authorityhacker.com/podcasts/336-small-sites-making-money-without-google/ ____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more...

#335 - How We Make Money From Facebook

Send us Fan MailLets face it.Google is probably never going to be the same easy traffic source it has always been.You wont be able to solely rely on Google traffic to run an online business anymore, if thats what youre used to.So the question a lot of people are asking now is: What now? While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.Well show you exactly how we plan and build a funnel how we angle our ads, how...

#334 - March Core Update Analysis with Lily Ray

Send us Fan MailAs we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and its time to start looking at where we landed.To help navigate these changes, we wanted to bring a guest thats out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray She hares a ton of interesting insights about SEO on social media, including a lot of original research.In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:...

#333 - The Secret to RTINGS.com's SEO Success

Send us Fan MailRTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits.So how exactly did they pull this off?In this weeks episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we...

#332 - 4 PROVEN Steps To Beat Google Updates

Send us Fan MailGoogle just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.So in this episode, we dive into what this...

#331 - Site Speed Nerd Roasts Our Site

Send us Fan MailDid you know that Google is about to introduce a new web vital metric? Neither did we.But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out. So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters. He's seen hundreds of site setups, this week he critiques our setup and gives you tips on how to fix your setup as well.If you've ever wondered: if the number of plugins you use...

#330 - 7 Sites Beating Google's Algorithm

Send us Fan Mail6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is " " ?! Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.We give you real examples of real sites that are not only surviving, but thriving in the current version of Google, to help you plan what to do next for your business. These sites have won despite Google's relentless updates and we've tried to identify: what they do...

#329 - Cyrus Shepard spills Googles secrets

Send us Fan MailWhen a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.So in this weeks episode, Gael asks Cyrus all the questions that matter to figure out: How much does EEAT really matter for Google and quality raters? Does Google give an unfair advantage to larger sites? And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?Full show notes:https://www.authorityhacker.com/podcasts/329-make-google-love-your-site/

#328 - Did Ahrefs F**k Us?

Send us Fan MailIn the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified?No topic was off the table in this weeks episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit system, whether their search engine yep.com was funded by the price increase or not, and compares Ahrefs and their value proposition to the competition.Full show...

#327 - 8 Ways To Adapt Your SEO In 2024

Send us Fan MailIn this weeks episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.Full show notes:https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/

#326 - Can We Predict The Future AGAIN??

Send us Fan MailPredicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up! Full show notes:https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again/

#325 - Ultimate New Facebook Strategy

Send us Fan MailOur guest today doesnt believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too.Full show notes:https://www.authorityhacker.com/podcasts/325-ultimate-new-facebook-strategy/

#324 - This Proves That EEAT ACTUALLY Works (Kinda)

Send us Fan MailIn this weeks episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher.So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth.Join Gael and Derek as they break down NapLabs extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche.Full show notes:https://www.authorityhacker.com/podcasts/324-this-proves-that-eeat-actually-works-kinda/

#323 - Digital PR Expert Reveals How To Get Links

Send us Fan MailIn this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too Full show notes:https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links/

#322 - All Our Best Hires Come From THIS Country

Send us Fan MailSouth Africa is one of the best places in the world to recruit from - and its mostly being overlooked and underutilized right now.This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team. Get in touch with the Marketing Pros team to tap into new talent for your next hire!https://www.marketingpros.co ____________________________________________Full show notes: https://www.authorityhacker.com/322-all-our-best-hires-come-from-this-country/

#321 - Is AI Overhyped?

Send us Fan MailNow that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world.Full show notes:https://www.authorityhacker.com/podcasts/321-is-ai-overhyped/

#320 - The Website Market Just Flipped

Send us Fan MailHow is AI, increasing inflation and the worsening of the overall global economy affecting the website market? In this week's episode, Mark sits down with Justin Cooke from Empire Flippers to discuss exactly how the website market has changed and what that means for you.A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:https://search-intelligence.co.uk/Full show notes:https://www.authorityhacker.com/podcasts/the-website-market-just-flipped/

#319 - New Survey Reveals Exactly Whats Changed in Affiliate Marketing

Send us Fan MailIn this week's episode, Mark and Gael and dive into various aspects of the affiliate marketing industry, comparing their own experiences with results from the Affiliate Marketing Survey.Full show notes:https://www.authorityhacker.com/podcasts/new-survey-reveals-exactly-whats-changed-in-affiliate-marketing/

#318 - Decoding Topical Authority with Koray Tuberk Gbr

Send us Fan MailA lot of people find Koray Tuberk Gbrs content confusing and difficult to follow. So weve set out to decode of the most cryptic people in the industry, and break down what he shares into clear and actionable steps. This week, Gael sits down with Koray to chat all things topical authority in one of the most challenging interviews yet.Full show notes:https://www.authorityhacker.com/podcasts/decoding-topical-authority-with-koray-tugberk-gubur/

#317 - The Brian Dean Method

Send us Fan MailBrian Dean did something that less than 0.01% of us will ever achieve. He built his site to a staggering DR 90 on Ahrefs, almost entirely on his own. This week, Gael sits down with the internationally recognized SEO expert to uncover his exact methods to success. Full show notes:https://www.authorityhacker.com/podcasts/the-brian-dean-method/

#316 - Ultimate New Pinterest Strategy

Send us Fan MailNot all social media platforms are made equal, and Pinterest is one that can really drive serious amounts of traffic. In this week's episode, we chat with Tony Hill, who shares insights on exactly how he generates over 1 million visitors per month on Pinterest.Full show notes:https://www.authorityhacker.com/podcasts/ultimate-new-pinterest-strategy/

#315 - Ex-Forbes Employee Reveals EVERYTHING

Send us Fan MailHow does Forbes keep ranking for EVERYTHING? In this week's episode, we sit down with former Forbes SEO strategist Shawn Hill, to explore the secrets behind Forbes' SEO success.Full show notes:https://www.authorityhacker.com/podcasts/315-ex-forbes-employee-reveals-everything/

#314 - 11 Ways to Diversify Your Traffic

Send us Fan MailWaiting in fear for the next Google update to destroy your traffic (again)? While SEO is still by far the best traffic source, we've come to accept that with Google's upcoming search changes, we're probably going to lose some traffic. Join us for this week's episode, where Mark and Gael break down the best alternative traffic sources that can generate millions of clicks per month - all without Google!Full show notes:https://www.authorityhacker.com/podcasts/314-11-ways-to-diversify-your-traffic/

#313 - How To Build 417 Links Per Month with Jason Malone

Send us Fan MailIn this weeks episode, Mark is joined by Jason Malone, founder of the link building agency We Outreach. We discuss the ins and outs of link building in 2023, and Jason gives us a look behind the scenes at exactly how We Outreach builds hundreds of links every month!Full show notes:https://www.authorityhacker.com/podcasts/link-building-with-jason-malone/

#312 - How These 3 Sites Can Adapt to Thrive

Send us Fan MailAI is changing the game of content creation and SEO, and it's important to adapt your business model to thrive in this new environment. In today's episode, we discuss the impact of AI on the content creation landscape and share our insights on how to make the most out of these changes.

#311 - Are 1 Click AI Article Generators Good?

Send us Fan MailWondering whether to use an AI article generator to save time? In this episode, Mark and Gael review some of the AI tools out there and tell you everything you need to know.

#310 - 8 Things We Learned Collecting 241,294 Emails

Send us Fan MailWe've been building our email list for a long time now. Today we discuss how to build your own email list.Full show notes: https://www.authorityhacker.com/email-lessons/

#309 - The State of AI: Keep Up Or Lose Out

Send us Fan MailThe results of our latest AI Survey are in!Find out what the industry really thinks about AI, and how they're using it as we dissect the results in full, as well as provide unique insights that you won't find on our Survey results page!

#308 - Don't Buy Links...Do This Instead!

Send us Fan MailRemember a year or so ago when we went on the record saying that paying for links is the way forward?Well...things have changed since then But if we don't think you should pay links, and regular mass outright is dying off, then how CAN you build links?You'll have to tune in to find out.

#307 - Exposing How Our DR 90+ Links Were Built!

Send us Fan MailHow do you build high quality, high DR links? We ask Eric and Sebastian, founders of DoFollow.io, a high quality link-building agency. Before this episode they managed to build super valueble, high quality, high DR links for AuthorityHacker.com and we go through what the process looks like.If you want to find out how to up your networking and link-building game, you've come to the right place! What can we learn from them? How are they doing so well? And how can YOU replicate that success?

#306 - 5 Successful Sites Analyzed: How Did They Do It!?

Send us Fan MailWe know you guys love a good Teardown, so were back with 5 sites that are absolutely crushing it.What can we learn from them? How are they doing so well? And how can YOU replicate that success?Full Shownotes: https://authorityhacker.com/podcasts/306-5-successful-sites-analyzed-how-did-they-do-it/

#305 - AI Is Coming: 6 Ways To Prepare

Send us Fan MailSEO IS DEAD!!11!At least, you'd be forgiven for thinking that if you've spent more than 5 minutes reading any type of online marketing-related news outlet.But let's be real: is the hysteria around AI warranted, or do we need to take a step back and relax for a moment?Tune in to hear our thoughts.

#304 - Kyle Roof Reveals 2023 E-E-A-T Secrets

Send us Fan MailThis week we're joined by Kyle Roof, to talk about all things Authority!Does EEAT mystify you? Are you looking for ways to boost your EEAT metrics and stay on Google's good side? Do these things even matter!?Tune in to find out!Full shownotes: https://www.authorityhacker.com/podcasts/304-kyle-roof-reveals-2023-e-e-a-t-secrets/

#303 - 9 ChatGPT Prompts To Skyrocket Your SEO

Send us Fan MailSo you probably know all about Chat GPT by now.But what if I told you that most people are still underutilizing its abilities?In today's episode, we're here to run you through 9 of the most exciting prompts that can help you boost your SEO!

#302 - 5 Fresh Strategies to Dominate Google in 2023

Send us Fan MailTired of staring at Analytics and seeing your site go nowhere?Well, we're here to change that! In today's episode, we'll be covering 5 strategies to help you be seen by Google in 2023.We made sure each tip was both actionable AND proven, so you can take way advice that actually matters!

#301 - EXPERT Tips for Picking the Perfect Niche in 2023

Send us Fan MailNow the hangovers have settled and the endless supply of Christmas dinner leftovers is finally gone, it's time to get back to the grind!So we're here to kick off 2023 with our annual analysis of the best niches to get into for the year ahead.

#300 - Our Top 10 SEO Predictions For 2023

Send us Fan MailWe're back with another end-of-year prediction roundup.We'll be running through all the weird and wonderful predictions we made this time last year to see what came true, as well as looking forward to 2023 and making our top ten predictions for the year ahead!

#299 - The ULTIMATE 90-Day SEO Plan For Newly Bought Sites

Send us Fan MailLet's say you've got money to spend and want to kickstart a new project.That's great and all, but how exactly do you spend that money, and what do you do to start your new project off the right way?In this episode, Mark and Gael go through their step-by-step guide for nailing the first 90 days of your site.

#298 - 21 Unique Insights From Over 755 Link Builders

Send us Fan MailFull Survey: https://www.authorityhacker.com/link-building-survey/We surveyed 755 link builders and marketers to determine the state of link building in 2022. While some of the results won't come as a shock, there was more than one surprising twist in our survey!

#297 - How To Start A Successful Website On Any Budget

Send us Fan MailWhether you're starting with $0, $1k, $10k or even $100k, working out how to invest that money into your site can be a daunting task.In today's show we're here to walk you through how to properly invest your money and get the best bang for your buck when creating your website!

#296 -Level Up Your Link Building With These Expert Tips

Send us Fan MailYou're probably tired of seeing the same old tips and tricks for link building.So in this episode, we're here to give you some REAL tips!Whether you're a link building novice or pro, you're bound to learn something new this week!

#295 - Building a $7m Online Empire With Kevin Espiritu

Send us Fan MailAuthority Hacker Pro is coming back THIS SUNDAY! Join the wait list: https://www.authorityhacker.com/subscribeAnd to celebrate, Gael is joined by one of our most successful students to date, Kevin Espiritu, founder of epicgardening.com.From appearances on Good Morning America to being the face of a national advertising campaign with Timerbland, Kevin shares his fluff-free methodology behind growing his 7 figure empire.

#294 - Sleep Niche Deep Dive: Dream Or Nightmare?

Send us Fan MailWe're back with another deep-dive niche analysis.This time we focus our attention on the sleep niche. Is this a dream niche or is there more to it than the eye can see?Tune in to find out!

#293 - How To Spot TOXIC Links & Avoid Google Penalties

Send us Fan MailAs site owners have become fully aware they can make a full-time income JUST from selling links, the quality bar has never been lower.But with these link farms becoming more and more difficult to spot, how can you keep your link profile clean and avoid the risk of a Google penalty as a result?

#292 - 11 Ways To Level Up Your Product Reviews

Send us Fan MailGoogle is at war with poorly written product reviews.So how do you protect yourself when "average" content is becoming more and more likely to fail to rank?In this episode we provide 11 useful hints and tips to creating excellent content that pleases you, your audience and most importantly, Google!

#291 - 8 CRITICAL Mistakes People Make When Buying a Site

Send us Fan MailSo you want to buy a site. It's a great way to get a head start and can be utilized in many different ways. Sounds great, right? But what if you make a mistake and screw things up?This episode discusses the Do's and Dont's of website purchasing!Full Shownotes:https://www.authorityhacker.com/podcasts/mistakes-people-make-when-buying-site/

#290 - Is Parasite SEO Destroying Google?

Send us Fan MailIt's the latest tactic taking the marketing world by storm: parasite SEO.This method sees companies using the power and authority of large sites to push their own content and rank high with it.In theory, it might sound great. In reality, the complications go much farther...

#289 - How To Make 7 Figures WITHOUT Affiliate or Ads

Send us Fan Mail JOIN OUR LINK BUILDING SURVEY! https://www.authorityhacker.com/surveyNo matter what your background, if you've ever built a link, hired someone to build you a link, or just flirted with the idea of link building before, click the link above for a short 5-minute survey!We know you guys love a good site destruction video, so this time, we set our sites BIG.In this episode, we'll be looking at 5 sites which are earning, quite literally, MILLIONS per year. And what's more? They aren't using Ads or affiliate marketing to do so!

#288 - VPNs: The ULTIMATE Million Dollar Affiliate Niche?

Send us Fan MailThis week will be trying out something completely new with the podcast. We are going to be diving deep into a single niche, the VPN niche. Analyzing the top players, looking at what they do, how they do link building, and so on. We will also be drawing lessons and conclusions from what these sites are doing in this fairly competitive niche. So even if you are not in the VPN niche you can expect to gain a lot of value from this episode so be sure that you check it out!Full Show notes: www.authorityhacker.com/vpn-niche-analysis

#287 - 17 Vital FREE Chrome Addons For Online Marketers

Send us Fan MailWhen it comes to tool recommendations in the online marketing world, most of the usual suspects come up again and again.One thing we've noticed people often overlook, however, is the power and functionality certain Chrome extensions can bring to the table.So in this weeks show, Mark and Gael will be going through their favorite extensions covering everything from keyword research right through to site design to unveil their top picks!

#286 - Googles May 2022 Core Update: What To Do Next

Send us Fan Mail3 words that can send a shiver down even the most veteran marketer's spine:Google Algorithm UpdateAnd once again Google has shaken up the SERPs, destroying sites in its wake.So what do you do if you're hit?Well, in this show, Mark and Gael attempt to make sense of it all and provide a path forward amid the dismay.Video and notes: authorityhacker.com/may-core-update

#285 - 7 Ways to Fix Content That Won't Rank

Send us Fan MailSo you've done your keyword research. You've carefully mapped out your content. And you've invested in thousands of words of content.But despite all this, your articles STILL don't rank So what do you do? Well in this week's show Mark and Gael delve into the question of what to do when you just can't seem to rank!Full shownotes: authorityhacker.com/wont-rank

#284 - 5 Funnel Fails Analysed (+What YOU Can Learn)

Send us Fan MailThis week Mark is joined by Jon Ainsworth, funnel and conversion expert in order to pick apart 5 websites and teach you guys what you can learn from them!Full shownotes: authorityhacker.com/5-funnels

#283 - Is AI Content REALLY The Future? (1 Year Later)

Send us Fan MailA while back we took to the channel to discuss AI. In fact, we were slightly smitten by its capabilities.Sure, it wouldn't outright replace writers, but we saw potential in it helping speed up the writing process and unblock the creative process. So much so we went all in and hired 2 dedicated full time AI writers.1 Year later we reflect on that decision and mull over what the future of AI content really looks like!Full Shownotes:authorityhacker.com/1-year-of-ai

#282 - How To Pick A Domain Name: 8 ESSENTIAL Steps

Send us Fan MailWhether you're just getting started with your very first site, or you're a long-term site builder, picking a domain name is one of the single most important decisions you can make during the early days of your site.Get it wrong and you stand to lose thousands in the long run. So tune in and learn a thing or two about picking the perfect domain Full Shownotes:https://www.authorityhacker.com/podcasts/how-to-pick-a-domain/

#281 - Steve Toths SEO Guide To 621% Traffic Growth

Send us Fan MailThis week Mark is joined by SEO expert Steve Toth, who shares a raft of secrets, including how he grew Freshbooks to 1.8 MILLION monthly visitors.If you're looking to scale and want expert advice, this is the episode for you!

#280 - 8 Link Building Mistakes People STILL Make in 2022

Send us Fan MailThis week we will be talking about link building! (And link building horror stories )The link-building landscape is changing fast. We will be discussing how you can adapt to it and avoid the common mistakes people STILL make in 2022!Full Shownotes: https://www.authorityhacker.com/podcasts/link-building-mistakes-people-still-make

#279 - 11 Steps to Perfect Your Editorial Process

Send us Fan MailIn this episode, Mark and Gael will run you through their full editorial process, if you are looking to streamline yours be sure to have a listen.Full Shownotes:www.authorityhacker.com/podcasts/editrial-process/

#278 - 7 ESSENTIAL Steps To Setting Up A Funnel

Send us Fan MailThis week we will be discussing all the essential steps of setting up a funnel. If you are about to set up your first funnel or want to check if your current funnels are set up correctly, you should definitely have a listen!Full Shownotes:https://www.authorityhacker.com/podcasts/setting-up-a-funnel/

#277 - Is Affiliate Marketing Dead? (What To Do Instead!)

Send us Fan MailThis week we will be looking into the current state of affiliate marketing and whether it is still the best way for an authority site to make money. Tune in and find out!Full Shownotes:https://www.authorityhacker.com/affiliate-marketing-2022/

#276 7 Fatal Mistakes That Could Destroy Larger Sites

Send us Fan MailWhat you will learn What could go wrong when your site gets big How to be proactive and future proof How to recover from fatal large-site mistakes Resources WP Rocket WPscan Securi

#275 7 Steps to Kill it in 2022 with Authority Sites

Send us Fan MailWhat Will You Learn? The 7 most important factors to succeed in 2022 What well be doing this year with our sites Why these things matter Resources The Authority Site System Reddit JustStart Ezoic Mediavine GeneratePress Kadence Astra GenerateBlocks Siteground Cloudflare Cloudways WPRocket Bunny.net Helpareporter (HARO) Hunter.io

#274 Hows 2021 Going Mark? Yearly Recap of Our Own Projects

Send us Fan MailWhat Will You Learn? An overview of our year, goals we achieved, mistakes we made An update on our ongoing projects Information on our upcoming releases and projects Resources Are Keyword Tools Traffic Estimates Accurate? Case Study GeneratePress Lightweight theme Jarvis AI content writer

#273 8 SEO Predictions For 2022 By Mark & Gael + Guests

Send us Fan MailWhat Will You Learn? A recap on our 2021 predictions What changes to expect in 2022 Predictions of many others besides Mark & Gael Resources Product reviews update on Google Search Console Reddit source of genuine reviewso of products Kyle Roof High Voltage SEO Michal Suski Surfer SEO Glen Allsopp Detailed.com #273 8 SEO Predictions For 2022 By Mark & Gael + Guests Read More

#272 5 Niche Ideas That Will Get You LOADED In 2022

Send us Fan MailWhat Will You Learn? What are some of the best niches to start a site in 2022 Why These niches are good How to get started in these niches Resources Ahrefs Chewy Pet food Store with affiliate program Herepup Competitor in the dog niche Felineliving Competitor in the cat niche Asana #272 5 Niche Ideas That Will Get You LOADED In 2022 Read More

#271 HATE Building Links? Rank NOW with These 6 Tactics Instead!

Send us Fan MailWhat Will You Learn? Do you really need links to rank If not, then how!? How to rank using alternative methods Heres a few of the tactics youll get to grips with in the Podcast: Expired Domains Buy Competitors Build Hubs Ranked Low DR Sites 0 Search Volume Keywords Content That Gets Links Naturally Resources #271 HATE Building Links? Rank NOW with These 6 Tactics Instead! Read More

#270 Should you PAY for links? Risk vs Reward

Send us Fan MailWhat will you learn? Has link building changed over the past few years? How do we build links for our sites? Are paid links worth the risk? Resoures Hunter Mailshake Never Split The Difference (Book)

#269 How To Flip A Website For 6 FIGURES (Our Golf Site Story)

Send us Fan MailWhat will you learn? How we started this website? How to grow a website and start earning job-replacing income? How we sold our website and why? Resources AH Pro Course AH Newsletter AI vs Human Writter video ProBlogger Podcast with Bibi Global Golf Escrow

#268 Make MORE Money With Your Site: 4 Sites Analyzed

Send us Fan MailWhat will you learn? What are the common mistakes website owners make? How website design can impact earnings? How to fix mistakes and increase your websites revenue? Resources AH Newsletter mysubscriptionaddiction.com VPNSurfers.com cryptovantage.com highgroundgaming.com Thisty Affiliates Mailshake

#267 Pitching Flippa Websites: Would YOU buy this site?

Send us Fan MailWhat will you learn? What is considered to be a good deal on Flippa? Post-acquisition steps when buying a site Is it worth more to buy an established site or start from scratch? Resources Flippa Ahrefs Who Is GeneratePress Cloudways Jarvis SurferSeo

#266 10 Top Tools For New Sites in 2021

Send us Fan MailWhat will you learn? What tools to use in 2021? Annual vs Monthly subscription How to manage your tool stack Resources jarvis.ai craft.do GeneratePress GenerateBlocks frame.io Affiliatable Bunny CDN figma.com slab.com Pixelmator Pro Canva convertbox.com

#265 How to PUNISH & FIGHT BACK Against Copycats

Send us Fan MailWhat will you learn? How to deal with sites that copy your content? How to protect your brand online? Which tools to use to take down copyrighted content? Resources How to Sell Your Bussines (Case Study) Podcast with Miles Beckler SERPstat Panda Update: Moz Article Grammarly Google Freshness Factor article TinEye Stacey McNaught Podcast DMCA #265 How to PUNISH & FIGHT BACK Against Copycats Read More

#264 Use FLIPPA to Find GOLDEN Opportunities!

Send us Fan MailWhat will you learn? How to spot good opportunities on Flippa? How to use Flippa listing to find out more about your niche? What to look for when buying websites? Resources Flippa 10powerup.com Ahrefs electric.travel The Authority Site System authorityhackertraining.com antique-marks.com Mediavine Core Web Vitals Course SERPstat

#263 How to Achieve Perfect Core Web Vitals

Send us Fan MailWhat will you learn? How to improve your site performance? What are the main things that impact your page speed score? How will page speed impact your rankings? ==new Blueprint== After weeks of tinkering in his lab, Gael is back with a shiny new blueprint Core Web Vitals https://authorityhacker.com/core-web-vitals Find out how to improve #263 How to Achieve Perfect Core Web Vitals Read More

#262 - How To Build & Manage A MASSIVE Editorial Team (With Wordagents)

Send us Fan MailWhat will you learn? Where to find good writers that fit your budget? How to organize your writing team? AI vs Human written content, how does it compare? ==SPECIAL OFFER== WordAgents are offering a special discount to our listeners! If you want to see what all the fuss is about, Vin is offering a whopping #262 How to Build & Manage a MASSIVE Editorial Team (With Wordagents) Read More

#261 7 Figure Sites Content Creation Process (With Jon Dykstra)

Send us Fan MailWhat You Will Learn Is buying aged domains worth it? How to manage content production at a large scale? Is AI-generated content taking over soon? Resources odys.global Fat Stacks Bundle spamzilla.io writeraccess.com problogger.com marketmuse.com answersocrates.com SurferSEO Ahrefs conversion.ai

#260 How to Hire Link Builders in Eastern Europe with Uis Balmaks

Send us Fan MailWhat You Will Learn Where to find top talents to hire? What are the benefits of hiring in Eastern Europe? How should your hiring process look like? Over the years weve gotten to know a ton of industry professionals who hire using unique methods. In fact, our own hiring process hasnt changed much since our #260 How to Hire Link Builders in Eastern Europe with Uis Balmaks Read More

#259 - From 0 To 6 Figure Authority Site With Paul Liberatore

Send us Fan MailWhat You Will Learn What to do when you are just starting with your website? How long does it take to generate the first income? How to connect with brands in your niche? Resources Themeisle WickedFire Elementor Affilimate Hotjar TheHoopsGeek pgashow.com Optin Monster Convertbox Adthrive Mediavine Tailwind

#258 5 REAL LIFE AFFILIATE SITE EXAMPLES (And What You Can Learn From Them)

Send us Fan MailWhat You Will Learn Why low DR sites are interesting to analyze What we can learn from them Why you dont need to be huge to make money Resources GlobalFishingReports.com BikExchange.com TheseGoldWings.com TheHoopsGeek.com SustainPunch.com Affilimate

#257 How To Hack Automated Funnels Together With Jon Ainsworth

Send us Fan MailWhat you will learn How to improve existing funnels The low hanging fruits most sales funnels have How to optimize for increased revenue This week, Mark is joined by John Ainsworth to talk funnels. We can pretty much guarantee if youre running any type of sales funnel in your business and you havent optimized it, #257 How to Hack Automated Funnels Together With Jon Ainsworth Read More

#255 - Google Review Update 2021: Our Analysis & Thoughts

Send us Fan MailWhat you will learn What the fuss is with Googles latest update What it all means for you What to change to stay within Googles guidelines Resources Googles Best Things Googles Reviews Guidelines

#255 12 Competitor Metrics YOU Should Start Tracking Today!

Send us Fan MailBefore we start: A Quick Announcement! Authority Hacker PRO our most advanced training course and community is reopening its doors next week, for the first time this year! This is one of those rare weeks that you have the opportunity to join our insiders community and get access to our best tactics and video #255 12 Competitor Metrics YOU Should Start Tracking Today! Read More

#254 How To Build THOUSANDS of White Hat Links

Send us Fan MailWhat Will You Learn? Link building strategies to land top tier links How to do HARO efficiently The best tools to streamline link building processes Resources dofollow.io linkology.io Ahrefs Respona PitchBox MailShake Hunter SnovIO Cision Connect SurveyMonkey Zapier LemList Glockaps Mailtester

#253 13 Tools We Use to Build New Sites in 2021

Send us Fan MailWhat Will You Learn? What are the best services to set up your domain and hosting? Best tools for website building and branding Which tools to use for SEO and site optimization? Resources & Recommendations Ahrefs Link Building Article Authority Hacker PRO Authority Hacker product page Domain Tools NameCheap GoDaddy Auctions SpamZilla Hosting SiteGround Cloudways #253 13 Tools We Use to Build New Sites in 2021 Read More

#252 Creative Link Building Outreach Angles with Bibi Raven

Send us Fan MailWhat Will You Learn? How to understand your prospects? How to outreach in a creative way? How to hire and properly manage link builders? Resources bibibuzz.com @bibibuzzcom Bibi Lauri Raven pitchbox.com clickup.com onlinejobs.ph riseatseven.com

#251 How to master email marketing in 2021

Send us Fan MailWhat Will You Learn? How to properly use your email list? Email marketing vs Affiliate marketing? How to make money with email marketing? Resources digitalmarketer.com healthambition.com Ramit Sethi ActiveCampaign MailerLite MailChimp

#250 The Evolution of Niche Sites With Spencer Haws from Niche Pursuits

Send us Fan MailWhat Will You Learn? What to look for when choosing a niche? Affiliate vs Ad revenue? Algorithm updates and how they affected everyone Resources Ezoic EmpireFlippers Adthrive Mediavine Izea ProBlogger Upwork SurferSeo MarketMuse nichewebsite.builders adamenfroy.com odys.global Spencer Haws motioninvest.com NichePursuits FB owntheyard.com nichepursuits.com linkwhisper.com

#249 How To Build An Email List (FAST) Using Opt-In Pop Ups

Send us Fan MailWhat Will You Learn? What are the Lead Magnets and how they work? What are the best methods to build your email list? Which Pop Up types work the best? Resources Canva Nitropack Cloudflare OptinMonster ThriveThemes

#248 How to Get High DR Links with Digital PR w/ Stacey MacNaught

Send us Fan MailWhat Will You Learn? How to approach PR link building and get noticed? How to make Data-Driven Studies? How to use Creative Commons Licence for link building? Resources Staceys Website Staceys Twitter Ahrefs Google News ResponseSource HARO Presloft Mailtrack Google Surveys MicrobizMag Flickr Unsplash Wikimedia Alamy Shutterstock Getty Images Copytrack PicMatch

#247 Surviving Google Core Updates in 2021

Send us Fan MailWhat Will You Learn? How to deal with Google updates? What to do if you get hit and lose traffic? Common misconceptions when it comes to new updates Resources Last weeks Keving Meng interview Tim Soulo tweet Our post on Google Search Quality Guidelines mariehaynes.com gearhungry.com petlifetoday.com

#246 How to Write Affiliate Reviews That Convert with Kevin Meng

Send us Fan MailWhat Will You Learn? How to avoid common mistakes when writing? Lenght vs Value what to choose? What to pay attention to when hiring/managing writers? Resources Kevins Web Copy Masterclass Upwork Freelanceaholics.com SEO Copywriting Mastermind group

#245 Can you REALLY Trust Affiliate Networks?

Send us Fan MailWhat Will You Learn? What is an affiliate network? How do affiliate networks work? How much can you trust them and what to pay attention to! Resources Buying Online Businesses podcast with Mark Thrivecart CJ Share A Sale Awin MoreNiche Clickbank Ahrefs

#244 Blogging Vs Youtube: Which One Should You Focus on in 2021

Send us Fan MailWhat Will You Learn? What is YouTube-ing and how it works? Is blogging still viable in 2021? What is more profitable, YouTube or Blogging? Resources Link Whisper SurferSEO MarketMuse Appsumo AdThrive Mediavine Content Updating Blog Post

#243 FAQ: Your Toughest Questions Answered

Send us Fan MailWhat Will You Learn? Can you do HARO responses on the new site? Why should people sell sites? Our thoughts on Keyword Golden Ratio To celebrate a year on YouTube, we did the unthinkable. We chose to willingly dive head first into the comments section and pick out your most burning, inquisitive and downright abusive #243 FAQ: Your Toughest Questions Answered Read More

#242 Your First 100 Links: Our Exact Strategy

Send us Fan MailWhat Will You Learn? How to get the first 100 links on your new site What are the best link building tactics to use in 2021 How to do outreach properly Resources HARO Hunter WordAgents

#241 Hows 2020 Going Mark? Yearly Recap of Our Own Projects

Send us Fan MailWhat will you learn? What are the biggest changes 2020 brought? Was 2020 a good or bad year for SEO? What we did over the past year and whats next! Resources Hunter Surfer SEO

#240 13 Experts SEO Predictions for 2021 (And What We Got Wrong This Year)

Send us Fan MailWhat will you learn? How good were our predictions for the past year? What do experts have to say about SEO in 2021? Our take on what will change in the next year Resources Previous podcast on Googles Anti Trust hearing Kyle Roofs previous interview Link Building Ideas recent podcast Core Web Vitals Guidelines Guests #240 13 Experts SEO Predictions for 2021 (And What We Got Wrong This Year) Read More

#239 Kyle Roofs Best Onpage SEO Tips of 2020

Send us Fan MailWhat will you learn? What are the biggest SEO changes in 2020? How to deal with Googles indexing problems? Is Shared Hosting affecting your rankings? Resources Previous Kyle Roof Interview Search of The Record Podcast Spamzilla WordAgents AlphaInvestors Vultr High Frequency on Cloudways internetmarketing.gold

#238 How to Find a PROFITABLE NICHE For Your Sites in 2021 (What Changed!)

Send us Fan MailWhat will you learn? How to deal with Big Media in your niche What are the niche types How to decide what is the right niche for you Resources Google Trends Verywell Fit SafeWise WPcrafter Reverse Engineering Affiliate Links YT Video

#237 7 REAL LINK BUILDING CAMPAIGNS Analyzed (And Why They Work)

Send us Fan MailWhat will you learn? Examples of successful link building tactics How to build links in very competitive niches Secrets behind ranking in tough niches Resources Slotsia Global Party Cities Retirementliving Policygenius Elitesingles Healthyeater Waytoleaf Vpnmentor

#236 Websites vs Agency: Which one is Best for YOU?

Send us Fan MailWhat will you learn? Difference between the agency and running a website Which one pays better? Fitting personality types for each Resources WickedFire Google Forms Slab

#235 Should You Buy Links To Stay Competitive?

Send us Fan MailWhat will you learn? What is Googles stance on Paid Links? Evolution of Paid Links Are the Paid Links worth it? Resources Google Link Schemes

#234 - Should You Give Up On Your Site?

Send us Fan MailWhat will you learn? How to endure pre-launch hardships What should be your post-launch expectations When to consider selling your website and why Resources Healthambition.com Google Search Console

#233 - We Tested Cloudflare's New Site Speed Service

Send us Fan MailWhat will you learn? Is Google having URL Crawl issues? How to speed up your site with the new Cloudflare Site Speed Optimizer Amazon Associates Disclaimers and how they affect everything Resources Hunter.io Cloudflare Site Speed Optimization Linus Tech Tips Slab.com Ahrefs Historical Data Kadence Theme

#232 - These 8 Sites Need To Implement These Tactics NOW!

Send us Fan MailWhat will you learn? How to create good outreach templates How to monetize your website trough ads Is site speed important and how to improve it Resources AdThrive Ahrefs Content Explorer WP Rocket plugin Vultr on Cloudways Siteground Cloudflare Shortpixel Nitropack Upwork ProBlogger Rankmath

#231 17 Tips To Rank in Competitive Niches in 2020

Send us Fan MailWhat you will learn? How to rank for competitive niche How to keep up and overtake the competition How to deal with paid links, negotiation and affiliate deals Resources Asana case study Bring content back to life tutorial Ahrefs Semrush Serpstat Detailed Whoishosting Surfseo

#230 Get Traffic TODAY With These 5 Content Promotion Tactics

Send us Fan MailWhat you will learn How to promote your content Why you should promote your content The easiest ways to promote your content Full write up coming later this week! Resources Pro Signup Page Gleam.io Marketing Examples Agora Pulse Canva Quora

#229 is FREE Ahrefs Good or Bad?

Send us Fan MailWhat You Will Learn All the IM news you might have missed throughout September Check back later this week for the full write up! Resources Authority Hacker Featured Snippet Article Mozcast Snippet analysis Ahrefs Webmaster tools Jumpshot shuts down Income School Garage Sale Income school Case Study Site Jon Dykstra interview Shared Hosting Case Study #229 is FREE Ahrefs Good or Bad? Read More

#228 9 Advanced Link Building Tactics To Skyrocket your rankings

Send us Fan MailWhat You Will Learn Advanced Link Building tips The systems and processes we use on a daily basis at Authority Hacker Tips you can implement RIGHT NOW! Outreach is one of the most efficient ways to build backlinks. But the reality is that it is now much harder than it was even just a few #228 9 Advanced Link Building Tactics To Skyrocket your rankings Read More

#227 How Jon Dykstra Makes $71,562 per Month Without Link Building

Send us Fan MailWhat You Will Learn How Jon Made his fortune How to make money without links Jons top tips for display ads *Please excuse the audio and video quality of this Podcast. Due to a recording issue, it is presented at a decreased resolution this week. Well be back to our usual quality next week though! #227 How Jon Dykstra Makes $71,562 per Month Without Link Building Read More

#226 7 REAL AFFILIATE SITES Dissected (And Why Theyre Successful)

Send us Fan MailWhat You Will Learn What a successful affiliate site looks like How they got there Why we consider them a success We get this question all the time with The authority site system Should I go into a broad or narrow niche? Well, instead of giving you a bunch of unfounded theory, let me tell #226 7 REAL AFFILIATE SITES Dissected (And Why Theyre Successful) Read More

#225 NEWS: Failed Google Update, FREE Outreach Tool, Wrong Search Volume

Send us Fan MailWhat You Will Learn All the hot IM topics of August 2020 August has been a true 2020 month on first sight. It seemed to keep raining bad news down on the heads of affiliates. But there was some good news too. Including what the future holds for Authority Hacker The Little Update That Couldnt #225 NEWS: Failed Google Update, FREE Outreach Tool, Wrong Search Volume Read More

#224 7 Onpage SEO Tactics That ACTUALLY Move Your Rankings Up

Send us Fan MailWhat You Will Learn Tips that actually move the needle What to focus on Why to focus on it When regular people cant sleep they drink cocoa. Or read a book. I run search queries (I know, Im weird). And in my sleep-deprived state, I noticed something Most of the guides covering on-page SEO list #224 7 Onpage SEO Tactics That ACTUALLY Move Your Rankings Up Read More

#223 Switch From Amazon to High Paying Affiliate Programs [Step by Step Plan]

Send us Fan MailWell, we dont want to say we told you so but we totally did. What are we talking about? About how many affiliate marketers started the year with Fuck Amazon were gone! after their recent drop in commission rates. And how few of them actually went through with that4 months later. This isnt something #223 Switch From Amazon to High Paying Affiliate Programs [Step by Step Plan] Read More

#222 9 Interesting & Disturbing Things We Learned From Googles Anti Trust Hearing

Send us Fan MailWhat you will learn What Google was forced to reveal in the congressional hearing What this means for you as a marketer How things will potentially change as a result of the hearing In case you havent heard yet, Google are in trouble. Theyre been scrutinized for holding a monopoly, alongside Amazon, Apple and Facebook #222 9 Interesting & Disturbing Things We Learned From Googles Anti Trust Hearing Read More

#221 8 things you must avoid when picking a niche

Send us Fan MailWhat you will learn Why not all niches are created equal The personal criteria you should consider during niche selection How to filter out the good niches from the bad So its time to pick a niche. Maybe its your 1st site. Maybe its your 50th. The thing is, picking a niche is a tricky #221 8 things you must avoid when picking a niche Read More

#220 NEWS: WordPress Changes, COVID Traffic Trends, 100k+ Hits/Month & More

Send us Fan MailWhat you will learn Learn about all the hot topics you mightve missed in July Today were trying out a new format where we break down the hottest news this past month. Mark and Gael put on their thinking caps to break down and assess the latest, greatest and downright bizarre news stories from the #220 NEWS: WordPress Changes, COVID Traffic Trends, 100k+ Hits/Month & More Read More

#219 8 Things YOU Should Change To Become a Full-Time Site Builder

Send us Fan MailWhat you will learn The key differences between Amateurs and Professionals How to make the leap and become a Pro The main pitfalls Amateurs fall into Whether you consider yourself a Pro, Amateur or anything in between, do you really know what takes you to the next level and gives you the ability to become #219 8 Things YOU Should Change To Become a Full-Time Site Builder Read More

#218 How Mark Thompson Built a SAAS Empire Without Writing a Line of Code

Send us Fan MailWhat You Will Learn How to take your business idea and grow it into a full-fledged company How to properly outsource development tasks How to market a software business Today, Mark is joined by Mark Thompson of PayKickstart. Mark discusses how he took his business idea from pipe dream to online empire through smart decision #218 How Mark Thompson Built a SAAS Empire Without Writing a Line of Code Read More

#217 Top 10 Metrics EVERY Site Owner Should Monitor

Send us Fan MailWhat You Will Learn Which metrics you should give attention to The difference between vanity metrics and metrics that matter Why tracking these metrics could improve your business Today, Mark and Gael are here to talk KPIs. Why? Well, believe it or not, theres far more to a successful business that simple profit. Today were #217 Top 10 Metrics EVERY Site Owner Should Monitor Read More

#216 Building vs Buying (Which one is better?)

Send us Fan MailWhat You Will Learn The pros and cons of buying vs building What to factor in when deciding buy vs build How to decide which one suits you personally When it comes to site ownership, there are two schools of thought: build up your empire from scratch with full control over every aspect or let #216 Building vs Buying (Which one is better?) Read More

#215 How To Build Recurring revenue using Memberships with Mike Morrison (The Membership Guys)

Send us Fan MailWhat You Will Learn How to validate your membership site idea The different ways you can build a membership site The main differences between Memberships and Courses Ever thought about starting a membership site before? Perhaps you think you have the million dollar idea that will take off, or maybe you just cant resist the #215 How To Build Recurring revenue using Memberships with Mike Morrison (The Membership Guys) Read More

#214 You Are Wasting Your Time on Broken Link Building: Heres Why

Send us Fan MailWhat You Will Learn The truth about broken link building Why the concept behind broken link building doesnt make sense Why quality means more than quantity when deciding on your link building tactics If you hate link building, theres a good chance youre going to hate wasting your time on pointless link building techniques. The #214 You Are Wasting Your Time on Broken Link Building: Heres Why Read More

#213 These BIG Changes Made Keyword Tools a LOT Worse

Send us Fan MailWhat You Will Learn Why KW data has become outdated behind the scenes How this changes KW research Why KW research tools were never that accurate in the first place Did you know, back in January, almost all keyword research tools lost a huge dataset used to provide traffic estimations? Thats right, when Avast shut #213 These BIG Changes Made Keyword Tools a LOT Worse Read More

#212 SEO is Getting HARDER Really??

Send us Fan MailWhy things are easier than ever for SEOs Why your current business strategy wont exist in 10-15 years How to keep up with current trends If you hang out in any of the big marketing communities out there, youll hear it every day. SEO is too hard! or SEO is dying!. But what does reality #212 SEO is Getting HARDER Really?? Read More

#211 NEW TACTIC: Finding Low Competition Affiliate Keywords

Send us Fan MailHow to think outside the box for affiliate keywords Why Best and Vs keywords arent always the best option How to find problems and answer them while making money Theres nothing worse than trying to start a new site in a niche you love, only to find that all those juicy VS and Comparisson keywords #211 NEW TACTIC: Finding Low Competition Affiliate Keywords Read More

#210 How much should you really pay content editors?

Send us Fan MailWhat You Will Learn Why English-lit majors dont always make good editors Why you get what you pay for when you hire an editor Should you promote your writers to become editors? So youve decided to hire an editor. You jump on Problogger and Upwork and before you know it you see a swarm of #210 How much should you really pay content editors? Read More

#209 How To Easily Build More Links With Cross Niching

Send us Fan MailWhat You Will Learn How to get links from neighboring niches Whether or not these links are still impactful How to angle your approach Cross-niche link building can help even the most hopeless of niches. Tired of people from the travel industry demanding money? Stuck with nothing but the same 5 paintball sites appearing in #209 How To Easily Build More Links With Cross Niching Read More

#208 Your Blog Post Intros are Sh*t. Heres How To Fix Them

Send us Fan MailWhat You Will Learn What we mean by terrible introductions How to create fluff free introductions How to deal with writers who fluff their intros If theres one thing we hate more than anything here at Authority Hacker, its fluff. And where do you find the most fluff? Introductions. Introductions can make or break your #208 Your Blog Post Intros are Sh*t. Heres How To Fix Them Read More

#207 Why Neglecting Branding Can F*ck Your Growth Up (And How To Fix it)

Send us Fan MailWhat You Will Learn The benefits of investing in solid branding How to DIY your branding When/if you should consider outsourcing your branding If youre on this page, take a look around. The fonts, the colors, the overall design its not just a coincidence, its the result of hours of design and branding. The #207 Why Neglecting Branding Can F*ck Your Growth Up (And How To Fix it) Read More

#206 How Long Until My Site Ranks? Youre Asking The Wrong Question

Send us Fan MailWhat You Will Learn How much work you should expect to put in to see results Why short term sacrifices mean long term freedom Why putting a number on how many hours should I work per week to see results? is easier said than done One of the most frequent questions our customers ask us #206 How Long Until My Site Ranks? Youre Asking The Wrong Question Read More

#205 Why Featured Snippets Are Changing The Keyword Research Game

Send us Fan MailWhat You Will Learn Why featured snippets arent always a good thing Whether or not you should intentionally manipulate Google with snippet bait What to do when the war for a snippet intensifies We all know by now Google are on a mission to create featured snippets for most of their SERPs. This can be #205 Why Featured Snippets Are Changing The Keyword Research Game Read More

#204 10 Mistakes to avoid when outsourcing SEO

Send us Fan MailWhat You Will Learn The ups and downs of outsourcing SEO What to look out for when outsourcing How to identify poor agency practices Outsourcing SEO can be a minefield. Inflated prices, endless chains of outsourced work and fluffy marketing speak are all things you can come across when trying to outsource but how #204 10 Mistakes to avoid when outsourcing SEO Read More

#203 9 Ways You Could Be Making More Money From Your High Paying Affiliate programs

Send us Fan MailWhat You Will Learn Why the quality of your traffic matters The things you can do with high paying offers that you cant do with Amazon How to squeeze every penny out of your high paying affiliate offers So youve ditched Amazon, youve found a great alternative and youre raking in the dough. Great! But #203 9 Ways You Could Be Making More Money From Your High Paying Affiliate programs Read More

#202 10 Tactics We Wish We Never Shared With You

Send us Fan MailWhat You Will Learn The top things we used to teach but dont anymore Why we changed our minds How to place these tactics with new ones When youve been in the industry as long as we have, things are going to change a lot. Especially in an industry that seems to take violent shifts #202 10 Tactics We Wish We Never Shared With You Read More

#201 12 Things you should Never Overlook when choosing a new affiliate program

Send us Fan MailWhat You Will Learn What to look for when picking a new affiliate program How to avoid shady offers and protect yourself How to understand the nitty-gritty details of affiliate programs So youve decided enough is enough and youre not using Amazon anymore. Or perhaps you never intended to use Amazon in the first place. #201 12 Things you should Never Overlook when choosing a new affiliate program Read More

#200 11 Tool Swaps that transformed our business

Send us Fan MailWhat You Will Learn Why not all tools are created equal When and how you should update your tools What to look for when updating your tools Its easy to become attached to the tools you use in your day-to-day life. But what if those tools arent suitable for your business anymore? No matter how #200 11 Tool Swaps that transformed our business Read More

#199 The Seedy Underbelly of Being A successful online marketer With Miles Beckler

Send us Fan MailWhat you will learn Why bringing things in-house is always the best option No matter how experienced you are, youll still make mistakes What to do about copycats When it comes to online marketing, Miles Beckler knows his stuff. Its safe to say hes also learned a few lessons along the way too. Today, he #199 The Seedy Underbelly of Being A successful online marketer With Miles Beckler Read More

#198 10 Expert Tips You Can Implement Today To Boost Your Organic Traffic

Send us Fan MailWhat You Will Learn How to improve your traffic The importance of organic traffic The low hanging fruit techniques you can implement today Ever looked at your traffic and thoughtI can do better than that? Easier said than done, right? But did you know there are tons of things you can do to boost your #198 10 Expert Tips You Can Implement Today To Boost Your Organic Traffic Read More

#197 Amazongedon 2.0 Has Amazon just Killed Affiliate marketing?

Send us Fan MailWhat you will learn What the immediate effect of the commission rates means What action you should take (if any) Why things arent as apocalyptic as you may think If we need more reason to dub 2020 as the worst year in history ever, Amazon just came along to kick us while were down. Unless #197 Amazongedon 2.0 Has Amazon just Killed Affiliate marketing? Read More

#196 11 actionable tips you can do today to boost your affiliate sales

Send us Fan MailWhat You Will Learn Proven tips to boost your affiliate sales Why it pays to be honest Why You Dont Have To Sell Your Soul To Big Companies To Succeed Its easy to be an affiliate marketer, right? Just put together a few review pages and start ranking done! But if thats really your #196 11 actionable tips you can do today to boost your affiliate sales Read More

#195 What Mark and Gael Really Think Of Each Other After 10 Years As Business Partners

Send us Fan MailWhat You Will Learn In This Episode What its like to work with someone for 10+ Years How a Joint Business Venture Works What Mark and Gael really think of each other Salt and Pepper, Cats and Dogs, Mark and Gael. You cant have one without the other. But a long-lasting partnership like this didnt #195 What Mark and Gael Really Think Of Each Other After 10 Years As Business Partners Read More

#194 Matt Giovanisci Interview from humble beginnings to $400k/year

Send us Fan MailWhat you will learn The reality of starting an online business from scratch Why you dont always need to run a link building campaign to see success How failure can lead to success From the lows of being heavily penalized by Googles Penguin update to the highs of making over $400k/year in revenue, Matt Giovanisci #194 Matt Giovanisci Interview from humble beginnings to $400k/year Read More

#193 Coronavirus 9 Ways the crisis will affect online businesses like yours

Send us Fan MailWhat you will learn in this podcast Why Google isnt likely to perform an algorithm update during the crisis What the long term and short term implications of the coronavirus will have on your business How this crisis could be positive for online marketers long term success We couldnt ignore the Coronavirus anymore. As companies #193 Coronavirus 9 Ways the crisis will affect online businesses like yours Read More

#192 6 Passive Link Building Ideas That Rake In Links While You Sit Back And Relax

Send us Fan MailWhat You Will Learn How to get links without direct input How to make a site people WANT to link to The Importance of creating authority Wouldnt it be great if you could get links without having to continually outreach and build relationships with people? Well.duh! So how do you do that exactly? Well, today #192 6 Passive Link Building Ideas That Rake In Links While You Sit Back And Relax Read More

#191 Is AI Going to kill traditional SEO?

Send us Fan MailWhat you will learn in this episode The current state of marketing AI How AI could affect the future of the SERPs Why SEO will still have a place in an AI dominated future Today, Mark and Gael are going to be looking at a hot topic on everyones mind these days: AI. The thing #191 Is AI Going to kill traditional SEO? Read More

#190 Guest Posting Is (definitely not) Dead

Send us Fan MailWhat you will learn Why Guest Posting Isnt Dead Why Fake News isnt limited to politicians Twitter feeds How incorrect news spreads and how you can properly assess breaking news While we dont consider ourselves a news site, the online marketing world has been buzzing with a certain topic that we couldnt help but chime #190 Guest Posting Is (definitely not) Dead Read More

#189 How To get rich from internet marketing

Send us Fan MailWhat You Will Learn Why making money =/= getting rich Why endless growth is not sustainable Where to start if you dont know how to invest in your future Mark is back and today we get right down to the important stuff: Money! Today Mark and Gael get down to the nitty-gritty of what it #189 How To get rich from internet marketing Read More

#188 How You can boost your websites value in 2020 Featuring Greg Elfrink From empire flippers

Send us Fan MailWhat You Will Learn Why building a huge email list alone wont increase the value of your site The various factors that could influence the list price of your site What people look for when buying a new site in 2020 2019 was a big year for SEOs and marketers alike. With Google rolling out #188 How You can boost your websites value in 2020 Featuring Greg Elfrink From empire flippers Read More

#187 - How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition)

Send us Fan MailWhat you will learn How to properly organize your site structure The top things to pay attention to during niche selection How to handle uncertainty in the online marketing world Whether youre a beginner trying to get your site off the ground, a seasoned site owner who needs to sort out your mess of a #187 How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition) Read More

#186 Why Search Volume Alone Is No Longer A Viable Traffic Indicator (And What To Use Instead)

Send us Fan MailWhat you will learn Why search volume is no longer accurate How to pick keywords that actually drive traffic Why analytics data is key for conversions With the SERPs becoming more and more cluttered with snippets, carousels and featured information feeding tons of information to the searcher without even clicking on your site, today we #186 Why Search Volume Alone Is No Longer A Viable Traffic Indicator (And What To Use Instead) Read More

#185 - Nerdy SEO Debates With Matthew Woodward

Send us Fan MailWhat you will learn in this Podcast How to redesign your site with your audience in mind How to update outdated content the right way The right way to test software and tools While Mark suns it up in Bali on his Honeymoon, today Gael invites marketing expert Matthew Woodward to talk about everything from #185 Nerdy SEO Debates with Matthew Woodward An honest take on what it takes to be a truly successful marketer Read More

#184 Convert like a Pro with Kenneth Yus Copywriting Tricks

Send us Fan MailWhat You Will Learn What Copywriting is and why it matters Why Copywriting and religion arent so different Why Copywriting is an art AND a science Today, Mark is joined by Kenneth Yu to discuss Copywriting. Whether youve never dabbled in Copywriting before or you consider yourself a master, this podcast has something for everyone. #184 Convert like a Pro with Kenneth Yus Copywriting Tricks Read More

#183 10 Things we learned Analyzing 600,000 outreach emails

Send us Fan MailBefore We Start We were a little late releasing the podcast this week but youll hear us talk about our Authority Site System new years sale. We hardly ever do this, but were going to extend the timer on this offer just a little while longer due to our lateness. Dont wait around though, this #183 10 Things we learned Analyzing 600,000 outreach emails Read More

#182 The Authority Site Model 2020

Send us Fan MailBefore We Start If youre listening to this podcast and feeling pumped to start you Authority Site journey in 2020, weve got good news for you! For a limited time only, well be ringing in the new year by offering a HUGE discount on our start-to-finish Authority Site building system, The Authority Site System. Head #182 The Authority Site Model 2020 Read More

#181 2019 in retrospect (AKA Hey mark, hows 2019 going?)

Send us Fan MailWhat You Will Learn How our link building, recruitment, editorial process and product pipeline went in 2019 Our top takeaways from 2019 How 2019 has shaped our plan for 2020 2019 was a hell of a year for us. We kicked things off by selling one of our most successful sites to date for mid #181 2019 in retrospect (AKA Hey mark, hows 2019 going?) Read More

#180 16 Expert SEO Predictions for 2020 and beyond

Send us Fan MailWhat You Will Learn How accurate our 2019 Predictions were What we believe is set to change in 2020 What other industry experts think 2020 has in hold Its that time of year again where we take out our crystal ball and peer in to the future. This year were joined by a team of #180 16 Expert SEO Predictions for 2020 and beyond Read More

#179 Has Google stopped rewarding original content?

Send us Fan MailWhat You Will Learn Why links arent everything to Google anymore What does Google really look at when deciding who ranks What Duplicate Content really means in 2020 and beyond Duplicate content is bad. Or at least that was what we were trained to believe by Google. But if thats the case, why does emulating #179 Has Google stopped rewarding original content? Read More

#178 Chiang Mai SEO 2019 Recap: The Good, the Bad, the Ugly

Send us Fan MailBefore We Start The most comprehensive link building course weve ever built is still open for a few hours. Shotgun Skyscraper is the most efficient, cost-effective, scalable white hat link building system. Period. This is the last time well be releasing this advanced course. So if you want in, its now or never! Grab it #178 Chiang Mai SEO 2019 Recap: The Good, the Bad, the Ugly Read More

#177 Dom Wells Will Help You Stop Sucking at Website Management

Send us Fan MailBefore we start The most comprehensive link building course weve ever built has reopened for a limited time. Shotgun Skyscraper is the most efficient, cost-effective, scaleable white hat link building system. Period. This is the last time well be releasing this advanced course. So if you want in, its now or never! For more information, #177 Dom Wells Will Help You Stop Sucking at Website Management Read More

#176 Which Pages Should You Build links To?

Send us Fan MailWhat You Will Learn Why you have a lot less control over backlinks these days How you can get more backlinks from the same sites Why internal linking is essential to take advantage of your backlinks How we make sure link juice flows everywhere on our websites Where should I point the links I build? #176 Which Pages Should You Build links To? Read More

#175 Busting Online Business Myths With Veteran Entrepreneur Miles Beckler

Send us Fan MailWhat You Will Learn How the Becklers grew their business from $0 to millions in revenue How Miles changed his approach to online marketing Why the 4-hour workweek is a myth The challenges and blessings of being an online entrepreneur Miles Beckler is one of my favorite online marketers. Why? Because hes successful, has a #175 Busting Online Business Myths With Veteran Entrepreneur Miles Beckler Read More

#174 Onpage SEO Tips With Michal Suski From Surfer SEO

Send us Fan MailWhat You Will Learn The story of Surfer The Surfer methodology How to use Surfer for onpage optimization Michals insights on how SERPs work In this episode, were doing an on-page deep dive with Michal from Surfer. Tune in to hear about Surfers methodology, pro tips on bringing out the best from the tool, and #174 Onpage SEO Tips With Michal Suski From Surfer SEO Read More

#173 Why Amazons October Associates Email Doesnt Mean Your Business Is Ruined

Send us Fan MailWhat You Will Learn Why Amazon is sometimes vague about its rules How FTC regulation might affect your non-US site What we think people can do to stay compliant with the rules You know the feeling You get an email from Amazon Associates and your heart rate jumps up. Did they slash your commissions in #173 Why Amazons October Associates Email Doesnt Mean Your Business Is Ruined Read More

#172 The 6-Step Brainstorming Process We Use to Create Amazing Content

Send us Fan MailWhat You Will Learn Why Dynalist is the go-to app for our brainstorming sessions The exact steps of our brainstorming process Why polish and the WOW factor are essential to great content So thats it: you found the perfect keyword to attempt to rank for. You know if you get the top ranking, youll get #172 The 6-Step Brainstorming Process We Use to Create Amazing Content Read More

#171 8 Untold Authority Hacker Pro Stories

Send us Fan MailWhat You Will Learn The Authority Hacker Pro journey so far Some of our favorite AH Pro members Cool things we learned from the AH Pro community Thats it, its finally here, Authority Hacker Pro is back! After 2 years of not being available, weve finally taken the time to make it great again and #171 8 Untold Authority Hacker Pro Stories Read More

#170 How We Get Free DR90+ Links From Large Publications

Send us Fan MailWhat You Will Learn An introduction to Help a Reporter Out (HARO) The benefits of HARO and why its great supplementary link building How to prospect and answer HARO questions the right way What to look out for when outsourcing HARO link building I know we havent talked about link building in a while and #170 How We Get Free DR90+ Links From Large Publications Read More

#169 Can Googles New Nofollow Rules Kill Blog Comments?

Send us Fan MailWhat You Will Learn Why blog comments were a big thing in SEO 10 years ago The past, present and future of link tags How we approach comments nowadays Why social media is (usually) the way to go for community interaction Blog comments are a staple of WordPress, theyre probably the main thing that differentiates #169 Can Googles New Nofollow Rules Kill Blog Comments? Read More

#168 Why Link Exchanges Are Not as Toxic as You Think, and How to Do Them the White Hat Way

Send us Fan MailWhat You Will Learn A brief history of the hate towards link exchanges What we think about link exchanges today Questions you need to ask yourself before agreeing to a link exchange Link exchanges are basically the link building tactic that has more stigma than meeting your partner on Tinder. In todays episode, Mark and #168 Why Link Exchanges Are Not as Toxic as You Think, and How to Do Them the White Hat Way Read More

#167 How to Use Trademarks to Protect Your Business Without Paying a Fortune w/ Randy Michels

Send us Fan MailWhat You Will Learn Why you should think about registering a trademark as early as possible The exact process of applying for a trademark Trademark levels and how they might impact your Authority site Our trademark adventures with a Twitter handle Trademarks is an increasingly common question that comes up from website owners at all #167 How to Use Trademarks to Protect Your Business Without Paying a Fortune w/ Randy Michels Read More

#166 - Why You Need To Get Into Video To Stay Competitive

Send us Fan MailWhat You Will Learn How video is changing the SEO landscape Answers to the most common beginner video questions Actionable tips on implementing video content into your business Examples of surprisingly successful SEOs on YouTube If you are like me, at this point, you spend more time consuming content on YouTube or Instagram stories than #166 Why You Need to Get Into Video to Stay Competitive Read More

#165 - 7 Actionable Tips to Keep Your Content Fresh and Your Rankings High

Send us Fan MailWhat You Will Learn The problem with too many Game of Thrones jokes Simple edits you can make on your articles to keep them updated The importance of regular content audits How audience feedback can save your rankings If there is one big trend that took off in the last 2 years, that would be #165 7 Actionable Tips to Keep Your Content Fresh and Your Rankings High Read More

#164 13 WordPress Plugins We Couldnt Live Without in 2019

Send us Fan MailWhat You Will Learn A behind the scenes look into how we run our sites A list of 13 awesome plugins we regularly use on our sites Pros, cons and our use cases for each plugin We all love great tools that save us time & money. And youve probably heard Mark complain about it #164 13 WordPress Plugins We Couldnt Live Without in 2019 Read More

#163 - 7 Fatal Mistakes That Are Killing Your Link Building Efforts

Send us Fan MailWhat You Will Learn 7 critical link building mistakes How the future of link building is shaping up How to get links by playing to your strengths In this episode, we discuss the most common link building mistakes and how to avoid them like a pro. If youre making any of these fatal mistakes, well #163 7 Fatal Mistakes That Are Killing Your Link Building Efforts Read More

#162 - 7 Golden Opportunity Niches Youd Be A Fool To Ignore

Send us Fan MailWhat you will learn in this podcast What some of the most promising up and coming niches are Mark and Gaels thought process behind picking a promising niche How to think ahead and corner emerging niches Have you ever wondered how our niche selection process works? Today, well be giving you a never before seen #162 7 Golden Opportunity Niches Youd Be A Fool To Ignore Read More

#161 - 7 Make or Break tactics that could save your business during periods of decline

Send us Fan MailWhat You Will Learn How to deal with Plateaus, decline and stagnation How to approach difficult times within your business The importance of performing a basic SWOT analysis Mark and Gaels lowest points and how they pulled themselves out of them Whether people like to admit it or not, almost every business will go through #161 7 Make or Break tactics that could save your business during periods of decline Read More

#160 - 11 Productivity Tips For Overachievers To Get More Done in Less Time

Send us Fan MailWhat You Will Learn Gael and Marks daily productivity hacks The tools that help us operate at 110% Why having a good chair is important Tips on managing multiple people and staying productive When it comes to independent authority site builders, by far, your most important asset is your time. How you decide to use #160 11 Productivity Tips For Overachievers To Get More Done in Less Time Read More

#159 - Nerdy SEO Debates With Matt Digitty

Send us Fan MailWhat You Will Learn Matt and Gaels critique of E-A-T Matts anchor text strategies Evidence that link echo is really a thing Tips to take your affiliate game to the next level Welcome to the Nerdy Debate Series. In this format, we invite people who are down in the trenches and talk about various topics #159 Nerdy SEO Debates With Matt Diggity Read More

#158 Why Googles No Paid Link Policy is Both Genius and B.S.

Send us Fan MailWhat You Will Learn What Google actually, officially says about link schemes and paid links Surprising implications for link exchanges based on the policy text Why Googles paid link policy is actually a good thing for small sites Most people know about Googles no paid link policy. A lot of people complain about it but #158 Why Googles No Paid Link Policy is Both Genius and B.S. Read More

#157 - Adsense Still Sucks, but Ads Are Becoming Competitive Again

Send us Fan MailWhat You Will Learn The actual pros and cons of ads Quick thoughts on some of the ad networks were familiar with When we would and wouldnt put ads on our sites The future of ad blockers in Chrome Ads have had a bad name in the blogging world, and rightly so. For a long #157 AdSense still sucks, but Ads are becoming competitive again Read More

How To Calculate How Much You Should Pay Yourself

Send us Fan MailWhat You Will Learn Why you should pay yourself first How we manage our salaries and revenue Why knowing your taxes is super important for efficient finances A bunch of mindset traps many business owners fall into For most people, running online businesses will be like a roller coaster ride. You will have years where #156 How to Calculate How Much You Should Pay Yourself (The Method We Use) Read More

How Building a Rockstar Team Helped Nate Ginsburg To Grow a Million Dollar Amazon Business

Send us Fan MailWhat You Will Learn Nates journey from $0 to $1,000,000 Tips to create the ideal job ad Why company values arent just corporate BS Nates weekly team management schedule What does it take to build and sell a million dollar business. Ill give you a hint: you cant do it without a team beside you. #155 How Building a Rockstar Team Helped Nate Ginsburg To Grow a Million Dollar Amazon Business Read More

#154 - 9 Tips to Starting a Site in a Niche You Know Nothing About

Send us Fan MailWhat You will Learn How to figure out if you can become an expert in a niche How to leverage other peoples knowledge to gain authority in a niche How to find an anglein a niche as a newbie Why you need to write your first few articles Many times, when we do niche research, #154 9 Tips to Starting a Site in a Niche You Know Nothing About Read More

#153 -How Much Does It REALLY Cost to Build a Successful Website?

Send us Fan MailWhat You Will Learn How we define a successful site How to create a site for all budget levels, from completely broke to pretty decent Why you need to do things yourself before outsourcing The most common mistakes people make regardless of their budget Building a website is like building a house: there are as #153 How Much Does It REALLY Cost to Build a Successful Website? Read More

#152 - 9 Skills You Should Develop To Take Your Online Business To The Next Level

Send us Fan MailWhat You Will Learn How playing to your strengths is better than trying to fix all of your weaknesses A simple spreadsheet formula that will save you months of work Great tools that dont require design or coding expertise A laundry list of books and resources to develop your tech and management skills Running web #152 9 Skills You Should Develop To Take Your Online Business To The Next Level Read More

#151 - 11 Things We Learned After a Million Podcast Downloads

Send us Fan MailWhat You will Learn Why consistency is extremely important Tips to start podcasting on a budget The cons and challenges of podcasts When we think starting a podcast is a good idea We now have over 150 episodes published on the Authority Hacker podcast, and over 1 million downloads. Thats over 312 years of Mark #151 11 Things We Learned After a Million Podcast Downloads Read More

#150 - The 7 First Things to Outsource for Pro Bloggers (And How to Do It)

Send us Fan MailWhat You Will Learn The key difference between entrepreneurs and average people Why specialists are usually better than generalists The criteria for picking amazing writers Principles for filtering through applicants quickly When we start businesses, we just dream of having an army of people do all the work for us while we just collect the #150 The 7 First Things to Outsource for Pro Bloggers (And How to Do It) Read More

#149 - 9 Things We Learned Analyzing 1.1m SERPS

Send us Fan MailWhat You will Learn Why ranking for long-tail keywords might become harder An in-depth discussion on featured snippets A surprising finding about pages on the 2nd results page Why content quality is still the most important thing to focus on Today Im with Mark, author of The Shotgun Skyscraper Blueprint This is our latest course, #149 9 Things We Learned Analyzing 1.1m SERPS Read More

#148 - Shotgun Skyscraper - How We Scaled White Hat Link Building

Send us Fan MailWhat You will Learn The link building journey that led us to developing Shotgun Skyscraper A quick guide on how to do Shotgun Skyscraper Why you should get the Shotgun Skyscraper Blueprint right now! :-) Yesterday we launched our brand new link building course: The Shotgun Skyscraper Blueprint. This is an advanced link building course #148 Shotgun Skyscraper How We Scaled White Hat Link Building Read More

#147 - How Jason Malone Built A 5 Figure/Month Business With Just 1 Link Building Tactic

Send us Fan MailGiveaway ending soon! Today (Mon 29th April 2019) is the final day of our link building giveaway. If you want to grab $6,700 worth of link building tools and resources, many of which are mentioned in todays podcast, go to authorityhacker.com/giveaway and enter for free today. You might also notice on there that were giving #147 How Jason Malone Built a 5 figure/month business with just 1 link building tactic Read More

#146 - Nerdy Link Building Debates With Charles Floate (Grey vs White Hat)

Send us Fan MailWere Having a Giveaway! Were giving away $6700 of link building tools and courses to celebrate the upcoming launch of our brand new advanced link building course, that should be here just a few weeks from now. Included in the bundle: Ahrefs accounts, Hunter accounts, everything you need to do for high quality link building! #146 Nerdy Link Building Debates With Charles Floate (Grey vs White Hat) Read More

#145 - 7 Tips To Write Better Affiliate Reviews

Send us Fan MailWhat You will Learn The ethics of reviewing products Why good content structure and Call to Action is essential Examples of sites that provide great reviews Many of you monetize with affiliate reviews and we do too. So in this weeks episode, Mark and I will talk about the best ways to create high value, #145 7 Tips To Write Better Affiliate Reviews Read More

#144 - 13 Tips to Thrive as a Non-Native Speaking Marketer

Send us Fan MailWhat You Will Learn The most common concerns about being a non-native marketer How you can become a better writer than many native English speakers Why playing video games is a great way to learn English Tools and sites you can use to improve your language skills One of the most common questions we get #144 13 Tips to Thrive as a Non-Native Speaking Marketer Read More

#143 - The Tactics Thanh Pham Used to Turn a Simple Hobby Blog Into a Multi Million Dollar Business

Send us Fan MailWhat You Will Learn How Thanh turned a personal blog into a business His SEO traffic acquisition tactics How Thanh started a successful podcast, without hosting it himself His product strategy (including how he built up a successful subscription product) Have you ever wanted to go behind the scenes of a successful authority site and #143 The Tactics Thanh Pham Used to Turn a Simple Hobby Blog Into a Multi Million Dollar Business Read More

#142 - 8 Things We're Doing Differently With Our 2019 Sites

Send us Fan MailWhat You Will Learn Our tweaked, simplified tech stack Why good writers matter, and our hiring methodology Details about how we approach niche research Our goals to ramp up linkbuilding As you probably know, we recently sold one of our sites. And one of the questions many people asked us was what are you going #142 8 Things Were Doing Differently With Our 2019 Sites Read More

#141 Nerdy SEO Debates With Kyle Roof the Serial SEO Myth Buster

Send us Fan MailWhat You Will Learn How Kyle ended up on Googles naughty list by running SEO tests Kyles no bs approach to SEO buzzwords like EAT An ancient homepage SEO trick that still works The tools Kyle uses for research and analysis In todays episode Im going to interview and debate with Kyle Roof, who is #141 Nerdy SEO Debates With Kyle Roof the Serial SEO Myth Buster Read More

#140 - 9 Creative Ways to Find Your Link Building Prospect's Email

Send us Fan MailWhat You will Learn Why spending time digging for emails is actually worth it Our favorite tools for email research Why you shouldnt underestimate the power of voice calls Link building is Hard. There is no way around it. One of the most time-sucking sub-activities of link building is finding the email address of your #140 9 Creative Ways to Find Your Link Building Prospects Email Read More

#139 - The Tactics Behind Ben Dziwulskis Six Figure Business WODPrep.com

Send us Fan MailWhat You will Learn Bens journey from no technical skills to an online business empire in a few years His unusual traffic building source using viral video How Ben builds successful courses Bens strategy for successful product launches, including mistakes hes made Ben Dziwulski turned his passion for CrossFit into a highly successful six figure #139 The Tactics Behind Ben Dziwulskis Six Figure Business WODPrep.com Read More

#138 - [Case Study] How We Sold an 18-Month Old Site for Mid Six Figures

Send us Fan MailWhat You Will Learn The story of the site from niche selection to what we did with the money we made How we were able to build links in a competitive niche without paying for them The various steps involved with selling a site Why documenting everything from day 1 is super helpful About 2 #138 [Case Study] How We Sold an 18-Month Old Site for Mid Six Figures Read More

#137 - How to Become a True Authority With Kevin Espiritu

Send us Fan MailWhat You will Learn The story of how Epic Gardening grew into the site that it is today How Kevin uses his various social channels to compound his audience growth The magical world of brand sponsorships and custom affiliate deals Kevins philosophy on becoming an authority in your niche We ran a little poll in #137 How to Become a True Authority With Kevin Espiritu Read More

#136 - 7 Successful Authority Sites You Can Model After

Send us Fan MailWhat You Will Learn How some sites are able to climb the rankings in an impossible niche How a site can use design and layout to build trust Pros and Cons of aiming broad or aiming narrow with a site Why you need to focus on your core business first, and only then expand If #136 7 Successful Authority Sites You Can Model After Read More

#135 - Doubling Down Vs Diversifying: What Should You Do Right Now?

Send us Fan MailWhat You Will Learn Why doubling down is risky, but great for stacking growth Why diversifying is great long-term, but usually requires a lot of resources When we think you should double down and when you should diversify Once you hit a decent level of success in your business you will start getting a gazillion #135 Doubling Down Vs Diversifying: What Should You Do Right Now? Read More

#134 8 Mistakes We All Make When Building Authority Sites (And How to Fix them)

Send us Fan MailWhat You Will Learn Why there is such a thing as too much linkbuilding Why there is life outside of Amazon Why content freshness is hugely important, and an SEO factor A handy shortcode script to always show the current year We recently got a lot of new students for the relaunch of the Authority #134 8 Mistakes We All Make When Building Authority Sites (And How to Fix them) Read More

#133 - Our Top 9 Tools for 2019 and Why We Picked Them

Send us Fan MailWhat You will Learn Why we chose Asana over every other project management tool How bookkeeping apps greatly improve your business The many ways you can use Slack as an information hub Alternatives to every tool we mention in this episode Work environment means everything when it comes to getting stuff done. If you feel #133 Top 9 Tools We Use in 2019 and Why We Picked Them Read More

#132 - 8 Mistakes You Make When Creating Content

Send us Fan MailWhat You Will Learn How outlines are crucial in streamlining your final article How to account for SEO when writing your article Tips on making your content more engaging A list of helpful tools we use when writing our content If you wish to dig deeper into how we approach content creation with detailed, over-the-shoulder #132 8 Mistakes You Make When Creating Content Read More

#131 - Interview: Mads Singers Will Help You Not Suck at Managing People

Send us Fan MailWe are discounting our flagship course on starting new authority sites until January 8th midnight. Go to authorityhacker.com/system to learn more about the promo. Its a brand new course we recorded only a few weeks ago where you see us build a new site from scratch over the shoulder in over 120 videos. What You #131 Interview: Mads Singers Will Help You Not Suck at Managing People Read More

#130 - 11 Tips to Succeed With Authority Sites in 2019

Send us Fan MailWhat You Will Learn How the definition of Authority Sites evolved in 2018 Why mimicking content found in top Google results is surprisingly viable Why doing white hat linkbuilding doesnt automatically mean your links are good Why you should start an Authority Site right now! January 1st is the time for new year resolutions and #130 11 Tips to Succeed With Authority Sites in 2019 Read More

#129 - End of Year Review 2018

Send us Fan MailWhat You Will Learn A summary of our best year so far financially A status update on Health Ambition, Authority Hacker, and our other sites Our major plans for 2019 At the end of the year wed like to take some time to reflect on things. Look at what went well, look at what went #129 End of Year Review 2018 Read More

#128 - SEO Predictions for 2019

Send us Fan MailWhat You Will Learn A recap of our predictions for 2018 (what came true and what didnt) SEO lessons we learned through the Medic update Thoughts on the future of voice and visual search Guest predictions from Matt Diggity and Kyle Roof Last year we made 9 predictions on changes to the online marketing and #128 SEO Predictions for 2019 Read More

#127 - Should You Track Your Rankings

Send us Fan MailWhat you will learn The surprising truth about where many tracking tools get their ranking data Why even Google Webmasters wont give you perfect numbers The importance of long tail keywords in ranking analysis The principles we use to measure the performance of our sites Rank tracking has been the default benchmark since the birth #127 Should You Track Your Rankings Read More

#126 How New Tech Will Change The Way You Build Sites in 2019

Send us Fan MailWhat You Will Learn A crash course on WordPress theme history An analysis of the current website builder/CMS scene Why we think Gutenberg is a huge leap forward Our tech stack for 2019 We are suckers for easy-to-build sites, but the early market of WYSIWYG editors had us struggling with lots of buggy tools and #126 How New Tech Will Change The Way You Build Sites in 2019 (And Why Dynamic Content Sites Are The Future) Read More

#125 Are Conferences Worth Your Time and Money?

Send us Fan MailWhat you will learn A detailed breakdown of the costs involved with attending conferences Useful tips on making the most of your time spent at conferences Examples of actionable things you can get out of an event (feat. AH PRO members) We just spent our own time and money taking 14 flights going to 3 #125 Are Conferences Worth Your Time and Money? Read More

#124 - Conversion Rate Optimization with Kurt Philip

Send us Fan MailWhat you will learn The most common mistakes people make during A/B testing 3 actionable CRO tips you can easily apply to your site right now Why knowing your audience is crucial for optimization When its a good idea to approach an agency for CRO help Kurts thoughts on various optimization tools Todays guest is #124 Conversion Rate Optimization with Kurt Philip Read More

#123 - 10 Mistakes We Made Selling Info Products (And How You Can Avoid Them)

Send us Fan MailWhat you will learn Why proper documentation and backups are absolutely necessary for any Info Product Upsell tips that could easily 2x your profit potential The amazing benefits of having an active community around your product Pros and cons of evergreen content vs launch events Mark sold his first Info product, a frequent flyer ebook, #123 10 Mistakes We Made Selling Info Products (And How You Can Avoid Them) Read More

#122 - Creating New Content vs Optimizing Old Content: Which One Should You Do Right Now?

Send us Fan MailWhat you will learn Why you should maintain at least a basic spreadsheet of all your content Simple tricks we used to increase traffic and user engagement for AuthorityHacker.com When its a good idea to write new content and when its better to re-optimize Onpage and off-page SEO tips for re-optimizing your content We are #122 Creating New Content vs Optimizing Old Content: Which One Should You Do Right Now? Read More

#121 The Struggles of Rebuilding AuthorityHacker.com

Send us Fan MailLast week we launched our new AuthorityHacker.com website! A new design, rebuilt content, new tech stack, a fresh start. So far everything looks good: Traffic seems to be fine Time on site is up 22% Pages/session up 15% Bounce rate down 5% This is the second site we rebuilt this year: the first wasHealthAmbition.com. With #121 The Struggles of Rebuilding AuthorityHacker.com Read More

#120 The Agency Model & Selling Services

Send us Fan MailWhat you will learn A quick update about HealthAmbition and how were doing The benefits and drawbacks of client work The pros and cons of various business models for doing client work Useful tips on doing client work to avoid mistakes we made in the past What is it: something we did in the past, #120 The Agency Model & Selling Services Read More

#119 Upgrading Your Content

Send us Fan MailWhat you will learn Simple ways you can make your reviews unique How to leverage experts for content and links Why you should move away from using stock photos as much as possible How to use multimedia to boost user experience So Google apparently rolled out another update after the big August change. HealthAmbition survived #119 Upgrading Your Content Read More

#118 Picking the Right Tools for Your Business

Send us Fan MailWhat you will learn Things you should consider before buying any tool Why having an exit-strategy for a tool is crucial Why you must never give in to the marketing hype Pros and cons of all-in-one and specialized tools A quick rundown of the tools we currently use on our websites If youve spent any #118 Picking the Right Tools for Your Business Read More

#117 Going from 5 to 6 Figures per Month with Authority Sites

Send us Fan MailWhat you will learn What attributes make people with 6-8 figure sites stand out Why you need to think beyond Amazon Associates if you want to increase your profits Why you need an exceptional team to grow your business Books you must read if you want to step up your management game Tips on increasing #117 Going from 5 to 6 Figures per Month with Authority Sites Read More

#116 Whats Coming for AH + Community Q&A

Send us Fan MailWhat you will learn The future and new focus of the company down the line Details about the upcoming AuthorityHacker and Authority Site System updates Why finding investors isnt always a good growth strategy Our thoughts on The Hoth, Yoast, Trump, specialized vs all-in-one tools, and more Summer is over and were getting back to #116 Whats Coming for AH + Community Q&A Read More

#115 The August Algorithm Update

Send us Fan MailWhat you will learn How the same content both lost and gained traffic for Health Ambition Why you should be wary of news that someone has already figured out how the update works Steps you could take if youve been hit How Google aims to measure complex metrics like trust, and what this means for #115 The August Algorithm Update Read More

#114 Elementor and Page Builders w/ Ben Pines

Send us Fan MailWhat you will learn How Elementor copies the WordPress business model and why it works How Ben compares Elementor to Divi, Beaver, and other competitors When a page builder is essential for your site, and when its not really necessary A sneak peek of upcoming Elementor features Elementor has been growing rapidly to become one #114 Elementor and Page Builders w/ Ben Pines Read More

#113 6 Mistakes You Make Working with Freelance Writers and How to Fix Them

Send us Fan MailWhat you will learn Insights into our writing process The pros and cons of different payment structures Why you absolutely need to write your articles before outsourcing them How to work well with writers and editors Since starting out 9 years ago, we have worked with 150-200 writers and wrote a total of at least #113 6 Mistakes You Make Working with Freelance Writers and How to Fix Them Read More

#112 Advanced Onpage SEO Tricks with Charles Floate

Send us Fan MailWhat you will learn An argument for not always doing what Google wants you to do The most common challenges with SEO agency clients How onpage SEO can drastically improve a site Focusing on old content vs focusing on new content Anchor text SEO magic Why schema might be a bad idea for some sites #112 Onpage SEO with Charles Floate Read More

9 Common Link Building Roadblocks & How to Overcome Them

Send us Fan MailWhat you will learn What to do when you run out of content ideas for your niche How to do efficient email outreach How to prepare for, and deal with inevitable criticism Tips on negotiating links with other sites The importance of follow ups Link Building is really a topic nobody wants to talk about #111 9 Common Link Building Roadblocks & How To Overcome Them Read More

#110 - 9 Low Hanging Fruit Tactics to Boost Your Revenue in 2018

Send us Fan MailWhat you will learn What is and isnt low hanging revenue fruit How you can squeeze more out of the content you already have Great ways of combining A/B testing and affiliate tracking Tips to expand your affiliate opportunities How to avoid unnecessary money pits Getting to make SOME money with your website isnt the #110 9 Low Hanging Fruit Tactics to Boost Your Revenue in 2018 Read More

#109 Content Production: Dripping Vs Batches

Send us Fan MailWhat you will learn SEO Myths surrounding content publishing times What happened to our site after we didnt publish for 9 months Why dripping content is better when you just get started When to batch content anyway How to get the best of both worlds The Dilemma Ever since Google started using Freshness as a #109 Content Production: Dripping Vs Batches Read More

#108 Why Selling Courses Became a Lot More Viable in 2018

Send us Fan MailWhat you will learn Why courses are an AWESOME way to monetize What makes them better than ever in 2018 The exact tech setup we recommend A step by step plan to get started Why Should You Bother With Selling Courses? I know most of you just want to push amazon products to your traffic #108 Why Selling Courses Became a Lot More Viable in 2018 Read More

#107 - Can Neil Patel Really Make all SEO Keyword Data Free? (And What Does it Mean For You?)

Send us Fan MailWhat you will learn Everything about Neil Patels plan to make all SEO data free What a seasoned SEO SAAS Thinks about the situation What that means for authority site owners How tool companies might react The News So about a week ago, Neil Patel, one of the most well-known SEO s in our industry #107 Can Neil Patel Really Make all SEO Keyword Data Free? W/ Tim Soulo from Ahrefs Read More

#106 - Lessons Learned From the Health Ambition Redesign

Send us Fan MailWhat you will learn How we messed up the original build of Health Ambition The challenges we wanted to address with the redesign The new site build & site transition tips The performances after redesign Why there are no shortcuts to a sustainable business Health Ambition was started in 2013. It was started with the #106 Lessons Learned From the Health Ambition Redesign Read More

#105 - Nerdy Affiliate SEO Tips With Matt Digitty

Send us Fan MailWhat you will learn A different vision on building websites than the Authority Hacker way How Matt Optimises his affiliate articles for CTR and rankings The types of affiliate content Matt uses the most How long it takes for a piece of content to earn for Matt How Matt tracks and A/B tests his pages #105 Nerdy Affiliate SEO Tips With Matt Diggity Read More

#104 - How the Big Guns Fight Online Piracy

Send us Fan MailWhat you will learn How your infoproduct is vulnerable to piracy Do anti-piracy systems actually work? What the DMCA is and how to use it Why issuing takedowns in Google can be a waste of time Online piracy has been around as long as the internet. Over half of all internet users admit to it. #104 How the Big Guns Fight Online Piracy w/ Al Evans Read More

#103 - The Death and Rebirth of Micro-Niche Sites

Send us Fan MailWhat you will learn Why micro-niche sites went out of fashion How a micro-niche site can beat a big site in the SERPs Why site builders who hate link building might launch a micro-niche site Our favorite micro-niche sites and what we love about them As some older listeners may remember, before we were building #103 The Death and Rebirth of Micro-Niche Sites Read More

#102 - The Day Perrin Lost $120,000

Send us Fan MailWhat you will learn The importance of having people you can ask simple questions Focus on whats important, dont get sucked down the wormhole What is a PBN Why its important to understand risk Why there are no shortcuts to a sustainable business I dont care who you are, $120k is a lot of money. #102 The Day Perrin Lost $120,000 Read More

#101 - GDPR: A Lawyers Perspective

Send us Fan MailWhat you will learn Who GDPR applies to Why youre probably not going to get hit with a 20m fine What conditions give you legal grounds to store and process data Why you may be liable for service providers you use and how you can reduce this risk How GDPR impacts link building Simple steps #101 GDPR: A Lawyers Perspective Read More

#100 - Celebrating 100 Episodes

Send us Fan MailWhat you will learn How and why did we start Authority Hacker What are our proudest achievements What are our biggest screw ups Whats in store over the short and long term Its been a crazy journey. We almost cant believe weve made it this far. But we have. Weve reached 100 episodes! To celebrate, #100 Celebrating 100 Episodes Read More

#99 - How Small Sites Beat Big Sites

Send us Fan MailWhat you will learn Why smaller can afford to target the keywords that bigger sites cant How having fewer categories can help us outrank higher authority sites Why and how you should build links to your money pages Why it costs big companies more to produce the same content as we produce and how we #99 How Small Sites Beat Big Sites Read More

#98 - Bad Tactics: 9 Internet Marketing Tactics We No Longer Use

Send us Fan MailWhat you will learn Why you shouldnt only target low competition keywords Why you shouldnt be too focused on social shares How different types of content ranks for different types of keywords Where you are probably spending too much on content Where you are probably not spending enough on content The world of internet marketing #98 Bad Tactics: 9 Internet Marketing Tactics We No Longer Use Read More

#97 - Should You Quit Your Job Today And Concentrate On Building Authority Sites?

Send us Fan MailWhat you will learn Why Perrin still works despite owning successful authority sites What is input lag and how understanding it can keep you motivated Why we cant tell you how long it will be before you can quit your job When it doesnt make sense to quit your job at all When and why #97 Should You Quit Your Job Today And Concentrate On Building Authority Sites? Read More

#96 - What Would We Do Differently If We Started Over?

Send us Fan MailWhat you will learn Why you must know how you are going to monetize your site before you get started How creating content hubs make link building more efficient Why mobile design is more important than desktop How link building is the secret to getting regular traffic Why focus is the most important ingredient for #96 What Would We Do Differently? Lessons from 5 Years of Building Authority Sites Read More

#95 - Tim Soulo From Ahrefs Spills the Beans on Their New DR Update

Send us Fan MailWhat you will learn How domain rating is calculated Why you have probably been using DR the wrong way Why you should not use DR in isolation What metrics are best to use alongside DR Tim Soulos number 1 tip to get more search traffic with Ahrefs In this weeks episode, Gael and I are #95 Tim Soulo From Ahrefs Spills the Beans on Their New DR Update Read More

#94 - Should You Use a Fake Persona?

Send us Fan MailWhat you will learn The ethical and legal issues involved in using a fake persona How a fake persona can help you relate to your How a fake persona can stunt the growth of your site How being the face of your site can make it difficult to sell How creating a brand can allow #94 Should You Use a Fake Persona? Read More

#93 The Authority Site Model in 2018

Send us Fan MailWhat you will learn What actually is an authority site? What makes authority sites such an attractive business model? What types of authority sites tend to make the most money? What is changing in 2018? How much does it cost to set up an authority site? In this weeks episode, Gael and I look at #93 The Authority Site Model in 2018 Read More

#92 - 2017: The Year in Review

Send us Fan MailWhat you will learn How we realized our blog content wasnt working and what we did to change it. Why we care more about writing honest reviews than generating affiliate revenue. What happens when you allow problems to grow as the company grows. Why we chose to launch one new site this year instead of #92 2017: The Year in Review Read More

#91 - SEO Predictions 2018: Is Voice Search Set To Take Over?

Send us Fan MailWhat you will learn Why you need to get out in front of the mobile first index. How you may be stuck in the past when it comes to keyword research. The Google product that could have rival Facebook ads. Why competition might be less intense for new sites in 2018. Why content updates could #91 SEO Predictions 2018: Is Voice Search Set To Take Over? Read More

#90 - Does Passive Really Income Exist?

Send us Fan MailWhat you will learn Why there is no such thing as 100% passive income Why you need to work on your business not in your business How to leverage your time by hiring people, creating systems or using services Why you have to have real passion to build a successful site rather than just not #90 Does Passive Income Really Exist? Read More

#89 Is Your SEO Strategy Based Entirely on SEO Myths?

Send us Fan MailWhat you will learn Why keyword stuffing could actually hurt you Why SERP features are not going to kill SEO How you can leverage your size to beat the big companies in the SERPs How building links is cheaper than buying links Why ranking first isnt always worth the investment it take to get there #89 Is Your SEO Strategy Based Entirely on SEO Myths? Read More

#88 - How To Increase Your Revenue Without More Traffic - Monetization Methods You Probably Didn't Think About

Send us Fan MailWhat you will learn How does dropshipping compare to launching your own product? How privately sold ads compare to ad networks. Are info products the easiest way to sell your own products? Are Kindle books worth your time? The logical progression from affiliate to Amazon FBA How you can make a lot of money selling #88 How To Increase Your Revenue Without More Traffic: Monetization Methods You Probably Didnt Think About Read More

#87 We Messed Up Our Launch So You Don't Have To

Send us Fan MailWhat you will learn Why you should sell your own products Why launches allow you to make more money, faster How we structure our launches Why you should allows be truthful with your scarcity offers How to avoid a disastrous launch If you listen to this podcast on a regular basis, Im sure you will #87 We Messed Up Our Launch So You Dont Have To Read More

#86 Turning Paying Off Student Loans Into a Million Dollar Business

Send us Fan MailWhat you will learn How Michelle generates 100k+ traffic from Pinterest per month Why Pinterest is such a good platform for affiliate marketers Why revenue stacking makes your business more secure How affiliate marketing can still provide value years down the line In this weeks podcast Perrin is joined by Michelle Schroeder Gardner from Making #86 Turning Paying Off Student Loans Into a Million Dollar Business Read More

The 'Not A Podcast' Podcast #fail

Send us Fan MailWhat you will learn Why you should always check your sales page using a browser testing tool. If a few people say there is a problem, chances are 100 x more people are actually experiencing it but not complaining about it. Hey Guys, This is not a podcast. This is the story of how a The Not A Podcast Podcast #fail Read More

Undercover Success Series #5 How The AH Team Went from Gray Hat To Multiple Six Figure Site Owners

Send us Fan MailWhat you will learn How mastering funnels turned Authority Hacker into the most profitable site that we own How great keyword research was enough for Perrin to make Here Pup profitable How multiple failures on Health Ambition allowed us to develop a model for authority sites Why Perrin always looks for product opportunities when selecting Undercover Success Series #5 How The AH Team Went from Gray Hat To Multiple Six Figure Site Owners Read More

Undercover Success Series #4 - How Josh Turned a Hobby Into A 7 Figure Authority Site

Send us Fan MailWhat you will learn How creating great offers propelled Expert Photography to a 7 figure business Why ads can be easier to scale than content How hiring the wrong people can be as costly as any other mistake Why Josh has not even considered launching a second site In todays episode, Mark is joined by Undercover Success Series #4 How Josh Dunlop Turned a Hobby Into A 7 Figure Authority Site Read More

Undercover Success Series #3 How Kevin Espiritu Increased Site Revenue by 400% in 12 Months

Send us Fan MailWhat you will learn How Kevin managed to 5x his ad RPM How Kevin drove 3k visitors per day to his site from Pinterest How to target informational keywords to monetize a niche light on products In the third part of the Undercover Success Series, Gael is joined by AH Pro member Kevin Espiritu. Kevin Undercover Success Series #3 How Kevin Espiritu Increased Site Revenue by 400% in 12 Months Read More

Undercover Success Series #2 - How Robert Botha Built An $8,500 Per Month Authority Site in 9 Months!

Send us Fan MailWhat you will learn How you can cut short the length of time it takes for your site to be successful How to prioritize tasks that make money How to stay motivated when it seems like you are not gaining traction In todays episode, Gael is joined by AH Pro member Robert Botha. This is Undercover Success Series#2 How Robert Botha Built An $8,500 Per Month Authority Site in 9 Months! Read More

Undercover Success Series #1 - How Mauricio Preu Scaled Multiple 5 Figures Per Month Review Sites

Send us Fan MailWhat you will learn How to make the jump from 3 figures to 4 and 4 to 5 per month What tactics are generating Mauricio the most revenue right now How to just get started with an authority site How planning for the long term at the beginning can help scale your site In this Undercover Success Series#1 How Mauricio Preu Scaled Multiple 5 Figures Per Month Review Sites! Read More

#85 Getting Banned and Re-Instated By Amazon Associates

Send us Fan MailWhat you will learn How to make sure you dont miss Amazon warning emails How to avoid a warning in the first place How to react if you do get a warning from Amazon What you should do with pricing, images and links to avoid breaching the ToS. In the last two weeks, a fire #85 Getting Banned and Re-Instated By Amazon Associates Read More

#84 Using AdThrive to Maximise Ad Revenue (+ Bonus Content on Sponsored Posts)

Send us Fan MailWhat you will learn How to make your ads more visible How Ad Thrive can make managing ads much easier How to balance ads so that they do not ruin the user experience How to get started with sponsored posts How much you can charge for sponsored posts Who buys sponsored posts and why This #84 Using AdThrive to Maximise Ad Revenue (+ Bonus Content on Sponsored Posts) Read More

#83 How Standard Operating Procedures Can Help You Focus on High Value Tasks

Send us Fan MailWhat you will learn Why a company would want to create SOPs How having SOPs can make your business easier to sell How to create, store and access SOPs How to get buy-in from your team to create a culture of documentation How documentation increases performance and improves consistency Why processes continually improve when they #83 How Standard Operating Procedures Can Help You Focus on High Value Tasks Read More

#82 Internet Law 101 with Richard Chapo

Send us Fan MailWhat you will learn Why you cant trust templated privacy policies and terms of service. How to enforce your terms of service. What types of insurance will protect your business from a legal standpoint. What disclaimers you require if you are earning affiliate income. How to avoid breaching email and SPAM regulations. Why you should #82 Internet Law 101 with Richard Chapo Read More

#81 - Which Page Builder Will Help Grow Your Site

Send us Fan MailThis week Gael is joined by Lewis for his first appearance on the podcast. Lewis has been a writer for Authority Hacker for the past six months. His main job is doing the review content. Basically, we buy him some tools, he plays about with them for a month or so and then writes up #81 Which Page Builder is Right For Your Site? Read More

#80 - 5 Successful Affiliate Sites and What We Can Learn From Them

Send us Fan MailWhat you will learn How a 7-page site is generating over 5 figures per month. What modifiers you can use to target low competition keywords. Why duplicate content isnt always a bad thing. How to instantly become an authority in your field by hiring experts. In this weeks episode, we are trying something a little #80 5 Successful Affiliate Sites and What We Can Learn From Them Read More

#79 - How Long Does it Take to Get Results?

Send us Fan MailWhat you will learn List Item #What factors contribute to authority site success. How Google influences the time taken to get results. How to create the skills required to be successful. What you can do to cut the time taken to be successful. How long it has taken people we know to get results. Its #79 How Long Does it Take to Get Results? Read More

#78 How to Bootstrap A Successful YouTube Channel with Miles Beckler

Send us Fan MailWhat you will learn How to get comfortable talking to the camera How to come up with topics for your video How to increase engagement on your videos How to monetize your channel while staying authentic How to promote your YouTube videos In the podcast this week, Mark is joined by special guest, Miles Beckler. #78 How to Bootstrap A Successful YouTube Channel with Miles Beckler Read More

#77 - Is Email Marketing Dying?

Send us Fan MailWhat you will learn Why internet marketers find email marketing hard How technology is changing the effectiveness of email marketing What the alternatives are to email marketing Where email marketing is still most effective What you should do if you have an authority site In todays episode, Gael and Mark discuss the state of email #77 Is Email Marketing Dying? Read More

Quarterly Update Q2 - 2017

Send us Fan MailWhat you will learn How we launched Authority Hacker Pro in May 17 AH Pro 2.0 Whats in store for the AH Pro Re-boot New members and new roles in our superstar team Our plans to modernize and refocus Health Ambition What we learned launching, even more, new sites The State of Link Building #76 Q2 Update: AH Pro Launch, New Sites Go Live and an Update on the State of Link Building Read More

#75 How to Get to Page One of Reddit with this 5 Step System

Send us Fan MailWhat you will learn How to setup a Reddit AMA with moderators How to boost engagement by pushing your fans to the thread How to use Reddits features to move your thread higher up the rankings How to answer more questions by using a team How to monetize a Reddit AMA In this weeks podcast, #75 How to Get to Page One of Reddit with this 5 Step System Read More

#74 - Level Up Your Site With A Community

Send us Fan MailWhat you will learn Why you should build a community What a community looks like Which platform you should use to build your community How to build a community How to manage and moderate a community In this weeks episode, we talk about building a community for your authority site. For us, building a community #74 Level Up Your Site With A Community Read More

#73 - How To Rebrand Without Losing Traffic

Send us Fan MailWhat you will learn When to rebrand How we grew content around that central piece How we started collecting hundreds of leads from a single page How to redirect your site while maintaining the same site structure How to redirect your site while changing the URL and site structure In todays podcast we are talking #73 How To Rebrand Without Losing Traffic Read More

#72 - Why We Abandoned Our New Office After Just 6 Weeks

Send us Fan MailWhat you will learn Why we decided to get our 4th office despite vowing never to do it again Why we instantly regretted the decision (and closed in a matter of weeks) How we got out of the lease (and lost $5,000 in the process) Why we prefer the remote working model for both ourselves #72 Why We Abandoned Our New Office After Just 6 Weeks Read More

#71 - The Big Debate: Are Content Agencies Worth It?

Send us Fan MailWhat you will learn Why the rising cost of content makes agencies a viable option Some of the key benefits of using an agency over freelance writers How to get the most from agencies by becoming an A+ client How much to pay an agency (and what to expect for the price) Why your brief #71 The Big Debate: Are Content Agencies Worth It? Read More

Grow Your Site Series #5: How To Crush It With Info Products

Send us Fan MailWhat you will learn Why selling info products is one of the most overlooked monetization strategies When (and only when) you should even be considering selling info products Some of our best tips for finding and validating product ideas How to crush it with info products using sales funnels and one-click upsells Our go-to tools Grow Your Site Series #5: How To Crush It With Info Products Read More

Grow Your Site Series #4: How To Build White Hat Links At Scale

Send us Fan MailWhat you will learn Why you dont need to keep chasing the latest link building tactic A step-by-step breakdown of how we scale proven link building tactics Many of the tools we use to automate and scale link building like never before How to overcome the most common roadblocks when handling responses A reminder that Grow Your Site Series #4: How To Build White Hat Links At Scale Read More

Grow Your Site Series #3: Building A Snowball Of Traffic To Your Site

Send us Fan MailWhat you will learn Why bringing people back to your site is a MUCH more profitable strategy How to give people reasons to come back (other than just fresh content) How to use email as the spine of your overall snowball strategy How to increase the size of your snowball with social media marketing Why Grow Your Site Series #3: Building A Snowball Of Traffic To Your Site Read More

Grow Your Site Series #2: Producing And Outsourcing Content At Scale

Send us Fan MailWhat you will learn How to apply to the 80/20 rule when it comes to scaling content How to create content templates for different content types Why templating your content is a MUST for high production of content Some of our core tenets when it comes to hiring great writers Scaling content promotion (and a Grow Your Site Series #2: Producing And Outsourcing Content At Scale Read More

Grow Your Site Series #1: Stacking Business Models For Increased Profits

Send us Fan MailWhat you will learn When to take your one-trick pony site and start stacking business models The difference between doubling down and diversification (and why it matters) Specific business models you can use for stacking (and what we think of them) How to use stacking logic to establish a profitable growth strategy In todays podcast, Grow Your Site Series #1: Stacking Business Models For Increased Profits Read More

#70 - Siphoning, Monetizing & Automating Pinterest Traffic With Kate Ahl

Send us Fan MailWhat you will learn How to identify which niches work well with Pinterest marketing What to do AFTER youve gone through the basic of setting up your account How to accelerate growth once youve got some traction on Pinterest How to consistently turn cold, hard Pinterest traffic into $$$ How to build a hands-off Pinterest #70 Siphoning, Monetizing & Automating Pinterest Traffic With Kate Ahl Read More

#69 - Ask Us Anything: Link Building, Content Embeds, Google FRED, And More...

Send us Fan MailWhat you will learn How we leverage the Skyscraper technique to build links to commercial pages How we handle link removal when it comes to guest posting and guestographics How we use tracking IDs to determine how much revenue our content generates The difference between a niche site and an authority site (and why it #69 Ask Us Anything: Link Building, Content Embeds, Google FRED, And More Read More

#68 Our Exact, Step-By-Step Process For Hiring Talented Writers

Send us Fan MailWhat you will learn When you should be looking to hire a writer (and when you shouldnt) How to design a bullet-proof filtering process for any number of applicants How to craft the perfect job advertisement for maximum response How to build a killer application form that asks all the right questions Multiple platforms and #68 Our Exact, Step-By-Step Process For Hiring Talented Content Writers Read More

#67 - The Product Dilemma: Do You Charge For It, Or Give It Away?

Send us Fan MailIn this weeks podcast, Gael & Mark reveal why free products can be just as valuable as paid products when it comes to growing your business, as well as when you SHOULD charge for a product instead of giving it away for free.

#66 - Elevate Your Game With Mastermind Groups

Send us Fan MailWhat you will learn What mastermind groups are and why theyre useful The 3 different types of mastermind groups available What you can expect to gain (or lose) from a mastermind group The pros and cons of each type of mastermind group In this weeks podcast, were on the topic of mastermind groups. Particularly, were #66 Elevate Your Game With Mastermind Groups Read More

#65 - Google FRED: What You Need To Know

Send us Fan MailWhat you will learn How the new Google FRED update affected our sites Some theories around what actually caused the update Why nobody really knows what caused it at this point Whether or not the authority site model still works (hint: it does) What to do if you get hit by any algorithm update Today, #65 Google FRED: What You Need To Know Read More

#64 - Review Bias: Does Honesty = Sales?

Send us Fan MailWhat you will learn Why all reviews are biased to some level (and why that will never change) Why some reviews are wayyyy more biased than others How to be less biased with your own reviews The effects a negative review can have on someones business How to deal with negative reviews the right way #64 Review Bias: Does Honesty = Sales? Read More

#63 11 Things You Need To Know Before Starting IM Today

Send us Fan MailWhat you will learn Why internet marketing is not a quick-fix solution to your money problems What you need to know in order to have the right mindset in this business Why failure is a natural (and necessary) part of the process What success really look like in the internet marketing world The idea for #63 11 Things You Need To Know Before Starting IM Today Read More

#62 HUGE Amazon Associates Payout Update Incoming: What We Know & How To Prepare

Send us Fan MailWhat you will learn What probable changes are coming to the Amazon associates program this week How much this could impact existing sites How this changes the authority site model How to prepare for it and protect yourself In this episode, Perrin & Gael sit down and talk about the upcoming Amazon associates payout update #62 HUGE Amazon Associates Payout Update Incoming: What We Know & How To Prepare Read More

#61 Q1 Update: Behind The Scenes Of Our Multiple Online Businesses

Send us Fan MailWhat you will learn How we created and launched our new course The Authority Site System How were building a team of superstars to help grow our businesses Some of the exciting changes coming to Authority Hacker Pro How were refining our systems and processes to handle rapid growth Why were also expanding our #61 Q1 Update: Behind The Scenes Of Our Multiple Online Businesses Read More

#60 - The 5 Challenges Of Scaling Your Business For Rapid Growth

Send us Fan MailWhat you will learn How to maintain style and quality of content as you scale production How to support your team without becoming a bottleneck How to plan growth effectively and double-down on whats already working How to identify which problems are actually worth fixing as you scale How to find the right work / #60 The 5 Challenges Of Scaling Your Business For Rapid Growth Read More

#59 - Trading Tipsy Growth Hacks with Noah Kagan

Send us Fan MailWhat you will learn The simple email hack Noah uses to generate ongoing site traffic Gaels method to get more reach with your Facebook page Noahs method to create giveaways with thousands of dollars of prizes for free Gaels new retargeting autoresponder tactic How Noah recruit affiliates to make more sales Gaels exact cart abandonment #59 Trading Tipsy Growth Hacks with Noah Kagan Read More

Podcast #58 - Hiring Superstar Apprentices For Your Business (w/ Justin Cooke)

Send us Fan MailWhat you will learn How superstar apprentices can benefit your business Apprentices vs outsourced teams vs full time staff Which sites to use to hire apprentices How to screen and interview to find the best candidates How much to pay an apprentice How to manage apprentices and turn them into superstars In October last year, #58 Hiring Superstar Apprentices For Your Business /w Justin Cooke Read More

New Year Starter Series #7 - Real Life Examples of Stage 1 Authority Sites

Send us Fan MailThis is episode 7 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn How 3 different stage 1 authority sites are making money How a site in the paintball niche ranks on page Real Life Examples of Stage 1 Authority Sites Read More

New Year Starter Series #6 - Stage 1 Authority Site SEO & Link Building

Send us Fan MailThis is episode 6 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn What SEO is and how it works The 3 schools of SEO and which one you should follow Why you Stage 1 Authority Site SEO & Link Building Read More

New Year Starter Series #5 - How To Do Affiliate Marketing On Your Stage 1 Authority Site

Send us Fan MailThis is episode 5 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn What affiliate marketing is and how it works The pros and cons of affiliate marketing How affiliate marketing can help How To Do Affiliate Marketing On Your Stage 1 Authority Site Read More

New Year Starter Series #4 - How To Build A Credible First Site

Send us Fan MailThis is episode 4 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn Why credibility is important for your marketing efforts Actionable steps to make your site look credible (even if its brand How To Build A Credible First Site Read More

New Year Starter Series #3 - Why Your MUST Avoid Shiny Object Syndrome

Send us Fan MailThis is episode 3 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn What shiny object syndrome is (hint: its a business killer) The problem with shiny object syndrome and why its so Why You MUST Avoid Shiny Object Syndrome Read More

New Year Starter Series #2 - Choosing Your First Niche

Send us Fan MailThis is episode 2 of 7 of the Authority Hacker New Year Starter Series. If you havent been through the previous episodes, we suggest you go and check those out first. What you will learn The most common mistakes we see when choosing a first niche The exact criteria we use when looking at potential Choosing Your First Niche For Your Authority Site Read More

New Year Starter Series #1 - How To Build a Profitable Authority Site in 2017

Send us Fan MailWhat you will learn What an authority site is Why authority sites are a fantastic business in 2017 The different types of authority sites How to make money from authority sites How to get traffic to your site What Is An Authority Site? An authority site is like a typical niche site, but with more How To Build a Profitable Authority Site in 2017 Read More

#57 - Is NOW The Time To Start A New Site?

Send us Fan MailWhat you will learn The benefits of starting a new site The benefits of doubling down on your existing site What you should do Should you start a new authority site? Or double down on your existing site? In this episode we explore the decision making process and where you should focus your efforts.

#56 - Our SEO Predictions 2017 Edition

Send us Fan MailWhat you will learn All our predictions for how SEO will change in 2017 Why mobile first is about to become big The evolution of keyword research into topic research All about the conciseness update On onpage factors becoming less relevant 1. Desktop becomes secondary Google lives in a mobile first world now. Ranking signals #56 Our SEO Predictions 2017 Edition Read More

#55 - Big Vs Small Pages

Send us Fan MailWhat you will learn How to deal with blog limitations as your site grows The case for big content The case for small (targeted) content As weve grown our sites, we often encounter problems in keyword targeting. We know that big content works. We also know that laser targeted content works. So which option do #55 Building Large Sites: Targeted Content Clusters Vs Big Content Read More

#54 - Don't Start A Partnership Until You Listen To This

Send us Fan MailWhat you will learn What it takes to have a successful partnership The common pitfalls of partnerships Why being flexible is crucial How authority sites can benefit from joint ventures How and where to find good partners. Partnership, Joint Venture, or go it alone? Weve done all three. What worked and what didnt? Find out #54 Dont Start A Partnership Until You Listen To This Read More

#53 - Taking Advantage of Holiday Sales

Send us Fan MailWhat you will learn How to take advantage of holiday promos on your site How to create great affiliate roundup posts on sales How to buck the trend, and actually deliver value, instead of profiteering Why discounting isnt always such a good idea How to create a holiday exclusive product Unless youve been living under #53 Taking Advantage of Holiday Sales Read More

#52 - Choosing The Perfect Domain Name

Send us Fan MailWhat you will learn What makes a good and a bad domain name Why you should avoid exact match domain names How to brand your domain correctly Why your domain should be easy to pronounce Which TLDs matter Which tools to use to find domain names that arent already taken How to deal with copyright #52 How To Chose a Great Domain Name For Your Blog or Business Read More

#51 - The Authority Hacker Gear And Gadgets Roundup

Send us Fan MailWhat you will learn Find out all the gadgets & gear we use Why having a great headset is a worthwhile investment What we use to record our podcast Why Apple isnt necessarily our favourite anymore In this episode, Gael and Mark go through all their technical hardware. From Laptops and phones, to mics and #51 The Authority Hacker Gear And Gadgets Roundup Read More

#50 - Behind The Scenes Q3: Lessons From a Six Figure Launch

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#49 - Ask Us Anything #2: Content Audits, Full Width Pages and more

Send us Fan MailWhat you will learn How to produce recipe content? How to pay income tax as an affiliate marketer? What steps to take in a content audit? Why we do the things we do? Should you use a copy protection plugin? Is there any advantage to using full width pages? And much more. In this Episode, #49 Ask Us Anything #2: Content Audits, Full Width Pages and more Read More

#48 - How To Take Advantage Of Push Notifications Before Your Competitors

Send us Fan MailWhat you will learn What Push Notifications are and why they are relevant? Dealing with the Push hate. How Email and Push compare on our sites? A word on unsubscribes. How Push notifications influence traffic quality. Our tool recommendations. Push notifications are a fantastic way to engage users. Yet, few sites are taking advantage of #48 How To Take Advantage Of Website Push Notifications Before Your Competitors Read More

#47 - Everything You Need To Know About Google's Latest Penguin Update

Send us Fan MailWhat you will learn What is Google Penguin and what does it matter for your site? Why this update is different? How to handle negative SEO in future? How good and bad links will work differently from now on? What to expect next from Google? Several years ago, when we ran a digital marketing agency, #47 Everything You Need To Know About Googles Latest Penguin Update Read More

#46 - Why You Must Switch To HTTPS This Year

Send us Fan MailWhat you will learn What changes Google is planning for HTTPS How these changes will affect Chrome users An important SEO impact and why its urgent How to switch to HTTPS simply and easily Google has recently announced major changes to the way non-https sites are handled in Chrome. These will roll out in January #46 Why You Must Switch To HTTPS This Year Read More

#45 - 7 Ways To Make More Money From Your Existing Site

Send us Fan MailWhat you will learn How to optimize content for high value Amazon conversions How to use Google Analytics to improve monetization How to A/B Test your lead gen forms like a boss! Business model and funnel structure improvements The time when we DO recommend look at site speed and structure In part 3 of this #45 The 7 Best Ways To Make More Money From Your Existing Website Read More

#44 - 7 Reasons You Aren't Making Enough Money From Your Websites

Send us Fan MailWhat you will learn Why not seeing something through is a leading cause of failure Why you should never drop what you are doing and to copy another idea How vanity metrics mislead 97% of people Why trust matters How focusing on the wrong things leads to lower profits A lot of people arent making #44 7 Reasons You Arent Making Enough Money From Your Websites Read More

#43 - The 6 Websites We Utterly & Completely Failed At

Send us Fan MailWhat you will learn How we got started in online marketing The exact sites we built with URLs What went horribly wrong What you can learn from this In this episode, we go through our failed websites. This candid discussion shows how even experienced marketers can make horrific mistakes. We hope you guys can learn #43 The 6 Websites We Utterly & Completely Failed At Read More

#42 The Google Opt in Pop Up Update What it Means For You & What To Do Next

Send us Fan MailWhat you will learn What the new Google update is all about What kinds of pop up technologies will and will not be affected by the update 3 ways to live in the post mobile pop up era In this episode Gael & Mark discuss Googles new anti opt in pop up update, what it #42 The Google Opt in Pop Up Update What it Means For You & What To Do Next Read More

#41 Tips & Tricks To Make More Money With The Amazon Associates Program (and how to avoid the Ban Hammer)

Send us Fan MailWhat you will learn How the Amazon associates program works Which niches & keywords work better for Amazon earnings The best way to link to Amazon for click through & conversions How to take advantage of the holiday season to make bank Wether you should use native ads, the amastore and other tools Amazon puts #41 Tips & Tricks To Make More Money With The Amazon Associates Program (and how to avoid the Ban Hammer) Read More

#40 How to Be Successful At Graphic Design Outsourcing

Send us Fan MailWhat you will learn What is the #1 mistake other people make when hiring designers? Start from scratch. New site, basic WP theme. Where do you start hire vs service 99 designs? Lifecycle of design needs Best place to hire designers? Best practice for hiring process? Testing/Interviewing/portfolio? What to look for? What to avoid? #40 How to Be Successful At Graphic Design Outsourcing Read More

#39 - How To Maximize Your Mobile Traffic Revenue

Send us Fan MailWhat you will learn Why most sites are not well optimized to make money from mobile users How to make ads work on mobile How to screen affiliate offers for mobile users Using different types of opt ins for mobile Optimizing mobile for speed, design and layout Most site owners have under optimized mobile revenue #39 7 Things You Should Do To Maximize Your Mobile Traffic Revenue Read More

#38 - How to Generate Extra Income on Autopilot Using Display Ads

Send us Fan MailWhat you will learn How we use display ads on our sites to generate consistent and reliable extra income Which networks to use Trips and tricks to optimize your display ads for extra revenue Display ads are often met with mixed opinions by marketers. But the truth is that the can provide a consistent income #38 How to Generate Extra Income on Autopilot Using Display Ads Read More

#37 The 5 Things You Need To Outsource ASAP To Scale Your Site Up

Send us Fan MailWhat you will learn Which mission critical tasks you should be outsourcing Where to find reliable and affordable people to outsource to How NOT to outsource important tasks (learn from our mistakes!) How to work with and train your team Many of us were sold on the idea that we could outsource our entire business #37 The 5 Things You Need To Outsource ASAP To Scale Your Site Up Read More

#36 Copycats: How to Deal With Them & How To Reverse Engineer Without Being a Clone (Perrin & Gael)

Send us Fan MailWhat you will learn Why Ripping an entire site off is a bad idea and what to do instead How to deal with someone who copies your website How to inspire yourself from the competition without being a blatant clone The things you can and you cant copy from other websites Personal stories on how #36 Copycats: How to Deal With Them & How To Reverse Engineer Without Being a Clone (Perrin & Gael) Read More

#35 Facebook Retargeting For Growth And Profit

Send us Fan MailWhat you will learn How to get cheap and engaged traffic with Facebook retargeting When to start Facebook retargeting on your site Our step by step process for launching retargeting How to expand retargeting with lookalike audiences to grow cold traffic Facebook retargeting is in its golden phase right now. Still relatively undiscovered and therefore #35 Facebook Retargeting For Growth And Profit Read More

#34 - Is It Ok To Use A Fake Persona As The Face Of Your Site?

Send us Fan MailWhat you will learn How and why fake personas are used as the face of websites The ethics of using a fake persona Why you might want to consider a fake person for your site How to create a believable fake persona What to avoid when creating a fake persona Fake personas are a fairly #34 Is It Ok To Use A Fake Persona As The Face Of Your Site? Read More

#33 Which WordPress Theme is Perfect for your Authority Site?

Send us Fan MailWhat you will learn The one mistake most other people make when choosing a WordPress Theme (plus how to avoid it) What to look for when theme shopping Which themes to avoid Our recommended WordPress Themes Everyone who starts a website will quickly come across this problem. Which WordPress theme should you use? In todays #33 Which is The Best WordPress Theme For Your Authority Site? Read More

32 - What Spending Tens of Thousands of Dollars on a Failed SAAS Company Taught us About Running Authority Sites

Send us Fan MailWhat you will learn Why we spent tens of thousands of dollars on a failed SAAS company What BIG mistakes we made and what caused them What we learned from the process How these lessons apply to Authority Site businesses Several years ago, we invested tens of thousands of dollars to build CopyCog, a content #32 What Spending Tens of Thousands of Dollars on a Failed SAAS Company Taught us About Running Authority Sites Read More

#31 How Perrin Grew a Brand New Site to Over 100,000 Monthly Visitors in Under a Year By Building a Content Machine

Send us Fan MailMost of us here are either marketers or entrepreneurs. We like talking about money. We build links. We optimize. We launch products. We promote, promote, promote. But we often skip over one of the most essential parts of internet marketing: content. And no: Im not talking about that content is king B.S. Im talking about #31 How Perrin Grew a Brand New Site to Over 100,000 Monthly Visitors in Under a Year By Building a Content Machine Read More

#30 - How To Find A Niche That Is Guaranteed To Be Profitable

Send us Fan MailWhat you will learn How to choose the perfect niche When search volume matter and when it doesnt Why competition can sometimes be a good thing Why emotions matter Examples of good and bad niches Its one of the most common newbie questions: Which niche should I choose? Its a difficult question to answer as #30 How To Find A Niche That Is Guaranteed To Be Profitable Read More

#29: Ask Us Anything

Send us Fan MailWhat you will learn When is the best time to quit your job? How you can avoid getting sued for plagiarism? How and when to create your first info product? Who gets 2 armrests on a plane? This is our first Ask Us Anything style podcast episode where we turn the reigns over to you, #29: Ask Us Anything Read More

#28: What Does a Day in the Life of an Internet Marketer Look Like?

Send us Fan MailWhat you will learn Simple ways to structure your day as a self employed marketer How different personalities adapt their schedules based on preferences Tips & tricks to boost your productivity and motivation Today, Mark and I answer a reader question that has been asked several times : how do you structure your day when #28: What Does a Day in the Life of an Internet Marketer Look Like? Read More

#27 Selling Websites Tips & Tricks To Transform Your Websites Into Sellable Assets

Send us Fan MailWhat you will learn When to sell your site and when not to sell it The little things that can make a big difference when selling your site How to maximise the valuation of your site The rough way to valuate your site In this episode, Gael and Mark talk about prepping your site for #27 Selling Websites Tips & Tricks To Transform Your Websites Into Sellable Assets Read More

#26 Its a Trap! 8 Things you probably should not worry too much about until you make high 4 figures

Send us Fan MailWhat you will learn Why most online marketing blogs will lead you to do things that dont help your cause Why most tactics are just not worth it if your site is tiny The main things we see our followers do they probably should not In todays episode, Mark and I sit down and talk #26 Its a Trap! 8 Things you probably should not worry too much about until you make high 4 figures Read More

#25 How We Generated $5,102 in 30 Days With Broadcast Emails

Send us Fan MailWhat you will learn Does emailing regular promotions burn your email list? How to structure your offers to reduce unsubscribe rates? The maths behind daily email promotions The revenue we generated after 30 days All the info discussed in this podcast episode can be found on this blog post : https://www.authorityhacker.com/affiliate-broadcast/ Full Transcript Welcome to #25 How We Generated $5,102 in 30 Days With Broadcast Emails Read More

#24 Travel Hacks For Busy Entrepreneurs Part 2

Send us Fan MailWhat you will learn How we slowly took a single piece of content and improved it over time? How we grew content around that central piece? How we started collecting hundreds of leads from a single page? How we built a product from scratch to serve that audience? How we optimised the process over time? #24 Travel Hacks For Busy Entrepreneurs Part 2 Read More

#23 What To Do If You Have Done Grey Hat Link Building in The Past?

Send us Fan MailWhat you will learn Why Grey hat is a bad idea most of the time? What to do if you have done grey hat link building on a long term project? Full Transcript Gael: Hey, guys, welcome to the Authority Hacker podcast, today I am with Mark as usual- how is it going, Mark? Mark: #23 What To Do If You Have Done Grey Hat Link Building in The Past? Read More

#22 Investing & Reinvesting The Profits of Your Authority Sites, What Route To Take?

Send us Fan MailWhat you will learn When to save money in your business When to reinvest in your business When to take money out and spend it on yourself When to take money out and invest it personally Saving money in your business It is safe for businesses to save around 6 months of fixed expenses to #22 Investing & Reinvesting The Profits of Your Authority Sites, What Route To Take? Read More

[Rebroadcast] Behind The Scenes of a $298,195 Blog & Podcast With John Lee Dumas

Send us Fan MailWhat you will learn How John got started from scratch to making almost $300,000 in just 2.5 years. His strategy to grow his audience from day 1 How he decides what kind of product to create His #1 regret and how it can improve your business John is a massive inspiration. I remember discovering him Behind The Scenes of a $298,195 Blog & Podcast With John Lee Dumas Read More

#21 Mark & Gaels Favorite Business & Lifestyle Books

Send us Fan MailWhat you will learn Which books Mark & Gael love (and which books have shaped their personalities and careers the most) Why Mark & Gael actually read books outside of Internet Marketing The one book Gael thinks everyone should read Why Gael & Mark think continuously gaining knowledge is one of the most valuable things #21 Mark & Gaels Favorite Business & Lifestyle Books Read More

#20 What Goals Should You Associate With Each Type of Content?

Send us Fan MailWhat you will learn How to actually derive money off content marketing When to use and not use advertising The type of articles that are the best for list building How to presell with your blog How to direct sell with your blog More and more people are jumping in the content marketing bandwagon but #20 Matching Content Marketing Goals & Content Types Read More

#18 Using Scarcity To Make More Sales : Ethics & Credibility Issues

Send us Fan MailWhat you will learn What scarcity is Why Scarcity is so powerful How Marketers abuse scarcity to make more sales When and where YOU should use scarcity How to implement scarcity technically In this podcast episode, Mark and I talk about the uses of scarcity, how it is often abused and when and how you #18 Using Scarcity Tactics To Make More Sales: Ethics & Credibility Issues Read More

#17 Better Countries To Live in as a Laptop Entrepreneur

Send us Fan MailWhat you will learn What you should look for when picking a host country to work online Different digital nomad favorable options across the world What to look for in a host country Cost As an entrepreneur, you have to be cost sensitive. The less you spend on sustaining yourself, the more you can spend #17 Better Countries To Live in as a Digital Nomad Read More

[Rebroadcast] Bryan Harris on Building An Email List, Content Upgrades and Selling to Your List

Send us Fan MailWhat you will learn How Bryan became an incredible online marketer by imitating his role models How Bryan approaches creating content by asking the right questions How he uses a tactic TV show writers use to get his audience HOOKED to his content How he bakes content upgrades inside his content to collect most of Podcast #9: Bryan Harris on Building An Email List, Content upgrades And Selling To Your List Read More

[Rebroadcast] How to Start a Top Notch Corporate Blog With Breanden Beneschott From Toptal

Send us Fan MailWhat you will learn How to differentiate yourself from your competitors when blogging as a business. How to setup your editorial team to ensure success. How to pace content production and release How to promote content as a corporation How to transform your corporate blog visitors into buyers The one mistake most people fall for #16: Breanden Beneschott from Toptal.com on Creating a Kick Ass Corporate Blog Read More

#15 Should You Open an Office? Traditional Business vs Remote Business

Send us Fan MailWhat you will learn Mark & Gaels story running an office for 3+ years then going full remote The Pros & Cons of opening an office The Pros & Cons of going full remote When you start making some money and look into hiring some help, a question is going to cross your mind: Should #15 Should You Open an Office? Traditional Business vs Remote Business Read More

#14 Facebook Ads vs SEO : Which is Better for You & Which One Should You Start With?

Send us Fan MailWhat you will learn The Pros & Cons of SEO vs Facebook Ads Our recommended plan of action to mix SEO and Facebook ads to grow your site faster. Facebook Ads Facebook ads is the new kid in the block. Mark and I are using these more and more to grow audiences fast and reach #14 Facebook Vs SEO: Which One Should You Start With? Read More

[Rebroadcast] Rand Fishkin on Creating & Promoting Big Content on a Bootstrap Budget

Send us Fan MailWhat you will learn The steps Rand would go through to bootstrap a new startup with content marketing. How to validate your content ideas to avoid wasted resources. How to know what to put inside your content to increase its chances of success. How to convince influencers to contribute and amplify your content. How to #13: Bootstrapping With Rand Fishkin From Moz (And How To Plan Big Content For Your Website) Read More

#12 The Agency Traps: Pitfalls of Running An Agency or Consultancy

Send us Fan MailWhat you will learn The Pros & Cons of running an agency/consultancy What we learned running an agency for 4 years Why we quit running an agency Before we started running authority sites, Mark and I ran an agency for 4 years. We started it on the floor of the single room we rented here #12 The Agency Traps: Pitfalls of Running An Agency or Consultancy Read More

#11 Travel Hacks For Busy Entrepreneurs (Part 1)

Send us Fan MailWhat you will learn What is a content upgrade How to technically implement a content upgrade What kind of results you can expect from content upgrades How to craft your content upgrades 3 tips to make content upgrades convert even better Because we know you are busy, here are all the points mentioned in this #11 Travel Hacks For Busy Entrepreneurs (Part 1) Read More

[Rebroadcast] How To Become a More Productive Marketer With Thanh Pham From Asian Efficiency

Send us Fan MailWhat you will learn How to get rid of the getting started paralysis. How to build up the motivation needed to get stuff done. How to get back to focused when you get distracted. Getting rid of emergency emails that kill your focus. The 2 simple tools you need to double your productivity today. How How To Become Twice More Productive And Get Stuff That Matters Done With Thanh Pham From Asian Efficiency Read More

#9 Hacks To Optimise Your Business Earnings & Spend (And keep as much money as possible)

Send us Fan MailWhat you will learn What is a content upgrade How to technically implement a content upgrade What kind of results you can expect from content upgrades How to craft your content upgrades 3 tips to make content upgrades convert even better In todays podcast, Mark and I talk about something you are going to have #09 Selling Things & Spending Money as a Business: Get The Most Bang For Your Buck Read More

#8 Is SEO Making You Create Boring Content?

Send us Fan MailWhat you will learn Why SEO tends to yield boring content Examples of boring content created because of SEO How to fix the issue Why SEO Makes You Create Boring Content? Most traffic heavy keywords tend to be boring informational searches related to problems some people in your market may have. However, many times, unless #08 Is SEO Making Your Create Boring Content? Read More

[Rebroadcast] Step by Step Keyword Research Process With Spencer Haws from Niche Pursuits

Send us Fan MailWhat you will learn The Exact steps spencer goes through to find keywords he can rank for The minimum number of searches recommended when picking a keyword The 4 things to look at when evaluating the competition for a keyword Keyword structures that work almost every time that you can use in any niche 1 #07: Spencer Haws On Keyword Research For Niche & Authority Sites (His Step By Step Money Keyword Finding Process Included) Read More

#06 Top 5 Reasons For Not Getting Started & Our Answer To Them

Send us Fan MailWhat you will learn The top 5 reasons for not having a business our readers give us Our straight reply to each of them How we would handle common obstacles preventing you from starting a business. Here are the top 5 reasons for not having a business yet our readers gave us and how we #06 Top 5 Reasons For Not Getting Started & Our Answer To Them Read More

#5 The Best Productivity Tools To Run Your Online Business (Most Are Free)

Send us Fan MailWhat you will learn The list of tools we could not do business without How we use each tool and why its so great Here is a list of most of the apps we talk about on the podcast, most of them are free or freemium. Enjoy! Google Apps Google apps is the framework that #05 The Best Productivity Tools: What We Use To Run Our Online Businesses Read More

[Rebroadcast] How We Built $2,500/month Passive Income From a Single Blog Post

Send us Fan MailWhat you will learn How we slowly took a single piece of content and improved it over time. How we grew content around that central piece How we started collecting hundreds of leads from a single page How we built a product from scratch to serve that audience How we optimised the process over time #04 How We Transformed A Successful Blog Post Into $2,500/Month Passive Income Read More

#3 How To Adapt Your Lifestyle To Become a Successful Online Entrepreneur

Send us Fan MailWhat you will learn The 5 Lifestyle changes YOU can make to increase your chances of success How to save a bunch of money you can reinvest in your online business. How to make time for your projects even if you have a busy life How to plan your time carefully. We receive a lot #03 Resolution Time: How To Adapt Your Lifestyle To Improve Your Chances of Becoming a Successful Online Entrepreneur Read More

#2: Steve Kamb From Nerdfitness On Becoming an Authority When You Are Not An Expert

Send us Fan MailWhat you will learn How to become an authority even when youre not an expert How Steve managed to differentiate himself in an ultra competitive industry How Steve figured out the perfect branding with the help of his audience How to build a forum the right way How to transform an active community into 6 #2: Steve Kamb From Nerdfitness On Becoming an Authority in Your Field When You Are Not An Expert Read More

#01 The Authority Site Model 2016 Edition

Send us Fan MailWhat you will learn What is an authority site and how is it different from a niche site? What are good niches for Authority Sites How to get traffic & monetise it with authority sites The Pros & Cons of the authority site model Our main lessons so far and where we want to take #01 The Authority Site Model 2016 Edition Read More

#00 Welcome To The Authority Hacker Podcast & What To Expect

Send us Fan MailWhat you will learn Why we rebooted the Authority Hacker Podcast What Authority Hacker is and why it is different What you will find inside the Authority Hacker Podcast How Mark & Gael got to build authority sites for living The bonus you can get for reviewing this podcast on iTunes Welcome to the Authority #00 Welcome To The Authority Hacker Podcast & What To Expect Read More

Confessions Of A SEO

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Legacy SEO Practices Are Killing Your AI Visibility - Season 6, Ep 19

This week I hope you catch my drift that we need to stop optimizing for 'strings' and start anchoring for 'entities.' If youre still bolding keywords to get clicks, youre playing a game that ended in 2024. In less than 15 minutes, Im breaking down the Great Technical Divorce between legacy SEO and AI Induction, and showing you there is a path to not settle for the temporary impermanent citation.Last week's episode: https://www.confessionsofanseo.com/podcast/confessions-s6-ep-18-why-we-need-to-write-for-machines-first-so-people-can-find-us-season-6-episode-18/Mentioned in the show:VizzEx - https://vizzex.ai/vizzex-pro/Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is...

Confessions S6, ep 18 Why We Need to Write for Machines First (So People CAN Find Us) - Season 6, Episode 18

Well, get ready for some high level digital marketing blasphemy. You heard me right the first. We do need to write for the Machine First because if we don't, the People won't be able to find us.Last week's episode: https://www.confessionsofanseo.com/podcast/helpful-content-is-a-math-problem-not-a-moral-one-season-6-ep-17/Mentioned in the show:VizzEx - https://vizzex.ai/products/Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEOAn easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an...

Helpful Content is a Math Problem, Not a Moral One - Season 6, Ep 17

This week is another cautionary tale because most of us don't have a 300 Million in ARR like ClickUp.https://vizzex.ai/the-clickup-seo-autopsy/Last week's episode: https://www.confessionsofanseo.com/podcast/the-1-club-achieving-gemini-induction-in-the-age-of-compute-tax/Mentioned in the show:https://contentlevers.xyz/blog/clickup-blog-traffic-dropVizzEx - Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEOAn easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

The 1% Club - Achieving Gemini Induction in the Age of Compute Tax

This week I share about my testing VizzEx to see if it can recovery a site that was hit in the February 2026 spam update. But its actually a victim of the Compute Tax within the "information supply chain".I even get into predicting when the next Core Update will occur and how if we plan it right and get our sites quiet - then we may find we can get into the Gemini Knowledge Stage.Last week's episode: https://www.confessionsofanseo.com/podcast/the-energy-economics-of-ai-answers-season-6-episode-15/Mentioned in the show:https://www.confessionsofanseo.com/podcast/bot-crawl-space-and-time-season-6-episode-7/https://www.confessionsofanseo.com/podcast/the-code-is-more-like-guidelines-than-actual-rules-confessions-s6-episode-8/https://www.confessionsofanseo.com/podcast/is-google-cracking-down-on-ai-content-season-6-ep-9/https://www.confessionsofanseo.com/podcast/you-had-the-authority-all-along-backlink-truths-season-6-ep-10/https://www.confessionsofanseo.com/podcast/ip-laundering-how-google-built-an-answer-monopoly-by-seizing-your-content/https://www.confessionsofanseo.com/podcast/how-to-make-your-content-a-magnet-for-ai-citation-season-6-ep-12/https://www.confessionsofanseo.com/podcast/the-next-evolution-of-indexing-season-6-episode-13/https://www.confessionsofanseo.com/podcast/parsing-the-parsing-of-html-response-to-sotr-105-season-6-ep-14/Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you...

The Energy Economics of AI Answers - Season 6, Episode 15

This week we're going to have that conversation - The Compute Tax imposed on your content by Gemini.Its not what you would think!Last week's episode: https://www.confessionsofanseo.com/podcast/parsing-the-parsing-of-html-response-to-sotr-105-season-6-ep-14/Mentioned in the show:https://www.confessionsofanseo.com/podcast/the-next-evolution-of-indexing-season-6-episode-13/Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEOAn easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

Parsing The Parsing of HTML - Response to SOTR (#105) - Season 6, Ep, 14

This week's episode is in response to a Search Off The Record, Episode #105. In it, Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient and then...the wheels came off the wagon for me!I consider this a friendly rebuttal to their claim that BECAUSE the html standard is so forgiving - nothing says that you can't make all the headers H1s on your article. The browser will figure it out.[cough]B***s**tNot and get recommended in Gemini, Claude, ChatGPT or other LLMs.Oops, I don't need a mood ring, I have a face! This episode is...

The Next Evolution of Indexing - Season 6, Episode 13

This week's episode is basically with AI environments and search overlapping, we're now at a point where we need to go BEYOND indexation INTO Induction. Our content needs to rise above the consensus and showcase a Unique Indentification Signal.And no place better than Confessions of An SEO and no person more able to introduce you to the process of of Induction than Carolyn Holzman.This marks a move from a search environment to an "AI recommendation era" requiring new optimization strategies.Last week's episode: https://www.confessionsofanseo.com/podcast/how-to-make-your-content-a-magnet-for-ai-citation-season-6-ep-12/Mentioned in the show:Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48Subscribe to Confessions of...

How To Make Your Content A Magnet for AI Citation - Season 6, Ep 12

If AI don't find a coherent site in the top 100 results, we're getting "average" answers.In this week's episode, I share a deep dive into AI's Autonomous Discovery Cycle. Its a wave we want to ride. Its not a hack, its how to be a signal architect.Last week's episode: https://www.confessionsofanseo.com/podcast/ip-laundering-how-google-built-an-answer-monopoly-by-seizing-your-content/Mentioned in the show:Listicle Forensic AnalysisSubscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEOAn easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman -...

IP Laundering How Google Built an Answer Monopoly by Seizing YOUR Content

I know its not new news that Google isn't providing sources for their AI Search answers but that doesn't mean we should gloss over it.The European Publishers Council has filed a complaint says Google takes our private Intellectual Property also known as our expert insights and runs it through Gemini to make it appear to be "public" knowledge aka Google's answer claiming that the source of the answer is...Google.Is Google creating derivative works without a license? You be the judge.Last week's episode: https://www.confessionsofanseo.com/podcast/you-had-the-authority-all-along-backlink-truths-season-6-ep-10/Mentioned in the show:Google's Links in AI Answers Study76% of AI Overview Citations Pull From Top 10PagesAI Overviews...

You Had the Authority All Along: Backlink Truths - Season 6, Ep. 10

Got a question this week about how much of the success we're getting is the result of only on page SEO or backlinks.I got a lot clearer as the week progressed at to why I think the absolute best way to get backlinks is from yourself and build your own domain quality.This episode - Last week's episodehttps://www.confessionsofanseo.com/podcast/is-google-cracking-down-on-ai-content-season-6-ep-9/Mentioned in the show: 2022 November - https://searchengineland.com/links-may-be-less-important-to-the-google-search-ranking-algorithm-in-the-future-389364April 2024 - https://www.searchenginejournal.com/google-overfocusing-on-links-could-be-a-waste-of-time/512661/Get early access to Vizzex. Tools that I use and recommend:Vizzex - Helpful Content Analysis ToolIndexzilla -https://www.indexzilla.io (indexing technology)SEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or...

Is Google Cracking Down on AI Content- Season 6, Ep 9

Over the past month, our industry has coalesced around a convenient explanation for the February visibility declines: Google is finally cracking down on AI generated content.I spent the last 2 weeks retracing the steps of the article datasets which first surfaced the huge decline in visibility for some of the biggest names in our industry.Building on the topic from last week - Here's link to the article - Is Google Cracking Down on AI content?This episode - https://www.confessionsofanseo.com/podcast/is-google-cracking-down-on-ai-content-season-6-ep-9/Last week's episodehttps://www.confessionsofanseo.com/podcast/the-code-is-more-like-guidelines-than-actual-rules-confessions-s6-episode-8/Mentioned in the show: https://www.confessionsofanseo.com/podcast/monopoly-bingo-season-5-episode-39/Linkedin Post on AI generated content - Where are they nowSteve Toth post - Google YoY dataGet...

The Code is more like Guidelines Than Actual Rules - Confessions S6, Episode 8

This week is more about the news that slid under the radar for most, but I caught them and now it looks like everything we wondered about in 2022 when Google killed the URL parameter tool has come home to roost.I bring the receipts to demonstrate that the Canonical code is more like guidelines than rules.This episode - Last week's episodeLast weeks episode: https://www.confessionsofanseo.com/podcast/bot-crawl-space-and-time-season-6-episode-7/Mentioned in the show: https://www.confessionsofanseo.com/podcast/season-2-episode-15-wow-its-all-the-blue-socks-google-url-parameter-tool/https://developers.google.com/search/blog/2022/03/url-parameters-tool-deprecatedhttps://ed.codes/blog/weird-shopify-seo-issue-millions-of-indexed-pagesGet early access to Vizzex. https://vizzex.ai/aitruth-replayWhere does your site drop off the siteRadius in the Helpful Content classification system?Join in a special group and be the first to know how to determine it.Tools...

Bot Crawl Space and Time - Season 6, Episode 7

Googlebots new 2 MB crawl cap is the headline, but the real drama is how long the bot actually sticks around on your page before it bails.In this episode of Confessions of an SEO, Carolyn pulls back the curtain on Googles quiet 2 MB limit update, then pivots to the underdiscussed bottleneck.If your best stuff is hiding behind slow scripts, bloated hosting, or itll load eventually JavaScript, this is the episode you don't want to miss.This episode - https://www.confessionsofanseo.com/podcast/bot-crawl-space-and-time-season-6-episode-7/Last week's episodeThe Mystical Listicle - Is it Endangered in Google?Mentioned in the show: https://www.seroundtable.com/googlebot-file-limits-40876.htmlhttps://spotibo.com/google-2mb-limit-test/Test Semantic Software on Wordpress. Apply to be...

The Mystical Listicle Is It Really Endangered in Google? - Season 6, Episode 6

Wow I had fun with this one! Total shout out to Lily Ray for providing the germ of not JUST this week's topic but the idea of a friendly stress-test test of the conclusion of the suggested toxicity of the listicle format when used in a self-serving, templated kind of way.Plus we have clear signal from last week's episode test where I wondered if I could rehabilitate my "Crawled, not indexed" content by applying the knowledge of that indexation threshold based on structure.There is a write up - feel free to email carolyn [@] confessionsofanseo.com while I'm figuring out where...

Crawled Not Indexed Solved - Season 6, Episode 5

This week's episode is likely one of the most actionable solutions to a perennial problem - Crawled Not Indexed page status in Search Console.Based on the indexation research a content threshold for getting indexed was discovered. This episode is where I explore a page that went from Indexed to Crawled Not Indexed to Unknown to Google and back to Crawled Not Indexed.The test hypothesis is that if there is a threshold and I've ensured the page now is revised for that threshold that resubmitting via search console, the index status will be achieved for this page.Stay tuned for test results...

LLMs Don't Rank Sites - They Synthesize Trust - Season 6, Episode 4

So yeah, people ACT like all the AI LLMs are going to RANK their site. But that isn't what they do when they make recommendations in overlays and responses.This came from a post on LinkedIn - lots of meat on the bone but this phrase stuck out - "LLMs don't rank websites. They synthesize trust."So how exactly do they do that? In this week's episode even though I mention 4 areas - I focus on 2 of them that are 100% within our control.Social MediaDiversity of platformsSchemaOur websitesthis episode - https://www.confessionsofanseo.com/podcast/llms-dont-rank-sites-they-synthesize-trust/Last week's episodehttps://www.confessionsofanseo.com/podcast/too-many-tags-on-the-dance-floor-season-6-episode-3/Test Semantic Software on Wordpress. Apply to be...

Too Many Tags On The Dance Floor - Season 6, Episode 3

The rule of 7 also reinforces the concept of having to repeat new information, we can't just get it in one delivery like last week's episode.So in today's I share an almost over-the-shoulder on what chunking actually is from an operational standpoint and an example of what MIGHT happen if you adopt it.Results may vary.But its a sure fire way to get your content INTO the index and increase your odds even further that your content will be considered for those coveted page one AI overlays in search results."Google continues to dominate the global search market with a share of...

Blow Chunks in SEO - Season 6, Episode 2

This week's topic comes from Google's own podcast - Search Off the Record where Danny Sullivan provides Google's take on whether or not we should change our content formats ONLY to help get cited by AI models more.Needless to say, I share my "irreverent" opinion backed up with never before shared testing data that backs up one of Google's patents which supports chunking content like a normal person which works for both people AND LLMs.Last week's episodeHorizontal Content Analysis For SEOMentioned in the showTest Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. https://vizzex.ai/Article about...

Horizontal Content Analysis Brings LLM Insight - Season 6, Episode 1

New Season's first episode. In this week's show there's some confession and then an insight on what a horizontal analysis brought forth about backlinks for semantic graph.Last week's episodehttps://www.confessionsofanseo.com/podcast/helpful-content-analysis-tool-vizzex-season-5-episode-51/Mentioned in the showTest Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the...

Helpful Content Analysis Tool - Vizzex - Season 5, Episode 51

Last episode of Season 5 and I get to play with the cure for any Helpful Content issues on your wordpress sites - and this is just the beginning.Apply to be a part of the beta for Vizzex. https://vizzex.ai/Last week's episodehttps://carolynholzman.com/a-few-of-my-favorite-things-in-2025-season-5-ep-50/Mentioned in the showDecoding the Helpful Content System of GoogleTest Semantic Software on Wordpress - Apply here: https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO...

A few of my favorite things in 2025 - Season 5, Ep 50

Wow, episode 50 with one more left in Season 5. In this show I share my favorite episodes over the last 49. Join me as I countdown my top 3 favs.Last week's episodehttps://www.confessionsofanseo.com/podcast/a-good-kind-of-sticker-shock-season-5-ep-49/Mentioned in the showhttps://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2025-12-01/Disinformation_reportTop 3 favs#3 - Season 5, episode 35#2 - Season 5, episode 47#1 - Season 5, episode 48Test Semantic Software on Wordpress - Apply here: https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions...

A Good Kind of Sticker Shock - Season 5, Ep 49

This week I share one of the most offline kinds of marketing that this SEO loves because it leverages a revenue stream that is easy to forget and costly to ignore.Last week's episodehttps://www.confessionsofanseo.com/podcast/written-in-the-logs-googleothers-gemini-alignment-season-5-ep-48/Test Semantic Software on Wordpress - Apply here: https://vizzex.ai/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is...

Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48

Its almost like the move to Gemini was planned for a long, long time. Recent server logs revealed an expanded type of crawler with a distinctive pattern seen prior to the change to Mobile First on Halloween on October 2023.Last week's episodehttps://www.confessionsofanseo.com/podcast/vector-embedding-for-2025-alec-season-5-episode-47/Mentioned in the show:https://www.webmasterworld.com/search_engine_spiders/5111701.htmBeta Sign up for Semantic Software - Google FormTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts....

Vector Embedding for $2025 Alec! - Season 5, Episode 47

In this episode we're playing the 'connection' game again - using my favorite crayon, The Helpful Content System Analysis and how vector embedding explains in more engineering jargon the same thing I've been saying.Don't worry I explain what I mean so it makes sense to an non-SEO person.Beta Sign up - Google FormLast week's episodehttps://carolynholzman.com/breathing-through-the-noise-season-5-episode-46/Mentioned in the show:How HC and Gemini are alignedhttps://www.americanwaymedia.com/gemini-and-helpful-content-timelines/contains a playback of the episode as well as a graphic timeline of various events related to each one.Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX...

Breathing Through the Noise - Season 5, Episode 46

This week's topic was inspired from a Twitter post from Suganthan Mohanadasan suggesting that the SEO community has a mental health issue - we're arguing now over everything - no consensus anywhere.And no one is talking about it.Let's dive into this on this week's Confessions of an SEO.Last week's episodeSEO vs GEO vs AIO equals IR Mentioned in the show:Twitter post https://x.com/Suganthanmn/status/1990020182035861827About Snippet DigitalIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested...

SEO vs GEO vs AIO equals IR Information Retrieval - Season 5, Ep 45

This week's topic is "What Do We Call What We Do?". Is it still SEO? Or is is GEO or AIO?Lots of discussions but ultimately I think there's a more accurate description - IRO - Information Retrieval Optimization.IMHO we are doing is what we have always done - optimize for Information Retrieval.Last week's episodeThe Halloween Google Update That Never HappenedMentioned in the show:MORE speculation reported on "unannounced" Google updatehttps://www.seroundtable.com/google-search-ranking-volatility-nov7-40401.htmlIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl...

The Halloween Google Update That Never Was - Season 5, Episode 44

Thank you to Ahrefs for being the sponsor of this episode.Check out the Webmaster Tools - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's show topic is a response to the speculation of a Halloween Google Core Update. Since I had the data from all the dates in question, I thought it might be fun to go back as see if there were any alternate explanations for the volatility and ranking swings.Spoiler alert!!! There are!Last week's episodeTopical Cohesion vs Topical AuthorityMentioned in the show:Speculation reported on "unannounced" Google updatehttps://www.seroundtable.com/google-search-ranking-volatility-october-28-40339.html Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool...

Topical Cohesion Is Designed Topical Authority is different - Season 5, Ep 43

Thank you to Ahrefs for being the sponsor of this episode.Check out Brand Radar https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic was inspired from a fellow SEO, Shaun Anderson, creating his breakdown of Google's internal Content Warehouse API documentation that was leaked in May 2024.I love how he did this and while I differ from the specific conclusions made about Topical Authority - he also confirmed siteFocus and siteRadius - relate to the topical width and breadth of a site - something I refer to as "Topical Cohension." And this is at the heart of my Helpful Content System analysis.Check it out - a...

Let the Games Begin - Season 5, Ep 42

This week I took everyone with me on my new project - more of a cautionary tale for business owners but wow was it entertaining, subtly sad and ultimately resolved even if the friendship didn't make it.I'm definitely enjoying this new to me project and looking forward to setting up the basics out of the gate.Here's what happened this week.Last Week's episodehttps://www.confessionsofanseo.com/podcast/how-much-did-that-content-really-cost-season-5-episode-41/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform Youtube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf...

How Much Did That Content Really Cost? - Season 5, episode 41

Never listen to news articles on the radio while in your car about electric infrastructure unless you like to torture the brain on un-sustainability issues. In this week's show let's talk about how civil war battlefields and AI power demands intersect and how that depressing concept lead me to a positive, more hopeful place about the capacity for the human brain to find a new way for an old problem.And yes, SEO is in the mix because we are feet first into this new reality.Last Week's episodehttps://www.confessionsofanseo.com/podcast/duplicate-content-works-until-it-doesnt-season-5-episode-40/Mentioned in the showIn-chip cooling fluidhttps://news.microsoft.com/source/features/innovation/microfluidics-liquid-cooling-ai-chips/Why you need liquid cooling for AI performance at...

Duplicate Content Works Until It Doesn't - Season 5, Episode 40

Thank you to Ahrefs for being the sponsor of this episode. Automate technical SEO with Ahrefs https://ahrefs.com/ai-tech-seo?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025. This week's show is me parsing out the answer to a question that I regularly get asked in my forensic analysis consulting.The TOP issue that I find regularly in my consulting relates to some form of duplicate content.And the question is - Why can't I keep doing what I'm doing when I see it everywhere?My answer: It works until...Last Week's episodehttps://www.confessionsofanseo.com/podcast/monopoly-bingo-season-5-episode-39/Mentioned in the showMy SEO Pet Peeves - Season 1, Episode 26 (2021)Google's Leaked API Documention - https://searchengineland.com/unpacking-googles-massive-search-documentation-leak-442716Looking for a TOC wordpress plugin...

Monopoly Bingo - Season 5, Episode 39

This week's show caps off a spectacular September for Google. This latest in the madcap adventures of dog in the manger style approach - Google killed off the &num=100 parameter. The backbone of many SEO tools using the Google API.While ruled a monopoly, they get to keep Chrome and have to share their index data.Let's connect the dots.Last Week's episodehttps://www.confessionsofanseo.com/podcast/ill-do-it-my-way-season-5-episode-38/ (a follow up to Season 1, episode 2 "Why I Dislike Client SEO".)Mentioned in the showhttps://ppc.land/semrush-confirms-significant-operational-impact-as-google-eliminates-n-100-serp-parameter/https://www.confessionsofanseo.com/podcast/google-retains-custody-of-chrome-season-5-ep-36/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and...

I'll Do It My Way - Season 5, Episode 38

Thank you to Ahrefs for sponsoring this episode. Apply a brand marketing use case to monitor and measure using Ahrefs.https://ahrefs.com/use-cases/brand-marketing?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This show is kind of a follow up to Season 1, episode 2 "Why I Dislike Client SEO".But in this episode I parse out why we THINK that agency SEO is the only way to monetize our SEO skills.Maybe that's a weigh station for some that are like me and looking for a more balanced power dynamic between SEO and a principal.It took some doing but I think I've assembled the parts to create the true freedom I've been working to...

Happy 4th Birthday Crawl or No Crawl - Season 5, Episode 37

Thank you to Ahrefs for sponsoring this episode. Get tickets and check out the speaker lineup for Ahrefs Evolve.https://ahrefsevolve.com/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This time every year since 2022, I take the time to celebrate the "birthday" of this project. It is, outside of Google, the longest running SEO testing having completed year 4 and moving into year 5.There is no one more surprised than me at the amount of valuable side benefits to testing for first pass and second pass through Google's indexation system.Its led to some ground breaking analysis in regards to the Helpful Content System now wrapped into the Core algo.In case...

Google Retains Custody of Chrome - Season 5, ep 36

Thank you to Ahrefs for sponsoring this episode. UseAhrefs for Competitive Intelligence. You can get started with Ahrefs for free today!https://ahrefs.com/use-cases/competitive-intelligence?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about where Google stops and Chrome begins and much like the judge in the antitrust case brought by the DOJ, its not clear.What actually IS the relationship between Google, Chrome, paid ads and search??? Equally not that clear. Google has to share and in that sharing they will get to keep custody of "Thor's hammer" also known as Chrome.Mentioned in the show:https://www.vanderbilt.edu/jetlaw/2025/05/25/googles-chrome-antitrust-paradox/https://www.reuters.com/sustainability/boards-policy-regulation/google-must-pay-425-million-class-action-over-privacy-jury-rules-2025-09-03/https://www.seobythesea.com/2013/06/google-patents-on-author-signature-values-and-authority-scores/Last week's episode - https://www.confessionsofanseo.com/podcast/the-google-crawler-crisis-of-august-2025-season-5-ep-35/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots....

The Google Crawler Crisis of August 2025 - Season 5, Ep 35

Thank you to Ahrefs for sponsoring this episode. Learn aboutAhrefs Web Analytics. You can get started with Ahrefs for free today!https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about the recent incident where Googlebot and even Bingbot stopped crawling some particular sites. Lots of information that is was happening since August 8, 2025.But what REALLY happened? Why did Google not know it was happening? How do we know it wasn't the failure of some server side rendering (SSR) hosting platforms? How do we know Google fixed it?All this and more in this week's episode.Mentioned in the show:Primary News Coverage & SEO Industry ReportsSearch Engine...

Is Mo Content Mo Better? Season 5, Episode 34

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Brand Radar Addon. You can get started with Ahrefs for free today!https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I share my thoughts about the opening at Google for the New Google Search Liason position. It has a new name and depending on where you live - that salary is going to either make you or break you apparently.Then I delve into the exciting world of content - whether its word count or seo as a service feature - do we and our clients do BETTER with more content or are we shooting ourselvs...

AI SEO Confession - Season 5, Ep. 33

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Always-On-Audit tool. Get started with Ahrefs for free today!https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I confess that I haven't been fully vocal about what has shifted but more importantly what has been rattling in my head for the last few months was liberated by two colleagues whose work I respect.I set up a page on my site because I want to see how many go through it but this is not an affiliate - whether you choose to see the light or not that's up to you.https://www.confessionsofanseo.com/entity-elevation-workshop/If you want to go straight...

Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform and their GBP Monitor. Get started for free today!https://ahrefs.com/gbp-monitor?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's episode was a reality check on an article that was teasing with providing from fresh take on Google's indexation principles.The article appears to have taken a Google conference presentation (which was likely just explaining their existing processes) and repackaged it as if it contained new revelations.I am reminded of a famous Vermont quote about people who moved there, lived for 30 years and claim their children are "Vermonters".When a cat gives birth to kittens in an oven,...

Pivoting Is Awareness Season 5, Episode 31

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Explorer in Webmaster Tools and get started for freehttps://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Catching up in Linkedin this week was sobering reality. None of us like it - and the way past this is likely through it. I've had to pivot many times in my life after successfully creating various businesses. Its easy for human to think any pivot is just a fancy "quit". But is it?Marketing seems to be in flux for everyone - firmly convinced that all we have to do is change the bus and then we'll be...

NAVER what it seems - Google's Latest Crawler

This past week I witnessed Google's crawling system quietly issue a type of crawler that I hadn't seen before. Its a googlebot along with a South Korean's search engine crawler agent that has a particular crawling function.In this episode I talk about how I know this came from Google and due to the specificity of how the string is styled and the timing of Korean language and support in Gemini and Gemini Live.Last week's episode - https://www.confessionsofanseo.com/podcast/hreflang-international-tag-of-mystery-season-5-episode-29/Mentioned in the show:Helpful Content and Geminihttps://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Companion Articles on American Way MediaThis week's articlehttps://www.americanwaymedia.com/googlebot-posing-as-naver-iphone-app/Season 5 episode 28https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/German Soccer website visitor listhttps://www.leipziger-fussball.de/B4YCounter/statistiks/details.php?b4yc_day_details=2025-07-19&b4yc_ap=8Breakdown of the string...

Hreflang - International Tag of Mystery - Season 5, Episode 29

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Audit in Webmaster Tools and get started for freehttps://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Hreflang. International SEO. Shopify ability to create subdirectories to target international audiences.Couple that with a question from an SEO trying hard to reconcile while the "Big Boys" can get away with duplicate content.Or is there something more?He has questions.Answers were found based on practice and a simple file formatting.Last week's episode - https://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Mentioned in the show:Shopify example URLS:https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide https://www.shopify.com/au/blog/ecommerce-seo-beginners-guideGoogle Sitemap of Hreflang clustered URLshttps://developers.google.com/sitemap_1_of_30.xmlShopify Examplehttps://www.shopify.com/au/blog/ecommerce-seo-beginners-guideLooking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation...

How Google "Fixed" Their Biggest Asset (And Made You Do All The Work)

Thank you to Ahrefs Marketing Platform for sponsoring this episode. Learn about Ahrefs Webmaster Tools and get started for free https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Now that we're full on into the breakdown of the traditional model of SEO as a service, it got me to wondering WHY helpful content?What problem did HC rules solve?Multiple HCU updates could represent iterative cleaning passesThe "helpful" framing obscures the de-duplication benefitExplore with me some alternative explanations about what we're looking at and why!UPDATE: Companion article with infographic timeline https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/google-core-update-june-2025-dont-be-afraid-publish-now-season-5-ep-27/Mentioned in the...

Google Core Update June 2025: Don't Be Afraid, Publish Now - Season 5, Ep. 27

Thank you to Ahrefs for sponsoring this episode. Click here to learn about Patches - https://ahrefs.com/blog/site-audit-patches/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Launching new content into a Core Update? Are you crazy??? Crazy like a fox!In this episode I share an unorthodox approach to content strategy while an update is running. Its more of a "Hold My Beer" approach to be sure but the data, server logs and results suggest a contrarian approach is the best when Google opens up the system like they have in this update.Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/every-tool-is-a-weapon-if-you-hold-it-properly-season-5-episode-26/Mentioned in the...

Every Tool Is A Weapon IF You Hold It Properly - Season 5, Episode 26

Thank you to Ahrefs for sponsoring this episode. Click here to learn about AI Content Helper - https://ahrefs.com/blog/ai-content-helper/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I sort through some recent articles about the impact of AI overlays on the business of SEO.Is there such a thing as a "GOOD" AI?Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/the-fatal-flaw-in-your-correlational-ranking-data-season-5-ep-25/Mentioned in the show:Amanda Natividad - VP Marketing at SparkTorohttps://amandanat.substack.com/p/ai-but-make-it-goodGoogle Search Zero Click Studyhttps://searchengineland.com/google-search-zero-click-study-2024-443869Three Options For Google - DOJ trialhttps://www.justice.gov/atr/media/1397781/dlPublicly Traded Brands on AI and Googlehttps://detailed.com/public/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io...

The Fatal Flaw in Your Correlational Ranking Data - Season 5, Ep 25

Thank you to Ahrefs for sponsoring this episode. Click here to learn about Brand Radar https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025I have for a long time loved software that provides correlational data - the things that move together in search results.Its been a part of SEO testing - thats how we could test various factors in 2015 to see how they moved together and that culminated with multiple softwares providing that kind of information gold that would guide our on page SEO priorities.But now we have entered a phase where because of Google and its all Googles fault - there is a fundamental Flaw that...

The Power Paradox - The AI Energy Crossroads

Thank you to Ahrefs for sponsoring this episode. Click here to gain AHrefs certification https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode -https://www.confessionsofanseo.com/podcast/im-kind-of-a-big-deal-season-5-episode-23/Mentioned in the show:https://aibusiness.com/data/meta-signs-nuclear-deal-to-power-ai-growthhttps://www.constellationenergy.com/newsroom/2025/constellation-meta-sign-20-year-deal-for-clean-reliable-nuclear-energy-in-illinois.htmlhttps://www.rand.org/pubs/commentary/2025/05/could-ai-really-kill-off-humans.htmlIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others...

I'm Kind of A Big Deal - Season 5, Episode 23

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Site Explorer https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This past week there was a huge uproar within the SEO community and it had to do with Cyrus Shepards dissection of a wave of reputation management style content posting by Neil Patel for something that happened 11 years. Yeah, THAT Neil Patel.Patel and his companies were served with a civil lawsuit from FTX, a bankrupt company that formerly operated a cryptocurrency exchange and crypto hedge fund. [Wikipedia]Are there larger implications for the SEO industry?Does great power come with great responsibility?Do we as a...

What's Mine is Mine - Season 5 Episode 22

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's show started out as an AI crawler test then a "whose content is it" conversation culminating in Jenny Jenny Abouobaia's Linkedin post titled, "Google Broke the Unspoken Contract And No Ones Talking About It".We're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/the-demise-of-dmarge-season-5-epi-21/Mentioned in the show:https://www.linkedin.com/pulse/google-broke-unspoken-contract-ones-talking-abouobaia-midm-mcim-c2yzf/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEOhttps://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any...

The DEMISE of DMARGE - Season 5, Epi. 21

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/rank-tracker?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I do a compare and contrast between an honest and transparent sharing of an established publisher who got caught in a helpful content snare and my analysis of sites that I consulted on before that led me to discover what was the culprit.Spoiler alert.The experience and my analysis lined up perfectly.Then I shared my own examination of the site aided by Google LLM. And then a path to recovery but not by undoing what is there but by getting the site to be...

Google Agrees With Me About TOC Links - Season 5, Ep 20

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_202https://ahrefs.com/site-auditThis week I found out that Google Search Team agrees with me - Table of Content links are hurting people's sites.Thanks to the generosity of Tomiko Harvey, she compiled some observations from that closed door, no camera meeting and wrote about it on her blog and made a couple of videos.But this just isn't about bringing BAD news to the TOC conversation, I'm bringing good news - don't look now but we're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. Fix The...

Ain't Hard To Follow 1000 Cows - Season 5, Episode 19

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Keyword Explorerhttps://ahrefs.com/keywords-explorerIn this week's Confessions I am sharing the data breakthrough on my Helpful Content Analysis. Short answer. What if Big Data Obscures what can only be seen at the atomic level of a site - two urls, one day, one search term?Last week's episode - Meet GoogleOtherMentioned in the show:Confessions Season 5, Episode 8 Trad Keyword Research Failing Us - inspired by Dale Bertrand article on Search Engine LandTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs Web Analytics - https://ahrefs.com/web-analyticsYoutube Channel -Confessions...

First to Crawl, Chance to Index - Meet GoogleOther

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Web Analytics.https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this week's Confessions I'm introducing my field observation about GoogleOther crawler that comes to new content with a Google build.Its kind of a creepy crawler.But it throws page URLs into the crawling system like ball machine over the plate. I share the crawl data from three new sites, their GoogleOther data during an update and afterwards.Last week's episode - Accidental Indexing Momentum: From 1 page indexed to 57 in 3 daysMentioned in the show:GoogleOther CrawlerTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC...

Accidental Indexing Momentum: From 1 page indexed to 57 in 3 days

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Webmaster Tools.https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this week's Confessions I share the results of a test that I was running subconsciously! OK, it was by accident that I set this up but WOW did this give a glimpse into how a tiny little line of code is powerful regardless of how you set it.Learn from my "test" and take advantage of the power of this information.Don't just try not to hurt your site, follow the best practice, check your work and this will lead you to create a healthy...

SERP Inversion - Season 5 Episode 16

Today I'm going to a new hunch about the volatility in search results as measured by the SEO weather tools like Semrush and others. SEO tools that measure the volatility within the results on a daily basis.Conventional wisdom would say the times when the volatility is high is NOT the time to take measurements with SEO tool that use correlational math - like Cora SEO software.But is that true?What else might be at work specifically in the LOW volatility times?This week's Confessions offers a unique viewpoint on how to interpret low and high volatility in the SERPS and how knowing...

Indexers Gotta Index, right?

Accidentally, I learned that THIS episode is the 200th episode of Confessions of an SEO! Yay me! Ive learned a lot and this week Im going to go through three ideas or conceptions that the SEO community holds in regards to indexing that Id like to debunk.1. Indexers index content because they have a special door into to Google2. Indexers produce a crawl on demand - think Googles indexing API3. Every article online about indexer comparison data is current and accurate Mentioned in the showhttps://www.searchlogistics.com/learn/seo/link-building/backlink-indexers-test/https://www.penzu.com/robots.txtYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla...

Is this the Golden Age or Gilded Age of AI

Wasn't sure exactly what the topic was this week until I just stopped thinking about it - and it came.In today's show I talk a little about one of my favorite time period and place of my movies and books and smash right into wondering if this is the Golden Age or Gilded Age of AI.Hope you enjoy it.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher....

Just EEAT it!

Finally, now we know what EEAT is about - not!But what we do know is what it is NOT and that many in our industry have been claiming they did something that according to John Mueller is just not possible.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn...

The March Core Update of 2025 is Over!

Yes, that is my data-driven analysis from server logs - its over and the whole process is nearly complete.In this episode I talk about the new Chrome bot seen on March 20th and how a news story from February was discernible within server logs.I kid you not.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to...

March 2025 Core Update and Indexing API

This week it would wrong of me not to talk about the current running Core update that started on March 13th. Something very interesting is under the hood and "might" be the reason there aren't a lot of anecdotal gnashing of teeth.Also in this week, I break down how I KNOW with certainty that Google's Indexing API is useless for the average site.Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor...

What 16 Million Pages Can Say Part 2

So much data, so many things to talk about.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.Mentioned in the showPart 1 of What 16 Million Pages Can Say [insert link here]Article on Indexing and Serving Data on 16 Million Pagehttps://indexcheckr.com/resources/google-indexingYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your...

What 16 Million Pages Can Say Part 1

What a load of data! That's what I thought when I read a new analysis from LinkCheckr on 16 million pages and their state of indexing.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.Mentioned in the showArticle on Indexing and Serving Data on 16 Million Pagehttps://indexcheckr.com/resources/google-indexingTrad keyword search episodehttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/trad-keyword-research-failing-242170048Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or...

Trad Keyword Research Failing Us

Keyword research has been the foundational activity in SEO since, well, forever. Grab a list of search phrases and optimize a page for each was standard when I entered into SEO.But data reveals that "trad" keyword research is not getting us what we or our clients want.There is a new idea on the block - espoused by myself and others. This week I share an article by Dale Bertrand from Search Engine Land - https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880Mentioned in the showhttps://searchengineland.com/fix-traditional-keyword-research-search-intent-451880https://www.confessionsofanseo.com/podcast/buying-is-hard-season-4-episode-26/Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting...

Anchor Links OK But Not All Are - Season 5, Episode 7

Where do you get your SEO knowledge? How much information out there is just a repeat of what you can read already and perhaps walk away with a higher understanding from the original?I call article like the one I talk about today as Fast Food SEO journalism. And its everywhere.I happen to have a passion about Table of Content links so when there's an article that implies Google says # in URLs are OK - I want to know what precisely is being discussed.Mentioned in the Show -Search Engine Journal article - Google reassures that #anchor urls in gsc are...

Content Over the Threshold - Season 5, Episode 6

In this episode you will hear about one of my test sites that took a "dirt nap". If you don't know what that means, count yourself lucky!Mentioned in the Show -Last week's episode where I shared my threshold detailshttps://www.youtube.com/watch?v=dcL6uHMkepwYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman...

Healthy Relationship Between Site and Search - Season 5, Episode 5

In this episode we're gonna get to brass tacks on backlinks and reasons why if you build them on sites or in a fashion that is NOT going to permit Google to take them into the index and/or serve, you're wasting your time. Think of this as know before you go with that backlink source. Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessions #magicmind #mentalwealth #mentalperformance https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (indexing service) GSC Tool - https://bit.ly/gsctool Interested in supporting this...

Scale Ruins Some Things - Season 5, Episode 4

Have you had "scaling" conversations without know they were "scaling" conversations? How much of our time could be saved if we figured out if it NEEDED to be scales vs just assume everything worth doing is ONLY worth doing if you can scale it. Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessionsjan #magicmind #mentalwealth #mentalperformance https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (indexing service) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in...

Helpful Content - Patent or SERPS? Season 5, Episode 3

Welcome to Season 5 of Confessions of an SEO podcast! This week I unpack a discussion on what do you do when Google Patents say one thing and the SERPS imply another? How can both things be true at the same time and our heads not explode? Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessionsjan #magicmind #mentalwealth #mentalperformance https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Article about Patent Transparency - Do As I say, Not as I Do Bruce Clay Article about Google Granted New Similarity Patent Tools that I use and...

Schema Screaming - Season 5, Episode 2

Welcome to Season 5 of Confessions of an SEO podcast! In this episode I'm sharing my schema testing data at least as how it stands here in January 2025. You can find my test write up on this page - https://bit.ly/indexdetector - slight scroll down to the words "Schema Testing on a BLANK page testing write up" And in the YT thumbnails - you'll find the video where I screen share my way through the test write so you can follow along. https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Season 5, Episode 1 -...

SEO Expertise and Lack of Awareness - Season 5, Episode 1

Welcome to Season 5 of Confessions of an SEO podcast! In this episode i talk about an article about a Search On The Record podcast from Google engineers. https://www.searchenginejournal.com/google-podcast-discusses-seo-expertise/536606/ https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Interview with Jesper Nissen https://www.youtube.com/watch?v=LssaigpBYiI Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (LAUNCHED!!!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -...

Final Episode - Happy New Year's Eve - Season 4, Episode 50

Final episode of Season 4! Wishing you and yours a wonderful, warm, expansive New Year! https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the show: https://www.youtube.com/watch?v=LssaigpBYiI link to the Monday training - Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (LAUNCHED!!!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support - An easy place to leave a...

An SEO Christmas Eve - Season 4, Episode 49

This is one of the last 2 episodes in Season 4. As I started to update my indexation history log, I saw that as of today this is my 1200th day of testing. Round numbers are fun and sobering too! https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the show: https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513 Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (LAUNCHED!!!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it most every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at...

SEO Testing - A Reality Check - S4, Episode 48

This week I am sharing a very sensitive topic about SEO testing. At least, sensitive to me. Publishing a test and claiming it did something matters. There are protective measures in SEO testing as I learned it - 1. the test set up 2. the peer review using known search engine and indexation behavior to ensure that the test was indeed TESTING the hypothesis 3. a conclusion indicating if results were clear, absent or mixed aka inconclusive It is the responsibility of the seo testing community to protect the trust we have developed over the past 10 years of testing....

The Journey is as important as the SEO destination - Episode 47, Season 4

Too much outcome, not enough journey In this episode are updates about what I'm working on and things I want to get better at in 2025. Mentioned in the show Season 1, episode 2 - Why I Dislike Working With SEO Clients Tools that I use and recommend: Indexzilla - https://www.indexzilla.io (Coming Soon!) Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -...

Helpful Content in all the wrong places - Season 4, Episode 46

Looking for (helpful) content in all the wrong places In the countdown to the end of 2024, I talk SEO testing groups, not so Helpful advice for Helpful Content and look into 2025 for what I'd like to experience in the new year. Mentioned in the show ENTITY ELEVATION BLACK FRIDAY OFFER All the pricing and discounts can be found at https://www.entityelevation.com/ Special Annual Entity Membership - $1997 - Includes a special bonus access to our NEW SEO testing group. https://www.entityelevation.com/?add-to-cart=5742 Regular Black Friday Entity Membership - $797 for 3 months then $297/mo Both Memberships receive access to the Local...

Results on Helpful Content Classifier Testing Does HC read? - Season 4, Episode 45

Test results are in! Finally we have some data that gives us signals if the Helpful Content System Classifier is reading our content between the optimizations. Mentioned in the show https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. ENTITY ELEVATION BLACK FRIDAY OFFER All the pricing and discounts can be found at https://www.entityelevation.com/ Special Annual Entity Membership - $1997 - Includes a special bonus access to our NEW SEO testing...

Over the Shoulder Launch into An Update - Season 4, Episode 44

Well, its not REAL SEO testing until you do it a couple more times. In this episode you get to listen over my shoulder as I launch two more tests in the ongoing series of "Does Helpful Content "READ" the words between our optimizations?" Its really my effort to demonstrate that HC is completely topical, even if there's a dash of technical seo in it that the engineers forgot to account for - or if they did, they couldn't. Mentioned in the show https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase...

November Core Update, Really Google? Season 4, Episode 43

Just when we thought we might get out of a Q4 Black Friday Google Core Update - they go an toss one in the mix on a monday - 3 weeks before Black Friday. To reward those that read these notes - Mentioned in the show https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it...

Helpful Content System Does Not Read Content - Season 4, Episode 42

Its early in the testing timeframe and it woud appears that the Helpful Content System does NOT read content - at least in a way that relates to your writing style. But there DOES seem to measure something. To reward those that read these notes - https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. Mentioned in the show https://spotifyanchor-web.app.link/e/pzdKdZGuvNb Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page...

I'm Your Huckleberry - Test to know if Helpful Content System Actually Reads - Season 4, Episode 41

When it comes to getting advice from the SEO community about how to get out of a Helpful Content Update Smackdown, most of the advice implies that the HCS ACTUALLY reads your content. OK, I'm your huckleberry! Let's test. In this show I share more of the history of seo testing from the early days of 2015 -to today - and why I'm more than happy to test to see if the Helpful Content System actually reads content to determine if its "helpful" or not. Mentioned in the show https://spotifyanchor-web.app.link/e/pzdKdZGuvNb Magic Mind - Special Offer - use coupon code SEOPod20...

Does Helpful Content System READ content? - S4, Episode 40

Couldn't get my mind off Kyle Roof's groundbreaking contest entry that ended up providing evidence that Google doesn't read. Got me to wondering - does Helpful Content System read? So many people are advising that content has to be written more helpful, maybe it does? Mentioned in the show - Last week's episode https://spotifyanchor-web.app.link/e/pzdKdZGuvNb How Kyle Roof Got SEO Famous by Kyle Roof Updated Automated Content Spam Google Loophole Writeup on Latin Site Magic Mind - Special Offer - use coupon code SEOPod20 Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every...

Hitting Google Like a Hurricane, Season 4, Episode 39

This past week was a bit of a roller coaster ride for many people in the US. Got me to thinking of a time when an SEO showed Google no mercy and gave us SEOs something that forever changed our view about Google. Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Tools that I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99...

No Such Thing As Helpful Content - S4, Episode 38

I realize that is a bold claim. If you're looking for helpful content you're looking in the wrong place - I'm a bit of a radical on Helpful Content because I bring data. And so far my theory and fixes have held up- even GOOGLE confirmed what I found so far and even gave me the names of the things the Helpful Content System is programmed to measure. Finding it was actually the easy part. Applying it is what separates us as SEOs. Mentioned in the show - Last week's episode https://spotifyanchor-web.app.link/e/pzdKdZGuvNb Magic Mind - Special Offer - use coupon...

Forbes is the new Reddit - Season 4, Episode 37

This was a big week - talked about the loss of the google cache AND how it impacted the indexation testing. THEN - The article by Lars Lofgren CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them Another reason why news sites are exempt from being held to the same standards of Helpful Content System. Magic Mind - Special Offer - use coupon code SEOPod20 and Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Good news on the indexer front. Can't wait to share it! You can text Confessions -...

Site Reputation Abuse Enforced Manually - Why?

In this episode - the return of an early type of segment called - The Facebook Question Grab Bag - if you've ever wondered which keywords belong in the same article or a separate one, I'll share how I do this process. Then we The article in Linkedin- Google Leaked Documentation and the Helpful Content System Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Good news on the indexer front. Can't wait to share it! You can text Confessions - 512-222-3132 Check out my HCS guide ($) You will want to read my write...

Walking on Sunshine - Season 4, Episode 35

You've heard me complain about Google - but today is not that day - I went positive and chose today to list the top 3 things that I'm grateful for about Google - Things mentioned in the episode - What Happened With My First SEO Client Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Good news on the indexer front. Can't wait to share it! You can text Confessions - 512-222-3132 Check out my HCS guide ($) You will want to read my write up on what I observed in various sites that were...

Getting Stung By Your SEO Company - Season 4, Episode 34

This episode did not come easy. It became more of my mini-version of the road to Ninevah - to quote Jonah, "do I really have to do this?" Yeah. I did. The curse of being able to see what is going on in an SEO strategy from the outside, is the inability to unsee it. I did not name names because I wanted to speak freely about my opinion about what I saw. Figuring this out, brought me no joy. Things mentioned in the episode Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites PLUS...

One Rule To Wring Them All - Season 4, Episode 33

Indeed, One Rule to Wring Us All - pardon my Lord of The Rings pun today. I watched several LOTR adventures over the holiday. Today I went a little more into why we need to put field data into context. What questions can what we see tell us? Let us not be satisfied with repeating data without context. PLUS big news on the indexer front. Can't wait to share it. Things mentioned in the episode Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Magic Mind - https://magicmind.com/seopod COUPON CODE - SEOPOD20 You can text...

ReBroadcast - WOW! All the Blue Socks - Google Parameter Tool Gone

This week I thought while I was on the road - it was time to revisit my conversation with Ted Kubaitis from 2022 in anticipation of Google sunsetting the parameter tool in Google Webmasters. Its particularly poignant given all the recent parameter issues and well, canonical if I'm being honest. Did everything turn out as Google planned? You can text Confessions - 512-222-3132 Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU....

Spontaneous Something - August Core Update - Confessions Season 4, Episode 32

Well, I hope you're happy - we got the update some of you were hoping for - or as I like to call it Spontaneous Something. Indexation is doing something and then I went through possible explanations of what we might be seeing because if I KNEW what we were seeing, I would likely have signed a non-disclosure with Google. You can text Confessions - 512-222-3132 Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by...

Googlebot Worthy - Season 4, Episode 31

This week's show is a gentle rant. It started innocently enough talking about an article of a published test on Javascript and Googlebots. Last week's episode Mystery of the Negative SEO Canonical You can text Confessions - 512-222-3132 Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0. To...

The Mystery of the Negative SEO Canonical

In this week's show I share my trip down the rabbit hole that brought me right back to where I am. Here are links to the articles discussed in this episode. Negative SEO Canonical Google XML Sitemap Bug Tom Anthony Bug Bounty Details Google Developers Ping Demise Check out my HCS guide Ep 22 - What's Canonical Got To Do With It You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford...

The SEO Struggle Bus - Season 4, Episode 29

In this week's show I briefly review this summer's episode's so far. And then I hit the ground running on what I'm calling The SEO Struggle Bus. There's a reason it is a struggle. Helpful Content should be called UnHelpful Content to Google and then it would make more sense. Check out my HCS guide Ep 22 - What's Canonical Got To Do With It Ep 24 - Fast Food SEO Ep 25 - An Eye For An Eye SEO Ep 26 - Buying is HARD Ep 27 - Schadenfreude SEO Ep 28 - Get Curious NEW SERVICE: Helpful Content...

Get Curious - Season 4, Episode 28

Welcome to Season 4 Episode 28 of Confessions of an SEO Episode 7 of Confessions of an SEO Mountain Edition 2024. In this week's show, I talk about what might be an inflection point for many agencies and seos. Its time to get curious, it's time to learn from the serps and stop telling Google it's all their fault. If you're trying to follow the puck, you're already late. NEW SERVICE: Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation. email - confessions@americanwaymedia.com to get on the...

Schadenfreude SEO - Season 4, Episode 27

Welcome to Season 4 Episode 27 of Confessions of an SEO Episode 6 of Confessions of an SEO Mountain Edition 2024. This weeks topic is Schadenfreude SEO - yes that is German and Ill connect it together. My passion is forensic seo. SEO is always problem solving but in my case I get to work on sites because its a bad problem. I call this twisted joy 'Forensic SEO aka Schadenfreude SEO' - where I play detective on digital disasters and secretly revel in every clue. I could be a bad person, or do I just take exceptional professional pride...

Buying IS Hard, Season 4, Episode 26

Welcome to Season 4 Episode 26 of Confessions of an SEO Episode 4 of Confessions of an SEO Mountain Edition 2024. In this episode I share an interesting PRE-SALE interaction that illustrates further than buying is not as easy as it looks! NEW SERVICE: $349 for Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation. email - confessions@americanwaymedia.com to get on the list and get on your way to a recovery. You want to read my write up on what I observed in various sites that were...

Eye For An Eye SEO - Season 4, Episode 25

Welcome to Season 4 Episode 25 of Confessions of an SEO Episode 3 of Confessions of an SEO Mountain Edition 2024. This episode is subtle, well, it is ABOUT something subtle. Human behavior and how hard it is to take in new information when we know what we know. How challenging it came be and yet, its kind of easy eventually - something comes in hot and totally new eventually becomes accepted as if it was ALWAYS that way. I reference the episode from April 17th 2024 - The Three Stages of Truth https://www.listennotes.com/podcasts/confessions-of-an/3-stages-of-truth-season-4-47SfIYHN3VK/ If you have questions or topic...

Fast Food SEO Season 4, Episode 24

Welcome to Season 4 Episode 24 of Confessions of an SEO Episode 2 of Confessions of an SEO Mountain Edition 2024. This week brought my voice back and the jet lag induced exhaustion seems to be behind me. While I was sleeping it off seems like the world kind of got a little interested in my theory that sites that were hit by the 2023 September HCU after seeing impressions increase like crazy in the spring/summer AND that were using TOC links on all their content - was due to the canonical attribution system not working - or not working...

What Happened in Kelowna Definitely Won't Stay in Kelowna - Season 4, Episode 23

Welcome to Season 4 Episode 23 of Confessions of an SEO Inaugural episode of Confessions of an SEO Mountain Edition 2024. To celebrate, I lost most of my voice. Not sure if it was only my voice, I'm figuring out how to record in the tiny house. In today's show after a brief quasi-rant, I rundown what happened in Kelowna BC last week. It was the reason there was no show last week - the summit that truly was. here's some links that were mentioned https://crackmycode.com/bico If you have questions or topic ideas, I want to hear from you -...

What's Canonical Got To Do With It? Season 4, Episode 22

Welcome to Season 4 Episode 22 of Confessions of an SEO Let's cut to the chase - you want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0. It took 80 hours to compile data, analysis and reassess to get to the write up and complete on that. Video playlist on YouTube - https://www.youtube.com/playlist?list=PLbEZjBoH6gzl8Mi4d4RQ2nCilj2u9yyz_ VIDEO 1 - https://www.youtube.com/watch?v=6rn7p5DpjZA VIDEO 2 - https://www.youtube.com/watch?v=AyI6vHYRh4c VIDEO 3 - https://www.youtube.com/watch?v=14Mdm2HDIZg To...

Short But Sweet - Season 4, Episode 21

Welcome to Season 4 Episode 21 of Confessions of an SEO - and today is going to be short but sweet. Im a little under the weather this week - literally and figuratively - what Im dealing with involves a lot of inflammation which when you combine that with a Texas 110 heat index - it can make one feel really puny. So there is a big announcement that I expect will be coming out this week - from me. If you want to get notified in advance of where the webinar will be - make sure to subscribe to...

No Click Customers May Be The Future - Season 4, Episode 20

This past week I attended the SaaStock Event here in Austin. One of the presentations I went to inspired this week's episode. It's based on Amanda Natividad's radical idea that No Click Customers could be the next big thing. It gave me ideas. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO...

Site Reputation Abuse Update - Who's Zooming Who? - Season 4, Episode 19

This past week there was blood in the water after Google started to issue manual penalties. In this episode we unpack my morbid curiosity to see what actually happens in a wholesale de-indexing of content, what used to be called parasite SEO and this update ain't targeting what has historically been parasite SEO AND I engaged a little tin foil hate I mean HAT! To download the Google anti-trust final version of DOJ closing arguments - redacted - https://www.justice.gov/d9/2024-05/421665.pdf I think Google may have stepped in this further. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem...

Line Between Curiosity and Doubt - Season 4, Episode 18

I seem to have entered into my philosophical stage in terms of our industry - where is the line between curiosity and doubt when it comes to our understanding of what is happened in Google in the age of the Helpful Content System. Its not the only tool in their tool chest but it sure seems to be a big one for some sites. In this episode I talk about what serves us as an industry and to ourselves better - when we stay in curiosity about what is going on - or if we allow ourselves to shift into...

3 Stages of Truth - Season 4, Episode 17

This one is about philosophy and the Helpful Content System at least to my data-driven way of looking at it and the bias in the SERPs towards it. What's the philosophy? Schopenhauer's 3 stages of truth - Ridicule, Oppostion and Acceptance How does this relate to the HCS? Find out! To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna,...

Google Word Soup - Season 4, Episode 16

Today's topic comes from a question asked on Facebook and I must say, everyone is getting more and more accurate with describing their frustration with Google and AI generated content. Here's the key to understanding from a practical method, what the Helpful Content System targets in content. https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want...

The Best Laid Plans of Mice and Man Often Go Awry Season 4, Episode 15

Not how I planned it but it worked out in the end. I'm releasing the data on my research on the Helpful Content System. You can buy it fresh off the PDF press. https://bit.ly/helpfulcontentsystem In this episode the curtain is pulled back and I tell you the story. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want...

Fetch Worthy Content - Season 4, Episode 14

This episode I'm taking just a teensy break from discussing Google's Helpful Content System. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ This week's topic comes from an episode of Search Off the Record where google engineers and their Google friends about general topics. I learned more about what is and what isn't a Googlebot. As well as some insight into what Google is looking...

Helpful Content - Invisible Ships - Season 4, Episode 13

Are you getting tired of Helpful Content? Too bad. Its here to stay! LOL! In this episode I take a further walk down the Helpful Content Plank - closer to the edge than ever. There's a lot of meat on this bone - if you can stand another metaphor. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ The idea for today's show came from not...

Helpful Content Palaver - Season 4, Episode 12

In this week's episode I found that on the menu was more things like an SEO Conference that I'll be speaking at this summer about...THE HELPFUL CONTENT SYSTEM and what it targets sharing actual data. Not regurgitating Google developer docs and double-speak. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for...

Seemly Random - Helpful Content System - Season 4, Episode 11

In this episode I go over some interesting items from this week during the March 2024 Core update, things that I'm working on right now - what's going on with the indexation research project and a new phase of testing that I'm embarking on which will be publicly shared (mostly). Then I pop back into the HouseFresh discussion. Link to the article that started it all. https://housefresh.com/david-vs-digital-goliaths/ Basically the topic in this is what makes the Helpful Content portion of this analysis slippery. Ever try to catch a greased pig? Who does that? Apparently SEOs like me and like Marie...

Go Fish Yourself - Season 4, Episode 10

Its been a while since I really ranted so this was kind of fun. Maybe too much fun. Guess time will tell. This is for the big kids. Enough said. Link to the article. https://housefresh.com/david-vs-digital-goliaths/ This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais)...

House Fresh Response: We're on a Mission from Gad - Season 4, Episode 9

It wasn't until this was recorded that I could tell how many birds were out today and it sounds like spring has sprung. In this sister episode to last week's story, I explore the possibility that House Fresh is killing their own site and maybe a little tease to the 2nd video in the Response Series about this viral confession. Link to the article. https://housefresh.com/david-vs-digital-goliaths/ This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has...

Is Google Killing Independent Sites - Season 4, Episode 8

THIS is the article that ate my entire weekend! https://housefresh.com/david-vs-digital-goliaths/ In this episode I explore my thoughts on what this article was saying or hinting very loudly about. Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bit.ly/searchdriveninsights https://searchdriveninsights.substack.com/p/coming-soon Here's a test - please click on this link American Way Media, INC - SEO Consultant https://seoconsultant.americanwaymedia.com/contactus If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics...

Forced Indexing, Season 4, Episode 7

Have our expectations led us to do (or not do) things? This episode demonstrates what I think encapsulates one of the greatest changes in the indexation since 2015 to today. It ain't pretty but it is what it is - our options are shrinking. Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions...

Tools of The Trade - Season 4, Episode 6

This week I hit upon another useful tool I started using and I had to share it with you. https://bit.ly/confessionsrankweek If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 https://bit.ly/confessionsrankweek Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with...

The Emperor Has No Measurements - Season 4, Ep 5

This week episode topic was born out of an article describing a twitter conversation between a site owner that had a page that popped in and out of the serps and Google's SearchLiason Danny Sullivan. https://www.searchenginejournal.com/google-searchliason-4-reasons-why-a-webpage-couldnt-rank/506707/ Who wouldn't want to get a hot take on what recommendations someone from the Search side of Google? It was then on my own journey into WHY WAS this page having so much trouble? Without access to search console - only the URL and the most likely keyword target its surprising how much information one can glean. Oh, and I used Cora. If you...

Can They Really Do That? - Season 4, Episode 4

In this week's episode I found a friend I didn't know I had on the other side of the Atlantic - Tomek Rudzki from Onely and the software they built to monitor when Google stops serving content. I think we're gonna be fast friends! Anyway, I decided the real topic was not WHAT Google did but ask at the fundamental level - is it ethical for them to do what they did to an entire brand even if it was over the weekend? 3rd Annual COAS survey - https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts...

The AI Conversation We Have to Have - Season 4, Episode 3

In this episode I'm going to talk about something we need to talk about - no, not the birds and the bees - AI - artificial intelligence. And remember, this is the safe place to discuss all the scary things about SEO, Google and frankly, clients!!!! The impetus for this topic was my attendance at the Agency Fast Track 2024 Virtual conference - it ran from Thursday January 18th - 21st online. We were in a virtual office space with a Hall auditorium and a virtual bar! Anyway, I'd love to hear your thoughts. Change can feel so scary but...

Top SEO Podcast on Semrush's Must Listen List - Season 4, Episode 2

Episode 2 - We made an exclusive list!! I couldn't resist talking in this episode about the honor it was given on Semrush's Top 10 SEO Podcasts at the end of 2023. https://www.semrush.com/blog/seo-podcasts/ And Confessions is in some great company - Search Off the Record (Google's Search Relation Team), Best SEO Podcast (The Unknown Secrets of Internet Marketing), Search With Candour, Authority Hacker Podcast, #5 Confessions of an SEO !!!! SERPs Up, EDGE of the Web, SEO 101, The Recipe for SEO Success and The Search Engine Journal Show, And since all my friends were too busy to answer their...

Deadly Passion, Terrible Joy Season 4 Episode 1

Season 4!? Time flies. Episode 1 - The inaugural topic on Confessions is about the BEST thing in SEO and the WORST thing in SEO and guess what? It's the same thing. This is my take on the search industry and what I love about it and what causes me concern. I have a text number where you can suggest podcast topics - 737-225-8228 Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora...

No One Is An Island Unto Themselves - Season 3 Episode 31

Its here. The final episode of 2023 - and in this episode I put a stake in the heart of 2023! LOL! Hope you enjoy it. Warning. I talk about feelings in this one. From all accounts this year was brutal for some and amazing for others. Yet, we're all in this together. At least that's what I think. The title comes from a poem from a long time ago. And yet, it applies today. Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Some tools I use and...

Paying It Forward in SEO - Season 3, Episode 30

This is the next to last episode in 2023! Paying it forward in SEO. I was inspired by something I read on Facebook. Yeah, FACEBOOK! Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Also, I talk about a conference I'm doing in January and a new Level 1 SEO...

Bright Shiny New SEO People

Hope the new release day is working for you. Today I contemplate what would I advise someone who wants to get into SEO today - and its not as easy a question as you might expect - A little talk about Cora - To take a look at the Cora software that I use in analysis - https://bit.ly/confessionscora Also, I talk about a conference I'm doing in January and a new Level 1 SEO course for a particular niche in 2024. Hope you enjoy. For the latest from the Indexation Research check out it's new home on Substack. Monthly $18...

Confessions - Different Day, Same Bot Time, Same Bot Channel

So in the interest of consistency, the day for NEW Confessions of an SEO is moving to Tuesdays. Work load for the week has gotten more involved and I think making this change will help me kick out 4 episodes a month - December is the test! Hope you enjoy. Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO <----------click here to help me with another test. Interested in supporting this work...

Notes From Nineveh

Today's episode I share a couple of stories about what I've been up to this past week - and something that developed into a "thing." The Nineveh reference is part of it. Hope you enjoy. P.S. Here's what it looks like - it's already here but this is some background https://crawlornocrawl.substack.com/p/coming-soon For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here to help me with another test. Interested in supporting this work and the seo...

You Can't Handle The Truth S3 Episode 26

Regular listeners know that I love movies - but more than that - I love to QUOTE from movies. This one comes from a "Few Good Men" which you can likely easily find it to watch on many streaming options. This past week there was a blip and one that continues in the indexation and likely I will be the only one who will not shut up about it. I'm like that. I also take exception to the normal Google talking points when it comes to what is within our control and what is not. Hope you enjoy. For those...

Google and The Update - Season 3, Episode 25

I can only say that running a business, developing an indexer, testing that indexer as well as Googles indexation system and creating all the content used in all that testing does kind of fill up the days - even the weekends. Here's the video I talked about where Jesper Nissen, developer of YACSS cloud stacking software shows how to stack parasite seo properties as backlinks. For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here...

WWJD Confessions of an SEO - Season 3 Episode 24

In this episode I went on a digital journey through the idea of WWJD - What Would John (Mueller) Do if he were to need to earn a living through the success or failure of a website. Is it possible that Google itself may not have anyone on the premise that could rank a local plumber site? Not that I'm knocking them but I wondered IF we could determine what type of domain name - what hosting and from there the journey took on a life of its own. In fact, I felt like I knew a little more about...

Just Say Scariest Environment - Season 3, Episode 23

Note to self - I have some thoughts on launching indexation testing while a core update is supposedly running but now it's over! In today's episode I alas, went on another rant about all the pontificating without data. Not me, though! Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here to help me with another test. Interested in...

Happy Birthday & Happy Update

This week is a big week for the indexation research project - TWO YEARS in the books...literally. And yes, we're in an update but for the life of me I can not understand why when I thought the year "2009" my mouth SAID the words 2029! The things that plague you when you're getting back up on the podcast horse after taking almost 2 months off of it. (Hope you missed me. I missed you!) Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click...

Code of Ethics in SEO - Season 3, Episode 21

In this episode of Confessions of an SEO, I compare and contract the SEO industry and our challenge when there is no centralized set of guidelines - guard rails for where and how far does our responsibility for our work extend. How do we know what is ethical responsibility to our clients, if we can't tell the difference between indexed and served? If our understanding of the landscape of Google is solely dependent on Google announcements and documents all the while knowing how much they obfuscate what they do (that has a direct impact on us and our clients or...

Helpful Content Update and Visitor Expectations - S3 Episode 20

In this episode I am ripping the bandage off of the Helpful Content Update - what is it? what does it do? how do we cope with it when everything we're told by Google is so vague. What is it about this signal that is NOT covered in the core algorithm? How might it be measured? If you're easily offended or too vested in believing surrogates, then I recommend that you avoid this episode. Here are the links to the articles and documents that I reference throughout. https://www.seroundtable.com/google-helpful-content-update-33949.html https://www.seroundtable.com/google-helpful-content-score-or-threshold-34560.html https://developers.google.com/search/updates/helpful-content-update I'd love to hear from you if there are questions...

Summer Time - Season 3, Episode 19

We're now entering the time of Confessions Mountain edition. As I love this time of year, getting out of the Texas heat and escaping to the mountains of Northwestern Carolina and then later to The Green Mountains of Vermont - success starts to look like retirement - at least to those that don't know me other than on a surface level. If you know me, you know I work and probably won't ever retire. How much revenue makes a business owner happy? I don't know - but I think our happiness as marketers comes from more than the dollar -...

Penny Wise Pound Foolish

This is the next in the series of Confessions of an SEO. After a hiatus I return with a confessions of sorts - what kind of conversation are we having with business owners? While attending the YACSS SEO Conference in Denmark not only was I in a terrific group as a speaker - there was more! We started to talk about the need for there to be more professionalism in the SEO industry. And to start, we need to change the conversation we're having with business owners who need our skills to make their company more profitable by getting as...

Greater Expectations (My Own) - Season 3, Episode 17

Last week the discussion focused on Client Expectations and maybe how to approach the divide with grace. This week it's about MY expectations and how to literally bulldoze the issue and "don't forget the cannoli" at the same time. I share the backstory on one of my first owned SEO assets that I leased out to a plumber here in Austin. What did I learn? What did I UN-learn about the situation? This week's https://www.confessionsofanseo.com/podcast/greater-expectations-season-3-episode-17/ Last week's episode https://www.confessionsofanseo.com/podcast/great-expectations-season-3-episode-16/ https://www.facebook.com/AmericanWayMedia/posts/pfbid02LmqrCo2FAKSHpiJeP2gQWDopNfjHG9STb8Jvj6GNtq19tSsvrD9je7xpyUZM7AuPl https://www.pandora.com/podcast/confessions-of-an-seo/episode-1-why-do-i-love-being-an-seo/PE:1302083881 Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who...

Great Expectations - Season 3, episode 16

Returned from the SEO Spring Training 2023 conference. It was great to be away it is even better being back home. In this episode I talk about this week in the serps, some volatility, some browser vulnerabilities and a way to protect our agencies or consultancies and educate a client so well they are choosing to up their budget. This week's https://www.confessionsofanseo.com/podcast/great-expectations-season-3-episode-16/ Last week's episode https://www.confessionsofanseo.com/podcast/the-being-and-the-doing-of-seo-season-3-episode-15/ https://www.facebook.com/AmericanWayMedia/posts/pfbid02LmqrCo2FAKSHpiJeP2gQWDopNfjHG9STb8Jvj6GNtq19tSsvrD9je7xpyUZM7AuPl https://www.pandora.com/podcast/confessions-of-an-seo/episode-1-why-do-i-love-being-an-seo/PE:1302083881 Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to...

The Being and the Doing of SEO - Season 3, Episode 15

This week is short. I'm burning the candle at both ends - and there is no doubt that this will be obvious in my voice! What do SEOs do when you put them in a gorgeous place and leave them alone for a few days? I'll tell you. https://www.confessionsofanseo.com/podcast/the-being-and-the-doing-of-SEO-season-3-episode-15/ https://www.pandora.com/podcast/confessions-of-an-seo/the-being-and-the-doing-of-seo-season-3-episode-15/PE:1302083817 https://www.pandora.com/podcast/confessions-of-an-seo/episode-1-why-do-i-love-being-an-seo/PE:1302083881 Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO...

Are We There Yet? The End of an Update - Season 3, Episode 14

Is it over? We might have to wait a little bit more to be certain that the update roll out and check phase is complete. And we might have clues from the indexation research. I am still amazed at how the details from server logs can inform on the machine aspect of Google. Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of...

After The Update, Season 3, Episode 13

So last week I said the update was over, and now Google says the update is over. I believe that. In this episode I talk about what I look for and at after an update. And then I turn my attention to what we as professional SEOs can to do support our clients and their businesses and its not doing something just to show we did something. Here's the updated link to the live stream. (I really need to figure out how to schedule a live zoom to connect to the youtube) - https://www.youtube.com/watch?v=rMuBC1V9unk Banking cora reports - I think...

Google March Core Update is Over & little MC4 - Season 3, Episode 12

This week I have a few spoilers - if you don't want this update to end you will be sorely disappointed. And later today I'll be doing a LIVE STREAM Crawl or No Crawl Report with Maria Ysais - Ysais Digital Marketing - Link to the LIVE report, March 24 2023 at 1pm CST - https://www.youtube.com/watch?v=YVBTh7YfddQ And developing a new segment - IS THIS A THING? This week there are two - Banking Cora Reports and Over Optimization. Find out if I think these are "A THING." Last week's episode I talked about banking cora reports - https://podcasters.spotify.com/pod/show/confessions-of-an-seo/episodes/Google-March-Core-Update-and-Me---Season-2--Episode-11-e20gb62 Here's a...

Google March Core Update and Me - Season 3, Episode 11

This is for those that like to know the nerdy details of google updates and how we can deal with them. https://developers.google.com/search/updates/ranking If you are one of the 5 people who responds - listen to the episode to know WHERE to go to request it - and WHAT to provide. You're gonna like it! Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions...

Keeping Up With Myself - Season 3, Episode 10

This week is a little bit of where to catch me this week on the SEO Video Show with Paul Andre - and then a little bit about the data from the latest google update - Product Reviews Update. Then I go into more of the challenges of what is now - at least quarter-time SEO Testing. It's not as glamorous as it sounds! https://www.youtube.com/watch?v=uqHSgJEkq2k For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here...

I'm Claiming My Time Back - Season 3, Episode 9

I'm claiming my time back to work on my own goals and dreams. It feels good as you will no doubt get when you listen to this episode. After correcting my pictorial data log - I can see the timeframe where Google ran their Product Reviews Update. And then I have a list of things that I'm working on and frankly so excited about that I wonder how I had time to do anything else. For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank...

Strategy Optional? Season 3 - Episode 8

There's SEO and then there is SEO strategy and most times we only talk about SEO. In this episode I share a little about my thoughts on how often I find part of my struggle is that I'm thinking strategy when I hear tactics. Definitely helped this week knowing that and being aware of how my mind works. Then we dive into the continuing saga of how different sites that are designated as PRIMARY DESKTOP crawler agents get treated - or rather where I think the breakdown is in the indexation system. HINT: Crawling and Indexing are working fine. Its...

No Serve For You! - Season 3, Episode 7

Finally we're back to the meat of SEO - theories! LOL! In this episode I share the things that I've been seeing and hearing in the past week and postulate some ideas that might equally explain what we're seeing as other than an "UPDATE". The sites that are designated as primary desktop crawler compiled data are uniquely curious and serve-resistant. Let me know what you think. For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click...

Episode 5 and 6 - SEO Survivor - Season 3

Februarys are tough in Texas. For the THIRD year in a row we've had multi-day below freezing snow or ice. This is not for the faint of heart apparently. But this last week my part of Austin lost power for FOUR days (4!) and it got me to thinking - if it weren't for electricity our very industry wouldn't exist. The problem solving skills though might get us on those rescue boats if we needed to share our skills with humanity. For those who read these things - please click below - it's a short link to the Confessions of...

Nerd Logs - Season 3, Episode 4

SO this week wasn't a vent as much as a poetic sonnet to server logs, the only logical leg of SEO! I'm preparing for next week's training on server logs as part of the Forensic SEO Training and well, I got started and by the end of it I was feeling pretty good. Hope you enjoy the ride. Please take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of...

Indexation. Indignation. Season 3, Episode 3

I did it again. This week's episode includes a confession. I did something in the indexation project. Plus I kind of went off on business owners who have no respect for the experience of professional SEOs.  I use the word fantasy in here AND a use of the Golden Rule. Let's play fair people. I don't try to run your business, don't try to do my job either. Please take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 Please take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 Enrollment open now -      Forensic SEO Training Course For those...

FOMO Free Zone - Season 3, Episode 2

Wow. Out of the gate I think I started at rant level! Never know which end of the stick I'll grab when it comes to what I think about SEO.  This episode came out of one of the responses from the survey from someone who said they wanted more tactical SEO tips because they used one that I shared and it changed their entire SEO experience. That's very flattering and while I will share more tactical aspects of SEO this season - I wanted to make sure that YOU know I don't want to contribute to what is already a...

Are You With Me - Season 3, Ep 1

Happy New Year - let's take on the world! LOL! OK I definitely went right up to that venting edge of the cliff and not to just stir things up I am working on a plan to at least put a small dent (a positive one) in the way of creating a body of work that connects the SEO with the businesses they wish to serve and the businesses who want to use SEO services of a company to know how to tell a good one. This emerged from some of the responses in the Confessions survey - a brand...

New Year's Edition 2022 - Season 2, Episode 52

Its that time again for the Confessions of an SEO New Year's Edition! In this episode we start with thanking the sponsers and supporters of this podcast along with the person who got me started on this path initially. It's all her fault! Then I share some of the items on my "What Do I Want To Do in 2023" in terms of testing and even gardening. What things are you wanting to do? And then I came up with an idea based on the Survey suggestions on who might be a great interview for our SEO community. And there's...

Rethinking SEO - Season 2, Episode 51

This episode is a tangent off the book called - Think Again - The Power of Knowing What You Don't Know by Adam Grant.  I liked the concept of how we as SEOs live in a world of curiosity and testers often have the courage to admit that things may have changed.  And for those non-SEOs, we need to remember that to them, if we change something it means we were doing it wrong. Maybe. But the courage to test it out will let us know based on the data and not our intuition. Let me know what you think....

Google Search Status Dashboard - Season 2, Episode 50

This week Google announced that they have this status dashboard so we could all know if something is happening in the three systems that comprise the indexation process - crawling, indexing and serving. Maybe they just saw the Google Index Detector and thought, " hey, we need one of these too!" and they made their own. https://status.search.google.com/ Don't forget to take the 2nd Annual Confessions of an SEO survey- https://bit.ly/COAS-survey2 Coming up in January 2023 -      Forensic SEO Training Course For those who read these things - please click below - it's a short link to the Confessions of An...

By The Numbers, Season 2, Episode 48

It's that time of year - the annual Confessions SURVEY! But don't worry, I go over the kind of ideas - etc. I'm working on the survey. Coming up in January 2023 -      Forensic SEO Training Course For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <----------click here to help me with another test. Dental SEO - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this...

The Dark Arts of SEO, Season 2, Episode 47

This episode's alternative title was "Google! What is Wrong With You Where Is The Update You Always Run on Thanksgiving???" SO I talk a little about how we're all quickly murmuring amongst ourselves trying to figure out when it's going to hit. And in the course of recording this - Google sent proof that they are back in the office. Don't worry, it's not an algo update, it's a search console page report update. That makes THREE this week! Hope you enjoy these rambling but underneath coherent thoughts. Coming up in January 2023 -      Forensic SEO Training Course For those...

SEO testing is my Parrot - Season 2, Episode 46

Well, its a fresh episode where I talk about seo testing. The after-effect of going to SEO Rockstars in Dallas where not only I spoke but also to meet those I've been meeting on Zoom for 2 years but this time in person. And if you're wondering what PARROTS have to do with SEO - well, you'll find out right before the end. Ain't I a stinker?? Coming up in January 2023 -      Forensic SEO Training Course For those who read these things - please click below - it's a short link to the Confesssions of An SEO Knowledge Panel...

Where Have You Been? Season 2, Episode 45

This is me after late nights and Segway tours of Fort Worth Texas while attending the SEO ROckstars SEO Event Founded by Dori Friend. The voice is rough. The joy is real. Confessions of An SEO <----------click here to help me with another test. Dental SEO - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support - for greater levels of support...

The Thorny Path - Season 2 Episode 44

Sometimes you can't just ignore when there is lipstick on a pig. That's how I feel about mass site building boons - all the promise all the glory and all the work that will ultimately lead to good old elbow grease when it comes to making those things actually rank if there is any local component to it. I don't have anything to sell on mass sites so I guess its Ok for me to share my honest opinion and what in practice it takes to make them rank. It is not push button simple and honestly, some that I've...

What Fresh SEO Hell Is THIS? Season 2, Episode 43

So, its the beginning of Q4 and what better way to celebrate it than share the latest results of the Google Indexation Project. And Google does not disappoint and when I say does not I mean that they do. BUT this time I have data - the kind of data that I did not have last year because Google wasn't having anything of it. This episode is a little more technical and a little but tactical at the end where I share a very practical and useful way to get Google to reconsider content that it hasn't indexed yet. Confessions...

My Advice To "Early SEO" Carolyn - Season 2 Episode 42

What if I could go back in time and talk to myself in the early days of my SEO career? What three things could I share that would support Carolyn in the past without disrupting the time space continuum? Find out the three things in this week's episode and let me know what you think.  Confessions of An SEO <----------click here to help me with my test. The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions Supporter...

Is The Grass Greener? Confessions of an SEO - Season 2, Episode 41

This week after all the marketing calls I RECEIVED, it made me look back and see what did I do to get clients in the early days. And how it evolved and I realized it wasn't as simple as preparing a website audit and sending it out. I share two of the strangest realities in attracting new clients.  The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or...

Evolution of SEO Testers

This week I got to thinking about all the things that have changed since SEO Testing became a thing in 2015. Seven years - and not only has SEO Testing changed - SEO Testers have too. Building on each step of the way to a greater body of work that yes, yields some great finds - but the most valuable thing is how its shaping the minds of SEOs themselves.  We have come far. And our ability to evaluate has grown with time and our continuing work. And it all started with a question. SEO Rockstars Interested in supporting this...

Season 2, Ep 39 - What a Sham(e)

What does it look like when you have an industry where the rules are set by the organization that you're trying to rank better in? Well, it looks a lot like what we have - and this week, I've kind of had it with all the "authoritative" sources pushing out useless - non-researched claims on how to do things in Google. What a shame (or sham, depending on how you look at it). My SEO Pet Peeves SEO Rockstars Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99...

S2, Episode 38 - Q4: Buckle Up Buttercup

Well, we're at that time of the year when Q4 looms large and tensions begin to build. So why not run TWO updates at the same time. In this episode I talk about what Google does and ponder at least TWO possible methods for being able to run simultaneous updates and know how to correct if one or either goes too far. Let me know what you think. Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support...

S2, Ep 37 - The Telling of The Bees

In this episode, I have two things to confess, I'm sorry, I wished some days I felt kinder towards people and then there are days when I want to just stop and get off. This week I had at least one of those days LOL!  Find out how bees and seo got swirled together - it's history and modern contemporary references but I swear you won't feel like it's too obscure a reference. The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the...

Season 2, Ep 36 Success Disguised As Failure

Has anything ever happened to you and later on you realized it was the best thing ever??! Me too! In this episode I will share a little something that happened along my way to where I am and how it involved an UPDATE! Speaking of which, I'm calling the Google Helpful Content update OVER. Find out why and what I saw and know that makes me statistically certain. The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Become a Confessions...

S2, Ep 35 - The Update on the Update

Welcome it's an update! Not that we would know it by looking at things. So the curious update and some test results. And I get to introduce you to The Dental Marketing Guy - Justin Morgan. He owns and manages a marketing analyst and Service Firm for Dentists. You can find him by searching for The Dental Marketing Guy or click the link in the description. His sponsorship is to support the SEO testing and research that is featured in Confessions of An SEO episodes. The Dental Marketing Guy - Justin Morgan Interested in supporting this work and the seo...

S2, Ep34 Indexation Research - The Gift That Keeps On Giving

Today is a Special Edition of Confessions of an SEO - It's the ONE YEAR mark of the Indexation Research Project! Yes, that means we have 365 days of data - its not just anecdotal - it's documented now.  I touch on briefly the things the research has brought to light - sometimes confirming what we thought and some times showing us things we were not aware of. Here's the link to the SEO Fight Club Episode to relive the live peer review of the indexation breakthrough - specifically how it's no longer what Google says to do. Will I...

Season 2 - Ep. 33 - TL:DR - Too Long Didn't Read

In this episode I vented on some of the frustrations of dealing with clients and those that enable them i.e. customer service - and took a moment to explore the line between emotion and passion. Did I do that? I guess you have to be the judge. If you're interested in Cora and getting in before the upcoming new version with it's new price on the limited time pricing - https://bit.ly/confessionscora I keep topically going back to an earlier episode from Season 1, Episode 2 - "Why I Dislike client SEO Work" I kind of go through what I don't...

Season 2, Ep 32 - Talking Up A Storm

I've been expecting this for a while. If you're in the SEO world or a keep track of it at least - you know the seo weather tools started whistling the weather turned quickly. I hope in this episode to offer a reasoned alternative explanation for the rough weather - it's not an update. Hope you enjoy it. Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support Here's a link to get Cora SEO Software on your...

Season 2, Episode 31 Flirting With Madness

Last week I talked about  when you're doing Client SEO, the SEO part is easy, the Client part is the hard thing. This week I talk about obsessing. We obsess about so many things.  Could we as SEOs  learn a few things beyond how to push rankings and get more clients? What about tools that can tell us lies should we know so our clients don't freak? And client, yes, you. There are things you could learn if you just pour a little tea out of that cup of yours. Interested in supporting this work and the seo testing? Become...

Season 2, Ep 30 SEO Success Status Code

Well, when you're doing Client SEO, the SEO part is easy, the Client part is the hard thing.  SO what DOES an SEO Success look like? Is there a better way to prepare clients for what they will be seeing and it's probably not page 1 on week 1. I mentioned this in last week's episode, in Season 1, Episode 2 - "Why I Dislike client SEO Work" I kind of go through what I don't like. In this one, I suppose a possible method. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project...

Season 2, EP 29 - My SEO Client Win

Trying a new kind of episode today, it involves a client call to let them know something that could be received in multiple ways. I couldn't record the call but I did a BEFORE and an AFTER with a little Django Reinhardt in the middle. Regular listeners remember the Season 1, Episode 2 - "Why I Dislike client SEO Work"  Find out how it all turned out - did I get sacked off the project? did I curse on the call? Only listeners will know... Here's the link to the Volatility Tool and Top SEO Factors https://seovolatility.com/ Top SEO Factors...

S2, Ep 28 - A Little Venting and a Mobile Challenge

So I thought I was going to talk about one thing, but it turns out that I was so "hot" about it that I decided to change the topic at the last minute and talk about some fun things. My happy place this week is the Mobile First Indexing Challenge and The Indexation research project.  Looking my crystal ball - I predict soon - likely before our next time together - the weather tools are going to tell us that Google is busy. Will it be an update? or is it something else? You'll have to listen to find out....

S2 - Ep 27 - How Do You Know Your SEO is Working?

Today's episode topic is one submitted by not just a listener but a Confessions Sponsor - Kyle Sabraw. Also a friend and SEO agency owner, Kyle submitted several topics and this is one - How to Know If Your SEO is Working. This went a little longer because well, I have a lot of feelings about this because most of the time you hear this from a business owner and often times it's more of a literal question. But first, I shared more details of the Mobile First Indexing Test I've been running and now it's helping more than just...

Season 2 - Episode 26 - Mind Your OWN Business

Had a hell and a heaven of a week - it's not easy knowing what is going on in Google and trying to help others. If people don't want to get better, they need to wear a label. I talk about why we need to learn how to develop and adopt an operational definition of what it looks like when a page IS indexed that isn't determined by other peoples tools (OTP) - and that we can do for ourselves. Going to do a live training - short under an hour - to show people how to test to see...

Summer of Mobile OnPage & Upcoming Topics

When I get into a test, I get INTO a test. This is no exception. I talk about the results from last and the plans moving forward. This is showing me some great information on how indexing and ranking interact between mobile and desktop. I interrupt for some news from the index and then share the first batch of submitted topics for possible summer episodes. These are the Mountain Edition 2022 shows for the next 11 weeks - so that means I will need more topics once I exhaust these - but maybe by sharing them this could be the...

Season 2 - Episode 24 Something Mobile This Way Comes

I'm shooting the breeze this week - using that SEO Volatility Tool and finding more and more ways to use it and create more opportunities for pages to show up. Also, there's an interesting update on the Mobile First Indexing test - does Google really score our sites based on the mobile version of our sites? Find out in this week's episode if the first round of results was a false signal...or not. Here's the link to the Volatility Tool and Top SEO Factors https://seovolatility.com/ Top SEO Factors Plus, announcing a new contest - you provide topics for upcoming Confessions...

Season 2, Ep 23 - Everyone! Back into the Pool!

And just like that, it's over. At least I think it is - this episode has 2 parts - the update update and then the latest on the mobile first indexing test I have running. The results are in. Listen to find out. Also, I completely spaced on mentioning where you can get the SEO Volatility Software I went on and on about. Top SEO Factors is where you can find it. Another terrific seo tool from Ted Kubaitis. Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your...

Season 2 - Episode 22 - One Week Into Google May Core Update

We are one week into the latest Google Core Update and I've got some news.  Here's an example of the twitter comment roundup articles that I have my doubts about - https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html Google may have fallen in love with a new bot - I will tell you all about it and why I've had my eye on it. Then I share some updates on the Mobile First Indexing Project - it's not all fun and games. Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your topic is chosen,...

Season 2, Ep 21 - Google May Update, or bot...

OK, so Google announced a new update this week. I may have seen some things behind the Google woodshed. Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your topic is chosen, you get a mention plus a backlink. Heck, even if you just submit a relevant topic, you'll get your name put in my hat and at the end of the summer, if your name is drawn, you'll receive a on page analysis for your keyword.  Oh, and here's the link to the google developer page I mentioned....

Season 2, Episode 20 - Part Kentucky Windage

In this episode I wasn't sure exactly how to talk about the topic - this is also the first episode in a while where I don't mention indexation! It can happen!  This is my effort to describe what I think is a blindspot in our industry and process. When it comes to what ranks it is entirely up to Google and the algo. The problem is often our source and focus. Do we have our eyes on the real prize? Or are we chasing our tails. And ultimately how much can we "know" when we can't even see the rules...

Season 2 - Episode 19 - The 2% Solution

This week I pick up where last week left off on the Google certification courses that are being offered to every US business. AND it even made the news - seo news that it. https://searchengineland.com/google-bad-seo-advice-digital-marketing-certification-course-385064 Turns out. There is a lot of drama in the world of seo about what can and can not be true AND in a course about SEO taught by the people who work at Google. At one point I talk about how you can look at what is already ranking in Google, how they are doing it - and then you don't have to worry....

Season 2, Episode 18 - Serp-Certified

This week with the announcement of Google providing certified training and specifically certificates for SEO, I thought it would be fun to check into it - peek into the statements and see what was really going on. I found stuff. It's a little different than it was presented to the SEO community - but interesting, intriguing and intricate. Who knows? I may go for it and become "Serp-Certified." Here are the articles and documents. https://www.seroundtable.com/google-offering-seo-certification-33354.html https://blog.google/outreach-initiatives/grow-with-google/career-certificates-scholarships-digital-marketing-ecommerce/ https://grow.google/certificates/digital-marketing-ecommerce/#?modal_active=none https://grow.google/employers/ https://www.coursera.org/google-certificates-for-business/ An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports...

Season 2, Episode 17 Testing, Testing, 1..2..3...

For this episode, the topic didn't arrive in the usual way. It literally landed in the middle of the night and brought it all together. It might seem obvious now but it wasn't. In this one, the format is me sharing three things I'm doing - first, a project that I hope will turn into a case study for how to break into the mesothelioma niche which we typically think of as impenetrable. Second, the thing that went bump in the night in search console and lastly the latest test looking at "mobile first indexing" and how to test for...

Season 2, Ep 16 - Expectations Managed

Pardon the Harry Potter reference but it does seem like we will need some magic to deal with client expectations even when we've done our level best to prepare them for the SEO journey. In this episode expect a few stories and a few outbursts of the type reminiscent of Dennis Miller.  In my opinion there is one more place to check for what could be better. Find out what I think it is in this episode. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports on Google...

Season 2, Episode 15 - WOW! Its All The Blue Socks - Google URL Parameter Tool

Technical difficulties today!!! It's FIXED!!!! Appreciate your patience and without delay - Here's Ted Kubaitis on Confessions!!!!!! You're not going to want to miss the premiere of a new type of Confessions of an SEO. This is called a Confessions Conversation. And my first guest is Ted Kubaitis, the creator of the Cora Suite of SEO Tools, founder of SEO Tool Lab and host of "SEO FIGHT CLUB" on youtube. In today's show we talk about the sunsetting of the Google Parameter Tool. Here's a link to the article in Search Engine Journal. https://www.searchenginejournal.com/google-sunsetting-url-parameters-tool-next-month/443463/#close Google says it's not going to...

Season 2, Episode 14 - Turtles All The Way Down

In this episode I talk about new things in the indexation research and then I go into a philosophical discussion about discussions when our test results say one thing and Google "says" another.  Next week will be the first Confessions with a Buddy!!! Going to talk about a potential doom situations for some website holders. The story I share can be discovered on Search Engine Roundtable - https://www.seroundtable.com/when-seos-disagree-with-google-33191.html Links within the story Reddit - https://www.reddit.com/r/SEO/comments/tqquwh/question_regarding_keyword_density_and_keyword/ Twitter responses - https://twitter.com/KAS_stoner/status/1508894560138670081 An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports...

Season 2 - Episode 13 - SEO Mythology Talk

In this episode, I share  new insights from the index research project - and a confession on my mesothelioma project - my thoughts of Google as a machine. Ill be frank, this may be one of those episodes where this may be better for me than it will be for you. If I'm not careful I may go into my beam me up Scotty riff - I got involved in a few more projects this past week - which is great. But there is a "eat your vegetables" part of SEO that is driving me crazy- the business part. Oh...

Season 2 - Episode 12 - Call Me Ishmael

This past week a relayed message from a consulting client saw me seeing red. And for what? I learned a lot about myself and I hope more of us really take to heart that caring about clients isn't a bad thing. But when we care JUST A LITTLE BIT MORE about ourselves and the way in how we work, it might just be a stronger position. You know it's not a Confessions episode if we don't start off talking about indexation. And without gagging, there's a teeny tiny portion where I talk about E.A.T. before sharing this week's self revelation....

Season 2, Episode 11 - Did You Get Indexed

What do Doc Vader and I have in common? Find out.  After last week's barn burner of an index project reveal on SEO Fight Club, had a few questions, have made a few tweaks and wonder does this project have a future?  The two plugins I mentioned -  Rank Math Plugin - https://bit.ly/rmwplugin  Simple Google Bot - https://bit.ly/googlebotvisit  SEO Fight Club with Ted Kubaitis. https://www.youtube.com/watch?v=Vq08n3-Ska4&t=218s  Check out Crawl or No Crawl daily broadcasts on Youtube - they last between 3 - 5 mins and give you an update from the bleeding edge of the server logs https://bit.ly/crawlornocrawl  If you havent...

Season 2, Episode 10 - SEO on the Brain

Today I wanted to explore the impact of SEO on the brain - specifically the chemical known as dopamine - I found an article of an interview of Dr Anne Lempke, Chief of Stanford University's Dual Diagnosis Addition Clinic.  https://www.theguardian.com/global/2021/aug/22/how-digital-media-turned-us-all-into-dopamine-addicts-and-what-we-can-do-to-break-the-cycle Believe it or not, this relates to my experience of the Google Indexation Project. I went from abject despair to ever breakthrough the new content indexation barrier to exhilarating week where I shared all the results on SEO Fight Club with Ted Kubaitis. https://www.youtube.com/watch?v=Vq08n3-Ska4&t=218s Check out Crawl or No Crawl daily broadcasts on Youtube - they last between 3 -...

Season 2, Episode 9 - When Helping Hurts

It has been a while since I did a Facebook mailbag topic and I know this one is something MOST SEO's have experienced. And I share about three more ACTUAL situations where clients tried to help and offer some suggestions to business owners who want to help but aren't sure what actual help to your SEO team looks like. I mentioned the Crawl or No Crawl daily broadcasts on Youtube that I started when I revamped the stack on the testing site. Honestly, I did not think going back to doing something daily like that would have been in my...

Season 2, Episode 8 - What I did Last Summer

The new testing site is indexing like gangbusters!  Finally I can answer the question that the initial test format was trying to answer - IS GOOGLE INDEXING simple html and rendering javascript! We're back in business. And I'm having fun once again. I talk a little about what I call "SEO as a sport" which is fun and a longview revenue producer. And every day a short youtube video is published with the test day findings or observations on non-test days. You can find that on Youtube - the channel is Crawl or No Crawl. Please subscribe to get early...

Season 2 - Episode 7- SEO Testing is Dead, Long Live SEO Testing

Well, this topic turned on it's head this week. In this latest episode, one of the original seo testers and longtime tester, Carolyn Holzman talks about her epiphany in seo testing. Learn about the latest on the testing indexation project in light of a new testing environment and set up of the test. And now Carolyn is broadcasting on youtube daily with short updates from the server logs on the channel "Crawl Or No Crawl" - you can find that at bit.ly/crawlornocrawl. To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ To take a look at the Cora software...

Season 2 - Episode 6 - Lost In Search

In this episode I talk about the lack of a systemized and universally accepted method of learning how SEO works and why it hurts us when we don't have one. If we know how SEO works, we know what to do when things go amiss. Mainly, we need know how GOOGLE works - and then we can be more informed. There are many levers on the side of search that are totally controlled by Google. Knowing that and WHEN they might want to move those levers helps keep us sane - not happy but sane. To take a look at...

Season 2 - Episode 5 - When Nothing Means Something

Much like the Girl with No Name from Game of Thrones, this week is a Niche with No Search Volume. After talking about indexation and the next phase of the indexation testing threshold (and who might be the first to learn what I find) - I talk about this niche thing and what it got me thinking and why we charge for keyword research. If you're a business owner, I get it. But there's a lot behind search research. Yes, we know what YOU are but do you know what your clientele needs or wants - that's where you can...

Season 2 Episode 4 - SEOs Use Their Words When They Fight

In this episode in addition to the updates on projects, I address the dust up in Twitter this week. It had to do with the term LSI - latent semantic indexing - does anything of value for SEO or not. This is not a course on LSI  but rather what happens when SEOs try to beat each other up on semantics - the words that describe something related to what we're doing. I don't mind sharing my personal thoughts on LSI but that's not the focus of the episode. Have fun! Become a supporter at the $4.99 or a Confessions...

Season 2, Episode 3 Getting Emotionally Attached To Your Keyword?

Before going into the topic of getting emotionally involved with a keyword, I provide an update on the index detector project, the buzz in the SEO world about all those crawls before an update and what Joh Mueller had to say that totally cleared that up! Which question I would pose based on the data seen in the indexation project.  Here's the link to the article with all the twitter embeds so you can follow the threads. https://www.seroundtable.com/google-crawl-spike-unrelated-to-upcoming-google-algorithm-update-32783.html This week's episode is about getting infatuated with keywords - emotionally involved to the point where it feels like a one-sided relationship....

Season 2 - Episode 2 - There's No Hyphen in Micromanager

This week I talk about the biggest pain of client SEO - micromanaging and I share some of my experiences and postulate on how to get to a non-adversarial and minimize any suspicions lurking in the mind of the person who is paying for their SEO. Forensic SEO Live Training - https://www.americanwaymedia.com/forensic-seo-live-training/ (2nd worst sales page in the history of sales pages!) Past Episodes Where I talk about the Index Detector Project and what it means for us.  https://anchor.fm/confessions-of-an-seo/episodes/Episode-34-Indexed-Not-Found-e165pri https://anchor.fm/confessions-of-an-seo/episodes/Episode-37-Who-Do-You-Believe--Google-or-Your-Lying-Eyes-e1750tv https://anchor.fm/confessions-of-an-seo/episodes/Episode-41---Show-and-Tell-e18fqb6 https://anchor.fm/confessions-of-an-seo/episodes/Episode-50---Keep-Calm-and-WTH-is-Happening-With-Indexation-e1beobn https://anchor.fm/confessions-of-an-seo/episodes/Episode-51-Dear-Google--This-is-a-Mess-e1bpa6s https://anchor.fm/confessions-of-an-seo/episodes/Episode-54-Season-2---Ep-1---Indexation-Liberation-e1c8r4d Become a supporter at the $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your...

Episode 54 Season 2 - Ep 1 - Indexation Liberation

Change is a-coming on the Google Indexation Detector Project - and it's all good - still moving forward, I tell you all things moving forward.  In this episode I share what I learned, what we have and how I'm moving forward into more specific indexation tests to find the threshold for new content - and I tell you who I'm going to share that with first. Will it be you? Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support Become a supporter at the $4.99 or a Confessions Sponsor at $9.99 or higher. If you would like to have the...

Episode 53 - Countdown to 2022

On this last day of 2021 - we look to 2022 and what we want to make of our work, businesses and lives. In this episode I share what I hope for ourselves as SEO's and businesses. December 31 2021 at 11:59 PM CST - the Survey closes. Last call to tell me what you liked and what you didn't during this first Season. New sponsors that sign up between now and Jan 1, 2022, You and/or your business will receive special mention in the press release in January announcing this to the rest of the world! Pick your level...

Episode 52 2021 Holiday Edition

It's time for the first annual Holiday Edition of Confessions of an SEO.  We start off with Google and then into some of the results of the survey that will end up as ways listeners can be supporter and what they will have access to as sponsors. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support Every at $4.99 or higher will receive a small token of appreciation in the mail that will share with the world your support of Confessions. And, if you start your support between Dec 24 - Dec 31, 2021 - You and/or your business will...

Episode 51 Dear Google, This is a Mess

Yowsa! What a lot of circumstantial evidence we have here.  Fresh data from the ongoing public research into Google's crawl and index behavior. Massive emails from Search Console saying pages had errors when pages did not have errors and a quiet announcement at the end of November. In this episode I wonder out loud what could possibly be going on at Google within the last few weeks of 2021.  Hope you enjoy it. P.S. The title of this episode came to me after I had recorded it. Reminded me of growing up after my mom checked my room closet.  Here's...

Episode 50 - Keep Calm and WTH is Happening With Indexation?

Well, this turned into a rant! Holy Cow! WTH Google!? I share the story about an early in the year project that took a nosedive which was in hindsight the idea behind the Indexation Project. And what is coming out of the project in the community is better than anything I could have wished for all of us. Here's the links to the articles mentioned in the show How Search Works - https://www.google.com/search/howsearchworks/ Google Webmaster Guidelines - https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines October Verve Article - https://www.theverge.com/2021/10/26/22747193/google-q3-2021-earnings-record-revenue-profit An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 Please take the Annual Survey - 6 questions and...

Episode 49 - Survey Says

I'll best honest - I need more feedback. In this episode I share some fun facts and what I know so far from listeners. And what may be a cool addition to SEASON 2. OK OK. There will be one but I need to know what you liked so I can do more of what more people like and less what is a but "meh". And at the end I provide the topics for the next couple of week and saving surprises for the holidays. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 Please take the Annual Survey - 6...

Episode 48 - Shop 'Til You Drop AKA Google's November Update

OMG! What a total jerk move by Google, ANOTHER update before the "High Shopping Season" - in this episode I share with SEO tools are showing as to what changed and I share MY OPINION on WHY they might have done this now. 'Cause enough already - 2021 is like the YEAR of updates. Then I break some news. Its about something I'm doing next year (2022) - and you'll be the first ones to hear about it. In this episode, I'm practicing  talking about it. I'll give you a clue - it's my SEO SUPER POWER. Episode 14 -...

Episode 47 - The Rebound SEO Agency

We've all sat there. Excited by the prospect of both growing our "book of business" and helping a small business claim their rightful share of the local market for what they offer. And then they start to share all the horrible things they experienced with their previous SEO company. Our heart sinks for two reasons.  1 - We know they are going to want us to prove to them over and over that we're not that other agency and 2 - We are likely wasting our time because even if we were to get them to sign on, we'll be...

Episode 46 I Love Stupid SEO Ideas

If you hear about SEO testing at all you probably think we're all insanely curious and have completely lost the reason that ultimately we all need to make revenue for our own company or our clients. Well, I call B.S. on that but honestly I will admit that I DO love stupid SEO ideas. The stupider the better!  In this episode I share a test so stupid that instead of dropping the listing - I took it to the #1 spot for the keyword. A failed test. LOL! And that's not all, there's more!  Also, please remember to let me...

Episode 45 - When to Say No to SEO

Some times there are times when the best way to be of service to a business is to say no even if the reason has nothing to do with our ability to SEO their website. Maybe it's an ROI - return on investment type of issue or maybe it's because there are obstacles to conversion which would then lead into an ROI issue. Here's a couple of my stories on times when I did say no and times when I should have. https://www.surveymonkey.com/r/R9ZX8Z2 I'd like to know what kinds of stories you'd like should Confessions move into Season 2! It's...

Episode 44 - Halloween Google 2021 Indexation Style

I realized that this is the Halloween Episode and it sure fits the scary environment in Google when it comes to getting new content into the index. And when I say scary - it's bad. Some of my musings include the following: Why is indexation so essential to business? Do we publish too much on our own sites for our own good? Big question, What if this is a wounded Google? Why Cant Google Show us what they got? Page 1 is a cruel mistress. Hope you have a good candy day. You can find me on Linkedin - Carolyn...

Episode 43 Fantasy SEO

Is this real life? Or is this fantasy? This week I share my deepest fantasy SEO ideas that sprang from a conversation with a colleague about time to ranking once working on a page. And well, you might listen to this and think I've lost my mind, it doesn't work that way.  I'm a fan of challenging my own beliefs on what client SEO could be if we tried. And do things in a way where we're not trading hours for dollars but value for dollars. Would love to hear your thoughts and feedback - what's your best SEO life?...

Episode 42 Where Do You Go When You Have SEO Questions

This week is an example of transmuting what seemed like a failed expedition to talking about the kind of things SEO's don't normally talk about - how do we get answers to our SEO questions. Two questions posed in the last few weeks illustrate the problem as I see it- too many people trying to chart a course in SEO without a map, who ask questions of strangers in social media and those that conflate the information they get from tools as a short cut to what it takes to rank within Google. We as SEOs may work in isolation,...

Episode 41 - Show and Tell

This week I share and tell about a couple of projects - one is the index detector project, is it a tool? What the heck is it supposed to do and where I suspect our conditioning is the reason why it's initially viewed as a tool. I talk about indexation and what makes it so essential to SEO testing. I talk about my first SEO test and an underground SEO training for intermediate and advanced SEOs that you won't hear about unless someone like me tells you about it. You can find me on Linkedin - Carolyn Holzman. American Way...

Episode 40 Core Web Vitals...Field Evidence

It's been a long time in coming. This past week John Muller confirmed that Core Web Vitals has been rolled out and in in play as of the end of August 2021. We've been told Core Web Vitals would be a ranking factor. Higher page scores for CWV will be beneficial and conversely, low scores will be harmful. But what evidence do we have that these efforts, beyond common sense site speed efforts, to mold our pages to Core Web Vital "standards" going to yield something we can get an ROI out of? That changed this past week and someone...

Episode 39 Testing vs Testing

If you've listened to any of Confessions, you know that I'm a strong advocate of seo testing. It's a relatively new slice of SEO and has been instrumental in teasing new observations out of Google that helps us understand how relevance works as well as a host of other things. Today in addition to updating you on the Google Index Detector project - https://www.AmericanWayMedia.com/index-detector/ and some other things, you'll mainly hear about new seo testing opportunities as well as what it looks like to actually BE an SEO tester. What SEO testing is and what it is not. Here are...

Episode 38 Newly Discovered SEO KPIs

You know you're a nerd if you're like me and excited about this discovery of new SEO key performance indicators (KPIs) but these address some real-world issues for client SEOs. For too long we have absorbed all the weird stuff we have seen all the time to something wrong with what we're doing but in reality, we're seeing built-in conditions in search. To be able to have the language to describe and a tool to discover it is progress in professional search. You might brush up hard on your beliefs about ranking but you might also find some freedom and...

Episode 37 Who Do You Believe, Google or Your Lying Eyes

In this Episode I talk about the current SEO testing project that has sort of taken over my life - every day new content is published to a site for the purpose of finding out if Google is even indexing new content anymore. Plus there are two kinds of rendering possible on each page - simple html content and javascript. I have questions. Most SEO's are confounded by what they are seeing when they publish new content but consistently see in search console - Excluded - discovered not crawled, crawled by not indexed or the dreaded Google doesn't know the...

Episode 36 What to Do Before Hiring an SEO Company

This week's topic comes from a Search Engine Journal article by Amanda DeSilvestro https://www.searchenginejournal.com/hiring-local-seo-agency-questions/414522/ This is going to be in two parts - this one is in the beginning of the article where they advise what a business needs to do before seeking out SEO proposals. There are five suggestions and most are good but there is one that I think defies the reality of the situation. See if you can tell which one I think is fantasy. There's an announcement about new data from the Google Index Detector - https://www.americanwaymedia.com/index-detector/ You can find me on Linkedin - Carolyn Holzman....

Episode 35 - Organic Raspberry Confidence

This week's topic is something we probably don't talk about a lot because it's not always an easy one. This comes from a listener. an independent SEO and  I took some time on this one because I think its far more common than we want to let on - questioning ourselves on how do we know if were a good SEO or not. And who has the right to tell us. And at the end there's an announcement about a public source - an index detector - https://www.americanwaymedia.com/index-detector/ This is a labor of love - every day a new page...

Episode 34 Indexed Not Found

There's a lot of slow Google lately. Slow in they aren't indexing new content as quickly as they used to and to "help" things along they have these weird messages in Google Search Console. There's a plug for the value of SEO testing but this is a shorter episode - I need to get used to Texas heat again! You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA Photo by Kindel Media from Pexels

Episode 33 - The Case of The Curious SEO Proposal

In this episode - we are going to go over a proposal that was sent in by a listener.  I thought rather than JUST respond to them privately, this might be a terrific exercise in demonstrating how little equal understanding there is on both sides of "the farmers and the cowboys." I'm sure the recipient of this proposal believes they receive an SEO services proposal - because they told me as much when I asked. And I'm equally sure the sender of this proposal believes they were quite clear on the SEO portion of it. And much hilarity ensues... If...

Episode 32 - SEO Projects Updates and Testing

Something I havent done lately is updating you on some of the SEO projects Im working on. So Im just making a liar out of myself when I say you wont find any SEO tactics in here. This one I would say you will find SEO principles. I share the very method used to choose a rank and sell niche - do not recommend it. And take you a little behind the scenes on the funny bumps in the road along the way - one of which was my ego. (But I'm fine now - thanks for asking.) And then...

Episode 31 - SEO Bits and Bobs

In this episode, this is a new type of episode - a "Bits and Bobs" type of show - in here is a collection of four things too small to be a full episode but definitely somethings to discuss.  1. what is the ONE topic that constantly shows up in Voice SEO conversations every single time and has the potential to suppress Voice? 2. I had a new "Confession" to make. 3. Why isn't this an interview show? 4. An idea to crowd search on something to help good SEO rise to the top and business owners to be able...

Episode 30 - State of Voice Search July Update

After about 6 months of developing the content for my upcoming Voice SEO course - I felt it was necessary to publish an update. Look for future updates on both what I'm doing and what the current limitations are for "Screenless Search" which is how I'm starting to refer to it as. Listeners will experience more of a breakdown of what exactly are we calling Voice SEO? Is it how we search? Is it how the search is delivered to us? Is it too late? Are there things we as marketers and business owners need to know? This is the...

Episode 29 - Will Artificial Intelligence Kill SEO?

Search Engine Journal shared a week ago about a question posed to John Mueller which was basically - if Googles machine learning is going to get so good at knowing what a page is about, will SEO become obsolete? https://www.searchenginejournal.com/googles-john-mueller-doesnt-see-seo-becoming-obsolete/412373/ I'm guessing the person who asked the question is either a business owner who might not know exactly WHY they are doing their own SEO, other than proving "penny-wise, pound-foolish". But it does show a peculiar lack of SEO purpose and maybe that's why John didn't know how to really respond - was he implying something or not wanting to...

Episode 28 The Summer of Updates

This episode is my take on what feels like "never-ending" series of updates in Google since March of 2020. Alright already.  In particular, I wanted to talk to business owners and C-level executives of a certain age who think they "know what SEO is" but have nothing on their site ranking for any value keyword that doesn't have their brand name in it.  Another question I have - How do we know what is a true update these days and not the result of Google catching up on all the things Google has not been doing because some data stream...

Episode 27 - This Isn't Your Dad's SEO Anymore

In this episode targeted towards business owners, I share my thoughts on how the shifting zones of relevance within Google remind me of when my dad retired a 2nd time as a VW auto mechanic and what he shared with me. Would I go into today's Google SEO if I was who and where I was 13 years ago with only rank trackers and site diagnostic software?  I really feel for those business owners who are going it alone and for those who had previous success and yet now are spending more time figuring out Google than expanding their own...

Episode 26 - My SEO Pet Peeves

Don't you just love "pet peeves" - the things that drive you crazy? Me too. In this episode I reveal my TOP THREE pet peeves - something about content, domains and Google. It's not every day one can fit SEO and the Witches from Macbeth in the same content. What are YOUR pet peeves in SEO? Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by Tumisu from Pixabay Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA

Episode 25 - Voice SEO

In this episode I talk a little about how I got into Voice SEO and how the course is evolving. I even share a demo that if you have an Alexa or Google device you can talk to my website.  If you have an Alexa say "Alexa, launch American Way Media" or for google "Hey Google, Talk to American Way Media" Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by Tumisu from Pixabay Music from Uppbeat...

Episode 24 - CSI SEO

Today Id like to share some cool news and it's about what I have come to know as my SEO superpower. I mentioned it back in Episode 14 but today I have something to share. It's short. I'm on the road and wanted to make sure you knew, that I knew, that you knew these things are scheduled on every Friday at 8 am CST. UPDATE: Not only did I discover my super power - I turned it into something I can share.  There is a course now on Forensic SEO - It's a LIVE training (no recordings, no replays...

Episode 23 - Super Chill Core SEO

If you're doing anything related to digital marketing you may be hearing a lot about Core Web Vitals - Google's new shiny tool that promised to be a ranking factor. How does this impact you as an SEO or web developer or a business owner? Get the full and straight skinny here without fear or favor or big long words! Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by cottonbro from Pexels Music from Uppbeat (free...

Episode 22 - What a RELIEF!!!

This episode is where I talk about how data brings peace of mind. If you know the rules are, and you know the rules change, and you know you're not going to be told that the rules change, then the real game is to be able to identify WHEN those rules change and to be able to do it faster than your competitors. Dec 15, 2019 is a memorable date for me - I explain why in the episode. It took until May 2021 for me to get some peace around what happened. That was 524 days that I carried...

Episode 21 - Summer SEO Topics

I started planning out summer episodes - I had no idea that there were that many weeks in what we refer to as "summer". As I was doing it the thought occurred to me that sharing what questions come up from myself and others might be helpful for anyone else who is putting together their own podcast AND to explore more fully WHY this podcast is NOT interviews of other SEOs. Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com...

Episode 20 - V is for Volatile - Part 2

This episode relates to Episode 19 and how we as SEO's need to accept the reality, that Google's ability to let us into the game is what we're fighting right now - the only way to play is to be able to get found, crawled, indexed and then rank. And it's not getting easier. This episode in this 2-part series on volatility is addressed to the SEO. Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX

Episode 19 - V is for Volatile - Part 1

In this episode, I address the way Google stays silent when things are not working as planned, when they are having problems. And without authority in our ability as SEOs to call them as we see them with precision, then we invite confusion and stay ignorant. This is part of a 2-part series on volatility within the search results and how business owners can benefit from understanding that there are more things going on between hitting publish and when a page ranks for it's search terms. Hope you enjoy it and feel free to send in any comments or feedback...

Episode 18 - Play Hard Ball SEO Side

I'm Just A Girl Who CAN Say "No". But it's not always easy but it can be for the best. In this episode, I'm looking at the same Client offer but this time from the SEO side. If you want to catch up check out Episode 17 Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Photo by Jose Francisco Morales on Unsplash

Episode 17 - Playing Hard Ball - Client Side

This is one of the Facebook "mailbag" episodes where we discuss situational SEO - this originally was posted in an SEO Facebook group. While I think it is common for business owners who are used to employees to make the mistake that SEO is all about motivation. They leave out a vital component in their calculation. I devised a way for business owners to adjust their review process so that they can better find the right SEO for their business.  Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com You can find me on...

Episode 16 - What if I knew then what I do now

As promised I said I would answer any incoming questions or respond to feedback from listeners. My goal is for this podcast to be a resource to an SEO and the businesses that they service. Might be the case. In this episode I respond to a question about how I might have structured a deal with my First SEO Client (Episode 5). And the reason I wanted to feature this question is that it parallels a current opportunity I am negotiating where there is a component of increasing the cost of SEO services in proportion to the increase in revenue....

Episode 15 - Hiring an SEO Company

I think this is the most perplexing question for both for a business seeking to find some other business to work with and for those businesses that offer SEO.   Maybe not as unanswerable as the chicken or the egg question, but this will remain a thorn in the side of many a business. At least until we as an industry offer some kind of solution. I pose one way to potentially address this - maybe it is not perfect but maybe it can be explored by some courageous SEO's who aren't afraid to let another SEO company have a...

Episode 14 - What's Your Superpower?

In this episode I reflect a little on how easy it is to not see all the things that truly make us unique not only as SEO's but as humans. Through a conversation with a colleague, I uncover how to talk about what is my "super power" - which I think is a great way to describe the thing that comes so naturally to you that seems so amazing to others - that you're in awe that anyone noticed. I also share the SEO community that I've been talking about for the past couple of months - http://bit.ly/seofriends and invite...

Episode 13 - Google Updates - Personal and Public

Ready for a change up? This episode is both reflective and an update. Things are moving. My future moves are coming together and lo and behold it appears to be both inclusive of the elements I desire and exclusive of the things that literally suck my soul dry. SO it's like a Google update on both a personal and public front. What happened this week on the Google update? Learn that one of my live field examples dropped suddenly. What did I do? Can this site be saved? You'll find out what the big deal is in this week's episode....

Episode 12 - Part 2 of SEO Packages????

OK, this was a hard episode to figure out and come to some grips on how to talk about this  - I started and stopped because I realized it might seem disingenuous for me to talk about ways to make monthly SEO more palatable to business owners AND SEOs. I mean, I decided for me and what I wanted, I wasn't going to go back into agency SEO. This time I'm owning the assets or part of the revenue generated and only on the projects that interest me.  I think client work is always going to be challenging - the...

Episode 11 Part 1 - Packages? We Don't Need No Packages!

This is Part 1 of a two-part Episode on...wait for it, the dreaded SEO Packages. This is the part where I talk with the business owner about what these are, why they may exist and what they are good for and why there might be a better way to think about it. You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Image Treatment by American Way Media, LLC

Episode 10 Where do keywords come from?

In this nine minutes, I explore the mystery of a list of keywords. As an SEO, I'll be honest, I marvel (still) that business owners don't get it. In this episode, there is a professional who got someone to "do their seo" but was distrustful of a list of search terms. Is she being taken advantage of? There's so much to address on BOTH sides - for not only the business owner AND the SEO. You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Image by American Way Media

Episode 9 - SEO Fairy Tales and Other Stories

This week's episode is a Facebook mailbag segment. In this episode expect to hear the blunt truth about timelines and rankings.  I have the deepest compassion for business owners, I was one for a long time before I became an SEO and then an SEO researcher. I get it. We are are susceptible to doubt and questions, did we make the right choice. What is a reasonable timeframe? What is a reasonable result? And understandably I have empathy and respect for the SEO. There's a lot going on within Google and it's not always on you. You can find me...

Episode 8 - What is SEO Testing?

This is an SEO rant. I think we have a new type of recurring episode. This is pretty much my take on SEO test, what it is, why it's important to me, why aren't more SEO's doing this and what the controversy is in the SEO community about testing with fake keywords. I realized I left out the BIGGEST value to testing after I listened to the playback. The value to me is - if I can get a competitive edge on a result - that means revenue to me, to my client, their family, their employees and their families....

Episode 7 - When A Person Only Has a Hammer

This episode is a Facebook mailbag. I explore a common situation - an SEO has achieved a lot only to be told by the business owner they won't be happy until it's 3X whatever was achieved.

Episode 6 Freshman Orientation - What The Hell Is Going On?

Since I just plopped down in your life and did a stream of consciousness recounting of my life in SEO, some of you may want to know a little more about the structure I have in mind for this adventure. My plan is grow this podcast while I prepare my course on Voice SEO or screen less SEO which will have a podcast aspect to it. I prefer to walk my own talk, literally. In this episode, I detail my ideas of seven (7) types of recurring segments that I think will permit me to continue to have content for...

Episode 5 - My First SEO Client

When I first put up the shingle that said I was in the SEO business - my first client was my next door business neighbor in the business park where I rented my office. I share the good, the bad and the ugly at least for the sustainable part of an SEO firm. How successful was this? What did I learn? Will I ever know? You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Photo by Rafael Garcin on Unsplash

Episode 4 - It's OK to Reinvent Yourself

Stepping back I realized that the movement from one thing to another while it may sound easy, doesn't always feel easy or positive. I felt on some level that having to reinvent myself meant I had failed somehow. Instead of seeing it as a falling away of the things that no longer worked, I was making it into the least positive interpretation. Yeah, I know, I not the only one. But maybe given how this last year has been, there might be someone else out there that is feeling the same and just might need some encouragement to be courageous...

Episode 3 - The Conundrum

I have discovered this passion for helping businesses by using my SEO skills and thought processes. And I dont want to create my own agency or work for someone else's. But if not direct or indirect client work, how would I make a living? I dont want to be at the beck and call of everybody who reads an article on SEO and thinks they need to micromanage my work, whether it's an independent business owner or a production manager preparing client reports. I've been in SEO testing since it began in 2015. SEO testing is setting up single variable(ish)...

Episode 2 - Why I Dislike Working with SEO Clients

In this episode the original title was "Why I Hate to Work with SEO Clients" and I thought it was too harsh and implied the fault was all on the client-side. But the reason that it is hard to work with clients is not only their possible jaded history with other SEO agencies, but how powerful the message is from Google that implies that a business owner or corporation need only read the latest blog or attend the latest training session and that's all you need. The truth is Google is a business that makes its revenue on the search-side...

Episode 1 - Why Do I Love being an SEO?

In this episode, I introduce myself, Carolyn Holzman, and ponder my love of being an SEO, how a courier introduced me to Google My Business and a few other things. This podcast series is for independent business owners, marketing managers or other SEOs for the purpose of humanizing an often misunderstood industry. I take a little time talking about the "elephant in the room" when it comes to the general conception of SEO to independent businesses and why that might be. Is it because this unregulated industry is untrustworthy or is it because most businesses don't really know what SEO...

Crawling Mondays by Aleyda - SEO News Tips and Interviews

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The top SEO tip for 2026 of +12 SEO specialists

Learn about the top SEO tip for 2026 of +12 SEO specialists, including Crystal Carter, Chris Green, Jonathan Jones, Myriam Jessier, Gabi Troxler, Anke Probst, Corina Burri, Dan Taylor , Charlie Whitworth, Jonathan Moore, Alex Moss... and mine as well. * What's your Top SEO tip? Leave it in the comments and I'll feature in the SEOFOMO Search Trends Report for 2026 Thanks Similarweb (https://www.similarweb.com/) for sponsoring Crawling Mondays videos

SEO Predictions and expectations of +20 SEO specialists for 2026

Learn about the SEO predictions and expectations from top specialists, featuring John Mueller, Barry Schwartz, Dawn Anderson, Judith Lewis, Eli Schwartz, Clara Soteras Acosta, Emina Demiri, Anthony Barone, Seb Atkinson, Dani Leitner, Mihai Aperghis, Julian Redlich, Nadia Mojahed, Max Woelfle, Nikola Minkov, Dave Rohrer, Stephan Czysch, Carolyn Shelby, Simon Vreeman, Evgeni Yordanov, M.Eng., and yours truly!* What's your Top SEO prediction and expectation? Leave it in the comments and I'll feature in the SEOFOMO Search Trends Report for 2026 Subscribe to seofomo(.)co to avoid missing out. Thanks to Similarweb for their sponsorship! Check it out: https://www.similarweb.com/#seotrends #seopredictions #seoexpectations

OpenAI has introduced shopping research in ChatGPT - #SEOFOMO TL;DR December 1st, 2025

The top SEO & AI Search News of the Week with #SEOFOMO TL;DR * OpenAI has introduced shopping research in ChatGPT OpenAI is introducing shopping research, a new feature in ChatGPT that researches on your behalf to help you find the right products.* ChatGPT Shopping Powered by Google Shopping, & other Discoveries from under the Hood by Alexis Rylko. * Google: Rewriting AI Content With Human Content Won't Lead To Recovery - Coverage by Barry Schwartz of John Mueller answer* Googles Mueller Questions Need For LLM-Only Markdown Pages - Coverage by Barry Schwartz of John Mueller answer--- Thanks to today's...

OpenAI announces Instant Checkout and the Agentic Commerce Protocol - #SEOFOMO TL;DR Oct 6, 2025

OpenAI announces Instant Checkout and the Agentic Commerce Protocol and other most popular SEO & AI Search News of the Week in today's #SEOFOMO TL; DR OpenAI announces Instant Checkout and the Agentic Commerce Protocol OpenAI Product Feeds: From Catalogs to Conversations by Andrea VolpiniHow to Audit Brand Mentions for Modern SEO by Despina GavoyannisGoogle AI Mode With More Visual Responses & Visual Fan-Out Technique by Barry SchwartzSEO for Growth Case Study: Revolutionizing a Saturated Market by Gabriela Jennifer TroxlerThanks Similarweb: https://www.similarweb.com/, for today's sponsorship Subscribe to #SEOFOMO: seofomo(.)co

Google's August 2025 Spam Update Finished Rolling Out - #SEOFOMO TL;DR September 29, 2025

More from this week's biggest search stories #SEOFOMO TL;DR: * Google August 2025 Spam Update roll out was completed on September 22nd, taking almost a month, since its initial release on August 26.* ChatGPT introduces ChatGPT Pulse * Cloudflare is launching The Content Signals Policy, a robots txt directive to establish your content access to AI platforms* Ideas for Successful Content in AI Search by Tomek Rudzki* How to fix Shopify crawl issues in Screaming Frog and Sitebulb using Web Bot Auth by Chris Lever - Today's episode is sponsored by Similarweb Thanks for your sponsorship! Check it out: https://www.similarweb.com/Subscribe...

Google will Need to Share Data with Competitors - #SEOFOMO TL;DR September 8, 2025

Google won't need to sell Chrome but will need to Share Data with Competitors and more in today's #SEOFOMO TL;DR * Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data - coverage by Barry Schwartz and deep analysis by Marie Haynes* Googles Danny Sullivan: Good SEO is good GEO - Coverage by Danny Goodwin* Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study by Will Guevara* Branding in the Age of AI and Zero-Click SERPs - an interview by Gianluca Fiorelli with Rand Fishkin Thanks Similarweb for your sponsorship Check it out: https://www.similarweb.com/

Google Released the August 2025 Spam Update - #SEOFOMO TL;DR September 1st, 2025

The Hottest SEO and AI search stories of the week with #SEOFOMO TL;DR: * Google August 2025 Spam Update Impact Felt Quickly by Barry Schwartz* The VP of Product at Google Search has shared in X that they will be featuring more links in AI Mode* New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasnt dipped by Rand Fishkin* Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search by Gianluca FiorelliSponsored by Similarweb: https://www.similarweb.com/ Take a look at the latest edition in the...

Digital PR & Authority Building in the Age of AI Search

Learn the latest about growing your authority via digital PR in the age of AI Search with specialists Gareth Hoyle from Marketing Signals and Mark Rofe, Independent Digital PR specialist, going through: 00:34 - What has changed and what hasn't in Digital PR with AI search05:42 - What are the top do's and dont's when using Digital PR to build Authority11:50 - Easy actions to start with Digital PR in the right way17:31 - Top recommended Digital PR resources 21:39 - A last digital PR and authority building tip Subscribe to the SEOFOMO newsletter to avoid missing out about the...

Google AI Mode is (almost) going Global and more - #SEOFOMO TL;DR August 25

In today's #SEOFOMO TL;DR going through the top news from the latest edition of SEOFOMO* AI Mode in Search gets new agentic features and expands globally* OpenAI Is Challenging GoogleWhile Using Its Search Data* AI vs Search Traffic Analysis Dashboard by Ahrefs* 5 ways to adapt your content strategy for LLMs by Kevin Indig* The Future of SEO for News Publishers in 2025: Crafting the Perfect Recipe for the Best Summer Ice Cream by Clara Soteras--- Thanks Similarweb, for today's sponsorship https://www.similarweb.com/

Google Launches Preferred Sources - #SEOFOMO TL;DR Aug 18, 2025

Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News of the week: * Google launches Preferred Sources in the U.S. and India* GPT-5 Made SEO Irreplaceable by Dan Petrovic* Google Introduces Flight Deals: an AI-powered flight search tool* How much content do top-ranking eCommerce category pages really have? [2025 study] by James Brockbank--- Sponsored by Similarweb https://www.similarweb.com/ PS: Check the latest #SEOFOMO newsletter in the comments and subscribe if you haven't yet.

Google Is Sending Less Traffic, but SEO Is Not Dead - #SEOFOMO TL;DR Aug 11, 2025

Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO SEO and AI search News of the week on August 11, 2025: * AI in Search is driving more queries and higher quality clicks by Liz Reid* SEO Is Dead. Say Hello to GEO. by John Herrman* Google Pitching AI Mode Ads To Advertisers by Barry Schwartz* Introducing GPT-5 by OpenAI * GPT5s browsing initial tests by Josh Blyskal--- Sponsored by Similarweb: https://www.similarweb.com/

Google Tests Web Guide Their AI Organized Search Results - #SEOFOMO TL;DR July 29, 2025

Learn about the New Google's Web Guide Experiment, their AI Organized Search Results in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Cindy Krum from Mobile Moxie: Web Guide: An experimental AI-organized search results pageGoogle releases Try on styles with AI, jump on great prices and moreGoogle: AI Overviews Drive 10% More Queries, Per Q2 EarningsGoogle CTRs Drop 32% For Top Result After AI Overview RolloutConfirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]Google Search Central APAC 2025--- Sponsored by Similarweb: https://www.similarweb.com/

Google's June 2025 core update Impact - #SEOFOMO TL;DR July 21st, 2025

Learn about the impact of Google's June 2025 Core Update in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Tory Gray: Analyzing pages that improved following the June 2025 core update by Marie HaynesA Few Key Shifts from the June Core Update in Ecommerce, SaaS, and Publications in SERPs:The Great Decoupling of Clicks and Impressions Whiteboard Friday by Tom Capper Topic-first SEO: The smarter way to scale authority by Kevin Indig and Amanda Johnson AI search is booming, but SEO is still not dead by Lily RayIntroducing ChatGPT agent: bridging research and...

How to Successfully Pitch and Speak at SEO & Digital Marketing Events

Learn how to successfully pitch and speak at SEO and digital marketing conferences in this edition with event organizers Kelvin Newman from BrightonSEO & HeroConf and Kirstie Hoskin from International Search Summit and International Social Summit from Webcertain; going through: 01:11 - What are the top mistakes people make when pitching to conferences? 10:35 - What criteria do you use to pick sessions, and what are your tips to get chosen? 19:40 - Tips for new SEO speakers to get picked when pitching at events. 22:14 - What are the things people don't realize about running events that you wish...

Is ChatGPT Relying on Google and Shopify for Answers? #SEOFOMO TL;DR July 14, 2025

Learn about the reliance of ChatGPT in Google and Shopify for Answers in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Lily Ray: Study: SearchGPT (Quietly) Abandons Bing and Moves to Google by Alexis RylkoShopify is listed along with Bing as a ChatGPT third-party search providerRevealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPTs Recommendations by James BrockbankGoogle June 2025 Core Update Leading To Some Partial HCU Recoveries by Barry SchwartzSponsored by Similarweb https://www.similarweb.com/Subscribe to the SEOFOMO Newsletter to avoid missing out: https://hub.seofomo.co/

The ChatGPT 4o System Prompt Leak - SEOFOMO TL; DR July 7, 2025

Learn about ChatGPT 4o System Prompt Leak in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News: * ChatGPT 4o System Prompt Leak: SEO Impact by Hanns Kronenberg* Google releasing the June 2025 core update* Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews by Barry Schwartz* Referral Patterns in Google AI Mode: Understanding the Early Data by Garrett Sussman* Explaining The Great Decoupling To C-Level by Dan Taylor * How To Adjust Your Content Strategy for Googles AI Mode by John IwuozorSponsored by Similarweb https://www.similarweb.com/

Google AI Mode vs Traditional Search - #SEOFOMO TL;DR July 1st, 2025

Learn about the differences between Google's AI Mode vs traditional search results with Aleyda Solis and Roxana Stingu in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/#SEO #AIMODE #AISEARCH

The Great Organic Traffic Decoupling & What to do about it - #SEOFOMO TL;DR, June 23, 2025

Learn about the great organic search traffic decoupling with Aleyda Solis and Jono Alderson in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

The AI Searchs Impact on Publishers - #SEOFOMO TL;DR June 16, 2025

Learn about the impact of AI search on publishing websites with Aleyda Solis and Barry Adams in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Traditional SEO vs AI Search Optimization (GEO, AEO) - #SEOFOMO TL;DR June 9, 2025

Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

AI Mode & The Query Fan-Out Technique: How Google AI Search Works | The Latest in SEO [June 2, 2025]

Learn all what you need to know about Google's AI Mode & The Query Fan-Out Technique to understand How Google AI Search Works, and the implications toward SEO in the latest episode of the SEOFOMO TL;DR with SEO Consultant Aleyda Solis and guest Aleyda Volpini -founder of Wordlift- going thorough the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Google AI Mode Announcement Analysis - The Hottest in SEO News with SEOFOMO TL;DR

Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/

The Hottest in SEO This Week from #SEOFOMO - May 19, 2025

Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 19, 2025 * The ABCs of Google ranking signals: What top search engineers revealed by Danny Goodwin* Google Clarifies: AI Overview Links Share Single Position In Search Console by Matt G. Southern * How to Set Up Claude Desktop with Google Search Console MCP by Richard Baxter* AI Search: Where Are We & What Can We Do About It? Thanks to Similarweb for today's edition sponsorship https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from...

The Hottest in SEO This Week from #SEOFOMO - May 12, 2025

Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 12, 2025 * Googles Updated Raters Guidelines Target Fake EEAT Content by Roger Montti* Googles Walled Garden: Users Make 10 Clicks Before Leaving by Matt G. Southern / Tyler Einberger* How AI Overviews Shift Traffic From Publishers to Google by Cyrus Shepard* Apple Says Google Searches Down On Safari & Google Says Searches Are Up by Barry Schwartz* Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Googles Search Shift by Jana GarankoThanks to Similarweb for today's...

The Hottest in SEO This Week from #SEOFOMO - May 5, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - May 5, 2025 * Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel - coverage by Barry Schwartz* ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations - coverage by Matt G. Southern* How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's documentation* 11 Lessons Learned From Auditing Over 500 Websites by Olga Zarr* The State of Ecommerce SEO in 2025: How to Win in Todays Product SERPsThanks...

The Hottest in SEO This Week from #SEOFOMO - April 28

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 28, 2025 Google Stops Supporting Special Announcement Structured Data On July 31 - coverage by Barry SchwartzGoogle: How To Remove Site From Search Without Verifying Ownership - coverage by Roger MonttiPrevisibles New AI SEO Benchmark - by David BellYour Audience, Your Edge: Unpacking Zero-Click Marketing - interview of Gianluca Fiorelli with Amanda NatividadThanks to Ahrefs for today's edition sponsorship This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter....

The Hottest in SEO This Week from #SEOFOMO - April 21

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 21, 2025 * Google Search to redirect its country level TLDs to Google dot com - Coverage by Barry Schwartz* Google Says LLMs(.)Txt Comparable To Keywords Meta Tag - by Roger Montti* AI Overviews Reduce Clicks by 34.5% by Ryan Law and Xibeijia Guan* The SEOFOMO Ecommerce SEO in 2025 Survey ResultsThanks to Ahrefs for today's edition sponsorship This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter -...

The Hottest in SEO This Week from #SEOFOMO - April 14, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 14, 2025 * Google quality raters now assess whether content is AI-generated by Danny Goodwin* The Best of Published Decks from the Latest BrightonSEO [April 2025] * What should content strategy be for LLM Optimization? A study of 768k citations by Beeri Amiel* 3 ways to optimize for AI search bots by Timothy ResnikThanks to Ahrefs for today's edition sponsorship Check out Brand Radar here: https://ahrefs.com/brand-radar This is the TL;DR covering the most popular resources and news from...

The Hottest in SEO This Week from #SEOFOMO - April 7, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From hashtag#SEOFOMO - April 7, 2025 * March 2025 Google Core Update (Winners & Losers) by Shane Dutka* Googles Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes by Matt G. Southern / Martin Splitt* SEO VS GEO: Optimizing for Traditional vs AI Search by Yours Truly * Google: We Don't Have A Brand-Ranking System But... by Barry Schwartz This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter: https://seofomo.co/posts/the-latest-search-updates-news-for-you-seofomo-april-5-2025 #SEO #SEOFOMO #SEOnews

How to Measure The Impact of AI Overviews on Organic Search Traffic

The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch

The Hottest in SEO This Week from #SEOFOMO - March 17, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 17, 2025 * Google Released the March 2025core update on March 13, 2025 * Google Responds To Publishers Concerns On AI Mode by Barry Schwartz* Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) by Neri Bluman* How To Use Data Analytics For Effective Link Building And SEO Growth by Bart MageraThis is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can...

The Hottest in SEO This Week from #SEOFOMO - March 9, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 9, 2025 * Expanding AI Overviews and introducing AI Mode by Google * 5 Early Observations about The New Google AI Mode in Test * Google CTR Stats Changes Report for Q4 2024 by Dan Popa * SEO Forecasting - A Complete Guide to Predict Organic Growth by Botpresso* 5 Reasons Why You Should Count Queries in Search Console by Matthew MellingerThis is the TL;DR covering the most popular resources and news from the latest edition of the...

The Hottest in SEO This Week from #SEOFOMO - March 3, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - March 3rd, 2025 * How Google determines relevancy & helpfulness by Marie Haynes* SEO product manager role is a future of SEO by Ivan Palii* Controlling Your Brand Position Online With SEO by Dan Taylor * 2025 SEO Benchmarks Report by SimilarwebThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want here: https://seofomo.co/posts/your-seo-news-with-seofomo-are-here-march-2nd-2025 Thanks Similarweb for being today's awesome sponsor Learn more...

The Hottest in SEO This Week from #SEOFOMO - Feb 24, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 24, 2025 * SEO A/B Testing Ideas to Improve Search Performance * The Free AI Rank Tracker * Googles New Diversity Update: How to Fix Your Ruined Rankings * How to Analyze a Sudden Drop in Website Traffic [With Template] This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter. You can go through it if you want here: https://seofomo.co/posts/the-latest-seo-updates-with-seofomo-feb-23-2025 Thanks Similarweb (https://www.similarweb.com/) for being today's awesome sponsor

The Hottest in SEO This Week from SEOFOMO - Feb 17, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 17, 2025 * Google: How To Tell If Google Sees Tabbed Navigation* Google Reassures That hashtag#Anchor URLs In GSC Are Okay* How to get ROAS for Ecommerce SEO using Google Analytics* Does your ecommerce suffer from an excess of "Crawled Not Indexed" PDPs?* AI Brand and Product Visibility in ChatGPT This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too...

The Hottest in SEO This Week from SEOFOMO - Feb 11, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 11, 2025 * Google: Don't Update Lastmod Date With Copyright Date Changes* Using Search Console and Google Analytics data for SEO* Google's Gary Illyes: Focus On Originality In 2025 * Generative AI Mentions In Google's Search Quality Rater Guidelines* Generate llms(.)txt * Cloudflare Radar AI InsightsThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it here: https://seofomo.co/posts/your-seo-updates-with-seofomo-feb-9-2025Thanks Similarweb for being today's awesome sponsor If...

The Hottest in SEO This Week from SEOFOMO - Feb 3rd, 2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 3rd, 2025 * Google Says Links Matter LessAhrefs Looked at 1,000,000 SERPs to See if Its True by Patrick Stox * Your guide to SEO forecasting with Google Sheets by Sara Taher * AI optimization: How to optimize your content for AI search and agents by Jed White This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too here: https://seofomo.co/posts/all-the-search-updates-are-here-seofomo-feb-2nd-2025...

The Hottest in SEO This Week from SEOFOMO - Jan 27, 2025

It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025 Google Shares Insight On SEO For AI Overviews Measuring the Impact of Google AI Overviews on SEO Performance Hubspots Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean for SEO? This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too since I'll be linking to it in the comments....

The Hottest in SEO This Week from SEOFOMO - Jan 13, 2025

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

SEO for Brand Recognition and Visibility: Why is So Important & How to Start?

Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding

The Hottest in SEO This Week from SEOFOMO - Jan 6th, 2025

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

SEO Trends, Predictions & Tips for 2025

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/

The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan

Is Reddit Rankings Increase Hurting Your Site Visibility? What can you do about it?

Learn how to assess if Reddit search visibility increase in the latest Google search updates is actually hurting your site rankings, and the steps to take if so to expand your content optimization strategy accordingly. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

How to Do Successful (Non-Spammy) Programmatic SEO

Learn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through: 01:37 What is programmatic SEO? 03:44 Programmatic SEO Misconceptions 08:33 Programmatic SEO Do's and Dont's 15:20 Steps for Successful Programmatic SEO 23:05 Programmatic SEO Tools 30:16 Programmatic SEO Examples #ProgrammaticSEO #SEOAutomation #SEO -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Conversion Optimization for SEOs - Challenges, Do's and Dont's and Tools

Learn about Conversion Optimization (CRO) for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: 01:55 SEO and CRO: How do they align together? 07:25 Top CRO vs SEO Mistakes 11:11 How do you Handle Dark Patterns? 17:45 Steps to recommend your site conversions and tools to use 24:35 A last CRO tip for SEOs And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

SEO Product Management: What is it and How To Succeed at It?

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed? 08:26 - Fundamental Steps for SEO Product Management Success 12:42 - Common SEO Product Management Mistakes 18:25 - SEO Product Management Tools and Resources 21:36 - A last SEO Product Management Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/#seopm #seoproductmanagement #seo

Getting SEO Buy-in: Learn How to Get SEO Resources and Support

Learn how to get SEO Buy-in for your SEO recommendations with Tom Critchlow and Petra Kis-Herczegh, going through: 02:05 More Challenging Scenarios for SEO Buy-In 05:05 Common Mistakes When Getting SEO Buy-In 12:14 What are the Steps to Get SEO Buy-In 21:36 Guides, Tools and Resources to Learn From 24:28 Last SEO Buy-In Tips And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #seobuyin #seoresources #seo

SEO for Google Discover - Learn to Optimize Google Discover Content

Learn about how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley: 01:42 How to integrate Discover into your SEO strategy 03:42 Factors to maximize Discover visibility 06:35 How to develop Authority & get recommended 09:26 Top mistakes when optimizing for Discover 14:24 Favorite tools for Discover Optimization 18:49 Optimizing Media for Discover 20:44 A last Google Discover Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #googlediscover #discoveroptimization #seo

The Top SEO Myths and How to Dispel them

Learn about the most common SEO Myths when doing search engine optimization processes and how to dispel them to avoid issues with guest SEOs Azeem Ahmad and Garrett Sussman, going through: 02:37 The worst and most common SEO Myths 11:51 Steps and Resources Used to Dispel SEO Myths 22:49 A last tip to address SEO Myths challenges And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Optimize your Website Content for Multilingual Markets

Learn how to optimize your content for multilingual markets in today's Crawling Mondays, along with international SEO specialists Sara Fernandez and Natalia Witczyk; going through: 01:58 Why Multilingual Content Optimization Is Critical? 05:26 Top Mistakes when Optimizing Multilingual Content 10:58 Steps & Tools to optimize your Multilingual Content 15:27 A last Multilingual Content Optimization Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #internationalseo #contentoptimization #seo

How to Identify and Leverage Trending Topics for SEO

Learn how to identify and leverage trending topics for SEO with the wonderful Crystal Carter from Wix and Abby Gleason from Scribd: 01:50 Main Errors to Identify Trending Topics 06:29 Main Steps to Identify Trending Searches 11:57 Allocating resources to Target Trending Searches 14:38 Top Tools to Identify Trending Searches 20:52 Last Tip to Identify Trending Searches And more! -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #TrendingTopics #KeywordResearch #SEO

SEO Auditing Large Websites

Learn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through: 01:49 What differentiates an SEO audit for a large vs a small site 05:53 When a site is actually big? 08:13 What are the top steps to take in large site audits? 11:38 Favorite tools when auditing large Websites 14:52: Top Errors to avoid in Large site Audits 18:18 A last tip when SEO auditing big Websites -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check...

Machine Learning for SEO

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What is Machine Learning and Best Use Cases in SEO? 03:27 Steps to start using Machine Learning in SEO 07:19 How to Validate the Quality of Output in ML? 09:51 What Machine Learning Tools do you recommend using? 20:47 Last Tips to Use ML in SEO This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform...

ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search

Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at Wix) and Darth Autocrat, Digital Marketing Consultant, going through:   02:59 ChatGPT for SEO: Good or bad?  07:49 Use cases to leverage ChatGPT for SEO   14:55 ChatGPT for SEO Tools & resources   19:21 The future of ChatGPT & Search  25:12 A last ChatGPT for SEO Tip   -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking,...

Creating Content that Earns Backlinks

Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics: 1:17 - Main mistakes that make content not attract backlinks  9:58 - Building blocks to create content that attracts backlinks  17:56 - Examples of successful content attracting backlinks  26:57 - A last tip to create popular content     -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #linkbuilding #linkbuildingseo #seo

SEO Clients Management, Communication & Coordination

Learn how to effectively management, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, going through the following topics:  1:30 - What are the main client management mistakes?   5:46 - The building blocks of successful client management  12:17 - Choosing SEO client communication frequency  19:10 - Choosing SEO communication medium  22:00 - Best SEO Communication tools   26:46 - A Last SEO Management tip   -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #SEO #SEOManagement #SEOCommunication

SEO Agency Growth: How to Grow Your SEO Agency in a Sustainable Way

Learn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through:    3:09 The biggest Agencies Growth Challenges   12:00 Advice to Avoid Employees Churn  15:49 Building Blocks for Sustainable Growth  22:46 Effectively closing new clients  26:37 Last Tips for Agency Growth    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #AgencyGrowth #SEOAgency #SEOManagement

JavaScript SEO: How to Optimize JavaScript Content for Search

Learn about the main challenges, do's and dont's and tools to optimize JavaScript based Websites for Search in this insightful conversation with Tomek Rudzki from Onely and Olga Zarzeczna from SEOsly, going through:    02:26 Can Google Render all JavaScript based Content?   09:02 Top Issues To Avoid when Optimizing JS based Sites  14:52 Favorite Tools and process to follow to Optimize JS sites  19:19 Last Tips when doing SEO for JS based sites    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #javascriptseo #seotips #seo

SEO For Startups - Tips, Do's & Dont's to Optimize & Grow Startups Organic Search Results

Learn how to do SEO for Startups with Nitin Manchanda and Fabrizio Ballarini in this Crawling Mondays edition going through:     01:43 What differentiates doing SEO for Startups vs other Companies  06:18 The most common SEO for Startups Mistakes  12:51 The Building Blocks for Successful Startup SEO   21:08 Useful Tools & Resources When Doing SEO for Startups    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #SEOforStartups #seotips #SEO

Digital PR Strategies & SEO - How They Work Together

Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson:  2:19 How Digital PR Overlay with Link Building & Traditional PR?   5:04 What are common Digital PR Goals?   8:36 Top Digital PR Mistakes   13:07 Digital PR Validations  16:20 The Building Blocks for Successful Digital PR   -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/

SEO Testing: How to Run Successful SEO Tests

Learn how to run successful SEO Tests with Emily Potter and Nick Swan! In this episode of Crawling Mondays we go through:    1:41 Top Types of SEO Tests  6:26 Top Mistakes when Running SEO Tests  8:54 Building Blocks of Successful SEO Tests  12:17 Surprising Results from SEO Tests  18:39 Last SEO Testing Tip   This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #seo #SEOTests #SEOTesting

Optimizing Categories Pages in E-Commerce SEO Processes

Lean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering:  1:59 Why Optimizing Categories Pages is so Critical in E-commerce  6:16 Main mistakes when optimizing Categories Pages  12:39 The Steps to Optimize Categories Pages  16:35 How to Optimize Categories Pages Content  21:54 A last Tip when Optimizing Categories Pages   This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #CategoriesOptimization #EcommerceSEO #SEO

Content Strategy for SEO: What Is It, Top Errors and Tips for Success

Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering:    01:41 What is Content Strategy   05:46 The Main Content Strategies Mistakes  09:01 The Building Blocks of a Successful Content Strategy   15:21 Favorite Content Tools    This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #ContentStrategy #ContentOptimization #SEO

Content Hubs: How to Create and Optimize your Topic Clusters

Learn what are content hubs and topic clusters, how to use and optimize them in your SEO Process in this edition of Crawling Mondays with Andy Chadwick and Chima Mmeje, going through:   00:47 What is a Content Hub  06:46 What are the most common Content Hubs Mistakes?   15:32 What are the building blocks of Successful Content Hubs   20:28 What are your favorite content tools?   25:19 A last Content Hub Tip   This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  #ContentHubs #TopicClusters #SEO

Wordpress SEO: How to Optimize your Wordpress Site for Organic Search

In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw:   1:03 The most common Wordpress Optimization Mistakes   9:23 The building blocks of an optimized Wordpress site  14:35 The top plugins, themes, features you use   20:24 A last Wordpress Optimization Tip    #seoforwordpress #wordpress #wordpressseo

Accessibility for SEOs: How to take Accessibility into consideration as an SEO

In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects:    1:46 Why accessibility should be important for SEOs  5:57 The most common accessibility issues   7:42 The steps to identify accessibility problems   11:20 A top to check tool or resource to use   13:07 A last Accessibility Optimization    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/   #accessibility #seo #accessibilityguide

Internal Linking Optimization: How to Optimize your Internal Links for SEO

In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform.   This Internal Links edition of Crawling Mondays covers the following topics:    2:17 SEO scenarios in which internal link optimization helped to achieve results  9:47 Low Hanging Fruit Scenarios to Optimize Internal Links  15:43 Main steps to optimize internal links  20:49 Tools you use to optimize Internal Links  24:41 A last tip to...

Affiliate SEO: How to Develop and Optimize Affiliate Websites

Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/ This Affiliate SEO Crawling Mondays edition covers:    1:18 What are the most common mistakes for SEOs when starting with affiliate sites  07:27 Must take steps when starting with a new affiliate site  12:58 How to identify new affiliate opportunities  15:00 Which affiliates sites are doing successful, clever stuff  19:27 A last affiliate marketing advice     #affiliateseo #affiliatemarketing #seo

SEO Reporting: How to Develop Effective & Impactful SEO Reports

Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:    1:02 Top Misconceptions and Issues when doing SEO reports  7:35 What to Not Do When Developing SEO Reports   12:53 What steps to take when developing SEO Reports  19:24 What Tools do you Use to Develop SEO Reports?   22:34 A last SEO Reporting Tip    #SEO #SEOReports #SEOReporting

How to Increase your Link Building Campaigns Outreach Emails Open Rates & Success

Learn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover:    1:06 What are the main challenges and what to expect from the process?  6:29 What are the top errors?  12:54 What are the must to get your emails opened?  20:24 What tools do you use for outreach?   22:10 What tweaks tend to change campaign performance?   24:10 A last outreach tip of something not yet covered   #LinkBuilding #EmailOutreach #OutreachCampaigns

SEO For Paginations: How to Optimize your Paginated URLs for Search

Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering:    1:38 Top SEO Scenarios Showing the Importance of Paginations  3:38 Top SEO for Paginations Errors You've seen   9:47 Guidelines to Follow when Optimizing Paginations  17:18 What do you do to troubleshoot Paginations and identify opportunities  21:40 A last SEO Tip for Optimizing Paginations    #SEOforPaginations #PaginationsOptimization #TechSEO

How to Become a Successful Independent or Freelance SEO Consultant

How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects:  01:26 When is the right time to become an independent SEO?  06:26 What are the Pros and Cons of being an independent SEO?  17:00 Top Steps to become a Successful independent SEO?   22:50 Resources you've found useful in your independent SEO journey  28:30 A last tip when becoming an Independent SEO Consultant   #freelanceseo #independentseo #seoconsultant

How to Succeed as an In-House Enterprise Level SEO

What does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media):    01:20 What characteristics differentiate doing SEO at a big company?   06:04 What are the Pros and Cons of being an Enterprise SEO?  15:39 Do's and Dont's to Excel as an Enterprise SEO  22:58 How do you work with SEO Tools at an Enterprise Level?   #EnterpriseSEO #InHouseSEO #SEO

From SEO to CEO: How to become a successful SEO or Digital Marketing Agency Founder and CEO

How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies:  01:22 How did you make the switch to become an entrepreneur  07:20 Did you have any business background?   08:31 What would be the one thing that you would change?   18:31 What are your tips to be a successful CEO?   26:02 How do you hire specialists to whom you can delegate to?  30:26 How do you...

Project Management for Freelance SEO Consultants

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:    01:38 How different and important is project management as a freelance consultant?  06:23 How to allocate time and resources for Projects?   12:18 What are the top Do's and Dont's when managing SEO processes?   23:53 What are the most useful SEO Project Management Tools you use?   28:20 A last Project Management Tip   #SEO #SEOProjectManagement #SEOManagement

SEO Automation: What Can Be Automated in SEO? Status, Trends, Scenarios & Tools!

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:    00:43 A tribute to Hamlet Batista  05:45 What are the opportunities of SEO Automation in 2021?   10:54 What are the best and worst scenarios to automate?   13:43 What can be automated within the SEO process?   23:46 What are the steps to start automating SEO tasks?  31:18 A Last SEO Automation Tip   #SEOautomation #AutomateSEO #SEO

Content Ideation in Content Marketing & Link Building Campaigns

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:    01:22 Where does content ideation sits within the content marketing process?  05:42 What are the building blocks of the content ideation process?  17:30 How do you align ideas with the business purpose?   23:28 Which are the most common errors?   29:37 What are the best content pieces you've recently seen and why?  #ContentIdeation #ContentCreativity #ContentMarketing

SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:    01:38 How do you manage SEO Processes as Agencies with Clients?   05:45 How to integrate account management roles that handle the project with clients?   09:10 What are the top do's and dont's when managing SEO processes?   20:00 What tools do you use to manage SEO processes?   28:00 A last SEO Project Management Tip   #seo #seoprojectmanagement #seomanagement

Strategical Content Optimization in an SEO Process

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:    01:05 What are the most common content mistakes in an SEO process  12:48 Which are the building blocks for successful search optimized content  20:00 Aligning content optimization with demand generation  22:38 What are your favorite content optimization tools?   29:20 A heads-up on over-relying on content optimization tools metrics  34:50 A last content optimization tip   #ContentOptimization #ContentStrategy #SEO

How to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to Grow

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:    1:06 Most important areas to optimize in Local SEO   04:30 Top Recommendations to get Positive Reviews  07:48 Favorite Local SEO Tools  11:44 Most Common Issues of Local SEO Clients  15:24 Top Link Building Mistakes of Local Businesses and How to do it well  20:14 How do you measure your Local SEO efforts   25:00 What's the status of Spam in Local Search   30:25...

How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to Avoid

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:    1:20 Common mistakes when setting an SEO strategy   06:56 Steps to set a winning SEO strategy   16:05 Best and Worst SEO Strategies you've seen   31:27 A last tip for SEO struggling to set an SEO strategy   #seostrategy #seoguide #seo

Keyword Research for SEO in 2020: Guide, Steps, Tips, Tools, Mistakes and more!

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:    1:10 The most common mistakes in a keyword research process  9:32 Main steps for a successful keyword research   14:36 Keyword research tools to use and dealing with data inconsistencies  26:36 Overlooked keyword research tips

YouTube SEO: Video Optimization Tips & Advice for YouTube

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:   00:47 What are the main areas/factors to optimize to rank better in YouTube?  04:51 What's the importance of search as a traffic drive in YouTube  09:00 How to optimize your videos retention and engagement?   13:53 Which are your favorite video optimization tools?   16:42 Video content vs. production quality   19:57 SEO Tools that you can leverage for YouTube  21:40 A last, usually overlooked Video SEO Tip     #YouTubeSEO #VideoSEO #SEOGuide

SEO for News Publications or Media Websites

How to do SEO for news websites? I asked John Shehata from Cond Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!   01:19 What's different when you do SEO for a news Website?   09:29 Will publications move on from AMP once it's not a requirement?   15:33 What's the workflow to crawl, index and monitor results fast for news sites?   25:58 How you optimize for Google Discover   33:53 A last news SEO tip   #SEOforNews #newsseo #seoguide

Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:    02:10 What does a link building process look like in 2020?   08:03 What are the top misunderstanding that you see in Link Building?   15:02 What are the most common errors that break link building processes?   22:45 What are the key for success of an outreach process?  34:22 A last link building tip    #linkbuilding #seo #backlinks

Edge SEO: Implementing Technical SEO Changes via CDN - How does it work and when to use it

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):    0:44 How did you started with Edge SEO & What are its main advantages 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages  12:15 Which are not good scenarios for Edge SEO?   16:15 A last recommendation about Edge SEO?   #EdgeSEO #TechnicalSEO #SEO

Confidence & Resilience for Search Marketers

How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover:    01:05 Do Search Marketers suffer from more confidence and resilience issues?   04:39 Which are those issues you see SEOs suffer the most from and tips to avoid them?   14:54 Advice to SEOs who would like to start speaking but are afraid to do it so?   24:18 A last confidence tip for search marketers?    #coaching #confidence #resilience

SEO & Web Speed - How to Optimize Your Web Performance

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas:    00:45 What the most common Web Speed Issues?  04:30 What are your top recommendations to improve Web speed?   07:50 What are good Web speed metrics to have as a reference?   12:00 What to expect from Core Web Vitals?   13:45 What tools do you use when doing Web Speed Analysis?   17:21 A last Web Speed tip to the audience?   Remember, like the video if you enjoyed it, and subscribe to...

How to Develop Successful SEO Audits: Avoiding Top Issues & Challenges

Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover:    01:22 Which are the main challenges and Issues with SEO Audits?  05:55 How have you tackled the most important SEO challenges?  11:38 What are the keys to get your SEO audits implemented?  18:25 How do you see the automation of SEO audits?   22:46 Last Tips to make SEO audits successful?    If you liked the video, remember to like it...

SEO for Web Migrations - Most Common Issues and Top Tips & Tools to Fix Them

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Gralewicz from Onely to go through them:    00:41 Which are the most common SEO issues happening during Web migrations?   03:51 What are the top configurations you prioritize to validate?   08:21 What are the craziest Web migrations you've worked at?   12:07 What are the top tools you use for Web migrations?   16:25 What tools you find useful but usually overlooked? #WebMigrations #SEOforWebMigrations #SEOTips

Structured Data and Entity Search Optimization

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy.   00:27 Why Structured Data & Entity Search Optimization is so important?   03:37 What are the fundamental steps for entity optimization?   09:00 What are the structured data or entity search tools that you love?  15:00 What's your last structured data or entity search tip?    #structureddata #entitysearch #seotips

Agency vs. In-House SEO: Differences, Advantages, and tips to succeed in each case

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven:    1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies?  3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house?  7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences?  9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO?  16:25 - What would you...

SEO for SaaS (Software as a Service) Companies

How to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber:    0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies?  3:21 What are the tactics that youve found to be particularly useful in SaaS SEO processes, especially with content?  10:18 What are the top actions you prioritize in your SaaS SEO process?  13:12 What are the non-traditional search efforts that pay off in SaaS?   #SEOforSAAS #SAASSEO #SEOtips

E-Commerce SEO: Top Tips for Success, Common Mistakes, Best & Worst Web Platforms, and more!

How to do SEO for an E-Commerce Website? Learn in today's episode:    0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?   4:38 What's the No. 1 mistake in Ecommerce SEO processes?   10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?   16:12 What's the best and worst e-commerce platform that you've had to work with?   20:51 What's something usually overlooked in e-commerce SEO that you would like to share?    Learn with two amazing special guests Kristina Azarenko,...

What's Google's #EAT and How to Optimize Your E-A-T in SEO

Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):   1:38 - What is Google's EAT and why should you care about EAT?  4:30 - Why is E-A-T a controversial topic?  8:12 - What specific actions we can do to improve our EAT?  15:25 - Which are the most common EAT issues?  18:45 - Are there any specific tools that you use to help when assessing EAT?  23:10 - What EAT topic you would like...

Most Common International SEO Issues & How to Fix Them

Learn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:     01:10 What's the top 1 mistake that you see happening in International SEO?  04:32 Which are the top technical related issues that you find in international SEO processes?  12:26 How to select the best international Web structure for your site?  19:29 What's the most cost-effective localization process?   #internationalseo #hreflang #globalseo

Coronavirus and SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist

Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:    1:40 What's the impact of Coronavirus for SEO  9:29 What are the positive and negative actions that companies have taken  22:31 What can we expect in the future & last tips for SEO businesses   If you like...

Experts On The Wire (An SEO Podcast!)

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The "ALL Method" for AI Search Content Optimization (On page optimization for LLM Visibility)

An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO". This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - without throwing away your SEO.This episode recorded and produced in under one hour! (all in one take! props to the host for that ) with Riverside which has sped up my podcast process ten fold and why I am now able to publish more again.Semrush study on ChatGPT Traffic and usage: https://www.semrush.com/blog/chatgpt-search-insights/Myriam Jessier's LinkedIn Post about user behavior changes in LLMs vs...

Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/"Why Google Will Win...

Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction.LOTS covered in this episode!Nils Bio (via Claude)Nils Reimers is the inventor of Sentence BERT, the research breakthrough that made semantic search scalable and now underpins how companies like Google, Netflix, and OpenAI understand and retrieve information. He currently works at Cohere,...

Luca Cian: How Humans Interact With AI & What That Means for Business Strategy

Luca Cian is AI Strategy & Psychology Expert. He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.His speciality is decoding how humans interact with AI and what that means for business strategy. Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review.Subscribe to 'Experts' anywhere by searching 'Experts on the Wire' (and exciting news, we'll be on YouTube soon! You can find the channel for now, and as soon as YouTube...

Experts on the Wire Reboots! What To Expect

We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire. In this short episode I talk about why the re-boot and what to expect.Be sure to subscribe, first new episode is tomorrow March 16th, 2026! We are on Spotify, Apple, and all podcast players - and will be on YouTube very soon! (As soon I can find my login to an account I must have created years ago and never used )Chapters (auto generated by Riverside):0:00 - Introduction: Experts on the Wire is back...

131: Bias in SEO, Overconfident SEO Case Studies, Googles SERP Struggles w/Sarah Pokorn

Sarah Pokorn, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.As SEOs, I think we spend FAR too much time obsessing over Google Ranking Factors (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers the people we are supposedly making content for and trying to win over in the SERPs.In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives...

130: The Future of SEO Optimism In Uncertain Times w/Will Critchlow

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.Ive always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO...

129: Helpful Content Update Recovery and More w/Kristine Schachinger

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.Topics In This Episode Include:Why AI vs Human Content Comparison Studies are SillyHow AI has Changed SEOHow Does Google Detect AI Content?Deep Dive Into The Helpful Content UpdateGoogles Search Generative ExperienceWhy Core Web Vitals Is NOT a Ranking Factor NowE.A.T.T. Myths and Why Its Not a Ranking Factor, Ranking Signal or Ranking SystemHow To Learn About SEO...

Updates About This Podcast!

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)Listen Now!Check out Content Aced a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.The post Updates About This Podcast! appeared first on Evolving SEO.

128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher

If youre trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!My guest today is Sara Taher who has been an SEO consultant since 2014.Topics In This Episode Include:How to incorporate AI in your SEO workflow (tons of great tools mentioned!)The Risk of AI to Content CreatorsThe importance of TikTok SEO, Video Indexing, and having Video StrategyCreate YouTube descriptions with AIA little something for you tech SEO fans a couple of interesting ways to audit a site f or JS and SEOAnd lots more!Listen Now! Related...

127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier

Its hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.I had a blast talking with her, and I learned a lot listening back to this conversation this was my longest episode ever clocking in at almost 2 hours! But it will flyTopics In This Episode Include:Breaking through the curse of knowledge in SEOUnderstanding the psychology and emotions of searchersThe weaknesses of keyword...

126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles

If youre looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.I had a blast and learned a lot listening back to this conversion we talked about lots including:Topics In This Episode Include:Why Monique moved away from active Link BuildingMoniques unique...

125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr

My guest today Olga Zarr audited over 100 sites in a two-year period and from that compiled a massive list of 99+ tech SEO mistakes. On todays episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter. Listen Now!About the Sponsor Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their clients...

124: Tech SEO Tips From a Google Product Expert w/Dave Smart

Tech SEO fans this episode is a MUST listen!Topics Include:The current state of how Google handles JavaScriptTesting JavaScript Sites for SEODaves favorite and least favorite JS platformsHydrating JavaScriptCaching and JSCaching APIsFingerprinting FilesWhat are web workers and do they index?Daves definition of tech SEOThe strangest tech SEO problem he has ever seenDoes Google pass link value when a page is blocked in robots.txt?Working with developers as an SEOAnd YOUR questions from TwitterDave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he...

123: Pain Point SEO How To Create Content That Converts w/Araminta Robertson

If youre struggling to generate blog traffic thatactually converts this episode is for you!My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts and I was impressed with her approach to converting blog traffic into customers she works in fintech but what we talk about will apply to any company, B2B or B2C I think this episode will help a lot of us. In this episode: The 4 Pillars of a...

122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford!Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.In addition to her vast SEO, Content, and Marketing experience spanning over 15 years Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.She has been a Speaker for Search Summit, Tech SEO Boost, and...

121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

Tech SEO fans this episode is for you! If you are curious about what its like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what its like doing SEO in-house for such a gigantic site youll definitely want to tune in and take notes.My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO...

120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow

What does Google core updates have to do with the now old concept of the Google Dance? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.The connection lies in the fact that you cant separate the past of SEO from where we are today. And you cant fully do great SEO today without having some understanding of where things came from.In this episode, Will describes exactly what the connection between core updates and the Google Dance might be and why an understanding of this evolution is important. We cover that,...

119: Jon Morrows Proven Formula for Growing Blog Traffic With SEO

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!If you are a company or an individual looking to grow your blog traffic this episode is for you!Looking for writers trained and certified in SEO? Visit Jons free directory at: https://writer.me/Here is the...

118: How To Help Large Organizations Win at SEO w/Melanie Phung

In this episode:How to work on SEO effectively with big organizationsWorking with both content and tech teams and how to get them to actually executeWhy understanding the HISTORY of a company, organization and website is important before giving recommendationsWhat do you do if you get push back against SEO advice?How to instill SEO Education within organizationHow to communicate SEO results inside of an organizationAnd also does Melanie listen to what Googlers say about ranking and SEO?And much more!Listen Now!Information About United SearchUnited Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups learn more about them...

117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups.In this episode:How to start learning how to do code-based SEOHow JR Analyzes large sets of keyword data from Search ConsoleHow to use automation to improve SEOHow to use internal linking to boost traffic on keywords not quite ranking #1What is CI/CD?JRs ranking factorsHis take on EATSEO tactics that have a...

116: Seizing The Image Search Opportunity w/Jess Peck

In this episode:How to find image SEO opportunitiesImage traffic attributionHow to optimize for image SEOThe value of using and testing with screen readers BEYOND accessibility What isvisual search and how to optimize for itListen Now!Related Episodes You Might LikeOptimizing Crawl Budget To Improve Web Traffic w/Vanessa FoxThe Definitive Rules of Mobile SEO Success w/Ashley Berman HaleShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links Mentionedhttps://www.perficient.com/insights/research-hub/image-recognition-accuracy-studyMore Coming soon!Find Jess Onlinehttps://www.linkedin.com/in/jessbpeck/https://blogs.perficient.com/author/jpeck/https://twitter.com/jessthebpThe post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.

115: How To Actually Do an SEO Ranking Analysis w/Micah Fisher-Kirshner

In this episode:The differences between eCommerce SEO and B2B SEO (tactics and strategies)Crawl optimization on Seasonal SitesDeveloping internal SEO documentationHow he helps companies needing operational expertise with SEO to help them grow and using SEO skills to help find and vet companies to purchase and growBeyond just basic keyword search intent for example why software keywords are not always software keywordsDealing with challenges of Zero Click SERPsA quick round of talking through supposed Ranking Factors are they myths or real?How to ACTUALLY do a raking analysisListen Now!Related Episodes You Might LikeImprove Your Rankings By Understanding Intent w/AJ KohnHow Saleshacker Grew...

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

In this episode:Doing SEO for a big retailerWhat an SEO Insight Technology Manager doesUsing PPC to Strategize for SEOWhy/when/how to use Power BIWhat is the data hulk?!Does CTR actually impact ranking? (Based on data)Strategically dealing with Holiday and Seasonal contentCommunicating SEO value to executives.Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.Listen Now!Related Episodes You Might LikeInternal Links, Content Marketing and ASO w/Jackie Chu of UberHow To Win at Large Scale In House SEO w/Kevin IndigShow...

113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests:Aja Frost HubspotJim Gianoglio BounteousColleen Harris CDK GlobalAlexis Sanders Merkle In this episode, you will learn a ton, including:Specific, advanced analytics reports you can use to improve SEOHow to deal with AMP issuesHow to analyze and report on traffic dropsDealing with new web standards like ITP 2.0 and ITP 3.0*Picture (slightly edited) courtesy Eric Mandell from TwitterListen Now!Related Episodes You Might LikeAnalytics Explained with Annie CushingDecoding the...

112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More

In this episode:Does Google fetch all the scripts on a page?Treeshaking and how it can help your pages performanceQueuing time vs rendering time for GoogleWhen to use JS Frameworks or notExactly how and when rendering counts against crawl budgetIs crawl budget a problem and something that should be optimized for?Why content can sometimes take a long time to be de-indexedThe Shadow DOMWhat Martin wishes SEOs would do more ofLOTS of your Twitter questions answeredThis interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston.The occasional rumbling sound you may hear is the subway,...

111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy

In this episode:How to handle out of stock products (we get quite detailed here)Crawl optimizationHow to optimize content on product pagesHow to optimize content on category pagesInternal search page optimizationHandling content delivered in JavaScript on product or category pagesCommon eCommerce SEO mistakesThe future of eCommerce SEOHow canonicals helpand we tackled LOTS of your questions from TwitterListen Now!Related Episodes You Might LikeA Masterclass in Modern Day Link Building w/Garrett FrenchHow To Do Big Brand SEO w/Corey EulasLarge Site In-House Technical SEO w/Jaime AlbericoTools MentionedScreaming FrogDeepCrawlStructured Data Testing ToolArticles, Resources, and Links MentionedTwitter QuestionsMayflexLuke Carthy- Hey MozCon, Heres Even More Killer CRO...

110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More

Todays episode I think is an important one for anyone whos a part of, or interested in, the SEO industry. Whether youre an actual practitioner, maybe newer to the space, or just following along and love SEO youll probably get something out of this discussion.I wanted to talk with Barry and get more details around things a lot of people are curious aboutFor one, hes known for being very prolific, publishing up to 5+ articles per day, following the SEO news, sharing things via Twitter, engaging with the community AND running a company full time (that has nothing to do...

The Private Voice Memo I Made After Dinner With Gary Illyes [2017]

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google.Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since then).After over two years, Im finally sharing my raw, unedited voice memo...

109: How To Find, Get and Keep Featured Snippets with Izzi Smith

Yes, we chatted a LOT about featured snippets and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches.BUT, we also talk further about things like:How Izzi learned SEODoes structured data impact rankings?How to find and steal competitors snippetsShould we be concerned that Google is stealing our content?How to get mobile image thumbnails in search resultsHow Izzi got into speaking and how she calms speaking nervesHow Izzi...

108: How To Escape Content Mediocrity w/Henneke D

This show is PACKED with writing tips that will improve your SEO and marketing including:What makes a great headlineHow to write a strong openingHow to sell with copyEditing toolsAttracting more customers to your blogAnd lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging.Listen Now!Show Agenda and TimestampsEpisode Introduction and topic overview [0:22]Hennekes Introduction [1:25]Hennekes background prior to copywriting [1:30]How did Henneke land her spot on kissmetrics and copyblogger? [3:06]Hennekes profile slogan [4:59]What are the services that Henneke offers? [7:52]How the listeners can improve their own writing and...

107: A Masterclass In Modern Day Link Building w/Garrett French

I try not to be hyperbolic in titles but when listening back to this episode, a masterclass is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like how important is link velocity? and Garrett gives a thoughtful, experience-based, unique answer without even skipping a beat that hes is a true expert at link building. Its the information and insights I think anyone would expect from a masterclass.We chatted for 90 mins about:Two new strategies hes using for link acquisition (and how you can use them),How Garrett builds links for his...

106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ

On todays episode!How Tim went from being a DJ, to CMO at AhrefsThe Story (and an update!) on The Ahrefs Search EngineHow Tim earned 200+ backlinks on one piece of content on his personal blogHow Ahrefs Estimates Traffic NumbersThe SEO mistake they made when trying to rank for what is SEOAnd Tim answers your questions from TwitterListen Now!Related Episodes You Might LikeHow BuzzSumo Became a $5M SaaS DonkeyRand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel and MoreTools MentionedAhrefs- https://ahrefs.com/teamAwesome Screenshot https://www.awesomescreenshot.com/Jumpshot- https://www.jumpshot.com/Articles, Resources, and Links MentionedTwitter Questions- https://twitter.com/dan_shure/status/1126566988652978176?s=21BloggerJet- Guest Post ROI: The Data Behind 273 Guest Posts Says Its...

105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angies List and Expedia with content and link campaigns).In this episode:How Gisele landed six features from just fifteen emailsWhy link building is NOT just the same as digital PRGetting big-name sites to link to you (with a different approach to link reclamation)How to prioritize outreachWhy you SHOULD use templates for outreachHow to measure link building successDealing with exclusives for publishersHow much it COSTS for a content and link campaignShe even breaks down an exact campaign NeoMam is doing for Angies ListAnd! Gisele answers YOUR questions from Twitter (we...

104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

This episode is packed with ideas for leveraging content to drive traffic and increase sales.Here are some of the things we covered:How he got one of the top 10 articles of all time on Inbound.orgThe SEO benefits of paid content promotionHow to build links with paid contentHow to improve the layout, structure and UX content to achieve higher rankings and better conversionsHow he gets 82% opt inrates on one piece of contentOutreach strategiesAnd lots more!Listen Now!Related Episodes You Might LikeImprove Your SEO with Keyword Psychographics w/Marty WeintraubPPC, Sardines, and Whales w/Johnathan DaneShow Agenda and TimestampsEpisode Introduction and topic overview [0.22]...

103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation including:The benefits of service workers and how to set them up (we get pretty detailed)Why the traditional SEO audit document is flawedHow to handle the various challenges we encounter with Javascript frameworksHow to optimize internal linkingWhat the heck is Yandex Metrica?And LOTs more!This episode was recorded in person at TechSEO Boost in Boston, November 2018.Listen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts...

102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu

This is thefirst ofthree episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about:How to optimizing your site architecture and crawl paths for better rankingsDoes crawl budget actually exist (even though Google says it doesnt)?How to set up a crawl, and what data to pull into your crawl analysis for better insightsThe free common crawl web graph dataset and what she was surprised to learn about backlinks on the webWhat universities cant teach you about SEOListen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an...

101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber

Its not often we get to learn from experiencedin-house SEOs but todays guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber.Youll learn:How Square Ranked For POS SystemInternal Linking TipsHow to use SEO as a Product FunctionHow Facebook Ads Can Help SEOApp Store Optimization Tips (a first on Experts!)And tons more you dont want to miss this!Listen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Listen to the show...

100: Marie Haynes on The August 1st Update, Link Building, EAT Special Call-In Show!

We did it! One hundred episodes of Experts on the Wire.Enjoy -DanOur SponsorBuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Listen to the show for a special code to get30% off BuzzSumo for 3 months. Also, check out Brian Deans Definitive Guide to BuzzSumo.Related Episodes You Might LikeEpisode ONE of Experts w/Marie Hayneson Google PenaltiesShow Agenda and TimestampsEpisode Introduction [0:22]Some pre show notes [1:25]What this episode will be about 3 listeners ask their own questions for...

099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc

On todays show!The rebirth of SEOWhy do clients buy SEO without being bought in?What SEOs can learn from the world of advertisingCommunicating up the authority chain inside companiesThinking of SEO projects like a product teamEstimating the ROI of SEO projectsWhat to do when youre a company like Coke and you dont need SEO traffic to sell thingsListen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Listen to the show for a special code to get30% off...

098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisitionof Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months.Second this was an experimental on-locationepisode recorded in person in Boston while sipping espresso. See the video below!Growing Salehacker to 19,000 monthly visits to 100,000+ monthly visit in 16 monthsWhat he did on day one and week oneTheir content clean up processHow to run a blog thats almost entirely guest postsHow he...

097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub

Thesecond we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines top it off withyears of experience helping companies like Airbnb, Amazon, Square and more with his company AimclearSome of the topics we discussed!The value of BRAND searches as lakefront propertyMarketing unknown unknown disruptive productsKeywords vs PsychographicsWhy you need to use keywords in your social creativeHow to tellwho is searching certain keywordsHow to leverage the cyclical nature of searchDo facebook ads help...

096: How To Deliver Effective SEO Consulting w/Marie Haynes

If youre an SEO Consultant (or work with one) maybe you struggle with things like:charging project vs hourlyhowmuch to chargedealing with difficult clientshow to acquire clients and sell SEOproblems with snake oil SEO sellinghow to stand out in the SEO industrytime managementhow to grow from a solo consultant into scaling an agencyMarie and I chatted about these struggles and much more on todays show.Listen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Also, check out their...

095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

When you think about it,audio is the most untapped content-type for Google (and search in general). Theyve practically mastered and dominate every other form from text to video, maps, news, images.But Google recently announced their plans to make audio a first class citizen in search from podcasts to any audio in your own content I believe were all going have to get great at audio SEO.Listen to this episode to find out what we know now (straight from Google) and how to prepare for an audio revolution!Listen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding...

094: Large Site, In-House Technical SEO w/Jamie Alberico

In this episode!How Jamie decides what products to index (on a 4+ million product site)Metrics the technical SEO team at Arrow.com cares aboutOptimizing crawl efficiency and click depth on a large siteHow to run internal crawls on a 10m+ page siteUsing custom XMLsitemapsHow to find and fix re-direct chainsYOUR questions from Twitter answeredAnd tons moreListen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). In this episode, I share a story of how BuzzSumo hadexactly the tool...

093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault

I love this strategy in this weeks episode because it takes advantage of sawdust the stuff leftover from something else, but it can be USED to provide value and get you links in return.And yes, this is asupplementarylink acquisition strategy not to necessarily replace your primary link acquisition but youcould take this concept and take it even further, which we chat about throughout the interview.After listening to this show, youll know how to set up your own free stock photo library in Flickr, and earn links.Listen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people...

092: Mobile First Indexing: A Whole New Google w/Cindy Krum

In todays episode!What link equity might mean in a mobile-first index worldWhy you dont need a URL to be indexed anymoreLanguage & Keyword Indexing vs Entity IndexingWhat chatbots have to do with voice searchGoogle Actions and Google AssistantListeners questions answered (PWAs, AMP, Google Posts, Mobile Site Speed)Why the entire SEO industry is excited about the new Heads of Google SearchListen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Also, check out their new Question Analyzer Tool...

091: UX & Accessibility Essential Lessons For SEOs w/Kim Krause Berg

When traffic drop issues started hitting myinbox early 2017 I was perplexed. These werent the typical link penalties,thin content or panda algoissues.There was something different going on here. By March/April of 2017 Id seen enough of these issues, and along with other SEOs started connecting the dots.In June I then published a 10-minute little episode called The Email. In this episode, it describes adifferent sort of SEO problem. A new breed of SEO which relates more to UX, usability, and distracting navigation content.Now one year later its more clear than ever. UX, usability, accessibility are CORE essentials of modern SEO....

090: Improve Your Rankings by Understanding Intent w/AJ Kohn

I read AJs recent article what I learned in 2017. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT content quality updates), how to optimize for intent and lots more including:Active intent vs passive intent and how to optimize for bothWhy Googles move beyond traditional algorithms matters to SEOsA lot Google Document which classifies intent types?The linkspam renaissanceBeing behind on work as an SEO consultantVoice search,...

089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz

In this episode:The problem with calling metrics like word count, time to first byte ranking factorsWhy Jenny believes CTR is NOT a significantranking factorHow to stay focused on what matters in the noisy SEO industryHow to think through and solve your own SEO problemsPros and (mostly) cons of AMPA tip for improving product pages, and how to get buy-inManaging scope creep as an SEO consultantHave you ever wondered if all of these SEO Ranking Factor studies are actually useful? Do they help us as SEOs in the work we do? And further, are they damaging the reputation of our industry?...

088: Turbocharge Your Content Creation Process w/Marijana Kostelac

Have you ever seen a content strategy fail to perform because things dont get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan only to have it fall short because things just dont get done.In todays episode, my guest Marijana Kostelac is going to teach us how to audit and improve upon your content creation process whether youre a solo content creator or working in a team. We also chat a little about how to earn conversions with your content, pop-ups and podcasting.Enjoy!BuzzSumo One of my favorite tools for coming up with content...

087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders

I couldnt fit every topic we talked about in the title here are some highlights from this episode!We debate the pros and cons of voice search data in Search ConsoleHow brands and business can use Alexa SkillsAdvancedstrategies for duplicate content identification and resolutionThe importance of web architecture and understanding information retrievalWhy AMP is a huge opportunity for serving developing countriesThe importance ofempathy and a great trick in Chrome to cultivate empathy for users with slow mobile connectionsA structured data experiment with some surprising resultsListen Now!NOTE: the voice search discussion kicks in at 38:48Episode Sponsor We have a special sponsor just...

086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro

On todays show!What its like working with big clients like VW and Proctor and GambleGetting buy-in from all the departments on SEOLeveraging automation and tools to collect and process dataLink building at scaleThe impact of machine learning on rankingsThe most important types of backlinks to focus onThe problems with ranking factor studiesHow to stand out in theworld of SEOAnd Paul answers YOUR question from TwitterListen Now!BuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Also, check out...

085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French

Today I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end,so be sure to stay tuned in for those! In addition to being Director of Sales and Marketing at Search Influence, Paula has also spoken at many conferences such as MozCon Local and Pubcon.Hat tip to Dana DiTomaso for recommending Paula for Experts.Topics Discussed:Things big brands miss about SEOProving the ROI of SEOSEO...

084: Decoding The Mysterious World of Analytics w/Simo Ahava

On todays show!The problems with bounce rateTracking content like a productWhy most people dont understand what a session isThe myth of the non-technical marketerListen Now!SponsorsBuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Also, check out their new Question Analyzer Tool (formally Bloomberry just launched within BuzzSumo!)Listen to the show for a special code to get30% off BuzzSumo for 3 months.Related Episodes You Might LikeTurbocharge Your SEO w/These Google Analytics ReportsShow Agenda & TimestampsSimo Ahavas Technical Background...

083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian

For some reason, its astruggle to find In-House SEOs to share their stories, lessons and SEO strategies.Todays show is the rare exception.Kevin Indig runs technical SEO at Atlassian a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There arehundreds of thousands of URLs across several domains in the Atlassian family.So technical SEO is areally big deal.Kevin went in-depth on topics such as:How they use logfile analysis to boost rankingsTheir process for cleaning up low-quality contentTactics to improve the internal link structureHow to promote SEO educationinternally within a large 2,000+ person company.How...

082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie Briggs

A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages and as I learned later a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry.As you can estimate in the SEMrush snapshot below thatsmillions of monthly page views:Proud of these results in a highly regulated, financial vertical. @stephbeadell is killing it. Content +52%. Products +120% YoY. pic.twitter.com/crKjYJa4TN Justin Briggs (@justinrbriggs) May 1, 2017I had recently had Justin Briggs (50% of Briggsby) on this Podcast but wanted to talk with his business...

081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, its not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) has been helping clients get the maximum value from content in a smartefficient way for over a decade.Given the rightstrategy, you can turn what might just be blogging into a complete content marketing machine for your business. Phil is going to tell us how.We also discussed whyPodcasting is such a powerful channel and howyou can use it whether a host OR a guest.I also wanted...

080: Dana DiTomasos Rules, Tools and Tactics of SEO Success [Must Listen]

Dana is exactly the type of guest I had in mind when I named this show Experts on the Wire.The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about ANDcan explain it fluently and clearly with the audience in mind.I threw all kinds of topics at her and without skipping a beat, Dana delivers insights, tools, tips, and stories at every turn.This discussion includes:Getting clients totake actionEngagement as the new ranking factor for local SEOThe best definition of persona I have ever heardHow to...

079: A Journey Through Googles Most Significant Search Patents (Part 2) w/Bill Slawski

I wanted to create an audio resource to learn about search patents the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski who has been reading and writing about search patents for almost 10 years back to Experts to discuss more patents and SEO ranking factors.Listen Now!SponsorsBuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitors links). Also, check out their new Q&A tool Bloomberry. Listen to the show...

078: $958k ROI from SEO, YouTubes Algorithm & Video Marketing w/Justin Briggs

Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of check box SEO and why SEO can sometimes be the easy part and the real secret behind their success at Briggsby.Heshares what YouTube revealed about their algorithmat Vidcon. We chat through the fundamentals of how to get started marketing with video.Listen Now!Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more...

077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls

The story of how todays guest ended up on the show starts all the way back on July 18th, 2016 when I received this email:I didnt end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel)Then June 20th of this year, I received an email reply from that thread almost a year ago:(Thats how you personalize a pitch email by the way it doesnt even sound like a pitch.)As you should know by now I am VERY hesitant to accept pitchesBut I looked at Bandzoogles SEMrush stats their...

076: A Journey Through Googles Most Significant Search Patents (Part 1) w/Bill Slawski

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. Thats when I discovered SEO By The Sea a blog that dissects, distills and analyzes search engine patents and talk about how they may relate to the work we do as SEOs.Because of this blog, I didnt have to struggle through all the jargon and legalese of the patent world. I didnt even HAVE to figure out what...

075: Boost Your Rankings By Improving Crawl Budget w/Dawn Anderson

In this episode, I guarantee youll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself).Such as. you know thosestudies that show longer content correlates with higher rankings? Well, maybeits not literally the length of the content but rather because longer content ranks for more queries, and thus Google crawls it more often and its actually that crawl frequency that keeps it ranking better.Hmmm. Something to ponder!Or did you know those crawl stats numbers you see in Search...

074: The Email

The story of atroubling email I received Monday morning.NEXT week, well back to the regular interview style episodes.Subscribe on iTunes and never miss a new show!LinksActually, just one link The May 17th 2017 Google Algorithm UpdatePhoto Credit: Gabriele Diwaldvia UnsplashThe post 074: The Email appeared first on Evolving SEO.

073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes

Somehow I had no episode for this weeks show. So I said, as an SEO myself, what do I really want to know aboutright now that I can share with my listeners ? The answer I kept coming to was what happened at SMX Advanced that I need to know about for the SEO work I do?So today anepisodejust recorded an hour ago, I invited Marie Haynes (the very first guest ever on Experts) to come back and share what she learned at SMX Advanced.We covered a ton including what user engagementreally is to Google, mobile ranking factors, should you...

072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing ismore content.And yes BuzzSumo has also been our sponsor for a few episodes but this episode is about BuzzSumo thecompany and focuses on their growth story as well as content marketing insights you can apply toyour marketing. It happened organically outside of the sponsorship!Enjoy!Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons...

071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman Hale

Ive been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event:You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon Kate Morris (@katemorris) February 28, 2017Holy cow @BermanHale is killing it with this presentation. So much great technical, local, mobile SEO that u should be doing right now. #Mozcon Dan Leibson (@DanLeibson) February 28, 2017So yeah @BermanHale, you had ZERO to worry about coming after me you're f'ing killing it...

070: How To Do Big Brand SEO w/Corey Eulas

Clients like Casper, Genius, Lending Tree, WorldMarket and Policy Genius are turning to Corey Eulas for SEO. In this interview find out what is moving the SEO needle for these brands, how Corey lands these clients and thecritical importance of testing in SEO.This episode is for all the hardcore SEO fans (and future hardcore SEO fans) as we talk shop about log file analysis, crawling big sites, dashboards andwhy you cant trust what Google says at face value.(Note: not sure what happened, but I completely skipped saying episode 69 when pre-recording this. You didnt miss episode 69, it doesnt exist!)Enjoy!Subscribe...

068: Amazon SEO The Detailed Steps To List, Rank & Sell Products w/Danny McMillan

067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston Witherill

I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads theyhave framed up on the walls. They prove thatwordscanmake the difference between getting aresult or not.On this episode, youre going to learn how Liston uses words messaging, tone, language, positioning to increase monthly sales 8x, increase landing page conversions 104% and yes, even how he became a guest on this podcast via cold email outreach.Enjoy!And dont forget to subscribe on iTunes.LinksGood FunnelRick Mulreadys Episode on Experts (How to run facebook ads)Landing Page HacksHow to...

066: Growth Hacker Schools SEO On Growth Hacking w/Tiffany daSilva

I truly believe in the power of cross-discipline learning.Thats exactly why I brought a growth consultant on the show to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals).This episode is for anyone who wants to gain perspective and marketingideas from the world of growth hacking no matter your lane SEO, PPC, Email, CRO.Tiffany and I sat down (virtually over Skype) to chat about Growth Hacking. This interview plays a bit more like a conversation in a coffee shop (maybe because...

065: Optimizing Crawl Budget To Improve Your Web Traffic w/Vanessa Fox

While theres no official school, certification or standards you need to know to be an SEO I dont understand why whats in this episode is NOT required material for all people calling themselves SEOs.You see, despiteranking factors always changing, there are still core fundamentals to how search enginesdiscover, crawl and index content. These pillar concepts are not as much the black box that ranking factors are. They are fairly known and accepted fundamentals.Every time I study the idea ofcrawling I feel like a MUCH better SEO than I was before. And I think for anyonecalling themselves an SEO, orreally wanting...

064: Noah Kagan on How To Craft A Winning Marketing Plan

063: The Story Behind Venngages Explosive SEO Growth w/Nadya Khoja

This weeks guest was referred to me as someone who could teach the value of infographics. My first reaction was hmmm infographicssort of have a bad reputation. But when I dug into the companys SEMrush traffic stats and wasblown away by their recent, explosive growth.That company is Venngage and my guest is their Director of Marketing Nadya Khoja. I brought her on the show to find out how they used their own product to grow their search traffic towell over 50,000 monthly organic visits in less than two years.Youll learn thespecific steps they took to publish content and use it...

062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda Solis

InternationalSEO is frankly one of those areas of SEO I never quite got out of the gate. So whenever an International SEO project would come up, Id usually pass it along.Buttoday I wanted to solve that for myself and foryou the listener. So if youve found International and even Multilingual SEO a challenge in the past, my guest is here to help end our pain! Even if youve had some experience here, shell get us up to date to all the best latest best practices.Aleyda Solis not only has years of SEO experiencebut also has a formal background in systems...

061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned)

This post isa companion post to the actual audio episode.How Experts All BeganIn late 2015, Anthony and I here at Evolving first started discussing the idea of doing some sort of show. Its something Id wanted to do for a while, and would finally be able to with his help. We saw it as a great way to help marketing Evolving SEO, do something I would be passionate about, while adding value to the SEO community.But aside from calling it a show, I hadno idea if it was going to be live or pre-recorded, video or just audio, with guests...

060: Growth Story 0 To 100,000 Monthly Visitors (In One Year) w/Tyler Hakes

If I was asked to do what Tyler had to, Id be terrified too.It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding.Amazing opportunity right?Except for one thing.They have NO traffic (theyre starting from scratch). And they want Tyler to help scale College Raptor to 1 million visitors in a year.Piece of cake right?Nope, thats not all.They were only a marketing team of three. Its at this point Id probably quit, but Tyler doesnt.Well Im not going to give away...

059: The NEW Technical SEO (In Plain English) w/Mike King

Im minding my own business, doing my SEO thing. ThinkingI GOT THIS.And then Mike King drops an article like this one called The Technical SEO Renaissance.In it, he uses wordslikecritical rendering path, inverse document frequency and angular JS and I dont know about you, but maybe you feel a bit behind, intimidated or overwhelmed?Seems like, per usual, SEO doesnot stop, and theres always so much to keep up with.Yet if were going to call ourselves modern SEOs, these are all concepts we needto have a general understanding of!So enter todays guest Mike King himself.With a development background and now one...

058: YouTube SEO, Monetization & Strategy (Real, Expert Talk w/Roberto Blake)

Theres massive opportunity in YouTube. But maybe like me, you struggle to understand how to rank videos, how to market them, or how tomonetize and drivebusiness value from your YouTube presence.Whether youre trying to understand YouTube for yourself or your clients, youll walk away from this show with away better understanding of how YouTube works in 2017.My guest, Roberto Blake, is a YouTube strategy and ideamachine (youll hear what I mean). If you dont walk away from this episode withoutat least one killer idea for using YouTube better Ill give you your money back.OK, this show is free, so Ill...

057: Turbocharge Your SEO With These Powerful Google Analytics Tips

Doyou experience the pain, frustration and overwhelm I feel when logging into Google Analytics and youre justburied in data. Maybe like me, you struggle to immediately connect all the dots touseful reports, outcomes and action items.My guest today told me about some things Id didnt even know werepossible in GA and better yet how to apply them to better our SEO and Content efforts.Best of all, youll find out how to spend less time swimming in spreadsheets and MORE time making better decisions about your content marketing and SEO.Lets go!Dont forget to subscribe on iTunes!LinksJeffalyticsDan on Jeffs PodcastGoogle Plus Will...

056: The Art Of The Launch (Plus Two Big Marketing Opportunities In 2017) w/John Lee Dumas

You may not know this, but when Tim Ferriss was launching his enormously successful Podcast, my guest today was one of just a few veteran podcasters Timreached out to ask for advise.That makes sense.Johns show, EOFire, receivesover 1.5 million monthly listens(and Tims show has crossedover 100 million downloads total).I was lucky to grab 20 minutes of Johns time to have as a guest on Experts.Whether youre launching something or not, hes going to tell you all about two platforms that holdmassive opportunity in the marketing landscape, that many people have not caught onto yet (or executed on very well).ANDStick aroundafter...

055: Getting Major Publishers To Feature Your Content (20 Proven Tips!)

Has this ever happened to you? You create the best 10x piece of content imaginable. (It really is 10x right?) You invest time, research and money into it.You hit publish and youknow its going to go crazy!But then it doesnt.Thats because build it and they will come is not always true. You have to build it,promote it and then if youre content and message is good enough people will care.Or maybe you DID pitch it, and peoplestilldidnt care.Lets assume youre content is good enough to make people care. Today you will learn how to get it in front of the...

054: 7 Steps To Massive Traffic Growth (SEO & Content Marketing)

That title is no hyperbole.I dont know what number you would guessmassive means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visitsfor clients like Zillow, TripAdviser and ZipRecruiter. Id call that massive!I wanted to know how they do this, so I invited him on the show to find out.We chat about:how he estimates if a client will see ROI from content marketinghis 7-step process of increase traffic by 250,000+ monthly visitsthe qualities of rank-worthy contentthe myth of 10x contentwhat people are getting wrong with theSkyscraper Techniquethe curious way in which he learned how to writeand...

053: How To Rank Above Wikipedia (In An Ultra Competitive Industry)

If you were to ask me:Dan, choose an industry to build a website around to get traffic from GoogleI would definitely NOT choose the medical and supplements industry. Its super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD.But thatsexactly what my guest, Sol Orwell did with his site Examine.com which has amassed over 2 million monthly visitors in a 4 year period. They rank above wikipedia, webmd, in the ultra competitive medical and supplements space.Sol will break down the entire process, from spotting an opportunity, to creating rank-worthy content, to building links...

052: What Link Building Success Really Looks Like w/Mark Johnstone

Yes, I copied the title exactly from Marks Moz Post. In fact thats WHY I invited Mark to be a guest on todays show. He wrote a post on Moz a few weeks agothat caught quite a bit of attention from the SEO community. It was actually a response to a prior post on Moz by Tomas Vaitulevicius. called The SEO Myth Of Going Viral.You see, Mark used to work for the agency Distilled.And during his time there, he was responsible for content ideas that got over 1,000 linking root domains those are the most extreme and successful results but...

12 Creative Ways To Use My Favorite Keyword Research Tools

NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted but never published (not sure what happened).UPDATE: Its been published over on The Next Web (whoo hoo! as you can imagine they have a long queue of content.)You can read the whole thing there:http://thenextweb.com/tq/2017/01/19/12-keyword-research-tools-and-creative-ways-to-use-them/Ive removed the text from this page, andno-indexed this version from Google, to give The Next Web full credit BUT, you can still listen in audio form below and in any podcast player.Either way, enjoy!The post 12 Creative Ways To Use My Favorite Keyword Research Tools appeared first on Evolving...

051: Supercharge Your SEO & Marketing With Systems w/Michelle Nickolaisen

This episode is packed with tools & tactics that will help you do better marketing, by having bettersystems. In my last year of client work I noticed a funny pattern.The clients getting the best results were the ones that had processes in place. This is because this means they are actually executing, and actually getting work done.So I wanted to bring a guest on to help crack the systems code. MichelleNickolaisen delivers!In this episode, shell also share with us how she got a Kickstarter Campaign funded to 156% of the goal.I think youll enjoy it.Listen Now!Subscribe on iTunes!LinksBombchelle.comFreelancerPlanner.comTwo weeks only!...

050: 25+ Top Quality Links To One Piece Of Content (Without Outreach) w/Craig Ballantyne

Feel like your content is not earning the attention, traffic and links it may deserve? Sometimes it just needs a few tweaks in the right direction. Its probably 80% there, but that last 20% will take it from blah to best in class.My guest Craig Ballantyne talks about how he has used content to earn hundreds of high quality links, converts visitors into customers and drives tons of organic traffic. He gives actionable tips from his 20+ years of experience that you can apply to your content marketing.Since Craig is a leader in productivity, we also talk a bit aboutbeating...

049: Uncharted: Vloggings Content Marketing Opportunity (Codename: The Wrap It In Bacon Episode) w/Ben Wills

Mark my words. The future ofwinningeducational content lies inalso being entertaining.Or, as a friend said to me once oh, you mean wrap it in bacon. No not that Bacon.This bacon.OK Dan, focusThe battle for attention is fierce, and you can educate with content, but you have toengage. You have to make someone feel something, or surprise them, or grab them with a story.My guest today is doing just that by embarking the uncharted path ofvlogging. Purely entertaining vlogs have exploded recently, but not many are pulling off a business/marketing vlog that not only provides real educational value but also entertains...

048: The Indomitable Bill Sebald Talks Links, Rankings, 10x Content & Enterprise SEO

This episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and youre likely to see at least a few of Greenlane SEOs clients).We talked about:The ONEthing that helped a billion dollar brand recover organic traffic to 100s of thousands a visits per month and trending higher than ever before.Top SEO ranking factors.The single quality of 10x content that matters most.The biggest mistake big brands make when it comes to SEO.The best type of links to get...

047: The Smart, Unconventional Truths Of Traffic Growth w/Corbett Barr

I asked Corbett how he originally connected with influencers like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, Ive been thinking about it all week and frankly its changed my mindset about marketing, podcasting and even business.And thats what I think is so great about this discussion. Itll get you thinkingdifferently and withfresh ideas about your marketing and content creation.Enjoy And dont forget to subscribe on iTunes!LinksCorbettBarr.comFizzleThe Fizzle PodcastDan on Marketing For OwnersAustin Bays Top 5 PodcastsMixergy InterviewEntrepreneur on Fire InterviewSmart Passive Question Episode 08Five Ways to Stand-Out in a Sea of NoiseHow to Turn...

046: The Strategies Behind Orbit Medias 1,200+ Backlinks (Actionable!)

Orbit Media is a Chicago web design and development company. Yet theyve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing about marketing and analytics!Andy Crestodina is the co-founder of Orbit, and hes going to tell us all about how they grew their traffic and regularly acquire so many backlinks.This isexactly the type of guest I know YOU like to hear from someone who spells out how they grew links, traffic and their business. Andy doesnt hold back enjoy!Links:Orbit Media25 Content Marketing MusiciansConnecting the Dots: How Writers Can Use Research to RankInsights from Analyzing...

045: Copywriting From Unbearable To Unstoppable w/Pamela Wilson

Your copywriting the words you use can be the difference between a sale or silence. On the web words. Theyre everything! (Yes I know theres videos and images but your message starts with copy).My guest today, Pamela Wilson of Rainmaker Digital (CopyBlogger) is here to save us from bad copywriting! She gets into hands on tips for improving your titles. Improving your first sentence. Speaking to the right audience. And a TON more.Listen Now!Dont forget to subscribe on iTunes!LinksRainmaker DigitalCopybloggerMaster Content MarketingWriting for BeginnersAnswer the PublicHow to Write a Winning First SentenceYoRocketThe 79-Year Master Plan for Becoming UnforgettableWelcome to the...

044: How To Map Your Users Journey w/Rebekah Cancino

Have you ever struggeled with knowingwhere to actually reach your target customers? Or knowing whatproblems or friction points they hit when researching your product or service? Orwhat tosay to them to connect and convey that you understand what they are trying to solve?Enter User Journey Mapping. Rebekah Cancino uses Journey Mapping to help businesses (including fortune 200 companies) solve these problems.Jump to about the 1 hour 12 minute mark of this interview and Rebekah walks through theexact process for creating your own user journey map.Yes this is the longest episode of Experts yet.Leading up to User Journey Mapping we discuss...

043: Peep Laja Talks CRO, Fixing Money Leaks & Rapid Blog Growth

My guest today is Peep Laja of ConversionXL. Peep got started in the marketing world in 2011 when he grew his blog to 100,000 monthly visitors in just a year. Since that time, hes become known as one of the foremost experts in the world of CRO. This interview is jam packed with actionable CRO tips you can try on your website.Enjoy!Dont forget to subscribe on iTunes!LinksConversionXLGrowth Hackers AMAHow to Grow a Blog to 100,000 Visitors in Less Than a YearAppleHotjarOptimizing Site vs Optimizing TrafficImage Size Influences PerceptionEye TrackingHow People View Search ResultsA/B Testing Affects Site SpeedF Patterns No MoreConversionXL...

042: Why Affiliate Marketing Should Not Be Ignored w/Priest Willis

A lot of us do SEO, Inbound Marketing or content creation, but itsessential we know about everything going on in the digital space. (You may have heard this referred to as being aT Shaped Marketer).And the NY Times JUST announced their purchase of Wirecutter which is a site built on Affiliate Revenue (NOT ads). My feeling is that affiliate marketing is a revenue channel we all need to take seriously as bigger publications mature to look for revenue sources beyond advertising.By listening to this show, youll feel up to date on whats going on the world of Affiliate Marketing, and...

041: Marshall Simmonds Talks Google, SEO, Dark Traffic (and Its Awesome)

Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the worlds biggest publishers and enterprise sites.I hit Marshall with all the burning SEO questions I thought YOU the listener would want answers to. Youll hear his distinctive take on losing AdWords Search Volume, AMP, Penguin and TONS more.And for the first half of the show, he shares his tips for dealing with Dark Traffic a topic that mysteriously, not many people are talking...

040: Instantly Actionable Branding Strategies w/Cynthia Johnson

This episode covers a LOT.But despite the wide variety of topics I realized everything points back tobranding andsimple, straightforward strategies you can implement right away, that will make a difference in your companys brand, or your personal brand.Specifically, you will learn:How to get your CEO to invest in personal branding.An uncommon (but highly effective) way to build links within your company.Straightforward but crazily effective SEO strategies for American Addiction Centers.How to track dark social traffic.How to get featured on SlideShare (which gives you tons of exposure).A pretty clever way to use a platform like Vine, even if they are not...

039: Seizing The Featured Snippet Gold Rush w/Rob Bucci

The amount of featured snippets showing in Google isgrowing. As of July 2016, 15% of desktop and 17% of mobile searches returned a featured snippet. They are even showing up for high CPC and conversion oriented searches including finance, education and eCommerce.In short featured snippets are a way to jump right up to position #1 in Google.Today my guest is Rob Bucci founder of STAT an enterprise SERP analytics tool. He recently spoke at MozCon, and STAT did a massive study of featured snippets.In this interview with Rob you will learn some of the top words that commonly trigger featured...

038: Q&A With Dan! Yoast, YouTube SEO, Working For Free? How Id Ask GaryVee To Be On This Show

How would YOU go about askingsomeonelike Gary Vaynerchuck to be on your Podcast?Well Im going to answer that question today. Thats right, I kicked everyone out of my studio, signed out of Skype and recorded a solo episode. I was actually nervous, but once I got started it went pretty nicely I thought. Completely unscripted in fact (having two parents from New York gave me that talkative gene I think).Anyway.Listenershave been loving the interviews (and I owe that 100% to the amazingguests). So well return to more interviews soon!But for this week, I took 30 minutes to answer some questions...

037: 300+ Links From One Piece Of Content In A Boring Industry w/Kerry Jones

If you had to create content for, say. a bus pricing and comparison company (sounds boring right?) what would you create to get them massive distribution, social shares and dare I say links?Todays guest on Experts On The Wire is Kerry Jones. She is an Associate Marketing Director at Fractl.Shes going to teach us a process for creating content that gets massive distribution. This process is based upon what hasactually worked for Fractl and their clients.Youll learn the elements of akiller content idea (for example, positive emotions I know, you wouldnt know that from reading the news!), an exact process...

036: Email List Building In The Age Of Pop-Up Penalties w/Brian Dean

Today we have our firstreturn guest to Experts. Brian Dean (Backlinko) appeared on Episode 3 of Experts On The Wire, and his episode has been the most downloaded to date. When I heard he was going to be near my neck of the woods in New England, I jumped on the opportunity to bring you another exclusive interview with Brian.Today in the wake of Google announcing a Mobile Pop-Up penalty coming in 2017, we dive deep intoemail marketing, specifically, the mistakes people make when collecting emails on their website and the RIGHT ways to collect emails. He reveals the exact...

035: SEO Is A Partnership, Not A Commodity w/Jono Alderson

Listen Now!Dont forget to subscribe on iTunes!LinksJonoAlderson.comInterview w/ John Mueller of GoogleSEO Agencies Need to Focus on Expertise, Not ExecutionLinkdexDigital Marketing by NumbersBrighton SEO ConferencePeopleJono AldersonMozLinkdexBarry AdamsAvinash KaushikAgendaJonos professional backgroundDescription of LinkdexExpertise and not executionGood SEO is about authority, brand recognitionyou earn visibility.You cant outsource brand or reputation.The smaller companies need help and not SEO.Should you be concerned about how well the chef cooks chicken rather than making an infograph about good chicken?SEO is the best bad description that we have.On a high level, what were (SEOs) best at is understanding marketplaces and competitive opportunity.Proving the value of SEOWe need...

034: Growing A Subscription Business, Advise For Newbie SEOs w/John Doherty

John Dohertys experience spans across everything from working in house managing SEO at Distilled NYC, to working within the Zillow group doing SEO for HotPads and now as a founder of Credo a marketplace for marketing companies. Because of this he has a wealth of knowledge to share.We get into a TON in this interview including advice for newbie SEOs, how he builds his email lists, how to find a mentor, mistakes bad SEO agencies make and how he attracts and sends 50+ leads to 35 marketing agencies per month.Enjoy!Dont forget to subscribe on iTunes!LinksInterview w/ John Doherty (2011)JohnDoherty.comGetCredo.comThe SEO...

033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO

This weeks episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episodealso gets a little technical and nerdy.But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This was a really hot topic in the last week, with Google announcing future integration of AMP pages right in normal search results. So I figured, who better to talk to than someone right from Google!This episode can serve as an everything you need to know about AMP as a good jumping point. So when your boss, client, business partner etc...

032: The Candid Story Of My Journey From Poor Musician To Evolving SEO

Todays episode features a reverse interview with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker.I reveal a LOT to Tom in the interview including where Evolving SEO got its name, challenges we face now, how I approach speaking, the growth of this podcast, what its like working with my wife Sarah, unexpected outcomes of podcasting and a better term Ive been using secretively (in my head) to describe S.E.O.Enjoy!Dont forget to subscribe on iTunes!LinksTom Critchlow on Episode 20 of ExpertsUniversity of New HampshireThe 7 Habits...

031: Mastering The Power Of LinkedIn w/Viveka von Rosen

I feel like todays show is going to give the listeners of Experts a special edge over everyone else on LinkedIn. Thats because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for LinkedIn Expert (try it!).Today, Viveka will teach uswhy its important to be on LinkedIn (and how a poor profile can actuallyharm you or your business). She gives a full, spontaneous critique of my profile (with actionable takeaways for everyone). And I have not edited it yet so you can see exactly what she is...

030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat

This episode is for anyone that wants to be a betterparticipant in Twitter chats, wants torun their own Twitter chat or if you simply just love Buffer and want a behind the scenes look at how they run #BufferChat.My guest, Arielle Tannenbaum has been running #BufferChat for over nine months. With over 300 regular participants, she really knows her stuff and tells us all about the tools, processes and people Buffer uses to keep their Twitter chat running!Enjoy!Dont forget to subscribe on iTunes!LinksBufferBuffer BlogArielles WebsiteBufferchatLookerRespondPabloBuffer Community on SlackTweetChatTchatNurphMoz Developer BlogTrelloDropbox PaperSlackLessons for Inbounds 5x GrowthPeopleArielle TannenbaumJay BaerSam MallikarjunanAgendaWorking with Buffer#BufferchatBenefits...

029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci

Theres probably a lot of us out there that keeps hearing about live streaming video, but were not sure how to get started or what to do with it. If youre one of these people (like I am), now is definitely the time to get involved. Periscope reported to have 10 million users by August of 2015 and that number is surely to have grown. By March of 2016 Periscope had over 200 million broadcasts. Its really one of the next big waves in social media, thats just starting to explode.Personally,Ive experimented a little with Periscope so thats why when...

028: Drifts 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt

Dave recently led a 138X growth in blog traffic for Drift. In todays episode hell tell ushow they achieved this growth and to put that tangibly it was 198 visits a month in October, and last month they received 27,369 visits to the blog. Hell tell us why he ignores analytics, how he leveraged cold email outreach and actually didnt even have a plan, yet still achieved this growth.We also chat about how to leverage community sites like Inbound.org and Growth Hackers by self submitting without seeming self-promotional,why most startups suck at PR, why Drift ditched all gated content, and...

027: Growth Marketing Lessons From Inbound.orgs 5x User Growth w/Sam Mallikarjunan

When I read Sams post The Hard Choices Behind How Inbound.org Grew 5x (they now have over 160,000 members) I knew I needed to get Sam on Experts On The Wire.We dissect many of the elements of their growth, including why you need to ignore your earliest adopters, keeping a team focused onone thing (only the things you can grow with statistical significance!), how they leveraged SEO, their homepage algorithm and the secrets behind the persona and micro-copy on Inbound (hint: its modeled after a real person!)Enjoy!And dont forget to subscribe on iTunes!LinksHubSpotInboundHow Inbound Grew 5xMozHow Not to F**k Up...

026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More.

In this episode with Rand Fishkin, we chat about getting outsized results from influencers, Mozs worst landing page the web has ever seen, the inputs to success of Whiteboard Friday, time travel, emotions .. and LOTS more. Beards and whiskey too Enjoy!And dont forget to subscribe on iTunes!LinksRand on Search Talk LiveBeardbrandWhiteboard FridayThe Evolution of Roger MozbotManufacturing SerendipityMoz Keyword ExplorerRand Im Writing a BookDistilled UBeginners Guide to SEOMarket MotiveSkillShareWordPressMoz BlogEvolvingSEO BlogWhat Id Change, Keep the Same, and Dont Yet KnowEverywhereistTAGFEEPeopleRand FishkinTim GunnTim FerrissJason FriedAvinash KaushikTony HsiehTJ KellyGeraldineWil ReynoldsAgendaWhat to Ask CustomersWhy, When, Who, How, etc (related to the product/service)What to...

025: Wil Reynolds on Audiences vs Algorithms & People vs Positions

I honestly have no better way to set up this conversation with Wil than to tease you with some quotes:Clients will judge you on what you do the weakest not the strongest.Great SEO is caring about people over penguin and audiences over algorithms.The SEO industry has set up clients to ask for the wrong thing. Rankings are a leading indicator, but Im here to drive revenue.SEOs should sit with PPC people. There were 13 dollars signs in the PPC report, compared to 2 dollar signs in the SEO report. This is why SEOs dont get any money.Whens the last time...

024: The Irresistible Power Of StoryHacking w/Alaura Weaver

I stumbled across Alauras article on CopyHackers StoryHacking: Cracking The Code Behind the Irresistible Selling Power of Stories and within 5 minutes knew I wanted her to join us to teach you all about the power of StoryHacking.This isnt just the same old advise you hear from marketers tell a story she goes into great depth and detail into the various aspects ofhow to actually do this and do it effectively. Its especially great for someone like me who is NOT a natural storyteller. Its explained in a way that even I can get it, and start to work into...

023: Building A YouTube Community With Jared Falk Of Drumeo

Drumeo is an online community and educational resource for drummers. They have almost 500,000 subscribers on their YouTube channel with over 97 million total video views. Some of their videos receive over 1,000 comments and over 1 million views.Drumeo didnt do this with sleazy marketing tricks or buying subscribers on Fiverr. They did it by organically building a community from the ground up.Jared Falk of Drumeo is going to explain steps that they took to grow their community and attract the likes of drummers that have performed with Prince, Jay Z, Aretha Franklin and more to teach on their YouTube...

022: One Brand, A Thriving Community, Blog Comments & How They Help SEO

Hey everyone were going to do something a little different today.I had wanted you to meet someone, from a brand that Im sure youve all heard of (well reveal that in a moment): But first, this is a brand that has:532,000 likes on their facebook pageA Single Article With 79+ Linking Root DomainsAnd Domain Authority of 75OK, Im telling you all those numbers just to impress you and also to say that I know metrics matter.But HOW you get those metrics matters even more.And this brand has done so, by building a thriving community. Just today, one of their organic...

021: Facebook Video Ads With Rick Mulready

Chances are, youre looking for NEW ways to drive quality traffic to your site, business or blog. But it can be tough to know what direction to take or what new channel to try.Today, Rick Mulready is going to teach you all about Facebook VIDEO ads and how they can hold great opportunity for you to drive low cost targeted traffic. Hell clearly walk you through what you need to know to get started experimenting!Rick Mulready is a consultant, trainer, speaker and also a Podcaster! His background is in corporate America, where he even worked for the show Funny Or...

020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes

For those of you that do not know my guest today, Tom Critchlow has a diverse background of experiences. He was Head of Search Marketing and then VP of Operations at Distilled for 4 years, worked in Googles Creative Lab for 2 years, and has since founded Fiercely Curious an online gallery of art from Brooklyn artists. He also is a freelance strategy consultant all in an English accent Ill start this episode with the quick story of how I met Tom. Then we chat for an hour about Google, SEO, Startups, and a TON more.Listen Now!Dont forget to subscribe...

019: Analytics Explained With Annie Cushing

Its true that theres a LOT of misinformation out there about Analytics. It can be hard to dig through all the content out there for the right path to take.Thankfully, we have a true expert on the show today. Annie Cushing has spent over 10 years mastering, practicing and teaching analytics. In this episode she distills down her expertise into easy explanations so you dont have to spend hours upon hours wondering what direction to take.For example, Annie will teach you the exact way to tag your paid social media ads (hint: dont use cpc!), and where to go to...

018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesnt Matter

Johnathan breaks down PPC concepts in a clear, understandable way better than almost anyone else Ive heard. Maybe youve tried PPC in your business and though it didnt work, or maybe youve been doing SEO and want to get into PPC, or maybe youre looking for an additional source of high quality traffic.Youll learn about why Johnathan think CPC and quality score doesnt really matter (not in the way you think they do). Hell explain Sardines vs Whales in search marketing, caring about the details and lots more.This episode is a must listen. MUST.Listen Now!Dont forget to subscribe on iTunes.Linkshttps://klientboost.comhttp://unbounce.com/ppc/why-adwords-works-for-everyone-but-you/https://klientboost.com/ppc/adwords-strategy/http://unbounce.com/author/johnathan-dane/https://www.upworthy.com/https://www.buzzfeed.com/http://unbounce.com/ppc/doing-adwords-wrong-make-it-right/https://www.entrepreneur.com/article/252816https://slack.com/https://klientboost.com/cro/landing-page-forms/https://www.searchenginejournal.com/adwords-competitors-making-money/160356/http://blog.ispionage.com/search-marketing-agency-interview-johnathan-dane.htmlPeopleJohnathan...

017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale

What content should I create? You may ask yourself this often, but the answer isnt always that obvious. Rhea breaks down how applying digital ethology can inform your content ideas. Youll learn what peoplereally mean when they search Google for how big is an eggplant? and why that matters to your content strategy.We also chat a little about PR, reputation management and the pros/cons of using an SEO tool vs hiring an agency.Rhea Drysdale is the CEO of Outspoken Media and speaker at leading industry events like MozCon, SMX, Searchlove and featured in publications like The Wall Street Journal and...

016: Taking Control Of Your Own PR w/Dmitry Dragilev

For a long time, Public Relations has been this mysterious activity reserved for high-profile PR companies or shady press releases. Of course some PR companies arereally good at what they do (Ive worked alongside of a few). But the truth is, YOU can take charge of many PR activities yourself.Enter Dmitry Dragilev, who has for example helped Polar go from 0 to 40+ Million pagesviews (his article about it on The Next Webhas been shared over 3,500 times and has 55+ comments). Polar was eventually acquired by Google.Dmitry is a true PR expert and has trained hundreds on how to...

015: Using Humor In Your Marketing w/Amy Harrison

Does humor sell? Well sure, think back so campaigns like the classic VW ads to Dollar Shave Club. Humor definitely works when done right. In this episode Amy Harrison will teach you how to incorporate more humor into your marketing. Shell also give you ways to improve your copywriting with techniques such as using contrast, and watching out for umbrella terms.This episode is definitely for anyone looking to make their marketing material more compelling.Listen Now!Dont forget to subscribe on iTunes!Linkshttp://harrisonamy.comhttp://unbounce.com/call-to-action-conference/https://www.youtube.com/user/littleunred1http://www.bridea.co.uk/http://harrisonamy.com/umbrella-terms-copywriting/https://www.reddit.com/http://www.montypython.com/http://www.poopourri.com/https://louisck.net/http://www.timwasher.com/https://youtu.be/zmq_sYXu64w (Jeff Goldblum lighting commercial)http://www.bigbrandsystem.com/creating-product-names/http://writewithinfluence.comPeopleAmy HarrisonRhea DrysdaleJerry SeinfeldMike BirbigliaMike BrunyAgendaAmys Day-to-DayAmy TV?The Sesame Street of Content MarketingCopywritingContrastTips to establish contrastComparative valuePeople...

014: Integrative Marketing For Retail Brands w/Katherine Romero

KatherineRomero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness.She also tells us how a content marketing campaign for a small cycling brand has been hit 500,000 viewswith less than $5,000 spent to promote it.The entire interview ispacked with Katherines knowledge about the intersection of PPC, SEO, PR, content and more for retail brands. She explains how to set up an affiliate program, how to get offline retailers to take digital seriously, and why at Deckers they loved...

013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel

Sujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWorks traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion.Find out how many one-on-one cold Skype calls he did in a one year period (it will probably surprise you!) (No, thats not a click-bait hyperbole).Youll also learn about how Sujan creates over 20 pieces of 1,500 word articlesper month and generally in his extra time.Sujan who jumps out of planes and drives fast cars for fun also reveals what he fears the most and what...

012: How To Run A User Generated Blog w/ Ronell Smith

You may have a blog at your company or on your own, but struggle to find resources to post more often at a high quality. And you ALSO may want to build more of a community around your brand. USG (User Generated Content) might be the solution youve been looking for.Ronell Smith tells us why he thinks this is a strategy ALL companies can leverage. And he walks us through the exact steps Moz uses to run YouMoz, their successful user generated content blog. By the end of this episode youll know the benefits, possible pitfalls, and process behind running...

011: Interview With Everette Taylor

Everette is Head Of Growth For New Mobile Products At Microsoft and CEO of Millisense.We talked about a TON in this conversation meeting Jaime Foxx, getting press in places like Fortune and Forbes, how verified Twitter works, diversity in tech, working TWO full time jobs, snapchat and more. I hope you enjoy this in-depth conversation with Everette Taylor.Listen Now!Dont forget to subscribe on iTunes!And were now live on Google Play too!Linkshttp://www.everettetaylor.com/http://www.millisense.co/https://moz.com/rand/the-t-shaped-web-marketer/https://www.stickermule.com/https://www.producthunt.com/https://medium.com/i-m-h-o/why-i-will-never-ask-you-to-share-my-content-5ca71a1e1910#.ogp7yw9wxhttps://www.ted.com/talks/verna_myers_how_to_overcome_our_biases_walk_boldly_toward_them?language=enPeoplehttps://twitter.com/Everettehttps://www.facebook.com/everettetaylorjr/https://twitter.com/morganbhttps://twitter.com/brysontillerhttps://www.linkedin.com/in/devansandersonhttps://twitter.com/iamjamiefoxxhttps://twitter.com/BeyonceAgendaEverettes Day-to-dayThe 16-hour day grindT-shaped marketingEverettes #1 SkillPersistence In Your MarketingDouble-down on whats working firstEmail Marketing At StickermuleQualitative Customer InsightMissed Opportunities of Traditional CompaniesUsing SnapchatBe diverse with your contentGrowing Your...

010: Guest Publishing Tactics With Kristi Hines

This episode is for anyone looking to achieve greater marketing results with guest publishing. Whether you run a personal blog, do content marketing for a company or consult for clients this episode is for you! Learn about how veteran writer Kristi Hines has amassed over 700,000 total shares on all of her guest content combined, some mistakes to avoid when guest blogging, and how to really stand out with great images.Kristi writes for dozens of sites in the business and marketing worlds such as Moz, KissMetrics, CrazyEgg, Unbounce, Hubspot, FreshBooks, Quickbooks, Social Media Examiner and LOTS more.Listen Now!Please subscribe and...

009: Pro Networking Tips With Mike Ambassador Bruny

Mike Ambassador Bruny is the Director Of Attendee Engagement for Social Media Marketing World (run by Social Media Examiner) and was also Director Of Operations and Brand Ambassador for Intel.This episode is for ANYONE attending conferences and events. Maybe you want to get more value from the events you attend, or perhaps youre shy and dont know what to say, or dont know how to end that awkward conversation. Mike walks you step by step through what to do before, during and after the event to get as much value as possible.I have to say as someone whos attended and...

008: Retention, Analytics & Growth at GrowthHackers.com With Anuj Adhiya

Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com he talks about the metrics they actually use to measure their growth on their community website. Youll learnwhat most people misunderstand about the term growth hacking. Learn whythey do NOT have notifications for link up-votes.He also reveals the challenges GrowthHackers.com faces right now, the tools GrowthHackers use to track their metrics and the moral responsibility we have when marketing.And we chat abouthow ANY site owner can come up with a specific, measurable metric for growth. And what is the HOOK model?Listen now!Please subscribe and review...

007: Evaluating Your Backlink Profile In 2016 With Sha Menz

Whether you need to remediate a link penalty, or you just want to be informed about the state of links in Google for 2016 this show is for you! Sha Menz is a top expert on link based penalties in Google. She really breaks things down for us some of the topics include doorway pages, site variants in Google Webmaster Tools (Search Console) and how to tell a good link from a bad link.Tune in to get up to date on backlink profiles in 2016!Note: the Skype connection is a little funny at times, but Ive edited it, and everything...

006: Running A Leading Industry News Site With Jen Slegg

Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. And why she spent an entire month creating a single piece of content. Whether youre a writer, editor, SEO-fan or lover of marketing youll gain a ton of knowledge from this episode!Listen Now!And dont forget to leave a review in iTunes!Linkshttp://www.thesempost.com/http://www.thesempost.com/google-quality-raters-guide-mobile/http://www.thesempost.com/understanding-google-panda-definitive-algo-guide-for-seos/https://www.youtube.com/user/softplushttps://authoritylabs.com/blog/7-online-marketing-conferences-attend/http://kristihines.com/business-digital-marketing-conferences-2016/http://www.seobook.com/conferences/https://productforums.google.com/forum/#!forum/webmastersHow Google Works [Video: SMX 2016]PeopleJen SleggJohn MuellerGary IllyesMatt CuttsZineb AitMariya MoevaShow TopicsJens...

005: Local SEO Link Building & Yelp Reviews w/Phil Rozek

If youre a local or small business owner (or helping one with marketing), youre going to learn a TON in this episode with local SEO expert Phil Rozek. Hell teach you about local listings (NAP listings), Yelp Reviews, getting rid of bad Yelp reviews, blogging and local SEO link building. Hell even share his advise for how to choose a local SEO vender and what tragic mistakes to avoid!Phil has been practicing local SEO for over 7 years and can be found atwww.localvisibilitysystem.comListen Now!Dont forget to subscribe on iTunes and leave us a review!Resourceshttps://moz.com/localhttp://www.yext.com/http://www.localvisibilitysystem.com/PeoplePhil RozekDarren ShawNyagoslav ZhekovTopicsWho Needs Local SEOnot...

004: Generating Leads & Exposure On SlideShare With Ross Simmonds

Ross Simmonds explains how to get massive exposure and leads with SlideShare. Ross has personally generated over 1 million views on his SlideShare content. He also discusses content curation tactics, Snapchat and Anchor.Dont forget to subscribe to Experts On The Wire on iTunes!Now for episode 4Links Mentionedhttp://rosssimmonds.com/http://getcrate.co/https://hustleandgrind.co/http://rosssimmonds.com/marketing/create-perfect-slideshare-deck/http://www.slideshare.nethttps://anchor.fm/https://medium.com/@morganb/26-growth-and-startup-marketers-you-can-and-should-follow-on-snapchat-8444352ff067PeopleMark SusterMorgan BrownSeth GodinRand FishkinRyan HolidayEverette TaylorDiscussion TopicsRoss Backgrounddoo ragsfantasy footballstarted agencyBragging Rightsslidesharehustle and grindfreelancePresentation Slidesany person can use SlideshareSlideshare LinkedInSlideshare optimizationrepurposing contentdistributionFacebook TargetingContent CurationNetflixbusiness/company accountsZuckerbergs LawPassive ConsumptionAnchorSnapchatwhat to posthow to get followersThe post 004: Generating Leads & Exposure On SlideShare With Ross Simmonds appeared first on Evolving SEO.

003: Backlinkos Content Process Revealed With Brian Dean

Episode #3 Guest Brian Dean of BacklinkoBrian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (its a LOT), a secret project hes working on, how to keep your email newsletters out of the promotions tab and MUCH more.Listen now!Dont forget to Subscribe On iTunes!Linkshttp://backlinko.com/http://backlinko.com/search-engine-rankinghttp://backlinko.com/google-ranking-factorshttp://buzzsumo.com/blog/50-things-we-learnt-about-content-marketing-this-year/https://moz.com/search-ranking-factorshttp://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/http://www.advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/https://litmus.com/gmail-tabshttp://www.buzzstream.com/http://www.boomeranggmail.com/http://backlinko.com/skyscraper-techniquehttp://www.evolvingseo.com/2013/06/10/propwords/Made To Stick (Book)PeopleNoah KaganNeil PatelBrian DeanTopicsBrians Introconfiguring homepage and site pages [4:20]no products/services page? [4:45]nothing to buy directly from blog? [5:15]reduce the number of options on every page [6:00]Potential clients skeptical of SEOs/marketersthe .5%? [9:50]recommendations for finding a good agency [11:15]you cant fail...

002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web Design

Episode 002 Guest AJ KohnSummary / Dans NotesIf you care at all about SEO in the modern age, you definitely want to tune in to this episode. AJ is a true expert, helping such clients as Pinterest and Airbnb with their SEO.You can find AJ on Twitterand his excellent SEO blog Blind Five Year Old.Check out the show and leave us a review in iTunes if you are finding any value from these episodes it will help others find them!Links Mentionedhttp://www.blindfiveyearold.com/five-foot-web-designhttps://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choicehttps://www.nngroup.com/articles/how-users-read-on-the-web/http://www.screamingfrog.co.uk/seo-spider/https://www.google.com/webmasters/tools/homehttp://www.splunk.com/http://www.blindfiveyearold.com/aggregating-intenthttp://www.blindfiveyearold.com/query-classeshttp://www.seobythesea.com/2015/12/do-click-throughs-help-determine-whether-a-page-appears-in-google-search-results/http://searchengineland.com/seotable/download-periodic-table-of-seohttps://support.google.com/webmasters/answer/35769People MentionedAJ KohnBarry SchwartzBill SlawskiDanny SullivanTopics DiscussedAJs BackgroundRight Brain/Left Braindetail vs big picture5-foot web designDavid Ogilvycognitive fluencyCreating Obstaclescontent strategy/content marketingtechnical...

001: Marie Haynes on Google Penalties

Summary / Dans CommentsWhat a treatit was to have Marie Haynes as our first guest! Despite a few Skype troubles, we were able to get a info-packed session recorded.If youre someone who wants to be up to date on Google penalties and algorithms such as Panda, Penguin and more youre going to want to tune in and take notes.I should note the recording of this episode took place February 10th, 2016 all info is accurate as of that date.You can find our guest, Marie Haynes athttps://www.mariehaynes.com/and @Marie_Haynes on Twitter.Onto the show!PS My audio quality during interviewsdoes get better after the...

Intro: Why This Show Exists & How To Use It w/Dan Shure

I amvery excited to officially announce Experts On The Wire, our new Digital Marketing Podcast. Our mission is to bring expert digital marketing information to fellow marketers, business owners, startup founders, entrepreneurs and the like. Most episodes will feature me interviewing an expert from any digital marketing field such as SEO, content marketing, social media, PR, analytics, etc.This Podcast been a solid three months in the works of planning, recording, editing and preparation. This is no spur-of-the-moment Podcast thatll have a 10 episode run and fizzle out (weve actually already recorded about 10 episodes, with more in the queue). With...

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

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How Kevin Surace Built 95 Patents with Decades of AI Experience

In this episode of the Niche Pursuits podcast, Kevin Surace shares lessons from building companies across 30 industries, earning 95 patents, and working in AI since the 1990s. He explains how founders can spot problems people are willing to pay to solve, why timing matters, and what gives businesses lasting power today. Kevin also explains why more than 5,000 AI companies have been funded while only a small fraction may succeed, and how creators and business owners can work in an AI-first way. The interview gives concrete examples of product-market fit, positioning, market timing, and the mistakes that stall promising...

How Carrie Forrest Lost 80% of Traffic and Rebuilt Her Blog

Carrie Forrest shares how Google updates and AI Overviews cut her food blog traffic by 80%, dropping monthly page views from nearly 1 million to about 200,000. In this interview, she explains how ad income fell from roughly $20,000 to $30,000 a month to about $4,000 to $5,000, while Amazon earnings dropped from about $35,000 a year to around $150 to $200 a month. She also walks through what she tried that did not work, including workshops, tips, and an AI video. Then she explains what is showing promise now, including email, short-form video, and private affiliates. Learn which strategies...

How Chris Panteli Uses High-Authority Mentions to Build Brand Trust and Earn More Sales

In this episode, Jared Bauman sits down with Chris Panteli of Linkifi to break down why earned links, high-PR mentions, and trust signals matter more than ever for SEO, LLM visibility, and AI Overviews. Chris explains how journalists evaluate pitches in the AI era, what business owners should avoid, and where AI can help without harming credibility. He also shares practical ways to earn media coverage today, from HARO-style platforms to local media opportunities that many brands overlook. If you want a smarter approach to digital PR, brand authority, and staying visible in search as AI changes the rules, this...

How Data Coach Claire Turned 15 Hours/Week into $100K with Amazon Influencer

In this episode, Data Coach Claire breaks down why Amazon Influencer is not dead, but why the old easy-money strategies are no longer enough. She shares how she is on track for around $100K while working about 15 hours a week, plus what her data reveals about watch time, carousel placement, and product depreciation. You'll hear why average view duration may matter far more than conversion rate, and why 30- to 60-second videos may now be too short. Data Coach Claire also explains why Creator Connections, smarter product research, and strategic product purchases are becoming essential for serious creators. Sponsor:...

How Franois Mommens Turned a Failed Startup Into 3 Profitable SaaS Tools

In this episode, Jared Bauman sits down with Franois Mommens to discover how he built three SEO SaaS companies, including Linkody, IndexChecker, and LinkStorm. Franois shares the full founder journey, from an early failed business to growing Linkody over 13 years, reaching a few hundred paid customers, and relying entirely on organic traffic rather than paid ads. They also get into pricing experiments, competition from major SEO brands, product expansion, AI, work-life balance, and the "fake truths" many founders believe about success. If you want an honest look at building SaaS in the SEO world, this conversation is packed with...

How Christopher Gimmer Grew Snappa to $1.5M ARR and Built His Next Startup

In this interview, Christopher Gimmer shares how he grew Snappa from an early SaaS idea into a business that reached $1.5 million in ARR, including the painful rebuild that happened right after launch. He breaks down the SEO and content flywheel that drove growth, the pricing lessons he learned, and why timing matters so much when building or selling a software company. Christopher also talks about launching GoodMetrics, why he sees a big opportunity in simple analytics, and how he is approaching product design differently this time around. The conversation wraps with a fascinating look at how AI is changing...

How Vi Wickam Uses 2 Search Channels for Smarter Business Growth

Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget. The interview also covers Local Service Ads, high-intent keywords, and how paid search data can shape a stronger long-term SEO strategy. It's a clear conversation for anyone looking to drive...

How Denise Cruz Built a Nearly $2 Million Travel Business in Just 3 Years

Denise Cruz shares how she pivoted after Google's Helpful Content Update wiped out her travel blog traffic and income, forcing her to rethink her entire business. In this interview, she breaks down how she went from earning about $6,000 a month from blogging to building a travel advisor business that grew to nearly $2 million in commissionable sales in just a few years. She also explains the systems, sales funnel, client referrals, and EEAT-driven strategy that helped her gain traction fast with a service-based website. It's an inspiring and practical conversation for anyone wondering how to turn niche expertise into...

How Corey Ganim Reclaimed 510 Hours a Week Using AI Systems

In this episode of the Niche Pursuits podcast, Jared sits down with Corey Ganim to break down AI automation that drives results, starting with a simple ROI filter: effectiveness, efficiency, and customer experience. Corey shares his AOA sequence (Audit, Optimize, Automate) so you stop automating messy 12-step processes and start building repeatable systems with AI. You'll hear the difference between AI agents and reusable skills and "speed to lead" replies. Walk away with three clear takeaways: how to choose the right workflows to automate, how to simplify them before automating, and how to build repeatable AI skills you can reuse...

How Amy Aitman Built a 3-Channel Visibility Strategy Post-HCU Reset

In this episode of the Niche Pursuits podcast, Jared interviews Amy Aitman about what happened after Google's Helpful Content Update crushed their traffic and forced them to pause publishing and cut hundreds of contractors. Amy explains why Reddit now dominates so many search results, what brands should avoid doing there, and the steps she recommends taking right away. She also shares her "three-legged stool" for visibility: Reddit participation, YouTube (including 50+ channels her team has built), and third-party editorial mentions. The episode closes with a clear example of what a visibility campaign can look like when you put those pieces...

How Jamie I.F. Bounced Back After Losing a $1M+ Deal to HCU

In this episode of the Niche Pursuits podcast, Jared sits down with Jamie I.F. for a brutally honest look at the Helpful Content Update and how a ~40% traffic and revenue drop torpedoed a $1.55M site deal mid-sale. He shares what it felt like watching peak months near $100K turn into a much smaller baseline, and why he stopped chasing an SEO recovery and chose focus instead. Jamie explains how a single customer saying they'd pay $2,500/month for an "affiliate finder" feature led him to spin it into affiliatefinder.ai, then grow with cold outreach (including ~1,000 emails) and paid ads....

How Nick Loper Grew 'The Side Hustle Show' From 0 to 35M+ Downloads

In this episode, Nick Loper of The Side Hustle Show shares how he grew his podcast from zero to over 35 million downloads and 100,000 monthly listeners. He breaks down his listener pyramid strategy, how to turn strangers into superfans, and the tactics that helped him build a $10K-$20K/month sponsorship business. Nick also dives into lead magnets, podcast SEO, paid promotion, and the email flywheel that skyrocketed his growth. You'll walk away with a full playbook for growing an audience, building an email list, and landing high-paying podcast sponsors. Sponsor: Quiet LightGet a free, confidential valuation athttps://quietlight.com/! Links & ResourcesVisit...

How Therese Waechter Turned One Sticker Design Into a $250K-Per-Year Business

Therese Waechter joins the Niche Pursuits podcast to share how she accidentally built a $250K-per-year sticker business, starting with a single design and Facebook Marketplace sales during the pandemic. She dives into how she took production in-house, scaled across Amazon, Etsy, and Faire, and now earns 90% of her revenue from those platforms. Therese also breaks down her promotional-heavy strategies, talks about using AI for graphic design and product listings, and explains how she's automating her business to become fully remote. If you're in e-commerce or looking to scale a handmade or print-on-demand product, this episode is packed with real-world...

How Matthew James Davy Built a 630K E-commerce Brand From Working on Superyachts

In this episode, Matthew James Davy shares how he went from working as a marine engineer on superyachts to building a 630K e-commerce brand, all starting as a side hustle. He walks through his journey from failed drop shipping attempts to launching a white-labeled pottery equipment line with 50% margins. Matt breaks down how he used SEO, smart marketing, and manufacturing control to 9X his profits. If you're looking for a real-world blueprint to escape the 9-to-5 and scale a physical product brand, this interview is packed with actionable insights. Sponsor: Quiet LightGet a free, confidential valuation athttps://quietlight.com/! Be sure...

How Andrew Wilder Started From Freelancing to Supporting 900+ Websites

In this episode, Andrew Wilder, founder of NerdPress, shares how he scaled his WordPress support business from solo freelancing to a team of 22 managing over 900 websites. He opens up about the pricing decisions that fueled his growth, the hiring strategies that built his team, and the technical foundations every site owner should prioritize. From backups and security to Core Web Vitals and site speed, Andrew delivers practical, actionable advice for WordPress users. If you run a website, this interview will help you avoid costly mistakes and build a faster, more secure site. Sponsor: Quiet LightGet a free, confidential...

How Andreea Matei Earned a 6-Digit Income From Amazon Influencer Program

In this interview, Andreea Matei shares her journey to earning over $180,000 from the Amazon Influencer Program. With 3,500 videos under her belt, she dives into the exact strategies that have helped her scale her income to $5,000-$6,000 per month. Andreea walks through her process for selecting the right products, filming efficiently, and juggling various earning opportunities. Tune in to learn how she built a successful system for creating content, landing brand deals, and maximizing earnings through Amazon. Sponsor: 201 Creative Get your FREE GEO Snapshot today! -https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & Resources Connect with Andreea: https://kindlyconnected.com/ Learn more about Viral Vue:...

How Jayden Clark Scaled to $1M+ Revenue in 12 Months

In this episode, Jayden Clark shares how he built a high-ticket dropshipping business from scratch, scaled it to over $1 million in revenue within 12 months, and sold it for nearly $700K just two and a half years later. He breaks down his exact paid ads strategy, his SEO playbook for organic growth, and how he kept margins around 15% while working full-time. Jayden also reveals what he wishes he'd done differently to increase his exit multiple. This is the playbook for building and exiting a high-ticket dropshipping brand from scratch. Sponsor: 201 Creative Get your FREE GEO Snapshot today!...

How Mike Strahl Turned Amazon Influencer Marketing Into $11,000 Monthly Earnings

In this interview, Mike Strahl shares how he turned Amazon Influencer marketing into a five-figure business, even while recovering from surgery. Mike reveals his unique evergreen strategy, focusing on how-to and problem-solving videos that continue to earn passive income month after month. He also discusses the importance of video retention, his $11,000+ earnings in November and December, and how he uses YouTube to amplify his success. Tune in to learn actionable tips on product selection, content creation, and scaling your Amazon Influencer business. Sponsor: 201 Creative Get your FREE GEO Snapshot today! -https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & Resources Join Mike's Facebook community...

How Jason Barnard Built Authority and Increased Visibility by Entity Optimization

In this insightful interview with Jason Barnard, founder of Kalicube, we dive deep into the power of entity optimization in today's AI-driven SEO world. Jason explains how search engines and AI systems like Google and ChatGPT prioritize understanding "entities" over traditional keywords, and how this shift impacts rankings. Learn about his proven framework: Claim it, Frame it, Prove it, and how focusing on niche optimization can help you rise to the top. Plus, get actionable tips on building credibility and leveraging over 25 billion data points to enhance your online presence. Don't miss these essential strategies for improving your SEO...

How Mushfiq Sarker Leveraged SEO and Automation to Streamline His $1 Million Agency

In this episode of the Niche Pursuits podcast, Jared sits down with Mushfiq Sarker to explore his incredible journey from flipping over 200 websites to acquiring and scaling a $1.3 million agency. Mushfiq shares his unique approach to turning his SEO and content site skills into a thriving business model, offering valuable insights on building recurring revenue, acquiring agencies with minimal down payments, and innovating with AI tools. If you're a content creator, SEO expert, or niche site owner looking for inspiration and actionable strategies for scaling, this episode is a must-listen! Sponsor: 201 Creative Get your FREE GEO Snapshot...

How Trevin Peterson Turned Rejection into Almost $40K/month

In this interview with Trevin Peterson, founder of Viral Vue, we dive into his journey from side hustles to building a successful business in Amazon Influencer marketing and TikTok affiliates. Trevin shares how he earned $39,000 in one month with TikTok, how his family made $10,000 in a month with Amazon Influencer, and the creation of his game-changing software, Viral Vue. He also reveals how he went from earning $3,000 in his first month as an Amazon Influencer to developing strategies that can help influencers scale their income. Tune in for actionable insights and inspiring stories that could transform your...

How Jeff Rose Make $30K/mo with Facebook Monetization

In this interview with Jeff Rose, Jared and Jeff dive deep into his journey of monetizing Facebook, where he's earned as much as $30,000 in a single month. Jeff shares his strategy for scaling his page to over 400,000 followers, including how he went from casual posting to a full-fledged content business. We also discuss the role of AI in his content creation, what type of posts drive the most engagement, and the challenges he's faced with Facebook's ever-changing rules. If you're looking to monetize Facebook or grow your social media presence, this is a must-listen! Sponsor: 201 Creative Get...

How Rob Wagener Turned HCU Devastation into a 5-Figure AIP Business

After the Helpful Content Update tanked his blog, Rob Wagener turned to the Amazon Influencer Program and built it into a full-time income stream. In this episode, Rob breaks down the exact strategy he uses to earn, including the only two stats that matter when choosing products. He shares why consistency and product pipeline are the real secrets, and how his Oink Chrome extension makes the entire process faster and easier. If you want a clear, no-fluff roadmap to AIP success, this is the interview to watch. Sponsor: 201 Creative Get your FREE GEO Snapshot today! -https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn...

How Sergey Lucktinov Is Adapting Semantic SEO to Today's AI Landscape

In this episode of the Niche Pursuits podcast, Sergey Lucktinov dives deep into the future of SEO and how to optimize your content for large language models like ChatGPT. He explains why traditional link-building is no longer enough, how semantic structure impacts AI rankings, and what "semantic retrieval optimization" actually means. With insights drawn from 15+ years in SEO and a framework backed by 90% AI-aligned principles, this interview is packed with technical details and actionable strategy. If you want your content to rank in both Google and AI search, this episode is a must-listen! Sponsor: 201 Creative Get your...

How Chelsea Clarke Helps Creators Sell Sites in a Market That's Always Shifting

In this episode of the Niche Pursuits Podcast, Chelsea Clarke of Her Paper Route and Niche Investor reveals how she pivoted her business after losing $90K/month in revenue due to major Google updates. She dives into why Pinterest now drives the majority of her traffic, how lifestyle blogs are outperforming traditional niche sites, and what types of websites are actually selling in today's market. Chelsea also shares her strategy for building community through newsletters and virtual events, plus tips on boosting your site's valuation. If you're trying to adapt to the new digital landscape, this is a must-listen! Sponsor: 201...

How Travis Tallent Grows SEO Traffic with Simple Systems

In this episode, Travis Tallent, Managing Director of SEO and CRO at Brainlabs, shares how his team drove a 400% increase in SEO traffic and added 2,000 new page one keywords for a 61-million-page enterprise site. We dive into his RISE framework, how to prioritize SEO efforts at scale, and what it takes to win in AI search and LLMs like ChatGPT. Travis also breaks down why upper funnel content still matters, how brands can stand out in AI Overviews, and what enterprise clients are really asking about when it comes to AI. If you're looking for a high-level view...

How Keval Shah Built a $200K/Month Agency Using X

In this episode, Keval Shah shares how he scaled his SEO agency, Inbound Pursuit, to over $200K/month using organic content, no ads, no cold outreach. He explains the tactics that helped him grow a 55K+ following on X and how he turns that audience into high-paying e-commerce clients. We also unpack what's working in SEO right now, why top-of-funnel content is dying, how to rank in AI-generated results, and how his team landed $24K in sales directly from ChatGPT. If you want real-world, revenue-focused SEO and marketing strategies, you'll take away a ton of actionable insights from this conversation. Sponsor:...

How Casey Markee Uses AI to Help Bloggers Grow: Lessons From 175 Site Audits

In this episode, SEO expert Casey Markee shares insights from over 175 audits of food and lifestyle blogs in 2025. He breaks down what's actually working right now, from email list growth strategies that doubled subscriber counts to SEO fixes that led to traffic increases and higher RPMs. We also dive into how bloggers can use AI tools smartly, what mistakes are killing traffic, and how to build topical authority beyond Google. If you're feeling lost post-HCU or wondering how to future-proof your blog, this episode is full have useful information! Sponsor: 201 Creative Get your FREE GEO Snapshot today!...

How Andy Skraga Turns 10K Facebook Followers Into Monetized Pages

In this episode of the Niche Pursuits podcast, Andy Skraga goes into detail on the secrets behind Facebook's evolving Content Monetization Program and how creators can start earning money directly from their posts. He shares his proven strategies for growing a Facebook page to 10,000 followers, maximizing engagement, and using AI to scale content production effortlessly. Andy also breaks down his process for making up to $30,000 a month, reveals key tips for avoiding Facebook penalties, and discusses what's working right now to drive revenue. If you want to make money on Facebook, this is a must-listen! Sponsor: 201 Creative...

How Mike Strahl Earns $10K/Month on the Amazon Influencer Program

In this episode, Mike Strahl breaks down how he's earning up to $10,000 a month with the Amazon Influencer Program and why only 40% of that comes from traditional shoppable videos.He shares the updated 2026 strategy, including how he uses Creator Connections, YouTube monetization, offsite traffic, and smart software tools to multiply his income. Whether you're new to the program or already in but not seeing growth, Mike's insights will show you exactly how to level up. If you're serious about maximizing your Amazon Influencer earnings, this is the episode you can't afford to miss. Links & Resources Learn Amazon...

How Van Tran Uses Facebook and Pinterest to Earn $10K/Month

Van Tran was making $25,000/month from his content sites until Google's Helpful Content Update wiped out 90% of his traffic and income. In this interview, he shares how he cut costs, pivoted away from Google, and rebuilt his business using Facebook and Pinterest to drive over 400,000 sessions per month. Now earning $10,000/month again, Van breaks down his exact strategies for growing social traffic, boosting ad revenue, and bouncing back from disaster. If you've been hit by an update or want to future-proof your site, this is a must-listen. Links & Resources Follow Van's Journey on X - https://x.com/HuuVanTran Ready...

How Melissa Byron Rebuilt Her Site From 15K to 100K Monthly Sessions

In this interview on Niche Pursuits, Melissa Byron shares her incredible journey of overcoming the devastating impact of Google's Helpful Content Update, which caused her traffic to plummet by 70%. Discover how she pivoted her business by introducing solo travel tours and rebuilt her website, ultimately doubling her traffic to 100K monthly visitors. Melissa reveals the strategies behind her success, including authentic content creation and diversifying her revenue streams. Don't miss this inspiring story of resilience, reinvention, and thriving in the face of challenges. Links & Resources Melissa's All Female Tour Groups - https://asinglewomantraveling.com/ Women Tour Groups in Europe -...

How Kyle Austin Young Built and Sold a 40-Article Review Website

In this episode, Kyle Austin Young shares how he built a hyper-focused affiliate site with just 40 articles, scaled it to $11,000/month in revenue, and sold it for between $300K$400K. He breaks down exactly how he chose the niche, got into hard-to-access affiliate programs like MasterClass, and why he skipped the usual SEO playbook. Kyle also shares his "probability hacking" decision-making framework, which he used to de-risk the entire project from day one. Whether you're building a content site or looking to improve your strategic thinking, this interview is packed with insights you won't want to miss. Links & Resources...

How Jenny Gonzalez built a 7-figure business with no tech background

In this inspiring success story, Jenny Gonzalez shares her incredible journey from bartender to affiliate marketing mogul and entrepreneur. Jenny discusses how she overcame obstacles and transitioned into the affiliate space, eventually building a $2.5 million business in her first year. She opens up about her transition to SaaS with Trackfinity and how relationships and a strong work ethic fueled her growth. Tune in to learn the key lessons Jenny used to achieve remarkable success! Links & Resources Learn More about Trackfinity - https://trackfinity.com/ Check out RocaHead - https://www.rocahead.com/ Her Linkedin - https://www.linkedin.com/in/onlinejenn/ Ready to join a niche publishing mastermind,...

How Niels Zee Pivoted to Google Ads for Big Profits!

In this interview, Niels Zee shares his journey of pivoting from SEO-driven affiliate marketing to thriving with paid traffic through Google Ads. He reveals how he went from losing 95% of his organic traffic to achieving record profits, all while optimizing his content for conversion. Niels dives deep into the metrics, strategies, and tools that helped him scale his affiliate business, including how he manages 3,000 landing pages and negotiates higher commissions with affiliate partners. If you're looking to learn how to leverage paid traffic for affiliate marketing success, this interview is packed with actionable insights! Links & Resources Niels...

How Christopher Mitchell Survived HCU by Diversifying Everything

In this episode, Christopher Mitchell (aka Traveling Mitch) shares how he built a diversified, 6-figure travel media business by combining blogs, affiliate revenue, consulting, freelance writing, and newsletters. He opens up about revenue numbers, productivity systems, and how he's adapted to major challenges like Google updates, COVID, and AI. You'll hear why platforms like Substack, Reddit, and LinkedIn are underrated, and how he uses each one strategically. Whether you're a blogger or content creator, this is a great interview to listen to on building a resilient online business. Ready to join a niche publishing mastermind, and hear from industry experts...

How Stewart Vickers Built an SEO Machine with 1 Page

In this episode of Niche Pursuits podcast, Stewart Vickers (aka SEO Jesus) shares how he went from aspiring writer to full-time SEO agency owner, course creator, and SaaS investor. He reveals how he builds one-page lead-gen sites using exact match domains. Stewart also breaks down his agency model, course sales strategy, and what he's learned from buying SaaS tools. If you're looking for clear, ROI-driven SEO advice with real numbers and systems that scale, this interview is a must-listen. As promised, don't forget to use coupon code NICHEPURSUITS to receive the Agency Ascension and the One Page Websites ebook for...

How Frey Chu Built Directory Sites that Generate $2,500/mo+ in Passive Income

In this episode of the Niche Pursuits Podcast, Frey Chu shares his journey of building successful directory sites that generate passive income. He discusses his strategies for niche selection, site structure, and SEO, offering valuable insights for anyone looking to leverage their SEO skills in a side hustle. Frey also reveals his tech stack, monetization methods, and link-building techniques that have helped him grow directories to 100,000 monthly visitors. Are you looking to learn more on how to build directory site that earns long-term, passive income? Then make sure to listen to this interview! ** Podcast Sponsor - Mailtrap Try...

How Lana Sitler Hit $10K Months Blogging in 1 Year

In this interview with Lana Sitler of Adventures By Lana, Jared and Lana discuss her inspiring journey from a mechanical engineer to a full-time travel blogger. Lana shares how she built a successful blog that now generates over $10,000 per month, the strategies she used to rank high on Google, and her approach to monetization through ads and affiliate marketing. If you're interested in travel blogging or just want to hear how one woman turned her passion for travel into a profitable business, this episode is a must-listen! ** Podcast Sponsor - Mailtrap Try Mailtrap for free - https://l.rw.rw/niche_pursuits_1 This...

How Erin Gorrie's Viral Videos Brought in Local Customers

In this episode of the Niche Pursuits Podcast, Erin Gorrie, founder of Muskoka Puppy Yoga, shares her inspiring journey from police officer to entrepreneur. Erin discusses how she built a thriving business with over 450 million video views and 170,000 followers across social media platforms. She also highlights how her passion for healing and the power of puppy yoga have transformed lives, including her own. Listen to her interview now to learn how Erin turned her love for puppies and yoga into a global wellness movement. ** Podcast Sponsor - Jolly SEO - https://jollyseo.com/test-links/ Jolly SEO is offering an exclusive...

How Tim Leffel Gained 20,000 Subscribers on Substack

In this interview with Tim Leffel, a seasoned travel content creator and author, we dive into how he built a successful travel business spanning multiple websites, a popular Substack newsletter with over 20,000 subscribers, and several published books. Tim shares valuable insights on growing an audience, navigating SEO changes, and monetizing through newsletters and affiliate marketing. He also discusses how he maintains a flexible, nomadic lifestyle while managing multiple income streams. Tune in to learn from his extensive experience and discover strategies that can help you grow your own online business. ** Podcast Sponsor -Jolly SEO - Jolly SEO is...

How Russ Morgan Built $50,000/Month in Passive Income

In this episode, Russ Morgan from Wealth Without Wall Street shares how he built over $50,000 a month in passive income by applying his proven frameworks. We dive into Investor DNA, the Passive Income Operating System, and how to avoid the most common mistakes entrepreneurs make with their money. Whether you're scaling an online business or preparing for an exit, Russ explains how to turn your hard-earned income into true financial freedom. ** Podcast Sponsor - Ahrefs Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure...

How Taylin John Simmonds Grew His Ghostwriting Business to $40K/mo

In this episode of the Niche Pursuits podcast, Taylin John Simmonds shares how he grew his ghostwriting business to $40K a month by leveraging social media platforms like X and LinkedIn. He talks about his journey from being a broke college student to building a successful business through consistent content creation and strategic client acquisition. Taylin also dives into his approach to landing clients and scaling his business, offering valuable insights for aspiring writers and business owners. If you're looking to grow your online presence or build a writing business, check out this episode! ** Podcast Sponsor - Ahrefs -...

Carly Campbell Explains the Pinterest Tips That Work in 2025

In this episode of the Niche Pursuits podcast, Carly Campbell shares her expert insights into what's working on Pinterest in 2025. Carly details her journey from launching a new site to going into detail on her ad revenue within its first year, and discusses how she achieved over 100,000 monthly views in just six months. She explains key strategies like balancing seasonal and evergreen content, updating old posts, and how the latest Pinterest algorithm changes are impacting creators. Tune in for great information that can help you drive traffic and monetize effectively on Pinterest! Podcast Sponsor - Ahrefs. Ready to...

How Chris Christensen Built a 2 Million Download Podcast and Six-Figure Travel Brand

In this episode, Chris Christensen shares how he built the Amateur Traveler podcast into a six-figure business with over 2 million annual downloads. We dive into his revenue streams, including podcast ads, affiliate income, and paid travel opportunities. Chris also opens up about the lessons he's learned after nearly 20 years in the podcasting space. If you're thinking about starting a podcast or growing your brand, this episode is for you! ** Podcast Sponsor - Ahrefs Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to...

How Dominik Sobe Built a $10k/month SaaS

In this episode of the Niche Pursuits podcast, Dominik Sobe shares how he built HelpKit, a SaaS platform that turns Notion into a powerful help center. Dominik dives into his journey from a self-taught developer to scaling his business to over 400 customers and $10K in monthly recurring revenue. He shares invaluable marketing strategies, pricing insights, and lessons learned along the way, offering practical advice for anyone looking to launch or grow their own SaaS product. Don't miss this interview that goes into the world of SaaS entrepreneurship! ** Podcast Sponsor -Ahrefs Ready to join a niche publishing mastermind, and...

Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue

In this episode of the Niche Pursuits podcast, Tyler Bishop shares his expert insights on the future of digital advertising, focusing on the decline of third-party cookies and the rise of first-party data. Tyler explains how publishers can leverage their own audience data to increase ad revenue and gain more control over their monetization strategies. This conversation dives deep into the evolving ad model, with actionable advice for publishers looking to thrive in an increasingly competitive digital space. ** Podcast Sponsor - Ezoic Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche...

How LaShonda Brown Scaled a $50/mo Subscription into a Six-Figure Business

In this episode of the Niche Pursuits podcast, LaShonda Brown, founder of Bootstrap Biz Advice, shares how she built a six-figure business with a small but engaged community. From growing her YouTube channel to forming strategic brand partnerships with platforms like Canva and Flowdesk, LaShonda reveals the strategies that helped her succeed. She also dives into the details of her membership program, offering valuable tips for content creators and entrepreneurs looking to bootstrap their businesses. ** Podcast Sponsor - Ezoic - https://www.ezoic.com/ezid Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits...

How Ryan Atkinson Achieved Six-Figure Success with Outbound Strategy

In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years. He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly. Ryan also explains into the strategies and tools behind his success, including cold email sequences, LinkedIn outreach, and more. If you're an entrepreneur or aspiring business owner, this is an episode you don't want to miss! ** Podcast Sponsor - Ezoic Ready to join...

How Jay Clouse Turned a 200-Member Community into 6-Figure Revenue

In this episode, Jay Clouse breaks down how he built an $830K/year creator business with a lean team and a hyper-focused community strategy. He shares why he only offers annual memberships, how he maintains a 66% renewal rate, and the systems behind his weekly content engine. If you've figured out how to drive traffic but aren't sure how to monetize it, this is a must-watch. Jay's insights will change how you think about community and recurring revenue. ** Podcast Sponsor - Ezoic Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits...

How Forrest Baumhover Recovered $10K Worth of Monthly Traffic to His Site

In this episode, Forrest Baumhover shares the inspiring story of how he rebuilt his personal finance website after it was hit hard by Google's Helpful Content Update. From ranking for just 16 keywords at its lowest point to earning over $10,000 per month, Forrest reveals the strategies he usedincluding leveraging a faceless YouTube channelto recover and grow. If you're facing SEO challenges or algorithm setbacks, this episode is packed with valuable insights and motivation. ** Podcast Sponsor - Jolly SEO Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here:...

How Mike Hoffmann Built a $100K/Month Business with Vending Machines

In this episode of the Niche Pursuits podcast, Mike Hoffmann of Vendingpreneurs shares his journey from a traditional W-2 job to building a successful vending machine business. He reveals how he scaled his operation to over 100 machines. Mike then goes into the nuts and bolts of finding profitable locations, selecting the right machines, and managing inventory. Whether you're looking for a side hustle or a full-time business, he offers valuable insights into the world of vending and passive income. ** Podcast Sponsor - Jolly SEO (link: https://jollyseo.com/free-haro-guide/) Ready to join a niche publishing mastermind, and hear from industry experts...

How Chris Hutchins Turned a Side Project Into a Thriving Personal Brand

In this week's Niche Pursuits interview with Chris Hutchins, host of All the Hacks, we learn about his journey of building a successful personal brand through podcasting, affiliate marketing, and content creation. Chris shares insights on how he grew his podcast to 21,000 downloads in the first week and built a loyal audience of 10,000+ listeners. He also discusses the challenges of monetizing a podcast, experimenting with new revenue streams, and balancing personal interests with business growth. Listen now for valuable lessons on growing and monetizing a personal brand in today's digital landscape! ** Podcast Sponsor - Kinsta Ready to...

How Nick Huber Turned 'Boring' Businesses Into a $30M Empire

In this week's Niche Pursuits podcast interview with Nick Huber, founder of Sweaty Startup, Jared and Nick dive into his approach to building wealth through simple, "boring" businesses. Nick shares practical advice on how focusing on everyday, unsexy industries can lead to massive financial success, often outperforming trendy startups. He also discusses his 10-minute drill for evaluating business ideas, the importance of scaling with the right team, and why building a personal brand has fueled his growth. If you're looking for actionable tips on growing and scaling a business, this is a must-listen! ** Podcast Sponsor - Kinsta Ready to...

How Bart van der Meer Drives 5M Monthly Page Views with Digital PR

In this week's episode, Jared Bauman and Bart van der Meer explore the unique strategies behind successful digital PR campaigns and the role they play in driving organic SEO traffic. Bart explains how his team leverages original data to create compelling content that attracts backlinks from high-authority sources like journalists, universities, and government websites. He also shares insights into the tools and techniques that can help businesses, regardless of size, scale their PR efforts effectively. Listen to learn how you can apply these strategies to boost your website's traffic today! Ready to join a niche publishing mastermind, and hear from...

Could OpenAI Really Take Over Chrome?

In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week's biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial. They also explore new data around AI Overviews and how they're impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch. And something that I don't think has happened...

How Brad Wayland Turned 125 Course Sales Into a $1M Business

In this week's episode of Niche Pursuits podcast, Brad Wayland shares the story of launching a high-end farming course with Joel Salatin, one of the world's most famous pasture farmers. Despite high hopes, the course struggled to gain traction, but Brad's persistence and strategic changes led to major growth. From expanding content to leveraging paid ads and YouTube, Brad discusses the steps that turned the project into a million-dollar success. Don't miss this conversation to learn valuable lessons on marketing, perseverance, and understanding your audience. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join...

Is Meta's Social Media Empire at Risk?

In this week's Niche Pursuits News Podcast, Spencer and Jared dive into some huge stories you don't want to miss! They break down Meta's antitrust trial and the FTC's attempt to force Meta to sell Instagram and WhatsApp. What's really at stake for Meta and the future of social media? They also cover Google's $6.6 billion lawsuit in the EU over search advertising dominance, and a surprising study showing AI still only drives 0.1% of web trafficwhat does this mean for your SEO strategy? Finally, Spencer and Jared discuss how adding links to LinkedIn posts could boost engagement by 13%,...

How Jon Gillham Creates Rankable Content Without Following SEO Scores

In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough. We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain. Jon shares how his team uses AI to evaluate content differentlyfocusing on originality, depth, and true value over checklists and keyword counts. Whether you're a content creator, publisher, or SEO, this episode offers practical insight into what it takes to rank in today's search landscape. Ready to join a niche publishing mastermind, and hear from industry...

Bloomberg Exposes Google's Empty Promises

In this week's episode of Niche Pursuits News, Jared and Thomas discuss the recent Bloomberg article highlighting the fallout from Google's Creator Summit. Despite promises made by Google to help small publishers recover from the Helpful Content Update, little has changed, and many creators are still struggling with plummeting traffic. Jared and Thomas also cover TikTok's uncertain future, as it faces a 75-day deadline extension to find a buyer, and the impact on advertisers. The hosts also explore the latest AI tool advancements, like MidJourney 7 and GPT-4.0, before Jared and Thomas share updates on their side hustles and the...

How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts

In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Ben Addy, a digital strategist and content creator who built a 500K-follower Instagram accountthen scaled his success by launching over 30 niche sub-accounts. Ben is known for his smart, systemized approach to social media growth, using hyper-targeted content and tailored monetization strategies. He shares how he monetizes every corner of his audience by tailoring different revenue strategies to match each sub-account's niche. Instead of chasing viral content, his approach focuses on creating content that truly connectsbuilding engagement through relevance and regional impact. Ben also explains how he's...

Will the Google/Reddit Marriage Work Much Longer?

This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype. Plus, they share updates on their side hustles and wrap things up with a couple of truly weirdbut fascinatingniche websites. Links & Resources Reddit and Google Search too closely tied together - https://finance.yahoo.com/news/reddits-success-may-inextricably-tied-080601219.html?guccounter=1 Google on scaled content - https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/ Phony comforts of AI optimism - https://www.wheresyoured.at/optimistic-cowardice/ Post secret -https://postsecret.com/ Rent the chicken - https://www.rentthechicken.com/ Ready to join a niche...

How Jamie Rawsthorne Grew a YouTube Channel to 1 Million Subscribers

In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Show turned YouTube growth strategist, to unpack his wild journey from creating YouTube stunts with his college buddy to consulting with some of the biggest entrepreneurs online today. Jamie shares how he went from losing thousands each month to building one of the UK's fastest-growing channels, then made the gutsy decision to walk away at the peak of success. Now, he helps entrepreneurs unlock YouTube as a growth engine, emphasizing strategic research, powerful storytelling, and product-aligned monetization. The...

What Google's Latest Update Really Means for Small Publishers

This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites. Links & Resources Google Core Update is done - https://www.seroundtable.com/google-march-2025-core-update-done-39142.html Observations from the update - https://www.searchenginejournal.com/googles-march-core-update-early-observations-from-initial-rollout/542795/ Google's AI search - https://www.bloomberg.com/news/features/2025-03-24/google-s-ai-search-overhaul-racing-chatgpt-for-the-web-s-future Jared's calculator website - https://x.com/jaredbauman/status/1904935880525046059 Music Map...

How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle

What does it take to grow a thriving newsletter with 60,000+ engaged readers all while working full-time as a CFO? CJ Gustafson, from Mostly Metrics, is on this week's episode of the Niche Pursuits Podcast to share how he built a highly profitable brand on the side. In this episode, he delivers a masterclass in newsletter growth, monetization, and the power of niche content. This is a conversation packed with actionable insights and behind-the-scenes stories, and CJ reveals how he turned a once-slow-growing side project into a high-performing B2B media brand serving over 60,000 subscribersincluding CFOs, founders, and business nerds...

Shoppers Are Turning to AI Chatbots Instead of Google. Here's Why

This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites. If you're looking to stay ahead in SEO, content creation, and AI-driven marketing, this episode had plenty of takeaways. AI Search results - https://www.google.com/url?q=https://www.theverge.com/ai-artificial-intelligence/ March Core Update so...

How Joe Davies Built a $12 Million Company With a Team of Just 15

In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Joe Davies, the co-founder of Fat Joe, an agency that specializes in providing premium backlinks and content for agencies. Joe shares his journey from the early days of SEO to growing Fat Joe into a successful business. He talks about everything from productization, outsourcing, and scaling a service-based business, and how he earns $12 million a year in revenue with a team of just 15. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here:https://community.nichepursuits.com Be sure...

Google's March 2025 Core Update is a Win for Content Creators

Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and Thomas talk about Google's March 2025 Core Update, news that AI search engines struggle with proper citation, and the DOJ's push to break up Google's monopoly. When it comes to Side Hustle Shenanigans, Thomas reveals a viral Facebook page strategy that netted 22,000+ likes for just $200. Lastly, they share some weird niche websites including a secret gaming site and a vintage toaster business. Let's dive into the details! DOJ's request to break up Google - https://www.nytimes.com/2025/03/07/technology/trump-google-search-antitrust.html AI Search is inaccurate - https://www.cjr.org/tow_center/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php https://www.seroundtable.com/ai-search-engines-wrong-39038.html Culinary...

How Rexan Wong Built an App in Just 3 Hours and Got 300k Users

In today's fast-paced digital world, innovation often comes from unexpected places. One example is Rexon Wong, a high school student who has already made a name for himself as a tech entrepreneur. In this interview on the Niche Pursuits podcast, Rexon shares the story of how he created his app, Text Behind Image, in just three hours and successfully launched it to thousands of users. Let's break down the journey, the strategy behind his success, and what others can learn from his experience. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche...

Google Launches New AI Mode. What This Means for Search

On this week's episode of the Niche Pursuits News, Spencer and Jared cover Google's expansion of AI Overviews with Gemini 2.0, Google's roll out of AI Mode, people's dissatisfaction with Google, and DeepSeek's AI model. When it comes to their Shiny Object Shenanigans, Spencer shares his Facebook Bonus earnings while Jared reports on his Pinterest-driven food site and a downturn in his Amazon Influencer revenue. They wrap up with two successful niche sites which prove that simple, engaging tools can drive millions of visitor. AI search engines citing sources - https://www.searchenginejournal.com/ai-search-engines-often-cite-third-party-content-study-finds/540692/ Google announces AI responses in more searches - https://blog.google/products/search/ai-mode-search/...

How Mariah Magazine Built a $120k/Year Business With a Small Audience

Mariah Magazine is an SEO consultant and educator who has built her business around making SEO accessible to online business owners. Her journey from a frustrated 22-year-old to a successful SEO expert highlights the power of self-awareness, personal branding, and the role of YouTube in growing a business. Mariah made $120,000 this year with her SEO consulting and education business, where she does the opposite of what most business coaches tell you to do: she gives a lot away for free. She earns 6 figures without an agency and with just a small audience by growing her tutorial-based YouTube channel,...

AI Search Engines Are Using Your Content. Who's Giving Credit?

This week on Niche Pursuits News, hosts Jared Bauman and Thomas Smith cover a packed lineup of topics, from a fascinating study on AI search engines to a major lawsuit against Google, and fresh insights on the online business marketplace. Plus, they share updates on their own side hustles and dive into this week's weird niche discoveries. Let's break it down. AI search engines citing sources -https://www.searchenginejournal.com/ai-search-engines-often-cite-third-party-content-study-finds/540692/ Chegg sues Google - https://www.cnbc.com/2025/02/24/chegg-sues-google-for-hurting-traffic-as-it-considers-alternatives.html Flippa data - https://flippa.com/data-insights Typing Test - https://www.typingtest.com/ Brick Fact - https://brickfact.com/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the...

How Shannon Houchin Made $2 Million From Pop-Up Peach Stands

Shannon Houchin's journey into the peach-selling business wasn't exactly predictable. Trained as a librarian and a journalist, she had spent years doing in-depth research and even worked in corporate financial research. But when personal hardships struckincluding her father's illness and a divorceShannon sought something more tangible and meaningful. That's when an old friend introduced her to the world of roadside peach stands. Though skeptical at first, Shannon took the plunge, traveling to South Carolina with her young son Finn to learn the business from the ground up. That summer, she gained hands-on experience, from working in orchards to setting up...

Google Search Volatility Heats Up and These Sites are Winning

Welcome back to another episode of the Niche Pursuits Podcast! Today Spencer Haws and guest host Thomas Smith discuss the latest in SEO volatility, YouTube growth strategies, and niche website opportunities. They delve into the possibility of a March Google core update, WordPress' new 100-year domain registration, and YouTube's new Shorts boosting feature. They also share updates on their side hustles, including Amazon Influencer earnings and YouTube monetization strategies before exploring a few unique niche sites. Barry Schwartz's tweet: https://x.com/rustybrick/status/1892560083126452269 Glenn Gabe's tweet: https://x.com/glenngabe/status/1892564232584978540 WordPress lets users register their domains for 100 years - https://www.searchenginejournal.com/wordpress-offers-new-100-year-domain-name-registrations/540195/ YouTube's letting channels pay to...

Paul Thomas' Secret to Building $145k/Year Subscription Websites

The world of content websites has changed dramatically over the past few years, and Paul Thomas has been at the forefront of these shifts. With over 25 years of experience in building and selling websites, Paul has successfully pivoted from traditional content-based sites to a subscription model. His first subscription site, launched in 2018, now earns over $100k a year and attracts nearly 5 million visitors annually. His second site, launched two years ago, is on track to generate $30k to $40k per year with fewer visitors but a higher revenue per user. In this interview, Paul shares how he...

OpenAI Paid Reddit $70M. Should You Be Worried?

Welcome back to another episode of Niche Pursuits News! This week, Jared Bauman and guest host Thomas Smith break down major developments in AI, SEO, and content creation. They discuss everything from Reddit's massive AI licensing deal and YouTube's prominence in AI Overviews to the new SEO buzzword for 2025. As always, they also share their latest side hustle updates and dive into some fascinating weird niche sites that are thriving in unique ways. Reddit and AI's deal - https://x.com/glenngabe/status/1890036772920250402?s=46&t=FVQMkcI32IDEBjbyW_8Xxg YouTube videos in AI Overviews - https://searchengineland.com/youtube-citations-google-ai-overviews-surge-2025-451852 Focus on originality - https://www.seroundtable.com/google-focus-on-originality-in-2025-38866.html Jared's weird niche site:https://www.unitconverters.net/ Thomas's weird niche site:https://opensnow.com/...

How Niche Site Lady's No-Google Blogging Blueprint Makes $70k/Month

Well, it happened! Niche Site Lady has done her first-ever interview, sharing her strategies and a look inside her businesses, and she does it on the Niche Pursuits Podcast. If you're not familiar with NSL, she's a successful SEO and blogger who has always maintained her anonymity. And today we have an extremely insightful interview where she shares a ton of great information and gives listeners a peek behind the curtain. She talks about how she started blogging, how she handled the pandemic, and what happened to her site during the HCU. She discusses the pivots she's made, her strategies...

Will Google's $75 Billion AI Plan Kill Blogging and SEO?

Welcome back to the latest episode of the Niche Pursuits News Podcast! This week Spencer is back, and he hosts the episode alongside Jared. As always, they talk about the latest headlines in the AI, SEO, and content creation world. They also share some very impressive side hustle progress and highlight some very weird niche sites. They talk about Google's earnings report -https://www.cnbc.com/2025/02/04/alphabet-q4-earnings-report-2024.html They discuss the Impact on AIO - https://www.seerinteractive.com/insights/ctr-aio They look at AIO in problem-solving queries - https://www.searchenginejournal.com/google-ai-overviews-found-in-74-of-problem-solving-queries/538504/ Spencer's weird niche site - https://boredbutton.com/ Jared's weird niche site - https://yesterland.com/ Ready to join a niche publishing mastermind, and...

How Erin Hynes Built a Profitable Brand While Working Full Time

Erin Hynes has a lot on her plate. After traveling extensively, she decided to start a blog on the side, in addition to her demanding day job. Her blog, Pina Travels, has always been a passion project, and over time she's been able to grow it to provide a healthy side income: $3k/month. In this interview, this award-winning blogger talks about how she not only built her blog, but also a brand, which includes a strong social media presence of 50k+ and a 5-year-old podcast. She eventually niched down from general travel, and her niche is what really drives her....

DeepSeek AI: The Game-Changer No One Saw Coming

Welcome to another episode of the Niche Pursuits News Podcast! This week Jared Bauman and guest host Thomas Smith tackle the most important industry headlines, share some fantastic tips related to their side hustles, and offer some interesting ideas arising from their weird niche sites. They discuss China's launch of DeepSeek - https://arstechnica.com/ai/2025/01/china-is-catching-up-with-americas-best-reasoning-ai-models/ https://www.theatlantic.com/technology/archive/2025/01/deepseek-china-ai/681481/ They talk about OpenAI's response - https://www.nytimes.com/2025/01/29/technology/openai-deepseek-data-harvest.html?unlocked_article_code=1.tE4.0cFF.azvHZ0SL1uuc&smid=url-share They discuss Hubspot's SEO collapse - https://searchengineland.com/hubspot-seo-organic-traffic-drop-451096 https://www.aleydasolis.com/en/search-engine-optimization/hubspot-blog-rankings-drop-analysis/ They mention that the Google Quality Rater guidelines are updated - https://www.searchenginejournal.com/google-updates-search-quality-rater-guidelines-what-to-know/538259/ They discuss TikTok and Microsoft - https://www.bloomberg.com/news/articles/2025-01-28/trump-says-microsoft-eyeing-tiktok-bid-with-app-s-future-unclear?cmpid=012825_marketsdaily&utm_medium=email&utm_source=newsletter&utm_term=250128&utm_campaign=marketsdaily Jared's weird niche site -https://www.mousemingle.com/Welcome Thomas's weird niche site - https://wildturkeylab.com/ Ready...

Alex Waggoner's Simple Strategy for 7-Figure Launches

Alex Waggonner is an Online Business Manager (OBM) with a lot of great tips to share in this interview. She has partnered with many 6- and 7-figure online business owners to help them streamline their operations and to support them with their product and service launches. She knows all about building systems for streamlined team collaboration, efficient task delegation, and real-time KPI tracking. In this podcast, Alex shares practical tips on how CEOs can effectively delegate to their OBMs and actionable strategies that any entrepreneur can use to scale their businesses, optimize team performance, and stay focused on big-picture growth...

Is TikTok Really Getting Banned? The Truth You Need to Know!

Welcome back to another episode of the Niche Pursuits News Podcast! This week, Jared Bauman and guest host Thomas Smith are back at it again, bringing you the latest headlines about AI, Google, and content creation. They cover a lot in this episode, so you won't want to miss it. They talk about the ban details - https://www.forbes.com/sites/antoniopequenoiv/2025/01/20/tiktok-ban-live-updates-trump-halts-ban-for-75-days-after-ceo-attends-inauguration/ They talk about possible future scenarios - https://www.bbc.com/news/articles/clyng762q4eo They discuss a potential TikTok merger - https://www.cnbc.com/2025/01/18/perplexity-ai-makes-a-bid-to-merge-with-tiktok-us.html?&qsearchterm=perplexity They chat about Google blocking SEO tools -https://www.seroundtable.com/google-blocking-seo-rank-checking-tools-volatility-continues-38759.html They discuss the new AI infrastructure - https://edition.cnn.com/2025/01/21/tech/openai-oracle-softbank-trump-ai-investment/index.html Jared's weird niche site - https://water.usgs.gov/edu/activity-drip.html Thomas' weird niche site...

How Jen Ruiz Makes Short-Form Videos Go Crazy Viral (100M+ Views!)

Jen Ruiz is an accomplished digital entrepreneur, but she didn't envision her life the way it is today. While working in law, she participated in a travel challenge, and it really flipped a switch for her. Although she strayed from the challenge slightly, her experience eventually led her to quit her day job, start a blog, self-publish several books, including a memoir, and diversify her income through social media and speaking engagements, among other projects. She's getting more than 100 million views to her short-form video content, she's won 6 national travel writing awards, she's a 6-time Amazon bestselling author,...

Why is Reddit Disappearing from Google? The Truth Will Surprise You

Welcome back to the Niche Pursuits News Podcast! This week Jared sits down with guest host Thomas Smith to talk about the latest news, share their thoughts, reveal the stats behind their side hustles, and highlight some of the strategies being used by some weird niche sites. They talk about how Reddit's rankings are slipping - https://www.seroundtable.com/reddit-not-ranking-google-38710.html They share Lily Ray's tweet about Reddit - https://x.com/lilyraynyc/status/1878821305346367702 They discuss the potential TikTok ban -https://www.forbes.com/sites/alisondurkee/2025/01/16/supreme-court-may-rule-on-tiktok-ban-friday-what-to-know-as-justices-signal-they-may-uphold-law/ https://www.google.com/url?q=https://www.reuters.com/technology/tiktok-preparing-us-shut-off-sunday-information-reports-2025-01-15/&sa=D&source=docs&ust=1737111151785923&usg=AOvVaw3JzvxUfnWDW6Tnpup7nQDl They talk about Google's decline in market share - https://searchengineland.com/google-search-market-share-drops-2024-450497 Jared's weird niche site - https://www.flightmemory.com/ Thomas' weird niche site -https://www.whatsgoodattraderjoes.com/ Ready to join a niche...

How Elliott Garber Turned His Veterinary Expertise into a $10M/Year Business

Elliott Garber has accomplished a lot so far, from working alongside Navy SEALs to selling a business for 7 figures. He even sold a tutu ecommerce business and lost $1 million in the process. In this fascinating look at his entrepreneurial journey, he talks about his time in the military and why it was a great decision when it came to risk-taking later on, and how he learned the ropes in ecommerce and built a pet supply business to over $10 million in annual revenue over four years. He also talks about his return to the workforce, the book he...

Facebook Just Got Rid of Fact Checkers, Here's Why

Welcome back, everyone, to the latest episode of the Niche Pursuits News podcast! This week Spencer and Jared talk about some of the biggest headlines, they share some inspiring side hustles, and they reveal some very lucrative weird niche sites. They discuss how Meta is getting rid of fact-checkers - https://edition.cnn.com/2025/01/07/tech/meta-censorship-moderation/index.html They talk about how people are leaving Facebook and Instagram - https://techcrunch.com/2025/01/09/google-searches-for-deleting-facebook-instagram-explode-after-meta-ends-fact-checking/?guccounter=1 They discuss Google's launch of Gemini 2.0 - https://blog.google/technology/google-deepmind/google-gemini-ai-update-december-2024/ They mentionGoogle's exemption from the Online News Act - https://www.cbc.ca/news/entertainment/google-online-news-act-exemption-1.7422690 Jared's weird niche site -https://www.allbreedpedigree.com/ Spencer's weird niche site -https://en.akinator.com/ Ready to join a niche publishing mastermind, and...

How Nat Berman Mastered LinkedIn and Grew His Reach to 80k+ Followers

When Nat Berman's first blog took off, he quit his job and never looked back. He went on to grow a portfolio of 25 sites that reached millions of visitors every month and earned him millions of dollars in profit. But he has since moved on to different projects. Today he's a LinkedIn guru with over 80k followers and he created a private membership community to support founders and entrepreneurs. In this interview, he talks about the strategies he used to build his content websites and how he uses similar ones to grow a following on LinkedIn. He also shares...

The AI War That Could Change Everything

Jared Bauman is back with the latest episode of the Niche Pursuits News Podcast, and he's got guest host Brooks Conkle with him today. In this first episode of 2025, they dive into the latest news, share their inspiring side hustle plans, and reveal some very cool, and very weird, niche sites. Don't miss this interesting year-in-review on the Niche Pursuits News Podcast. They talk about the Google CEO's warning - https://searchengineland.com/googles-ceo-warns-chatgpt-may-become-synonymous-to-ai-the-way-google-is-to-search-449970 They discuss how Google uses Claude - https://techcrunch.com/2024/12/24/google-is-using-anthropics-claude-to-improve-its-gemini-ai/ They talk about how the spam update is over - https://searchengineland.com/google-december-2024-spam-update-done-rolling-out-449651 They share the year-in-review of updates - https://searchengineland.com/google-algorithm-updates-2024-449417 Jared's...

How Chris Koerner Built a Massive 820k Social Media Following

Chris Koerner is a serial entrepreneur with a lot of incredible experiences under his belt. From selling Buc-ee's products online to partnering with John McAfee to launch a crypto company, he describes himself as an "ideas man." In fact, over the last 15 years, he's started 75 different businesses. But today he's here to talk about one specific aspect: social media. Chris knows a lot about growing content and viral marketing, having expanded his social media following to an incredible 820k across multiple platforms. In this interview, he shares his framework, talks about different kinds of content for different platforms,...

The Biggest SEO News, Best Side Hustles, and Weirdest Niche Sites of 2024

Spencer and Jared are back for the last episode of 2024 with some very special content: an annual recap. They talk about what they think were the biggest and most important headlines of the year, and how the news affected bloggers and content creators. Then they discussed their most lucrative, and surprising, side hustles in 2024. They each shared the side hustle that was earning the most in the shortest amount of time, and they share some inspiring and motivating reflections. Lastly, after featuring over 100 weird side hustles over the course of 2024, they pick their favorites and talk...

John Ward Reveals His Strategies for Earning $50k/Month from Social Media

Johnathan Ward is no stranger to internet marketing. In fact, this entrepreneur has more than 20 years of experience and has experimented with almost every online business model. In this interview, he talks about two of the platforms where he's seeing the most success: Facebook and Pinterest. On Facebook, he runs several pages, two of which have been invited to join the coveted Bonus Program. He's achieved reach of 4 million in just 30 days on his most popular page. Meanwhile, on Pinterest, he runs multiple accounts, one of which has achieved 3 million impressions over the period of one...

Google's Ranking System Exposed: What the New Exploit Tells Us

Welcome back to the latest episode of the Niche Pursuits News Podcast. Jared Bauman and guest host Thomas Smith are back this week to bring you up to speed about the latest news around SEO, Google, Reddit, and more. They also discuss some very creative side hustles and share some successful but weird niche sites. Let's dive in! They talk about the completion of the December Core Update - https://x.com/rustybrick/status/1869458291396620456 They discuss how an exploit reveals Google's ranking secrets - https://searchengineland.com/google-exploit-scoring-classifications-449333 They talk about how Reddit is incorporating AI - https://www.searchenginejournal.com/reddit-integrates-ai-powered-search-with-new-reddit-answers/534874/ They discuss the trouble with searching Google for "the...

How Jake Thomas Got 7 Million Views By Changing One Thing In His YouTube Video

Officially, Jake Thomas is a digital marketing expert who runs a newsletter. Unofficially, he's YouTube's biggest title nerd. After years of honing his skills, he understands how to use psychology to get people's attention and convince them to click. He's written titles for videos that have gotten over 100,000,000 views on YouTube, and he runs a channel with less than 20 videos but around 100k subscribers. In this fascinating interview, he shares the psychology behind successful titles, headlines, and ideas for everything from YouTube videos and email subject lines to blog posts and tweets. Ready to join a niche publishing...

WordPress Ordered to Stop Blocking WP Engine, Here's Why

Welcome back to the latest episode of the Niche Pursuits News Podcast. This week, Jared Bauman and guest host Morgan Overholt talk SEO, Google, and AI, inspire with their successful side hustles, and share some weird niche sites that will definitely get you thinking. They discuss the Google Core Update - https://searchengineland.com/google-december-2024-core-update-rolling-out-now-449255 They talk about the battle between WordPress and WP Engine -https://www.theverge.com/2024/12/10/24318350/automattic-restore-wp-engine-access-wordpress They share that ChatGPT and OpenAI may incorporate ads -https://futurism.com/the-byte/openai-weighs-ads-chatgpt They talk about Google Gemini 2.0 - https://searchengineland.com/google-gemini-2-0-coming-to-search-and-ai-overviews-449193 Jared's weird niche site - https://visdeurbel.com/ Morgan's weird niche site -https://shipyourenemiesglitter.com/ Ready to join a niche publishing mastermind, and...

Cyrus Shepard Decodes the HCU and Shares Ranking Secrets for 2025 and Beyond

Cyrus Shepard has been in the SEO industry for a long time, and in this incredibly insightful interview, he shares the most important lessons he's learned since the HCU. He has been working to figure out what Google considers to be "helpful content" and identify what website owners can do to recover from the update, or succeed, in the new landscape. After analyzing 4000 ad- and affiliate-supported sites, he shares his findings for both the winners and losers. He talks about everything from deoptimization to humanizing your content. If you've been affected by the HCU, or you're looking to rank...

Google is for Old People and Search is Changing. Here's Why

Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast. This week Spencer and Jared take on the latest news and break it all down into bite-size pieces. They also share and compare their side hustles, and talk about some weird niche sites they found, hopefully to inspire listeners. They talk about how Googling is for old people -https://www.wsj.com/tech/googling-is-for-old-people-thats-a-problem-for-google-5188a6ed They discuss Google's November core update -https://searchengineland.com/google-november-2024-core-update-rollout-is-now-complete-448428 They talk about the ChatGPT Pro roll-out - https://techcrunch.com/2024/12/05/openai-confirms-its-new-200-plan-chatgpt-pro-which-includes-reasoning-models-and-more/ They share Black Friday/Cyber Monday stats -https://www.klaviyo.com/blog/winning-strategies-that-defined-bfcm-2024 Spencer's weird site -https://satparity.com/ Jared's weird site -https://gogeesego.com/ Ready to join a niche publishing mastermind,...

How Todd Sarouhan's Site Recovered From the HCU (100% of its Traffic)

Back in September 2023, when Todd Sarouhan's San Diego travel site got hit by the HCU, he watched it lose around 80% of its traffic. But then, in August 2024, another HCU update rolled out, and things turned around dramatically. Traffic started climbing back up, and it's been on the rise ever since. But his site didn't just recoverit soared to new heights and is now exceeding its previous peak traffic levels. In this interview, he talks about the strategies he used to navigate through the downturn, why and how he implemented them, and the lessons he learned along the...

Small Bloggers See Big Gains in New Google Update

Welcome back to the latest episode of the Niche Pursuits Podcast! This week Spencer Haws and guest host Brooks Conkle take on the latest news in the SEO space. They break down the biggest headlines, and then they share their latest side hustles to offer listeners a bit of inspiration. Lastly, they discuss some weird niche sites they've come across and the strategies they're using. They talk about the November Core Update coming to a close - https://www.seroundtable.com/google-november-2024-core-update-heats-up-again-38480.html They share the new Google Search Console Recommendations feature - https://www.seroundtable.com/google-search-console-recommendations-live-38479.html The talk about deceptive buttons in ads - https://www.seroundtable.com/google-misleading-ad-design-policy-update-38464.html Spencer's weird...

How James Oliver Made $4k in 7 Months with 500+ AI Articles (Insane ROI!)

This week, Jared Bauman interviews James Oliver, who knows a thing or two about building successful niche sites. And just because the rules of the game have changed, that doesn't mean it's not a lucrative business proposition. In this interview, James talks about the successes he's had, the SEO strategies he's using at the moment, his experience with AI, and an iconic SEO tool that he recently acquired. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here:https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits...

Site Reputation Abuse Crackdown Obliterates Large Publishers' Traffic

Welcome back to the latest episode of the Niche Pursuits Podcast! This week, Jared Bauman and guest host Thomas Smith take on the news as usual, they talk about their side hustles during the Shiny Object Shenanigans portion, and then they share some Weird Niche Sites they came across. They discuss the site reputation abuse crackdown - https://www.adweek.com/media/cnn-forbes-lose-millions-google-seo-policy/ They talk about Perplexity's decision to adds ads - https://www.perplexity.ai/hub/blog/why-we-re-experimenting-with-advertising They lament the decision to shut HARO down - https://www.seroundtable.com/haro-connectively-platform-closing-38388.html Jared's weird niche site - https://slickdeals.net/ Thomas' weird niche site - https://www.allaboutbirds.org/news/ Ready to join a niche publishing mastermind, and hear from...

My Simple "Answer Questions" Process for 75k YouTube Subscribers

This week Jared Bauman sits down with Layla Pomper, an accidental entrepreneur who created the company ProcessDriven. She helps small businesses turn their ideas into sustainable processes and increase their efficiency. She's had especially noteworthy success on YouTube where, after getting just 5k subscribers, she was fully booked with clients. Since then, she's grown her following to over 74k. In this interview she shares the details of building her business, how she leveraged social media to grow, and how she markets a "boring" niche. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the...

This New Tool is Positioned to Disrupt Traditional Search

Welcome to another episode of the Niche Pursuits News Podcast. This week Jared Bauman and guest host Morgan Overholt team up to break down the latest headlines around Google, ChatGPT, and SEO. They also share their similar side hustles, along with an important message for content creators. Lastly, they talk about some very weird, annoying, and snarky niche sites they've found. They talk about the November Core Update - https://searchengineland.com/google-november-2024-core-update-rolling-out-now-448083 They discuss keyword analysis in AI Overviews - https://ahrefs.com/blog/ai-overview-keywords/ They compare ChatGPT vs. Google vs. Bing - https://www.searchenginejournal.com/chatgpt-search-vs-google-and-bing/531573/ Morgan shares a weird niche site - https://findtheinvisiblecow.com/ Jared shares one too...

Gaslighting by Google at the Creator Summit? Morgan McBride Shares Her Experience

This week, Jared Bauman sits down with Morgan McBride, a previously successful content creator who was first highlighted as a Google Success Story and then crushed by its HCU. She was invited to the Google Creator Summit, but her experience and interview contrasts sharply with Jake Cain's, who also attended the event. Morgan holds nothing back as she talks about growing her portfolio of websites, getting hit by the update, and everything that did (and didn't) happen at this special event for creators. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche...

This 8 Letter Tweet Just Changed Search Forever

Welcome back to another episode of the Niche Pursuits News Podcast! This week Spencer and Jared break down the latest news affecting SEOs and small publishers, they share their side hustle progress, and they talk about some weird niche sites for inspiration. They discuss Sam Altman's tweet - https://x.com/sama/status/1854238332534108188 They go over Dharmesh Shah's tweet - https://x.com/dharmesh/status/1854307883304792294 They talk about how AI Overviews is rolling out to more countries - https://searchengineland.com/google-expands-ai-overviews-to-over-100-countries-447832 They discuss how AI Overviews impacts publishers' traffic - https://community.mariehaynes.com/posts/traffic-down-as-aios-launch-globally-forbes-seeing-declines-chatgpt-search-is-live They reveal that traffic is up for HCU-hit sites - https://www.google.com/url?q=https://www.seroundtable.com/google-helpful-content-update-recovery-data-38358.html&sa=D&source=docs&ust=1731069165137684&usg=AOvVaw1-h6THpgh8jvp1VR5d5YjX Spencer shares a weird political map - https://electoralvotemap.com/...

Jake Cain Was Inside Google's "Secret" Meeting with 20 HCU Crushed Bloggers. Here's What Happened

This week Jared Bauman sits down with Jake Cain, a long-time blogger with a portfolio of sites, a former Niche Pursuits employee, and an attendee at Google's recent Creator Summit. In this interview, Jake shares his experience at the event, his thoughts on the topics discussed, and the main takeaways he left with. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here:https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here:https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?Get $15 off...

Married Couple Wins 2 Billion from Google for Deranking Their Website

Welcome back to the latest episode of the Niche Pursuits News Podcast! This week Jared and guest host Brooks Conkle take on the latest headlines revolving around Google, large and small publishers, and SEO. They also talk about what's working and what's not for their side hustles, and they share some (successful and not-so-successful) weird niche sites. They discuss the couple that took on Google - https://www.bbc.com/news/articles/cjr431lr72jo They discuss how to get your brand to appear in ChatGPT -https://sparktoro.com/blog/how-can-my-brand-appear-in-answers-from-chatgpt-perplexity-gemini-and-other-ai-llm-tools/ They talk about Google AI's inaccuracies - https://www.searchenginejournal.com/googles-ai-fails-at-43-of-finance-queries-study-finds/530542/ Jared shares a weird niche site called Spotto - https://spottogame.com.au/ Brooks reveals a...

How Taegan Goddard's Political Blog Gets Up To 10 Million Visitors/Month

Taegan Goddard's been in the blogging game for a long time, launching his first website before WordPress even existed. He went on to create his current website, Political Wire, which has been not only running but growing consistently for the last 25 yearsno easy feat. Taegan has built "the anti-website," using non-SEO strategies to win over his political junkie readers and convert them into diehard fans while using several different business models. He has a different approach to how he treats readers and how he thinks about content compared with a "normal blog," and in this insightful interview he shares...

The "Man Who Killed Google Search" Gets Replaced!

Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and guest host Thomas Smith talk about the latest news revolving around Google, large and small publishers, and SEO. They also share their (lucrative) side hustles and a few very weird niche sites. They talk about the changes at Google - https://www.searchenginejournal.com/google-search-has-a-new-boss-prabhakar-raghavan-steps-down/530361/ They share some thoughts on Raghavan - https://www.wheresyoured.at/requiem-for-raghavan/ They talk about site reputation abuse - https://www.gsqi.com/marketing-blog/a-nightmare-on-affiliate-street/ They reveal that SearchGPT refers more brands - https://searchengineland.com/searchgpt-referrals-vs-perplexity-claude-447604 They share a weird niche site called Select Aquatics - http://selectaquatics.com/ They share a second weird site about election...

How Mads Singers Helps Companies 5x Their Business While Working Less

Mads Singer has a passion for management and for helping companies increase their revenue exponentially by tweaking and improving their business practices. This Danish entrepreneur travels the world, speaking publicly and consulting privately with businesses and individuals to help them think creatively and "do more with the same." He has grown his own business from 0 to 200 employees in just a few short years, and in this interview he talks about his own online experiments, how he sets up funnels, and how he's been able to increase his revenue per visitor. Don't miss Mads' expertise, especially if you want...

Semrush Buys Search Engine Land! Google Search Falling Apart?

Welcome back to another episode of the Niche Pursuits News Podcast. This week Jared and guest host Morgan Overhold discuss the latest news as it relates to SEO, small publishers, and Google. They also share their side hustles and talk about a few weird niche sites. They talk about the repercussions of Semrush buying Search Engine Land They discuss a tweet about that acquisition They share a video about the quality of Google Search They talk about AI Overviews and HCU-hit sites They share a weird niche site about rollercoasters They talk about the cult following atWait But Why Ready...

How Jamie Northrup Earns +$6k/Month From Multiple Side Hustles

Jamie Northrup is no stranger to the "make money online" scene. He's been doing it for almost 20 years with varying success, depending on the strategy. For years he has been developing different income streams, focusing particularly on side hustles with no customers, with considerable success. When he was laid off, he was lucky he didn't have to worry, because he had a solid hustle or two to keep him afloat. Fast forward to today, and Jamie runs the Minimalist Hustler brand, where he teaches people to develop their own side hustles. He has several different income streams, from products...

DOJ Tries to Break Up Google Chrome, Android, and Search Monopoly

Welcome back to another episode of the Niche Pursuits News Podcast. This week Spencer and Jared discuss the big news related to SEO, small publishers, and Google. They also share updates on their side hustles and more than a few weird niche sites. The big news is that Google might be sanctioned They talk about severe sanction scenarios Google responds to the ruling They discuss the WordPress vs. WP Engine drama They talk briefly about Automatic's role Syed Balkhi's tweet of support Spencer's weird niche site is Spaghetti Models Jared shares more info about McBroken on Reddit and elsewhere He...

How Joe Saul-Sehy Grew His Financial Podcast to 180k Listeners

After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience. In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode. Joe's no stranger to awards, either. Stacking Benjamins was named Best Personal Finance Podcast 3 times by the Plutus Awards, it was called Best Personal Finance Podcast by Kiplinger and Bankrate, and it was awarded the Best Business Podcast title by the Tim Ferriss Show, Startup, and others from the Academy of Podcasters. Joe shares the details of his journey in this...

Runaway Parasite SEO! Google Penalizes Forbes!

Welcome back to another episode of the Niche Pursuits News Podcast. This week Jared and guest host Thomas Smith discuss the main news affecting small publishers and SEOs. They also share their side hustles and some weird niche sites. The big news this week is that the Forbes Advisor parasite SEO scandal They talk about Forbes Advisor getting a penalty from Google They share a Lily Ray tweet on Reddit Jared shares a weird niche site: MCBroken Morgan shares the site Starbucks Melody Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche...

How Dave Chesson Earns Up To $14k/Month Publishing Books on Amazon

When Dave Chesson was in the US Navy, he would spend lots of time away from his family. And he hated it. He decided to create a portfolio of niche sites in an attempt to earn enough to quit his job, but his path took a different turn. He got the idea to turn one of his websites into a book and self-publish it. As it turned out, it was the start of something big, and it allowed him to eventually quit his job to be with his wife and kids. Today, he's the author of 10 books which have...

More Volatility in Rankings! Core Update Gains Disappear

Welcome back to another episode of the Niche Pursuits News Podcast. This week Jared and guest host Morgan Overholt discuss the most important and recent news for small publishers and SEOs. They also share their side hustles and some weird but useful niche sites. The big news this week is that we're seeing a reversal in traffic gains from the Google Core Update They share another open letter to Google and talk about some of the important points the author, Cyrus Shepard, made Their thoughts on Google's decision to update its spam policies Jared shares a weird niche site: Best...

How Brie Moreau Discovered How Google Views Content

This week, SEO expert Brie Moreau doesn't share his business results but, rather, the results of an incredibly in-depth study he did analyzing 260k search results to find an answer to a major question: what does Google want exactly? Using SurferSEO data and a data scientist, he and his team set out to use a data-driven approach to understanding how Google evaluates content and they were able to draw many interesting conclusions, which he shares in this episode. He talks about a wide range of topics, from the most important thing you can focus on right now to rank better...

AI Advances! A Look at August Core Update Data

Welcome back to another episode of the Niche Pursuits News Podcast. This week Jared and guest host Brooks Conkle take on the latest SEO news and break it down for listeners. They also share the side hustles they've been working on and dissect a few weird niche sites. The big news this week, OpenAI's launch of its most sophisticated AI model They share an open letter to Google and talk about the position of small publishers after the updates. Takeaways from a study on data from Google's August core update Jared goes first with a tool called URL Opener Brooks...

How Mike Heroux's Membership Site Earns +$500k/Year

While Mike Heroux worked professionally as a financial planner, he always had a financial blog side hustle. It took some time to finally make the decision to go all-in, but he eventually dove headfirst into blogging. In fact, he grew his portfolio to about a dozen sites. And then the Panda Update came along. Suffice to say, Mike's multi-year journey into entrepreneurship has had its ups and downs. Today, he runs a membership websiteDividend Stocks Rockwith almost 4,000 members earning over $500k per year. And he grew it without using any SEO. He also built up a newsletter to nearly...

Google Offers New Insights in Lengthy Interview?

Welcome back to another episode of the Niche Pursuits News Podcast. This week Jared and guest host Morgan Overholt take on the latest SEO news and break it down for listeners. They also share the side hustles they've been working on and dissect a few weird niche sites. The big news this week, an interview with Google Search Liaison Danny Sullivan They talk about an article in Moz claiming that the HCU was not what we thought it was. Takeaways from a recent podcast by Lily Ray The last news item they cover is Mediavine's decision to ban publishers who...

How Adam Rosen Makes 7-figures/Year From Cold Email Outreach

When Adam Rosen founded his first tech startup, he learned a lot of important skills before he eventually sold it. One of those skills was using cold email as a sales technique. Fast forward to today, Adam has his own cold email outreach agency that sends more than a million emails and schedules over 300 meetings each month for his clients. He's earning more than $100k a month. Adam's able to run his business from anywhere in the world, which has allowed him to live and work in places like Lake Como, Hawaii, Montenegro, and Switzerland. Links & Resources EOC...

Google RECOVERY! August Core Update Results...

This week Spencer and Jared are at it again, breaking down the latest news items in the SEO world, sharing their progress with their side hustles, and analyzing some weird niche sites. The big news this week is that the August Google Core Update has finally finished rolling out, after 19 days, and overall it was a pretty impactful update. they talk about a site that Google has shown considerable favor to in recent times: Reddit. The last news item is again about Google, and how the antitrust trial is targeting its digital ad business. In the end, he gave...

How Thomas Smith Makes $5k/Month Writing on Medium

When Thomas Smith started publishing articles on Medium back in 2019, it was just a side hustle. Over the years, however, he's been able to develop a strategy to succeed on the platform, and today Medium is extremely valuable for him, providing a large part of his monthly income as well as countless business opportunities. Although he did peak at $17k in a single month, his recent earnings are in the $2k to $5k neighborhood and has had several 5-figure months. Links & Resources Medium His course, Thrive on Medium His photography agency No Frills Influencer His Medium content His...

Yelp Sues Google. What This Means for Small Publishers

This week Jared and guest host Thomas Smith take on all the latest news on this episode of the Niche Pursuits News Podcast. Yelp is suing Google - https://www.nytimes.com/2024/08/28/technology/google-yelp-lawsuit.html Yelp's gripe? https://www.searchenginejournal.com/yelp-sues-google-over-local-search-dominance/525687/ A new Lawsuit - https://searchengineland.com/google-adtech-antitrust-judge-business-practices-446086 HCU hit sites - https://x.com/glenngabe/status/1828798317960061090 recipe sites - https://x.com/lilyraynyc/status/1828768199057522967 Retro Dodo - https://shorturl.at/d4jJ3 Niche Pursuits Podcast. - https://www.nichepursuits.com/my-local-email-newsletter-makes-over-200k-year-heres-how/ Sportern - https://www.spotern.com/en Backyard Chickens - https://www.backyardchickens.com/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want...

I Get Over 1 Million Page Views Per Month from Pinterest

Tony Hill is a digital marketer with decades of experience, but when his sites' traffic started to tank, he rolled up his sleeves and started looking for an alternative traffic source. And he found Pinterest. Tony has gone deep into the rabbit hole on Pinterest, studying how it works and poring over its data, to come up with strategies that work. Currently, he's getting a million clicks a month on the platform, and he's constantly experimenting with new sites and new tactics. Tony talks about how he believes Pinterest works, how Pinterest SEO is similar to Google SEO, and how...

Winners of Google's Core Update and HCU Recovery!?

Welcome back to the latest episode of the Niche Pursuits News Podcast! This week Jared is joined by Brooks Conkle, a member of the Niche Pursuits Community as well as an entrepreneur with many, many income streams, lots of experience in the industry, and plenty of insights to share. There's some interesting news for publishers this week, so get comfortable! The first order of business is the recently released Google Core Update, for which there is now some data available. Jared and Brooks talk about the absolute winners so far. Who's benefiting the most from the update? Are you surprised...

How Dylan Jahrus Grew Her Etsy Business to $1.5 Million

Dylan Jahraus started working in corporate e-commerce, but eventually had to quit while trying to climb that ladder. She tried her hand at Etsy as a side hustle, and was pleased to see that she could apply her extensive e-comm experience to the platform. She's been killing it on Etsy for years now, selling $1.5 million to date. In this interview, she shares some of her best strategies and tips, explains best practices in everything from product pricing to thumbnails, and walks us through the process of going from $0 to $10k. If you have an Etsy store, you simply...

Google August Core Update RELEASED! HCU Recovery Guidelines

Welcome back to another episode of the Niche Pursuits News podcast! It's been a very big week in the news, with Google taking center stage for several different reasons. This week, Jared and Morgan break it all down for us, and they also share the progress they're making on their side hustles, and some weird niche sites! Let's jump into it! The first order of business is Google's announcement about its August core update, which the company has been teasing for some time. Moving along, they talk about an article in the New York Times about how the US Justice...

I Make $20k/Month Using Paid Ads

If you didn't get into paid media before Google changed up the traffic game, you can still get into it now. That's what Alex Goldberg is showing us on this week's podcast. Alex started a site as a side hustle, but it eventually grew into a portfolio of sites. Organic traffic was abundant, but he decided to experiment with paid media arbitrage. In the end, he built up a portfolio of sites earning $20k/month and then sold it for a hefty sum. For people who are generating a lot of traffic from SEO or social media, Alex outlines a great...

Google Ruled a Monopoly! How this Impacts Bloggers

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news in the SEO and creator industry and what it means for you. They also share their inspiring side hustles and some weird niche sites they've discovered. Today they tackled the biggest news item we've seen in a while: Google's antitrust lawsuit. Google has been in the news for a while now as the courts have been trying to determine whether or not it's a monopoly and a decision was finally handed down, stating that the company does have an illegal...

I Make $3k/Month Posting Short Videos to Amazon

This week on the podcast we have a familiar face! Spencer Haws comes on to talk about a very interesting, and surprisingly lucrative, side hustle both he and Jared have been working on for the last year: the Amazon Influencer Program. In this episode, Spencer and Jared talk about their experience with the program, discuss the different strategies they used to grow this side business, and share some insider tips for succeeding. Jared also reveals that he teamed up with Authority Hacker to create a course that helps people through the entire process. They begin with a brief overview of...

Reddit Blocks Search Engines but NOT Google!

Welcome back, everyone, to another episode of the Niche Pursuits News podcast. Jared hosts this week's episode, along with Morgan Overholt, who's standing in for Spencer. They kick off the news portion of the episode talking about Reddit and how it has blocked Bing Search. Microsoft has confirmed this news and is respecting Reddit's decision, but the plot thickens when Reddit's CEO speaks out. This leads them to another article that talks about how the traditionally mutually beneficial arrangement of web crawling is breaking down, referencing Google and Reddit's relationship, Reddit's decision to block Microsoft, and how these moves are...

I Make $20k/Month Posting Memes on Facebook Pages

Brian Nagele has had a lot of success building online businesses, but nothing could have prepared him for what he has been able to achieve on Facebook. You can join Brian's Social Growth Mastery to learn how his exact Facebook strategies here: https://www.nichepursuits.com/socialgrowthmastery After his niche sites were hit by Google's Helpful Content Update, he fully understood the importance of diversifying his traffic, and he turned to Facebook. He started building Facebook pages, and some of his posts started going viral. Once Facebook noticed the engagement he was getting, he got invited to the platform's Performance Bonus Program. After one...

The End of Google? OpenAI Launches SearchGPT

Welcome to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their thoughts on the latest news in SEO, Google and AI; talk about their side hustles; and share some funny and weird niche sites. They kick things off by talking about the SearchGPT announcement. Spencer talks about how the tool looks like it will work and whether it will include links to sources. They reference an article on Wired and talk about how SearchGPT's initial search functionality would be limited, but what will it look like when and if it eventually expands? What type of...

My Niche Online Clothing Site is a 6-Figure Success Story with Over 90K+ Monthly Pageviews

What do you do when you can't find a shirt that fits right? Well, if you're Tanya Zhang, you launch a business. Tanya and her partner Wesley identified a gap in the market: a lack of nice-fitting dress shirts for slim men. So, in 2018, they launched a very niche business called Nimble Made. In this interview, she talks about how she validated the idea and spread the word initially about the company. She shares details on finding the right supplier, identifying the company's core demographic, and using SEO to expand its footprint. Tanya's story is very inspirational. She quit...

Google Pampers a Blogger...Here's What Happened

Welcome back everybody, to another episode of the Niche Pursuits News Podcast! This week Jared and guest host Colin Ma tackle the most recent news in the SEO world affecting creators and entrepreneurs, they inspire with their successful side hustles, and they highlight some unique ideas being used by some weird niche sites. The first item up for discussion is that Brandon Saltamacchia, the owner of Retro Dodo, whose website was crushed in the Helpful Content Update and he has been very vocal about it. He was invited to meet with Danny Sullivan at Google's office in London, and although...

How Sammie Ellard-King Make $40k/mth with Instagram Videos and Automation

According to financial blogger Sammie Ellard-King, Instagram is one of the biggest opportunities right now because of the way the platform allows for exposure and brand awareness. In fact, he has developed several strategies that are allowing for the exponential growth of his brand, Up The Gains, on that platform. Last month, Sammie earned $40k from Instagram alone. In this interview, he offers a close-up look at some of the strategies he's using, which can be applied to Instagram as well as other social media platforms. This chat is chock-a-block with golden nuggets, so grab paper and a pencil as...

Google AI Overviews DECREASE to an All Time Low!

This week's Niche Pursuits News Podcast features Jared and guest host Morgan Overholt, who dive directly into the latest news stories, share their side hustles, and talk all about some weird niche sites. The first thing they dig into is news that AI Overviews is only appearing for 7% of queries. Jared shares a helpful summary of how this Google feature has evolved over time, and he and Morgan share their opinions. How big has the decline been? What was their personal experience with AI Overviews? And which industries have been the most affected? What kinds of queries saw growth...

I Create 6-Figure Websites Using FREE Pinterest Traffic

Mo Mullah is an entrepreneur with an impressive track record. Back in the day, he was orchestrating 6-figure exits and bringing home up to $75k per month from email marketing campaigns. In the middle of it all, he started his own agency, Niche Website Management. After the HCU, like many others, Mo decided he didn't want to be a slave to Google, so he started testing out strategies on alternative platforms. Today he's killing it on Pinterest. In this interview, he shares his Pinterest tips and tricks, how he's combining Pinterest traffic and email marketing, and other strategies he's using...

Only 36% of Google Searches Go to Websites: New Zero Click Report

Welcome back to another episode of the Niche Pursuits News podcast! As always, Spencer and Jared break down the latest news about Google, SEO, AI, and beyond for listeners. They kick things off this week by diving into a zero-click search study by Rand Fishkin on SparkToro, talking about where clicks go and the difference in what happens after someone in America clicks vs. someone in Europe. After the spam update finished rolling out at the end of last week, someone reported seeing a slight recovery. The author of the report is seeing almost a 50% rebound in traffic on...

I Make $20k/month with Real Estate Courses and Affiliate Marketing

Seth Williams is an entrepreneur with a passion for land investing. After he got a few years of experience under his belt, he decided the time had come to share his expertise, so he created his website, REtipster. He went on to create some digital products, including a course, to diversify his income. He peaked at $60k in one month, but he normally brings home $20k-30k a month. In this interview, he talks about building his brand and creating his course and podcast, but perhaps most importantly he talks about leading with value and giving priority to creating great content...

Google Spam Update COMPLETE with Positive Results?

Welcome back to the latest episode of the Niche Pursuits News Podcast, where Spencer and Jared share everything that's happened related to Google, SEO, and publishers in the last week. Spencer and Jared kick off the episode talking about the Google Spam Update, which has concluded after a week. They share the chatter on Twitter, where people are seeing positive results and upticks in traffic. What do Spencer and Jared think is going on? Moving along, the conversation shifts to AI Overviews and a change in Google's strategy where it's posting the link cards above the AI answer. As Spencer...

My Local Email Newsletter Makes Over $200k/Year...Here's How

This week, Jared interviews local newsletter expert Ryan Sneddon, who shares a ton of great information. He shares the strategy he used to get his newsletter, Naptown Scoop, off the ground and he offers a ton of valuable tips for anyone thinking about starting a business like this. He talks about everything from validating his idea and growing his subscribers to connecting with advertisers. Ryan's goal at the moment is to reach $400k in revenue (he's already surpassed $300k) and to extend his local newsletter concept to other cities across the US. Ryan begins by talking about his life prior...

Google UNLEASHES June 2024 Spam Update

Welcome to another episode of the Niche Pursuits News Podcast! This week, Spencer's flying solo so we've got a shorter episode for you. It may be shorter, but it's still packed with the news, some side hustle shenanigans, and a weird niche site. He starts by talking about Google's 2024 Spam Update, which was just released on June 20th, and unsurprisingly, Google doesn't offer a lot of information about the update, except that the rollout will take just 1 week. What implications could this update have for your site if you were hit by a previous update? Is this part...

How Andy Skraga Made Over $500k from Facebook Traffic

Andy Skraga, also known as The Facebook Traffic Guy, has had massive success driving traffic to his websites. He currently manages 9 Facebook pages and 5 websites, driving millions in traffic to those sites. In this interview, he shares a ton of strategies, offers advice on how to get started, and explains his exact approach to getting page likes, creating content, going viral, and much more. His interest was originally inspired by a site called ViralNova. All in all, Andy offers an absolute ton of value in this interview and it's a must-listen to anyone looking for an alternative traffic...

Hope For Google Helpful Content Update Recovery?

Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast! As always, Spencer and Jared offer a quick overview of the most important news items affecting content creators, publishers, SEOs and entrepreneurs. On this week's podcast, they decide to lead with positivity, kicking things off with potentially good news for sites pummelled by the HCU. Recent comments from Danny Sullivan and John Mueller suggest that sites may see a recovery with the next core update, whenever that may be. Should we believe them? Find out what Jared thinks about all of this. Also, Spencer has some very...

How This Blogger Makes $10k/month Traveling in China

What do you do when the job market looks bleak and you're tired of waiting tables? You move to China! Well, that's what Robert Schrader did. He set off on a giant adventure that would eventually lead him to create 4 successful websites earning more than $10k per month. After being in the business for 15 years, Robert has a wealth of experience to draw on and offers a unique perspective. In this interview, he shares his blogging strategies and philosophies, some clever monetization techniques, and much more. He begins by offering a great overview of how he got started...

Google DROPS AI Overviews to Just 15% of Searches

Welcome back to another episode of the Niche Pursuits News Podcast! This week, like every week, Spencer and Jared dive deep into the latest news affecting SEOs, publishers, and entrepreneurs relating to Google, AI, and beyond. The call kicked off with AI Overviews and a letter from Google's VP/Head of Search, Liz Reid, in response to pushback from the public about the crazy answers users have been finding. In the last few weeks, the amount of queries for which AI Overviews has appeared has dramatically dropped, and Spencer and Jared share a graph that shows the niches where it has...

How to Build High PR Links That Work (in 2024)

Chris Panteli takes us into the fast-paced world of linkbuilding in this interview packed with tons of actionable tips. Chris, who runs the agency Linkifi, is on the front lines and shares a wealth of knowledge that nobody looking to build a brand should miss. In this interview, Chris brings us up to speed on everything new in the linkbuilding world and covers a range of topics, from new platforms and what journalists want to winning strategies for 2024 and beyond. Links & Resources Chris's previous interview Linkifi (use the coupon code nichepursuits20 for 20% off) Chris's Twitter Prowly Connectively...

Google Lied! What the Google Search Leak REALLY Tells SEOs

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their interpretation of the most recent events in the SEO, content creation, and online marketing space. It's been a big week with a massive leak coming out of Google, so get ready for a jam-packed episode where Spencer and Jared break it all down. They kick things off by giving a bit of the backstory behind the leak and the scope of the leak before diving into the details of the leak. That being said, what strategy does Spencer think could be useful...

I Indie Hacked a $1M/Yr. App Idea in a Weekend

What does it take to build a million-dollar business? Just ask Dawson Botsford, the developer behind Earnifi. Dawson is a crypto entrepreneur who leveraged a unique opportunity in the space and turned it into a highly profitable company. He built it in a day, started out with no following, and used some counterintuitive strategies to grow his audience. In this fascinating interview, Dawson tells the story behind building his business, "an overnight success 10 years in the making." Links & Resources Earnifi Starter Story episode Twitter Github Ready to join a niche publishing mastermind, and hear from industry experts each...

Will AI Overviews Crush Small Publishers? Google CEO Responds...

Welcome back, everybody, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared bring you the most important headlines in the SEO space. Spencer wastes no time this week and dives headfirst into an important video published on The Verge. Google and Alphabet CEO Sundar Pichai is interviewed by Nilay Patel, and he asks him some very direct, hard-hitting questions and comments, including ones about the future of niche sites. He also asks him directly about Google using publishers' content for its AI answers and talks about the catastrophic loss of traffic for independent publishers. He discusses...

The Most Consistent Way to Make Money on the Web

Blair Williams is an experienced developer who has been in the membership site game for well over a decade, so he knows his way around the space. Back in the day, he looked at existing membership plugins and was unimpressed, so he decided to scratch his own itch and create his own. He called it MemberPress. As of today, his plugin has generated more than a billion dollars in revenue for his customers, of which there are thousands. Over the years, he has built it up to become one of the best, most powerful membership plugins on the market. Don't...

Google Launches "AI Overviews" for All US Users

Welcome, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer an overview of the week in news related to SEO, AI, and Google. As is usually the case, this was a news-heavy week, especially in terms of AI. They kicked the episode off by talking about Google's O/I event, where the company revealed everything it has been working on, much of it revolving around AI. The biggest announcement was that SGE has now been renamed AI Overviews, which will be available to users in the US immediately. What's the full impact of these AI...

I Grew a SaaS Acquisition from $11k to $40k/mth in 14 Mths

From working remotely while traveling around the world - to acquiring a business for 43% of its asking price and 4x'ing its revenue within a year, Mike Swigunski has a lot of cool insights on deal-making, delegation, pricing strategies, and more. In short, Mike is an inspirational example of a remote worker turned entrepreneur. Drawing from his time working at Empire Flippers, Mike gained valuable insights into the intricacies of the acquisition process for a software business. A key takeaway from Mike's experience is the importance of understanding seller motivations and using factual data to structure deals for effective negotiation....

Google's Site Reputation Abuse Penalties Begin...

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast. The first news item they cover is Google's move toenforce site reputation abuse, also known as parasite SEO. He also shares a tweet from Glen Allsopp with early insights into these measures. In positive news, Spencer and Jared talk about a potential correction from the recent Google updates. Still talking about Google, it looks like the company's market share has taken a dip, and Spencer shares some of the recent stats. By how much did its share of the global market shrink in the last year? Speaking of...

How Liz Wilcox from Survivor Makes $40k/Month With Email Marketing!

Looking to grow your email list? Liz Wilcox is here to help. She's worn many hats: A former Survivor contestant (yep, the reality TV show) RV blogger Virtual assistant But above all - she's an email growth expert joining us with awesome tips and tricks to help you connect with your target audience and make good money doing it! And she's an absolutely great example to learn from - she was featured as a Niche Pursuits' success story in 2023 (link below), making $20k per month, and has since "doubled that!" Email marketing helped revolutionize Liz Wilcox's business. Over the...

Google March Core Update Complete: Here's the Winners and Losers

Welcome back to another episode of the Niche Pursuits News Podcast! This week Spencer and Jared cover all the latest happenings in the SEO and content creation space and share their opinions and insight. Then they share some very interesting and inspiring side hustles they're working on, and they wrap things up with some weird niche sites. They jump into things with the news that Google's March Update is finally complete! It finished rolling out on April 19th, and Spencer and Jared discuss the update in general, how long it took, and why its conclusion might not have been announced...

I Survived the Google Updates Using Authority Stacking

Today, we're being joined by Brian Winum, a long-time digital marketer who started affiliate marketing in the late '90s... He runs a marketing agency in New York and specializes in building websites as sustainable and valuable business assets - specifically focusing on securing Google News approval and executing effective monetization strategies. And he's got a lot of tips on the topic and others that may interest you, including: Authority stacking, Tips for using AI-generated content, Adhering to Google Quality Rater guidelines, And taking a strategic approach to digital marketing.

Meet the Man Killing Google Search...

Welcome back to another episode of the Niche Pursuits News Podcast! Are you ready to hear the latest news affecting Google, SEO, AI, and web publishers? As always, Spencer and Jared will break everything down into digestible pieces and share their thoughts, concerns, and predictions. They kick things off diving straight into a particularly spicy topic: who's killing Google Search. They maintain that it's an inside job, and talk about the news that came out this week about an internal meeting at Google regarding the division's "new operating reality" and the decline in search queries and engagement. Word on the...

How Ben Rojas Grew an SEO WordPress Plugin to 3,000,000 Users

What better way to respond to a time of uncertainty and transition than to share a true success story of change. Joining the podcast is a truly hopeful example of growth and evolution. Ben started off as an IT and web development guy and now runs of the SEO plugin All-In-One-SEO (AIOSEO) since it was acquired in 2020. Over these years, both he and the plugin have experienced massive change and transformation to be in the positions they are today. And we're gonna learn some of the key takeaways of how this was possible. Links & Resources AIOSEO - The...

The Verge Trolls Google...Again!

Welcome back to a new episode of the Niche Pursuits News podcast! Jared and Spencer, as always, offer an insightful take on the latest happenings with SEO, publishers, Google, and AI, and give a peek behind the curtain at their latest projects. Stick around for a laugh when they reveal the weird niche sites they found. The first order of business is to mention that the March Core Update has still not finished rolling out and Spencer and Jared decline to guess when that might be. Moving along, they jump into the first big news item: The Verge trolling Google,...

How This "Gear Nerd" Grew an 8-Figure Media Brand

Stephen Regenold is a true digital media success story. Around 2010, when print media was starting to really feel the effects of the Internet, he decided to start his own outdoor blog. Early in his online journey, Steven made wise decisions in the site's revenue model for direct ad sales, affiliate commerce, and SEO strategies. These, combined with some viral luck when a term they helped coin was being considered for the Oxford Dictionary, helped the brand become a massive success. (He also touches on how video content, from shorts to documentaries, played a crucial role in their strategy.) Gear...

Google CEO Predicts the Future of Search

Welcome back to another episode of the Niche Pursuits News Podcast! Come join Spencer and Jared as they take on the latest news in SEO, AI, Google, and beyond. This week's episode kicks off with some big news from Google's CEO, Sundar Pichai, who talks about the future of Search. The main pivot he focuses on in the interview is the shift to AI, which he expects to serve the company well over the coming decade. He notes that AI has been working behind the scenes for a long time now and that Google has to evolve to meet the...

Meet the Flipboard Master that Gets 1 Million Views a Month

Michael Dinich has had tremendous success with Flipboard as a traffic source for his site Wealth of Geeks. Thanks to this focus, he gets about one-third of his traffic from the platform and avoids much of the pain and stress felt about Google updates. Flipboard is described as a less time-consuming Pinterest and offers a broad approach suitable for diverse industries beyond strictly visual-centric ones. It's platform that caters to a diverse demographic, slightly leaning towards males, and supports a wide range of niches such as finance, muscle cars, and video games. And he's got tips on how we can...

Google Considers Charging for AI Search (Search Generative Experience)

Welcome to another episode of the Niche Pursuits News Podcast! This week's news podcast is brought to you by Jared Bauman and Thomas Smith, who's filling in for Spencer. As always, they're bringing you all of the latest news related to SEO, Google, and AI, along with their analyses. Stay until the end to hear about their side hustles and weird niche sites! The first item up for discussion is the fact that Google is thinking about charging for its AI-powered features, such as the Search Generative Experience (SGE). Jared and Thomas talk about SGE and the reasons why Google...

"I Make Money Online Selling Dude Ranch Vacations"

Want to escape the 9 to 5 rat race but struggle to come up with good business ideas? This episode is for you. Peter Askew got into the internet business working for .com startups in the late 90s. Due to a series of bad experiences though, he was pretty much forced into entrepreneurship (his words). Thanks to this, over time, he developed an awesome ability to create opportunities by acquiring strategic aged domains. This is what he dives into today which you don't want to miss! Peter's strategy is really cool and the interview covers a lot of interesting stories...

These Goliath SEO Sites are Seeing MASSIVE Growth

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down the most recent news in SEO, AI, and content creation into smaller, digestible pieces. Let's get started! Spencer first digs into Glen Allsopp's recent report on almost 50 companies' SEO performance, sharing some of his research for companies like NextDoor and Chegg, which are publishing massive amounts of AI-generated content and answering questions with AI, respectively, with a lot of success. On the flip side, they share how many large content sites are also seeing a decline in traffic following the updates, just...

"Google Will Find Your AI Content" Here's What to Do Now

Originality.ai founder Jon Gillham joins the podcast to help online publishers better understand the dynamic world of AI and SEO! Learn more at: https://www.originality.ai Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here:https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative The episode covers a...

The Google Spam Update Just Finished: Here's the Winners and Losers

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news over the last week in Google, SEO, and AI. They also give an update on some of their side hustles and top it all off with some very weird and entertaining niche sites. They kick off this week's call by announcing big news: Google has just finished rolling out the spam update, although the core update will continue to be rolled out for another two weeks. The spam update targeted three types of abuse: scaled content, expired domain, and site...

Meet the SEO Who Tested and Solved Google (Kyle Roof EEAT Interview)

Want some help understanding what content and site features Google seems to reward in today's SEO landscape? Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all. The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for. And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight. So Kyle brings some much needed insights into what Google prioritizes and timely...

Why is Google MANUALLY Deindexing So Many Sites? (And Other News)

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast! Dig into the latest news in SEO, AI, and content creation with Jared and Spencer! They kick off this week's episode talking about Google's March Core Update. They talk specifically about scaled content abuse and how Google is going in and manually deindexing sites, sharing a study that looked at 79,000 websites on certain ad networks, of which 1146 were deindexed. Could this be a scare tactic by Google? Is it doing this manually to save its crawl budget? What exactly is going on? Google updated its quality...

This SEO Specialist Sold 3 Businesses to Google and SEMrush

Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two? That's what our latest guest on the Niche Pursuits podcast does. His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush. To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth - particularly through SEO strategies - keyword research, and backlinking techniques. Dmitry candidly discusses his SEO mistakes over the years,...

Google Core and Spam Updates Unleashed...Here's What You Need to Know

Welcome back to the Niche Pursuits News Podcast, everyone! This is the podcast for SEOs, content creators, webmasters, and entrepreneurs looking to understand the latest events and get inspiration for their businesses. It's been a crazy week in SEO news, so let's get right into it! And, as Google suggested, you better buckle up as it's going to be a wild ride! The first (and only) topic Spencer and Jared dig into is Google's very big news. It's rolling out the March 2024 Spam Update, which will take 2 weeks, as well as its March 2024 core update, which will...

How This Newsletter and SEO Writing Specialist Grows Multiple 6-Figure Businesses

Sean Markey is back on the Niche Pursuits podcast after a few years, to discuss all things newsletters, aged domains, community, partnerships, and more! Sean's been working in SEO since 2011, initially focusing on affiliate sites before transitioning to agency work. And despite facing challenges due to Google updates impacting his traffic, he found success in the CBD and cannabis niches. Aside from the actual writing aspects, his expertise lies in using aged domains to scale affiliate sites effectively. But around 2020 Sean shifted his focus to writing an SEO newsletter called Rank Theory, offering strategy consultations as his primary...

The Gemini Debacle, Google Pays for AI Content, the Future of the HCU, and 2 Weird Sites

Welcome back to another episode of the Niche Pursuits Podcast! This week Spencer and Jared turn things up a notch and cover many, many news items in the SEO and content creation space. After that they share their latest side hustles, and finish everything off with a weird niche site analysis. You won't want to miss this one! They kick things off by talking about Google Gemini and issues with its image-generating capacities. It turns out that the platform is not very accurate, which has led its stock price to drop recently. The core of the problem is that users...

How James de Lacey Grew 2 Sites to $10k Per Month Using Memberships and Affiliate Sales (Sites Revealed!)

James de Lacey is a great example of what you can accomplish in the online business space in just a short time. He's a rugby and strength and conditioning coach who, thanks to Covid, got into SEO and online business out of necessity. Now he has 2 successful fitness brands, multiple side projects, and is working his way towards 6 figures per month. He joins us on the podcast to share lots of important insights into brand building, monetization, and more! A key takeaway from James's insights is the emphasis on creating valuable content to establish authority in the industry....

Reddit's Spammy Results Dominate Google and 2 Weird Niche Sites

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space. It's been a very busy week and there's a lot going on, so sit back, get comfortable, and get ready for a packed episode! They get things started with a report from Glen Allsopp, which takes a closer look at who's ranking for affiliate queries at the moment. He goes into great detail in his article on Detailed, for which he handpicked product review terms to look at. Who's dominating organic search for...

How I Vetted 744 Marketing Providers and Match Agencies and Clients

Behdad Jamshidi is a former engineer turned marketing consultant. A few years back, he decided to adapt his problem-solving skills to vet over 700 marketing providers and joins us to share his findings. Why is this helpful? He helps businesses understand marketing and marketers understand the business side of things. In other words, his insights give those looking to hire - helpful tips to make better decisions. And on the flip side, he helps service providers gain a competitive advantage by better understanding where businesses are directing their marketing budgets. For those looking to hire, he stresses the significance of...

Is Recovery From the Google HCU Possible? AI Challenge Update + Weird Niche Sites

Welcome back to another episode of The Niche Pursuits News podcast,where Spencer and Jared break down the latest and most relevant news for SEOs, content creators, and business owners. They kick things off by talking about the Helpful Content Update, which was rolled out in September 2023. There has been lots of chatter of latein Twitter threads, in Facebook posts, and beyond where people are looking for signs that recovery from the HCU is possible. Google Search Liaison Danny Sullivan explains a little bit about the helpful content classifier and how it works, although his explanation certainly gives rise to...

How Noah Kagan Started an $80 Million/Year Business From a $12 Sale

Appsumo founder Noah Kagan joins the podcast today to remind us that we all start small. Noah's own path to success began by experimenting with various small online niche ventures, a few of which eventually led to the creation of several multi-million dollar businesses. He shares his process of experimenting with different ideas to find product-market fit, highlighting some failures along the way, and the valuable lessons they taught him. But as he mentions - business is the one game where you only need to win once. You just need to start to have a chance. He acknowledges the importance...

Google SEO Starter Guide Updated, Here's What Changed + 25k Pageviews from Facebook

Welcome back, everybody, to another episode of the Niche Pursuits News Podcast! This is the place to hear the latest news in the SEO and content publishing industries and it's where Spencer and Jared break it all down. This week, as always, they also share progress on their side hustles as well as two very, very weird niche sites. The first topic up for discussion is Google's decision to rebrand Bard as Gemini. Google certainly is putting a lot of effort into building out AI tools, and this will be one of their flagship products. What do Spencer and Jared...

I Enjoyed a Multiple 7-Figure Exit After Starting This Community!

You can probably list loads of reasons why starting a community could be valuable. And Chris Yates, the founder of Rhodium, is on the podcast to share a BIG reason with his awesome success story. He talks about his journey of transitioning from owning a digital marketing agency to buying online businesses and eventually founding Rhodium to connect with others in the industry. He emphasizes the importance of building a community and the benefits it brings: Learning from others Making deals Forming partnerships Chris also highlights the value of community in providing tactical ROI for businesses - like how engaging...

Google CEO Reveals the Future of Search + Google Bard Now Creates AI Images

Welcome back everybody to the Niche Pursuits News Podcast. Join us as Spencer and Jared tackle the latest headlines about Google, SEO, AI, and content creation. Get inspired hearing about progress with their side hustles, and learn about some weird niche sites and the unique strategies they're using. The first news item up for discussion is Google's own reporting on the future of SGE during its recent earnings call. Although Spencer and Jared have hypothesized in the past that SGE might hit a dead end, this call confirmed Google leadership's commitment to, and belief in, this new tool. The company...

How I Grew My AI Site to $21k Per Month In Under 12 Months

Ready for a masterclass on how to survive and thrive with an AI site in today's Google? Casey Botticello joins us on the podcast to share how he took an AI site from zero to $21k+ monthly in under a year. To explain his approach, he dives into all sorts of interesting topics: AI content production advice, Careful niche selection when using AI, Tips for avoiding the Google sandbox, The importance of adding value and new information in the chosen niche, His process of topical mapping, Focusing on broad research, Coupled with in-depth analysis to identify important topics, And much...

Are Google AI Results (SGE) Going Away? Getting Traffic from Facebook + 2 Weird Niche Sites

Welcome back to this week's episode of the Niche Pursuits News podcast, where Spencer and Jared report on all the latest news in SEO. It was a busy week, so tune in to hear what's new at Google and how changes there effect content creators and webmasters. Stay for the latest updates on their side hustles, and don't miss the weird niche site discussion at the end. The first news item is a big one. Based on a post on LinkedIn, there's speculation that Google's SGE might not be rolled out now, or maybe not even at all. That's obviously...

"I Make $10k to $30k Per Month From My Sweet Food Blog"

Want some timely tips on how to grow an audience and brand from the ground up? Jessica Holmes is on the podcast to share the surprisingly unique perspectives she's gained from growing a successful food blog. Just as a sample: She wants direct traffic more than SEO traffic She uses the principles of quality customer service to help grow her audience She rarely looks at keyword tools to source topics And she doesn't shy away from showing the good, the bad, and the ugly when testing the recipes she shares on her blog It all started back in 2014 while...

Is Google Really Getting Worse? + Weird Niche Sites About Arcade Sticks and Emojis

Welcome back! We're here with another episode of the Niche Pursuits News Podcast, where Spencer and Jared highlight what's happening in SEO, content creation, website creation, and beyond. Listen in if you want to hear the latest about Google, SGE, unique side hustle strategies, and some weird niche sites. The first news item this week that Spencer and Jared discuss is a recent report that says that Google's results are getting worse. It's based on a year-long study of product review queries. How did Google respond? What exactly did the study assess to come to this conclusion? And what do...

Valuable Lessons Amy Aitman Learned From Managing 150+ Niche Websites

Amy Aitman, the COO of Venture Fourth Media, joins us on the Niche Pursuits podcast to share her journey from a freelance writer to leading a prominent media company. Venture 4th Media manages around 150 websites with a massive writing and editing team of subject matter experts. And Amy is an open book regarding the operational insights and challenges that have come along with this experience. For one, over the years, she has been involved with hiring 500+ writers and thus has seen it all. To build a quality team, she emphasizes the importance of a thorough hiring process and...

How Google Shapes the Internet + Google Debunks Ranking Factors and 2 Weird Niche Sites

Hello, and welcome to the latest episode of The Niche Pursuits News podcast! Spencer and Jared are back this week to bring you all the latest happenings in the world of SEO and to break the news down. There's a lot to talk about, so let's get started! The first topic of discussion is the latest article in The Verge about Google. According to the article, content creators and website owners have essentially created their websites with Google in mind, with the result that they all look and feel the same. As a result, Google has shaped how we build...

How This Broke Backpacker Built and Scaled a 7+ Figure Brand

Will Hatton, founder of thebrokebackpacker.com, shares his remarkable journey and true entrepreneurial spirit with us on the latest episode of the Niche Pursuits podcast. At 18, he embarked on a journey, spending two and a half years in India with almost no money. This was where his entrepreneurial journey began, selling items collected during his travels back home in England. He initially started The Broke Backpacker as an email list, later evolving it into a site in 2013 focusing on budget travel information. Will's travel experiences in less touristy countries like Iran and Pakistan led to unique content that when...

Open AI Sued by New York Times Over Copyright + Google Update on NYE?

Welcome back everybody to the first Niche Pursuits News Podcast of 2024! Jared and Spencer kick off the year with another great episode, offering a close-up look at all the news in the SEO, AI, and website creation world. This week they start off discussing the Google update on New Year's Eve, with people noting volatility in the SERPs and even upticks in traffic in a reversal of the effects of the HCU. How difficult is it to gauge SERP changes that happened around the holiday period? What changes in traffic has Spencer noted on Niche Pursuits between December and...

Your Survival Guide to SEO in a Rapid Google Update World With Gael Breton

Want some expert help reaching your online marketing goals? Authority Hacker co-founder Gael Breton is back on the podcast to shed some light on the ever-changing SEO landscape. Google's Helpful Content Update (HCU) had a big impact on many niche sites, and so Gael dove into the data to decode what is and isn't working to share some pretty surprising insights with us. He first discusses the evolution of SEO practices, emphasizing the challenges of creating content based solely on search intent and the need for more user-friendly and engaging content. And he has some great examples of sites doing...

The 3 Most Popular Podcast Episodes of 2023...

Welcome back to another episode of the Niche Pursuits News podcast! This week Spencer and Jared decided to do things a little bit differently. As the year is coming to a close, they decided to talk about the 3 top Niche Pursuits podcast episodes for 2023, as well as their personal favorites. Spencer explains how he collected the data to determine which episodes were the most listened to this past year, and then they kick off the episode by talking about the third most listened-to podcast, which was the interview with Grady Hudd. Grady grew his niche site to $9k...

How This Disney Blogger Gets 35 Million Monthly Pageviews

Kurt Schmidt is an extremely successful site owner who is back on the podcast to discuss all sorts of traffic and content-related topics. Kurt is the owner of a portfolio of Disney-focused sites generating HUGE amounts of traffic. He is a true expert in Google Discover and other alternative traffic sources. And with all the Google updates, there's perhaps no better time to pick his brain. One of the big changes he's made this year is shifting focus from prioritizing page views to user engagement metrics like time on page, highlighting the importance of engaging content. Ingrained in all of...

Google Removing 3rd-Party Cookies, an SEO "Traffic Heist," and a $13 Million Weird Niche Site

Welcome back, Niche Pursuits fans, to another episode of the podcast. As always, Spencer and Jared cover the latest news in SEO, AI, Google, and everything content creators and website owners need to know. This week they kick off the show talking about how Google has been discussing its plans to get rid of third-party cookies for a long time now. The underlying argument is that consumers in the UK, Canada, Europe, and increasingly in the US don't like the idea of Google collecting all of their private data, which is then used for advertising purposes. The main issue is...

He Has 56 Million Rankings on Page 1 and Makes MILLIONS

Prolific site owner James Dooley joins the podcast to give a masterclass into the rank and rent business model. This is where you rank a website and rent it out to a local business seeking inbound inquiries. It's an approach that has helped him become a millionaire many times over. And with over 14 years of experience and over 850 paying sites in 650 niches, he has lots of important advice site owners of all types need to hear. In general, he emphasizes the importance of having a strategy for your site. For the rank and rent model, in particular,...

Google Responds to Parasite SEO, Amazon Influencer Side Hustles, and a Belt-Checking Website

Welcome back, Niche Pursuits News fans, to the latest episode of the podcast, where Spencer and Jared break down the most recent events in SEO, website development, and content creation into bite-size pieces. Get ready for their insightful analysis and actionable tips and, as always, a good dose of inspiration for your businesses. It's another episode of the podcast and another opportunity to talk about Google completing, yet again, another of its updates. The November Reviews Update has officially concluded, after about 5 weeks. Spencer and Jared talk about the extended duration of recent updates and what this might mean...

He Bought a Site With ZERO SEO Knowledge and 50x'ed Earnings

Brock Yates joins the Niche Pursuits podcast to share his journey of acquiring and growing the website AllTurtles.com. He acquired the site on Flippa in 2012 for $3,000. At purchase, the site was a forum with 80,000 pages with thin content about specific turtle species, generating $60 per month. This all presented a whole new world for him, as he had zero prior SEO and site-building experience. Fast forward to today and AllTurtles peaks at 150-180,000 page views per month, earning mid-five figures a year. Brock attributes much of the site's success to its history, branding, well-rounded content, and some...

Google Search Team Deletes Tweets, Gemini Pro, Amazon Influencer, and 2 Weird Sites

Hey everybody, welcome back to the latest episode of the Niche Pursuits Podcast. Like they do every week, Spencer and Jared cover the latest happenings in the Google, SEO, and content creation space so you can feel informed and make the best decisions for your business. The first news item they discuss is a tweet from Barry Schwartz noting that Danny Sullivan and John Mueller from Google had deleted some of their previous tweets about the Helpful Content Update. What does this mean? The HCU is not being rolled back, but what would lead them to delete their previous tweets?...

My Blackjack Side Hustle Turned into 450k YouTube Subscribers and a 7-Figure Business

Today on the podcast, founder of Blackjack Apprenticeship Colin Jones shares his journey from being a professional blackjack player to building a successful online brand. He's built both a popular website and YouTube channel for his business and combined, they help him bring in 7 figures per year. He joins us to share a ton of actionable tips based on his own experience. Initially, he focused on search engine optimization (SEO) for his website, but soon realized the power of video in boosting traffic and engagement. So he began creating high-quality videos for his landing pages, resulting in increased traffic...

Sports Illustrated Caught Publishing AI Content, Amazon Influencer Update, and 2 Weird Niche Sites

Welcome back everyone! It's Friday, which means it's time for another episode of the Niche Pursuits Podcast. A lot happened this week so there's a lot to talk about. Join Spencer and Jared as they discuss and analyze the latest happenings in the SEO, AI, and content creation space. The first news item they cover is the Google Core Update and the fact that it has finally finished rolling out. How long did it last in the end? What kind of movement did Jared and Spencer see? Was there a reversal from the HCU? Are there any updates currently underway...

How Julian Goldie 10x'ed His Productivity and SEO Results With ChatGPT

SEO, YouTuber, and AI expert Julian Goldie joins the podcast to give us a masterclass in AI jam-packed with actionable tips and free tools to help boost our productivity. He begins by discussing two ways to scale content using AI: one-click article generators and AI-assisted editing by virtual assistants. Julian recommends using ChatGPT and its plugins, such as Web Pilot, to generate optimized content outlines for articles. He explains that training ChatGPT involves inserting custom instructions to make it act in a certain way, such as using personas or following specific writing styles. API access to ChatGPT is another useful...

The Open AI Drama, New Google Features, the Best Black Friday Deals, and a Weird Cloud Niche Site

Welcome back to another episode of the Niche Pursuits Podcast, where Spencer and Jared cover the latest news in SEO, AI, affiliate marketing, and content creation. As always, there's a lot that happened since the previous episode, and they talk about the best Black Friday deals, so don't miss this one! The first news story they cover was the major upheaval at OpenAI over the last few days. Essentially, the board ousted Sam Altman as its CEO due to a lack of confidence and trust in him. This led to a whirlwind of events: other employees quit in solidarity, he...

How to Grow an Email List Faster and Make More Money from Subscribers with Matt Molen

The importance of email marketing in today's digital landscape is front and center in this excellent podcast episode. Matt Molen is an expert in email marketing and shares his background and experience in helping content creators grow their email lists. And the conversation is particularly timely with the changes in Google's algorithms and the disappearance of cookies, highlighting the need for building a brand and owning your audience through email marketing! Three avatars are identified: Those not doing email marketing, Those doing the bare minimum, And those making a go of it but not seeing significant results. The key to...

Apple Gets 36% of Google Ad Revenue, New Google Experiments and Updates + Weird Niche Sites

Welcome back to Niche Pursuits News, where Spencer and Jared share the most important and recent news in SEO, digital marketing, content creation, and website building. Grab something to drink and get comfortablethere's lots to cover this week! The first topic they cover is Google's antitrust lawsuit. One of Google's witnesses made a mistake on the stand and accidentally revealed that it pays Apple 36% of the revenue earned via search ad activity on Apple's Safari browser. Essentially, Google is paying billions of dollars to Apple to ensure that it's the default browser on all of its products and it...

Portfolio vs Single Brand: Brad Wayland Shares Insights From 80+ Exits & 20+ Years in Online Business

Brad Wayland from Quiet Light joins the podcast to share his expertise and insights into whether it's best for you to grow a single brand or a portfolio of sites. With over 2 decades of experience in all aspects of the online business world, he offers a TON of value to all site owners. The conversation kicks off describing various ways to own web or digital assets: A solopreneur with one website A solopreneur with a portfolio of sites Having a team for one website Having a team for a portfolio of websites He highlights some of the key perks...

More Google Updates, The Verge and AI, Feedback for Google, and Wirecutter Making $6 Million/mth

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared cover all the latest relating to SEO, digital marketing, affiliate marketing, and website creation and break it down into bite-size pieces for listeners. Spencer and Jared kick things off by talking about how the November Core Update was rolled out about a week ago. Spencer reveals how Niche Pursuits has fared thus far and Jared talks about how site owners he's in contact with have been affected by Google's latest update. Did most websites see a recovery or more of a decline? What will happen...

How Aaron Anderson Builds 150+ Free and Relatively Safe Earned Links Per Month

Want a masterclass in effective link building strategies? Aaron Anderson joins the Niche Pursuits podcast to share all the tricks of the trade he's learned over the years. Aaron's journey into marketing came as an offshoot of his time cold calling and doing door-to-door sales. He figured link building in particular matched his skillset and he was right. His agency focuses on earning links through outreach rather than paid or guest post links. And they have found success with broken link building, resource page link building, and unlinked mentions as their core strategies. In fact, Aaron's agency has managed to...

Who Ruined the Internet? Google Core, Adsense, and Discover Updates & a Weird Niche Video Site

Welcome back to another episode of the Niche Pursuits News Podcast. This week's episode is seriously packed with a ton of important and interesting headlines in the SEO, digital marketing, and content creation space. So grab some popcorn, get comfortable, and let's get started! Spencer and Jared kick off the episode by talking about Google's latest announcement about an impending November core update, which started to roll out on November 2nd. We can expect to see the effects over the weekend. They talk about Google's explanation for the latest update and how there's also a review system update coming next...

Delegate to Dominate: Find the Perfect Website Operator to Skyrocket Your Growth

Today, we're joined by returning guest Mushfiq - a prolific site owner, operator, and flipper for an all-encompassing look at site operators! With his 15+ years of operations experience and someone who hires lots of site operators for his agency, Mushfiq is a wealth of knowledge from both sides of the equation. The first half of the discussion is all about site operators: Who is best qualified to become one What the ideal operator avatar looks like Some of the reasons someone would become one Mushfiq explains that a website operator is someone who can take a site from zero...

Google Responds to Controversial SEO Tweet, Reddit Blocking Google, and 2 Weird Niche Sites

Welcome back to another episode of the Niche Pursuits News podcast! You definitely don't want to miss this one as it's packed with interesting insights and thoughts about events over the last week in SEO. After Spencer talks briefly about his positive experience promoting Link Whisper at FinCon, he and Jared dive headfirst into the big news of the week: Spencer's unexpectedly controversial post on X about how Google is slowly killing blogging. Much to his (and everyone's) surprise, Danny Sullivan, from Google, responded to his post and offered a few helpful tips and takeaways from the HCU. This exchange...

How Jesse Cunningham Uses AI to Create High-Quality Content At Scale

In this episode of the Niche Pursuits podcast, SEO expert Jesse Cunningham joins us to give us a masterclass in AI content creation (at scale). Jesse runs a successful SEO agency and shares helpful experiments regarding AI and SEO on his YouTube channel. In his interview, we're lucky to hear him summarize some of his most important findings. For one, he's all about topical authority. And shares how AI has helped make this easier than ever. To do this with AI in a way that ranks, Jesse emphasizes the need for a comprehensive content map and well-organized page structure. And...

Sites Hit With October Core Update vs HCU, Growing Google Discover, and a Graveyard Site

Welcome back to another episode of the Niche Pursuits podcast! This week, Jared plays hosts alongside his guest Tony Hill, a niche site expert with about 2 decades of experience. Come along as they dissect and digest the latest news on SEO, digital marketing, Google, niche sites, and beyond. They kick off the show talking about the October core update, which just completed its 2-week rollout. Tony talks about how many sites got hit by both the HCU and this update, and Jared talks about whether or not the second update was a rollback of sorts by Google. What's the...

Nathan Gotch Shares Valuable Tips He's Used To Become a 7-Figure SEO Entrepreneur

Nathan Gotch, founder of Gotch SEO and true thought leader in the space joins the Niche Pursuits podcast to share valuable tips on keyword research and content creation. He takes us through his entire journey. Starting with learning SEO back in 2011 building his own sites, to how he got clients, diversifying his income, and what he sees working today. And Nathan's insights are important for any site owner to take note of. His approach to keyword research is centered around driving revenue and providing valuable content to users. He recommends starting with transactional, bottom of the funnel topics that...

Helpful Content Update Analysis, Google Antitrust "Leaks", SGE Lite, and Weird Niche Sites

It's Friday, and that means it's time for another episode of the Niche Pursuits News podcast, where Jared and Spencer break down the latest SEO news into bite-size pieces. Buckle up people, because they cover many, many topics on today's episode! It's been one week since Google announced its core update for October, plus the spam update was rolled out, so Jared and Spencer first talk about how to know which may be affecting your site. For those affected by the HCU, they look at a very exhaustive, data-heavy resource and highlight some of the conclusions, including what type of...

How Brock McGoff Grew 2 Blogs with SEO To $30k Profit Per Month and a Big Exit

Brock McGoff joins us today on the Niche Pursuits to share his experience selling his menswear websites, The Modest Man and The Slender Wrist. Throughout the talk, he highlights key points that helped him grow to an average of $30k per month and offers valuable pointers for others looking to sell their sites such as: Frequently asked buyer questions Keys to his site's growth Branding tips And more... Plus Brock's story includes growing a site he started and one he bought. The Modest Man was a menswear site Brock started around 10 years ago, while The Slender Wrist is one...

More Google Updates, How to Thrive After the HCU, the Future of Search & AI, and 3 Weird Sites

Welcome back to another episode of the Niche Pursuits News podcast. This week Josh Blackburn fills in for Spencer, and he and Jared sit down to discuss the most relevant news in SEO, digital marketing, website creation, and beyond. The first order of business is the 2 additional updates Google recently launched following the Helpful Content Update that essentially left the niche website community battered. Jared and Josh weigh in on what they think will happen. Is this Google's way of "tweaking" the results of the HCU? What should website owners do with their sites during these updates? Tune in...

How Tim Stoddart Nets $250k Per Year With His Side-Hustle Directory Sites

We have a special treat today on the Niche Pursuits podcast. CopyBlogger owner and Sober Nation founder, Tim Stoddart joins us to share some awesome tips and insights from his success in building multiple income streams online. You do not want to miss this one as Tim's story is sure to inspire. He learned about content marketing and SEO by reading the site Copyblogger. He then applied these strategies to his own site, Sober Nation. He initially used these strategies to gain traction through Facebook by sharing user stories. But, he soon realized that traffic doesn't always translate to revenue....

Winners and Losers of Google's Helpful Content Update + 2 Weird Niche Sites

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared analyze the latest news in SEO, digital marketing, and website building and offer their unique insight. You won't want to miss this episode, especially if you were affected by Google's Helpful Content Update. As the update has officially wrapped up, this week Spencer and Jared dedicate a lot of time to talking about its massive impact on the industry. They share common insights and important takeaways from 4 SEO experts: Lily Ray, Glen Gabe, Barry Schwartz, and Marie Haynes. According to the experts, this update,...

How Jim Campbell Survived Covid and Grew His Honeymoon Business to Nearly 7 Figures

In this awesome episode of the Niche Pursuits podcast, Jim Campbell shares with host Jared his strategies for growing a successful brand in the honeymoon industry. With a background in entrepreneurship and marketing, Jim saw an opportunity in the market and started honeymoongoals.com in 2019 right before Covid hit! And despite the impacts of Covid on the travel niche, Jim remained bullish and continued creating valuable content and building authority for the website throughout the pandemic. He used templates to provide destination and resort recommendations, ensuring that honeymooners had tailored information at their fingertips. To help with content creation, Jim...

What's Going on With Google's Helpful Content Update? Plus 2 Weird Niche Sites...

Welcome back to another episode of the Niche Pursuits Podcast, where your hosts Spencer Haws and Jared Bauman, from 201 Collective, bring you all the latest news and insight in SEO, digital marketing, website building, and entrepreneurship. This week the hosts focus entirely on one major event in the space: Google's Helpful Content Update. As this major update has had wide-ranging effects on the niche site community, Spencer and Jared break it down for us and share some words of encouragement. The update, which came out a week ago, has really shaken up the community. All across X, website owners...

How Mar Pages Turned a Facebook Group into a 7-Figure-a-Year Travel Blog & Business

Want a masterclass in both online marketing and business? Mar Pages is a former Google employee and founder of Solo Female Travelers who has built a thriving brand in the travel space. And she joins the Niche Pursuits podcast today to share with host Jared Bauman all about it! It all started when Mar and her business partner Meg decided to take over a Facebook group as a passion project for fellow female travelers. When Covid struck, and their own travel blogs took a hit, they were pleasantly surprised to find that engagement in the group went up! Recognizing the...

Winners and Losers of Google's Core Update, 2 AI Content Challenges, and a Weird Novel Site

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer Haws and Jared Bauman, of 201 Creative, discuss the latest news and important recent events in digital marketing, SEO, and website creation. The first news item that Spencer and Jared address this week is the rollout Google core update, which concluded about a week ago. They share some of the key takeaways from Lily Ray's analysis, one of which was the importance of EEAT and the massive post-update boost to UCG platforms like Reddit and Quora and dictionary-type sites. Is this in response to AI-generated content? Will...

How Sarah Bond Grew Her Food Blog to 1M+ Visitors and $30-40k Per Month

Welcome to another great episode of the Niche Pursuits podcast! Sarah Bond joins host Jared to discuss her journey building the food blog Live Eat Learn. The site gets over 1 million monthly visitors, and so she has great insights on content strategy and growth tactics. Sarah started her blog in 2015 with the goal of turning it into a business. She was inspired by the income reports of other food bloggers like Pinch of Yum and knew, as a nutrition major, it was the niche for her. She actually originally used the blog to document her process of learning...

US Government Takes Google to Trial, a New Public Project, and Weird Niche Sites

Spencer Haws and Jared Bauman, from 201 Creative, are back with the latest news in niche sites, SEO, and affiliate marketing. The first order of business this week is the news that the Google Core Update has finished rolling out. Jared talks about how, instead of looking at his Google Analytics to see how his sites weathered the storm, he looks at his ad networks. Jared shares information about the impact on a few of his sites and he talks about focusing more on earnings as opposed to fluctuations in traffic. Jared and Spencer also talk about how the update...

How Sammie Ellard-King Grew a Finance Brand to 4+ Figures/Month in Under 2 Years

Want to hear how a first-time niche site builder is succeeding in the finance niche... in less than 24 months? Sammie Ellard King sits down with Niche Pursuits podcast host Jared to share his journey of building a personal finance brand. Sammie's background is in hospitality marketing, but when Covid hit, he had to reconsider his future. He took the opportunity to dive into online business and started developing a brand centered around his true passion. Sammie's approach goes beyond just building a website. Perhaps thanks to his traditional marketing background, he's building an entire ecosystem with a website, podcast,...

Google August Core Update Results, Reddit AI Keyword Research Tool, and 2 Fun Niche 'Tool' Sites!

Get ready for another great episode of This Week in Niche Pursuits News to help start your weekend. Spencer and co-host Jared kick things off by discussing Google's August Core Update. They share whether it has affected their sites and discuss some of the devastating screenshots they've seen from other site owners. They also discuss a study highlighted in the Search Engine Journal regarding ChatGPT and its reach among USA adults. A shockingly low number of Americans have actually used the tool or feel that it will affect their jobs. So, the guys spend some time weighing in on this...

How Will I.O. Went From Teacher to 6-Figure Site Flipper in Just 3 Years

Want a great story filled with practical insights from someone who successfully jumped into online business without any prior experience? Will I.O. joins the Niche Pursuits podcast this week to share with host Jared how he transitioned from teacher to full-time site owner. It all started with a teacher training program he started growing prior to 2020. He started the side hustle because it was about something he knew well. But then Covid hit and he was forced to pivot and move his business online. This was all new to him but with the help of Project 24 he managed...

Google August Core Update Announced! NYT Blocks OpenAI and a Funny Book Review Site

Spencer is back this week so everyone's favorite duo is together again for the latest episode of the Niche Pursuits News podcast. As always, he and Jared Bauman, of 201 Creative, bring listeners up to speed on the latest in SEO and digital marketing news. Spencer begins by sharing that Google has announced a brand new broad core update, the biggest kind of update Google does. It kicked off on August 22nd and usually takes about 2 weeks to complete. It's too early to say how it's going to pan out, so keep an eye on your rankings! The next...

How Jason Wilson Went From Banker to 7-Figure Site Owner & Director of Search at Epic Gardening

In this week's episode of the Niche Pursuits podcast, host Jared is joined by Jason Wilson, Director of Search at Epic Gardening. Jason originally worked with Spencer in banking before diving into online business with his own sites and working on Niche Pursuits. Today he discusses a couple of his 6 to 7-figure site sales, his current role, and the entrepreneurial adventure that got him here. It's awesome, and Jason shares a ton of valuable advice you don't want to miss. But it hasn't been a linear road to success. And he believes success doesn't require you to leave your...

Google SGE Now Summarizes Content + AHREFS Gets Roasted on Reddit + 2 Weird Niche Sites

Welcome back to another episode of the Niche Pursuits News podcast. This week's show is hosted by Jared Bauman, from 201 Creative, and Jacky Chou, the digital asset investor entrepreneur behind Indexsy, Far & Away, and several other businesses. The episode kicks off with the latest about SGE, which can now be used when browsing and also offers users the option of summarizing the article they're reading. Jared shares a small experiment he did to see how well the summarization function works, comparing SGE with Claude and ChatGPT4, and they talk about the implications for content creators. Will this reduce...

How Michael Jackness Bought, Grew, & Sold an ECommerce Business for Multiple 7-Figures Via SEO

Wanna hear tips on how to use your SEO prowess to grow a multi-million dollar eCommerce business? Michael Jackness joins the Niche Pursuits podcast today to tell host Jared everything he did to buy, grow, and sell an Amazon FBA and Shopify store in 3 years. They dive into a ton of awesome points that are crucial for success in this endeavor. And to illustrate the effectiveness of SEO in growing the store, Michael shares his personal experience. He transformed a 100% Amazon business with a minimal website presence into a successful e-commerce brand across organic search and Shopify. With...

Google Changes FAQ Schema, Word Agents Down 70%, and 2 Really Weird Niche Sites

Welcome back to another episode of Niche Pursuits News, with Spencer Haws and Jared Bauman of 201 Creative. This week, like every week, the hosts serve up the latest SEO news as well as inspiration for listeners. They started by addressing the changes Google announced to the how-to and FAQ rich snippets. Specifically, Google will be limiting how-to rich snippets to desktop results and reducing FAQ rich snippets, and the roll-out should be completed by next week. They talk about what this means for niche site owners and content creators, whether FAQs generally drive significant traffic, if this is Google's...

Doug Cunnington Shares an Exclusive Insider Look Into The Amazon Associates Program

Want to hear some exclusive insights into the inner workings of the Amazon Associates program? Doug Cunnington joins the Niche Pursuits podcast to share with host Jared what he learned after interviewing an Amazon insider! This is never-before shared access into the biggest affiliate program around. Because despite being easy to join and get started, there's lots of uncertainty and many pitfalls to avoid. So, it's a real treat to have Doug back on the podcast to keep us informed! The convo covers a wide range of topics, including: Tips for maximizing conversions CTA best practices Common challenges faced by...

Google Adds Live Links in AI Search (SGE)! + Side Hustle Updates and 2 Weird Niche Sites

It's Friday, so it's time for another episode of Niche Pursuits News, with your hosts Spencer Haws and Jared Bauman. This week, as always, they bring us the latest in SEO and digital marketing news. They kick things off with a big news item: Google has announced that it's testing live links in the Search Generative Experience. The good news is that it looks like an expanded featured snippet that may drive more traffic to our individual websites. Spencer shares an example of what it looks like currently and he and Jared talk about how Google may be testing different...

How Kristin Hanes Grew Her Blog to $30k Per Month While Living in a Broken-Down Sailboat

We got a true dose of inspiration for you today. Founder of The Wayward Home, Kristin Hanes joins the Niche Pursuits podcast this week to share with host Jared her amazing story: How she started her blog with no prior knowledge of website building and living in a broken-down sailboat to now running a successful online business. It all began after being laid off from her job as a radio news reporter. She decided to start a blog and share interview-based articles about nomads on social media platforms like Facebook and Pinterest. With connections at SF Gate, some of her...

Google CEO on the Future of SGE, Twitter's Rebrand & Free Tool Niche Sites

Welcome back to another episode of the Niche Pursuits News podcast! This week Spencer sits down with Josh Blackburn, a growth marketer at Link Whisper with an extensive background in SEO to talk about the latest news for affiliate marketers, website owners, SEOs, and content creators. They kick off the show by talking about how Google recently released its earnings for Q2 and the CEO, Sundar Pichai, said that the Search Generative Experience is going to gradually get better, faster, and more accurate and that user feedback has been extremely positive so far. Spencer and Josh put those comments into...

HARO Link Building Masterclass: How Chris Panteli Builds 100 High Quality Links a Month

Ready for a HARO (Help a Reporter Out) masterclass? HARO is a platform that connects journalists with 'experts' to include their insights into articles. This is great for link building but can lead to a lot of questions on how to do it right. Thankfully, Chris Panteli joins the Niche Pursuits podcast this week to shed light on: How and when you should respond to HARO queries, What you should say, How to vet reporters, How to follow-up, And a whole lot more... All to save you time, increase your success rate and land more links. Chris runs a purely...

Ezoic Cuts Affiliate Program and Lays Off 28% of Staff + Serp Volatility and Weird Niche Sites

This week's episode of Niche Pursuits News is hosted by Jared Bauman, of 201 Creative, and Shawn Hill, a previous podcast guest and the brains behind The Grilling Dad. The first topic they dive into is Ezoic's announcement of the end of its affiliate program and its plan to lay off workers. They talk about the blow to affiliates but also mention how it created an interesting juxtaposition in providing a financial incentive for referring people. They talk about the statement from Tyler Bishop, the company's CMO, about the discontinuation of the program, in which he shares some interesting data,...

How Noah Bragg Built a SaaS in Public And Sold It for $300k After Only 2.5 Years

Have you ever considered building a project in public? In this week's episode of the Niche Pursuits podcast, Noah Bragg shares his journey of launching, growing, and eventually selling Potion. It's a website builder built on top of Notion that lets users create optimized sites in minutes. Noah started by using the "build in public" approach, sharing his progress and journey on Twitter. And with the support of an open-source community, his own software development experience, and a strategic marketing strategy grew the success story he shares today. Here's a quick rundown of Potion (although you'll want to jump down...

Did Google "Steal" AI Content? Thoughts on the SGE, a Viral FB Post & 2 Weird Niche Sites

It's been another busy week in SEO news, and Spencer Haws and Jared Bauman, of 201 Creative, explain it all here! Don't miss the latest edition of the best news podcast for SEOs, people in the digital marketing and niche site development space, and everyone in between. First, they talk about how Google was recently hit with a class-action lawsuit claiming that it stole data from millions of users to train its AI tools and seeking compensation. Jared points out that we'll have to wait to see how this all plays out and how we address issues like copyright infringement...

How Thomas Smith Makes $8k Per Month Via Amazon Influencer Program & Repurposing Reviews For YouTube

Want to learn how to create a profitable media business via the Amazon Influencer program? Then don't miss the episode below! Thomas Smith joins the Niche Pursuits podcast today to share how he's making good money with the Amazon Influencer Program. He doesn't stop there, though, as he also profits by repurposing those videos for YouTube and transcribing them into a blog! He's a long-time Youtuber, an Amazon Influencer Program member, and an expert in creating effective content. And luckily for us, there's no shortage of tips he's willing to share. Here are just a few examples: He discusses how...

A New Search Bill in Canada, Twitter's SEO Fail, Threads, AI & a Pizza Site for Weirdoughs

Are you ready to tune into another exciting episode of Niche Pursuits News with Spencer and Jared Bauman? This episode was actually recorded live on YouTube, so if you missed it, you can check out the replay below. In this episode, Spencer and Jared talk about a new bill in Canada, Twitter's SEO fail, the new Threads platform, and how AI has run a known content agency out of business. They also share updates on their side hustles and discuss some weird niche sites. Let's jump in! The first topic they discuss is a new bill in Canada that was...

How Matt Donley Makes $4k Per Month in Passive Income Via The Amazon Influencer Program

Want the full rundown on the Amazon Influencer Program? Matt Donley joins the Niche Pursuits podcast this week to deep dive into this exciting opportunity. The Amazon Influencer Program is still relatively new and evolving, but as you'll soon learn, it provides great opportunities for content creators to make significant passive income. To apply for the program, you just need to link a social media account like YouTube, Facebook, Instagram with a following of around 1,000 or more. Then once approved, you must upload three videos for manual review to be eligible for onsite placement. Once these are approved you're...

Google's Answer to "Reddit" Queries? Amazon Influencer Updates and a Weird Niche Site About Goats

Welcome back to another episode of the Niche Pursuits News Podcast with Spencer and co-host Jared Bauman, of 201 Creative. This week they talk about the latest problems for Google, their side hustles, and some very strange niche sites. You won't want to miss this one! They kick off this episode by talking about how Google employees recently expressed their dissatisfaction with search results after the Reddit blackout. In response, Google CEO Sundar Pichai acknowledged the issue and introduced a new feature called "perspectives" to address it, a move that shows that Google is trying to balance AI-generated content with...

How Garrett Yamasaki Makes $4M Per Year After Adding Amazon FBA To His Niche Site

Interested in 10x'ing your niche site profits? Garrett Yamasaki joins the podcast today to share how he started a dog site in 2018 and grew it into a massive success thanks to his strategic use of Amazon FBA. In the first three months, he wrote close to 100 articles targeting low-competition keywords before and after work. He saw exponential traffic growth around months four through six and knew it could be a viable business long-term. So he started hiring others to scale the business and started putting money into it. By 2019, he had 10 writers, one editor, and one...

NP News: Google's AI Content Policy, Amazon Influencer Earnings, and 2 Very Weird Niche Sites

Get ready for an exciting new episode of our podcast, where Spencer and co-host Jared Bauman of 201 Creative dive deep into the fascinating world of AI, SEO, and website building! First up on their agenda is Google's policy on AI-generated content and EEAT. At the moment, Google does not distinguish between AI and human-generated content and is not requiring creators to label their content. The hosts talk about why this may be and about how Google has also shifted its position on this topic and will probably continue to do so. They also discuss EEAT and AI, as artificial...

How Alan Silvestri Uses Link Building to 2x the Organic Traffic To Content Websites

Want the step-by-step strategy a link-building expert uses to exponentially grow the traffic of sites? Alan Silvestri of Growth Gorilla joins the Niche Pursuits podcast to share some of his awesome growth tips. He got into SEO and affiliate marketing in 2013 after searching for ways to make money online. He started with affiliate websites and was eventually hired to help the same course creator Alan followed to learn SEO... From there, he found his passion for link-building and started Growth Gorilla. He now works with 10-15 clients in the B2B, SaaS space and has ranking content down to a...

YouTube Reduces Monetization Requirements, Time Removes Paywall, and 2 Weird Niche Sites

Interested in setting up a YouTube channel? Spencer and co-host Jared Bauman of 201 Creative explore some exciting updates for content creators today on Niche Pursuits News. First up is a new announcement from YouTube that they're lowering the threshold for channel monetization! While content creators used to need 1000 subscribers and 4000 long-form watch hours, now you need just 500 subscribers and 3000 long-form watch hours in the last 12 months to start earning money on the platform. Jared and Spencer talk about why they think YouTube changed the rules, and they also discuss other ways to monetize using...

How Shaun Els Builds an SEO Content Strategy That Drives Conversions

How do you balance your focus between driving traffic and conversions? If you ever struggle to find a happy medium for your SEO and CRO efforts, you'll want to check out this great convo with Shaun Els. Shaun has been building online businesses and helping others with web design since he was 18. Over the years, he's tried all sorts of marketing tactics. But as an agency and niche site owner, he's found SEO and content creation to be the key foundation for success. And because of his background in design, he takes an interesting design-first approach. He recommends building...

WordPress Releases an AI Writing Assistant, SGE Concerns, and a Business Competition on YouTube

Want to hear about the latest developments in AI and the potential impact on website owners? Don't miss the latest episode of Niche Pursuits News! Once again, Jared and Spencer team up for an engaging and informative discussion that covers a range of exciting topics. They start by talking about how the WordPress Jetpack plugin incorporates an AI assistant directly into the editor. This feature will allow users to generate text directly in WordPress and also correct spelling and grammar, generate titles, and uses several different prompts for tone, all for $10 a month. Then they discuss a report on...

"Google is at War with Affiliate Marketers": Mordy Oberstein's Key Insights to Win at SEO

Is Google at war with affiliate marketers? Head of SEO Branding at Wix and SEO Consultant for Semrush, Mordy Oberstein, joins the podcast today to share his high-level perspective and valuable insights to help you mitigate risk and save your rankings. In the last 12 months, there have been core updates, review updates, and spam updates. And he believes it's important to look to data for patterns to better understand the SEO ecosystem. In his roles, he has access to huge swathes of data, and to help site owners succeed, he has a vested interest in unpacking what Google seems...

Is Google's Search Generative Experience (AI) any Better Than Normal Search? + Weird Niche Sites...

Will Google's new Search Generative Experience (SGE) help or harm site owners? Spencer and Jared kick off the latest episode of Niche Pursuits News pondering this question with some interesting findings as they look at various examples of search queries. They also reflect on a recent Twitter poll by Lily Ray and contemplate whether or not SGE seems to be an improvement over the existing Google search experience. For instance, in the event it turns out to be a glorified featured snippet and not so much AI as it is displaying site content directly on the SERPs, will Google provide...

Tony Hill's Journey to 8 Million Monthly Pageviews After Bouncing Back from a Devastating Google Update

Ready to take a bunch of notes that could help give your site a competitive advantage in the SERPs? Tony Hill joins the Niche Pursuits podcast to share his experience recovering a website from a Google update. Tony's been building niche websites since 2005 and is very familiar with core updates. For instance, he had some health sites doing big numbers wiped out by the Medic Update. However, it was the May 2020 core update that was particularly devastating, causing his main 18-year-old site to lose almost half its traffic in just a few weeks. To recover from the update,...

NP News: Bing Integrates ChatGPT, Google Bard Supports Images, & A Tooth Fairy Site

Welcome to another great episode of Niche Pursuits News. This week Jared is joined by his 201 Creative agency co-founder Kaitlin Cooper to unpack all of the latest developments from the week that may impact online publishers. And there was surprisingly a lot to go over. They start by discussing the integration of ChatGPT and Bing, which is powered by Microsoft's Prometheus and offers current results. Kaitlin highlights the composition feature in Bing, which allows for AI writing prompts, while Jared dives into the Expedia and Zapier plugins and their various, exciting use cases. The conversation then turns to Google's...

How to Create High-Converting Affiliate Content that Also Ranks in Google with Kevin Meng

Ever wonder how to improve your affiliate content and boost conversions? I'm sure we all do. That's why we asked Kevin Meng to join the Niche Pursuits podcast today to share his insights. Kevin's been a web content and copywriter for 7-8 years. During that time, he's honed his skills and reputation for writing content that sells. He's worked with some of the biggest names in the industry, and today, he lets us in on some secrets you don't want to miss. Things like: The general checklist he follows for affiliate content A formula for describing the benefits of features...

NP News: ChatGPT vs Google Bard, Sam Altman Visits Congress, Unnecessary Inventions, and Reality Steve

Want to learn about the new ChatGPT plugins and other new updates that could affect for site owners? Don't miss this week's episode of Niche Pursuits News! Spencer and Jared kick things off by discussing new ChatGPT plugins brainstorming the various ways they can help users automate everything from email to SEO. Plus, the new opportunities for entrepreneurs with plugin ideas. They also discuss OpenAI CEO Sam Altman's hearing before Congress earlier this week concerning the possible risks and implications of AI. A four and a half hour testimony covering everything from the dangers of misinformation to political fallout, with...

How Shane Dutka Makes Millions From Lead Generation & Affiliate Marketing

Want some unique insights on what's working for high-earning affiliate and lead gen sites today? Shane Dutka joins Niche Pursuits podcast to discuss his journey going from an accountant to a successful site owner making $50k+ per month. He discusses how he's sold sites for 7-figures, and what he does now to grow sites as VP of SEO for a company generating $100-200 million from affiliate and lead generation offers! You'll learn the interesting story of how he got into the business and how he's managed to consistently grow successful sites faster than most. He shares how to uncover a...

How Amanda O'Brien Earns $25k/Month from 4 Sites Monetized with Mediavine

They say once you've got the winning formula, the sky's the limit, and that's very true for Amanda O'Brien. In this interview, Amanda talks to me about how she created her travel site and grew it into a profitable business. When Covid hit, she pivoted and started a second site in a completely different niche: pets. After that one took off, she created a third site around a similar topic. And as that site found success, she created a fourth site in the informational niche. Amanda shares insight into creating and running 4 different sites in 3 different niches, all...

What Google Generative AI in Search Results Means for Bloggers + Faceless YouTube Earnings

Curious how Google's upcoming AI search engine may affect site owners? Today's episode of Niche Pursuits News has you covered with an in-depth and wide-ranging discussion between hosts Spencer, Jared, and guest-host and MarketMuse founder Jeff Coyle about Google's recent unveiling of Magi. The guys consider how this new generative AI search feature will account for: Intent Links Biases Learning curve Authenticity And more... And, of course, they brainstorm how these changes may impact site owners and the display ad networks that so many rely on for income. The discussion then goes to the increasing importance of brand and community...

How to Improve the Technical SEO of Your Website (After Analyzing 1,000+ Sites) with Thomas Jepsen

Thomas Jepsen joins the Niche Pursuits podcast today to share insights and findings from 12 years of SEO experience, some of which may differ from what you typically hear on topics like: Topical authority E-A-T And structured data Overall, it's a thought-provoking discussion covering a wide range of topics regarding on page, off page, and technical SEO concerns. Thomas explores the secrets behind low DR, high traffic websites and how they can be used as models for content structure. Sharing the importance of internal linking, recommending Link Whisper to quickly help for improve crawlability and avoid orphan pages. He shares...

How Mark Valderrama Grew His Aquarium Site to $20k & 300k Visitors Per Month

Want some tips on how to succeed with affiliate marketing? Mark sat down with me to share tons of valuable insights into how he's grown Aquarium Store Depot. He discusses how it was originally supposed to be a drop shipping and eCommerce store when he started back in 2017 but had to pivot to an affiliate focus to not compete with Amazon 2-Day Shipping. He followed some courses to learn about SEO, but it wasn't until he joined The Affiliate Lab by Matt Diggity that he started to find success growing an affiliate site. He eventually grew the site to...

NP News: The State of Google Search Annual Report, Amazon Influencer Business Breakdown, and A Mai Tai Niche Site

Want an in-depth look and summary of the key findings from Semrush's State of Search 2023 report? Spencer and Jared sit down today to discuss it all, sharing key insights that are sure to help site owners and niche site enthusiasts in all sorts of ways concerning: Niche traffic trends The number of new sites indexed Google Update and search volatility trends Important CTR data And more. Plus, they highlight some interesting findings in the report about the differences between paid and organic traffic. The conversation then shifts gears to discuss their side hustles. Spencer shares how his Amazon influencer...

How Jared Bauman Acquired a Site Averaging $2.5k Per Month & 3x'ed Earnings To $9k Within 2 Years

The tables have turned! In this episode of the Niche Pursuits podcast, host Jared Bauman sits down with Spencer to share his latest niche site success story. Co-founder of marketing agency 201 Creative, Jared discusses how his company acquired a 20-year-old website making $2,500/month from a client and grew it to $9,000/month (and likely more soon) within two years. He discusses the pros and cons of the site when they decided to buy it and dives into all the changes they made to help it grow... including deleting over 3,000 articles! He then talks about how he and his team...

NP News: Results From April's Review Update, ChatGPT Incognito, A Winning Donut Site, & More

Eager to stay up to date on the latest news in the world of niche sites? Join hosts Jared and Josh as they dive into various topics related to website creation and traffic generation. First up is their discussion of the recent Google update, the April 2023 Review Update, which now includes local, travel, film, and other types of reviews. They discuss the importance of keeping your content up-to-date to get the most out of these Google updates. And Jared shares how updating his website's old content helped improve his rankings. Next, the hosts explore the adoption of AI and...

How Pat Flynn Makes $50k Per Month From His 2-Year-Old Pokemon YouTube Channel

Have you ever wondered what it takes to create truly engaging content that keeps your audience coming back for more? If so, you're in luck. Because the hugely successful and inspiring online entrepreneur and founder of Smart Passive Income (SPI), Pat Flynn, is back on the Niche Pursuits podcast to share his valuable insights. This time, it's all about YouTube and how to succeed on the platform. Pat's a family man and joined his kids down a Pokemon Rabbit hole. Eventually, his YouTube suggestions were monopolized by related content, and after reading through comments in the community, he discovered there...

Adthrive Rebrands as Raptive: What Does This Mean for Bloggers? + 2 Weird Niche Sites

More good news from Google. They've announced they'll be removing the Page Experience report and mobile-friendly test from Search Console in the coming months. So how will this affect you and what workarounds can you use instead? We've got you covered! In today's episode of Niche Pursuits News, Spencer and Jared dive into all sorts of important developments in the world of online business and niche sites. The guys discuss the recent Google algorithm update - which has impacted an estimated 40% of sites, including some non-review pages. And of course, they delve into Google's decision to replace the page...

The SEO Strategies Cyrus Shepard Discovered After Analyzing 23 Million Internal Links

Do you want to know the optimal number of internal links you should build to new pages? Or how about which anchor texts will get you the best results? In this episode of the Niche Pursuits podcast, long-time SEO expert Cyrus Shepard shares some very interesting answers to these questions you won't want to miss. His findings come from an in-depth study he did on the impact of internal linking on a website's ranking and traffic. He analyzed 1800 websites and 23 million internal links and found a positive correlation between internal links and Google traffic. But there's a catch....

The Ezoic Heist: $9 Million Stolen From Ezoic, Ad Network Comparisons, Weird Niche Sites, & More!

Get ready for an exciting episode of This Week in Niche Pursuits News, where we dive into a rollercoaster of digital marketing stories: From a $9 million employee theft scandal at Ezoic to weird niche websites and ad network comparisons. This episode is a treasure trove of interesting discussions to help close out another week! Things kick off with a jaw-dropping case of employee theft at the popular ad tech company Ezoic. The guys explore how one crafty individual tried to steal $9 million by altering the bank account details on the company's Google AdSense account. Luckily his plan was...

How James Beattie Pocketed 6+ Figures From His First 2-Year-Old Niche Site

Do you have e-Commerce or dropshipping experience and want to learn how to leverage your knowledge to grow profitable niche sites today? Or how about some tips and prompts to create great AI-powered content? If so, you're lucky because James Beatty is on the Niche Pursuits podcast with tons of golden nuggets to share. -----------------------------------------------------------------------------------------------------------Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter -----------------------------------------------------------------------------------------------------------Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ---------------------------------------------------------------------------------------------------------- James has been building online...

NP News: Google's March 2023 Update: Winners & Losers, New AI Tools and Tips, and 2 Weird Niche Sites!

Ready for another update, 'This Week In Niche Pursuits News'? Guest hosts Jared Bauman and Josh Blackburn join the podcast while I'm away this week to cover a wide range of topics related to AI, content creation, and dive into some fun niche site discoveries! You'll learn how to use Google Trends as a tool for researching and creating content around landmarks and historical events. Also, in relation to my new faceless YouTube channel reaching the 1,000 subscriber milestone, the guys discuss the benefits of creating this style of channel, that focuses more on content rather than any personal branding....

How Steve Chou Grew Both His Blog and E-commerce Business To 7+ Figures a Year Working Only 20 Hours Per Week

Looking for tried-and-true tips for how to grow your business? Look no further than Steve Chou, online entrepreneur extraordinaire and master of email marketing, YouTube, SMS texting, and marketing online businesses in general. You may already know of him from My Wife Quit Her Job. And in today's podcast episode, Steve shares key insights into: Lead generation, Creating effective email lists, Using YouTube to grow your subscriber base Repurposing content And a whole lot more... One of his secrets to success is his focus on one thing at a time. He creates systems for each task before moving on to...

Noah Kagan Makes $189k on YouTube + Traffic Impacts From the Google Core Update + 2 Weird Niche Sites

In today's episode of Niche Pursuits News, we cover several digital marketing topics. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Jared and I cover the following topics during today's podcast: The March 2023 Google Core Update Finishes rolling out and I have poll results to share that show how many sites gained or lost traffic. Elon Mush and 1,000 other tech leaders sign a pledge to pause...

How Emil Shour Grew His Agency Profits to $250k in its 2nd Year While Also Growing 3 Niche Sites

Are you dreaming of launching your own profitable online business? If so, you need to listen to this week's episode of the Niche Pursuits podcast! Emil Shor joins us to share how he leverages his SEO and website-building expertise to grow a business that's largely outsourced. He left work as an in-house SEO and started his own agency in 2021. And with the smart and crafty business structure he's used from the start (which he touches on), he's enjoying big profits while living and working on his own terms. There are a ton of nuggets of wisdom here: He emphasizes...

This Week in Niche Pursuits News: What Jobs Will AI Replace? Google Releases Bard! 3 Weird Niche Sites.

Welcome to another episode of "This Week in Niche Pursuits News!" This is a show where we talk about the most recent industry news, share success stories, discuss our shiny objects, and reveal a few weird niche sites we've run across. In today's episode, I'm joined by co-hosts Jared Bauman and Jake Cain. Watch Niche Pursuits News https://youtu.be/0dTNKm6LI2k "This Week in Niche Pursuits News" Google Bard opens up to beta users. Only US and UK Only in English Rarely cites sources "With Bard having Google's entire index at hand, it is interesting that it struggles to understand areas of content...

Should Bloggers Use GPT-4? Google Core Update Announced! & 3 "Weird" Niche Sites Reviewed

So much has been happening in the "niche" digital marketing world lately that I decided to try something new. I've decided to release a 2nd episode EACH WEEK of the Niche Pursuits Podcast to highlight the most recent online marketing news, stories, shiny objects, and interesting niches we've found. I'm excited to announce what I'm calling, "This Week in Niche Pursuits News!" So, what's some of the latest news that we covered on the show? GPT-4 is released by OpenAI. How does this impact bloggers? Should you use ChatGPT-Plus to write articles for you? Google starts rolling out the March...

How Mike Donovan Sold His 3-Year-Old Tech Blog For High 6 Figures

Mike Donovan returns to the Niche Pursuits podcast for an update on his site. He recently sold a 3-Year-Old Tech Blog for high 6 figures and joins us to discuss all the ups and downs he experienced along the way.

How Shawn Hill Grew His BBQ Site to $25k Per Month in 2 Years

Today's guest on Nichepursuits Podcast is Shawn Hill. Shawn started a website in the BBQ niche and was able to grow it primarily through SEO to $25k/month in about 2 years! Oh, and he also reveals the site URL publicly for the first time. Listen in to learn Shawn's SEO, link building, keyword research, and other site building strategies.

How Kevin Espiritu Grew His Niche Site from $400/Month To an 8-Figure Per Year Brand

Today's guest on Nichepursuits podcast is Kevin Espiritu. Kevin has grown an incredible brand and 8-figure-a-year business, dominating the gardening niche in many significant ways, and he shares how his gardening niche site grew a community of loyal brand followers and got into selling products.

How Shane Sams Became a Millionaire By Reversing The Usual Approach To Bootstrapping An Online Business

Today's guest on Niche Pursuits podcast is Shane Sams. He shares how he became a millionaire by reversing the usual approach to bootstrapping an online business.

How Shelley Marmor Grew Monthly Earnings From $707 to $52,604 in 1 Year With Affiliate SEO

Today's guest on Nichepursuits podcast is Shelley Marmor. Shelley talks about how she grew her affiliate earnings from $8,490 in 2021 to $52,604 in just one month at the end of 2022 with Affiliate SEO.

Keyword Chef Founder Ben Adler Shares How To Choose The Best Topics To Grow Your Blog

On this week's episode of the Niche Pursuits podcast, Keyword Chef founder Ben Adler highlights the proven tactics he's learned over the years to go after the right topics and grow several successful niche sites.

How Forrest Webber Grew to $40k Per Month After Replacing Rental Properties With Websites

In today's podcast we have Forrest Webber who has a portfolio of 20 websites that now generates up to $40,000 in revenue per month. He shares his approach to growing online businesses is one that will surely interest a lot of listeners.

How Nick Musica Managed To Grow a Site to 185 Million Pageviews a Year

In today's episode of the Niche Pursuits podcast, Nick Musica, the former SEO and Content Director of DMV.org joins us to discuss the incredible rise (and subsequent fall) of the site. The talk is wide-ranging and goes in-depth on several important technical aspects of managing small and large sites alike.

How I Grew the Traffic From Google to My 10-Year-Old Blog by 585% in Just 12 Months

In the past 12 months, I've been able to grow NichePursuits.com by over 500%! The traffic growth has primarily come from Google. In this episode, I sit down with Jared and discuss the exact steps I took to see such huge results on my 10-year-old blog.

Want to Boost Your Business without Google? Facebook Ad Tips From Expert Monica Louie

In Today's Episode of the Niche Pursuits Podcast, ad expert Monica Louie gives us the rundown on how to use ads properly to drive highly targeted traffic to your offer or site. And her tips and tactics for Instagram and Facebook ads may even surprise seasoned vets.

Kyle Roof Shares Exactly What Affiliate Site Owners Need To Be Doing For E-A-T

Kyle is a long-time SEO expert. Besides running many successful businesses in the space, he's also known for running hundreds of tests on Google's algorithm over the years to see what actually works. Today he makes his third appearance on the Niche Pursuits podcast to discuss his latest findings on E-A-T!

How Garth Adams Bought and Scaled a Website from $1,200 to $30,000 a Month in Just 18 Months

Today's guest on Niche Pursuits podcast is Garth Adams. He purchased 15 sites, ranging from starter sites to aged domains and sites with existing income since 2020. Today his biggest site gets over 750,000 pageviews and makes over $30,000 per month! Gareth shares what he did to grow this site over 25x in only 18 months.

How Nina Clapperton Went From 0-$10k Per Month in 1 Year By Switching Her Blog's Strategy to SEO

Today's guest on Nichepursuits podcast is Nina Clapperton. She started a travel blog as a hobby which reached 100,000 monthly pageviews, earning an average monthly income of $10,000 - mostly from affiliate income. Nina shares tons of actionable tips and tactics you can use to grow your sites.

How Dustin Hyle Improves WordPress Security, Site Speed, and Email Deliverability

Many of us aren't cut out to be developers, so its best to rely on technical wizards who can complement our strengths. One such person is Dustin Hyle and he joins the Niche Pursuits podcast today to share some of the ways site owners can better protect their sites, increase site speed, and even improve email deliverability.

How Kurt Schmidt's 'Inside The Magic' Gets 40 Million Monthly Pageviews With This Google Discover Strategy

Can you imagine publishing a 500-word article and receiving 5.5 million pageviews within a week? That's what happened to Kurt Schmidt in May 2022. Kurt Schmidt joins Spencer on the podcast to bring us a masterclass on creating engaging content that Google rewards.

How Bjork Ostrom Gets 5 Million Pageviews Per Month & Built a Food Blogging Business Empire With SEO

Today's guest on Nichepursuits podcast is Bjork Ostrom. Bjork and his wife Lindsay started Pinch of Yum back in 2010 as a food blog on Tumblr and today, their site gets between 4 to 5 million page views per month. Bjork shares some of the approaches they've taken to grow their blog and multiple business ventures.

How Jen Biswas Reached $30k+ Per Month By Shifting From Pinterest To SEO

Today's guest on nichepursuits podcast is Jen Biswas. Are you side-hustling on your blog? Working on it whenever you can find time while balancing a job, family, or whatever other obligation you may have? If so, then today's Niche Pursuits podcast episode will give you an incredible boost of inspiration.

How Jon Dykstra Earns $100k Per Month From His SEO-Powered Niche Sites

Today's guest on the Niche Pursuits podcast is Jon Dykstra from FatStacksBlog.com The conversation details topics of building niche websites and some new issues and topics. Jon advises about updating content, the process he uses on his largest website, and how he is future-proofing his websites to protect his earnings.

How Nate Ginsburg Acquired Centuria for 7 Figures: Expert Tips On Buying A Business, Due Diligence, and Financing Online Assets

Today's guest on the Niche Pursuits podcast is Nate Ginsburg. Nate has a background in Amazon FBA and Business Acquisition. He joins Jared today to talk about purchasing Centurica, dropping lots of valuable knowledge bombs for anyone looking to acquire a business now or in the future.

How KK Ezekiel Earns $18k Per Month From A Troubleshooting-Tech Blog

Today's guest on the Niche Pursuits podcast is KK Ezekiel. He chats to Jared about the process he took from the start with the blog and details updating content and provides the exact process he took to make his content worthy of ranking high in the search engines.

How Jason Mills Makes $3k+ Per Month From A 6-Month Old Blog With 41 Posts

Today's guest on the Niche Pursuit podcast is Jason Mills. Jason chats with Jared about aged domains and blog creation. In particular, the focus is on an aged domain case study website he started six months ago, which currently earns him a monthly income of over $3000 with only 41 articles live.

"People First" vs. AI Content: How to Outsource and Scale Quality Content with Carlos Meza

Today's guest on the Niche Pursuit podcast is Carlos Meza. Carlos is the CEO of Crowd Content. Carlos talks to Jared about all things content and what it takes to produce the people-first content that Google wants from blogs and websites.

How To Get More Organic Traffic to Food and Lifestyle Blogs with SEO Specialist Casey Markee

Today's guest on the Niche Pursuits podcast is Casey Markee. Casey is a keynote speaker, author, and SEO expert specializing in the food and lifestyle niche. Casey chats to Jared specifically about the Food niche and provides tips to get better organic traffic from search engines.

How To Build Safe, Quality Backlinks According To Expert Link Builder Jason Malone

Today's guest on the Niche Pursuits podcast is Jason Malone from the popular link-building agency 'We Outreach.' The interview contains expert tips, advice, and reliable information on all things link building.

How Daniel Thompson Built A Digital Marketing Agency Earning $45k Per Month

Today's guest on the Niche Pursuits podcast is Daniel Thompson from Saltwater Digital. He chats to Jared about what it takes to run an agency, including the pitfalls experienced along the way and some of the things he has done to make it a success.

How To Avoid Google Penalties & Algorithm Updates According to SEO Expert Lily Ray

Today's guest on the Niche Pursuits podcast is Lily Ray. She chats with Jared about Google updates in general and, of course, the latest helpful content update. And, she provides tips and advice on keeping your website clear from the penalties that will negatively impact your organic performance.

How Anne Moss Earns $200k Per Month From A Portfolio Of 25 Sites & 5 Million Monthly Pageviews

Anne Moss is today's guest on the Niche Pursuits podcast. The interview starts with Anne briefly explaining how and when she started online. Then, she shares her thoughts on a wide range of topics related to website building, including how she selects a niche topic and the thought process she goes through.

How Jamie I.F. Earns Over $30k Per Month From Affiliate Websites

Jamie I.F. is today's guest on the Niche Pursuits podcast. He shares in-depth advice on all aspects of building a successful affiliate website, ranging from how he verifies and decides on a niche market to his thoughts on retiring once he earns enough money no stone is left unturned.

How Jacky Chou Makes Over $60k Per Month From a Portfolio of Starter Sites

Jacky Chou is today's guest on the Niche Pursuits podcast. Jacky is the founder of Indexy a successful SEO agency. Jacky talks about how he scales his business, buys starter websites, creates content, builds links, and how he manages to operate a portfolio of so many websites.

Mark Daoust On Brokering $200M In Sales Over 12 Months & Tips To Help Sell Your Business For More Money

Mark Daoust is the latest guest on the Niche Pursuit podcast. Mark is the founder of Quiet Light Brokerage. He talks about developing websites correctly and offers some excellent advice for those looking to sell their business in the future. We're talking expert tips and advice from a guy who has been on both sides of the fence.

How Carrie Forest Rebuilt Her Food Blog With SEO To Reach $20k+ Per Month

Carrie Forest is a successful food blogger and the latest guest on the Niche Pursuits podcast. She talks about the content decisions she had to make, her thoughts on Google Web Stories and how you can write stories to get substantial traffic spikes on your blog, plus a lot more.

How Mike Dinich Recovered His Blog To 1.5 Million Monthly Page Views After Google Core Update

Mike Dinich from Wealth of Geeks is the latest guest on the Niche Pursuits podcast. It's the second time he's been on the show, and today he's talking to Jared (Niche Pursuits host) about how to recover from a Google core update.

How Former Pastor Steve Novotny Built A Huge Successful Blog In The Golf Niche

Today's guest on the Niche Pursuit podcast is long-time entrepreneur Steve Novotny. Steve talks about his Golf Website and lays out his specific approach, strategy, and tips for us all to learn from when building our websites and businesses.

How Ben Dankiw Built An SEO Agency That Earned $770k Within 12 Months

Today's guest on the Niche Pursuit podcast is the CEO of Nav 43, Ben Dankiw. Ben is a trained search engine marketing specialist and has built up a successful PPC and SEO agency over the past six years. Ben talks about the differences between freelancing, working for an agency, and ultimately running your own agency.

Ewen Finser On Growing 26 Sites to 300k Page Views in 12 Months

Today's guest on the Niche Pursuits podcast is Ewen Finser. Ewen is the C.E.O. and co-founder of Venture 4th media and Content Teams I.O. He shares his knowledge about launching websites at scale and offers pearls of wisdom and insights from his experience of building hundreds annually.

How Chris Grant Turned a $500 Investment Into a Scalable Part-Time Arbitrage Business

Today's guest on the Niche Pursuit podcast is Christopher Grant from 'OA challenge' and 'Clear The Shelf.' Christopher is here today to talk about arbitrage. It's a popular topic online and a great way to build a side hustle or fully-fledged business. As always, make notes, and enjoy the interview.

How Matt Giovanisci Made $12k From His First eCommerce Launch With Almost No Marketing

Today's guest on the Niche Pursuits podcast is Matt Giovanisci from Swim University and Money Lab. Matt is no stranger to Niche Pursuits, having been a guest several times before, and today, he's back to chat with Jared about setting up an eCommerce section on his website and much more.

How Ken Savage Reguarly Gets #1 on Product Hunt and Grows Traffic Through Launches

Today's guest on the Niche Pursuit podcast is Ken Savage. Ken is the owner of 'Launch Club,' a successful service aggregating various people to help business owners launch their products and grow their website traffic.

How Hilary Erickson Makes $16/Mth From A Pregancy Blog and Prenatal Courses

Hilary Ericksen is today's guest on the Niche Pursuits podcast. Hilary has been blogging since 2005, starting with a mom blog that became a massive hit on Pinterest. Hilary highlights her journey from the start. She discusses what she did in the early days for content and where her focus is today for her two blogs.

How Brandon Saltalamacchia Makes $15k Per Month Using a Video First Approach For His Website

Today's guest on the Niche Pursuits podcast is Brandon Saltalamacchia. Brandon is a website owner and video creator who owns the brand Retro Dodo and explains his background and how he built a website on the back of a successful Facebook group, which he sold for six figures with an impressive 55x multiple.

How Andrew Fiebert Earned $1.2 Million From a Site With Only 430 Posts

Today's guest on the Niche Pursuits podcast is Andrew Fiebert. Andrew explains to Jared (our host) how he almost accidentally got into affiliate marketing from working on the website and podcast. Learning from this experience, he now runs various website affiliate projects, which earns him some pretty serious money.

How Monica Lent Reached $10k Per Month From Her Travel Blog Post-Covid

Today's guest on the Niche Pursuits podcast is Monica Lent. Monica's story is a must-listen if you want tips, advice and strategies on blogging, and also if you ever wanted to know what it was like to be a travel website owner through the pandemic.

The Email Strategies John Ainsworth Uses to Make $10,000 Per Month From a Website Getting Just 20k Monthly Visitors

Today's Guest On the Niche Pursuits podcast is John Ainsworth. He's making $10,000 a month from 20,000 monthly visitors. And in today's interview he's gonna deep dive into how he did it! The income John talks about is staggering, and it's hard not to feel inspired and excited about the possibilities.

How Andrew Amann Launched an App to $100k ARR in Just 12 Months

Today's guest on the niche pursuits podcast is Andrew Amann. Andrew is the CEO of Nine Two Three Venture Studio, a software development agency that invents, develops, and grows online business ventures. Andrew shares his thoughts on how to come up with new business ideas and how to grow them.

How Michael Donovan Makes $20k Per Month From A Tech Niche Blog

Today's guest on the Niche Pursuits podcast is Michael Donovan. Michael's journey into online business began by listening to the Smart Passive Income and Niche Pursuits podcasts and watching videos from Income School on Youtube during his commute to work. Michael talks about the steps he took to create the blog without link building and drops information value bombs for those building niche websites.

How Aisha Preece Makes $10K Per Month From Her Growing Portfolio of Niche Sites

Today's guest on the Niche Pursuits podcast is Aisha Preece. On today's podcast she walks us through the steps she took to grow the site. She shares her strategy for SEO, keyword research, backlinks, and specific tips that anyone can use today on their own websites.

Kevin Indig [Shopify's Director of SEO] On How To Adapt and Win With SEO Changes

Today's guest on the Niche Pursuits podcast is Kevin Indig, the lead SEO director at Shopify. Kevin has a top-level view of SEO and affiliate marketing, and his knowledge will have you sitting up and paying attention from the start.

How Cole Humphus Turned His Photography Side Hustle Into a $1 Million+ Profit Per Year Website

Today's guest on the Niche Pursuits podcast is Cole Humphus. Cole's story is inspiring, exciting, and somewhat unique. He talks about his photography side hustle, which turned into a multi-million dollar business, and highlights his steps to scale the company to seven figures per year.

How Ted French Made $200,000 in 1 Year Using This Aged Domain Strategy

Today's guest on the Niche Pursuits podcast is Ted French who is a is a website builder who has reached some significant success using aged domains. Ted walks us through his first big profit sale and shares the strategies and steps he took to build and sell the site for over $200,000 dollars.

How Alexis Grant Scaled Her Site to 460k Pageviews a Month Using SEO + The Beginning of TheyGotAcquired.com

Today's guest on the Niche Pursuits podcast is former Penny Hoarder executive and successful business owner Alexis Grant. Alexis shares her thoughts on how her journalism background has helped her content writing and she talks about what she did to get it to rank better in the search engines and how she increased traffic by around 80%.

How John Murphy Scaled His E-Bike Site to $3 Million in Sales Using SEO

Today's guest on the Niche Pursuits podcast is John Murphy who has a successful eCommerce website that sells e-bikes. He shares how the site went from a few thousand dollars in revenue to over 3 million within a few years. John talks about his SEO strategy and explains how it's different for eCommerce sites compared to general informational websites.

How Nick Jordan Grows Sites to Over 100k Organic Views a Month Without Link Building

Today's guest on the Niche Pursuit podcast is Nick Jordan. The interview begins with Nick providing an insight into exactly how you can own your niche market's authority through quality content produced with velocity and without overcomplicating things with SEO.

How Chandler Bolt Has Published 7 Best-Selling Books to Grow His Business

Todays' guest on the Niche Pursuit podcast is Chandler Bolt, the author of 7 best-selling books. The conversation and advice during the interview are relevant for website and business owners alike, and Chandler does a great job explaining the benefits and reasons we should all publish a book.

How Charlie Published 1000 Articles and Achieved $5000/month Revenue in Just 1 Year

Today's guest on The Niche Pursuit podcast is Charlie from the Passive Priority YouTube channel. Charlie's story will probably give you the inspiration needed to get started if you're undecided about creating a website. If you've already started, his tips and strategies are sure to help you out too.

How to Grow Organic Traffic From Written Content: Narcis Bejtic Shares Tip and 3 Case Studies

In today's podcast episode, Jared chats to the business manager at Content Refined Narcis Bejtic. Narcis talks about the best time to branch out of the core niche and add different content if you have a website outside of the beginner stage. He offers advice on becoming unstuck and getting the traffic rolling again for those struggling with a stale website.

How Brandon Gaille Grew 3 Sites That Each Get Over 2 Million Visitors Per Month

Today's guest on the Niche Pursuit podcast is Brandon Gaille. Brandon is the host of the popular podcast 'The Blogging Millionaire' Brandon goes deep and provides some great tips and solid advice for a range of topics that most website builders will find super interesting.

Greg Elfrink's Tips On Buying & Selling Websites: Including 7 Figure Businesses

Today's guest on the Niche Pursuits podcast is Greg Elfrink. Greg has a background in SEO, content marketing, website building and has been the head of marketing at Empire Flippers since 2016 today, he shares lots of tips and tricks on buying and selling websites.

How Emily Dyson Went From 80% Pinterest Loss to Major SEO Win

Today on the Niche Pursuits podcast, we have Emily Dyson. Emily has been building websites for a few years now, and this conversation has a primary focus on her most popular website which she started in 2018. We talk about keyword research, topical authority, and how AI plays a significant role in Emily's content approach.

How Luke Jordan Went from a Google Penalty To 1 Million Visitors and $42,000 a Month

Luke Jordan is today's guest on the Niche Pursuits podcast. He shares his website story, which could also be labelled a website drama! The podcast interview offers many pearls of wisdom for website builders, but the core message is about going all-in on a site when your website takes a hit and looks doomed for failure.

From Pandemic Hit to Growing Family Furniture Business: Charles Floate Shares SEO Tips & Strategies

Today's guest on the Niche Pursuits podcast is Charles Floate, an SEO expert who has been in and around the SEO space for 14 years. Charles talks about the importance of treating your website as a real business and provides valuable insights into the strategies used to get a website back on track and thriving again.

The End of Niche Site Project 4! How I Sold My Niche Site for Over $250,000

Today, I want to share why I sold my site OwnTheYard.com, how much I sold it for, and what's next. I was able to sit down with Jared Bauman and record an entire interview to recap the history of Niche Site Project 4, the exit, and all the details.

Joe Valley's Strategies and Advice After Brokering Over $100 Million of Online Businesses

Today's guest on the Niche Pursuits podcast is Joe Valley, the author of the newly released book 'The Exitpreneur's Playbook.' Joe talks about selling your business from the beginning rather than when you want to sell and offers advice for getting prepared and ready to make the process smoother.

How Mike Dinich Built an SEO Focused Personal Finance Blog with 700k Visitors a Month

Today's guest on the Niche Pursuits podcast is Mike Dinich. Mike touches on the strategies he used to hit nearly 700k monthly visitors and provides an interesting take on how he grew his website to hit some great income numbers like the 30 thousand dollars he earned in revenue last month.

How Spencer Haws is Focusing, Scaling, and Removing Himself from Business Operations

Today's guest on the Niche Pursuit Podcast is Spencer Haws yes, the guy owns this very Podcast and the Niche Pursuits website. Spencer's aim with this podcast episode is to update the listeners on his plans for the website and to explain why he's no longer the face of the Podcast and Youtube channel. He also wants to answer the questions that the Niche Pursuits audience would be interested in hearing about.

How to Ranking #1 for High Volume Keywords, Information Gain Score, and Other SEO Strategies with Steve Toth

SEO expert Steve Toth is the latest guest on the Niche Pursuits podcast. Steve has a long history in the SEO industry. He started in 2010 as a copywriter running a web development company blog, which led him on his journey into search engine optimization.

The Future of Displays Ads with Eric Hochberger, Mediavine Co-founder

Today's guest on the Niche Pursuits podcast is Eric Hochberger, one of the co-founders of the ad-management company Mediavine. The topic of conversation during the chat is the worrying future of the Ad Revenue industry for content creators and Ad sellers.

How Carl Broadbent Went From Losing His Job to Successful Affiliate Marketer

In today's episode we interview Carl Broadbent. Carl shares his knowledge, strategies, and approach to many aspects of website building and affiliate marketing. We discuss how entering a competition at Income School changed his life and the pearls of wisdom he received from the experts who came to his home to coach him one-to-one.

How Emilia Gardner Quit Here Job As a Lawyer To Make Money Online

Today's guest on the podcast is Emilia Gardner. Emilia is a former Lawyer turned website builder who quit her job to learn how to make money on the internet. In this podcast sheoffers advice about the tangible and intangible benefits of website creation. She talks about the importance of accountability and staying focused on a project until successful.

How Morten Storsgaard Makes Mid-5 Figures a Month With This Unique Approach To Building Profitable Niche Websites

Today's guest on the podcast is Morten Storsgaard fromPassiveIncomeGeek.comwho shares his story and offers actionable insights into his unique approach to building successful niche websites. In the podcast, Morten talks about the no-nonsense strategy that has brought him success.

How Kyle Kroeger Grew a New Niche Site From 0 to 100K a Month Traffic

Kyle Kroeger is our guest on the podcast this week - he's been building niche sites for 10+ years as a side hustle, but has recently quit his job to go full time into online marketing. Jared and Kyle discuss his larger than average website portfolio, How he gets rapid growth in the first year and much more.

How Marty Quit His Soul-Sucking Job with Display Ads and Affiliate Websites

How would you like to replace your full-time income from a regular job with the revenue you generate from affiliate and display ad websites? That's the story of Marty McLeod who joins us on the podcast this week. In this podcast we discuss various topics like How to identify competitors, How to pick a niche and more.

How Kyle Roof From Page Optimizer Pro Gets Big Results From On-Page SEO

In this episode we have Kyle Roof with us who is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. We discuss various On-Page SEO strategies, building an SEO tool without a dev background and much more.

How Shawna Newman Builds and Flip Niche and Authority sites

Online marketer Shawna Newman is our guest on the podcast this week. She is a veteran affiliate marketer, having been full-time in the industry since 2009. She also has a ton of experience in flipping websites, building sites on aged domains, and adapting her overall strategies based on data. Every topic associated with content sites is discussed in this interview

How Stephen Hockman Sold a 1 Year Old Affiliate Site for Over $100k

In today's episode, I interview Stephen Hockman of SEO Chatter and we discuss everything about starting up new websites the right way, internal linking, SEO, site structure, and a whole lot more. He's grown many affiliate sites, been through Google penalties, recently sold a niche site, written a book, and is currently building an SEO site in public, all the while sharing his strategies.

Mike Vranjkovic Of Empire Flippers Capital On Website Investors And Operators

The managing director of Empire Flippers Capital, Mike Vranjkovic, joins us on the podcast this week. Mike goes into the background of EF Capital and shares all the details of how it works. He also discusses what it's like to be an accredited investor vs what it's like to be an operator in this program.

Jason Lee From The FBA Flipper On Amazon FBA Businesses Today

This week we're joined on the podcast by Jason Lee from TheFBAFlipper.com. The FBA Flipper helps buyers to purchase reputable China-based Amazon FBA Businesses and the discussion therefore largely revolves around Amazon FBA businesses. Jason started out in the industry working at Empire Flippers, one of the top brokers for online businesses. They sell a wide range of online businesses from Amazon FBA to affiliate sites. During this time Jason was living in China and became an expert in the Amazon FBA market in that market specifically. Jared Bauman is our host on the podcast, and he and Jason spend...

Jesse Lakes From Genius Link On Doubling Your Affiliate Earnings

Jesse Lakes from Genius Link joins us for his second appearance on the Niche Pursuits. Genius Link is both an affiliate link tracking and management tool and a way to potentially increase earnings through link localization and by presenting multiple buying options to your audience. Jared Bauman (our podcast host this week) and Jesse have an in-depth discussion on link localization. Jesse has a ton of great data showing that this approach can more than double affiliate earnings. He also talks about Genius Link's product 'Choice Pages' that make presenting multiple offers to an audience more streamlined and effective.

How Sarah Stromsdofer Accelerated Her Niche Site Growth With Link Building

Sarah and Brad Stromsdofer join us on the podcast this week. This couple started their blogging journey in 2016 and dabbled in many ways to make money online, but ultimately decided to focus on a blog in a niche they were experts in. In the interview, we go through the journey that started in 2016 and follows it to today where the site is now making over $5000 per month. In 2020 they started a new site. They decided to use Stan Ventures link building services, which, as Sarah shares, really accelerated the site's growth. Enjoys this latest episode as...

Mushfiq's 5 Step Process for Buying and Flipping Over 180 Websites

Mushfiq S joins the Niche Pursuits podcast once again. This time the discussion revolves around how to find the right websites to flip and what comes after that. He even shares the domain of one of his most recent purchases with us. Mushfiq has a 5 step process when buying and flipping websites. Each of these 5 steps can be expanded upon greatly, and that's exactly what our host Jared Bauman and Mushfiq do. Mushfiq shares how he does what he does, and how you can best do it as well. Anyone interested in online business is going to love...

How Mohit Tater Vets Online Businesses Investments

Jared Bauman is the host of this week's podcast, and he is interviewing Mohit Tater, the CEO and founder of Blackbook Investments. Blackbook Investments specialize in online business investing. This includes buying and selling content and affiliate sites, service and subscription sites, Ecommerce businesses, and SaaS companies. They're working with both large and small investors and have a range of funds/group-buy options. They discuss the numbers for both operators and investors. They also talk a lot about growing and selling websites. Mohit shares how he failed to start and grow a new site, and instead turned to Flippa to buy...

How Ricky Kesler Helped Build Income School Into A 6-Figure Per Month Business

I've just had the opportunity to interview Ricky Kesler from IncomeSchool.com. This is an interview that you're not going to want to miss because he has a huge announcement - Jim is leaving Income school! While the news is about a week old now, we're going to hear a lot more on what's been happening behind the scenes. Ricky is taking over full ownership of Income School and all that the business entails. That includes multiple successful niche sites, Project 24 (their niche site course), the Income School YouTube channel, and everything else associated with the business and brand. Listen...

AJ Saunders $6000 Per Month Affiliate Marketing Strategies

AJ Saunders started out as a musician, owned a jewelry store, produced kindle books, and now owns an affiliate site that is making over $6000 per month - and we get into all of that in the interview. You'll not only hear about how he got into affiliate marketing but specifically how he's built up this affiliate site making over $6k per month. The site is about 3 years old and has over 1 million words of content - that's a whole lot! So he has some good processes in place for hiring authors and writing his own content. He...

How Chelsea Clarke Makes $90K Per Month With Her Online Business

Chelsea Clarke from Her Paper Route and Blogs For Sale shares her online business journey with us on the Niche Pursuits podcast. Chelsea has multiple different online businesses, but she got her start in (and loves) affiliate marketing. She has been able to build thriving communities with her sites and is big on email lists. She has some great practical tips on both how to be better at affiliate marketing, and how to be better at owning and running a business more generally. She has a ton of experience in online business and there is a lot we can all...

$80k Per Month with Twitter?! How Keval Shah Has Rapidly Grown His SEO Agency

Keval Shah is the founder of an SEO agency that is especially for e-commerce websites. It's called Inbound Pursuit and Keval joins us to tell us all about it. His SEO agency is helping many businesses drive traffic to their e-commerce stores and dramatically increase their sales. After a short period of time, the agency is now averaging $80K per month. How has he done it? Besides being an authentic and hardworking person who is willing to take risks and test things, Twitter has been the biggest driver of growth.

Nick Loper's 6 Figure Exit and 10,000 Downloads a Day

I'm really excited about our guest today on the podcast - Nick Loper from Side Hustle Nation! Nick is not only a really well-known blogger and podcaster, but he's also one of the nicest guys that you could meet. While he runs multiple sites, Side Hustle Nation is his focus right now, which has grown massively since Nick was last on the podcast all the way back in 2013. In the interview, we talk a lot about the Side Hustle Nation blog, covering: how it's making money through affiliate revenue his really well put together SEO strategy how he selects...

How Sam Bass Is Matching Website Investors With Website Operators

Where do you go if you want to invest money into a website but you don't actually want to operate that website? Or on the flip side, what if you are a skilled website operator but don't have a lot of money to invest right now? Where can investors and operators find a match? That's the problem Sam Bass is trying to solve with ChiefOperators.io. Chief Operators is a platform where website operators and website investors can get connected and decide if they want to do a deal together. Sam summarizes the business as "a community that helps proven website...

How 2 Dads Grew a Mom Blog to Over $13,000 Last Month

Back in 2018, a business partner and I invested together in a niche website. I had not long sold my Amazon FBA business and wanted to invest some of that money into another online business. We decided to try and find an off-market deal rather than going through a broker. My partner and I started by looking around in private Facebook groups dedicated to website owners. We would simply ask if there was anyone looking to sell. After a lot of back and forth with various potential sellers, we found the site we would ultimately buy - a mom blog!...

How This YouTuber Makes $40K Per Month With Affiliate Marketing

What do you do if you have a niche website that's already getting some traffic but you also want to get additional traffic from youtube? Or how do you start a YouTube channel from scratch and find a subject that you know is actually going to be able to rank on YouTube and make you some money? Today on the podcast I'm talking with Eric - he is a YouTube expert. In fact, he is now making over $40K per month from affiliate marketing on YouTube. He makes a bunch of videos in various niches, and he's learned a process...

$5,818 Last Month!? How My Website About Squirrels and Other Backyard Stuff Makes Money

Last month, OwnTheYard.com made $5,818 and this month its on track to make more than that. Today, I'm going to show you exactly how its making its money and where it's getting its traffic. I show earnings, expenses, traffic, and internal link strategies with Link Whisper. I also discuss my future plans for the business.

How Dom Wells Of Onfolio Plans On Taking A Niche Site Portfolio Public

How would you like to own a portfolio of content sites that you eventually plan to take public? Well, that's exactly what my guest Dom Wells from Onfolio.co plans to do. He has a portfolio of sites that he's managing for clients and a portfolio of sites that Onfolio own themselves. These are sites that they've acquired and now manage. They plan to eventually scale that business and go public. In fact, in the next year, they plan to have a direct listing in the public markets. In the podcast, we talk about Dom's history, how he started building content...

How Laura Roeder Uses Content Marketing to Scale 2 SaaS Businesses: Meet Edgar and Paperbell

On this episode of the Niche Pursuits podcast, we interview Laura Roeder. Laura is the founder of Meet Edgar, a social media success tool that has grown rapidly. She is also the founder of a new software tool called Paper Bell, a scheduling and payments software for coaches. What do you do when you have an extremely successful SaaS business that's doing multiple millions per year in annual recurring revenue (ARR), but then you have a new idea for a software tool? Do you then go and build that software tool? I really enjoyed this discussion with Laura, not only...

How Andy Humphrey Went from Shark Tank Failure to 7 Figure a Year Sprinkler eCommerce Business

Andy Humphrey, aka 'the Sprinkler Nerd,' is our guest on the Niche Pursuits podcast this week. He owns and operates SprinklerSupplyStore.com, an e-commerce business doing over $1 million in sales on Amazon, and multiple times this through their own website. He has started many e-commerce stores, beginning with his Christmas lights store 'Super Twinkle' all the way back in 2004. Andy has almost 20 years of experience doing e-commerce, so he's a wealth of information and advice. He was even one of the entrepreneurs on the second season of Shark Tank while looking for funding for his eco mower project!...

Dave Finberg On How To Rank On Page One Of Google!

David Finberg was first introduced to computers by his dad at age 6 before the internet was really a thing. However, it wasn't long after this that he started building websites for friends and family and made his first dollar online. At age 9, he put together a website for his grandfather and made $20! He's come a long way since then and is now the founder and CEO of Peaks Digital Marketing, an agency focused on content marketing, web design, and SEO. Dave joins Jake Cain on the podcast to share his story.

How Stacy Caprio Buys And Grows Websites Bought Off Flippa!

Stacy Caprio has bought many online businesses off Flippa and increased their revenue quickly. After purchasing a few sites that flopped, she finds herself earning enough to move into her dream apartment in Chicago. Listen to her story & find out how she does it!

Kelan Kline from TheSavvyCouple Quit Full Time Job After Making First $50

Kelan Kline and his wife Brittany started thesavvycouple.com. Early on the site was only making $50/month, but Kelan was so excited and ready to go all-in he quit his full-time job. It was a good thing he did. The site is now generating six figures a year. We talk about SEO, HARO Outreach, and how the SavvyCouple is leveraging sponsored posts to make a significant amount of income for their site.

Fresh Link Building Strategies with Eric and Sebastian from DOFOLLOW.IO

Today I have a great interview with two people that are experts at link building. Eric Carroll and Sebastian Shaffer from the link building agency dofollow.io. They have been part of the niche and affiliate website community for many years now, and their agency specializes in building links to these types of sites. Both Eric and Sebastian own and run affiliate sites, so they know what site owners are looking for and how to run successful campaigns. They have owned and run the agency since 2017, have a ton of experience, and an interesting background. One that is related to...

Sean Markey's Strategies for Buying, Flipping, and Building Sites With Expired Domains

In today's episode, I interview Sean Markey and we discuss everything expired domains: how to find them, how to flip, and how to build successful sites using aged domains. He has been on quite the journey including selling a CBD affiliate site in the high 6-figures and much more.

How Travis Jamison Went from an 8-Figure Exit to Starting an Online Investing Community with Investing.io

We had Travis Jamison back on the podcast recently to talk about Investing.io. We cover Travis's 13-year entrepreneurial background, which includes: Ecommerce companies An SEO agency A domain flipping service Angel investing and more Travis obviously has a diverse background and experience in a range of online business and investing circles.

How Rich Howard 301 Redirected His Way To 140,000 In Organic Traffic!

It's great to have Richmond Howard on the podcast this week. Rich has found a way to successfully grow his niche sites all while working full time as a pastor, studying for a master's degree, and being a husband and new dad! 3 or 4 years ago he was in a job that he hated and was looking for something new. He heard about blogging and affiliate marketing through listening to podcasts and decided to give it a go. He started a finance blog and worked half-heartedly on that for a couple of years, but it didn't really come to...

How I Quit My Job Building Micro Niche Sites 10 Years Ago! Online Business Lessons Learned

On March 11th, 2011 I quit the corporate world and I've been a full-time entrepreneur ever since. Quitting my job was scary.

The $6 million Affiliate Site Exit! How Larry Ludwig Used SEO to Grow and Sell InvestorJunkie.com

I'm excited to have Larry Ludwig on the podcast! Larry has been building websites for decades. He was doing web development and web hosting in the 90s. However, he eventually started building his own blog, InvestorJunkie.com. He grew this site from scratch to a 7 figure exit in 2018. In fact, he sold the business for $6 million! That's a life-changing amount of money! So, during the interview, we dive into the weeds on how he built the site. We discuss why he built the site, keyword research, content strategy, why user intent is so important, the type of team...

How Gharav Dhir Scaled a Website from $70 to $6,000 a Month in Just 10 Months

How would you like to buy a site making $70 a month and then 10 months later its making $6,000 a month? Well, that's the exact story we are going to tell with Gharav Dhir. Gharav has been building niche sites for a while, but he happened to buy a site from MotionInvest.com in April 2020. Gharav also runs the content service called ContentForWeb.Site.

How Colin Ma Sold 2 Affiliate Sites for Six Figures in a Single Year

I'm excited to have Colin Ma on the podcast! I've known Colin for a couple of years and actually had the pleasure of meeting him in person a few years ago at a conference. Colin has been building niche sites for years and in 2020 he had not 1, but 2 six figure exits. One of these sites was one that he built from scratch. The other site he bought, quickly grew, and sold within in a period of about 6 months. He has a ton of great strategies related to building a team, content idea generation, and link building...

How Yoyao Shea Bought and Quickly Grew a Content Website from $20 to $6,800 a Month in 6 Months

Yoyao Shea bought a site for just $2,000 in mid-2020. The site was making less than $100 a month. After about 7 months, the site was making $6,800 a month! He also bought a second website around the same time that cost even less than $2,000 and now it's making $5,000 a month. How did Yayoa Shea increase the earnings of these sites so much? Well, today he is going to share his story of buying 2 sites, what he did to grow the sites, and how much money they are making now. He purchased these sites around the middle...

SEO since 1999?! Learn Steve Wiideman's SEO Strategies for eCommerce and Affiliate Marketing

Today, I'm excited to share with you an interview I did with Steve Wiideman from Wiideman.com. Steve has been in the SEO industry since 1999...a dinosaur in internet years! His first job out of college was doing SEO and search engine marketing. So, Steve bring all of his SEO knowledge and experience to the podcast today. In particular, we discuss how his SEO consulting group is working with clients doing local SEO, eCommerce SEO, and much more. During the interview we discuss specifically how the Wiideman group helped Bob's Watches: eCommerce SEO Bobs Watches has grown to over $40 million...

4 Unique Link Building Strategies Using Email Outreach with Jeff Oxford

Jeff Oxford is the founder of Link Hunter and has been in the SEO industry since 2010. He shares 4 really unique link building strategies that get results. Listen in to hear Jeff's story and to get some high quality link building ideas that don't involve guest posting.

How to Perform SEO Tests with Matt Diggity

How can you know when you make a change to your website that it's not hurting your rankings in Google? Well, you can set up SEO tests. Today, I'm excited to share my recent interview with Matt Diggity where he drops some serious knowledge bombs as it relates to SEO tests, affiliate marketing, ranking in Google, and much more. Why SEO testing? Well, there's a lot of noise in the SEO industry. You can listen to one expert or you can listen to another person and not know if they're an expert. And of course you can try to listen...

How Azedine Djedid Used Aged Domains from ODYS Global to Grow a Site to 13,000 Visitors a Day

Listen in to hear how Azedine Djedid tested out multiple aged domain services and why he now only buys through ODYS Global. Azendine was able to start a new site with an aged domain and grow it quickly to 13,000 visitors a day. Read his entire story here.

How Saud Juman Used the Creative Well and Content Marketing to Start, Grow, and Exit Policy Medical

How do you constantly come up with good ideas? How can you know what direction you should go in your business when you have a busy schedule and very little time to just think? In my interview today with Saud Juman, we discount how to tap into the "creative well" and what exactly that is. Saud started a company called PolicyMedical.com almost 18 years ago. He exited the company about 2 years ago. Policy Medical is a SaaS company that serves hospitals primarily to organize their policy documents. Saud has a great creative framework for: coming up with new SaaS...

How to Analyze Links from Agencies Before You Buy: Interview with Sujan Surkar from One Little Web

One Little Web is a reseller-friendly SEO & content services owned by Sujan Sarker. Today, I'm sharing an interview that I recently did with Sujan. As you know, backlinks can be a big help to your site, if done properly. If you get excellent links and you see your traffic soar. Get a backlink penalty and watch all your traffic and income disappear almost overnight. With such a fine line between success and disaster, you shouldn't take outsourcing backlink generation lightly. So, during my interview, I specifically ask Sujan what type of due diligence potential customers should take when analyzing...

Why Tom Drake is Deleting 1,000s of Blog Posts: SEO Strategies + How to "Revive" Old Blogs

Why is updating website and content auditing popular right now? Well, 10 years ago, people didn't need to audit their websites. It wasn't a thing. Generally speaking, websites we're pretty new. Now that sites are getting to be 10, 15, or 20 years old. There's a lot of upkeep and maintenance. Some are referring to this problem of old "blog content decay". If I'm looking ahead to the future, I think this will be a much more common topic and problem, and process that people follow in the coming years. In my latest podcast, I sat down with Tom Drake,...

Templatic Turnaround Story: Buying A WordPress Theme Business and Recovering From a Google Core Update

Anthony Presley and a partner recently purchased Templatic Themes in 2018. The business has over 120 premium WordPress themes and plugins. When they bought the business they had a vision to grow it, but there have been a few major bumps along the way. Listen in to hear how Anthony and his team have tackled these challenges and even recovered from the May 2020 core Google update. If you are interested in SEO, WordPress themes, or buying online business you will enjoy this interview. Anthony is also offering the Niche Pursuits Audience over 50% off the Templatic Club Membership. This...

Private Equity for Niche Sites?! Michael Bereslavsky of Domain Magnate Investment Strategies

Michael Bereslavsky of Domain Magnate is bringing private equity to online niche businesses. Learn more at: https://www.domainmagnate.com Since 2004 Michael has been building online businesses. Over the years, he's had plenty of hard lessons and unique experiences. He found the best complementary strengths and profitability in buying, managing, and selling websites. Today Michael is now the founder and CEO of Domain Magnate, a micro private equity firm specializing in buying and growing online businesses under $1m. In addition, Michael is now a partner at Deal Flow Brokerage. Listen to the interview to hear how Michael started, and a few of...

Publishing 1,000,000+ Words a Month: The Process Behind Jon Gillham's Content Writing Service

I'm excited to have Jon Gillham back on the show! Jon is the founder of the content writing service, Content Refined. During the interview, we not only talk about how he built the company but the entire process behind how they create content at scale. They do anywhere between 1,000,000 to 3,000,000 words a month on average! That's a lot of content. We dive into how they use statistics and competitor analysis to create content that is most likely to rank in Google. Jon also shares a couple of examples of sites using Content Refined that have grown significantly in...

$30k/Mth Fashion Blogging for Men?! How Brock McGoff Grew "The Modest Man"

Brock McGoff owns the website TheModestMan.com which now generates over 400,000 visitors and $30k in revenue per month. Over the years of building websites, Brock has learned a lot. Including getting hit by the first Google Panda update taking his traffic down to virtually zero. Since then, Brock has made every effort to make sure a Google penalty would never happen again and only aims to build content and links that he is genuinely proud of creating. So how does someone go from a corporate employee to a fashion influencer? Listen to this interview to find out.

175 Website Flips?! How Mushfiq Grows Website Purchases 10x with These Easy Wins

Mushifiq is the owner of a popular website flipping newsletter and EasyWins.io. To date, he has completed over 175 website flips, whether buying, selling, or brokering website deals. How did he manage to flip so many websites? He's created systematic processes of "easy wins". These easy wins are tasks, or site improvements often overlooked but take relatively little time to complete and provide a big impact.

Scott Voelker's 19 Year Journey From Home Builder to Amazing Seller to Online Business Builder

Scott Voelker may be a new grandparent but has the energy of a teenager. This year marks his 19th year being self-employed, and although he is slowing down to focus more on family, his workload at Brand Creators is still more than most will tackle in a lifetime. Running the Rock Your Brand Podcast is his primary focus with nearly 900 episodes and 16 million podcast downloads, but that's just the start. Last year Scott checked a few things off his to-do list: Wrote the book Take Action Effect. Ran a high-level mastermind (10 people at $25,000 to join). Completed...

The Future of Podcasting: How Craig Hewitt Uses Trends and Content Marketing to Grow Castos

Craig Hewitt is the founder of Castos, a popular podcasting platform. I met Craig 4 years ago at RhodiumWeekend.com when Craig ran the podcasting editing and service-based business, Podcast Motor, before he built Castos. Today, Podcast Motor and Castos have merged into a SaaS company for hosting and analytics for your podcast. They also still offer a complete podcast editing and transcription service. As we will dive into during the show, Craig also shares how he purchased the Seriously Simple Podcasting WordPress plugin before he ever started Castos with the idea that they could perhaps leverage it into a SaaS...

How Nathan Barry Built ConvertKit to $2.1 Million Per Month and Bought a Ghost Town

In this Niche Pursuits podcast episode, we discover the key themes that made ConvertKit a success. ConvertKit is an email marketing platform started by Nathan Barry, a former designer and author, in 2012. The software is now generating $2.1M monthly revenue, has been listed on the INC 5000 numerous times, and founder Nathan Barry recently invested in an actual Ghost Town.

How to Buy and Grow a Website 5x in Just 7 Months

Today, I'm excited to share an interview I conducted with Jared Bauman, a long time Niche Pursuits reader. Jared and I sat down to discuss a recent site he purchased and how he grew it 5x in just 7 months. He took the site from earning around $200 a month to now over $1,000 a month! Jared's website purchase criteria: 1. Ranking Articles 2. Consistent Revenue 3. No Backlink Profile 4. Monthly Traffic over 3,000 Pageviews 5. No Premium Ad Network How to Grow a Purchased Site 1. Site Audit and Repairs 2. Add Buy Buttons and Tables 3. Keyword...

How I Built and Sold a Software Company for 7 Figures: The Untold Story of Long Tail Pro

In 2010, I launched Long Tail Pro, a keyword research software tool. Over the next 5 years, I grew the company from 0 to about $1 million in revenue per year. I sold that company in 2016. Today, I share the "untold" story of Long Tail Pro and what has happened since I sold the company, along with some of the valuable lessons learned along the way.

Behind the Scenes of a Skyscraper Link Building Campaign with Mark Mars from Niche Website Builders

Today, I brought Mark Mark from Niche Website Builders onto the show to discuss my recent order of a Skyscraper link building campaign for one of my niche sites. We dive into how they started their agency (Niche Website Builders), what types of services they offer, and more. Then we spend time looking behind the scenes of what happens when they create a link building campaign, how they do outreach, and everything that is involved.

Google is Forcing a Major Shift in My Blogging Strategy

Over the last little while, I've come to the realization that I need to make a major shift in how I blog. All thanks to Google.

How Marcus Krupp Built an Unlimited Wordpress Development Service Called WPTangerine

Unlimited WordPress development? WPTangerine is a service I had never heard of until recently. I was a bit surprised when I heard they had been around since 2015 and came highly recommended by someone in my network. In my podcast, I interviewed Marcus, the co-founder of WP Tangerine. We dive in and talk about how he built his business and how WPTangerine has grown to nearly 600 paying clients with 60 full-time employees.

I'm PAUSING My Dead Email List Case Study: Here's How Much $$ I Made

I started a case study to try and revive a dead email list of about 20,000 subscribers. However, it turns out my domain reputation is bad for this particular domain (my other email sending domains are excellent). So, my emails have primarily been going to people's junk folders, leading to terrible open rates. As a result, I'm PAUSING this email case study UNTIL I can improve the domain reputation. I'm working with an email expert and using a tool called "Mail Warm" that will likely take 2 to 3 months to show significant improvements to my domain reputation. However, there...

How to Use Artificial Intelligence for Content Marketing and the Future of SEO with Jeff Coyle from MarketMuse

MarketMuse uses machine learning and artificial intelligence to analyze content, suggest topics to cover, and create better content. It works best for SEO writers who want to develop highly effective content marketing strategies not based on gut instinct. I've also recently been hearing all the news about GPT-3, robots writing articles, and wondering how all of this will impact content generation for bloggers and SEO's in the future. I wanted to dive more into the subject and could not think of a better person than Jeff Coyle to explain what's going on. I'm excited to share this interview I did...

Why Bart MacDonald is Leaving $10 Million in Funding to Invest in SaaS Businesses

Learn why Bart MacDonald of BloomVP.com left the previous company that he founded and raised $10 million for. + Bart previously founded and help raise funding for the SaaS company, Sapling HR. However, he recently stepped down from the CEO role at Sapling to found Bloom VP, a venture firm focused on SaaS. Listen in to hear Bart's strategies and why he is so bullish on SaaS.

How Matt Diggity Grew 2 Sites to Nearly $100,000 a Month with Link Building and EAT Strategies

Matt Diggity is someone that has been buying, building, and growing affiliate website for a long time. In fact, I had him on the podcast about a year ago to discuss some of his background. Since then, I've stayed in touch with Matt and he started sharing more and more about the recent success of a couple of websites that he purchased. These 2 sites have gone from making less than $1,500 a month combined to nearly hitting his goal of $100,000 per month (combined earnings) before the end of this year! And all of this growth has happened in...

How to Build and Exit a Website for Mid-6 Figures Using the Shotgun Skyscraper Link Building Technique

Mark Webster and Gael Breton are from AuthorityHacker.com and have been in the authority website space for a long time. Listen in as we discuss how they took a website from scratch to a mid 6 figure exit. We dive into how they: Sold a niche site for over six figures they built in 18 months Negotiated affiliate deals three times higher than the public rates Develop their trademarked Shotgun Skyscraper strategy Create successful frameworks to identify keywords and much more. Full blog post at: https://www.nichepursuits.com/shotgun-skyscraper-link-building/

How Dave Chesson Built his $9k Per Month Kindle Publishing Business and $40k Per Month Niche Site

Dave Chesson has self-published nine books on Amazon that now have a combined revenue between $7-9k a month. How does he do this? He describes it as the "Long Tail Pro" of Amazon. Finding undervalued Amazon keywords that drive traffic to the book. He uses his niche sites to drive traffic to his books. We also discuss how he's built a $40k/month niche site by partnering with a true expert in the field.

Is Substack the New Blogging?

Substackis a platform where independent publishers can easily earn money from their writing with paying subscribers. Substack allows publishers to collect payments from subscribers and publish their content online and in email format. If you do some googling or twittering, you'll see that Substack is pretty hot right now. They got some $15 million-ish fromAdreessen Horowitzand it feels like publishers are flocking there.

How Ezoic Compares to Mediavine and Adthrive: Inteview with Tyler Bishop, CMO of Ezoic

Did you know that more large sites (over 1,000,000 pageviews a month) use Ezoic when compared to Mediavine or Adthrive? Tyler Bishop is the chief marketing officer for Ezoic and during this interview we discuss how Tyler got involved in Ezoic and what the company does. We also dive into some of the common misconceptions about Ezoic; such as how it compares to Mediavine and Adthrive (or other ad shops). Does Ezoic slow down your site? You might be surprised at Tyler's answer. How does artificial intelligence play a role in Ezoic display ads? If all ad shops (like Mediavine...

How Matthew Allen Built AmaLinks Pro While Working as a Full-time Truck Driver for FedEx

Matthew Allen is no stranger to online side hustles. He has been dabbling in online business for about a decade now. He even started a blog over at DumbPassiveIncome.com. Despite driving a delivery truck full-time for FedEx, he's still managed to find time to create AmaLinks Pro; an all inclusive Amazon Associates WordPress plugin. Amalinks Pro allows you to quickly create professional-looking call to action buttons, showcase boxes, product comparison tables, and much more. Today, we'll discuss Matt Allen's story and how and why he created AmaLinks Pro.

How to Make $11.15 from 1,900 Email Subscribers!! Reviving an Email List Case Study Update

I started a case study about a month and a half ago to try and revive a dead email list. This is an email list that has been collecting dust for a "Mom" blog that I own. The site makes several thousand dollars every month from Ezoic display ads and Amazon associates. However, I wanted to see if I could monetize the email list that had been ignored for over a year. My earnings since the project started? $11.15! Well, the numbers don't lie...I still have work to do. Listen in to hear the update and plans moving forward.

Is Artificial Itelligence, like OpenAI's GPT-3, Going to Destroy Niche Website Builders?

Artificial Intelligence for article writing is getting much more advanced. Tools like GPT-3 and First Draft by MarketMuse.com are making quality content production much easier. Will this eliminate the need for human writers? How will this impact the Niche site space and blogging in general?

How Matt Paulson Grew MarketBeat.com to $10 Million a Year

Matt Paulson has grown MarketBeat.com to $10 million in revenue through SEO, email marketing, and much more. Listen in to hear how he uses email sponsorships to monetize his audience and SEO strategies used to grow his traffic (now at over 15 million visitors a month).

The Motion Invest Story After 1 Year + How to Get $100 For Listing Your Site

Almost exactly a year ago, my partners and I launched Motion Invest as a new way to buy and sell content sites. We've delivered on being a fast and easy way to buy or sell content sites. Our original plan was to buy sites ourselves, so we would only buy sites that we felt strongly enough about to put money behind. We still buy sites directly if you are looking for a quick, all-cash deal. However, over time more and more people wanted to see if they could get a higher price on other marketplaces than what we were offering....

How Adrian Diaz is Building Affiliates Sites on the Side as a Full-time Construction Worker

How does someone with a full time job as a construction worker and a small child find the time to build an online business? Adrian Diaz has enthusiasm that is infectious. Listen in to hear how he stays motivated to build his affiliate business and youtube channel.

The "Untold" Story of Growing Brand Builders with Brady Cargle

Brand Builders has come a long way. If you were familiar with Brand Builders 1 or 2 years ago, what you see today is drastically different. Today, I hop on a call with Brady Cargle, the manager of Brand Builders and talk about the evolution that Brand Builders has taken over the past 2 years and why it's become a very interesting business. In full disclosure, I am now a part-owner of Brand Builders, but I'm not involved at all in the day to day operations (so don't send me a customer support email :)). I'll share the story of...

How Clarence Cheang Built a $17k Per Month Amazon FBA Business Despite the Competition

Listen in to learn how Clarence Cheang has built a successful Amazon FBA business, despite all the competition. Amazon is getting more and more competitive each year, but Clarence shows that new FBA sellers can still make it as his business is less than 2 years old.

Dead Email List Case Study Update: Attempting to Improve Domain Reputation (Ep. 189)

In this second update on my recent case study update, I discuss what I've been up to so far and my plans to improve my domain reputation.

How Danny Brooks is Capitalizing on Existing Platforms with AMZ Table Assistant

Danny Brooks is the founder of AMZtableassistant.com a chrome extension that allows you to quickly insert code snippets for AAWP, AMAlinksPro, and other Amazon associates tools. Danny shares his entrepreneurial journey and why he building his tool on existing platforms.

How Vincent D'Eletto Has Grown Word Agents to 7 Figures a Year, By Delivering Quality SEO Content at Scale

Listen in to hear the Word Agents founder story. Vincent D'Elleto has focused on providing customers high-quality SEO content at scale. By focusing on this niche, he's been able to grow it to 7 figures and beyond with a goal of hitting 8 figures a year very soon.

How Mukesh Chaurasia from Monk Metrics Found His First Big Break with a Typo Domain

Listen to Mukesh tell his story of how he got started in digital marketing and is now making $10,000 a month between his agency Monk Metrics and his portfolio of sites. And it all really started with a typo domain name.

How Aurelien Amacker Built Systeme.io to $3 Million a Year

Today, I'm happy to share the success story of Systeme.io founded by Aurelien Amacker. Systeme.io is an all in one landing page, funnel builder, and email automation software platform. The best part? Aurelien was able to build up the business targeting the French market (where he is from). He has only recently started focusing more on the US market and he's doing quite well there as well. How does a non-software developer build a software tool that has tons of competitors to $3 million a year in revenue? Well, you will find the full story below and I feel like...

A New Case Study is Born! Try to Monetize a "Dead" Email List...

In this episode, I share my plans to try and monetize an email list that hasn't been emailed in over a year. I have 22,000 people on an email list that have been neglected. Let's talk about my strategies to revive this list - a 90 day case study has begun.

How Kevin Jourdan Built DotMarket.EU and is on Track to Sell Over $1 Million Worth of Websites (ep. 183)

Kevin Jourdan saw a need for a brokerage in the French Market, so he built DotMarket.eu. He is now on track to sell over $1 million worth of sites on his new brokerage. He shares his background that includes building, buying, and selling niche websites and also how he's gone about growing a successful startup brokerage.

How Mark Mars Grew a Small Facebook Group to Nearly $800,000 in Year 1 (episode 182)

Learn how Niche Website Builders launched their digital agency to nearly $800k in year 1 revenue by using 2 small facebook groups that they had started. In addition, you can get an exclusive deal for content and link building services by going to https://www.nichepursuits.com/nichewebsitebuilders

The FIRE Movement (Financial Independence, Retire Early) is Lying to You

I'm all FIRE'd up! FIRE (Financial Independence, Retire Early) is a movement that is all about making and saving enough money at an "early" age so that you can live off your investments for the rest of your life. I'll be honest that I've thought about this subject a lot. In fact, I quit my job in 2011 (in my early 30s) and have been building online businesses ever since. I sold my software company a few years ago for 7 figures and have had some other successful ventures. I've thought, "I might be able to just stop working and...

The Downsides and Major Risks of Affiliate Marketing and What to Do About It (Episode 180)

Affiliate marketing can be a lucrative business. In fact, it's how I was able toquit my jobover 9 years ago and I've been building sites, products, and running various online businesses ever since. However, when it comes to building a site likeOwnTheYard.com(myNiche Site Project 4site), it can be extremely risky. An affiliate site that is reliant on Amazon for its earnings and Google for its traffic really is at the mercy of businesses that are out of your control. Today I want to take a look at both the upsides and downsides ofaffiliate marketingand then what I think you can...

Google and Amazon Love Me, Google and Amazon Love Me Not...Income Report for Niche Site Project 4 (Episode 179)

Would these behemoths of the internet make up their minds? Do they love my site...or not?! Google and Amazon appear to be all-powerful and that power has been on full display over the past couple of months. First, Amazon decreases their commission rates...during a pandemic...because...Bezos money? Next, Google rolls out a core update near the end of May, and I'm not gonna lie, my niche site took a hit. Not a fatal blow, but a hit nonetheless. So, after all this fire and brimstone from the internet "gods", I thought it was time to assess the carnage for OwnTheYard.com. You...

How Jon Dykstra Makes $50k Per Month Without Link Building (Ep. 178)

Jon Dykstra is back on the podcast to share more of his story and an update. He's now making over $50k a month with his niche sites and avoids link building.

I Built 108 Internal Links and This Happened to My Google Rankings (ep. 177)

Listen in to hear what happened to OwnTheYard.com when I did an internal linking case study. I built over 100 internal links to various pages and tracked the Google position over time.

Goodbye Blog Comments! 6 Reasons Why I Turned Off Blog Comments Forever and You Should Too (Ep. 176)

Listen in to find out why I closed blog comments on Niche Pursuits and perhaps why you should consider doing the same.

How and WHY to Create Content Groups in Google Analytics

Learn how to create content groups in Google Analytics so that you can better track the performance of certain segments of content on your site.

How Much Money Does a Site Make that Gets 10,000 Visitors a Day?

One of my sites recently cracked 10,000 visitors a day. How much did it make that day? I'll dive into where it's getting traffic, how much it earned, and overall discuss how much money you can expect to make with a site at these traffic levels.

How to Grow a Youtube Channel with Collaborations, Re-Purposing, and Re-Publishing Content with Doug Cunnington

I'm excited to have Doug Cunnington back on the podcast! Doug and I connected back during the first Niche Site Project (2013) and he enjoyed my project so much, he started his blog and stole the name for his domain from my project! : ) NicheSiteProject.com is where you can follow along with what Doug is up to these days. Even though Doug has been in the niche site game since at least 2013, he's now gotten heavily involved in Youtube and growing a significant channel. With about 20,000 subscribers, he's definitely gained some great traction there. Today, Doug shares...

How to Get 1 Million PageViews a Month to Your Blog and Still Have a Life with Harsh Argawal

Harsh Argawal is a well-known blogger in the WordPress and digital marketing space. Shout Me Loud gets over a million pageviews a month, which is really high for a blog in just about any space, but especially the Wordpress and Blogging niche. Not only has Harsh built a significant business, but he's also found a way to a have a proper work life balance. Listen in to hear how Harsh has grown his blog, how he finds content ideas, how he runs his business, and how he makes time to travel, meditate, and more.

NP 171: How Richard Patey Flips Websites, Uses Aged Domains, and Analyzes Deals

I'm excited to welcome Richard Patey onto the Niche Pursuits podcast! Richard is well-known in the buying and selling websites space and has a lot of experience. You can check out what he's been up to lately over at RichardPatey.com. During today's episode we talk about Richard's background and how he got involved in building, buying, and selling websites. We also dive into some "meaty" subjects like the best places to buy online businesses, what are some red flags when doing due diligence on deals, how long you should hold an asset for, and much more.

NP 170: How Kyle Roof Perform SEO Tests and Optimizes On-Page Factors

Today, I'm excited to have Kyle Roof on the podcast! You can find some of Kyle's work at Internet Marketing Goldand Page Optimizer Pro. Kyle has been involved in SEO for a long time and is well known in the industry. In particular, he is well known for performing SEO tests to see what actually works for ranking in Google as opposed to just taking other people's words for it.

NP 169: How Jaryd Kraus Went from Plumber to Website Portfolio Owner through Website Acquisitions

I had the opportunity to site down and interview Jaryd Kraus from BuyingOnlineBusinesses.com. Jaryd is a big believer in skipping the "failure" as he puts it and just jump to the success by buying a business that is already making money. During this podcast we discuss why Jaryd (and how) went from being a plumber to making 3 website acquisitions that led him to investing in websites full-time. The first acquisition really allowed him to quit his job. He's now build a portfolio of sites and helps others do the same. We discuss the best places to buy websites, including...

NP 168: Jesse Lakes of Genius Links on Amazon Associates Compliance

Today, I'm happy to have Jesse Lakes of Geni.us Links on the podcast! We discuss his entrepreneur story of starting and growing Genius. In addition, we chat about his recent acquisition of Kit.com. Then we dive deep into Amazon Associates' compliance. If you want to make sure you are following all the rules that Amazon has given us, including some recent changes, this is the interview for you.

NP 167: How Ryan Kulp Makes Micro SaaS Acquisitions and Has Grown from $10k to Over $100k MRR

Ryan Kulp is the founder of MicroAcquisitions.com and ForkEquity.com. In today's interview, he shares how he's acquired 10 small SaaS companies in the last 3 to 4 years. Those companies include Fomo.com and others. Fomo alone has grown from $10k in MRR to $100k. Listen in to hear what types of companies he looks for, how he acquires them, and how his team grows the businesses.

NP 166: Matt Diggity on Buying, Building, Link Building, and Flipping Affiliate Websites

Listen in to this episode to hear from Matt Diggity, a well-known SEO expert. We discuss his business model of buying, growing, and then flipping affiliate websites. In addition, we dive into some very specific link building strategies. Overall, it's a great discussion on SEO and building successful online businesses!

NP 165: Pat Flynn's Perspective on Selling Online Courses, Goals, and Thinking Beyond Business

Pat Flynn from smartpassiveincome.com is back on the Niche Pursuits Podcast! Pat and I have known each other for about 10 years now and he was a guest of my podcast over seven years ago. Listen in to hear what's going on in his business right now and what decisions he has made that have led him here. We specifically talk about his decision to start selling online courses and you can hear how well that has turned out for him. Where does he envisioned Smart Passive Income in 10 years or 20 years? Will it ever exist without Pat?...

NP 164: How to Outsmart the Startup Game Through Acquisition Entrepreneurship With Walker Deibel

Walker Deibel is an entrepreneur that has made a number of acquisitions and he's the author of the book Buy Then Build. You can check it out at buythenbuild.com. He definitely is an entrepreneur in the trenches: building, buying, and selling (large) businesses. During this interview, we are going to dive into why he thinks acquisition entrepreneurship is the way to go and why it's so much better than starting a business from scratch. He shares some examples from his own experience. In addition, we talk about how to use leverage in buying businesses, the things to look for when...

NP 163: How Ron Stefanski Went From Professor to $18,000 Per Month With His Niche Website

Today I'm talking with Ron Stefanski from OneHourProfessor.com. Ron talks about a site that is making $18,000 a month and he shares the exact things that help the site take off. We cover his keyword research strategies and link building strategies. Then we talk about his overall business structure, how he has a full-time virtual assistant, an editor, writers, how much content he has on his sites, and so much more. Overall, this is an awesome story about a "normal" person who has had enormous success building niche websites. Hope you enjoy.

NP 162: Niche Site Project 4 Income Report For August

It's official, Niche Site Project 4 is a year old. What started just as another idea for a case study has evolved into a full blown website making money each and every month, it's a good thing. Obviously, I've been very happy with the fact thatowntheyard.comhas earned over $1,000 a month for the past few months now. Today, I'm going to do another regular monthly update with earnings, traffic, and more. Then, I'll discuss the future plans of the project, how often you can expect updates from me, and more.

NP 161: How Adam Steele Went From An Internship To $3 Million Per Year In Online Business

Welcome back to the Niche Pursuits Podcast. I'm your host, Spencer Haws from nichepursuits.com. Today, I've got a great interview for you. I've got Adam Steele from loganix.net. Adam is somebody that's been around the affiliate marketing and link building world for a long time. He actually started back in an affiliate network called Neverblue. He started working there and that's how he got introduced to a lot of people doing online business. That led him down the road of link building services that he could offer. I'll let Adam tell his entire story. It's really interesting and he's built...

NP 160: Matt Giovanisci On Lasso And The Hope to Achieve $15,000 Per Month Residual Income

Welcome back to the Niche Pursuits Podcast. I'm your host, Spencer Haws from nichepursuits.com. Today, I've got a returning guest. MattGiovaniscifrom moneylab.co is back, and we talk about quite a few things. If you remember the last interview we did, which actually, as I look back, was an entire year ago, which is really hard to believe. We dove into a lot of his SEO tips and how just writing great content, trying to have a little bit better content, and specifically not doing a lot of link building has led to a lot of success for Matt with his...

NP 159: How Adam Preiser Went From 124,000 Youtube Subscribers to Creating a 7 Figure SaaS Business

My guest today is Adam Preiser from wpcrafter.com. Adam is best known for his YouTube channelWPCrafterwhere he shares all kinds of WordPress tips and tutorials. In fact, Adam currently has over 124,000 YouTube subscribers and is definitely crushing it there. However, Adam has also done something that very few businesses will ever achieve. He's launched a new software product calledCartFlowsand it's already on pace to do over $1 million in revenue in its very first year. During the interview, I spent quite a bit of time asking Adam about how he came up with the idea forCartFlows, why and how...

NP 158: Niche Site Project 4 Income Report For July

I'm excited to give you an update on Niche Site Project 4. I'm actually going to give the monthly income report for July 2019. Sorry about the delay in this episode. I'm already about three weeks into August as I'm recording this, so if you've been waiting anxiously for this report, I apologize. I publishedtheblogpost on the blog. Maybe you've already read that with the monthly report, but due to some vacation time and other things, it's taken me a little bit to actually record this episode. With that, let's go ahead and jump right into it. Now that the...

NP 157: How Matthew Woodward Went From Delivering Newspapers To $1.2 Million In Profit Online

Today, I'm excited to have Matthew Woodward from matthewwoodward.co.uk on the podcast. Matthew and I have interacted quite a bit online over the years, but this is the first time that we've had a chance to hop on a call and chat. I hope that you'll find it as interesting as I did, to hear more about his background and how he got started making money online. Matthew has a huge amount of knowledge with anything SEO related. Today, we jump into how to do an SEO audit that can dramatically increase your search engine traffic. We also dive into...

NP 156: How Miles Beckler Went From Affiliate Products On MySpace To 100,000+ Subscribers On Youtube

In today's episode, I'm excited to introduce you to Miles Beckler from milesbeckler.com.Miles has been helping his wife operate and grow their site, ask-angels.com, for many years. Even though we don't spend much time chatting about this specific site, it's one that has gotten over 33 million visitors and is a very significant business, so Miles knows what he's talking about. After the success of Ask-Angelsit continues to be successfulMiles decided to start a YouTube channel to share his advice on keyword research, SEO, Facebook ads, and much more for free, so that others could become successful entrepreneurs. If you...

NP 155: How Tommy Griffith Went From Managing SEO for PayPal and AirBNB to Starting a Mid-Six Figure a Year SEO Training Course

Today, I'm excited to introduce you to Tommy Griffith from clickminded.com. Tommy is someone that has been involved with SEO for a long time in a couple of really large companies. He started as an SEO manager for PayPal and then moved over to Airbnb as an SEO manager there as well; pretty cool stuff. As you'll hear, Tommy started teaching an SEO course on his site and that has now become a fulltime business for him. He's had a ton of ups and downs along the way that he talks about, but he's been able to build a great...

NP 154: How Mark Thompson Has Generated Over $20 Million in Sales Online and Why He's Now Focused on PayKickStart

Today I'm excited to bring you a podcast interview with Mark Thompson from Pay Kick Start. Mark is someone that I have known online for a long time (in internet years). Going back to around early 2013, Mark helped with me a big affiliate promotion for Long Tail Pro. The first promotion went so well, that we did another one in 2015. Mark got started selling a variety of products online, but really got into the swing of things when he started selling software. However, it was more than just launching 12 to 14 software products that made him successful....

NP 153: Niche Site Project 4 Revealed! June 2019 Income Report

In today's episode, I talk about Niche Site Project 4 and actually reveal the domain! If you have been reading my blog, you will know that I revealed the domain a couple of weeks ago right here. In addition, I cover the full income report for June 2019. I'm excited that the site continues to grow and made over $1,200 last month.

NP 152: 3 Advanced Strategies for Building Links with Sam Williamson

Listen to hear how Sam Williamson builds white hat links that help his sites rank better in Google. These 3 specific strategies are white hat and still very effective.

NP 151: How Nathan Hirsch Built FreeeUp.com Into a Multi-Million Dollar Business

In today's episode, I have an interview with Nate Hirsch from freeeup.com. How did Nate go from being in university, and then selling products through Amazon FBA, to creating his own freelancer website? Listen to the interview to find out.

NP 150: How John Kiekbusch Went from PBNs to White Hat SEO and Has Grown a Thriving Business

In today's episode, I share an interview I did with John Kiekbusch from SEOButler.com. Listen to the entire episode to hear how John went from building an "offline" security business, to building PBNbutler and SEObutler, how he's built a portfolio of sites and more. Along the way he also shares some great tips for how he's grown both SEObutler and his own portfolio of sites.

NP 149: Niche Site Project 4 Income Report for May 2019

Listen in to hear the full income report for May 2019 for my Niche Site Project 4 site. Another record earnings and traffic month!

NP 148: How 2 Brothers Are Making $30k a Month Profit by Dropshipping High Quality Products Manufactured in the US

Today, I've got an interview with Joe and Mike Brusca from buildassetsonline.com. I do have to warn you that through this interview, you may get really excited about starting adropshippingbusiness. Their ecommerce businesses are doing $30,000 a month in net profit. During this podcast episode, you're going to hear how you should go about picking a niche, what type of product you should be selling, and how to market those products.

NP 147: How DollarSprout.com Grew to Over $200,000 a Month with SEO Traffic

1 to 1.2 million pageviews a month with 80% from search engines. $238,000 in top line revenue in a month, with a 50%-60% profit margin. Are those the kind of numbers you would like to see in your business? Well, I'm happy to say that you are about to hear an interview with a business owner that has those exact numbers. Today, you'll hear from Jeff Proctor, co-founder of DollarSprout.com and breakingtheonepercent.com. What you're about to hear is the story of how Jeff and his partner Ben built Dollar Sprout into a six-figure-a-month business with most of its traffic coming...

NP 146: Niche Site Project 4 Income Report for April 2019

During this episode, I share how much money my Niche Site Project 4 site made in April 2019. It was a record traffic and earning month!

NP 145: How Jon Dykstra is Making Over $40k Per Month Mostly with Display Ads and Informational Content

Jon Dykstra from FatStacksBlog.com is the real deal. He owns several niche sites, with the largest one making over $40,000 per month. In the interview, he shares his content and SEO strategies. He also shares how he rarely focuses on "money" keywords, but rather informational content.

NP 144: Warren Buffet Evolution: The True Costs to Build a Blog (Niche Site Project 4 Expenses)

When Warren Buffet was a young investor he employed one particular strategy that worked really well; however, over time his investment strategies evolved as opportunities changed. My niche site strategies have evolved from very low investment per site to greater costs per site. Listen in to hear exactly how much I've spent building my Niche Site Project 4 site and what the potential returns are on that investment.

NP 143: Boston Marathon and Business + 8x Growth for Niche Site Project 4 Site in March

During this episode, I share my difficult experience running the Boston Marathon. In addition, I share the monthly report for March 2019 for Niche Site Project 4. The site has seen tremendous growth despite a slow start. I share some business lessons learned from running the Boston Marathon.

NP 142: Niche Site Project 4 Monthly Update for October 2018

Today is an update on my site for niche site project 4! I share what I've been working on and the traffic and earnings results for October 2018.

NP 141: How Deacon Hayes Built a Blog to Over a Million Visitors and $100,000 a Month

Today, I'm excited to bring you another interview for the podcast! I had the opportunity to chat with Deacon Hayes from WellKeptWallet.com and discuss how he's grown such a large website. I love the story of Well Kept Wallet for a couple of reasons. First, Deacon has been able to grow the site to over $100,000 a month in revenue! But secondly, his site was not an overnight success. In fact, it took him about 5 years to grow the site to over $1,000 a month. So, the first lesson here is that often the rewards come to those who...

NP 140: How Jae Jun Launched a Google Sheets Business as Part of Niche Site Project 4

Today, I'm excited to bring you an interview with one of the Niche Site Project 4 participants! During the most recent monthly income report, most people reported no earnings. However, today's guest reported earnings of $889 after just one month! That's almost unheard of with a new niche site. As a result, I wanted to have him on the podcast to discuss what has been working so well and how he was able to earn so much so quickly. Today's guest is Jae Jun from GorillaROI.com. Gorilla ROI is the site that he started as part of the project. Now...

NP 139: How Trent Dysrmid Uses Processes to Generate Six Figures a Month Wholesaling on Amazon

Today, I'm excited to share a recent interview I did with Trent Dysrmid of BrightIdeas.co. Trent and I have know each other for many years since the early days of NichePursuits.com. Trent has gone from building niche sites, to running a marketing agency, to selling private label selling products on Amazon, to now wholesaling products on Amazon. Bottom line is that Trent was able to take his business from 0 to $100k a month in revenue within 5 months. He expects that his Amazon wholesale business will do about $3 million in revenue this year.

NP 138: Niche Site Project 4 Update for September 2018

Listen in for the monthly report for Niche Site Project 4.

NP 137: How Zach Zorn Bought, Grew, and Flipped a Site for $40k Profit in Less Than 5 Months

In today's podcast episode, I was able to sit down with Zach Zorn from MoneyNomad.com and discuss a recent buy and flip that he found on EmpireFlippers.com. What I love about Zach's story is that he's been a long time Niche Pursuits reader and had NO affiliate marking or online business experience previous to this. In fact, Zach is currently full-time employed as a Yacht broker in San Diego. So, if you are in the market for a Yacht, go ahead and give Zach a call. Long story short is that Zach bought a site for $49k in January of...

NP 136: August Monthly Report for Niche Site Project 4

Jason and I sit down and discuss what has happened in the first month of Niche site project 4. In addition to giving an update on the niche site project 4 strategies, we also answer some questions that people have had about our plans in the future for the site.

Np 135: Matt Giovanisci's Journey from Pool Guy to Massive Pool Affiliate Site

Matt Giovanisci joins me on the podcast to discuss his journey from cleaning pools to owning one of the largest swimming pool affiliate websites in the world. In addition to his SEO tips, Matt also shares his dislike of link building, podcast hacks that might get you banned, and more. Enjoy the show!

NP 134: How Goran Duskic is Making over $6,000 per Month with Web Properties from Croatia

Goran Duskic is an entrepreneur living in Croatia building web applications and niche sites. Goran has an interesting story to tell as he went from raising money for his startup to adding niche sites to his portfolio. Learn how Goran is making over $6,000 a month with his online business while living in Croatia.

NP 133: How Jake Cain Built a Portfolio of Sites Making Over $20,000 a Month

I'm excited to bring you an interview with Jake Cain! Not only is he one of my full-time employees, he also has his own portfolio of sites that he's built on the side. I think you'll enjoy hearing Jake's story as he shares his journey from working in banking as his first job to where he is today with his own business. He's gone from not knowing anything about building sites a few short years ago to now owning one that is making over $20,000 a month! Go ahead and listen to the episode to get all the details. Jake...

Podcast 132: How Jason Wilson Went from the Corporate World to $10,000 a Month with Affiliate Websites

Today is a special one. I had the chance to sit down with Jason Wilson, my full-time employee! However, Jason's story goes way beyond just working for the Niche Pursuits team, he also happens to be a successful entrepreneur. In fact, Jason's site's have no eclipsed $10,000 a month! Listen in to learn exactly how he's built up his affiliate websites so quickly and how you can do the same.

NP 131: Niche Site Project 4 Strategies, Income Expectations, and Timeline

I was able to sit down recently with Jake and Jason to record another episode of the Niche Pursuits Podcast. During this episode we dive a bit deeper into the overall strategy and timeline of Niche Site Project 4. In particular, we discuss: What types of keywords to target What type of content to write Monetization strategies How long before I expect the site to make money and much more We also dive into what my budget for the project will be as I plan to outsource a significant amount of the content. In addition, we answer a few other...

NP 130: How Will Blears Built and Sold an Amazon Affiliate Site Making $40,000 a Month

Today, I interview Will Blears from OneMansBrand.com and discussing how he built an Amazon Affiliate website from scratch to $40,000 a month. He shares his content strategy, link building strategies, and more. We also dive into how he sold this website and what the process was like.

NP 129: The Podcast is Back! + Niche Site Project 4 Announcement

After a year hiatus, the Niche Pursuits podcast is back and better than ever. Along with my co-hosts, Jake and Jason, we discuss Niche Site Project 4 and why I'm building another site publicly.

NP 128: The Business Behind Getting Paid to Speak at Events with Grant Baldwin

In today's episode, I share an interview I did with Grant Baldwin from TheSpeakerLab.com. Grant is someone that knows the speaking game inside and out. He has been a professional speaker for years and now teachers others how to book their own speaking gigs. So, during the interview we discuss these 2 aspects of his business: how to actually get booked as a speaker (and get paid for it) and second, how he has build the training side of his business and how that is going. As a quick summary, Grant Baldwin shares that he makes over six figures speaking...

NP 127: How Chandler Bolt Built Self Publishing School into a Multi-Million Dollar a Year Business

Today, I've got an interview with Chandler Bolt from Self-Publishing School. I met Chandler at a conference about two years ago and was immediately impressed with his business and overall attitude. In addition to hearing his story about how he made Self-Publishing School a success, you'll also hear about how he recommends writing a book and promoting it. We also dive into some of his productivity hacks and routines that have made him be able to accomplish so much so quickly.

NP 126: How Dave Chesson Used SEO Traffic to Launch Kindle Books and a Software Business

In today's interview I talk with Dave Chesson. Dave is the founder of Kindlepreneur.com, his blog that will teach you how to write and sell Kindle ebooks. In addition, he is the creator of KDP rocket, a software application for self publishers to help them find Kindle keywords. Dave is actually a long time reader of Niche Pursuits and started out by creating a couple of niche websites and then moving into publishing Kindle ebooks. One point that Dave really drives home is just how important it is to fully monetize your site when you have good traffic coming to...

NP 125: Six Figures a Year on Fiverr? How Kendell Rizzo Found Her Niche And Built a Thriving Business One Gig at a Time

In my interview today, I talked with somebody that has built a six figure a year business on Fiverr, yup, on Fiverr. Kendell Rizzo started out as a freelancer doing just about any writing job she could find. However, when she finally narrowed her focus on the niche of crowdfunding, the number of clients she got grew significantly. In addition, she was able to charge higher prices. What I find fascinating about all of this is that she was able to use the Fiverr platform not to charge $5 of job but to charge hundreds of dollars per job depending...

NP 124: Niche Site Beginner to Expert - How Nick Hasche Built a $10,000 a Month Site Portfolio

Today, I'm excited to bring you a guest interview with Nick Hasche, a niche website builder. Nick started building niche websites just a little bit over a year ago. He actually started right alongside Niche Site project 3.0, which is why I'm really excited about this interview because he learned how to build niche sites by following along with that project and implementing the things that I was teaching. Nick has taken what we taught and implemented some of his own unique angles as well. His portfolio of sites has reach revenues of $10,000 a month. If you'd like to...

NP 123: Business Conference Takeaways and Niche Site Project 3 Thoughts

In today's podcast episode, Jake, Jason (who was introduced as a new team member in my last post), and I chat about the lessons learned at Traffic and Conversion Summit and we also give some of our thoughts on Niche Site Project 3. Last month, we all attended Traffic and Conversion Summit, which is always a great conference. We each share our biggest takeaway that we hope to apply directly into our business. Next we discuss Niche Site Project 3. Now that it has been a year, the sites are not performing as well as we had originally projected. We...

NP 122: RJ Bryan's Process for Building a Niche Site That Makes $6,000 to $7,000 a Month

In today's podcast episode, I have RJ Bryan as a guest interview. RJ is a long time reader of Niche Pursuits and build his first successful site around the time of Niche Site Project 2. RJ has a few niche sites making in total about $6,000 to $7,000 a month. The largest site is making about $4,000 a month. RJ has a great story to tell, and also shares some great steps for his process of building a successful niche site. RJ recently started a blog where he shares his website building strategies at RJBryan.com.

NP 121: How to Grow a Niche Site Once It's Making a Few Hundred Dollars a Month

Today I have another guest interview to review their niche site. I was able to record an interview with Dee Bryant and discuss her site, TheDogEffect.com. Dee started her site near the beginning of Niche Site Project 3 and has been able to grow it to $300 per month in revenue! She's done a great job with her site so far by following the steps I've laid out. However, she wanted to hop on a call to discuss how she could take the site to the next level. In particular, we discuss how to do more link building and outreach....

NP 120: How Dave Schneider Built a $30k Per Month Link Building Software Company Using Outreach

Dave Scheider is the founder of Ninja Outreach, an outreach tool for people trying to build links, do content marketing, and connect with influencers. Dave's got a great story of how he started and grew the business to $30,000 a month in revenue. You can try out Ninja Outreach with this special link, http://www.nichepursuits.com/ninja

NP 119: Ben Doyle Interview - How to Create a Niche Site to Drive Traffic to Your Local Business

Today, I've got another guest interview with Ben Doyle from the UK. It's kind of a unique angle for this interview. Ben is not making a lot of money yet and has questions for me. I'm going to look at his website and provide some advice. During this interview, you're going to hear me look at the website, do a quick walk through, and share some of the tips that I feel will be able to take his website to the next level.

NP 118: How Justin Makes $1,000 a Day with Android Apps and Even More with Amazon FBA and Google Adsense

Today, I've got a really great guest interview for you. Justin has several niche websites. He's making great money from Google Adsense, that's how he got started out. He's also very involved in the app business. He's on the Google Android Play Store and he did share that he's been doing about $1,000 per day in revenue this month. It's a significant business there, and then even larger than that business is his Amazon FBA business that we dive into as well.

NP 117: How Scott Williams Bought a Website and Doubled the Earnings in 4 Months

Today, I have somebody joining me as a guest on a podcast, his name is Scott Williams. Scott's story is pretty interesting because like many of you, he has tried and failed to build a few niche websites and his luck changed when he decided you know what, instead of trying and building everything from scratch, I'm going to go out and I'm going to buy a website that's already making money so that I can use that website and learn from what' working on that website, why is it doing so well? He invested some money, about $28,000, to...

NP 116: How Dave Fox Built His $5,000 Per Month Niche Site Business

In today's episode, I bring Dave Fox as a guest on the podcast to discuss his growing niche site business! Dave has been a long time follower of NichePursuits.com, and although he has the background of a musician, he decided to dive into the niche site business. Over the past couple of years he's done very well. His sites are now bringing in about $5,000 a month! In the podcast today, we discuss Dave's background, how he got started online, and the strategies that are working best for him right now. We dive into one of his sites that is...

NP 115: How Khalid Farhan Went From Freelancer Working for $1 Per Article to Full-time Online Business Owner

Today, I've got a great guest on the show. It's Khalid Farhan from PassiveJournal.com, that's his blog over there and he also offers SEO services. What's interesting about Khalid is his journey from being a student in Bangladesh and working for just $1 per article as a freelancer on Upwork and other freelance services, to going to owning his own business. He's built out a number of niche websites (as he shared on a guest post here), a couple of which he has sold in 2016, one for $12,000 and another for $26,000. We'll also talk about the current income...

NP 114: Jake and Spencer Review Amazon FBA, Niche Sites, and Other Success and Goals in Business

In today's episode, Jake and I discuss how our overall business is going. We focus on what has changed since selling Long Tail Pro, Amazon FBA, Niche Sites, and some big goals that I have. We cover quite a bit in this podcast, including some personal goals and more.

NP 113: Jake and Ryan Niche Site Project Update! Ryan Reveals His Domain...

In this episode, Jake and Ryan record another coaching call for Niche Site Project 3. During the call, they reveal Ryan's niche site.

NP 112: How Hayden Miyamoto Finds and Scales High Quality Link Building Opportunities in 2016

You will be happy to know that Hayden has a few more link building strategies that are working REALLY well in 2016. And the best part is that these are very white hat links (not going to get penalized like PBNs can). 2 Link Building Strategies We dive into 2 link building strategies that are working well right now including: using creative common images and foreign news hacking. You'll have to listen to the interview to get all the details on these 2 strategies. In the last month (May 2016), just one of these link building strategies has gotten Hayden...

NP 111: How Jon Haver Builds Amazon FBA and Affiliate Site That Shatter His $15,000 Per Month Income Goal

Jon Haver of AuthorityWebsiteIncome.com discusses how he builds and grows both his Amazon Associates websites and his Amazon FBA business. In addition we will discuss a new software venture he has just started called Listing Eagle. And finally, he shares what he will do now that he has shattered his $15,000 per month net income goal.

NP 110: How Kevin Petersen Has Built a Thriving Business Investing in Web Properties

Kevin Petersen is the founder of WebfoliManagement.com, a private equity fund that invests in web properties. In the interview today, he shares how he finds great deals and what he does to increase the earnings of these websites. His most recent purchase was PicReel.com and we dive into what made it attractive, and what he is going to do to increase the value.

NP 109: Colleen Reveals Her Niche Site! Call 10 with Perrin

During this coaching call number 10 with Perrin, Colleen reveals the site that she has been working on for Niche Site Project 3.

NP 108: YouTube Marketing Strategy - Jake and Ryan Call 7

In coaching call #7 with Jake and Ryan for Niche Site Project 3, they discuss strategies for marketing on YouTube.

NP 107: Advanced Link Building Strategies - Call 10 with Spencer and Samara

During this call Spencer and Samara discuss advanced link building strategies for Niche Site Project 3.

NP 106: Rethinking Linkable Assets: Perrin and Colleen Call 9

Perrin and Colleen discuss linkable assets (building links) for Niche Site Project 3.

NP 105: A Quality Focused Backlink Strategy - Jake and Ryan Call 6

In Jake's words: Today I talk to Ryan about building backlinks for his site. In my own sites, I've had some pretty good luck with getting high quality backlinks which to me is way more important than the quantity of links to my site. As I mentioned, many of the ideas I share were things I originally learned from this post on Backlinko a few years ago. In the call, I sharewhich ones work bestfor me, and how I put them into action.

NP 104: Perrin and Colleen Call 8: Completing Content and Starting Outreach

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Perrin and Colleen complete coaching call 8 for niche site project 3 and discuss the progress of her content and how to start link building and outreach.

NP 103: Coaching Call #7 with Perrin & Colleen: Building an Outreach Ecosystem

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Perrin and Colleen do another coaching call. What do I mean by "outreach ecosystem?" Basically, tools. Here's how I define "outreach environment": A place where you can track emails A platform that allows you to use custom templates A way to organize your follow-up A way to keep track of relationships

NP 102: Basic Link Building Strategies for Your Niche Website: Spencer and Samara Call 9

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In our call today, Samara and I discussed basic link building strategies for her niche site project 3 site. On one hand, some people feel like link building is so critical to a sites success; on the other, you have people that never do any linkbuilding and do really well with niche sites. I personally tend to be somewhere in the middle.

NP 101: Coaching Call #6 with Colleen & Perrin: Setting a Link Building Strategy

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Perrin and Colleen have their 6th coaching calls to discuss link building strategies.

NP 100! I Quit My Job 5 Years Ago and Learned These Business Lessons

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Almost exactly 5 years ago was the last day I worked for someone else. I've been self-employed ever since and have been LOVING it! I've learned some important business lessons along the way that I wanted to share with you in today's special podcast episode.

NP 99: How Greg Mercer Built a Multi-Million Dollar Amazon FBA Empire

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Today, I'm excited to bring you and interview I did with Greg Mercer of JungleScout.com. I don't remember the first place that I ran across an interview with Greg, but as soon as I heard it, it was clear that Greg was a real expert in selling on Amazon. How expert? Well, he regularly does over $400k per month in Amazon sales and did over $500k in December 2015! In addition, Greg has taken those skills for finding great products to sell and leverage that into an AWESOME product finding tool called Jungle Scout. I personally use Jungle Scout all...

NP 98: How to Monetize Your Niche Website: Coaching Call #7 with Samara

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Hey therewelcome back to another Niche Site Project 3 coaching call! Today we finally started talking about how to actually make some cha-ching from your website. This call was all about monetization strategies for your niche website, both short term and long term.

NP 97: Coaching Call #5 with Perrin & Colleen: More Content + Cleaning House

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Perrin and Colleen discuss writing content and outsourcing.

NP 96: How to Develop a Long Term Content Strategy for Your Website: Spencer and Samara Coaching Call 6

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Hey everyone, welcome back to another coaching call for Niche Site Project 3! Are you ready for coaching call 6? In our last call, we discussed how to make your niche website stand out. In todays call, the subject is all about developing a long term content strategy. These ideas are what can take you from having just a so-so website to having a great website that helps you stand out as an authority. So, not only do we discuss things like types of content and on-page SEO, but we also go into more in-depth strategies like clickable titles and...

NP 95: Launching Your Site and Grinding Out Content: Niche Site Project Call #4 with Perrin & Colleen

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Perrin and Colleen discuss launching their website and building out more content for Niche Site Project 3.

NP 94: How to Make Your Niche Website Stand Out - Samara Call 5

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Welcome back to another coaching call for Niche Site Project 3.0! Samara is making some great progress with her site and is about ready to start publishing content! Todays coaching call is all about figuring out a vision for your website, how to make it unique, and a basic branding discussion.

NP 93: How to Create Engaging Content - Jake and Ryan Call 4

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Its that time again for Niche Site Project Call #4 with Jake and Ryan. If you listened to our last call, you know that Ryan is just about to select a niche and has really be digging into in-depth keyword research following the methods weve covered in the last 2 weeks. As I always say, finding a great keyword is only half the battle. The next thing you have to do is create content that deserves to rank for that keyword.

NP 92: How to Find Low Competition Keywords - Spencer and Samara Coaching Call 4

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In this call, Samara and I discuss how to find really low competition keywords that are easy to rank for in Google.

NP 91: The Keyword Research Mindset - Jake and Ryan Coaching Call 3

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In this coaching call for niche site project 3, Jake and Ryan dive into the keyword research mindset for building a successful niche site.

NP 90: Perrin and Colleen Call 3...Branding and Content Strategy

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Perrin and Colleen discuss branding and content strategies during this third coaching call for Niche Site Project 3.

NP 89: Spencer and Samara Coaching Call 3: Review Niche Market Research

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Welcome back to another coaching call between Samara and I! If you have been following along, you will know that during our last call, we discussed in depth how to go about picking a good niche for your website. For our 3rd call, we decided to do a bit of review. After Samara dove in with her assignment, she was struggling a bit and wanted some clarification.

NP 88: Jake and Ryan Coaching Call 2: Niche Site Project 3.0

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Im excited bring you the second coaching call for Niche Site Project #3, between Ryan and Jake! Today, Ryan and Jake start digging into some light keyword research on the top 3 niches Ryan identified after the last call. They discuss some of the possible sub-niches they could go into, and then let that guide them as they dive into Long Tail Platinum, Ubersuggest, and SEMRush to learn more about the kinds of things this audience is looking for.

NP 87: Perrin and Colleen Coaching Call 2 for Niche Site Project 3

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In this episode, you will hear coaching call 2 between Perrin and Colleen. In this they discuss additional market research and keyword research examples as they prepare to build a niche site.

NP 86: How to Choose a Niche Through Keyword Sampling and Competitor Research: Spencer and Samara Coaching Call 2

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This is the official podcast for Niche Site Project 3, coaching call 2 between Samara and I. If you are trying to figure out what niche to build a website on, you really need to listen to this coaching call. Samara and I take an in-depth look into how you can discover low competition niches through keyword sampling and competitor research. This step is so critical in the entire process. Before you run off and start building a website, you need to know if the niche youve chosen has potential for newer sites (like yours) to rank well in Google.

NP 85: Perrin and Colleen Coaching Call 1 for Niche Site Project 3

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In this coaching call for niche site project 3, Perrin and Colleen discuss market research and some of the overall goals that they have for the project.

NP 84: Coaching Call 1 with Jake and Ryan for Niche Site Project 3

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In this episode, Jake and Ryan do a call together and discuss their overall goals for the project. In addition to laying out some of the groundwork they discuss how to get started finding a niche.

NP 83: Brainstorming for Niche Ideas with Samara - Coaching Call 1 for Niche Site Project 3

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Today is a the very first coaching call between Samara and I for niche site project 3. During this call we discuss the big picture goals and strategies for the project. In addition, we discuss how to brainstorm for niche ideas.

NP 82: Revealing the 3 Students for Niche Site Project 3

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In the podcast today, Jake, Perrin, and I reveal who the 3 students for niche site project 3 will be. If you read the blog post published last week, you already know who the 3 students are: Samara, Ryan, and Colleen. However, in this podcast we share just a few more of our thoughts on the project in general and the process for the official coaching calls. In general, we review the students that we will be coaching and some of our brief plans for the calls.

NP 81: Niche Site Project 3 Video Finalists Voting Opens: A Chat with Jake, Perrin, and Spencer

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In today's episode, Jake, Perrin, and I chat about the Niche Site Project 3 video finalists. Voting is now open at: http://www.nichepursuits.com/niche-site-project-3-0-video-finalists-vote-now/

NP 80: Application Process and Thoughts for Niche Site Project 3.0

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Perrin and I sat down recently and discussed the application process for Niche Site Project 3! We are excited to be kicking off this project and can hardly wait to find out who the winning applicants will be for the project. During this podcast, we discuss why we are doing this project and how we are picking the winning applicant. If you would like to hear Perrin and I discuss the project a bit more and perhaps pick up a few insights we haven't shared previously on the process, feel free to tune in!

NP 79: The Final Chapter of Niche Site Projects 1 and 2

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The time has come to finally write the final chapter of Niche Site Project 1 and 2. As you may know, both of these projects were public projects where I built a website from scratch and shared the results and everything here on NichePursuits.com. So, keep listening to discover the conclusion of both Niche Site Projects.

NP 78: How Jon Haws Built His Monthly Income to $22,000 and Email List to 40,000 Subscribers in Under a Year

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Today, I'm excited to bring you an interview with someone with amazing genes. My cousin, Jon Haws, is on the podcast today with what I think is an awesome story. That's right, there is another Haws out there that also has the entrepreneurial blood flowing through his veins.If you don't recall, I interviewed Jon about 3 years ago on the podcast and now he's back for an update!At the time of our previous interview, Jon was running a landscape company, but using online resources to help get customers and grow his business. Well, things have changed quite a bit for...

NP 77: How to Hire a Great Software Developer and the Story of Long Tail Pro

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Welcome to another episode of the Niche Pursuits podcast! In today's episode, Perrin and I discuss my last blog post about hiring a great software developer for your bootstrapped business in depth. If you haven't had a chance to read that blog post yet, I highly recommend that you do so here. These blog posts are part of a 5 part series that I'm doing on how to bootstrap a software business. You can read part one of the series right here. Because I've actually been involved in a couple of different software projects, and I highly successful one (Long...

NP 76: How Pilar Newman Uses Trends to Research, Create, and Sell Unique Products on Amazon

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I'm happy to bring you another podcast interview I did recently with an Amazon seller. The guest on the podcast today is Pilar Newman. She has been selling on Amazon for about 8 years, and has really honed her skills for finding and selling products through the Amazon platform. Pilar applies a lot of the tactics other guests have shared in the past. However, where she is different is how she is capitalizing on trending items that are selling really well. Rather than selling the actual trending item itself, she thinks of unique items that are complimentary to the trending...

NP 75: How My Amazon FBA Business Did Over $40,000 in Sales in 30 Days

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As you may know, I recently published a blog post sharing my recent success on Amazon. Today, Perrin and I sit down and have a more in-depth discussion on the subject. The overall content is very similar to my last blog post where I share the fact that my new Amazon FBA business just clocked in at $40,639 in sales.

NP 74: How Matt Paulson's Business is Generating $2.5 Million a Year Using Email Marketing

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I'm excited to bring to you another podcast interview with Matt Paulson! If you recall, I had Matt on the podcast about a year ago and he delivered tons of value. As a result, I thought it would be great to catch up with Matt and have an update on his business at MarketBeat.com. Not only does he give an update on the astounding revenue and income numbers of his business, but he also shares some great advice for email marketing. You can follow along with Matt on his blog at MattPaulson.com. In addition, I HIGHLY recommend that you check...

NP 73: How to Make a Successful Website Using Long Tail Keywords: A Discussion of 6 Real Life Examples

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Today on the podcast, Perrin and I discuss 6 examples of successful websites using long tail keywords. In general, if you are interested in building websites that get traffic from long tail keywords (and often really long tail keywords), then this podcast will give you some ideas and get you motivated. Overall, if you are interested in learning more about how to apply these long tail keyword strategies in your own websites, please check out Long Tail University (our keyword research training course).

NP 72: How Travis Jamison Sells Nearly $1 Million a Year with Amazon FBA and How His Software Makes it So Much Easier

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Today, I am sharing a discussion that I did with Travis Jamison from Supremacy SEO and AMZtracker.com. Travis is someone that has really figured out how to rank his products well for tons of long tail keywords in Amazon. During the interview, he dives into how he finds keywords, how he strategically uses keywords in his listings, and how he gets reviews. In addition, Travis is also the created of a software tool called AMZtracker.com.

NP 71: Our Current Strategies for SEO, Content, and Link Building in 2015

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Today, Perrin and I discuss SEO. Can you believe it already been a year since the big PBN update? This PBN update had a big impact on aPennyShaved.com (the Niche Site Project 2 website) and other niche site we were working on. As a result, we have drastically changed how we do SEO and link building. We haven't talked about these strategies too much, but we definitely are still actively doing keyword research, creating content, and building links for our sites. In fact, I've gotten emails and comments from people asking if we would ever talk about SEO again (rather...

NP 70: How Zach Vorhies Created a Patented Product and Got it Categorized, Ranked, and Selling on Amazon Exclusives

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Today's guest is not just selling a private label product. Zach Vohries from Zackees.com has created a truly original (and patented) product and brought it to the market. Zach had a unique idea and was able to go from idea to selling in about 2 years. I love the story that Zach shares because he has reached the point that all of us should be striving for (at least I know I am). He's created something unique and defensible; he truly is "the one" for his product category. So, what is the product that Zach created? The product is Zackees...

NP 69: How My Amazon FBA Business Just Did $17,757 in Revenue in the Past 30 Days

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The time has finally come for me to reveal how well my new Amazon FBA business is going. Ive shared a bit about how I got started selling physical products on Amazon; including the fact that I made about $4,400 in my first 40 days. Ive also been busy interviewing others for the NIche Pursuits podcast and just generally digging into the Amazon FBA business because I saw so much potential. Today, I want to discuss the revenue of my Amazon business over the past 30 days. In addition, I want to touch on my authority site project and why...

NP 68: How to Import Products from China Like David Bryant and His $1 Million a Year Business

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Were super excited to have an absolutely killer guest today: David Bryant from ChineseImporting.com. Some people, though, are just so far ahead of the game when it comes to important products from overseas. David is one of those people. Just how far ahead is he? You might want to sit down. Starting in 2008, David built a business that now sources over 300 products from China and generates over $1 million in annual revenue. The crazy part? Hes only 30 years old! Thats what you call a whiz kid. Davids here to school us in the importing arts. So check...

NP 67: How Scott Voelker Built a $35k Per Month Amazon FBA Business in Just 9 Months

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Perrin and I recently had the opportunity to sit down with Scott Voelker from TheAmazingSeller.com and discuss his FBA business. He has been able to build up his Amazon physical product business to revenues of $35,000 per month since starting in October 2014 (about 9 months). In the interview today, Scott shares what has worked in his business, and how other can go about finding great products to sell and hopefully replicate some of the success he is having.

NP 66: Growing to $2,500 a Week and How to Scale Our Amazon FBA Business

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Weve got another (much more exciting) update about our Amazon FBA business. Its been a week, our products are live, and weve finally got some hard numbers to report.

NP 65: Update on Our Budding Amazon FBA Empire

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Its been a while (about a month to be exact) since weve recorded a podcast on our Amazon FBA business. And believe me, weve wanted to talk to you guys about it. But we couldnt because our business was at a total stand-still (more on this below). But today, were back at it, and were ready to fire up another podcast episode about our Amazon FBA business. And youre going to love this one. Weve got a lot to share, a lot to be excited about, and a lot of big dreams to chase. Hows it all come together? Check...

NP 64: How Steve Chou Built a 6-Figure eCommerce Store without Quitting His Day Job

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NP 63: Bootstrap Software Series Part I: How to Make Your Product Useful and Better

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We are excited about todays episode which will be part 1 of a 5 part series on howto bootstrap a software business. Along the way, we will look at my software company, Long Tail Pro and how it became my most successful venture and well also tell you, the listener, how to go out and start your own successful software business.

NP 62: April Income Report and Thinking Big with Amazon Physical Products

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Perrin and I are excited to bring you the income reports for the authority site and my amazon product. We also discuss a pivot I am making in my business based on these numbers. The details of these income reports can be found in this blog post from last week. Here's a quick rundown of what we discuss on the podcast today: Last month our authority site brought in $912.70, mostly from Kindle books, and some Adsense revenue. However, at this point were facing a bit of a reality check: were now 10 months in to this project, and the...

NP 61: Selling Amazon Physical Products: Questions and Answers

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Todays episode of the Niche Pursuits Podcast is a Q&A session with Perrin and I talking all about selling physical products on Amazon. A few of the questions covered are: What are your thoughts about going outside of Amazon? Another common question we get is Why Not Go Direct? A few people have been asking about selling through Amazons FBA program in other countries. Can you estimate costs associated with a product? Where and How do you get samples? Can you source from the US? What due diligence can you do around suppliers on Alibaba? and others

NP 60: How I Made $4,399 Selling a Physical Product on Amazon in Just 30 Days

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Today, Perrin and I get behind the microphone and discuss how to start and grow your own business through Amazons FBA program. By following several key steps, I was able to sell $4,399 in product in just 30 days. Perrin and I share the process and answer some questions taken from the blog. This is a very real business, which I hope to scale and see monthly earnings quadruple. The potential rewards are, in my opinion, much greater than a niche website.

NP 59: How to Be the ONE (with Several Real Life Business Examples)

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Today, I share a discussion between Perrin and I on the importance of being unique with your business. In particular, we have a more in-depth discussion about being the ONE, as I wrote about in my last blog post here. This is an interesting topic that may seem pretty obvious to some people, while others may be completely oblivious to the subject. In my opinion, to build a defensible business that can stand the test of time, that business needs to be doing something unique.

NP 58: Kindle and Authority Site Success: Earnings and Lessons Learned So Far

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Perrin and I have launched a couple of books on Amazon Kindle and we have been surprised by their success. In this episode, we discuss the latest earnings and other successes from both our authority site and our kindle books.

NP 57: How Claire Smith Makes Over 5 Figures a Month with Niche Sites and NO Link Building

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In my podcast episode today I interviewed Claire Smith that is doing VERY well with her niche sites. She is making over $10,000 a month with her niche sites. However, what makes Claire's story interesting is that she has NEVER built a link to any of her sites. In her words, "I just never got around to it." Because she has never even tried to build a link to any of her sites, she doesn't have to worry when Google changes how the value links because well she doesn't have any!

NP 56: How to Generate Up to 190,000 Email Optins Running Contests with Travis Ketchum

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Today, I would like to introduce you to Travis Ketchum of ContestDomination.com. In this episode, Travis shares a bit about his own story and why he created Contest Domination (software that helps you run and manage successful contests online). In addition, Travis shares some really amazing success stories of clients that have used Contest Domination to grow their business. One of those companies was able to generate over 190,000 email opt ins from just one contest!

NP 55: How Brian Dean Grew a Thriving Blog with Less Content and More Promotion

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During the podcast, Brian provided a ton of very actionable tips for anyone starting a new blog or looking to attract more traffic and links to their existing sites. Some of the most interesting takeaways that I had are related to how Brian was able to grow his blog so much in the past year. He did this by blogging LESS. By focusing more on quality posts rather than quantity, and then working actively to promote those posts, he's been able to become a widely recognized expert. We discuss the exact tactics Brian has used to grow Backlinko.com and how...

NP 54: Link Building Tactics for 2015 and Beyond with Jon Cooper

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When it comes to link building experts, Jon Cooper of PointBlankSEO.com is right at the top of the list. For that reason, I wanted to bring Jon on the podcast for a second time to discuss link building tactics that are working right now. In particular, Perrin and I got a chance to ask about our authority site and actually get some personalized advice for how we should approach our link building.

NP 53: How to Earn Over $12,000 Per Month Selling Physical Products on Amazon with Chris Guthrie

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Chris Guthrie and I have known each other for a long time. Back in the day Chris was out building Amazon affiliate sites and I was building Adsense affiliate sites. I'm not sure where we first crossed paths, but we've been in touch now for probably close to 5 years. I had Chris on my podcast over 2 years ago. However, now his business has evolved so much that I wanted to have him on to discuss his latest business venture. Chris is now actively involved in selling physical products on Amazon through the Fullfullilled by Amazon (FBA) program. In...

NP 52: How to Value, Buy, and Sell Established Websites with Jock Purtle

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About a month ago I was able to attend a conference called Rhodium weekend. While I was there, I got to meet lots of really interesting people, including Jock Purtle from DigitalExits.com. I asked Jock to come on the podcast and discuss some of the insights that he has on buying and selling websites. You see, Jock has been buying and selling websites for his own portfolio for a long time. In addition, he is a website broker selling websites for his clients through his company, DigitalExits.com. This interview definitely focuses on buying and selling more established websites. The type...

NP 51: How to Create and Launch Your Own Products with Shane Melaugh

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Today, Im excited to share with you the interview that Perrin and I did with Shane Melaugh of Thrive Themes. Shane is someone that has been involved in the internet marketing space for a number of years and has seen a lot of success. In fact, hes been entrepreneurial his entire life and by his own admission is probably unemployable at a traditional job. Not only has he found a way to bring money in the door, but hes become very good at creating products and building great businesses.

NP 50: Buying and Selling Sites with Justin and Joe from EmpireFlippers.com

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Podcast 50! I started my podcast a couple of years ago almost as an after thought, but today I'm hitting a major milestone with 50 episodes! For now I'm excited to share an interview I did with Justin and Joe from EmpireFlippers.com. These guys are well known for their website marketplace where all sites are listed for sale at 20 times monthly income.

NP 49: How to Manage Writers Effectively

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Perrin and I were able to sit down and record a podcast based on our last blog post, How to Mange Writers Effectively. When it comes to starting and running an online business, having great content is so critical. If you are not writing the content yourself, hiring and managing writers becomes extremely important. Because of this, Perrin and I felt like we wanted to share some of our best practices for finding, hiring, and motivating writers.

NP 48: How Steve Scott Makes Over $40k Per Month Publishing Kindle eBooks About Habits

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In this podcast, we discuss 2 of Steve's sites: SteveScottSite.com and DevelopGoodHabits.com; and of course his Kindle publishing business. In fact, he was also kind enough to share a link to his author page on Amazon, so you can see a list of all his books! Check them out at HabitBooks.com. Steve's advice and story is quite impressive as he is only started publishing on Kindle about 2 years ago and is now making anywhere from $30,000 to $60,000 a MONTH! He reveals regular income reports and has great business tips over at SteveScottSite.com.

NP 47: How to Create Epic Content and Attract Natural Links for Your Authority Site with Gael Breton

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I'm excited to bring you another podcast today! Perrin and I were able to recently sit down with Gael Breton of AuthorityHacker.com to discuss all the important elements of building an authority website. Gael knows what he is talking about. You'll like this interview because he not only shares very actionable tips, but also gives the URL of his website that is making over $10,000 per month. I always love having an example website that I can look at and try to replicate.

NP 46: Why You Should NOT Build a Private Blog Network

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Wow, apparently my article from earlier this week really rocked the boat! I made the firm stance that I will no longer be building private blog networks (PBNs), and it garnered A LOT of attention. In fact, my article was mentioned on SERoundtable.com, SearchEngineLand.com, tweeted by Rand Fishkin, and even Matt Cutts tweeted about the news articles (that I was in). Then of course there have been plenty of other blog posts, online discussions, and overall a major buzz around the topic of PBNs getting deindexed and whether or not to use them going forward. The day of that blog...

NP 45: August Income Report and Update on My Website Projects

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A few days ago I shared the monthly income report for a few sites that I purchased this year. The site buying case study is one that I've learned quite a bit from and has helped expand my business. In total, I've now bought 4 sites this year, and as you can see from the what I've learned from spending $37,100 on buying sites, I've been able to do pretty well! Today, I'm sharing a podcast that Perrin and I recorded to review our monthly earnings from just a couple of sites along with a discussion of what else we...

NP 44: Content Marketing and Traffic Tips from Neil Patel

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Perrin and I had the chance to interview Neil Patel of QuickSprout.com. Neil is very well known for the products he's built (Kissmetrics, CrazyEgg, and others) and for the traffic strategies he's implemented on large websites such as TechCrunch.com and Amazon.com. When it comes to content marketing and traffic experts, Neil is right there near the top of the list. So, I hope you enjoy the interview as we discuss his entrepreneurial background, traffic strategies, infographic strategies (that still work), and much more.

NP 43: Niche Site Project Update, Disavow Links, and Recovering in Google

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Last week, I finally broke the silence about what happened to my survival knife site, from niche site project 1. As revealed in that post, the site appeared to have been hit with negative SEO. And then when Penguin 2.1 came out in October 2013, the site finally tanked in the rankings (the spammy links obviously being the reason that it was affected by Penguin). I tried several tactics for over 9 months trying to bring the site back from the dead without much success. However, last week some interesting things started to happen: the site started to rank for...

NP 42: How to Build a Successful Kindle Publishing Business with Jonny Andrews

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One of the hottest business ventures right now, is publishing books on the Amazon Kindle platform. I've personally been curious about the prospects of publishing Kindle eBooks, but have never taken the leap. As a result, Perrin and I jumped at the opportunity to have Jonny Andrews of AudienceHacker.com on the podcast. We recently interviewed him and had the chance to dig into how he's been able to build a substantial business using the Kindle platform.

NP 41: How to Network for Real Links and Other SEO Tips with Rand Fishkin of Moz.com

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Perrin and I were able to sit down recently and interview Rand Fishkin of Moz.com! If you have been in the SEO world for any period of time, you are likely well aware of Rand and the company he founded, Moz. He is one of the most well-known and well respected entrepreneurs in the SEO space. Perrin and I really relished our opportunity to pick Rand's brain for an hour on SEO, marketing, and his story.

NP 40: How a Basketball Player Built a Huge YouTube Fan Base and a Growing Business with Dre Baldwin

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Recently Perrin and I were able to sit down and interview Dre Baldwin of DreAllDay.com. I'm excited to bring this interview to you today, because well, its different! Dre is not your typical niche site builder or affiliate marketer (like almost all of my previous guests). Dre is actually a professional basketball player! I'll let you read or listen to his entire story below, but he worked his way from basically not playing much in high school to eventually playing professionally overseas. However, the moment he decided to put one of his highlight VHS tapes from a training camp onto...

NP 39: How to Generate 1,000,000 Visits Per Month by Engaging Your Audience with Dhanish Semar

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Our guest today is Dhanish Semar (those of you in the League of Legends community probably know him by his IGN: DiffTheEnder). Dhanish owns Cloth5.com, a site he built by making great connections, writing premium content, and putting it in front of his audience using the platform that was most important to them. The result? Cloth5 now gets over 1,000,000 visits per month.

NP 38: How Matt Paulson Built a Finanicial Network of Sites Getting 2.5 Million Pageviews and HUGE Earnings Each Month

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Recently, Perrin and I were able to sit down with Matt Paulson of MattPaulson.com for a podcast interview to discuss his amazing business. Matt is an unassuming guy and you would have no idea how extraordinarily well his business is doing unless you asked him. Well, we had the chance to ask about his business and the numbers he shares will blow your mind (at least it did for Perrin and I). Matt owns a financial network of sites including AmericanBankingNews.com, AnalystRatings.net, and a few others that combined get over 2.5 MILLION pageviews per month! The earnings from those sites...

NP 37: Buying Sites for Cashflow, Authority Site Stragies, and June Income Report

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In the podcast, Perrin and I review the income report from last month, discuss the business potential of buying and selling websites, and then go into more depth in our new authority site project. While we do cover similar topics to my last blog post, we also have a chance to dive quite a bit deeper and throw in a few other interesting topics as well. Overall, if want our most up to date thoughts on buying and selling websites, building out niche sites, building large authority sites, and more, then I hope you'll give it a listen.

NP 36: Selling a Site for $170k and More with Andrew Youderian of EcommerceFuel.com

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I recently interviewed Andrew Youderian of eEcommerceFuel.com. Perrin and I were able to have a great chat with Andrew to talk about his business and the great success that he has had with a couple of his drop shipping/ecommerce sites; including selling one for $170k at the beginning of 2014.

NP 35: How to Make Over $10k Per Month from 1 Site with Hayden Miyamoto

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I started the NichePursuits podcast just over 2 years ago. The most popular episode since the inception of my podcast has been episode 9 with Hayden Miyamoto recorded just over 2 years ago. At the time, he was making over $30k per month from his small niche sites. However, a lot has happened in the past 2 years and his strategy has changed dramatically. Today I am publishing an interview I did just a few days ago with Hayden Miyamoto from NoHatSEO.com. So, why did I bring Hayden back for a 4th time on the podcast? Well, not only have...

NP 34: Does Passive Income Really Exist?

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Perrin and I discuss what passive income is all about and whether or not people actually stop working once they achieve their income dreams. In addition to sharing the early influence of our fathers, we also discuss some of the wealthiest people in the world and how they spend their work lives. Finally, I share my own day to day schedule as an internet entrepreneur.

NP 33: How Perrin Got 6,000 Email Subscribers in 1 Day and Launched Vylo.org

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Perrin and I had the chance to sit down and discuss in detail our new business Vylo.org for Episode 33. We dig into the story of the product, how Perrin generated initial buzz, and plans going forward. The story of how Perrin came up with the idea and how he got over 6,000 people to express interest in the product and get on his email list in 24 hours is pretty remarkable. So, this episode is all about the story of Vylo from idea to launch (which happened about 12 days ago).

NP 32: Should I Sell? May Income Report for 2 Niche Sites

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Perrin and I discuss the May income of 2 niche sites that I purchased in January 2014. We also discuss whether or not I should sell one of the websites; and share our thought process behind making this decision.

NP 31: Is it Time to Stop Creating New Sites? Deciding When to Grow Your Existing Niche Sites

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Perrin and I discuss when its time to stop creating new websites and when to just focus on your existing portfolio. I discuss my own website portfolio, specific traffic stats, and the decision I have made to stop building new sites for the foreseeable future.

NP 30: 9 Common Mistakes to Avoid for SEO and Niche Sites

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When it comes to building a niche website that you hope to rank at the top of Google, you could potentially make hundreds of mistakes. As a result, there is no possible way that I could cover every possible mistake that someone might make when trying to build and optimize their site for SEO. However, I do believe that there are some very common mistakes that many newer people might fall prey to when building niche sites. As a result, Perrin and I cover the 9 most common mistakes that people make when building niche sites and doing SEO.

NP 29: April Earnings Report for 2 Niche Sites I Bought with Perrin as Co-host

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Perrin and I just finished recording a new podcast, episode 29. During this episode, we discuss the April income report from my last blog post, and share some additional thoughts and nuances that I didn't have a chance to cover. Overall, I hope you enjoy the episode! If you find any value in the podcast and have a chance to leave a rating or review on iTunes here, that would be great.

NP 28: The Future of The Niche Pursuits Podcast and How Opinions Evolve

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I recently wrote a blog post titled, "Wh you Should NOT start a podcast". This was an opinion piece that I wrote based on some of the frustrations of my podcast. However, after taking a look at the data and hearing some feedback from others, my opinion has evolved a bit in regards to podcasting. Listen in to hear what the future of the Niche Pursuits Podcast will be...along with other interesting stats about my business.

NP 27: How to Grow a Moustache.com with Douglas Smythe

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One of the things I did to grow aPennyShaved was to reach out to a bunch of other bloggers in the shaving community, a process I outlined in one of my previous posts. It was a super fun process, the response was spectacular, and I ended up making a bunch of cool friends. One of those friends was Douglas Smythe, who founded Howtogrowamoustache.com. We exchanged emails about shaving, discussed blogging strategies and ended up collaborating on a guest post, which was a ton of fun. The more Douglas and I chatted, the more I became absolutely fascinated and blown away...

NP 26: How Doug Cunnington Made Over $6,000 in 1 Month from his Small Niche Site

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A couple of weeks ago, I had the pleasure of sitting down and interviewing Doug Cunnington for the Niche Pursuits podcast. He's had some impressive results with one of his newer niche sites that I wanted to share. Does the name Doug Cunnington sound familiar? You may recall hearing about Doug because I shared his success story just a few months ago! At that time he was earning over $1,000 per month from the site already, and he's come back to tell us how well its done since November. Overall, Doug basically took the techniques that I've shared from Niche...

NP 25: Niche Site Project 2 Re-cap and Income Report

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The January income report for aPennyShaved.com is here! This is one that I know a lot of you have been anticipating, because of how well the site did last month. After earning over $650 in December, the big question was whether December was so big mostly due to Holiday shopping. The clear answer is NO! January was a much bigger month, and Perrin and I attribute that to simply getting more pages indexed and ranking in Google. Newer sites can take a few months before Google starts ranking all the long tail possibilities. And January was the month that aPennyShaved...

NP 24: Building and Selling Sites with Justin Cooke of EmpireFlippers.com

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I had the pleasure of interviewing Justin Cooke of EmpireFlippers.com just a few days ago. I'm sure you already know about Justin and Joe, as they are pretty popular guys! In fact, I had both of them on episode 3 of my podcast back in April 2012! So, its been almost 2 years ago since I interviewed them. I wanted to catch up on what has changed, and what their business plans are for the future.

NP 23: How to Build Links the Right Way with Jon Cooper

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Jon Cooper is a sophomore at the University of Florida studying finance. Even though he's "younger", he happens to be a respected expert in the SEO arena; particularly when it comes to link building. I had the absolute privilege of interviewing Jon Cooper recently to discuss niche sites, link building, and more. Today I am excited to share that podcast interview with you!

NP 22: Building an Affiliate Site with Paid Traffic, The Story of ShoeSniper.com with Nick Loper

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I had the opportunity to interview Nick Loper of SideHustleNation.com and ShoeSniper.com, a short time ago. I was excited to interview Nick because he has a great story of how he was able to take a little side business he started and develop it into something full-time. That business was ShoeSniper.com, an affiliate site selling shoes. What's interesting about his strategy, is that almost all of the traffic is paid traffic...mostly from Google Adwords. So, in this episode of the Niche Pursuits podcast, I let Nick tell his story of why he got involved in the shoe business, how much...

NP 21: How to Make Money with Your Own Private Blog Network; Interview with Hayden Miaymoto

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Well, Hayden Miyamoto is at it again! I decided to bring Hayden back onto my podcast for the 3rd time because he continues to build his business in unique ways that I think we can all learn from. In my interview with Hayden today, we discuss how his niche site business has fared over the past year, and what he is doing differently now. In particular, Hayden has been able to build a huge business using expired domains and his own private blog network. You may recall my previous 2 podcast interviews with Hayden of NoHatSEO.com. They were very in-depth...

NP 20: Bullish on Blogging; How to Build a Successful Blog in a Competitive Niche

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Several months ago, I ran across a blog that I really enjoyed reading in the personal finance niche. Before I was running my business full-time, I worked in the finance industry for several years, so I've always been interested in investments and personal finance. As I researched this blog a bit more, I realized that it was doing quite well! According to its "About" page, it was receiving over 200k unique visitors a month and I could see that there was a very active community. I've always been intrigued how people build their blogs into successful businesses, so I contacted...

NP 19: How to Build Mobile Apps Using Existing Code and More!

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In podcast 19 of the Niche Pursuits Podcast, I was able to sit down with Elaine Heney and discuss her business of building mobile phone applications. She has currently built over 200 iPhone or Android Apps and only started about a year ago! I was completely amazed at the success she is having, and knew I had to have her on the show. Elaine has an interesting story because she's not a programmer and was just tired of working for someone else (sound familiar?). After creating her first app, she saw a little bit of success...not much, but enough to...

NP 18: How to Build Authority Sites with Jon Haver

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A little while ago, I shared the success story of Jon Haver from AuthorityWebsiteIncome.com. If you haven't had a chance to read it yet, I highly recommend you check out what he is doing and how he is doing it. Jon has set a goal for himself to be making $15k per month by his 35th birthday. He wants to achieve this primarily through building websites and monetizing those sites. And he's well on his way! I wanted to sit down with Jon and dig a little bit deeper into how he's built a site that is making $3,000 per...

NP 17: Building an Online Business as a Stay at Home Mom with Jamie Wilson

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I interviewed Jamie Wilson who is a stay at home mom, but also a successful entrepreneur. In fact, throughout the interview we dig into 2 successful sites that she owns: OrganicBambooClothing.com and JellyBeanQuilts.com. Jelly Bean Quilts is currently her biggest money maker, and quite honestly, I think is a pretty cool business (yep I have kids!). I found out about Jamie because she submitted her "Success" story to me following these guidelines here. After reading it, I decided I needed to have her on the podcast, and I'm glad I did! She shares tons or really cool tips and tricks....

NP 16: The State of SEO and My Public Niche Site Project

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I felt like it was time that I sat behind the microphone and shared a few of my thoughts on the current state of SEO and my public niche site project. In fact, as I look back at when I published my last podcast, its been over 4 months! What I think you will find are some motivational words to help you see how I view the world of Search Engine Optimization and more. In addition, I cover a few more topics in regards to my niche site project that I haven't mentioned previously on my blog yet. So, its...

NP 15: Building a Niche eCommerce Business with Nathan Hartnett

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I am always amazed when I find people outside of the "internet marketing" niche that are finding big success with the principles that I teach on my blog all the time. I am constantly trying to harp on the fact that finding "long tail" keywords is something that EVERY business should be doing, not just affiliate marketers. I've shared the success of Marcus Sheridan with this for his pool company. Jon Haws built a successful landscaping company using long tail keywords. Last week, I shared the story of Perry Rosenbloom that found success with his Glacier National Park travel guide...

NP 14: How Perry Rosenbloom Built a Business Around his Passion for the Outdoors

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Today, I'm sharing a podcast interview I did with Perry Rosenbloom. I think you will find his story interesting, because he was able to build a large website based on his passion for hiking and the outdoors. The site was so successful that he expanded his business into other related sites and was able to quit his full-time job about a year ago! These are the kind of success stories that we all love to hear about. However, Perry's journey has not always been rosy. Shortly after quitting his full-time job, Google Panda hit which had a big impact on...

NP 13: How to Effectively Use Content Marketing to Grow Your Business with Marcus Sheridan

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Marcus Sheridan is an entrepreneur that truly understands content marketing. He was able to take his pool business from the brink of the financial abyss to strong profitability primarily through the use of online content marketing. I absolutely love the story that Marcus has to share, and it was a pleasure to interview him for today's episode of my podcast. To get the full picture, you really need to listen to the podcast; plus you get a better grasp of the fun personality that Marcus has. It was all I could do to keep myself from busting out laughing during...

NP 12: Running a Landscape Business Like a Tech Company!

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Don't tell Jon Haws that he doesn't own a tech company. Even though he currently spends his days pushing lawn mowers and leading a crew of landscapers, Jon has embraced the internet and so much more to market and run his business. In fact, if you ask him about his business, the fact that he cuts grass may never come up. Instead you'll get an earful about long tail keywords, niche sites, subscription based business, auto-billing, lead generation, and more. Because Jon has been able to think of his company as a tech business, he's been able to build it...

NP 11: Building High Quality Niche Sites

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After a break of about 4 months, Ive finally done another podcast! The podcast recording is just meno guest this time. I felt it was important to say a lot of things that are hard to say in a blog post. I can talk for a half hour and make my points much better than I could if I tried to blog about it.

NP 10: How to Find Valuable Expired Domains with Hayden Miyamoto

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Last week, I released a podcast that I did with Hayden Miyamoto where he explained how he is pulling in $30,000 a month with small niche sites. As suspected, people loved the podcast! Hayden was able to share a lot of his "secrets" that he uses to build micro niche sites after Google Penguin in that podcast. So, today I am releasing a new podcast interview I did a couple of days ago to dig a bit deeper on how Hayden is using expired domains to build links to his niche sites. In particular, we discuss exactly HOW and WHERE...

NP 9: $30k a Month from Niche Sites Post Penguin with Hayden Miyamoto

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I always love to hear the success stories from readers of my blog. And this story is a big one. I am absolutely blown away by the success that Hayden Miyamoto is having with small niche sites. In particular, Hayden has refined his process post-Penguin and is doing better now than before! Now only 2 months since Penguin, this new process has proved to be extremely fruitful - his income is already back up to $30,000 a month - all from small niche sites.

NP 8: How to Launch an iPhone App with Andreas Kambanis

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Andreas not only have a very interesting story of how he got started with his business, but he also has some excellent advice for creating a successful launch of an iPhone app. Of course I took and followed some of this advice as I launch my own app, and there are several other points that I will be doing on this app or future projects. I highly recommend that you listen to the podcast interview below if you ever consider launching a mobile phone app. The advice Andreas shared here is very unique to anything that has been shared or...

NP 7: Building a Brand with Pat Flynn

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Pat Flynn discusses how he has been able to build his brand. This interview covers how he generates up to $50,000 a month from his blog, niche sites, iphone apps, and more.

NP 6: How Benny Hsu's iPhone App Made $2,927.44 in 1 Day

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Benny Hsu shares how he was able to outsource the creation of his very first iPhone app: Photo365, and make nearly $3,000 in one day. This is a truly inspirational story and offers great insights for anyone wanting to create an iPhone app.

NP 5: Fraser Cain on Building a Real Business

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Fraser Cain is the owner of UniverseToday.com, a highly successful space related website. He also owns Keyword Strategy, a keyword management software. He offers powerful insights on getting search engine traffic and much more.

NP 4: Outsourcing and SEO Services with Tyrone Shum

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Tyrone Shum shares his background that led him to the outsourcing business as well as providing SEO services.

NP 3: How AdsenseFlippers Build 100+ Sites per Month

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Justin and Joe from AdsenseFlippers.com share their business model of building hundreds of niche websites and then selling those sites for profit. They also dig a bit deeper into the future of niche sites, business automation, and much more.

NP 2: Chris Guthrie - Internet Entrepreneur, Buying and Selling Websites for Profit

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Chris Guthrie of MakeMoneyontheInternet.com discusses some of his early entrepreneurial websites. He also mentions a site he sold for over six figures and now how he is buying sites and increasing their revenue.

NP 1: My Journey to Becoming an Internet Entrepreneur

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