Confessions Of A SEO - Archive

This week's episode is in response to a Search Off The Record, Episode #105. In it, Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient and then...the wheels came off the wagon for me!I consider this a friendly rebuttal to their claim that BECAUSE the html standard is so forgiving - nothing says that you can't make all the headers H1s on your article. The browser will figure it out.[cough]B***s**tNot and get recommended in Gemini, Claude, ChatGPT or other LLMs.Oops, I don't need a

This week's episode is basically with AI environments and search overlapping, we're now at a point where we need to go BEYOND indexation INTO Induction. Our content needs to rise above the consensus and showcase a Unique Indentification Signal.And no place better than Confessions of An SEO and no person more able to introduce you to the process of of Induction than Carolyn Holzman.This marks a move from a search environment to an "AI recommendation era" requiring new optimization strategies.Last week's episode: ⁠https://www.confessionsofanseo.com/podcast/how-to-make-your-content-a-magnet-for-ai-citation-season-6-ep-12/⁠Mentioned in the show:Written in the Logs: GoogleOther's Gemini

If AI don't find a coherent site in the top 100 results, we're getting "average" answers.In this week's episode, I share a deep dive into AI's Autonomous Discovery Cycle. Its a wave we want to ride. Its not a hack, its how to be a signal architect.Last week's episode: https://www.confessionsofanseo.com/podcast/ip-laundering-how-google-built-an-answer-monopoly-by-seizing-your-content/Mentioned in the show:Listicle Forensic AnalysisSubscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave

I know its not new news that Google isn't providing sources for their AI Search answers but that doesn't mean we should gloss over it.The European Publishers Council has filed a complaint says Google takes our private Intellectual Property also known as our expert insights and runs it through Gemini to make it appear to be "public" knowledge aka Google's answer claiming that the source of the answer is...Google.Is Google creating derivative works without a license? You be the judge.Last week's episode: https://www.confessionsofanseo.com/podcast/you-had-the-authority-all-along-backlink-truths-season-6-ep-10/Mentioned in the show:Google's Links in AI Answers Study76%

Got a question this week about how much of the success we're getting is the result of only on page SEO or backlinks.I got a lot clearer as the week progressed at to why I think the absolute best way to get backlinks is from yourself and build your own domain quality.This episode - ⁠Last week's episode⁠https://www.confessionsofanseo.com/podcast/is-google-cracking-down-on-ai-content-season-6-ep-9/Mentioned in the show: ⁠⁠⁠2022 November - https://searchengineland.com/links-may-be-less-important-to-the-google-search-ranking-algorithm-in-the-future-389364April 2024 - https://www.searchenginejournal.com/google-overfocusing-on-links-could-be-a-waste-of-time/512661/Get early access to Vizzex. Tools that I use and recommend:Vizzex - ⁠⁠⁠⁠⁠⁠⁠⁠Helpful Content Analysis Tool⁠⁠⁠⁠⁠⁠⁠⁠Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- SEO as a

Over the past month, our industry has coalesced around a convenient explanation for the February visibility declines: Google is finally cracking down on AI generated content.I spent the last 2 weeks retracing the steps of the article datasets which first surfaced the huge decline in visibility for some of the biggest names in our industry.Building on the topic from last week - Here's link to the article - Is Google Cracking Down on AI content?This episode - https://www.confessionsofanseo.com/podcast/is-google-cracking-down-on-ai-content-season-6-ep-9/Last week's episodehttps://www.confessionsofanseo.com/podcast/the-code-is-more-like-guidelines-than-actual-rules-confessions-s6-episode-8/Mentioned in the show: ⁠⁠https://www.confessionsofanseo.com/podcast/monopoly-bingo-season-5-episode-39/⁠Linkedin Post on AI generated content - Where

This week is more about the news that slid under the radar for most, but I caught them and now it looks like everything we wondered about in 2022 when Google killed the URL parameter tool has come home to roost.I bring the receipts to demonstrate that the Canonical code is more like guidelines than rules.This episode - Last week's episode⁠Last week’s episode: https://www.confessionsofanseo.com/podcast/bot-crawl-space-and-time-season-6-episode-7/Mentioned in the show: https://www.confessionsofanseo.com/podcast/season-2-episode-15-wow-its-all-the-blue-socks-google-url-parameter-tool/https://developers.google.com/search/blog/2022/03/url-parameters-tool-deprecatedhttps://ed.codes/blog/weird-shopify-seo-issue-millions-of-indexed-pagesGet early access to Vizzex. https://vizzex.ai/aitruth-replayWhere does your site drop off the siteRadius in the Helpful Content classification system?Join in a special group and

Googlebot’s new 2 MB crawl cap is the headline, but the real drama is how long the bot actually sticks around on your page before it bails.In this episode of Confessions of an SEO, Carolyn pulls back the curtain on Google’s quiet 2 MB limit update, then pivots to the under‑discussed bottleneck.If your best stuff is hiding behind slow scripts, bloated hosting, or “it’ll load eventually” JavaScript, this is the episode you don't want to miss.This episode - https://www.confessionsofanseo.com/podcast/bot-crawl-space-and-time-season-6-episode-7/Last week's episodeThe Mystical Listicle - Is it Endangered in Google?Mentioned in the

Wow I had fun with this one! Total shout out to Lily Ray for providing the germ of not JUST this week's topic but the idea of a friendly stress-test test of the conclusion of the suggested toxicity of the listicle format when used in a self-serving, templated kind of way.Plus we have clear signal from last week's episode test where I wondered if I could rehabilitate my "Crawled, not indexed" content by applying the knowledge of that indexation threshold based on structure.There is a write up - feel free to

This week's episode is likely one of the most actionable solutions to a perennial problem - Crawled Not Indexed page status in Search Console.Based on the indexation research a content threshold for getting indexed was discovered. This episode is where I explore a page that went from Indexed to Crawled Not Indexed to Unknown to Google and back to Crawled Not Indexed.The test hypothesis is that if there is a threshold and I've ensured the page now is revised for that threshold that resubmitting via search console, the index status will

So yeah, people ACT like all the AI LLMs are going to RANK their site. But that isn't what they do when they make recommendations in overlays and responses.This came from a post on LinkedIn - lots of meat on the bone but this phrase stuck out - "LLMs don't rank websites. They synthesize trust."So how exactly do they do that? In this week's episode even though I mention 4 areas - I focus on 2 of them that are 100% within our control.Social MediaDiversity of platformsSchemaOur websitesthis episode - ⁠https://www.confessionsofanseo.com/podcast/llms-dont-rank-sites-they-synthesize-trust/Last

The rule of 7 also reinforces the concept of having to repeat new information, we can't just get it in one delivery like last week's episode.So in today's I share an almost over-the-shoulder on what chunking actually is from an operational standpoint and an example of what MIGHT happen if you adopt it.Results may vary.But its a sure fire way to get your content INTO the index and increase your odds even further that your content will be considered for those coveted page one AI overlays in search results."Google continues to

This week's topic comes from Google's own podcast - Search Off the Record where Danny Sullivan provides Google's take on whether or not we should change our content formats ONLY to help get cited by AI models more.Needless to say, I share my "irreverent" opinion backed up with never before shared testing data that backs up one of Google's patents which supports chunking content like a normal person which works for both people AND LLMs.Last week's episodeHorizontal Content Analysis For SEO⁠Mentioned in the show⁠Test Semantic Software on Wordpress. Apply to be

New Season's first episode. In this week's show there's some confession and then an insight on what a horizontal analysis brought forth about backlinks for semantic graph.Last week's episodehttps://www.confessionsofanseo.com/podcast/helpful-content-analysis-tool-vizzex-season-5-episode-51/⁠Mentioned in the show⁠Test Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. ⁠⁠https://vizzex.ai/⁠⁠Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you

Last episode of Season 5 and I get to play with the cure for any Helpful Content issues on your wordpress sites - and this is just the beginning.Apply to be a part of the beta for Vizzex. https://vizzex.ai/Last week's episodehttps://carolynholzman.com/a-few-of-my-favorite-things-in-2025-season-5-ep-50/Mentioned in the showDecoding the Helpful Content System of GoogleTest Semantic Software on Wordpress - Apply here: ⁠⁠https://vizzex.ai/⁠⁠Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work

Wow, episode 50 with one more left in Season 5. In this show I share my favorite episodes over the last 49. Join me as I countdown my top 3 favs.Last week's episodehttps://www.confessionsofanseo.com/podcast/a-good-kind-of-sticker-shock-season-5-ep-49/Mentioned in the showhttps://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2025-12-01/Disinformation_reportTop 3 favs#3 - Season 5, episode 35#2 - Season 5, episode 47#1 - Season 5, episode 48Test Semantic Software on Wordpress - Apply here: ⁠https://vizzex.ai/⁠Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in

This week I share one of the most offline kinds of marketing that this SEO loves because it leverages a revenue stream that is easy to forget and costly to ignore.Last week's episodehttps://www.confessionsofanseo.com/podcast/written-in-the-logs-googleothers-gemini-alignment-season-5-ep-48/Test Semantic Software on Wordpress - Apply here: https://vizzex.ai/Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and

Its almost like the move to Gemini was planned for a long, long time. Recent server logs revealed an expanded type of crawler with a distinctive pattern seen prior to the change to Mobile First on Halloween on October 2023.Last week's episodehttps://www.confessionsofanseo.com/podcast/vector-embedding-for-2025-alec-season-5-episode-47/Mentioned in the show:https://www.webmasterworld.com/search_engine_spiders/5111701.htmBeta Sign up for Semantic Software - ⁠⁠Google Form⁠⁠Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to

In this episode we're playing the 'connection' game again - using my favorite crayon, The Helpful Content System Analysis and how vector embedding explains in more engineering jargon the same thing I've been saying.Don't worry I explain what I mean so it makes sense to an non-SEO person.Beta Sign up - Google FormLast week's episodehttps://carolynholzman.com/breathing-through-the-noise-season-5-episode-46/Mentioned in the show:How HC and Gemini are alignedhttps://www.americanwaymedia.com/gemini-and-helpful-content-timelines/contains a playback of the episode as well as a graphic timeline of various events related to each one.Indexation Research - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tools that I

This week's topic was inspired from a Twitter post from Suganthan Mohanadasan suggesting that the SEO community has a mental health issue - we're arguing now over everything - no consensus anywhere.And no one is talking about it.Let's dive into this on this week's Confessions of an SEO.Last week's episodeSEO vs GEO vs AIO equals IR Mentioned in the show:Twitter post https://x.com/Suganthanmn/status/1990020182035861827About Snippet DigitalIndexation Research - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions

This week's topic is "What Do We Call What We Do?". Is it still SEO? Or is is GEO or AIO?Lots of discussions but ultimately I think there's a more accurate description - IRO - Information Retrieval Optimization.IMHO we are doing is what we have always done - optimize for Information Retrieval.Last week's episodeThe Halloween Google Update That Never HappenedMentioned in the show:MORE speculation reported on "unannounced" Google updatehttps://www.seroundtable.com/google-search-ranking-volatility-nov7-40401.htmlIndexation Research - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠- SEO

Thank you to Ahrefs for being the sponsor of this episode.Check out the Webmaster Tools - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's show topic is a response to the speculation of a Halloween Google Core Update. Since I had the data from all the dates in question, I thought it might be fun to go back as see if there were any alternate explanations for the volatility and ranking swings.Spoiler alert!!! There are!Last week's episodeTopical Cohesion vs Topical AuthorityMentioned in the show:Speculation reported on "unannounced" Google updatehttps://www.seroundtable.com/google-search-ranking-volatility-october-28-40339.html Indexation Research - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you to Ahrefs for being the sponsor of this episode.Check out Brand Radar https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic was inspired from a fellow SEO, Shaun Anderson, creating his breakdown of Google's internal Content Warehouse API documentation that was leaked in May 2024.I love how he did this and while I differ from the specific conclusions made about Topical Authority - he also confirmed siteFocus and siteRadius - relate to the topical width and breadth of a site - something I refer to as "Topical Cohension." And this is at the heart of

This week I took everyone with me on my new project - more of a cautionary tale for business owners but wow was it entertaining, subtly sad and ultimately resolved even if the friendship didn't make it.I'm definitely enjoying this new to me project and looking forward to setting up the basics out of the gate.Here's what happened this week.Last Week's episode⁠⁠https://www.confessionsofanseo.com/podcast/how-much-did-that-content-really-cost-season-5-episode-41/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indexation Research - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC

Never listen to news articles on the radio while in your car about electric infrastructure unless you like to torture the brain on un-sustainability issues. In this week's show let's talk about how civil war battlefields and AI power demands intersect and how that depressing concept lead me to a positive, more hopeful place about the capacity for the human brain to find a new way for an old problem.And yes, SEO is in the mix because we are feet first into this new reality.Last Week's episode⁠⁠https://www.confessionsofanseo.com/podcast/duplicate-content-works-until-it-doesnt-season-5-episode-40/Mentioned in the showIn-chip cooling

Thank you to Ahrefs for being the sponsor of this episode. Automate technical SEO with Ahrefs https://ahrefs.com/ai-tech-seo?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025. This week's show is me parsing out the answer to a question that I regularly get asked in my forensic analysis consulting.The TOP issue that I find regularly in my consulting relates to some form of duplicate content.And the question is - Why can't I keep doing what I'm doing when I see it everywhere?My answer: It works until...Last Week's episode⁠https://www.confessionsofanseo.com/podcast/monopoly-bingo-season-5-episode-39/Mentioned in the showMy SEO Pet Peeves - Season 1, Episode 26 (2021)Google's Leaked

This week's show caps off a spectacular September for Google. This latest in the madcap adventures of dog in the manger style approach - Google killed off the &num=100 parameter. The backbone of many SEO tools using the Google API.While ruled a monopoly, they get to keep Chrome and have to share their index data.Let's connect the dots.Last Week's episodehttps://www.confessionsofanseo.com/podcast/ill-do-it-my-way-season-5-episode-38/ (a follow up to Season 1, episode 2 ⁠⁠"Why I Dislike Client SEO"⁠⁠.)Mentioned in the showhttps://ppc.land/semrush-confirms-significant-operational-impact-as-google-eliminates-n-100-serp-parameter/https://www.confessionsofanseo.com/podcast/google-retains-custody-of-chrome-season-5-ep-36/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indexation Research -

Thank you to Ahrefs for sponsoring this episode. Apply a brand marketing use case to monitor and measure using Ahrefs.https://ahrefs.com/use-cases/brand-marketing?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This show is kind of a follow up to Season 1, episode 2 "Why I Dislike Client SEO".But in this episode I parse out why we THINK that agency SEO is the only way to monetize our SEO skills.Maybe that's a weigh station for some that are like me and looking for a more balanced power dynamic between SEO and a principal.It took some doing but I think I've assembled the parts

Thank you to Ahrefs for sponsoring this episode. Get tickets and check out the speaker lineup for Ahrefs Evolve.https://ahrefsevolve.com/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This time every year since 2022, I take the time to celebrate the "birthday" of this project. It is, outside of Google, the longest running SEO testing having completed year 4 and moving into year 5.There is no one more surprised than me at the amount of valuable side benefits to testing for first pass and second pass through Google's indexation system.Its led to some ground breaking analysis in regards to the Helpful

Thank you to Ahrefs for sponsoring this episode. Use Ahrefs for Competitive Intelligence. You can get started with Ahrefs for free today!https://ahrefs.com/use-cases/competitive-intelligence?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about where Google stops and Chrome begins and much like the judge in the antitrust case brought by the DOJ, its not clear.What actually IS the relationship between Google, Chrome, paid ads and search??? Equally not that clear. Google has to share and in that sharing they will get to keep custody of "Thor's hammer" also known as Chrome.Mentioned in the show:https://www.vanderbilt.edu/jetlaw/2025/05/25/googles-chrome-antitrust-paradox/https://www.reuters.com/sustainability/boards-policy-regulation/google-must-pay-425-million-class-action-over-privacy-jury-rules-2025-09-03/https://www.seobythesea.com/2013/06/google-patents-on-author-signature-values-and-authority-scores/Last week's episode - ⁠https://www.confessionsofanseo.com/podcast/the-google-crawler-crisis-of-august-2025-season-5-ep-35/Looking

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Web Analytics. You can get started with Ahrefs for free today!https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about the recent incident where Googlebot and even Bingbot stopped crawling some particular sites. Lots of information that is was happening since August 8, 2025.But what REALLY happened? Why did Google not know it was happening? How do we know it wasn't the failure of some server side rendering (SSR) hosting platforms? How do we know Google fixed it?All this and more in this week's episode.Mentioned

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Brand Radar Addon. You can get started with Ahrefs for free today!https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I share my thoughts about the opening at Google for the New Google Search Liason position. It has a new name and depending on where you live - that salary is going to either make you or break you apparently.Then I delve into the exciting world of content - whether its word count or seo as a service feature - do we and our clients do

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Always-On-Audit tool. Get started with Ahrefs for free today!https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I confess that I haven't been fully vocal about what has shifted but more importantly what has been rattling in my head for the last few months was liberated by two colleagues whose work I respect.I set up a page on my site because I want to see how many go through it but this is not an affiliate - whether you choose to see the light or not

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform and their GBP Monitor. Get started for free today!https://ahrefs.com/gbp-monitor?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's episode was a reality check on an article that was teasing with providing from fresh take on Google's indexation principles.The article appears to have taken a Google conference presentation (which was likely just explaining their existing processes) and repackaged it as if it contained new revelations.I am reminded of a famous Vermont quote about people who moved there, lived for 30 years and claim their children are "Vermonters".When

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Explorer in Webmaster Tools and get started for free⁠https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠Catching up in Linkedin this week was sobering reality. None of us like it - and the way past this is likely through it. I've had to pivot many times in my life after successfully creating various businesses. Its easy for human to think any pivot is just a fancy "quit". But is it?Marketing seems to be in flux for everyone - firmly convinced that all we have to

This past week I witnessed Google's crawling system quietly issue a type of crawler that I hadn't seen before. Its a googlebot along with a South Korean's search engine crawler agent that has a particular crawling function.In this episode I talk about how I know this came from Google and due to the specificity of how the string is styled and the timing of Korean language and support in Gemini and Gemini Live.Last week's episode - https://www.confessionsofanseo.com/podcast/hreflang-international-tag-of-mystery-season-5-episode-29/⁠Mentioned in the show:Helpful Content and Gemini⁠https://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Companion Articles on American Way MediaThis week's articlehttps://www.americanwaymedia.com/googlebot-posing-as-naver-iphone-app/Season 5

Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Audit in Webmaster Tools and get started for freehttps://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Hreflang. International SEO. Shopify ability to create subdirectories to target international audiences.Couple that with a question from an SEO trying hard to reconcile while the "Big Boys" can get away with duplicate content.Or is there something more?He has questions.Answers were found based on practice and a simple file formatting.Last week's episode - https://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Mentioned in the show:Shopify example URLS:https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide https://www.shopify.com/au/blog/ecommerce-seo-beginners-guideGoogle Sitemap of Hreflang clustered URLs⁠⁠⁠⁠⁠https://developers.google.com/sitemap_1_of_30.xmlShopify Examplehttps://www.shopify.com/au/blog/ecommerce-seo-beginners-guideLooking for a TOC wordpress

Thank you to Ahrefs Marketing Platform for sponsoring this episode. Learn about Ahrefs Webmaster Tools and get started for free https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Now that we're full on into the breakdown of the traditional model of SEO as a service, it got me to wondering WHY helpful content?What problem did HC rules solve?Multiple HCU updates could represent iterative cleaning passesThe "helpful" framing obscures the de-duplication benefitExplore with me some alternative explanations about what we're looking at and why!UPDATE: Companion article with infographic timeline https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots.

Thank you to Ahrefs for sponsoring this episode. Click here to learn about Patches - ⁠https://ahrefs.com/blog/site-audit-patches/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Launching new content into a Core Update? Are you crazy??? Crazy like a fox!In this episode I share an unorthodox approach to content strategy while an update is running. Its more of a "Hold My Beer" approach to be sure but the data, server logs and results suggest a contrarian approach is the best when Google opens up the system like they have in this update.Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots.

Thank you to Ahrefs for sponsoring this episode. Click here to learn about AI Content Helper - https://ahrefs.com/blog/ai-content-helper/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I sort through some recent articles about the impact of AI overlays on the business of SEO.Is there such a thing as a "GOOD" AI?Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠⁠⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠⁠⁠⁠Last week's episode - https://www.confessionsofanseo.com/podcast/the-fatal-flaw-in-your-correlational-ranking-data-season-5-ep-25/Mentioned in the show:⁠Amanda Natividad - VP Marketing at SparkTorohttps://amandanat.substack.com/p/ai-but-make-it-goodGoogle Search Zero Click Studyhttps://searchengineland.com/google-search-zero-click-study-2024-443869Three Options For Google - DOJ trialhttps://www.justice.gov/atr/media/1397781/dlPublicly Traded Brands on AI and Googlehttps://detailed.com/public/Indexation Research - ⁠⁠⁠Crawl Or

Thank you to Ahrefs for sponsoring this episode. Click here to learn about Brand Radar ⁠https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025I have for a long time loved software that provides correlational data - the things that move together in search results.Its been a part of SEO testing - that’s how we could test various factors in 2015 to see how they moved together and that culminated with multiple softwares providing that kind of information gold that would guide our on page SEO priorities.But now we have entered a phase where because of Google and it’s all

Thank you to Ahrefs for sponsoring this episode. Click here to gain AHrefs certification https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠⁠⁠⁠⁠⁠Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠⁠Last week's episode -https://www.confessionsofanseo.com/podcast/im-kind-of-a-big-deal-season-5-episode-23/Mentioned in the show:https://aibusiness.com/data/meta-signs-nuclear-deal-to-power-ai-growthhttps://www.constellationenergy.com/newsroom/2025/constellation-meta-sign-20-year-deal-for-clean-reliable-nuclear-energy-in-illinois.htmlhttps://www.rand.org/pubs/commentary/2025/05/could-ai-really-kill-off-humans.htmlIndexation Research - ⁠Crawl Or No Crawl ⁠ Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ahrefs - ⁠⁠ ⁠https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Site Explorer ⁠https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠This past week there was a huge uproar within the SEO community and it had to do with Cyrus Shepard’s dissection of a wave of reputation management style content posting by Neil Patel for something that happened 11 years. Yeah, THAT Neil Patel.Patel and his companies were served with a civil lawsuit from FTX, a bankrupt company that formerly operated a cryptocurrency exchange and crypto hedge fund. [Wikipedia]Are there larger implications for the SEO industry?Does

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's show started out as an AI crawler test then a "whose content is it" conversation culminating in Jenny Jenny Abouobaia's Linkedin post titled, "Google Broke the Unspoken Contract — And No One’s Talking About It".⁠⁠We're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. ⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠Last week's episode - https://www.confessionsofanseo.com/podcast/the-demise-of-dmarge-season-5-epi-21/Mentioned in the show:https://www.linkedin.com/pulse/google-broke-unspoken-contract-ones-talking-abouobaia-midm-mcim-c2yzf/Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ahrefs - ⁠https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------- Crawl or

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/rank-tracker?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠In this episode I do a compare and contrast between an honest and transparent sharing of an established publisher who got caught in a helpful content snare and my analysis of sites that I consulted on before that led me to discover what was the culprit.Spoiler alert.The experience and my analysis lined up perfectly.Then I shared my own examination of the site aided by Google LLM. And then a path to recovery but not by undoing what

Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_202https://ahrefs.com/site-auditThis week I found out that Google Search Team agrees with me - Table of Content links are hurting people's sites.Thanks to the generosity of Tomiko Harvey, she compiled some observations from that closed door, no camera meeting and wrote about it on her blog and made a couple of videos.But this just isn't about bringing BAD news to the TOC conversation, I'm bringing good news - don't look now but we're close to having a TOC

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Keyword Explorer⁠⁠https://ahrefs.com/keywords-explorerIn this week's Confessions I am sharing the data breakthrough on my Helpful Content Analysis. Short answer. What if Big Data Obscures what can only be seen at the atomic level of a site - two urls, one day, one search term?Last week's episode - Meet GoogleOtherMentioned in the show:Confessions Season 5, Episode 8 Trad Keyword Research Failing Us - inspired by Dale Bertrand article on Search Engine LandTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing

Thank you to Ahrefs for sponsoring this episode. Click here to get started with ⁠Ahrefs Web Analytics.⁠https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠In this week's Confessions I'm introducing my field observation about GoogleOther crawler that comes to new content with a Google build.Its kind of a creepy crawler.But it throws page URLs into the crawling system like ball machine over the plate. I share the crawl data from three new sites, their GoogleOther data during an update and afterwards.Last week's episode - ⁠Accidental Indexing Momentum: From 1 page indexed to 57 in 3 daysMentioned in the show:GoogleOther

Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Webmaster Tools.https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this week's Confessions I share the results of a test that I was running subconsciously! OK, it was by accident that I set this up but WOW did this give a glimpse into how a tiny little line of code is powerful regardless of how you set it.Learn from my "test" and take advantage of the power of this information.Don't just try not to hurt your site, follow the best practice, check your work

Today I'm going to a new hunch about the volatility in search results as measured by the SEO weather tools like Semrush and others. SEO tools that measure the volatility within the results on a daily basis.Conventional wisdom would say the times when the volatility is high is NOT the time to take measurements with SEO tool that use correlational math - like Cora SEO software.But is that true?What else might be at work specifically in the LOW volatility times?This week's Confessions offers a unique viewpoint on how to interpret low

Accidentally, I learned that THIS episode is the 200th episode of Confessions of an SEO! Yay me! I’ve learned a lot and this week I’m going to go through three ideas or conceptions that the SEO community holds in regards to indexing that I’d like to debunk.1. Indexers index content because they have a special door into to Google2. Indexers produce a crawl on demand - think Google’s indexing API3. Every article online about indexer comparison data is current and accurate Mentioned in the showhttps://www.searchlogistics.com/learn/seo/link-building/backlink-indexers-test/https://www.penzu.com/robots.txtYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or

Wasn&#39;t sure exactly what the topic was this week until I just stopped thinking about it - and it came.In today&#39;s show I talk a little about one of my favorite time period and place of my movies and books and smash right into wondering if this is the Golden Age or Gilded Age of AI.Hope you enjoy it.Youtube Channel -⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in supporting this work and any seo testing?Become a Confessions Supporter for

Finally, now we know what EEAT is about - not!But what we do know is what it is NOT and that many in our industry have been claiming they did something that according to John Mueller is just not possible.Youtube Channel -⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/confessions-of-an-seo/support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -An easy

Yes, that is my data-driven analysis from server logs - its over and the whole process is nearly complete.In this episode I talk about the new Chrome bot seen on March 20th and how a news story from February was discernible within server logs.I kid you not.Youtube Channel -⁠⁠⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level

This week it would wrong of me not to talk about the current running Core update that started on March 13th. Something very interesting is under the hood and "might" be the reason there aren&#39;t a lot of anecdotal gnashing of teeth.Also in this week, I break down how I KNOW with certainty that Google&#39;s Indexing API is useless for the average site.Youtube Channel -⁠⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in supporting this work and any seo testing?Become

So much data, so many things to talk about.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won&#39;t want to miss this.Mentioned in the showPart 1 of What 16 Million Pages Can Say [insert link here]Article on Indexing and Serving Data on 16 Million Page⁠https://indexcheckr.com/resources/google-indexing⁠Youtube Channel -⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or

What a load of data! That's what I thought when I read a new analysis from LinkCheckr on 16 million pages and their state of indexing.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.Mentioned in the showArticle on Indexing and Serving Data on 16 Million Pagehttps://indexcheckr.com/resources/google-indexingTrad keyword search episodehttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/trad-keyword-research-failing-242170048Youtube Channel -⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in supporting this work and

Keyword research has been the foundational activity in SEO since, well, forever. Grab a list of search phrases and optimize a page for each was standard when I entered into SEO.But data reveals that "trad" keyword research is not getting us what we or our clients want.There is a new idea on the block - espoused by myself and others. This week I share an article by Dale Bertrand from Search Engine Land - https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880Mentioned in the show⁠https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880https://www.confessionsofanseo.com/podcast/buying-is-hard-season-4-episode-26/Youtube Channel -⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use

Where do you get your SEO knowledge? How much information out there is just a repeat of what you can read already and perhaps walk away with a higher understanding from the original?I call article like the one I talk about today as Fast Food SEO journalism. And its everywhere.I happen to have a passion about Table of Content links so when there&#39;s an article that implies Google says # in URLs are OK - I want to know what precisely is being discussed.Mentioned in the Show -Search Engine Journal article

In this episode you will hear about one of my test sites that took a "dirt nap". If you don&#39;t know what that means, count yourself lucky!Mentioned in the Show -Last week&#39;s episode where I shared my threshold detailshttps://www.youtube.com/watch?v=dcL6uHMkepwYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO ⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/confessions-of-an-seo/support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -An easy place

In this episode we&#39;re gonna get to brass tacks on backlinks and reasons why if you build them on sites or in a fashion that is NOT going to permit Google to take them into the index and/or serve, you&#39;re wasting your time. Think of this as know before you go with that backlink source. Get 45% off Magic Mind bundle with my link: ⁠⁠https://magicmind.com/confessions #magicmind #mentalwealth #mentalperformance ⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Tools that I use and recommend: Indexzilla - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing

Have you had "scaling" conversations without know they were "scaling" conversations? How much of our time could be saved if we figured out if it NEEDED to be scales vs just assume everything worth doing is ONLY worth doing if you can scale it. Get 45% off Magic Mind bundle with my link: ⁠https://magicmind.com/confessionsjan⁠ #magicmind #mentalwealth #mentalperformance ⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Tools that I use and recommend: Indexzilla - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service) Cora Software ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionscora⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On page analysis tool - use it

Welcome to Season 5 of Confessions of an SEO podcast! This week I unpack a discussion on what do you do when Google Patents say one thing and the SERPS imply another? How can both things be true at the same time and our heads not explode? Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessionsjan #magicmind #mentalwealth #mentalperformance ⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panel Mentioned in the Show - Article about Patent Transparency - Do As I say, Not as I Do Bruce Clay Article about Google

Welcome to Season 5 of Confessions of an SEO podcast! In this episode I'm sharing my schema testing data at least as how it stands here in January 2025. You can find my test write up on this page - https://bit.ly/indexdetector - slight scroll down to the words "Schema Testing on a BLANK page testing write up" And in the YT thumbnails - you'll find the video where I screen share my way through the test write so you can follow along. ⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠ <-------- Crawl or No Crawl Knowledge panel Mentioned

Welcome to Season 5 of Confessions of an SEO podcast! In this episode i talk about an article about a Search On The Record podcast from Google engineers. https://www.searchenginejournal.com/google-podcast-discusses-seo-expertise/536606/ ⁠⁠https://g.co/kgs/xXDzBNf⁠⁠ <-------- Crawl or No Crawl Knowledge panel Interview with Jesper Nissen ⁠https://www.youtube.com/watch?v=LssaigpBYiI⁠ Tools that I use and recommend: Indexzilla - ⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠ (LAUNCHED!!!) Cora Software ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionscora⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On page analysis tool - use it most every day. GSC Tool - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or

Final episode of Season 4! Wishing you and yours a wonderful, warm, expansive New Year! ⁠https://g.co/kgs/xXDzBNf⁠ <-------- Crawl or No Crawl Knowledge panel Mentioned in the show: https://www.youtube.com/watch?v=LssaigpBYiI link to the Monday training - Tools that I use and recommend: Indexzilla - ⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠ (LAUNCHED!!!) Cora Software ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionscora⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On page analysis tool - use it most every day. GSC Tool - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship

This is one of the last 2 episodes in Season 4. As I started to update my indexation history log, I saw that as of today this is my 1200th day of testing. Round numbers are fun and sobering too! https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel Mentioned in the show: https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513 Tools that I use and recommend: Indexzilla - ⁠⁠⁠https://www.indexzilla.io⁠⁠⁠ (LAUNCHED!!!) Cora Software ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionscora⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On page analysis tool - use it most every day. GSC Tool - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in supporting this work and any seo testing? Become a

This week I am sharing a very sensitive topic about SEO testing. At least, sensitive to me. Publishing a test and claiming it did something matters. There are protective measures in SEO testing as I learned it - 1. the test set up 2. the peer review using known search engine and indexation behavior to ensure that the test was indeed TESTING the hypothesis 3. a conclusion indicating if results were clear, absent or mixed aka inconclusive It is the responsibility of the seo testing community to protect the trust we

Too much outcome, not enough journey In this episode are updates about what I'm working on and things I want to get better at in 2025. Mentioned in the show Season 1, episode 2 - Why I Dislike Working With SEO Clients Tools that I use and recommend: Indexzilla - ⁠https://www.indexzilla.io⁠ (Coming Soon!) Cora Software ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionscora⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On page analysis tool - use it every day. GSC Tool - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in supporting this work and any seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or

Looking for (helpful) content in all the wrong places In the countdown to the end of 2024, I talk SEO testing groups, not so Helpful advice for Helpful Content and look into 2025 for what I'd like to experience in the new year. Mentioned in the show ⁠ENTITY ELEVATION BLACK FRIDAY OFFER⁠ All the pricing and discounts can be found at https://www.entityelevation.com/ Special Annual Entity Membership - $1997 - Includes a special bonus access to our NEW SEO testing group. https://www.entityelevation.com/?add-to-cart=5742 Regular Black Friday Entity Membership - $797 for 3 months

Test results are in! Finally we have some data that gives us signals if the Helpful Content System Classifier is reading our content between the optimizations. Mentioned in the show ⁠⁠⁠⁠⁠https://forms.gle/6GNwkHYDebjdfYU37⁠⁠⁠⁠⁠ I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. ENTITY ELEVATION BLACK FRIDAY OFFER All the pricing and discounts can be found at https://www.entityelevation.com/ Special Annual Entity Membership - $1997 - Includes

Well, its not REAL SEO testing until you do it a couple more times. In this episode you get to listen over my shoulder as I launch two more tests in the ongoing series of "Does Helpful Content "READ" the words between our optimizations?" Its really my effort to demonstrate that HC is completely topical, even if there's a dash of technical seo in it that the engineers forgot to account for - or if they did, they couldn't. Mentioned in the show ⁠⁠⁠⁠https://forms.gle/6GNwkHYDebjdfYU37⁠⁠⁠⁠ I'm inviting you to get your content

Just when we thought we might get out of a Q4 Black Friday Google Core Update - they go an toss one in the mix on a monday - 3 weeks before Black Friday. To reward those that read these notes - Mentioned in the show ⁠⁠⁠https://forms.gle/6GNwkHYDebjdfYU37⁠⁠⁠ I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. Tools that I use and recommend:

Its early in the testing timeframe and it woud appears that the Helpful Content System does NOT read content - at least in a way that relates to your writing style. But there DOES seem to measure something. To reward those that read these notes - https://forms.gle/6GNwkHYDebjdfYU37 I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years. Mentioned in the show ⁠⁠⁠⁠⁠⁠⁠⁠https://spotifyanchor-web.app.link/e/pzdKdZGuvNb⁠⁠ Tools that

When it comes to getting advice from the SEO community about how to get out of a Helpful Content Update Smackdown, most of the advice implies that the HCS ACTUALLY reads your content. OK, I'm your huckleberry! Let's test. In this show I share more of the history of seo testing from the early days of 2015 -to today - and why I'm more than happy to test to see if the Helpful Content System actually reads content to determine if its "helpful" or not. Mentioned in the show ⁠⁠⁠⁠⁠https://spotifyanchor-web.app.link/e/pzdKdZGuvNb⁠ Magic

Couldn't get my mind off Kyle Roof's groundbreaking contest entry that ended up providing evidence that Google doesn't read. Got me to wondering - does Helpful Content System read? So many people are advising that content has to be written more helpful, maybe it does? Mentioned in the show - Last week's episode ⁠⁠https://spotifyanchor-web.app.link/e/pzdKdZGuvNb How Kyle Roof Got SEO Famous by Kyle Roof Updated Automated Content Spam Google Loophole Writeup on Latin Site Magic Mind - ⁠⁠Special Offer⁠⁠ - use coupon code SEOPod20 Tools that I use and recommend: Cora Software

This past week was a bit of a roller coaster ride for many people in the US. Got me to thinking of a time when an SEO showed Google no mercy and gave us SEOs something that forever changed our view about Google. Wix Studio - ⁠⁠⁠⁠The intuitive way for agencies and enterprises to design exceptional sites⁠⁠⁠⁠ Tools that I use and recommend: Cora Software ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionscora⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On page analysis tool - use it every day. GSC Tool - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in supporting this work and any seo testing? Become a Confessions

I realize that is a bold claim. If you're looking for helpful content you're looking in the wrong place - I'm a bit of a radical on Helpful Content because I bring data. And so far my theory and fixes have held up- even GOOGLE confirmed what I found so far and even gave me the names of the things the Helpful Content System is programmed to measure. Finding it was actually the easy part. Applying it is what separates us as SEOs. Mentioned in the show - Last week's episode

This was a big week - talked about the loss of the google cache AND how it impacted the indexation testing. THEN - The article by Lars Lofgren CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them Another reason why news sites are exempt from being held to the same standards of Helpful Content System. Magic Mind - Special Offer - use coupon code SEOPod20 and Wix Studio - ⁠⁠The intuitive way for agencies and enterprises to design exceptional sites⁠⁠ Good news on the indexer front. Can't

In this episode - the return of an early type of segment called - The Facebook Question Grab Bag - if you&#39;ve ever wondered which keywords belong in the same article or a separate one, I&#39;ll share how I do this process. Then we The article in Linkedin- ⁠Google Leaked Documentation and the Helpful Content System Wix Studio - ⁠The intuitive way for agencies and enterprises to design exceptional sites⁠ Good news on the indexer front. Can&#39;t wait to share it! You can text Confessions - 512-222-3132 Check out my ⁠⁠⁠⁠⁠⁠⁠HCS

You&#39;ve heard me complain about Google - but today is not that day - I went positive and chose today to list the top 3 things that I&#39;m grateful for about Google - Things mentioned in the episode - What Happened With My First SEO Client Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites Good news on the indexer front. Can&#39;t wait to share it! You can text Confessions - 512-222-3132 Check out my ⁠⁠⁠⁠⁠⁠HCS guide⁠⁠⁠⁠⁠⁠ ($) You will want to read my write up

This episode did not come easy. It became more of my mini-version of the road to Ninevah - to quote Jonah, "do I really have to do this?" Yeah. I did. The curse of being able to see what is going on in an SEO strategy from the outside, is the inability to unsee it. I did not name names because I wanted to speak freely about my opinion about what I saw. Figuring this out, brought me no joy. Things mentioned in the episode Wix Studio - ⁠The intuitive way

Indeed, One Rule to Wring Us All - pardon my Lord of The Rings pun today. I watched several LOTR adventures over the holiday. Today I went a little more into why we need to put field data into context. What questions can what we see tell us? Let us not be satisfied with repeating data without context. PLUS big news on the indexer front. Can&#39;t wait to share it. Things mentioned in the episode Wix Studio - ⁠The intuitive way for agencies and enterprises to design exceptional sites⁠ Magic Mind

This week I thought while I was on the road - it was time to revisit my conversation with Ted Kubaitis from 2022 in anticipation of Google sunsetting the parameter tool in Google Webmasters. Its particularly poignant given all the recent parameter issues and well, canonical if I&#39;m being honest. Did everything turn out as Google planned? You can text Confessions - 512-222-3132 Check out my ⁠⁠⁠⁠HCS guide⁠⁠⁠⁠ Ep 22 - ⁠⁠⁠⁠What&#39;s Canonical Got To Do With It⁠⁠⁠⁠ You will want to read my write up on what I observed in

Well, I hope you&#39;re happy - we got the update some of you were hoping for - or as I like to call it Spontaneous Something. Indexation is doing something and then I went through possible explanations of what we might be seeing because if I KNEW what we were seeing, I would likely have signed a non-disclosure with Google. You can text Confessions - 512-222-3132 Check out my ⁠⁠⁠HCS guide⁠⁠⁠ Ep 22 - ⁠⁠⁠What&#39;s Canonical Got To Do With It⁠⁠⁠ You will want to read my write up on what

This week&#39;s show is a gentle rant. It started innocently enough talking about an article of a published test on Javascript and Googlebots. Last week&#39;s episode Mystery of the Negative SEO Canonical You can text Confessions - 512-222-3132 Check out my ⁠⁠HCS guide⁠⁠ Ep 22 - ⁠⁠What&#39;s Canonical Got To Do With It⁠⁠ You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU. ⁠⁠⁠⁠⁠⁠⁠http://fixthedamncanonical.com⁠⁠⁠⁠⁠⁠⁠ Its set to NAME YOUR OWN PRICE on Gumroad - so if you can&#39;t afford

In this week&#39;s show I share my trip down the rabbit hole that brought me right back to where I am. Here are links to the articles discussed in this episode. Negative SEO Canonical Google XML Sitemap Bug Tom Anthony Bug Bounty Details Google Developers Ping Demise Check out my ⁠HCS guide⁠ Ep 22 - ⁠What&#39;s Canonical Got To Do With It⁠ You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU. ⁠⁠⁠⁠⁠⁠http://fixthedamncanonical.com⁠⁠⁠⁠⁠⁠ Its set to NAME YOUR OWN

In this week&#39;s show I briefly review this summer&#39;s episode&#39;s so far. And then I hit the ground running on what I&#39;m calling The SEO Struggle Bus. There&#39;s a reason it is a struggle. Helpful Content should be called UnHelpful Content to Google and then it would make more sense. Check out my HCS guide Ep 22 - What&#39;s Canonical Got To Do With It Ep 24 - Fast Food SEO Ep 25 - An Eye For An Eye SEO Ep 26 - Buying is HARD Ep 27 - Schadenfreude SEO

Welcome to Season 4 Episode 28 of Confessions of an SEO Episode 7 of Confessions of an SEO Mountain Edition 2024. In this week&#39;s show, I talk about what might be an inflection point for many agencies and seos. Its time to get curious, it&#39;s time to learn from the serps and stop telling Google it&#39;s all their fault. If you&#39;re trying to follow the puck, you&#39;re already late. NEW SERVICE: Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during

Welcome to Season 4 Episode 27 of Confessions of an SEO Episode 6 of Confessions of an SEO Mountain Edition 2024. This week’s topic is Schadenfreude SEO - yes that is German and I’ll connect it together. My passion is forensic seo. SEO is always problem solving but in my case I get to work on sites because it’s a bad problem. I call this twisted joy &#39;Forensic SEO aka Schadenfreude SEO&#39; - where I play detective on digital disasters and secretly revel in every clue. I could be a bad

Welcome to Season 4 Episode 26 of Confessions of an SEO Episode 4 of Confessions of an SEO Mountain Edition 2024. In this episode I share an interesting PRE-SALE interaction that illustrates further than buying is not as easy as it looks! NEW SERVICE: $349 for Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation. email - confessions@americanwaymedia.com to get on the list and get on your way to a recovery. You want to read my write up

Welcome to Season 4 Episode 25 of Confessions of an SEO Episode 3 of Confessions of an SEO Mountain Edition 2024. This episode is subtle, well, it is ABOUT something subtle. Human behavior and how hard it is to take in new information when we know what we know. How challenging it came be and yet, its kind of easy eventually - something comes in hot and totally new eventually becomes accepted as if it was ALWAYS that way. I reference the episode from April 17th 2024 - The Three Stages

Welcome to Season 4 Episode 24 of Confessions of an SEO Episode 2 of Confessions of an SEO Mountain Edition 2024. This week brought my voice back and the jet lag induced exhaustion seems to be behind me. While I was sleeping it off seems like the world kind of got a little interested in my theory that sites that were hit by the 2023 September HCU after seeing impressions increase like crazy in the spring/summer AND that were using TOC links on all their content - was due to the

Welcome to Season 4 Episode 23 of Confessions of an SEO Inaugural episode of Confessions of an SEO Mountain Edition 2024. To celebrate, I lost most of my voice. Not sure if it was only my voice, I&#39;m figuring out how to record in the tiny house. In today&#39;s show after a brief quasi-rant, I rundown what happened in Kelowna BC last week. It was the reason there was no show last week - the summit that truly was. here&#39;s some links that were mentioned https://crackmycode.com/bico If you have questions or

Welcome to Season 4 Episode 22 of Confessions of an SEO Let&#39;s cut to the chase - you want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can&#39;t afford it, you can get it for $0. It took 80 hours to compile data, analysis and reassess to get to the write up and complete on that. Video playlist on YouTube - https://www.youtube.com/playlist?list=PLbEZjBoH6gzl8Mi4d4RQ2nCilj2u9yyz_ VIDEO 1 - https://www.youtube.com/watch?v=6rn7p5DpjZA

Welcome to Season 4 Episode 21 of Confessions of an SEO - and today is going to be short but sweet. I’m a little under the weather this week - literally and figuratively - what I’m dealing with involves a lot of inflammation which when you combine that with a Texas 110 heat index - it can make one feel really puny. So there is a big announcement that I expect will be coming out this week - from me. If you want to get notified in advance of where the

This past week I attended the SaaStock Event here in Austin. One of the presentations I went to inspired this week&#39;s episode. It&#39;s based on Amanda Natividad&#39;s radical idea that No Click Customers could be the next big thing. It gave me ideas. To get your copy of Decoding Google&#39;s Helpful Content System - ⁠⁠⁠https://bit.ly/helpfulcontentsystem⁠⁠⁠ This is the conference I&#39;ll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort

This past week there was blood in the water after Google started to issue manual penalties. In this episode we unpack my morbid curiosity to see what actually happens in a wholesale de-indexing of content, what used to be called parasite SEO and this update ain&#39;t targeting what has historically been parasite SEO AND I engaged a little tin foil hate I mean HAT! To download the Google anti-trust final version of DOJ closing arguments - redacted - https://www.justice.gov/d9/2024-05/421665.pdf I think Google may have stepped in this further. To get your

I seem to have entered into my philosophical stage in terms of our industry - where is the line between curiosity and doubt when it comes to our understanding of what is happened in Google in the age of the Helpful Content System. Its not the only tool in their tool chest but it sure seems to be a big one for some sites. In this episode I talk about what serves us as an industry and to ourselves better - when we stay in curiosity about what is going on

This one is about philosophy and the Helpful Content System at least to my data-driven way of looking at it and the bias in the SERPs towards it. What&#39;s the philosophy? Schopenhauer&#39;s 3 stages of truth - Ridicule, Oppostion and Acceptance How does this relate to the HCS? Find out! To get your copy of Decoding Google&#39;s Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I&#39;ll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11,