Web Marketing & SEO Podcasts - Digital Strategy, Search & Growth

Send us Fan Mail We run a seven figure business with two people and zero employees, and the reason is none of the flashy AI stuff you see on social media. It is the boring internal work: a support bot that helps members while we sleep, a database that flags which customers are about to cancel, and onboarding that runs itself at 6am every day. In this episode we open up the actual systems and show you exactly how each one is built. Join our free live webinar on Tuesday 16th June: https://auth...

This week I share my latest breakthrough, the answer to a question that's been in the back of my mind. Why Do LLMs Require Symmetry - the 1:1 parity between html and paint?Turns out it has everything to do with security protocols for LLMS.This insight came from a post on Bluesky by John Mueller - "A properly made website works well for AI agents ... and search engines, and LLMs, and above all, for actual people. If you're trying to fix accessibility issues by making a separate "agent-friendly" version, you are just building technical debt. You'll have to redo it multiple times. Just fix it."Went down the rabbit hole based on a comment left in response. "This is not what we have found in the wild.We re-route AI (not search) to a machine layer, written and formatted for AI ingestion and inference. It works. We took an invisible ad agency (the most established in the market) to top 3 agencies on money prompts in 15 days. Not a one-off."Turns out that just because something CAN be done, doesn't always mean it SHOULD be done.Mentioned in the show:VizzEx - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vizzex.ai/vizzex-pro/⁠⁠⁠⁠⁠⁠⁠⁠⁠Article I wrote going into much more detail -The “AI Decoy Website” Trap: An Algorithmic Suicide Squeeze PlayThis week a little more about the newest VizzEx tool - Symmetry Gate™ Check Tool. You can find it at:⁠⁠⁠⁠⁠⁠https://symmetrygate.ai⁠⁠⁠⁠⁠⁠Last week's episode: https://www.confessionsofanseo.com/podcast/treat-googles-crawl-scheduler-like-the-active-power-grid-it-is-season-6-episode-27/Get on the waiting list for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the success of our members.⁠⁠⁠⁠https://vizzex.ai/ai-visibility-mastery/⁠⁠⁠⁠⁠⁠⁠⁠Wordpress registration⁠⁠⁠⁠⁠⁠⁠⁠ HubSpot registration⁠⁠⁠⁠⁠⁠⁠⁠⁠Symmetry Gate⁠⁠⁠⁠⁠ - check the "cost" of your content for AI models to extract informationSubscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

In the first episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, do's and dont's of AI Search Optimization with guests specialists Lily Ray, Roxana Stingu and Chris Green: 01:08 - What is AI Search Optimization (GEO, AEO, LLMO) and what is not 07:59 - The building blocks and criteria to establish an AI Search Optimization process 18:28 - What about the new AI Search Optimization Tactics? How to Align them with Traditional SEO? 25:07 - How to set reasonable Goals in AI Search Optimization Processes? 34:16 - A Last AI Search Optimization Tip for Growth and Success Thanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/#AISearchOptimization #AEO #GEO

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin and Dana dive into the evolving value of website content as AI Overviews and LLMs change what users expect from search. In this episode, explore practical frameworks for identifying content gaps, leveraging engagement metrics, and connecting insights from sales and customer service back into your marketing roadmap. Dana DiTomaso shares tools and methodologies for content gap analysis, from analyzing queries in Google Search Console to using advanced AI pattern recognition on real user data, all while emphasizing the importance of tying marketing efforts to real business results. The discussion also covers how to track and contextualize AI-driven site traffic and why traditional rank tracking is taking a backseat to understanding actual audience needs. A standout moment is Dana DiTomaso's candid reminder that traffic doesn't always equal revenue, and why digital marketers must connect analytics to business impact. Key Segments [00:05:51] Aligning Marketing and Sales Strategies [00:09:15] Listening Enhances Product Insights [00:10:56] Understanding Personas by Job Titles [00:16:05] Addressing Content Gaps Strategically [00:18:42] Fixing Consent Configuration Issues [00:17:36] Identifying Trends via LLM Analysis [00:22:46] AI Queries: Google in Disguise [00:25:18] SEO's Evolving Paradigm Shift [00:30:27] AI Investment for Growth Thanks to our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay Follow Our Guest Bluesky: @danaditomaso LinkedIn: https://www.linkedin.com/in/dditomaso/ YouTube: @kp_playbook

SEOs and PPCs need to talk more and learn from each other. For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting?? No? I didn't either until this week's guest told me about it... learn that, and a ton more in this great conversation.Navah Hopkins is Microsoft's Ad Liaison, an International Speaker, answer's questions in SEJ's monthly column called Ask The PPC and has been in marketing, PPC and SEO for 17+ years.This episode was recorded ⁠with Riverside⁠ which has sped up my podcast process ten fold and why I am now able to publish more episodes again.Reach me at dan at ⁠evolvingseo.com⁠ for SEO, AI Search or YouTube Visibility ConsultingLinks and resources mentioned:https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Previewhttps://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-webhttps://www.searchenginejournal.com/ask-a-ppc-how-to-make-microsoft-advertising-profitable/549643/https://searchengineland.com/google-microsoft-performance-max-approaches-464964https://clarity.microsoft.com/Chapters (⁠auto generated by Riverside⁠):00:00 Understanding Keywordless Targeting03:01 The Role of Landing Pages in PPC07:06 Navah's Journey and Current Role at Microsoft11:10 Debunking Myths About Microsoft Advertising14:18 The Future of Landing Pages16:30 Gathering Intelligence from PMAX Campaigns20:22 Connecting SEO and PPC for Better Insights29:54 Convergence of Brand and Performance in AI30:20 The Role of AI in Brand Discovery32:34 Understanding Conversion Paths in AI33:56 Importance of Product Catalogs and Reviews37:09 Navigating Feeds and Merchant Centers39:38 Setting Up for AI Commerce40:07 Accessibility and AI Compliance44:25 The Necessity of Video Content46:57 The Future of Content in AI49:36 Collaboration Between SEO and PPC51:14 Understanding Prompt Data and User Engagement54:37 The Future of Websites and Agentic Scenarios59:36 Exciting Features in Microsoft Ads

Nick Gray joins the Niche Pursuits Podcast to share how he turned casual museum tours for friends into Museum Hack, which led to a multi-million-dollar exit. He breaks down how charging for the tours changed the business, why hiring comedians and actors helped him scale, and how seller financing made the sale possible. Nick also talks about writing The 2-Hour Cocktail Party, spending $60,000 on self-publishing, and whether books still make sense in the age of AI. The conversation then shifts into personal websites, SEO, GEO, and why owning your name online may matter more than ever. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesConnect with Nick: https://nickgray.net/ Learn more about Personal Websites: https://personalwebsites.org/ See the Internet's biggest database of public donations: https://patronview.com/ Buy or look inside The 2-Hour Cocktail Party: https://party.pro/book/ Subscribe to Nick's newsletter: https://nickgray.net/signup-for-email-updates/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative