Web Marketing & SEO Podcasts - Digital Strategy, Search & Growth

Send us Fan Mail We've spent a week handing more of our work to ChatGPT Dots, and we're using them far more than we expected. We can give a Dot a broad request and have it start Codex jobs, steer the work and follow up. In this episode, we share what's happening inside our business, from preparing payroll to collaborating with our bots in Slack. In this episode we break down: → Why Dots feels more like an assistant you can delegate to → Preparing payroll, remembering follow-ups and working w...

This is some more information about citations and how models choose which domain to use in the answer. It boils down to 2-things:1. Structure as a mandatory ticket2. a Unique Information Delta (UID) is the what drive the bus.The VizzEx Citation Study data illustrates this clearly:Structure without UID = Anonymous SummarizationUID without Structure = Intermittent in some models, blackout in othersUID without a Domain to call home = absorbed with zero citationMentioned in the show:Registration is open for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the success of our members.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vizzex.ai/ai-visibility-mastery/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wordpress registration⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HubSpot registration⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Symmetry vs Asymmetry Single Variable Test⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=TkPi-J54bow⁠⁠⁠⁠⁠⁠⁠Last week's episode:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.pandora.com/podcast/confessions-of-an-seo-r/google-may-never-announce-another-core-update-season-6-ep-39/PE:1326110437⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Symmetry Gate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - check the "cost" of your content for AI models to extract informationSubscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

In the eight episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, top mistakes, best resources and do's and dont's to effectively measure your AI search optimization impact with guests specialists Kevin Indig, Bengü Sarıca Dinçer and Max Woelfle: 02:15 - Top mistakes when measuring AI search visibility & impact10:59 - The principles & criteria for effective AI search measurement26:32 - Tools and resources for cost-effective AI search measurementThanks to Similarweb for the episode and series sponsorship! Take a look at their AI visibility and traffic solutions here: https://www.similarweb.com/ #AISearchOptimization #AEO #GEO

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin and Dana dive into the evolving value of website content as AI Overviews and LLMs change what users expect from search. In this episode, explore practical frameworks for identifying content gaps, leveraging engagement metrics, and connecting insights from sales and customer service back into your marketing roadmap. Dana DiTomaso shares tools and methodologies for content gap analysis, from analyzing queries in Google Search Console to using advanced AI pattern recognition on real user data, all while emphasizing the importance of tying marketing efforts to real business results. The discussion also covers how to track and contextualize AI-driven site traffic and why traditional rank tracking is taking a backseat to understanding actual audience needs. A standout moment is Dana DiTomaso's candid reminder that traffic doesn't always equal revenue, and why digital marketers must connect analytics to business impact. Key Segments [00:05:51] Aligning Marketing and Sales Strategies [00:09:15] Listening Enhances Product Insights [00:10:56] Understanding Personas by Job Titles [00:16:05] Addressing Content Gaps Strategically [00:18:42] Fixing Consent Configuration Issues [00:17:36] Identifying Trends via LLM Analysis [00:22:46] AI Queries: Google in Disguise [00:25:18] SEO's Evolving Paradigm Shift [00:30:27] AI Investment for Growth Thanks to our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay Follow Our Guest Bluesky: @danaditomaso LinkedIn: https://www.linkedin.com/in/dditomaso/ YouTube: @kp_playbook

SEOs and PPCs need to talk more and learn from each other. For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting?? No? I didn't either until this week's guest told me about it... learn that, and a ton more in this great conversation.Navah Hopkins is Microsoft's Ad Liaison, an International Speaker, answer's questions in SEJ's monthly column called Ask The PPC and has been in marketing, PPC and SEO for 17+ years.This episode was recorded ⁠with Riverside⁠ which has sped up my podcast process ten fold and why I am now able to publish more episodes again.Reach me at dan at ⁠evolvingseo.com⁠ for SEO, AI Search or YouTube Visibility ConsultingLinks and resources mentioned:https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Previewhttps://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-webhttps://www.searchenginejournal.com/ask-a-ppc-how-to-make-microsoft-advertising-profitable/549643/https://searchengineland.com/google-microsoft-performance-max-approaches-464964https://clarity.microsoft.com/Chapters (⁠auto generated by Riverside⁠):00:00 Understanding Keywordless Targeting03:01 The Role of Landing Pages in PPC07:06 Navah's Journey and Current Role at Microsoft11:10 Debunking Myths About Microsoft Advertising14:18 The Future of Landing Pages16:30 Gathering Intelligence from PMAX Campaigns20:22 Connecting SEO and PPC for Better Insights29:54 Convergence of Brand and Performance in AI30:20 The Role of AI in Brand Discovery32:34 Understanding Conversion Paths in AI33:56 Importance of Product Catalogs and Reviews37:09 Navigating Feeds and Merchant Centers39:38 Setting Up for AI Commerce40:07 Accessibility and AI Compliance44:25 The Necessity of Video Content46:57 The Future of Content in AI49:36 Collaboration Between SEO and PPC51:14 Understanding Prompt Data and User Engagement54:37 The Future of Websites and Agentic Scenarios59:36 Exciting Features in Microsoft Ads

At just 21, Maddox Schmidlkofer has already grown a gaming website to $1,000 a day and sold it for $120,000, after several earlier projects failed to take off. Now he's building Tallow, a consumer app generating less than $2,000 per month as he works toward a $4,000 monthly revenue goal. Maddox shares why he now spends roughly 80% of his time on marketing, how short-form content fueled his previous success, and what makes growing an app so different. He also explains why he has set an October 31 deadline to decide how much longer to pursue Tallow. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about Maddox's projects: https://maddoxschmidlkofer.com/ Check out Tallow: https://tallow.app/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

Dive into the history of link building to see how the practice has evolved as Roger Monitti shares his years of SEO experience from the early days of link building up to today.