Experts On The Wire (An SEO Podcast!) - Archive

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/Work with me on SEO, AI

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction.LOTS covered in this episode!Nils Bio (via Claude)Nils Reimers is the inventor of Sentence BERT, the research breakthrough that made semantic search scalable and now underpins how companies like Google, Netflix, and OpenAI

Luca Cian is AI Strategy & Psychology Expert. He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.His speciality is decoding how humans interact with AI and what that means for business strategy. Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review.Subscribe to 'Experts' anywhere by searching 'Experts on the Wire' (and exciting news, we'll be on YouTube soon! You can find

We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire. In this short episode I talk about why the re-boot and what to expect.Be sure to subscribe, first new episode is tomorrow March 16th, 2026! We are on Spotify, Apple, and all podcast players - and will be on YouTube very soon! (As soon I can find my login to an account I must have created years ago and never used 🤔)Chapters (auto generated by

Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs. In this conversation, Sarah brings her unique perspective drawing from her

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.I’ve always known Will for having a great perspective on the future of our industry so I wanted

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.Topics In This Episode Include:Why AI vs Human Content Comparison Studies are SillyHow AI has Changed SEOHow Does Google Detect “AI Content”?Deep Dive Into The Helpful Content UpdateGoogle’s Search Generative ExperienceWhy Core Web Vitals Is NOT a Ranking Factor NowE.A.T.T. Myths and Why It’s Not a Ranking Factor,

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)Listen Now!Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.The post Updates About This Podcast! appeared first on Evolving SEO.

If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!My guest today is Sara Taher who has been an SEO consultant since 2014.Topics In This Episode Include:How to incorporate AI in your SEO workflow (tons of great tools mentioned!)The Risk of AI to Content Creators The importance of TikTok SEO, Video Indexing, and having Video StrategyCreate YouTube descriptions with AIA little something for you tech SEO fans – a couple of interesting ways to

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly… Topics In This Episode Include:Breaking through the “curse of knowledge”

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.I had a blast and learned a lot listening back to this conversion – we talked about lots including: Topics In

My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter. Listen Now!About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+

Tech SEO fans this episode is a MUST listen! Topics Include:The current state of how Google handles JavaScriptTesting JavaScript Sites for SEODave’s favorite and least favorite JS platformsHydrating JavaScriptCaching and JSCaching APIsFingerprinting FilesWhat are web workers and do they index?Dave’s definition of tech SEOThe strangest tech SEO problem he has ever seenDoes Google pass link value when a page is blocked in robots.txt?Working with developers as an SEOAnd YOUR questions from TwitterDave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years.

If you’re struggling to generate blog traffic that actually converts – this episode is for you!My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford!Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.She has

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from.In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!If you are a company or an individual looking to grow your blog traffic this episode is for you!Looking for writers trained and certified in

In this episode:How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually executeWhy understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice?How to instill SEO Education within organizationHow to communicate SEO results inside of an organizationAnd also … does Melanie listen to what Googler’s say about ranking and SEO?And much more!Listen Now!Information About United SearchUnited Search is a brand new

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups.In this episode:How to start learning how to do code-based SEOHow JR Analyzes large sets of keyword data from Search ConsoleHow to use automation to improve SEOHow to use internal linking to boost traffic on keywords not quite ranking #1What is CI/CD?JR’s

In this episode:How to find image SEO opportunitiesImage traffic attributionHow to optimize for image SEOThe value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for itListen Now!Related Episodes You Might LikeOptimizing Crawl Budget To Improve Web Traffic w/Vanessa FoxThe Definitive Rules of Mobile SEO Success w/Ashley Berman HaleShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links Mentionedhttps://www.perficient.com/insights/research-hub/image-recognition-accuracy-studyMore Coming soon!Find Jess Onlinehttps://www.linkedin.com/in/jessbpeck/https://blogs.perficient.com/author/jpeck/https://twitter.com/jessthebpThe post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.

In this episode:The differences between eCommerce SEO and B2B SEO (tactics and strategies)Crawl optimization on Seasonal SitesDeveloping internal SEO documentationHow he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and growBeyond just basic keyword search intent – for example why software keywords are not always software keywordsDealing with challenges of Zero Click SERPsA quick round of talking through supposed “Ranking Factors” – are they myths or real?How to ACTUALLY do a raking analysisListen Now!Related Episodes

In this episode:Doing SEO for a big retailerWhat an SEO Insight Technology Manager doesUsing PPC to Strategize for SEOWhy/when/how to use Power BIWhat is the “data hulk”?!Does CTR actually impact ranking? (Based on data)Strategically dealing with Holiday and Seasonal contentCommunicating SEO value to executives.Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.Listen Now!Related Episodes You Might LikeInternal Links, Content Marketing and ASO w/Jackie Chu of UberHow To

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests:Aja Frost – HubspotJim Gianoglio – BounteousColleen Harris – CDK GlobalAlexis Sanders – Merkle In this episode, you will learn a ton, including:Specific, advanced analytics reports you can use to improve SEOHow to deal with AMP issuesHow to analyze and report on traffic dropsDealing with new web standards like ITP 2.0 and ITP 3.0*Picture (slightly edited) courtesy Eric

In this episode:Does Google fetch all the scripts on a page?“Treeshaking” and how it can help your page’s performanceQueuing time vs rendering time for GoogleWhen to use JS Frameworks or notExactly how and when rendering counts against “crawl budget”Is “crawl budget” a problem and something that should be optimized for?Why content can sometimes take a long time to be de-indexedThe “Shadow DOM”What Martin wishes SEOs would do more ofLOTS of your Twitter questions answeredThis interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston.The

In this episode:How to handle out of stock products (we get quite detailed here)Crawl optimizationHow to optimize content on product pagesHow to optimize content on category pagesInternal search page optimizationHandling content delivered in JavaScript on product or category pagesCommon eCommerce SEO mistakesThe future of eCommerce SEOHow canonicals helpand we tackled LOTS of your questions from TwitterListen Now!Related Episodes You Might LikeA Masterclass in Modern Day Link Building w/Garrett FrenchHow To Do Big Brand SEO w/Corey EulasLarge Site In-House Technical SEO w/Jaime AlbericoTools MentionedScreaming FrogDeepCrawlStructured Data Testing ToolArticles, Resources, and Links MentionedTwitter

Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion.I wanted to talk with Barry and get more details around things a lot of people are curious about…For one, he’s known for being very prolific, publishing up to 5+ articles per day, following the SEO news, sharing things via Twitter, engaging with the community …

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google.Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since then).After over two

Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches.BUT, we also talk further about things like:How Izzi learned SEODoes structured data impact rankings?How to find… and “steal” competitor’s snippetsShould we be concerned that Google is “stealing” our content?How to get mobile image thumbnails in search resultsHow Izzi

This show is PACKED with writing tips that will improve your SEO and marketing… including:What makes a great headlineHow to write a strong openingHow to sell with copyEditing toolsAttracting more customers to your blogAnd lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging.Listen Now!Show Agenda and TimestampsEpisode Introduction and topic overview [0:22] Henneke’s Introduction [1:25]Henneke’s background prior to copywriting [1:30]How did Henneke land her spot on kissmetrics and copyblogger? [3:06]Henneke’s profile slogan [4:59]What are the services that Henneke

I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even skipping a beat – that he’s is a true expert at link building. It’s the information and insights I think anyone would expect from a ‘masterclass’.We chatted for 90 mins about:Two new strategies he’s using for

On today’s episode!How Tim went from being a DJ, to CMO at AhrefsThe Story (and an update!) on The Ahrefs Search EngineHow Tim earned 200+ backlinks on one piece of content on his personal blogHow Ahrefs Estimates Traffic NumbersThe SEO mistake they made when trying to rank for “what is SEO”And Tim answers your questions from TwitterListen Now!Related Episodes You Might LikeHow BuzzSumo Became a $5M SaaS DonkeyRand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel and More Tools MentionedAhrefs- https://ahrefs.com/teamAwesome Screenshot – https://www.awesomescreenshot.com/Jumpshot- https://www.jumpshot.com/Articles, Resources, and Links MentionedTwitter Questions- https://twitter.com/dan_shure/status/1126566988652978176?s=21BloggerJet-

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns).In this episode:How Gisele landed six features from just fifteen emails Why link building is NOT just the same as “digital PR”Getting big-name sites to link to you (with a different approach to link reclamation)How to prioritize outreachWhy you SHOULD use templates for outreachHow to measure link building successDealing with “exclusives” for publishersHow much it COSTS for a content and link campaignShe even breaks down an exact campaign NeoMam is doing

This episode is packed with ideas for leveraging content to drive traffic and increase sales.Here are some of the things we covered:How he got one of the top 10 articles of all time on Inbound.orgThe SEO benefits of paid content promotionHow to build links with paid contentHow to improve the layout, structure and UX content to achieve higher rankings and better conversionsHow he gets 82% opt in rates on one piece of contentOutreach strategiesAnd lots more!Listen Now!Related Episodes You Might LikeImprove Your SEO with Keyword Psychographics w/Marty WeintraubPPC, Sardines, and Whales

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including:The benefits of service workers and how to set them up (we get pretty detailed)Why the traditional SEO audit document is flawedHow to handle the various challenges we encounter with Javascript frameworksHow to optimize internal linkingWhat the heck is Yandex Metrica?And LOTs more!This episode was recorded in person at TechSEO Boost in Boston, November 2018.Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about:How to optimizing your site architecture and crawl paths for better rankingsDoes ‘crawl budget’ actually exist (even though Google says it doesn’t)?How to set up a crawl, and what data to pull into your crawl analysis for better insightsThe free common crawl web graph dataset and what she was surprised to learn about backlinks on the webWhat universities can’t teach you about SEOListen Now!BuzzSumo – One of my favorite tools for

It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber.You’ll learn:How Square Ranked For “POS System”Internal Linking TipsHow to use SEO as a Product FunctionHow Facebook Ads Can Help SEOApp Store Optimization Tips (a first on Experts!)And tons more… you don’t want to miss this!Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts

We did it! One hundred episodes of Experts on the Wire.Enjoy -DanOur SponsorBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months. Also, check out Brian Dean’s Definitive Guide to BuzzSumo.Related Episodes You Might LikeEpisode ONE of Experts w/Marie Haynes on Google PenaltiesShow Agenda and TimestampsEpisode Introduction [0:22]Some pre show notes

On today’s show!The rebirth of SEOWhy do clients buy SEO without being bought in?What SEOs can learn from the world of advertisingCommunicating up the authority chain inside companiesThinking of SEO projects like a product teamEstimating the ROI of SEO projectsWhat to do when you’re a company like Coke and you don’t need SEO traffic to sell thingsListen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links).

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months.Second – this was an experimental on-location episode – recorded in person in Boston while sipping espresso. See the video below!Growing Salehacker to 19,000 monthly visits to 100,000+ monthly visit in 16 monthsWhat he did on day one and week oneTheir content

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with his company AimclearSome of the topics we discussed!The value of BRAND searches as “lakefront property”Marketing “unknown unknown” disruptive productsKeywords vs PsychographicsWhy you need to use keywords in your social creativeHow to tell who is

If you’re an SEO Consultant (or work with one) maybe you struggle with things like:charging project vs hourlyhow much to chargedealing with difficult clientshow to acquire clients and sell SEOproblems with “snake oil” SEO sellinghow to stand out in the SEO industrytime managementhow to grow from a solo consultant into scaling an agencyMarie and I chatted about these struggles and much more on today’s show.Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images.But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your own content – I believe we’re all going have to get great at audio SEO.Listen to this episode to find out what we know now (straight from Google) and how to prepare for an audio revolution!Listen

In this episode!How Jamie decides what products to index (on a 4+ million product site)Metrics the technical SEO team at Arrow.com cares aboutOptimizing crawl efficiency and click depth on a large siteHow to run internal crawls on a 10m+ page siteUsing custom XML sitemapsHow to find and fix re-direct chainsYOUR questions from Twitter answeredAnd tons more…Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). In

I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return.And yes, this is a supplementary link acquisition strategy – not to necessarily replace your primary link acquisition – but you could take this concept and take it even further, which we chat about throughout the interview.After listening to this show, you’ll know how to set up your own free stock photo library in Flickr, and earn

In today’s episode!What ‘link equity’ might mean in a mobile-first index worldWhy you don’t need a URL to be indexed anymoreLanguage & Keyword Indexing vs Entity IndexingWhat chatbots have to do with voice searchGoogle Actions and Google AssistantListeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed)Why the entire SEO industry is excited about the new Heads of Google SearchListen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues.There was something different going on here. By March/April of 2017 I’d seen enough of these issues, and along with other SEOs started connecting the dots.In June I then published a 10-minute little episode called “The Email“. In this episode, it describes a different sort of SEO problem. A new breed of SEO which relates more to UX, usability, and distracting navigation content.Now – one year

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ updates), how to optimize for intent… and lots more including:Active intent vs passive intent and how to optimize for bothWhy Google’s move beyond traditional algorithms matters to SEOsA lot Google Document which classifies intent types?The linkspam

In this episode:The problem with calling metrics like word count, time to first byte “ranking factors”Why Jenny believes CTR is NOT a significant ranking factorHow to stay focused on what matters in the noisy SEO industryHow to think through and solve your own SEO problemsPros and (mostly) cons of AMPA tip for improving product pages, and how to get buy-inManaging scope creep as an SEO consultantHave you ever wondered if all of these SEO Ranking Factor studies are actually useful? Do they help us as SEOs in the work we do?

Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done.In today’s episode, my guest Marijana Kostelac is going to teach us how to audit and improve upon your content creation process – whether you’re a solo content creator or working in a team. We also chat a little about how to earn conversions with your content, pop-ups and

I couldn’t fit every topic we talked about in the title – here are some highlights from this episode!We debate the pros and cons of voice search data in Search ConsoleHow brands and business can use Alexa SkillsAdvanced strategies for duplicate content identification and resolutionThe importance of web architecture and understanding information retrievalWhy AMP is a huge opportunity for serving developing countriesThe importance of empathy and a great trick in Chrome to cultivate empathy for users with slow mobile connectionsA structured data experiment with some surprising resultsListen Now!NOTE: the voice search

On today’s show!What it’s like working with big clients like VW and Proctor and GambleGetting buy-in from all the departments on SEOLeveraging automation and tools to collect and process dataLink building at scaleThe impact of machine learning on rankingsThe most important types of backlinks to focus onThe problems with ranking factor studiesHow to stand out in the world of SEOAnd… Paul answers YOUR question from TwitterListen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like

Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in for those! In addition to being Director of Sales and Marketing at Search Influence, Paula has also spoken at many conferences such as MozCon Local and Pubcon.Hat tip to Dana DiTomaso for recommending Paula for

On today’s show!The problem’s with bounce rateTracking content like a productWhy most people don’t understand what a session isThe myth of the ‘non-technical’ marketerListen Now!SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You

For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies.Today’s show is the rare exception.Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs across several domains in the Atlassian family.So … technical SEO is a really big deal.Kevin went in-depth on topics such as:How they use log file analysis to boost rankingsTheir process for cleaning up low-quality contentTactics to

A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry.As you can estimate in the SEMrush snapshot below – that’s millions of monthly page views:Proud of these results in a highly regulated, financial vertical. @stephbeadell is killing it. Content +52%. Products +120% YoY. pic.twitter.com/crKjYJa4TN— Justin Briggs (@justinrbriggs) May 1, 2017I had recently had Justin Briggs

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade.Given the right strategy, you can turn what might just be ‘blogging’ into a complete content marketing machine for your business. Phil is going to tell us how.We also discussed why Podcasting is such a powerful channel

Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire.The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience in mind.I threw all kinds of topics at her – and without skipping a beat, Dana delivers insights, tools, tips, and stories at every turn.This discussion includes:Getting clients to take actionEngagement as the new ‘ranking factor’

I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years – back to Experts to discuss more patents and SEO ranking factors.Listen Now!SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your

Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby.He shares what YouTube revealed about their algorithm at Vidcon. We chat through the fundamentals of how to get started marketing with video.Listen Now!Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo – One of my favorite tools for coming

The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email:I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel)Then June 20th of this year, I received an email reply from that thread almost a year ago:(That’s how you personalize a ‘pitch’ email by the way – it doesn’t even sound like a pitch.)As you should know by now I am VERY hesitant

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that dissects, distills and analyzes search engine patents – and talk about how they may relate to the work we do as SEOs.Because of this blog, I didn’t have to struggle through all the jargon and legalese

In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself).Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe it’s not literally the length of the content – but rather because longer content ranks for more queries, and thus Google crawls it more often – and it’s actually that crawl frequency that keeps it ranking better.Hmmm. Something

The story of a troubling email I received Monday morning.NEXT week, we’ll back to the regular interview style episodes.Subscribe on iTunes and never miss a new show!LinksActually, just one link The May 17th 2017 Google Algorithm Update Photo Credit: Gabriele Diwald via UnsplashThe post 074: The Email appeared first on Evolving SEO.

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work I do?”So today … an episode just recorded an hour ago, I invited Marie Haynes (the very first guest ever on Experts) to come back and share what she learned at SMX Advanced.We covered a

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content.And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing insights you can apply to your marketing. It happened organically outside of the sponsorship!Enjoy!Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo – One of my favorite tools

I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event:You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon— Kate Morris (@katemorris) February 28, 2017Holy cow @BermanHale is killing it with this presentation. So much great technical, local, mobile SEO that u should be doing right now. #Mozcon— Dan Leibson (@DanLeibson) February 28, 2017So yeah – @BermanHale, you had ZERO

Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing in SEO.This episode is for all the hardcore SEO fans (and future hardcore SEO fans) – as we talk shop about log file analysis, crawling big sites, dashboards – and why you can’t trust what Google says at face value.(Note: not sure what happened, but I completely

I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not.On this episode, you’re going to learn how Liston uses words – messaging, tone, language, positioning – to increase monthly sales 8x, increase landing page conversions 104% – and yes, even how he became a guest on this podcast via cold email outreach.Enjoy!And don’t

I truly believe in the power of cross-discipline learning.That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals).This episode is for anyone who wants to gain perspective and marketing ideas from the world of growth hacking – no matter your “lane” – SEO, PPC, Email, CRO.Tiffany and I sat down (virtually over Skype) to chat about Growth Hacking. This interview

While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’.You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content. These pillar concepts are not as much the ‘black box’ that ranking factors are. They are fairly known and accepted fundamentals.Every time I study the idea of crawling I feel like a MUCH better SEO than

This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth.That company is Venngage and my guest is their Director of Marketing Nadya Khoja. I brought her on the show to find out how they used their own product to grow their search traffic to well over 50,000 monthly organic visits in less than

International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along.But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge in the past, my guest is here to help end our pain! Even if you’ve had some experience here, she’ll get us up to date to all the best latest best practices.Aleyda Solis not

This post is a companion post to the actual audio episode.How ‘Experts’ All BeganIn late 2015, Anthony and I here at Evolving first started discussing the idea of doing some sort of ‘show’. It’s something I’d wanted to do for a while, and would finally be able to with his help. We saw it as a great way to help marketing Evolving SEO, do something I would be passionate about, while adding value to the SEO community.But aside from calling it a ‘show’, I had no idea if it was going

If I was asked to do what Tyler had to, I’d be terrified too.It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding.Amazing opportunity right?Except for one thing.They have NO traffic (they’re starting from scratch). And they want Tyler to help scale College Raptor to 1 million visitors in a year.Piece of cake right?Nope, that’s not all.They were only a marketing team of three. It’s at this point I’d probably quit,

I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”.And then Mike King drops an article like this one called “The Technical SEO Renaissance“.In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated or overwhelmed?Seems like, per usual, SEO does not stop, and there’s always so much to keep up with.Yet if we’re going to call ourselves modern SEO’s, these are all concepts we need to have a

There’s massive opportunity in YouTube. But maybe like me, you struggle to understand how to rank videos, how to market them, or how to monetize and drive business value from your YouTube presence.Whether you’re trying to understand YouTube for yourself or your clients, you’ll walk away from this show with a way better understanding of how YouTube works in 2017.My guest, Roberto Blake, is a YouTube strategy and idea machine (you’ll hear what I mean). If you don’t walk away from this episode without at least one killer idea for using

Do you experience the pain, frustration and overwhelm I feel when logging into Google Analytics – and you’re just buried in data. Maybe like me, you struggle to immediately connect all the dots to useful reports, outcomes and action items.My guest today told me about some things I’d didn’t even know were possible in GA – and better yet – how to apply them to better our SEO and Content efforts.Best of all, you’ll find out how to spend less time swimming in spreadsheets and MORE time making better decisions about

You may not know this, but when Tim Ferriss was launching his enormously successful Podcast, my guest today was one of just a few veteran podcasters Tim reached out to ask for advise.That makes sense.John’s show, EOFire, receives over 1.5 million monthly listens (and Tim’s show has crossed over 100 million downloads total).I was lucky to grab 20 minutes of John’s time to have as a guest on Experts.Whether you’re launching something or not, he’s going to tell you all about two platforms that hold massive opportunity in the marketing landscape,

Has this ever happened to you? You create the best 10x piece of content imaginable. (It really is 10x right?) You invest time, research and money into it.You hit publish and you know it’s going to go crazy!But then it doesn’t.That’s because “build it and they will come” is not always true. You have to build it, promote it – and then if you’re content and message is good enough – people will care.Or maybe you DID pitch it, and people still didn’t care.Let’s assume you’re content is good enough to

That title is no hyperbole.I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’!I wanted to know how they do this, so I invited him on the show to find out.We chat about:how he estimates if a client will see ROI from content marketinghis 7-step process of increase traffic by 250,000+ monthly visitsthe qualities of rank-worthy contentthe myth of 10x contentwhat people are getting wrong with

If you were to ask me:“Dan, choose an industry to build a website around to get traffic from Google”I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD.But that’s exactly what my guest, Sol Orwell did with his site Examine.com – which has amassed over 2 million monthly visitors in a 4 year period. They rank above wikipedia, webmd, in the ultra competitive medical and supplements space.Sol will break down the entire process,

Yes, I copied the title exactly from Mark’s Moz Post. In fact that’s WHY I invited Mark to be a guest on today’s show. He wrote a post on Moz a few weeks ago that caught quite a bit of attention from the SEO community. It was actually a response to a prior post on Moz by Tomas Vaitulevicius. called “The SEO Myth Of Going Viral”.You see, Mark used to work for the agency Distilled.And during his time there, he was responsible for content ideas that got over 1,000 linking root

NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened).UPDATE: It’s been published over on The Next Web (whoo hoo! as you can imagine they have a long queue of content.)You can read the whole thing there:http://thenextweb.com/tq/2017/01/19/12-keyword-research-tools-and-creative-ways-to-use-them/I’ve removed the text from this page, and no-indexed this version from Google, to give The Next Web full credit BUT, you can still listen in audio form below and in any podcast player.Either way, enjoy!The post 12 Creative Ways

This episode is packed with tools & tactics that will help you do better marketing, by having better systems. In my last year of client work – I noticed a funny pattern. The clients getting the best results were the ones that had processes in place. This is because this means they are actually executing, and actually getting work done.So I wanted to bring a guest on to help crack the systems code. Michelle Nickolaisen delivers!In this episode, she’ll also share with us how she got a Kickstarter Campaign funded to

Feel like your content is not earning the attention, traffic and links it may deserve? Sometimes it just needs a few tweaks in the right direction. It’s probably 80% there, but that last 20% will take it from ‘blah’ to ‘best in class’.My guest – Craig Ballantyne talks about how he has used content to earn hundreds of high quality links, converts visitors into customers and drives tons of organic traffic. He gives actionable tips from his 20+ years of experience that you can apply to your content marketing.Since Craig is

Mark my words. The future of winning educational content – lies in also being entertaining.Or, as a friend said to me once “oh, you mean wrap it in bacon.” No… not that Bacon.This bacon.OK Dan, focus…The battle for attention is fierce, and you can educate with content, but you have to engage. You have to make someone feel something, or surprise them, or grab them with a story.My guest today is doing just that – by embarking the uncharted path of vlogging. Purely entertaining vlogs have exploded recently, but not many

This episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and you’re likely to see at least a few of Greenlane SEO’s clients).We talked about:The ONE thing that helped a billion dollar brand recover organic traffic to 100’s of thousands a visits per month – and trending higher than ever before.Top SEO ranking factors.The single quality of 10x content that matters most.The biggest mistake big brands make

I asked Corbett how he originally connected with ‘influencers’ like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, I’ve been thinking about it all week – and frankly – it’s changed my mindset about marketing, podcasting and even business.And that’s what I think is so great about this discussion. It’ll get you thinking differently and with fresh ideas about your marketing and content creation.Enjoy And don’t forget to subscribe on iTunes!LinksCorbettBarr.comFizzleThe Fizzle PodcastDan on Marketing For OwnersAustin Bay’s Top 5 PodcastsMixergy InterviewEntrepreneur on Fire InterviewSmart Passive

Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics!Andy Crestodina is the co-founder of Orbit, and he’s going to tell us all about how they grew their traffic and regularly acquire so many backlinks.This is exactly the type of guest I know YOU like to hear from – someone who spells out how they grew links, traffic and their business. Andy doesn’t hold back – enjoy!Links:Orbit Media25

Your copywriting… the words you use – can be the difference between a sale or silence. On the web … words. They’re everything! (Yes I know there’s videos and images – but your message – starts with copy).My guest today, Pamela Wilson of Rainmaker Digital (CopyBlogger) is here to save us from bad copywriting! She gets into hands on tips for improving your titles. Improving your first sentence. Speaking to the right audience. And a TON more.Listen Now!Don’t forget to subscribe on iTunes!LinksRainmaker DigitalCopybloggerMaster Content MarketingWriting for BeginnersAnswer the PublicHow to

Have you ever struggeled with knowing where to actually reach your target customers? Or knowing what problems or friction points they hit when researching your product or service? Or what to say to them to connect and convey that you understand what they are trying to solve?Enter ‘User Journey Mapping’. Rebekah Cancino uses Journey Mapping to help businesses (including fortune 200 companies) solve these problems.Jump to about the 1 hour 12 minute mark of this interview and Rebekah walks through the exact process for creating your own user journey map.Yes –

My guest today is Peep Laja of ConversionXL. Peep got started in the marketing world in 2011 when he grew his blog to 100,000 monthly visitors in just a year. Since that time, he’s become known as one of the foremost experts in the world of CRO. This interview is jam packed with actionable CRO tips you can try on your website.Enjoy!Don’t forget to subscribe on iTunes!LinksConversionXLGrowth Hackers AMAHow to Grow a Blog to 100,000 Visitors in Less Than a YearAppleHotjarOptimizing Site vs Optimizing TrafficImage Size Influences PerceptionEye TrackingHow People View

A lot of us “do” SEO, Inbound Marketing or content creation, but it’s essential we know about everything going on in the digital space. (You may have heard this referred to as being a T Shaped Marketer).And … the NY Times JUST announced their purchase of Wirecutter – which is a site built on Affiliate Revenue (NOT ads). My feeling is that affiliate marketing is a revenue channel we all need to take seriously as bigger publications mature to look for revenue sources beyond advertising.By listening to this show, you’ll feel

Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the world’s biggest publishers and enterprise sites.I hit Marshall with all the burning SEO questions I thought YOU the listener would want answers to. You’ll hear his distinctive take on losing AdWords Search Volume, AMP, Penguin – and TONS more.And for the first half of the show, he shares his tips for dealing with “Dark

This episode covers a LOT. But despite the wide variety of topics – I realized – everything points back to branding and simple, straightforward strategies you can implement right away, that will make a difference in your company’s brand, or your personal brand.Specifically, you will learn:How to get your CEO to invest in personal branding.An uncommon (but highly effective) way to build links within your company.Straightforward but crazily effective SEO strategies for American Addiction Centers.How to track “dark social” traffic.How to get featured on SlideShare (which gives you tons of exposure).A

The amount of featured snippets showing in Google is growing. As of July 2016, 15% of desktop and 17% of mobile searches returned a featured snippet. They are even showing up for high CPC and conversion oriented searches – including finance, education and eCommerce.In short – featured snippets are a way to jump right up to ‘position #1’ in Google.Today my guest is Rob Bucci – founder of STAT – an enterprise SERP analytics tool. He recently spoke at MozCon, and STAT did a massive study of featured snippets.In this interview

How would YOU go about asking someone like Gary Vaynerchuck to be on your Podcast?Well I’m going to answer that question today. That’s right, I kicked everyone out of my studio, signed out of Skype and recorded a solo episode. I was actually nervous, but once I got started it went pretty nicely I thought. Completely unscripted in fact (having two parents from New York gave me that “talkative” gene I think).Anyway.Listeners have been loving the interviews (and I owe that 100% to the amazing guests). So we’ll return to more