PodGrabber.com
PodGrabber Logo/Mascot - Blue Gorilla with Red Headphones

Search Off the Record - Archive

Generated 2026-04-09 23:47:49

← Back to PodGrabber Archives

Click title to play/pause!

Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained - transcript

Podcast image

Published: 03/30/2026 07:18:00

Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained - transcript Episode Details

Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained

Podcast image

Published: 03/30/2026 06:59:00

Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained Episode Details

In this episode of Search Off the Record, Gary and Martin dig into what "page size" and "page weight" actually mean for developers, users, and search engines. They discuss exploding web page sizes: median mobile homepages hit 2.3 MB in 2025 Web Almanac (up 3x from 2015), key insights for developers on page weight definitions, Googlebot's crawl limits, HTML bloat from structured data/images, and why size still hurts UX on slow connections despite faster networks. If you build or maintain websites, this conversation will help you rethink how much data your

Google crawlers behind the scenes - transcript

Podcast image

Published: 03/12/2026 10:08:00

Google crawlers behind the scenes - transcript Episode Details

Google crawlers behind the scenes

Podcast image

Published: 03/12/2026 10:07:00

Google crawlers behind the scenes Episode Details

Developers often talk about Googlebot as if it were a single program you could just run as "googlebot.exe", but that is not how Google's crawling actually works. In this episode of Search Off the Record, Martin and Gary from the Search Relations team unpack how Google's crawling infrastructure is really built and operated.​ They cover why "Googlebot" is a misnomer and how it relates to a central crawling software-as-a-service used by many Google products​, how crawl behavior is controlled centrally to avoid overwhelming sites (throttling, handling 503s, and "don't break the

How Browsers Really Parse HTML (and What That Means for SEO) - transcript

Podcast image

Published: 02/26/2026 12:59:00

How Browsers Really Parse HTML (and What That Means for SEO) - transcript Episode Details

How Browsers Really Parse HTML (and What That Means for SEO)

Podcast image

Published: 02/26/2026 12:49:00

How Browsers Really Parse HTML (and What That Means for SEO) Episode Details

Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient, and how messy markup can silently break key SEO signals like hreflang and rel=canonical. They revisit validators and cross‑browser hacks from the Netscape/IE days, and discuss whether semantic HTML and strict validity truly matter for search. You'll also hear when link hints like preload, prefetch, and DNS prefetch help performance (and indirectly SEO), and where meta and link tags really belong. ​ Resources: HTML Living Standard → https://html.spec.whatwg.org/ Episode transcript → https://goo.gle/sotr105-transcript Listen to more

Do You Still Need a Website in 2026? (Transcript)

Podcast image

Published: 02/12/2026 14:47:00

Do You Still Need a Website in 2026? (Transcript) Episode Details

Do You Still Need a Website in 2026?

Podcast image

Published: 02/12/2026 14:42:00

Do You Still Need a Website in 2026? Episode Details

In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team tackle a deceptively simple question: do you still need a website in 2026? Starting from the recurring industry claim that "the web is dead," they explore how the web has evolved through the rise of apps, AI chatbots, and social platforms, and why the answer almost always ends up being "it depends." Tune in for an engaging discussion on how websites remain relevant and what it means for content creation and discovery. Episode transcript

Crawling Challenges: What the 2025 Year-End Report Tells Us - Transcript

Podcast image

Published: 02/03/2026 03:58:00

Crawling Challenges: What the 2025 Year-End Report Tells Us - Transcript Episode Details

Crawling Challenges: What the 2025 Year-End Report Tells Us.

Podcast image

Published: 02/03/2026 03:54:00

Crawling Challenges: What the 2025 Year-End Report Tells Us. Episode Details

​Join Martin and Gary as they dive into Search Off the Record's Episode 103, unpacking the 2025 Year-End report on crawling issues. Discover fascinating insights on faceted navigation, action parameters, irrelevant parameters and more, highlighting the biggest challenges faced by web crawlers last year. With humor and expert analysis, this episode reveals critical takeaways for webmasters and SEO professionals. Don't miss valuable tips to enhance your site's crawl efficiency! ​ Resources: URL structure best practices for Google Search → https://developers.google.com/search/docs/crawling-indexing/url-structure Crawling December: Faceted navigation → https://developers.google.com/search/blog/2024/12/crawling-december-faceted-nav Xkcd (programmer humor) → https://xkcd.com/327/

SOTR102_transcript.pdf

Podcast image

Published: 01/08/2026 07:28:00

SOTR102_transcript.pdf Episode Details

SEO, AIO, GEO, your site, & third-party support to optimize for LLMs

Podcast image

Published: 01/08/2026 07:06:00

SEO, AIO, GEO, your site, & third-party support to optimize for LLMs Episode Details

In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, "domain scores," and why creators shouldn't rush to break their content into "bite-sized chunks" just to please Large Language Models (LLMs). Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record

Thoughts on SEO & SEO for AI, part 1

Podcast image

Published: 12/17/2025 08:07:00

Thoughts on SEO & SEO for AI, part 1 Episode Details

In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and how Google's principles align with the way people use AI and search engines to navigate the web. Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the

How Search Off the Record tackles SEO and web development

Podcast image

Published: 10/30/2025 08:00:00

How Search Off the Record tackles SEO and web development Episode Details

Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google's mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You'll hear again about optimizing documentation traffic and the delightful world of Google Doodles. Discover key insights that impact your SEO strategies and web development practices. Resources: Episode transcript → https://goo.gle/sotr100-transcript Chapters: 0:00 - Welcome and 100th Episode Intro

SOTR100_transcript.pdf

Podcast image

Published: 10/30/2025 08:00:00

SOTR100_transcript.pdf Episode Details

Optimizing login-page content for Google Search

Podcast image

Published: 09/04/2025 05:00:00

Optimizing login-page content for Google Search Episode Details

Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search. Resources: Episode transcript →https://goo.gle/sotr099-transcript Chapters: 0:00 - Intro 0:09 - Navigating SEO for login and paywalled content 2:01 - How Google indexes restricted content 10:51 - Strategies for

SOTR099_transcript.pdf

Podcast image

Published: 09/04/2025 05:00:00

SOTR099_transcript.pdf Episode Details

Lazy loading demystified

Podcast image

Published: 08/21/2025 08:00:00

Lazy loading demystified Episode Details

Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience. Resources: Episode transcript → https://goo.gle/sotr098-transcript Chapters: 0:00 - Introduction 0:43 - What is lazy loading? 1:57 - HTTP chunking 3:13 - Primary drivers behind lazy loading 6:19 - Why not default

SOTR098_transcript.pdf

Podcast image

Published: 08/21/2025 08:00:00

SOTR098_transcript.pdf Episode Details

SEO for photographers: websites, social media, and Google Search

Podcast image

Published: 08/07/2025 11:00:00

SEO for photographers: websites, social media, and Google Search Episode Details

In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you're a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable,

SOTR097_Transcript.pdf

Podcast image

Published: 08/07/2025 11:00:00

SOTR097_Transcript.pdf Episode Details

How does CSS affect SEO?

Podcast image

Published: 07/24/2025 05:00:00

How does CSS affect SEO? Episode Details

Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances - rather than hinders - your website's search performance. Resources: Episode transcript → https://goo.gle/sotr096-transcript Chapters: 0:00 - Introduction 0:56 - What is CSS? 1:37 - CSS file crawlability 3:52 - CSS flexibility and power 4:55 - Website and CSS growth 5:43 - CSS

SOTR096_Transcript.pdf

Podcast image

Published: 07/24/2025 05:00:00

SOTR096_Transcript.pdf Episode Details

SEO for small businesses

Podcast image

Published: 07/10/2025 11:00:00

SEO for small businesses Episode Details

Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it's time to hire an SEO expert or agency. Get clarity on content strategy, technical SEO basics, the importance of relevant content and how to measure success. This

SOTR095_Transcript.pdf

Podcast image

Published: 07/10/2025 11:00:00

SOTR095_Transcript.pdf Episode Details

Demystifying SEO for developers

Podcast image

Published: 06/26/2025 05:00:00

Demystifying SEO for developers Episode Details

Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls. Resources: Episode transcript → https://goo.gle/sotr094-transcript Chapters: 0:00 - Intro to SEO misconceptions 0:15 - Why developers should care about SEO? 0:59 - Technical vs non-technical SEO 4:38 - The importance of naming things 6:03 -

SOTR094_Transcript.pdf

Podcast image

Published: 06/26/2025 05:00:00

SOTR094_Transcript.pdf Episode Details

What SEOs should know about devs

Podcast image

Published: 06/12/2025 11:00:00

What SEOs should know about devs Episode Details

In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary, they share how communication, context, and curiosity play vital roles in their day-to-day roles, both internally at Google and in the broader web ecosystem. The

SOTR093_Transcript.pdf

Podcast image

Published: 06/12/2025 11:00:00

SOTR093_Transcript.pdf Episode Details

How Googlebot crawls the web

Podcast image

Published: 05/29/2025 08:00:00

How Googlebot crawls the web Episode Details

In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present, and future. Through their humorous and thoughtful conversation, they explore how crawling evolved from the early days of the internet, when scripts could index a chunk of the web from a single homepage, to the more complex and considerate systems used today. They discuss the basics of what a crawler is, how tools like cURL or Wget relate, and how policies like

SOTR092_Transcript.pdf

Podcast image

Published: 05/29/2025 08:00:00

SOTR092_Transcript.pdf Episode Details

Debugging the Internet: HTTP, TCP, and You

Podcast image

Published: 05/15/2025 05:00:00

Debugging the Internet: HTTP, TCP, and You Episode Details

In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter, and analogies ranging from messenger pigeons to teapots. The conversation spans key concepts like packet transmission, connection handshakes, and the importance of status codes such as

SOTR091_Transcript.pdf

Podcast image

Published: 05/15/2025 05:00:00

SOTR091_Transcript.pdf Episode Details

Launching Search Central Live Deep Dive

Podcast image

Published: 05/01/2025 08:00:00

Launching Search Central Live Deep Dive Episode Details

In this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region. The team also offers a behind-the-scenes look

How are web standards made?

Podcast image

Published: 04/17/2025 11:00:00

How are web standards made? Episode Details

Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience. Resources: Episode transcript → https://goo.gle/sotr089-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search

SOTR089_Search_Off_the_Record_-_89th_episode_

Podcast image

Published: 04/17/2025 10:55:00

SOTR089_Search_Off_the_Record_-_89th_episode_ Episode Details

Wrapping up 2024

Podcast image

Published: 12/30/2024 15:23:00

Wrapping up 2024 Episode Details

As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript. Resources: Episode transcript → https://goo.gle/sotr088-transcript Encoding + Googlebot → https://goo.gle/4iZEKXO Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Handling Dupes - Same Same or Different?

Podcast image

Published: 12/05/2024 08:00:00

Handling Dupes - Same Same or Different? Episode Details

In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization. Resources: Episode transcript → https://goo.gle/sotr087-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speakers: Allan Scott, John Mueller, Martin Splitt Products Mentioned: Search

A discussion of UX for SEO

Podcast image

Published: 11/21/2024 08:00:00

A discussion of UX for SEO Episode Details

In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates. Resources: Episode transcript → https://goo.gle/sotr086-transcript Transcript in

Understanding how users experience your website

Podcast image

Published: 10/31/2024 08:00:00

Understanding how users experience your website Episode Details

Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget? In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use

Designing Google Doodles and delightful experiences

Podcast image

Published: 10/17/2024 08:00:00

Designing Google Doodles and delightful experiences Episode Details

What does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success. Resources: Episode transcript → https://goo.gle/sotr084-transcript Jessica Yu on LinkedIn → https://goo.gle/3BKgSq1 Momo's

Google Search Reliability

Podcast image

Published: 10/03/2024 08:00:00

Google Search Reliability Episode Details

In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search. Resources: Episode transcript → https://goo.gle/sotr083 SRE handbook → https://goo.gle/3XSbVUF David on LinkedIn → https://goo.gle/3XQKavR Ben on LinkedIn → https://goo.gle/4ewAkEX Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe

How do I know if my SEO is doing a good job?

Podcast image

Published: 09/19/2024 08:00:00

How do I know if my SEO is doing a good job? Episode Details

It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned.

Let's talk shopping markup

Podcast image

Published: 09/05/2024 08:00:00

Let's talk shopping markup Episode Details

In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year. Resources: Episode transcript → https://goo.gle/sotr081-transcript Irina Tuduce on LinkedIn → https://goo.gle/3Xuiywf Product structured data → https://goo.gle/4eaPJus Feed spec in Merchant Center → https://goo.gle/3Tdl2MU How to set up Merchant Center account →

Working With Search Console API

Podcast image

Published: 08/22/2024 08:00:00

Working With Search Console API Episode Details

We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community. Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API. Resources:

Crawling smarter, not harder

Podcast image

Published: 08/08/2024 08:00:00

Crawling smarter, not harder Episode Details

In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. Resources: Episode transcript → https://goo.gle/sotr079-transcript Gary's post on LinkedIn → https://goo.gle/3YAT55q Crawling episode with Dave Smart → https://goo.gle/3WShUsf If-Modified-Since → https://goo.gle/3ywXvja About the IETF → https://goo.gle/3SGVVlo Robots Exclusion Protocol → https://goo.gle/4dgmBSg Proposal for new kind of chunked transfer → https://goo.gle/3AgMF1c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel →

Transcript for Crawling smarter, not harder

Podcast image

Published: 08/08/2024 07:55:00

Transcript for Crawling smarter, not harder Episode Details

Internationalization & hreflang

Podcast image

Published: 07/25/2024 08:00:00

Internationalization & hreflang Episode Details

Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier. Resources: Episode transcript → https://goo.gle/sotr078-transcript Docs for international and multilingual sites → https://goo.gle/3WtolAL How x-default can help you → https://goo.gle/3Y8AdKB Web Almanac hreflang usage in 2022 → https://goo.gle/4bKX2Hv Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI Merkle Hreflang testing tool → https://goo.gle/3WaWbKj Hreflang Builder → https://goo.gle/4cW8fGi Listen to more Search Off the Record →

Rendering JavaScript for Google Search

Podcast image

Published: 07/11/2024 08:00:00

Rendering JavaScript for Google Search Episode Details

In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites. Resources: Episode transcript → https://goo.gle/sotr077-transcript JavaScript SEO basics → https://goo.gle/3W0XnjB Fixing search-related JavaScript issues → https://goo.gle/3S2bMdY Google I/O 2019 presentation → https://goo.gle/4bCdZ6M Listen to more Search Off the Record

Transcript for Inside Search Quality: Using metrics and data science to improve Search

Podcast image

Published: 06/27/2024 10:20:25

Transcript for Inside Search Quality: Using metrics and data science to improve Search Episode Details

Inside Search Quality: Using metrics and data science to improve Search

Podcast image

Published: 06/27/2024 08:00:00

Inside Search Quality: Using metrics and data science to improve Search Episode Details

In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines. Resources: Episode transcript → https://goo.gle/sotr076-transcript BERT paper → https://goo.gle/3XroKpe E-E-A-T for site owners → https://goo.gle/4c5E0fQ Search Quality Rater Guidelines → https://goo.gle/3z07OvN Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0 Day in a life of a Search

Cosmic Rays & Crawlers: When Google Search is under the weather

Podcast image

Published: 06/06/2024 08:00:00

Cosmic Rays & Crawlers: When Google Search is under the weather Episode Details

How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. Resources: Episode transcript → https://goo.gle/sotr075-transcript Google Search Status Dashboard → https://goo.gle/3Vcs9pi Lifecycle of an issue → https://goo.gle/3KsgjCe SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the

Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather

Podcast image

Published: 06/06/2024 07:55:00

Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather Episode Details

Building SEO community with office hours

Podcast image

Published: 05/23/2024 08:00:00

Building SEO community with office hours Episode Details

In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and "Jo" Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. Resources: Episode transcript → https://goo.gle/sotr074-transcript Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP Jo Juliana Turnbull

Transcript for Building SEO community with office hours

Podcast image

Published: 05/23/2024 07:55:00

Transcript for Building SEO community with office hours Episode Details

Let's talk Content Decay

Podcast image

Published: 05/09/2024 08:00:00

Let's talk Content Decay Episode Details

What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay's effect on Google Search results and practical steps to tackle it. Resources: Episode transcript → https://goo.gle/sotr073-transcript Crypto redirects → https://goo.gle/4dq7Ywe Outdated blog post on traffic drops → https://goo.gle/3y8UNQd Mobile-Testing Tool blog post → https://goo.gle/4bsCJ1Q Structured Data Tool landing page

Transcript for Let's talk Content Decay

Podcast image

Published: 05/09/2024 07:55:00

Transcript for Let's talk Content Decay Episode Details

Gemini for Social Posts: Game Edition

Podcast image

Published: 04/25/2024 08:00:00

Gemini for Social Posts: Game Edition Episode Details

In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google's own GenAI tool, Gemini, can be used as a creativity tool. Resources: Episode transcript → https://goo.gle/sotr072-transcript SEO Starter Guide → https://goo.gle/42alrmy rel=prev/next isn't a signal → https://goo.gle/4aIWz8F Managing Multi-Regional Sites → https://goo.gle/3J3u5e9 Bubble

Transcript for Gemini for Social Posts: Game Edition

Podcast image

Published: 04/25/2024 07:55:00

Transcript for Gemini for Social Posts: Game Edition Episode Details

Deciphering INP and Core Web Vitals

Podcast image

Published: 03/28/2024 08:00:00

Deciphering INP and Core Web Vitals Episode Details

In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience. Resources: Episode transcript → https://goo.gle/sotr071-transcript Introducing INP to Core Web

Transcript for Deciphering INP and Core Web Vitals

Podcast image

Published: 03/28/2024 07:55:00

Transcript for Deciphering INP and Core Web Vitals Episode Details

What is a web crawler, really?

Podcast image

Published: 03/14/2024 08:00:00

What is a web crawler, really? Episode Details

In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. Resources: Episode transcript → https://goo.gle/sotr070-transcript Managing your crawl budget → https://goo.gle/3IzRZxl Dave Smart on LinkedIn → https://goo.gle/3wPSuRA Tame the Bots → https://goo.gle/4cfCQ1P

Transcript for What is a web crawler, really?

Podcast image

Published: 03/14/2024 07:55:00

Transcript for What is a web crawler, really? Episode Details

Search Central Product Experts

Podcast image

Published: 02/21/2024 08:00:00

Search Central Product Experts Episode Details

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help. Resources: Episode transcript → https://goo.gle/sotr069-transcript Search Central help community → https://goo.gle/3sViTv3 Product

Transcript for Search Central Product Experts

Podcast image

Published: 02/21/2024 07:55:00

Transcript for Search Central Product Experts Episode Details

Rewriting the SEO Starter Guide

Podcast image

Published: 01/25/2024 08:00:00

Rewriting the SEO Starter Guide Episode Details

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide → https://goo.gle/42alrmy SEO Starter Guide: What's all the drama? → https://goo.gle/4b6ZLMq Let's pick a domain name → https://goo.gle/3tezc6t Search

Transcript for Rewriting the SEO Starter Guide

Podcast image

Published: 01/25/2024 07:55:00

Transcript for Rewriting the SEO Starter Guide Episode Details

2023: Year in review

Podcast image

Published: 12/21/2023 08:00:00

2023: Year in review Episode Details

In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year's Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO. Resources: Episode transcript → https://goo.gle/sotr067-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Transcript for 2023: Year in review

Podcast image

Published: 12/21/2023 07:55:00

Transcript for 2023: Year in review Episode Details

Which aspect of my site should I focus on?

Podcast image

Published: 11/21/2023 08:00:00

Which aspect of my site should I focus on? Episode Details

In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Transcript for Which aspect of my site should I focus on?

Podcast image

Published: 11/21/2023 07:55:00

Transcript for Which aspect of my site should I focus on? Episode Details

Features and deprecations on Steve

Podcast image

Published: 11/07/2023 08:00:00

Features and deprecations on Steve Episode Details

In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → https://goo.gle/sotr065-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations

Transcript for Features and deprecations on Steve

Podcast image

Published: 11/07/2023 07:55:00

Transcript for Features and deprecations on Steve Episode Details

The effect of quality on Search

Podcast image

Published: 09/19/2023 08:00:00

The effect of quality on Search Episode Details

In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → https://goo.gle/sotr064-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google

Transcript for The effect of quality on Search

Podcast image

Published: 09/19/2023 07:55:00

Transcript for The effect of quality on Search Episode Details

Let's talk ranking updates

Podcast image

Published: 08/22/2023 08:00:00

Let's talk ranking updates Episode Details

The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more! Resources: Episode transcript → https://goo.gle/sotr063-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Transcript for Let's talk ranking updates

Podcast image

Published: 08/22/2023 07:55:00

Transcript for Let's talk ranking updates Episode Details

Let's pick a domain name

Podcast image

Published: 07/20/2023 08:00:00

Let's pick a domain name Episode Details

A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of Search, John, Gary, and Martin help you choose the best top-level domain for you and your website, including price, popularity, and if a custom one makes a difference in search engines. They also touch upon second-level domains, dashes, keywords, their effect on SEO, and more! Resources: Episode

Transcript for Let's pick a domain name

Podcast image

Published: 07/20/2023 07:55:00

Transcript for Let's pick a domain name Episode Details

Why is my site not indexed?

Podcast image

Published: 06/22/2023 08:00:00

Why is my site not indexed? Episode Details

Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not indexed. Resources: Episode transcript → https://goo.gle/sotr061-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Transcript for Why is my site not indexed?

Podcast image

Published: 06/22/2023 07:55:00

Transcript for Why is my site not indexed? Episode Details

Q&A: You asked on Linkedin, we answered in here

Podcast image

Published: 05/30/2023 08:00:00

Q&A: You asked on Linkedin, we answered in here Episode Details

In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary's Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google's to what the team has learned from the billions of search queries it's received over the years. Resources:

Transcript for Q&A: You asked on Linkedin, we answered in here

Podcast image

Published: 05/30/2023 07:55:00

Transcript for Q&A: You asked on Linkedin, we answered in here Episode Details

Staging and launching a site

Podcast image

Published: 04/05/2023 08:00:00

Staging and launching a site Episode Details

In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you're a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out! Resources: Episode transcript → https://goo.gle/sotr059-transcript Search Off the

Transcript for Staging and launching a site

Podcast image

Published: 04/05/2023 07:55:00

Transcript for Staging and launching a site Episode Details

JavaScript at Google

Podcast image

Published: 03/23/2023 08:00:00

JavaScript at Google Episode Details

In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have strong emotions towards JavaScript, what they like and dislike about the controversial programming language, and more! Has Javascript improved? Is there such a thing as modern JavaScript? Is it possible WebAssembly could replace TypeScript? Listen to find out! Transcript → Search Off the Record is a podcast series that takes you behind the

Transcript for JavaScript at Google

Podcast image

Published: 03/23/2023 07:55:00

Transcript for JavaScript at Google Episode Details

Search and Open Source

Podcast image

Published: 03/08/2023 07:00:00

Search and Open Source Episode Details

On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn about the Search open source library projects, requirements in mind when creating open source libraries, why not every library can be open source, and more in this podcast episode! Resources: Episode transcript →https://goo.gle/sotr057-transcript Find us on Twitter → https://goo.gle/3JgUSEB Edu Pereda on Twitter → https://goo.gle/3ZntryE Search Off the

Transcript for Search and Open Source

Podcast image

Published: 03/08/2023 06:55:00

Transcript for Search and Open Source Episode Details

Site moves: Are they getting any easier?

Podcast image

Published: 02/23/2023 07:00:00

Site moves: Are they getting any easier? Episode Details

With the right resources, site moves or domain changes don't have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves, common issues, and how to move your site without harming search ranking results. Find out how site moves affect users and Search, how there could be a drop in traffic, and more. Episode transcript → https://goo.gle/sotr056-transcript Search Off the Record is a podcast series that

Transcript for Site moves: Are they getting any easier?

Podcast image

Published: 02/23/2023 06:55:00

Transcript for Site moves: Are they getting any easier? Episode Details

Search Console Help Center

Podcast image

Published: 01/12/2023 07:00:00

Search Console Help Center Episode Details

In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! Resources: Episode transcript → https://goo.gle/sotr053-transcript Search Console Help Center

Transcript for Search Console Help Center

Podcast image

Published: 01/12/2023 06:55:00

Transcript for Search Console Help Center Episode Details

Year in review 2022

Podcast image

Published: 12/22/2022 07:00:00

Year in review 2022 Episode Details

John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more! Resources: Episode transcript → https://goo.gle/sotr055-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Transcript for Year in review 2022

Podcast image

Published: 12/22/2022 06:55:00

Transcript for Year in review 2022 Episode Details

Search Status Dashboard

Podcast image

Published: 12/14/2022 11:00:00

Search Status Dashboard Episode Details

On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. Resources: Episode transcript → https://goo.gle/sotr054-transcript Status Dashboard → https://goo.gle/3Wt80KL How To Use the Dashboard → https://goo.gle/3HvwHls Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls Search Off the Record is a podcast series that takes you behind the scenes

Transcript for Search Status Dashboard

Podcast image

Published: 12/14/2022 10:55:00

Transcript for Search Status Dashboard Episode Details

From journalism to SEO with Jennifer Slegg

Podcast image

Published: 11/30/2022 07:00:00

From journalism to SEO with Jennifer Slegg Episode Details

In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available

Transcript for From journalism to SEO with Jennifer Slegg

Podcast image

Published: 11/30/2022 06:55:00

Transcript for From journalism to SEO with Jennifer Slegg Episode Details

Let's talk redirects

Podcast image

Published: 11/17/2022 09:00:00

Let's talk redirects Episode Details

Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. Resources: Episode